WELCOME TO CRUNCH OUR PHILOSOPHY OUR HISTORY

WELCOME TO CRUNCH
OUR PHILOSOPHY
There are no judgments here: no too much or not enough–no glares of disapproval.
Here we keep open minds. We are nurturers. We seek only to encourage, empower and entertain.
There is no one type. There is no one reason. There is no one way. What we are is a diverse community;
what we have is a culture of fun; what there is, is room for everyone: all kinds of people with all kinds
of goals who’ve chosen to reach them with us.
Crunch. No Judgments.
OUR HISTORY
Of all the great histories of all the great health clubs, Crunch’s begins rather inauspiciously: in a basement level aerobics studio in
New York City’s East Village circa 1989. This, our first location, had no locker rooms, the air conditioning didn’t work and after hours
break-ins were perennial events.
However, while we lacked the resources to equip the gym with some basic amenities and strong locks, we were on an important
mission – to make exercise fun. Accomplishing this mission meant doing away with traditional notions of what a ‘serious’
workout should be. We invited a highly creative group of fitness instructors with a wide range of expertise to collaborate with us.
The result was the development of challenging programming with a completely fresh slant. Offerings like
Hip-Hop Aerobics, Co-Ed Action Wrestling and Cyked Yoga Cycling were introduced and, along with others, became the
embodiment of this new approach.
The response was overwhelmingly positive, even by jaded New York standards. Members embraced these new kinds of classes and
began to tell their friends about them who, in turn, told their friends who, in turn told their friends (and so on and so on).
Soon, lots of people were coming to experience Crunch’s unconventional new take on traditional fitness.
Fast-forward, more than two decades later, Crunch is still a gym that believes in making serious exercise fun by fusing fitness and
entertainment and holding true to a philosophy of No Judgments.
Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves
over 200,000 members with both corporately owned and franchised locations (Crunch Essential) in cities throughout the U.S. and in
Australia. Crunch continues to expand across the U.S. and around the globe. In particular, Crunch’s Essential model
represents an incredible opportunity for those interested in owning their own business where the potential rewards are immeasurable.
LOCATIONS & FEATURES
NEW YORK
83RD ST 162 W 83rd St (Columbus - Amsterdam)
59TH ST 1109 2nd Ave (58th - 59th)
54TH ST 250 W 54th St (8th Ave - Broadway)
38TH ST 144 W 38th St (at Broadway)
34TH ST 222 E 34th St (3rd Ave - 2nd Ave)
CHELSEA 220 W 19th St (8th Ave - 7th Ave)
UNION SQUARE 113 4th Ave (at 12th St)
LAFAYETTE ST 404 Lafayette St (Astor Pl - E 4th St)
CHRISTOPHER ST 152 Christopher St (at Greenwich)
JOHN ST 90 John St (at Gold)
FORT GREENE 691 Fulton St (at Ashland St)
PARK SLOPE 330 Flatbush Ave (at Sterling Pl)
WHITE PLAINS coming soon! e
AMHERST coming soon! e
BUSHWICK coming soon! e
CROWN HEIGHTS coming soon! e
NEW JERSEY
WAYNE 1055 Hamburg Turnpike e
PARAMUS 600 Winters Ave e
GARWOOD 300 South Ave e
STANHOPE coming soon! e
VIRGINIA
RESTON coming soon!
NEWPORT NEWS 12255 Hornsby Lane e
WASHINGTON, D.C.
CHEVY CHASE 5100 Wisconsin Ave NW
METRO CENTER 555 12th St NW
MIAMI
WASHINGTON AVE 1259 Washington Ave (12th - 13th)
ALTON RD 1676 Alton Rd (Lincoln - 17th)
FLORIDA
NAPLES 6013 Pine Ridge Rd e
SARASOTA BEE RIDGE 3762 Bee Ridge Rd e
SARASOTA UNIVERSITY 8440 Lockwood Ridge Rd e
HIALEAH coming soon! e
TAMPA (CARROLLWOOD) coming soon! e
TEXAS
LAREDO 6415 Polaris Dr e
e
CRUNCH ESSENTIALS
As the name suggests, these locations are filled with all the essentials you need for a
great workout. They are outfitted in a way that is efficient and effective, so that we can
help you maintain a healthy lifestyle and so that you can experience all the awesome
that Crunch has to offer at an incredibly low price.
