BOLTON JOURNAL 2015 - Newsquest Media Group

BOLTON JOURNAL 2015
The leading
free weekly
media
provider for
the local
community
in print and
online
theboltonnews.co.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
17 daily paid-for titles, more than 200 weekly newspapers,
magazines and trade publications, and a network of
award-winning websites
•
a weekly readership of more than 13 million
•
a weekly circulation of more than 10 million copies
•
Our newpaper website brands attract over 18.9million**
unique browsers monthly.
•
Newsquest are the largest* daily regional news
publisher online
•
approximately 5,000 employees
•
six newspaper printing sites
•
a network of more than 160 local newspaper and
portal websites
•
direct marketing and door-to-door delivery
Founded in 1985, the
Bolton Journal is part of
Newsquest’s portfoilio,
which has grown into a
dynamic multi-media
business publishing a
family of titles.
Newsquest North West
aims to offer readers
and advertisers alike
an unrivalled service
throughout the areas it
serves.
Our vision
•
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: *PUBLISHER’S STATEMENT 2015, **ABC JULY-DEC 2014
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Location
WELCOME to
Bolton...
BOLTON is a large town, perfectly situated for access to the beautiful countryside
of the West Pennine Moors, yet just 10 miles from the city of Manchester.
Part of the county of Greater Manchester, the borough
is made up of smaller towns, including Farnworth,
Horwich and Westhoughton.
Trafford centre shopping mall 20 minutes’ drive and
major towns like Bury, Preston, Blackburn, Warrington
and Blackpool are all within easy reach.
The town was at the heart of the industial revolution
at the end of the 18th century – and home to Samuel
Crompton, inventor of the Spinning Mule. It because
a vital mill town at the forefront of the world-leading
cotton industry.
Bolton is also a hotbed of famous names. Comedians
Peter Kay, Dave Spikey and Paddy McGuinness still
live in the borough and world famous actor Sir Ian
McKellen studied at Bolton School, one of the top
independent schools in the region. Radio 1 DJ Sara
Cox and TV presenter Vernon Kay also hail from the
town, along with Danny Jones, the lead singer of
pop group McFly and two members of the band The
Wanted.
Bolton has a Championship League football team,
Bolton Wanderers, based at the Macron Stadium at
Horwich, fantastic shopping at the Market Place in the
town centre and at Middlebook Retail Park in Horwich
and prime entertainment venues in the nationally
famous Octagon Theatre and the Albert Halls.
Thanks to excellent motorway links – the M61 , M60,
M62 and M65 – a host of towns are within minutes’
drive. Manchester Airport is just 30 minutes away, the
Sports stars include the late England footballer Alan
Ball, Wanderers and England soccer legend Nat
Lofthouse and young boxing sensation Amir Khan.
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 255,564* EVERY WEEK
IN PRINT AND ONLINE
Est. 1985 - Celebrating 30 years
KEY FACTS
Distribution
19,155*
Readership 24,494* Readers per copy 1.3*
Free Weekly
Thursday
Website Unique Browsers Unique Browsers Unique Browsers Page Impressions theboltonnews.co.uk
49,050** Daily
**
Weekly
231,070 **
Monthly
839,014 ** Monthly
5.14million+
PRINT & ONLINE READER DEMOGRAPHICS**
PRINT
ONLINE
Male Female 48% 52%
48%
52%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 12% 15% 16% 18% 15% 24% 14%
17%
17%
19%
15%
18%
ABC1 C2DE 52% 48% 54%
66%
SOURCE: *ABC JULY-DEC 2014 (CIRCULATION 19,155 -100% FREE), READERSHIP - JICREG DATA AS
AT APRIL 2015 , **ABC / OMNITURE JULY-DEC 2014 (WEEKLY/MONTHLY AVERAGE).
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Media
Location
Coverage
Bolton
Cumbria
Journal
& South Lakes
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Bolton Journal offers advertisers a perfect blend in terms of its reader and
socio demographics.
Postal Sector Coverage
BL1 5 Smithills
999
BL3 3 Bolton
651
BL1 6 Astley Bridge
505
BL3 4 Beaumont Close
646
BL1 7 Astley Bridge
739
BL5 2 Westhoughton
1090
BL1 8 Astley Bridge
482
BL5 3 Westhoughton
485
BL6 4 Lostock
530
833
BL2 3 Bradshaw
1380
BL2 4 Harwood
548
BL6 5 Blackrod
BL2 6 Breightmet
506
BL7 9 Bromley Cross
BL3 1 Little Lever
1277
Distributing more
free copies In the
of

1168
Bolton
than any local
media provider
SOURCE: ABC JULY-DEC 2014
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Pick-up
Location
locations
Bolton
Cumbria
Journal
& South Lakes
Recruiting? Then leave the job in our capable hands
We have some several supermarket pick-ups with a high weekly footfall to
increase visibility of our publication giving access to an even wider and more
diverse audience than ever before.
