Case study LUNA Bar

Case study LUNA BAR
What
We Do:
Case
study
LUNA Bar
Accomplice helps LUNA Bar Increase
Twitter Engagement and Reduce
Cost
Per Follower by 41%
Solutions:
Accomplice is a digital marketing software and services company that optimizes marketing performance across
organic and paid social, and search advertising. Our unified platform helps brands and agencies understand
what works and what doesn’t in order to prioritize time and money across channels. From clicks to conversions,
Accomplice recommends and maximizes the most valuable interactions between your audience and brand to
achieve your goals.
LUNA Bar sought to increase Twitter results without increasing their paid
media
budget. With a small team and limited time, they needed
a solution
PLATFORM
SERVICES
that adapted to their needs and helped them focus on only the most
valuable engagements. They tapped Accomplice to make it happen.
ǯ increase conversions and find and engage
Accomplice helps brands
SOCIAL
more cost-effective audiences.
ONLINE
ADVERTISING
• Real-time
optimization
• Social ads
• Search ads
• Display ads
• Trackable links
SITE CONVERSION
ANALYTICS
• Post tracking
• Cross-channel
• Multi-channel
attribution
measurement
• Easy set-up
Conversion
• Conversion
I​n•creased
insights
tracking
Engagements
Retweets
Per Dollar
3x
604 Mission St., 6th Floor
San Francisco CA 94105
SOCIAL MEDIA
ANALYTICS
304 Park Ave S., 4th Floor
New York NY 10010
Per Dollar
SOCIAL MEDIA
MANAGEMENT
• Suggestions for
best post timing
• Automatic link
tracking
Cut Cost Per
Engagement
SEARCH
DISPLAY
Ƽ
VIDEO
MOBILE
• Digital strategy
• Media planning
I​ncreased • Media buying
Followers • Digital analytics
Per Dollar • Tech implementation
14% 12% 68%
Phone:
Email:
866. 440. 9894
sales@accomplice.io
WW W. ACCOMP L ICE. IO
Results:
LUNA immediately saw an increase in Twitter engagements and a decrease in the cost to get them.
With a focus upon amplifying brand messaging, they were excited to see such a significant increase
in Retweets per dollar.
604 Mission St., 6th Floor
San Francisco CA 94105 304 Park Ave S., 4th Floor
New York NY 10010 Phone: 866. 440. 9894
Email: sales@accomplice.io
WWW.ACCOMPLICE.IO
Case study LUNA BAR
What We Do:
Challenge:
LUNA’s Twitter Ads showed diminishing performance over time. LUNA realized that audience
Accomplice is a digital marketing software and services company that optimizes marketing performance across
targeting could be improved, but they didn’t have the time or budget to test countless ad
organic and paid social, and search advertising. Our unified platform helps brands and agencies understand
iterations before launching the official campaign.
what works and what doesn’t in order to prioritize time and money across channels. From clicks to conversions,
Accomplice recommends and maximizes the most valuable interactions between your audience and brand to
Solution:
achieve your goals.
LUNA and Accomplice developed new audience segments through social listening, studying
comparable
brands, and persona development. The teams discovered three previously unknown
Solutions:
audiences that showed consistently higher engagement rates. Accomplice optimized these pairings
by deploying numerous messaging combinations against each audience segment, making bid and
budget
optimizations as the campaign progressed.
PLATFORM
SERVICES
“Accomplice’s tool helped us optimize our targeting to the right
ǯ
audience at the right time. The results speak for themselves.”
- Melissa Paulo, Social MediaSOCIAL
Manager
ONLINE
ADVERTISING
SITE CONVERSION
ANALYTICS
Conclusions:
SOCIAL MEDIA
ANALYTICS
SOCIAL MEDIA
MANAGEMENT
SEARCH
DISPLAY
Ƽ
VIDEO
MOBILE
This advanced
to testing and
execution
have been
• Suggestions
for too time-consuming for
• Post
tracking would
• Cross-channel
• Real-time approach
bestbenefit
post timing
• Multi-channel
attribution
optimization
LUNA to
execute on their
own. Accomplice
gave LUNA the
of expert target and
message
• Digital strategy
measurement • Automatic link
• Easy set-up
• Social ads
alignment without the difficulty of managing it on their own. LUNA was able to understand
how
• Media planning
tracking
• Conversion
• Conversion
• Search ads
• Media buying
to reach
customers
with
messages thatinsights
were shown to be more relevant to their interests
and most
tracking
• Display
ads
• Digital analytics
Trackable
links brand interaction. Armed with this information, LUNA is now able to craft new
likely•to
encourage
• Tech implementation
campaigns across social networks with a unique perspective on which ads work with each
tailor-made audience.
.
604 Mission St., 6th Floor
304 Park Ave S., 4th Floor
Phone: 866. 440. 9894
San Francisco CA 94105
New York NY 10010
Email:
WW W. ACCOMP L ICE. IO
sales@accomplice.io
“With Accomplice we were able to identify new opportunities.
We uncovered audiences that weren’t in our original campaign and
it really shed light upon who else we should be targeting, too.”
- Melissa Paulo, Social Media Manager
604 Mission St., 6th Floor
San Francisco CA 94105 304 Park Ave S., 4th Floor
New York NY 10010 Phone: 866. 440. 9894
Email: sales@accomplice.io
WWW.ACCOMPLICE.IO