CONNECTICUT
NORWALK 770 Connecticut Ave e
STRATFORD 1100 Barnum Ave e
SEATTLE
BELLEVUE 15600 NE 8th St e
PORTLAND AREA
GRESHAM 355 NE 223rd Ave e
BEAVERTON 8585 SW Cascade Ave e
DIVISION 12112 SE Division St e
SAN FRANCISCO BAY AREA
BLACKHAWK PLAZA 3464 Blackhawk Plaza
THE EMBARCADERO 345 Spear St (at Folsom St)
NEW MONTGOMERY 61 New Montgomery (Market-Jessie)
POLK STREET 2330 Polk St (Union-Greene)
UNION STREET 1725 Union St (at Gough)
CHESTNUT STREET 2324 Chestnut St (at Scott St)
SAN MATEO 1150 Park Place
REDWOOD CITY 515 Veterans Blvd
DALY CITY 60 Serramonte Center
SACRAMENTO
HOWE AVE 1250 Howe Ave e
ROCKLIN 6680 Lonetree Blvd e
ELK GROVE coming soon! e
LOS ANGELES
SUNSET 8000 Sunset Blvd (at N Crescent Heights Blvd)
BURBANK 761 N San Fernando Blvd
UPLAND 380 S. Mountain Ave e
RIVERSIDE 10125 Hole Ave e
HEMET 1287 South State St e
LAKEWOOD coming soon! e
ORANGE COUNTY
LAKE FOREST 23633 El Toro Rd e
PLACENTIA 1882 N. Placentia Ave e
SAN DIEGO
SAN MARCOS 563 Grand Ave e
EL CAJON 545 Parkway Plaza (Westfield Mall) e
PLAZA BONITA MALL 3030 Plaza Bonita Rd e
FACTS
CRUNCH AT A GLANCE
Crunch is a collection of state-of-the-art health clubs that has championed the cause of making serious exercise fun by pioneering a philosophy of
entertainment and fitness. As a result, Crunch is renowned is renowned for creating unique programming that caters to an exceedingly diverse membership. While visiting a club is the best way to experience what it is that makes us who we are, the outline below offers a brief overview of all things Crunch.
GROUP FITNESS CLASSES
Every company needs a cornerstone and for Crunch it’s our innovative group fitness. We offer numerous forms of cardio, dance, martial arts, strength-training, indoor
cycling, action sports and wellness-based programs, including yoga, Pilates and meditation. All of these classes have been designed to be every bit as engaging
as they are effective. Some examples include:
• Pole Dancing – In this class students strengthen their arms and core while letting their inner temptresses come out to play.
• AntiGravity Yoga “Wings” – Members hang upside down from fabric hammocks and learn to combine the tricks of aerial performers with classic yoga
poses, as well as techniques borrowed from dance, Pilates, and calisthenics.
• Broadway Dance Series – Participants in this class learn routines from their favorite Broadway shows by dancing alongside actual cast members for
an intense cardio workout.
• BodyWeb with TRX® – Hang from the durable TRX® ropes to push, pull, lift and lower your body through Spiderman moves for a total body suspension workout that also super-strengthens your core.
• POUND® – Channel your inner performer and rock your body with this modern-day fusion of movement and music. Drum along to a slammin’ soundtrack
using Ripstix™ – weighted drumsticks designed to transform drumming into a kick-ass, fat burning, full body interval workout that will leave you dripping
sweat.
• Stiletto Strength – The original high heel workout that incorporates exercises tailored for the shoes of the season to improve posture and strengthen the
core so that you can strut in your stilettos confidently and injury free! At the end of class, put on your heels and show off what you’ve learned runway style!
