MOSAIC MAGAZINE - Hawthorn Publications

Issue Three
MOSAIC MAGAZINE
M EDIA K IT 2016
B E NC H M A R K H O SPI TA LI TY INTE RNATIONA L’ S L IFE S TYL E JOU RNA L
MOSAIC MAGAZINE
M ED I A K I T
magazine
details
Mosaic Magazine is a luxury travel
and lifestyle publication that features
Benchmark Hospitality's entire portfolio
of 27 resorts and hotels nationwide.
Within this portfolio, the Personal
Luxury Collection brand is highlighted.
Each of PLC's 11 resorts delivers
personal luxury in a spirit true to its
own distinct locale, yet in unison with
the collection's shared mission. Mosaic
is dedicated to delivering the essence
of this mission, effectively engaging the
luxury traveler with dynamic editorial,
sophisticated design, and compelling
advertisements.
Print Magazine
84 pages, perfect bound 8.375" x 10.875"
Frequency: annual, August
Readership: 1.2 million
Distribution
- In publication since September 2012
- In rooms of all 27 hotels as the exclusive lifestyle publication
- Spas
- Concierge
- Sales offices
- Hotel lobbies
- Trade shows
eMagazine
The eMagazine will extend your advertising reach online. The cover will be posted and
linked on Benchmark’s website and blasted out via e-mail to thousands of guests and
potential guests. All web and e-mail links are active, allowing readers to click directly from
the eMagazine to your website. Mosaic eMagazine places your business in front of readers
just before they plan their trip.
- eMagazine reaching thousands more online
- posted online at Benchmarkhospitality.com
- e-mailed to 2015–16 database of room confirmations
publisher
Since 2001, Hawthorn Creative has produced magazines and custom publications for more
than 1000 luxury hotels and resorts in North America.
click here to view the most
recent issue
1 | MOSAIC MAGAZINE
MOSAIC MAGAZINE
M ED I A K I T
the
PROPERTIES
Known for their distinct destinations
that cater to providing individual
attention, pleasure, comfort, and
escapism, Benchmark continues to
enhance their Personal Luxury brand
with a magazine as unique and distinguished. The goal of this annual inroom publication is to help guide the
Benchmark guest to find inspiration
for the very best in food, travel, shopping, wine, and culture at each of the
hotel’s 27 exclusive destinations.
Personal Luxury
Resorts & Hotels
Benchmark Hospitality
Resorts & Hotels
CALIFORNIA
Bardessono, Napa Valley
Inn at Rancho Sante Fe, Rancho Santa Fe
CALIFORNIA
Chaminade Resort & Spa, Santa Cruz
CARIBBEAN
Sea Traditions at Santa Barbara
Beach & Golf Resort, Curacao
FLORIDA
Costa d’Este Beach Resort, Vero Beach
Marenas Beach Resort & Spa,
Sunny Isles Beach
Naples Bay Resort, Naples
The Villas of Grand Cypress, Orlando
HAWAII
Cottages at Turtle Bay Resort,
North Shore, Oahu
CARIBBEAN
Santa Barbara Beach & Resort, Curacao
COLORADO
Cheyenne Mountain Resort,
Colorado Springs
FLORIDA
Bonaventure Resort & Spa, Weston
HAWAII
Turtle Bay Resort, Kahuku, Oahu
ILLINOIS
Eaglewood Resort & Spa, Itasca
NEW JERSEY
The Heldrich, New Brunswick
ILLINOIS
Hotel Arista, Naperville
NEW YORK
Downtown Conference Center, New York
TENNESSEE
The Tennessean Hotel, Knoxville
Edith Macy Conference Center,
Briarcliff Manor
WASHINGTON
Willows Lodge, Woodinville
TEXAS
Hotel Contessa, San Antonio
VIRGINIA
The Inn at Virginia Tech, Blacksburg
WEST VIRGINIA
Stonewall Resort, Roanoke
WYOMING
Snow King Hotel & Grand View Lodge,
Jackson Hole
JAPAN
Tokyo Conference Center Ariake
Tokyo Conference Center Shinagawa
2 | MOSAIC MAGAZINE
MOSAIC MAGAZINE
M ED I A K I T
reader
profile
reader profile
Mosaic magazine readers are affluent professionals (40% have annual HHI’s greater than
$100,000). They invest their wealth in charities, enjoy good food, wine/spirits, shopping, and
culture during their travels and are physically active.
