2UE 954 – Believe it or Not. - Fairfax Media Adcentre | adcentre.com

2015.
2UE 954 – Believe it or Not.
NETWORK UPDATE
John Stanley is a prominent political journalist and widely
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible and awarded newsmen.
AUSTRALIA’S NUMBER ONE
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
NEWS,
TALK
AND
NETWORK
listeners have
to spot
theENTERTAINMENT
fake question to win.
2UE 954 – Believe it or Not.
PURPOSE.
NETWORK UPDATE
INFORM & ENTERTAIN
INSPIRE CONVERSATION
PROVOKE DEBATE
AUSTRALIA’S NUMBER ONE
John Stanley is a prominent political journalist and widely
respected talkback host. He’s spent over 35 years working in
NEWS,
TALK AND
ENTERTAINMENT
NETWORK
radio, partnered
alongside
Garry Linnell, one of the
country's
most experienced, credible and awarded newsmen.
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
2UE 954
– Believe it or Not.
OUR
NETWORK
2014
John Stanley is a prominent political journalist and widely
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible and awarded newsmen.
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
2UE 954 – Believe it or Not.
2014
YEAR IN REVIEW
NEW
BRANDS & TALENT
LAUNCHINGOF NEW BRANDSIN MARKET & SHOWS
REACHING OVER 1.94 MILLION
AUDIENCE
NAVIGATION
John Stanley is a prominent
political journalist and widely
IMPROVED AUDIENCE FLOWS FROM SESSION TO SESSION
MOST LISTENED TO NETWORK
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible and awarded newsmen.
MULTI-DEVICE
PLATFORM
IMPROVED CONTENT DELIVERY
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
INCREASE 2014 VS 2013
TIME SPENT LISTENING
MOST FINANCIALLY SECURE
HIGHEST HOME OWNERSHIP
HIGH LEVEL CAR OWNERS
87% of TOTAL AUDIENCE
2UE 954 – Believe it or Not.
CATEGORIES
OUR LISTENERS LOVE
John Stanley is a prominent political journalist and widely
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible and awarded newsmen.
HOME
HOME John and Garry
FINANCE
Each weekday
run a&daily quiz for listeners.
INVESTMENTS
JohnDECORATING
& Garry list &three facts,
one of them is falseAPPLIANCES
and 2UE
&
WHITE-GOODS
RENOVATIONS
listeners have to spot the fake question to win.
DINING OUT
& CUISINE
TRAVEL &
ACCOMMODATION
FAIRFAX
RADIO
DIGITAL
2UE
954
–
Believe
it
or Not.
WE ENGAGE
PAGE IMPRESSIONS
4,236,770 PER MONTH
John Stanley is a prominent political journalist and widely
AV USER
SESSION
respected
talkback
host. He’s spent over 35 years working in
24 MINS PER USER SESSION
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible and awarded newsmen.
Each weekday John and Garry run a daily quiz for listeners.
SOCIAL
John
& GarryFOLLOWERS
list three facts, one of them is false and 2UE
TWITTER
listeners have to 100,599
spot the
fake question to win.
40,593 FACEBOOK
2UE
954 –NETWORK
Believe it or Not.
A
NEW
FROM APRIL 2015
REACHING OVER 2.03 MILLION
AUSTRALIANS NATIONALLY.
NUMBER
John
Stanley is1aNETWORK
prominent political journalist and widely
SYDNEY & MELBOURNE
respected talkback host. He’s spent over 35 years working in
THEpartnered
HOME alongside
OF SPORT
radio,
Garry Linnell, one of the country's
RADIOPARTNERS OF AFL, NRL ANDCRICKET
most experienced, credible and awarded newsmen.
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
*SUBJECTTOREGULATORYAPPRIOVAL
Sources: GFK Source: GfK Media Research, FRN, Survey #1 2015
2UE 954 – Believe
it or Not.
WHAT’S
NEXT
2015 PRIORITIES.
FOCUS
ON CONSISTENCY
BUILDINGON 2014 SUCCESS.