B.Y.O.H. – Bring Your Own Heels.
PERSONAL TRAINERS
All Crunch clubs are staffed with first-rate fitness professionals -- personal trainers with certifications in a wide variety of specialties: strength training, yoga,
boxing, kickboxing, pre/post natal, kettle bells, physical rehabilitation and much more. Armed with all of this expertise, these trainers work to devise goal-oriented
training regimens for our members -- regimens designed to help them achieve practical objectives: lose weight for an upcoming event (wedding, reunion etc.),
put on muscle for trips to the beach, increase stamina for a marathon, etc. Also, because we provide opportunities for our trainers to earn additional certifications
they are among the most qualified working in the field.
EQUIPMENT
What would a gym be without stuff to lift or push or pedal? To be sure, all Crunch locations boast expansive selections of those things: from high-tech
cardiovascular equipment, including Precor Elliptical Trainers, Life Fitness Treadmills with built in iPod functionality, Stairmasters, Netpulse bikes, Expresso bikes
and recumbent and upright stationary bikes, to large arrays of decidedly tech-free free weights. Additionally, members have the option of completing a ‘tour of duty’
on traditional circuit machines from Life Fitness, Icarian, Hammer Strength and other leading equipment manufacturers. And, select Crunch locations boast harder
to find equipment: 40’ rock-climbing walls, full-sized boxing rings (and all of the bags you could want to hit: heavy bags, water bags, elongated Thai kick-boxing
bags, double bags and speed bags), steam rooms, and saunas.
PARTNERS AND EVENTS
Crunch health clubs are home to a unique fusion of entertainment and fitness, one that we have forged from our inception and continue to explore through a
number of different channels. From weekly live DJs and monthly parties to partnerships with BLISS Spa, Virgin America & major sports teams like the Brooklyn
Nets, we are always looking for ways to add value for our members especially when it comes to entertainment. In addition to partner perks like ticket giveaways,
flight discounts and bliss products in our locker rooms, we always find a way to incorporate partners in our workouts as well - whether it’s taking Center Court
Choreography with an actual Nets dancer or getting free Bliss products in your abs class. We also work to expand the member experience beyond Crunch walls with
events that take place outside of our gyms, like skiing, surfing and kayaking field trips, and our very own Yogapalooza, an outdoor yoga festival with live musicians.
What’s best is that almost everything we do is of low or no cost to our members and their guests- who are often invited to join in on the fun.
CRUNCH SHOP
You’re working hard to feel good, so why not look the part as well? With our Crunch Shops, we offer a variety of apparel and accessories that are both functional
and fashionable. Perusing the racks you’ll find a full line of Crunch fashion and exercise apparel for men and women, as well as athletic gear, yoga garb, streetwear and accessories from both Crunch and leading manufacturers like Puma, Nike, and Athletic Recon. Forget your socks or some other unmentionables? We’ve
got you covered! If you can’t get enough of the Bliss products in our facilities, you can purchase them here as well. Crunch Shops also offer videos and DVD’s
of our classes for members who would like to enjoy one of our great workouts at home. Additionally, we offer products to enhance your workouts such as protein
supplements, Trigger Point Foam Rollers, TRX Bands, and more. It’s okay you can get excited - we like our toys too.
CLASS & TRAINING PHOTOS
GYM PHOTOS
GYM PHOTOS
IN THE PRESS: PRINT
Fitness Magazine included a mention of the new
‘SurfSet® & Sand’ class at Crunch in the January
issue editor’s note.
1.5M + circulation
AM New York
• 2FLY in a story on “Hot Fitness” trends for 2013.
• Crunch classes featured in a round-up of new
workouts around the city.
• Review on Curtis Williams’ TRAINING C.A.M.P class
• Feature piece on the new Elevation class.
355K + circulation
Seventeen Magazine included a two-page spread on
a workout that Crunch Personal Trainer, Mo Abhat,
created for them for an indoor workout in the January
issue.
