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ACA Test Review 05/14/2015 • Sketches • Specifications and scope Which two would a team deliver in the first stages of developing a Photoshop project? Specs (project size and requirements) Scope (how long the job will take and ways to know you have met the requirements) 3 • Resource allocation • Task owners Which two must be identified when developing a Photoshop Project plan? • Records of expenses and time • Accurate notes of requirements and discussions Which two tools are important for effective project management for a freelance artist? • Project Goals • Target Audience What are the two most important factors to be identified by the client when designing marketing materials? It allows a user to alter, transform, and warp without ruining the original information. What is a Smart Object? • focal point :: emphasis • consistent color palette :: unity/ harmony • curved or spiral lines :: movement • asymmetrical composition :: balance Graphic design principle with an example of the principle Design Principles are: unity variety emphasis rhythm and movement balance pattern proportion • Line • Shape (Unity and Emphasis are design principles) Which two are graphic design elements? Elements of Art: Line Shape and Form Value and Color Space Texture • Symmetry • Horizontal Which two are related to the design principle of balance? vector What is the most effective formats to use when designing a logo? CMYK at 300 dpi • RGB is for monitors/devices and therefore wrong color space • larger the print size - higher the dpi needed The client wants an 8 foot by 8 foot banner designed. Which unit of measurement should be used when choosing a document setting? File > Import > WIA Support What is only way to import images into Photoshop from a scanner? Rasterize Which term indicates the process of assigning pixels to a vector or path image? Bitmap, also known as a raster image, contains pixels. Vector – made with mathematical calculations. Can be enlarged without a loss of quality. To edit a vector graphic in Photoshop, it must be rasterized first and given pixels. • Website • Flash Banner Which type of media requires the use of pixels rather than inches? • Photoshop document :: PSD • Large format Photoshop document :: PSB • Image file that contains three dimensional information :: TGA • Image file used for web and print :: JPG • Image file used for simple images with large areas of solid color :: GIF Match the file types with their definition. File formats: • .psd – photoshops default file format. Keeps document editable. • .gif – best for web • .jpeg – for photos or web • .png – web, powerpoint, word fully editable and portable between certain software programs • .tiff – commercial printing and photos • .bmp – very large file. Powerpoint and word. • .pdf – photos and commercial printing. Ensures quality will not change when opened on different computers. Camera Raw – camera format that acts like a digital negative, in that it still can be processed and improved. Provides control and flexibility when working with images. 2.4 HIGHER • certain complete subset of colors :: color gamut (subset) • particular instance of a color model :: color space • produces a preview on screen that shows what the printed file will look like :: soft proof (previewing) • methods for converting colors from one color space to another :: rendering intent (conversion) Match the color management terms with their definitions Gamut – range of colors that can be displayed or printed View>Proof Setup > view the images simulated for output (print or web) with different options, like type of paper or color • Soft Proof (allows you to view on your computer monitor what your print will look like when it is on paper. A specific paper. That paper and ink combination has been defined by the profile that you or someone else has made for your printer / paper and ink combination.) • Color Gamut (established to make the differences in specific ranges of color clear and to join the colors that can be used in common between devices) • Color Space (a given set of names or numbers which are defined by the existence of a corresponding set of physical color swatches) • Rendering Intent (converting colors to the destination color space. EX: Converting colors from RGB to CMYK for printing purposes). Color Management Terms Apple RGB Dot Gain 20% ColorMatch RGB sRGB IEC61966-2.1 Adobe CMYK Gain 20% is not an available mode. Which four are options for a working space in the color settings dialog box? Viewing of images the way they are intended across multiple devices or screens What is the main purpose of working spaces when implementing a color management workflow? Color management - a way of ensuring that color data is reproduced in a predictable way use Smart Objects When reusing an image for a project, what is the most effective way to have multiple sizes and effects for the image without damaging the original or creating additional documents? • File size • Dimensions • Optimization What are three image criteria that must be checked before uploading to the web? When it is CREATED in fixed form When is a document copyrighted? File > File Info there is no metadata option Where can copyright information for a photoshop file be viewed, added, or edited Image Size What is a common way to change the resolution of an image? View > Custom change “Device to simulate” check Simulate Black Ink Create and save a custom proof preset named Proofs to simulate a US Sheetfed Coated v2 press specification, setting the display option to Simulate Black Ink • Dodge tool • Sponge tool • Burn tool Smudge tool and Clone Stamp tool are not local corrections tools Which two (all 3 listed above) tools allow local color corrections to be made to specific areas of an image? Refers to works where copyright is expired or abandoned :: public domain Works based on another copyrighted work, where only the changes are protected :: derivative works Use of copyrighted material for education, research, criticism, or news reporting :: fair use Match the copyright terms to its definition. Intellectual Property - creation that include copyrights, trademarks, patents, design rights, and trade secrets Derivative work - based from one or more existing works. Can be copyrighted but must contain a good amount of new material and covers only the new additions to the work. • The © symbol, word copyright, or abbreviation copr. • The year of the first publication. • The name of the copyright owner • Example: © 2013 Jane Doe • To copyright a publication, the above three things need to be visually perceptible and appear together in close proximity: • Copyright – provides protection to the authors of original works . Fair Use Laws: allows copyright work to be reproduced for news reporting, teaching, parody, and research. • The purpose and character of the use. Commercial or for non-profit education? • Nature of the copyrighted work. Fact or fiction? Published or Unpublished? • Amount and portion used in relation to the copyrighted work as a whole • The effect of the use upon the potential market for, or value of, the copyrighted work. . Design Process Outline – useful for understanding the size of the job and the job requirements: • What content will be included? • Layout of the content • Dimensions • Number of pages • File formats needed • Deadline for completion • Black and white or 2 – or 4-color printing • Paper stock . Project scope – how long the job will take and ways to knows you have met the requirements • Stages: - Planning - Scheduling - Building – design comp or sketch should be done at this time - Review and Evaluation - Implementing (Creating Final draft or Publishing) Two most common problems of the planning process: 1) communication with others about design plans 2) scope creep – changes in the requirements of the project as the project is being constructed. • Apply the Unsharp Mask filter after adjusting or retouching an image • Before making global adjustments, be sure that nothing is selected in the image • on the RGB levels histogram, drag the right (white) triangle left to the point where the lightest colors in the image begin Which three are considered standard procedures when globally adjusting color balance and tonal range using the Levels adjustment? Optical Zoom Which camera feature is crucial to taking an image of an eagle from 150 yards away? PNG-24 What is the most effective file format to use when saving a graphic with a feathered transparent background for the web? • Mode • Bit Depth • Resolution • Pixel aspect Ratio Which four are options when saving a new preset for creating a new document? Resolution – Pixels per inch. Higher the resolution, more pixels per inch. DPI Image >Image Size dialog >displays image data (Resample)- Downsampled – decreasing the number of pixels and removing image data Upsampling – increasing the number of pixels. Results in not-so-great image quality because of loss of detail. Interpolation – a method used to resample an image using current pixel color to create new color values. dialog box that allows you the best option for either enlargement or reduction (drop down menu). • File Size • Color Mode • Resolution Which three image criteria must be checked prior to printing? Script font Which type of font face is the most appropriate when designing a logo for a day spa? • Optical zoom uses the lens of the camera to bring the subject closer • Digital zoom enlarges a portion of the image, simulating optical zoom Which two statements are true about digital zoom and optical zoom on digital cameras? • to label or show hierarchy • to unify or tie a layout together Which two are uses of color as a graphic design element? • Filter > Convert for Smart filters • Layer > Smart Object > Convert to Smart Object • In the Layers panel, right click on the layer and choose “Convert to Smart Object” What are three ways to convert a selected layer to a Smart Object? text outside the title-safe area What could cause a problem with text in a video? text outside the title-safe area What could cause a problem with text in a video? CMYK Proper color mode for print? RGB – Best for web CMYK - Best for print, larger range of color Image > Mode > CMYK convert to Smart Object … using the Photoshop feature that allows you use filter nondestructively Magic Wand Tool … for a single click with a tolerance of 100, select the red band of the hat Layer Adjustments > Levels > Auto … of an overexposed photo by editing the image nondestructively using … correction tools. • Target audience • Project goals What are the most important factors to the CLIENT when designing marketing materials? Questions to consider: •Type of audience the product will be directed? • Product aimed at specific age group or gender? • Product geared toward anyone specific? • Goals of project? 1st step of design process IDENTIFY TARGET AUDIENCE • Internal audience in company • Age • Geographical location • Gender • Ethnicity Characteristics that influence design Demographic data used in the design process includes the Target Audience Monochromatic: Any 1 color + its tints, shades, & tones Complimentary: Opposites on color wheel Analogous: Any 3 or more colors touching on color wheel Primary: • RED • BLUE • YELLOW Secondary: Mix Primary + Primary • GREEN (BLUE + YELLOW) • ORANGE (RED + YELLOW) • VIOLET (BLUE + RED) Tint: Any color plus white. Lightens the color Shade: Any color plus black. Darkens the color Tone: Any color plus gray, white, & black Tertiary: Mix Primary + Secondary (primary color name first) • RED-VIOLET • RED-ORANGE • BLUE-GREEN • BLUE-VIOLET • YELLOW-GREEN • YELLOW-ORANGE Assigning Pixels to a vector path or image (rasterize = bitmap/pixels). Know how to display and use the rulers: View > rulers or ruler tool in toolbox. Placing an image: File> Place Fill layers : Layer >new fill layer. Fill Layer opacity on layers palette. Expanding Canvas: Image >Canvas Size. If you’re expanding the canvas by 4 pixels to the right, anchor opposite side (the left) and add number to pixels (4) to the right side. Saving files for WEB and DEVICES setting specific settings: File>Save for Web and Devices > Save as Jpeg > 20 for quality > 25% >click SAVE not DONE. To see what a print will look like before you print: for a Custom Proof set-up – View>proof setup>custom> use pull down menus> type name of proof if needed Save workspace, new workspace Window >workspace> new workspace >type name of workspace if needed Layer> Load Selection and Reveal Selection Masking brush – black hides and white reveals Style palette > style even it says style “texture” Character palette Transparent gradient>select black to transparent (not black to white) Print> landscape if needed>scale to fit When Resampling image >pull down menu (for enlargement or smaller) Automatically adjust black and white point levels only >adjustments>levels>click black point>auto button , click white point> auto button or just click the auto button? Replace color Filter>Sharpen>Unsharp mask (to sharpen edges)