COMPREHENSIVE
SPORT
AUSTRALIA’S HOME FOR SPORT ON RADIO
John Stanley is a prominent political journalist and widely
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry Linnell, one of the country's
MAKING
US EASIER TO
WORK WITH
most
experienced,
credible
and awarded newsmen.
IMPROVED SYSTEMS
BUILDING A #1 NETWORK
Each weekday John and Garry run a daily quiz for listeners.
NEWS&
TALK
NETWORK
John
Garry
list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
MERGER
INTEGRATION
2UE 954
– Believe it or Not.
NEW
SHOWS
CLIENT OPPORTUNITIES.
THE
LONG LUNCH
2UE FRIDAYS
Due to popular demand Stuart Bocking's Long Lunch segment has returned
to Fridays. This year the Long Lunch airs from 11:15am each Friday featuring
Todd
McKenney
and a
special
guest
John Stanley is a prominent
political
journalist
and
widely
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible and awarded newsmen.
A
MOVEABLE FEAST
3AW SATURDAYS
Each weekday John and Garry run a daily quiz for listeners.
Australia’s first dedicated Food & Travel radio show will
John & Garry list three facts, one of them is false and 2UE
take 3AW listeners on feast driven adventures - around
listeners have to spot the fake question to win.
the world and around the corner. Featuring Ross
Stevenson & Kate Stevenson.
2UE 954
– Believe it or Not.
NEW
SHOWS
CLIENT OPPORTUNITIES.
ALAN
JONES HOUR
4BC WEEKDAYS
The Alan Jones Hour is the "must listen" to lunchtime show on
Brisbane
radio and
send a shiver across the political
John Stanley is a prominent
political journalist
andwill
widely
landscape,
the working
host delivering
a controversial daily cocktail
respected talkback host. He’s
spent overwith
35 years
in
political
and interviews with newsmakers.
radio, partnered alongsideofGarry
Linnell,commentary
one of the country's
most experienced, credible and awarded newsmen.
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
2UE 954
– Believe it or Not.
NEW
EVENTS
CLIENT OPPORTUNITIES.
2UE’S 90TH BIRTHDAY
LET’S CELEBRATE!
John Stanley is a prominent political journalist and widely
This past
have in
broken enormous stories, collected
respected talkback host. He’s spent
over 90
35 years
years we
working
amazing
moreover kept Sydney informed and
radio, partnered alongside Garry
Linnell,memories,
one of the and
country's
most experienced, credible andentertained
awarded newsmen.
Years
of History
Each weekday John and Garry •run90
a daily
quiz
for listeners.
•
90
Y
ears
of
Hosts
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
Len London, Don Lane, Gary O’Callaghan, Stan Zemanek, Alan
Jones, John Laws & More…
2UE 954 – Believe it or Not.
SPORT
CLIENT OPPORTUNITIES.
AFL 2015
3AW 6PR FIVEAA
• Over 60 Years of Live Sport Broadcasting
• THE BEST: Call, Special Comments & News Breakers
John Stanley is a prominent
political journalist
and widely
• Football’s
Biggest Names
respected talkback host.• He’s
spent
35 years
workingof
inAFL
The
Mostover
Extensive
Coverage
radio, partnered alongside Garry Linnell, one of the country's
most experienced, credible
and awarded
newsmen.
Matthew
Richardson,
Matthew Lloyd, Nathan Brown, Caroline Wilson, Dwayne
Russell, Tim Lane, Cameron Ling & Tony Shaw
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
listeners have to spot the fake question to win.
2UE 954 – Believe it or Not.
SPORT
CLIENT OPPORTUNITIES.
NRL CONTINUOUS CALL
4BC
Ray Hadley’s #1 NRL Call Team. Featuring Ray Hadley, Bob Fulton & Darryl
John Stanley is a prominent political
journalist and widely
Brohman.
respected talkback host. He’s spent over 35 years working in
radio, partnered alongside Garry
the country's
• Linnell,
90% ofone
4BCofListeners
are Sport Fans
most experienced, credible and
awarded
newsmen.
