Press release Tiësto teams with PixMob to redefine Club Life

Press release
February, 27 2014
Tiësto teams with PixMob to redefine Club Life
The technology that connected 80,000 People into the First Human Video Screen
at Super Bowl Halftime Show to be used by Tiësto as part of his residency at
Hakkasan Las Vegas
PixMob VIDEO, at the frontier of crowd activation, will be used for the first time outside of the
Super Bowl by Tiësto as part of his residency at Hakkasan Las Vegas beginning on Friday,
February 28 and then at the remainder of his shows there in 2014.
2,500 Tiësto fans will be wearing LED wristbands generating wireless video effects in sync with
his music. Pulsating with light as one organism, the crowd will become a canvas for Tiësto’s
visuals, creating an immersive experience seen only at the Superbowl.
PixMob’s technology uses infrared to send instructions wirelessly to pixels worn by audience
members, creating colourful light effects across a crowd. PixMob VIDEO, the newest adaptation,
allows show producers to create live video effects using the audience as a canvas. This
patented and groundbreaking technique allows for real-time transmission of colour information
onto any number of mobile pixels at hundreds of thousands of individual locations up to 300
meters away, without the need for geo-location. To see how it works click here:
http://www.youtube.com/watch?v=yq6VoxoX7X4
As easy to use for in-house lighting directors as it is for the engineers who developed the
system, PixMob VIDEO is controllable via computer. A video server sends a video feed to
transmitters, which then send instructions to pixels at over 100,000 locations over wireless
infrared in real time. The pixels then changes colour according to the information received,
allowing the lighting director to include the crowd in a creative vision.
‘The main idea behind PixMob VIDEO is to offload the geo-location onto the video transmitter to
keep the pixels simple and reactive’, says Vincent. ‘We’ve worked many years to create and
fine-tune a PixMob transmitter that in essence is very similar to a traditional digital video
projector. Our projector beams digital information over infrared onto people, instead of visible
colors onto a white canvas’.
“I was absolutely amazed by what Pixmob was able to do at the Superbowl and can’t wait to
team up with them for my own shows. Hakkasan is already one of the best clubs in the world, so
to bring the Pixmob experience to my fans will be something really special,” Tiësto says.
Imagined in Boston in 2006 when CEO David Parent spent a week crashing with Vincent Leclerc
at MIT, PixMob is the result of a desire to create interactive experiences with the ability to
change human perception. PixMob looks to connect crowds to create innovative events such as
the Arcade Fire balloon drop at Coachella 2011, the Cirque du Soleil Microsoft Kinect launch,
the Eurovision Song Contest and the Super Bowl Halftime Show.
ABOUT TIËSTO
Tiësto is a performer who has transcended musical genres to create a global “Tiësto” brand. His
achievements include: a Grammy nomination, numerous MTV awards, performing at the
opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a
wax statue at Madame Tussauds. With over 16 million friends on Facebook, 2 million followers
on Twitter, over 400 million views (and one million subscribers) on YouTube, his globally
syndicated Club Life radio show as well as his Club Life iTunes artist podcast (#1 music podcast
globally), Tiësto has truly become a universal phenomenon. Voted ‘The Greatest DJ Of All Time’
by Mixmag in 2011, the #1 DJ by Rolling Stone and recipient of DJ Mag’s first ever “Top
100 DJs Legend Award,” Tiësto has worked with superstars such as Kanye West, Bono,
Coldplay, Katy Perry, Yeah Yeah Yeahs, Goldfrapp and many more. Tiësto is currently focusing
much of his time in the studio on the production of his much anticipated studio album (to be
released in Spring 2014). The first single from the album, “Red Lights,” is a global smash and
one of the winter’s biggest club hits.
Download our media kit on pixmob.com/pressroom/
For more information, images, interview requests, and more, contact Danny Payne on
pr@pixmob.com or +1 514 621 8657