2M + circulation
The January 2013 issue of Cosmopolitan magazine
included ‘2Fly.’
Us Weekly - March 4th issue: ‘SurfSet® & Sand’
class included with quotes from Marc Santa Maria.
1.9M + circulation
Crunch’s Richard Louis was featured in a Club
Solutions article entitled, “Training Members Who
Have Cancer.”
Club Solutions - March issue: mentions Crunch’s
Donna Cyrus as newest Club Solutions blogger.
25K + circulation
People Stylewatch magazine - Crunch personal trainer, Tim Rich, gave a quote on New Year’s Fitness Resolutions for the February issue.
AdWeek included quotes in the January issue from Christina DeGuardi in an article entitled “How much are your New Year’s Resolutions Worth.”
Metro NY included new Crunch Classes to try in a fitness round-up.
Glamour magazine - May issue: Included moves from the Shrink Session class.
Marie Claire magazine - May issue: Included a one-page feature on 2FLY.
IN THE PRESS: BROADCAST
1/23 - Better TV featured Louis Van Amstel
and the LABlast DVD workout.
1/1 - Today show featured Crunch’s BUTI class.
1/8 - Today show included Marc Santa Maria showing Hoda Kotb the new ‘SurfSet® and Sand’
class in their fitness segment.
4M daily viewers
2/7 - WABC featured the ‘Center Court
Choreography with the Brooklynettes’ class.
2/18 - New York Live featured the ‘Center Court
Choreography with the Brooklynettes.’
4/15 - The View featured demonstrations of 2FLY and The Hot Seat.
4.5M daily viewers
3/12 - FOX Good Day NY featured Crunch’s
‘POUND’ & ‘BOING w/ Kangoo’ in a Fitness Week
segment.
3/15 - FOX Good Day NY included ‘SurfSet® &
Sand’ in their Fitness Week Feature.
4/15 - Good Morning America featured BOING w/ Kangoo.
5M daily viewers
IN THE PRESS: ONLINE
Club Solutions.com included a Q +A with Keith
Worts on being appointed CEO at Crunch.
Examiner.com included Crunch’s one-year
membership gift to celebrities at the Spirit Awards.
Well + Good did a “Sneak Peek Inside Crunch’s
Splashy New Chelsea Gym.”
Redbookmag.com inlcluded tips from Personal
Trainer, Theresia Merkle.
Reuters.com – Highlighted Fitness Party Tips
from Donna Cyrus and Courtney Alexander.
6.5M monthly viewers
Self.com featured Pilates Director, Michele Bastos,
sharing leg lengthening moves.
Reuters included quotes from group fitness
manager Taj Harris on the benefits of spinning
and yoga.
CBS.com included New Crunch classes in a fitness
roundup.
3.3M daily viewers
LA Daily News.com featured personal trainer
Jenn Burke from Crunch Sunset in a New Year
Health Feature.
PureWow.com NY edition featured the new
Center-Court Choreography class listed in their
newsletter with a photo.
LAWeekly.com included the Valentine’s Day
Ex-Factor class at Crunch Burbank.
Blood, Sweat & Cheers featured Crunch Chelsea.
MensFitness.com featured Crunch Personal
Trainers Theresia Merkle and Dan Sigafoos in
videos where they provided 10-min workouts.
PureWow’s San Francisco Edition featured
‘2Fly’ in a dance class round-up.
TeenVogue.com featured HIIT tips from Personal
Trainer Mitch Rice.
2M+ monthly viewers
Shape.com featured an “At Home Yoga
Playlist” from Bethany Lyons.
UsWeekly.com included Crunch’s one-year
membership gift to celebrities at the Spirit Awards.
DnaInfo.com – Crunch Fitness Manager, Tim
Rich, gives at home exercise tips.
PeopleStyleWatch.com featured workout tips from
trainers, Damien Bourbeau and Leanne Weiner, for
a fashion & fitness piece.
PopSugarFitness.com featured 3 different
workouts from Crunch on 3/11, 3/25 and 3/31.