At a Glance
- Average age: 49
- Average income: $93,000 with 40% exceeding $100,000
- Purchasing habits online exceed the national average by almost 30%
- Gourmet food, wine, shopping, and travel rated as top interests (17% over the
national average)
They’re Investors – Our readers are among the most influential individuals in American
business and are concerned about their own property.
- 10% own securities, mutual funds, or stock
They’re Affluent – Almost half or our readers are in the top 5% income bracket in the country
with a median household income of $93,000.
- 14% – annual income more than $150,000
- 25% – annual income of $100,000–$150,000
They’re Online Shoppers – Our readers are always interested in fashion, gourmet food, cultural
events, and wine/spirits and spend a considerable amount of time seeking these products in
areas to which they travel and online.
They’re Active – Our readers enjoy attending cultural events, are active in civic/social issues,
like to stay physically active/adventurous, and are always seeking new and exciting activities
in their travels. Their physical activities include (in order of prevalence but are not limited to)
general fitness, golf, bicycling, hiking, tennis, and running.
- Donate to charities – 15% greater than national average
- Physically active – 20% greater than the national average (golfing is 20% greater than
national average as well)
- Enjoy U.S. travel – 16% greater than national average
- Enjoy fine wines – 14% greater than national average
3 | MOSAIC MAGAZINE
MOSAIC MAGAZINE
M ED I A K I T
MAGAZINE
details
deadlines
AD SALES CLOSE: May 1, 2015
AD ARTWORK DUE: 2 weeks from contract submission
PUBLICATION DATE: August 2015
aD Rates*
Display advertisers will have full creative freedom with
advertisement design.
Full page
8.625" w x 11.125" h
$4,995
Inside back cover
8.625" w x 11.125" h
$5,795
Center spread
17" w x 11.125" h $8,995
Back cover
8.625" w x 11.125" h
$6,595
All rates are net.
artwork submission
Publication Specs
Trim size: 8.375" x 10.875" Binding: perfect
Color: full color
Camera-Ready Advertisements
Artwork
Submissions
E-mail (less than 4 MB): magazineads@hawthorncreative.com
Large files (over 4MB): Submit via MailBigFile.com or DropBox,
both free file transfer services.
CD: Material submissions on CD are
acceptable and can be sent to:
Hawthorn Creative
33 Jewell Court
Portsmouth, NH 03801
Resolution: 300 dpi
Color: CMYK or grayscale.
Preferred file format: Flattened TIF or JPG. Other acceptable formats: PDF, PSD, INDD, EPS, AI.
Package all photos, links, and fonts with any unflattened files. Microsoft Publisher files will not
be accepted.
Full-bleed advertisements: Text, logos, and all live matter must be 0.25 inches from trim on all sides.
Color and content verification: For best color accuracy, please provide a color-accurate proof for
verification. For content verification, please provide a tear sheet or printout. Camera-ready ads will
not receive a proof prior to press. If a printout is not submitted, Hawthorn Creative is not responsible
for any errors, omissions, or font conversions.
Advertisement Design Assistance
Simply supply your text, high resolution photos (300 dpi), and contact information, and Hawthorn
Creative will create a powerful advertisement for your company at no cost. This rate includes
two rounds of revisions and three proofs. Additional revisions will be billed at $25 per proof. Any
advertisement designed by Hawthorn Creative is owned by Hawthorn Creative. Copyright may be
purchased for $100.
4 | MOSAIC MAGAZINE
MOSAIC MAGAZINE
M ED I A K I T
AGREEMENT
CONTACT:
E-MAIL:
Business Information
BUSINESS NAME:
PHONE:
ADDRESS:
WEBSITE:
CITY, STATE ZIP:
Payment Information
aD Rates*
Full page
$4,995
Inside back cover
$5,795
Center spread
$8,995
Back cover
$6,595
DEPOSIT AMOUNT:
(at least one half total cost or full payment on credit card)
INITIAL PA­YMENT METHOD (choose one): o CHECK
VISA, AMEX)
o CREDIT CARD (MC,
Advertisers paying by check must also submit credit card information.
