Course Overview PDF

CONSUMER INSIGHTS FOR INNOVATION
ONE-DAY WORKSHOP
June 26, 2015 – The Cornell Club, New York, NY
Join fellow consumer insights and innovation professionals and Applied
Marketing Science (AMS) for a lively and engaging one-day workshop in the
heart of Manhattan on Friday, June 26th.
This workshop will explore systematic, proven best-in-class consumer research
methods that drive innovation success.
Topics include:
„„Consumer Insights Analysis: Collecting and prioritizing consumer insights
to drive front-end innovation
„„Storytelling: Using effective consumer storytelling to uncover new
consumer insights and better understand consumer journeys
„„Emotional Research: Using behavioral techniques to uncover emotions and
motivations
„„Ethnography: Using observational research to uncover unstated consumer needs
„„Segmentation and Big Data: Making segmentation work for you and your retailers
„„Social Media Insights: Leveraging the power of social media beyond
sentiment analysis and keywords
WHAT ATTENDEES SAY
ABOUT OUR COURSES
course I have ever seen
“Best
in 10 years of marketing.
”
I have taken so
“Excellent.
many courses that turned out
not to be worthwhile; this was
one of the very few that was
worthwhile.
”
good balance between
“Atheory
and the real world.
”
instructor was
“Our
interesting, comfortable,
”
knowledgeable­­—excellent job!
WHO SHOULD ATTEND
This workshop is especially designed for corporate insight professionals,
market researchers, product developers, and brand managers who are
responsible for consumer research or innovation in consumer product and
service companies.
With more than 25 years of experience in best-in-class research
methodologies, AMS has trained 100+ companies in more than 20 countries.
ENROLLMENT
Tuition for the workshop is $599 per participant, which includes all course
materials, as well as breakfast and lunch. Companies who register two or more
participants will get a $100 discount per person.
Space is limited and these courses often sell out. To reserve your place in the
session today visit www.ams-inc.com/innovation/consumer-insights-workshop
or call Holly Senykoff at (781) 250-6332.
www.ams-inc.com
ABOUT APPLIED
MARKETING SCIENCE
For more than 25 years, Applied
Marketing Science (AMS)
has been the authority on
turning customer insights
into innovation. Co-founded
in 1989 by Dr. John Hauser,
Kirin Professor of Marketing
at the Massachusetts Institute
of Technology and co-author
of the landmark paper, “The
ABOUT THE VENUE
The Cornell Club of New York is conveniently located in mid-town Manhattan.
Cornell Club of New York
6 East 44th Street
New York, NY 10017
Voice of the Customer,” AMS
has helped professionals at
hundreds of global companies
apply the Voice of the Customer
and other techniques to
create innovative products
and distinctive customer
Minutes away from Penn Station and public transportation.
For information about area accommodations, please contact Holly Senykoff at
hsenykoff@ams-inc.com or (781) 250-6332.
experiences. To learn more,
visit www.ams-inc.com or call
us at (781) 250-6300.
ABOUT THE INSTRUCTORS
JOHN BURNS, PH.D.
With extensive experience consulting to the consumer products and services industry,
John Burns has helped leading companies use insights to improve innovation since 1999.
A gifted teacher and facilitator, John has years of experience teaching in academic
and professional settings. He regularly conducts training for clients on the effective use
of research to support innovation. He also frequently presents and writes articles on
topics related to research and innovation. In addition, he serves as host of the popular
AMS consumer webinar series, where he discusses best practices for using research to
support innovation.
CARMEL DIBNER
Carmel Dibner’s experience spans both marketing consulting and brand management.
Prior to AMS, she worked in Brand Management at Unilever on the Dove© and multicultural brands. As a consultant, she has rich experience working on fast-moving
consumer goods, consumer durables, and consumer service brands. She is passionate
about helping consumer products and services companies use insights to drive
innovation success.
APPLIED MARKETING SCIENCE | (781) 250.6300 | www.ams-inc.com | info@ams-inc.com