Marketing Specialist – Contract Based (6 month)

 Marketing Specialist – Contract Based (6 month)
We are looking for a dynamic, youth-focused, cutting-edge marketing professional with a can-do
attitude to join the Yahoo HK marketing team.
The HK marketing team drives our efforts across the organization to build the most efficient,
innovative, seamless marketing programs aligning with the company directions and business
objectives. The team diversely focuses on leading cross-functional projects by creating and
executing successful go-to-market strategies to grow our market share and to enable our functional
teams to hit their targets. The team also leads cross-organizational projects and other strategic
APAC regional and global priorities.
This role reports to the Senior Consumer Marketing Manager, and will be the key anchor to take part
in planning and devising marketing strategies for mobile bureau, works hand-in-hand with local
Editorial, Communications and Research as well as local and ABU & Global Product teams to
produce work that will reach millions of people. It also focused on strategic communications
supporting Yahoo’s corporate communications efforts, specifically focused on telling the Yahoo
business and culture story through effective written communications. This role requires the
contributions of a strategic thinker who is also very detail-oriented and has the ability to juggle
multiple projects at once.
RESPONSIBILITIES
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Partner closely with the Audience and Insights teams to gather and share user insights to drive
mobile product and creative development
Develop core mobile product positioning based on in-depth understanding of the market and
competitive landscape, and iterate as the product develops
Drive go-to-market strategy for major releases, as well as ongoing communications for regular
product updates
Manage external advertising, digital and creative agency deliverables on deadline and within
budget
Design and execute marketing campaigns with the brand creative and consumer marketing
teams and track and evaluate results
Bring product insight and communication objectives into creative development, partner deals,
and ongoing acquisition and retention programs
Support global product marketing rollout, implementation, and KPI achievement aligned with
business objectives and prioritization, such as Tumblr, Mail and various Mobile Apps.
Ensure every campaign is measurable and present written reports and quarterly performance
reviews to local stakeholders
Support event marketing initiatives and work closely with various marketing team functions
including B2B, Insights to proactively create opportunities for joint partnership/business
opportunities
Actively engage in social media channels to build brand awareness, implement social marketing
strategies, engage with social bloggers, influencers and existing users and acquire new users to
drive them to our Yahoo products
Monitoring effective benchmarks for measuring the growth of our community, and analyze,
review, and report on effectiveness of each marketing program
Track performance and conversion rates, and optimize campaigns and tactics to improve results
EXPERIENCES & SKILLS
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University degree or above with major in BBA, Marketing, Business, e-Commerce or related
disciplines such as Advertising, Communications, Multimedia…etc., with a passion and interest
in the Internet/Media industry
Hands on experience in digital marketing including SEM/SEO, CRM programs, social media
campaign…etc.
Fascinated with digital trends, a keen curiosity and willingness to learn about online and social
marketing across various platforms
Solid experience in building website traffic and driving audience development initiatives such as
affiliate partnership marketing programs
Familiar with digital analytic & media tracking tools
Experience at a media company, portal or agency is definite advantage
A strong team player with excellent organizational skills
Excellent verbal and written communication skills, fluent in English and Mandarin
Knowledge of html and basic web design including Photoshop, AI and Flash a big plus
COMPETENCIES
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Spirited collaborator in a fast-paced, high output environment
Ability to adapt to a changing environment quickly and easily
Self-starter able to work both independently and also as a team player
Ability to manage multiple daily tasks, as well as, long-term strategic projects
Ability to extract salient information from multiple sources and synthesize information
A strong creative eye, superb written, visual and verbal presentation skills
Experience working with international teams a plus
Please send your CV to jasonng@yahoo-inc.com by May 8, 2015