2014 Review - Automechanika

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2014 Review
te!
nika 2016
Automecha
3 – 17 Sept
Frankfurt, 1
Automechanika Frankfurt: 2014 facts and figures –
looking back and looking forward.
There are many good reasons to come back to Frankfurt for the next
Automechanika. This brochure gives you some of these reasons in the form
of key facts and figures. A little bit of background:
Messe Frankfurt is a founder member of the FKM in Berlin (the Society for
Voluntary Control of Fair and Exhibition Statistics), which has been promoting transparency in the trade show industry since 1965.
Every year, nearly 250 trade shows and exhibitions by some 60 organizers
have their visitor and exhibitor numbers and their floor space data checked
and verified by the FKM. The certified figures are then published online at
www.fkm.de and www.auma.de as well as in FKM’s annual “Certified
Exhibition Data” report.
At all of its own events, Messe Frankfurt also carries out FKM-compliant
visitor surveys. At the Automechanika 2014, we interviewed a total of 2,194
trade show visitors from Germany and abroad.
In addition, all exhibitors were asked to fill in an evaluation form to provide
feedback on their trade show experience. This was returned by 3,279
exhibitors.
The following pages give an overview of the results from these comprehensive surveys.
A magnet for the automotive industry:
4,660 exhibitors from 74 countries.
Number of exhibitors
4,660
3,931
abroad
total
729
Germany
Global appeal:
137,982 visitors from 176 countries.
Number of visitors
80,636
abroad
137,982
57,346
Germany
total
// Automechanika 2014 facts and figures
The place to be
for industry movers and shakers.
Trade visitor profile
40 %
34 %
business owners
CEOs, managing directors,
board members or managers
12 %
other staff members
4 %
other
10 %
trainees and apprentices
Our ambition is to achieve
100% visitor satisfaction.
Satisfaction rating of trade visitors
96 %
satisfied/very satisfied
4 %
less satisfied
// Automechanika 2014 facts and figures
The world’s leading trade
fair for the automotive industry.
Trade visitors by industry sector
39 %
34 %
dealerships
workshop or garage
12 %
manufacturing
10 %
other
5 %
services
Alternative powertrains –
the industry’s hot topic.
Visitor interest in alternative powertrains
69 %
interested or very interested
31 %
not particularly interested
// Automechanika 2014 facts and figures
The commercial vehicles knowledge hub.
Visitor interest in commercial vehicles
70 %
interested or very interested
30 %
not particularly interested
More than 80 % of visitors are planning to return
for the next Automechanika... And the exhibitors?
Importance of the event for exhibitors from Germany, Europe and worldwide
79 %
very important
90 %
very important
85 %
very important
// Automechanika 2014 facts and figures
Messe Frankfurt Exhibition GmbH
Postfach 15 02 10
60062 Frankfurt am Main
Tel.+49 69 75 75 - 0
Fax +49 69 75 75 - 59 08
automechanika@messefrankfurt.com
www.automechanika.com