brochure

Course on
BANGLADESH INSTITUTE
OF MANAGEMENT (BIM)
Marketing Management for
Service Organization
4, Sobhanbag, Mirpur Road, Dhaka-1207.
Ref : BIM/Mktg/MMSO/15
Date : 27.04.2015
Sub : Course on “Marketing Management for
Service Organization”.
Dear Sir,
We would like to inform you that BIM Marketing
Management Division is going to conduct a 1
Week (One Week) training course on “Marketing
Management for Service Organization” from
June 07-11, 2015 at Bangladesh Institute of
Management (BIM), Dhaka. Brief information
about the course such as contents, timing, fee
etc. are provided in this brochure.
OBJECTIVES :
–
Recognize services beyond product
marketing for competitive advantage
Identify the unique characteristics of services
–
for differentiated marketing effort
Build customer relationship and retention
–
through service marketing mix
Manage customer expected level of services
–
on specific service dimensions
Develop characteristics of quality services
–
personnel for customer experiences
- Adopt customer services standards and
create the services brand
COURSE OUTLINE :
Nominations from your organization are cordially
invited for the training course as soon as
possible. For further inquiry, kindly contract the
undersigned.
–
–
–
Thanking you,
–
(Nirjhar Mazumder)
Associate Management Counsellor
–
Cell : 01511-111222, 01918-785013
–
E-mail: mazumdernirjhar_bim@yahoo.com
–
&
Course Coordinator
–
–
–
–
–
Conceptual issues in services marketing
Understanding the services phenomenon
Role of services in economy, Government
Services and its implication on citizens,
Services of NGO and others non-profit
making organizations.
Characteristics of services and Marketing
Implications
GAP analysis and Service engineering
Extended Marketing mix for Services
Differentiation Strategies
Services Quality
Services Strategies and Service Branding
Time Management in Service Production,
Distribution, and Communication,
Customer Waiting Time Management.
Managing Bad Customers in Service
Delivery.
IMC for Service and Successful attachment of
Customers.
WHO SHOULD ATTEND :
This program benefits professionals working in all
areas of Business engaged in producing,
marketing and communicating Services. This
course is also fruitful to officials engaged in
service organization especially the public welfare
organization like education sector, Hospital,
Banking and non banking Financial Institution
and such others to reach the outcome of
government welfare activities to its people. The
private and NGO peoples engaged in providing
profitable as well as non-profitable services to
ultimate customers and peoples will gain
knowledge to make their services incredible. The
Training course is open to anyone interested in
gaining or improving their integrated Service
management skills. Student with both Business
and non-Business background may fit them for
corporate job in business world and advance their
CV with this Training.
METHODOLOGY :
Lecture, Case Studies and Group discussion,
Role Play etc.
DURATION : June 07-11, 2015
TIMING
: 05:00pm to 09:30pm
VENUE
: BIM
4, Sobhanbag, Mirpur Road,
Dhaka-1207.
FEES: Tk. 6,000/= (Six thousand) only.
Fees to be paid by Cross Cheque/Bank Draft/Pay
Order in favor of Director General, BIM. Dhaka
(Excluding VAT & Tax).
LAST DATE OF NOMINATION: June 04, 2015.
COURSE SECRETARY:
Md. Ator Ali
Cell : 01913-308441
Training on
BANGLADESH INSTITUTE
OF MANAGEMENT (BIM)
Marketing Management
for
Service Organization
4, Sobhanbag, Mirpur Road, Dhaka-1207
SAMPLE NOMINATION FORM.
1. Name (Block Letter) :
2. Mailing Address & Phone No.
3. Permanent Address :
June 07-11, 2015
4. Date of Birth :
5. Nationality :
6. EDUCATIONAL QUALITIFICATION :
Year
Degree
Institute
Marketing Management Division
Bangladesh Institute of Management
04, Sobhanbag, Mirpur Road
Dhaka-1207, Bangladesh
7. TRAINING :
8. EXPERIENCE :
88-01511 111 222 mob
88-02-8117405-7 tell
88-02-58152476 fax
9. Name of the Nominating Organization:
(ONLY IN CASE OF OFFICIAL NOMINATION)
10.Approval/ Signature of the Nominating
Authority (ONLY IN CASE OF OFFICIAL
NOMINATION)
OR
SIGNATURE OF THE PARTICIPANT
mazumdernirjhar_bim@yahoo.com
www.bim.org.bd
___________________________________
Bangladesh Institute of Management (BIM) is a
statutory body, serving under Ministry of
Industries, Government of the People Republic of
Bangladesh, established in 1961. It was formally
known
as
Bangladesh
Management
Development Centre (BMDC).
BIM
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BANGLADESH INSTITUTE OF MANAGEMENT
4, Sobhanbag, Mirpur Road, Dhaka-1207.