Brand Manual

Brand Manual
Index
Brand Concept
03
Brand Variations
04
Official Colors
05
Official Collors B/W
06
Officials Fonts
07
Minimum Size
08
Business Card
09
Digital Sign
10
Brand Manual
Brand Concept
Aumove concept
The brand concept is based on the interaction of your gadget
It has as main element the camera to compose the idealization
the logo mark Aumove.
The concept of colors comes with toast contrast of a neutral color like
black and their variations within the logo, with the magenta that
brings the temperature required to onceituar the principles of the
company.
The choice of sources is intended to bring simplicity and trust the
brand that always seeks the best desenpenho of your applications
Brand Manual
Brand Variation
Specifications
Official Colors
Printed in where you can not play the
official colors, you can use black and
white variations or play the ark obeying
the equivalence grayscale.
100% Black
For the circles in the logo wrapped and
as the word “MOVE”
60% Black
For intention Circle and the word “AU”
(Replace the Magenta)
30% Black
For the words “Augmented Reality”
Brand Manual
Specifications
Hexadecimal: #464633
R:70 G: 70 B: 49
Official Collors
The colors are important in the
composition of the trademark.
For a good visual identification system,
and seek always faithfully reproduce the
hues, it is important to apply the colors
and printed products
C: 0 M: 0 Y: 27 K: 72
Pantone Solid Uncoated Neutral Black U
Hexadecimal: #ff007f
R:255 G: 0 B: 127
C: 0 M: 100 Y: 50 K: 0
Pantone Solid Coated 213 C
Hexadecimal: #bdbdad
R:189 G: 189 B: 173
C: 0 M: 0 Y: 8 K: 26
Pantone Solid Coated 413 C
Brand Manual
Specifications
Main font
Gujarati Sangam MN
Official Fonts
Official sources are part of the visual
identity.
To create a unity between products,
print and digital is important to always
use the sources listed next to / this out,
there is no risk of using conflicting
sources with the brand concept
In internal circulation of documents is
displayed using the Arial font for the
body of documentos.
Do not use font Serifs
ABCDEFGHIJKLMNOPQRST
UVWXYZabcdefghijklmnopq
r s t u v w x y z
1234567890
ABCDEFGHIJKLMNOPQRST
UVWXYZabcdefghijklmnopq
r s t u v w x y z
1234567890
Auxiliary Fonts
Myriad Pro
ABCDEFGHIJKLMNOPQRSTUV
WXYZabcdefghijklmnopqrstu
v w x y z
1234567890
ABCDEFGHIJKLMNOPQRSTUV
WXYZabcdefghijklmnopqrstu
v w x y z
1234567890
Brand Manual
Specifications
20 mm of Height
Minimum sizes
To ensure the legitimacy of the logo is
important reseitar the minimum sizes.
60 mm of Height
Brand Manual
General Uses
Business Card
Essential part of the official applications,
the business card is easier and safer way
to communicate to a customer or
supplier data and their forms of contact
Mario Aguilar
Commercial Director
(305 ) 87 9-997 5
maguilar@aumove.com
www.aumove.com
Address: 101 S Garland Avenue - Orlando - FL - 32801 - USA
Brand Manual
General Uses
Digital Sign
Essential part of the official applications,
e-mail signature has the same impact
the business card, however digital way,
with forms of contacts, in addition to
make sure it was sent by you.
Mario Aguilar
Commercial Director
(305) 879-9975
maguilar@aumove.com
www.aumove.com
Brand Manual
Address : 101 S G arla nd Avenue - Orla ndo F L - 32801 - US A
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