All rates are net.
CREDIT CARD #:
EXP. DATE:
Advertisement Materials
Please submit ad materials to magazineads@
hawthorncreative.com or via a free file transfer
service such ash MailBigFile.com or DropBox.
CARD HOLDER’S NAME:
BILLING ADDRESS:
ad agreement submission
Please mail or fax this form and payment to: Molly Patrick • Hawthorn Creative • 33 Jewell Court • Portsmouth, NH 03801
p 603.610.4328 • f 603.589.1174 • mpatrick@hawthorncreative.com
CONTRACT: This contract is subject to all provisions of the Hawthorn Creative rate card. The publisher
reserves the right to reject any advertising, which he/she feels is not in keeping with publication standards.
No portion of the publication may be reproduced in any form without written consent.
A. PUBLISHER LIABILITY: Publisher will use caution to protect printing materials, but will not be liable for loss
or damage. Film and materials will only be returned upon written request prior to press. Advertisers and
advertising agencies assume liability for all content of advertisements printed and for any subsequent claims
against the publisher, and further agree to indemnify publisher for any damages incurred resulting from such
claims. It is agreed that no other liability shall arise between the advertiser and the publisher by reason of
this advertising contract.
B. AD SUBMISSION: If advertiser does not approve advertisement within 14 days from submission of proof,
or prior to press (whichever comes first), Hawthorn Creative will print advertisement as is, and advertiser
releases Hawthorn Creative from any liability for omissions or errors. Any outstanding balance will be
automatically applied to the credit card on file. If advertiser fails to submit any artwork prior press, Hawthorn
reserves the right to design and print an advertisement to publisher specifications. Any associated design
fees will be charged to advertiser and applied to credit card on file.
C. COLOR ACCURACY AND CAMERA-READY AD CONTENT VERIFICATION: Hawthorn Creative
cannot guarantee exact color accuracy on press. To provide best color simulation, please provide a tear
sheet. Camera-ready ads will not receive a proof prior to press. To verify advertisement content, a print or
tear sheet must be provided. If a tear sheet is not submitted, Hawthorn Creative is not responsible for any
errors, omissions, or font conversions.
D. COPYRIGHT: Any advertisements designed by Hawthorn Creative are owned by Hawthorn Creative.
Copyright may be purchased for $100.
E. PAYMENT: All invoices are due and payable in two segments: One half of total advertising cost is due
as a deposit payment upon submission of this agreement; second half of cost is due upon approval of
advertisement or 30 days from contract date, whichever comes first. If payment is not received within 30
days, credit card will be processed. Installment plans may be prearranged with the first installment due upon
submission of contract and all other installments due every 30 days. If any advertisement is not camera ready,
Hawthorn Creative will design an ad for no charge, which includes two rounds of revisions and 3 proofs.
Additional proofs are billed at $25 per proof. If an advertiser requests to pull the advertisement prior to
press, deposit payments are due and nonrefundable. Hawthorn Creative will, however, refund all payments
if unable to complete the publication.
F. SERVICE FEES: A service charge of $25 will be applied for all returned checks. A service charge of $10
will be applied for all declined credit cards. Interest will be charged at a rate of 1.5% per month on past
due balances (annual percentage rate 18%). Should it be necessary to have an attorney or agency make
demand for payment, or if suit is instituted to collect on this contract, or any part thereof, the advertiser agrees
to pay these fees and all other costs incurred. Jurisdiction lies in the State of New Hampshire.
G. E-MAIL PREFERENCES: As a customer, you will receive communication about special offers, promos, and
wedding industry insights to help you grow your business. We will never distribute your information to third
parties, and you may unsubscribe at any time.
I HAVE READ THE ABOVE INFORMATION AND AGREE TO THE TERMS AND CONDITIONS SET FORTH BY HAWTHORN CREATIVE.
SIGNATURE ________________________________________________________ DATE _______________________________________________________
PRINT NAME _______________________________________________________ TITLE _______________________________________________________
33 Jewell Court / Portsmouth, NH 03801
P 603.610.0533 / F 603.610.0532 / H A W T H O R N C R E A T I V E . C O M
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