• 51,200 4BC Listeners are NRL Fans
• Over 17,000 4BC Listeners Attend Regular NRL Matches
Each weekday John and Garry run a daily quiz for listeners.
John & Garry list three facts, one of them is false and 2UE
FOUR NRL Matches, delivering 19 hours of NRL coverage every week!
listeners have to spot the fake question to win.
Friday Nights, Saturday, Saturday Nights & Sundays.
2UE 954 .– Believe it or Not.
SPORT
CLIENT OPPORTUNITIES.
SUMMER CRICKET
FAIRFAX RADIO NETWORK
John Stanley is a prominent political
journalist
andNetwork
widely have official radio
The Fairfax
Radio
respected talkback host. He’s spent
over 35
years
in Cricket. Boasting a
broadcast
rights
forworking
all Summer
radio, partnered alongside Garryline
Linnell,
of the
country's
up ofone
Cricket
greats,
Ian Chappell, Dean Jones,
most experienced, credible and Greg
awarded
newsmen.
Matthews
& Glenn McGrath.
Each weekday John and Garry run
a daily
quiz for listeners.
• Test
Cricket
John & Garry list three facts, one
themDay
is false
and 2UE
• ofOne
Internationals
listeners have to spot the fake question
to win.
• Big Bash
League
• International T20’s
SYDNEY’S FASTEST GROWING STATION
34% CUMULATIVE AUDIENCE GROWTH
2UE
•
2UE added 95,000 new listeners across the
week, the largest growth in the commercial
radio market.
•
Number 1 Weekend Breakfast/Mornings with
George & Paul with a massive 18.6%
commercial share.
•
Number 2 Station 45+ across the week.
Sources: GFK Source: GfK Media Research, Sydney, Survey #1 2015
MELBOURNE’S NUMBER ONE NETWORK
WITH OVER 28% OF COMMERCIAL RADIO LISTENING
3AW
•
Number 1 station in Melbourne overall with a
13.6% share achieving the Number 1 position in
Breakfast, Mornings, Afternoon & Drive.
•
3AW Breakfast (Australia’s most successful
program) has recorded its 105th consecutive
survey win with an emphatic 18.5% share
Magic 1278
•
Magic 882 gained 20,000 cume 55-64 and 6,000
cume 40-54
•
In the key Influencer demographic of 35-64,
Magic 882 recorded good growth from 3.2% to
4.2%
Sources: GFK Source: GfK Media Research, Melbourne, Survey #1 2015
BRISBANE’S CUME INCREASE 35 TO 64
25% CUMULATIVE AUDIENCE GROWTH All PEOPLE 35 TO 64
4BC
•
In the key Influencer demographic of 35-64, 4BC
recorded good growth from 3.7% to 4.6%
•
Drive with Ben Davis up in share and cume
•
Midday to 1pm Monday to Friday up showing a
positive response to The Alan Jones Hour
Magic 882
•
Magic 882 gained 20,000 cume 55-64 and 6,000
cume 40-54
•
In the key Influencer demographic of 35-64,
Magic 882 recorded good growth from 3.2% to
4.2%
Sources: GFK Source: GfK Media Research, Brisbane, Survey #1 2015
PERTH INCREASES IN ALL KEY PROGRAMS
20% CUMULATIVE AUDIENCE GROWTH All PEOPLE 35 TO 64
6PR
• Breakfast up 1.3 to 10.2%, Mornings up 1.4 to
9.0%, Afternoons up 1.9 to 7.9% and newcomer
Adam Shand in Drive impressing in his first
survey up 1.1 to 8.0%
• In the key ‘Influencer’ demographic of 35-64s,
6PR had its strongest result in over a year
recording a share of 10.0%, an impressive rise of
33%
• 6PR’s cumulative audience grew by 26,000 to
194,000, led by healthy rises in Breakfast which
was up 17,000, Mornings up 15,000 and
Weekends up 22,000.
Sources: GFK Source: GfK Media Research, Perth, Survey #1 2015
2UE 954 – Believe it or Not.