WM Morrisons
Sainsburys
Asda Tesco Extra
Mornington Road
Trinity Street Retail Park Manchester Road
Mansell Way
Bolton
Bolton
Burnden, Bolton
Bolton
BL1 4EU
BL3 6DH
BL3 2QS
BL6 6JS
1100 copies
1200 copies
1200 copies
1200 copies
Sainsburys
WM Morrisons
WM Morrisons
Tesco
Cricketers Way
Lea Gate
Blackhorse Street
Long Causeway
Westhoughton, Bolton
Harwood
Bolton
Farnworth
BL5 3ZS
BL2 4BQ
BL1 1PQ
BL4 9LS
850 copies
750 copies
500 copies
1200 copies
of
TOTAL NO. OF COPIES 8,000
SOURCE: *Publisher’s Statement Estimated 2015
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Page Positioning
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
PAGE POSITIONING
Place your advertisement in a desired position or section
within our newspapers to target your customers effectively.
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
In-Paper Key Platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
THE BOLTON NEWS
MONDAY
Business
Wanderer
A second business section focusing
on local firms and entrepreneurs.
A special round-up containing all
the action from the weekend’s
fixtures - runs throughout the
football season.
THURSDAY
24/7
A business section focuses on local
firms and entrepreneurs. A single
business page runs Tuesday to
Friday.
A regular weekly pull-out
entertainments guide, 24/7, with
what’s on and where to go in and
around Bolton, plus cinema reviews,
music and theatre shows and
celebrity interviews.
TUESDAY
Motors
Your Sport
Features a motors section featuring
the latest car deals and news.
Business
A grassroots sport pull-out, entitled
‘Your Sport’, with stories about a
wide variety of local amateur and
junior sports – football, cricket,
running, rounders, profiles on
unsung sporting stars and local
clubs.
Education
An ‘Education’ feature focusing on
local school achievements and
teachers, as well as the education
issues of the day.
FRIDAY
Property Guide
(Inc. Commercial Property)
Our weekly pull-out comprehensive
property guide, with all the latest
properties for sale, rent or let in the
local area - including a special
focus on commercial property.
Health
WEDNESDAY
‘Health’ page, featuring local and
national health stories and issues.
Looking Back
SATURDAY
A special nostalgia pull-out, entitled
‘Looking Back’, to tie in with The
Bolton News’ popular daily Looking
Back page features photographs
from the newspaper’s archives
from years gone by. Plus reader
memories. ‘Looking Back’ is
published Mon-Sat (a page per
day excluding Wednesday).
Weekend
An in-paper ‘Weekend’ local
lifestyle supplement featuring
leisure articles, such as gardening,
cookery, recipes, walks, gadgets,
interviews and weekend TV listing.
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Wraps
Big impact... Maximum Exposure
Recruiting? Then leave the job in our capable hands
WRAPS
When a business needs to make a big impact or has a wide range
of offers to promote at the same time, a wrap provides maximum
exposure and advertisers can share the cost or take all four pages.
Sitting on the outside of the newspaper, a wrap is the first thing
readers see when they pick up the Bolton Journal.
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Online Opportunities
theboltonnews.co.uk
Online Opportunities
•
Reach more than 839,000*
online unique browsers
a month with more
than 5.14million+* page
impressions.
•
31%** are aged 15-34 years
•
36%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 29% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Standard positions include:
• Leaderboard
• MPU
• Skyscraper
Unique content to the local
area is also published to
the site including events,
business listings etc; which
means the sites are an
excellent source for all things
local.
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
72% of our browsers live
within the loal footprint area,
which means they have a
deeper interest in the local
news and events that are
featured on the site.
•
•
•
•
•
Offers interactivity for
our readers with news,
forums, e-letters and “add
a comment” facilities now
offering broadcast video,
audio and text facility.
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
Our three key websites reach more people than the
local BBC website over a month in the survey area+.
theboltonnews.co.uk
burytimes.co.uk
lancashiretelegraph.co.uk
SOURCE: *ABC JULY-DEC 2014, **JICREG APRIL 2015.
OTHERS NEWSQUEST ONLINE SURVEY
Base: Adults 16+ in total survey area (1200)
Source: Newsquest audience research 2013
- Kantar Media
+
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
website
Location
theboltonnews.co.uk
Cumbria & South Lakes
Recruiting? Then leave the job in our capable hands
An insight into the characteristics and media behaviour of the online unique
browsers of our website.
• 72% of our web audience is local
and loyal.
•47% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•48%* Male, 52%* Female
•46% of respondents log onto our site, spending more than 10 mins per visit.
•31%* are aged 15-34
•36%* are aged 35-54
•33%* are aged 55+
•40% of our online browsers DO NOT read our newspaper, therefore providing our advertisers with an additional audience
•23% of our newspaper’s website audience to target.
come from affluent households earning •84% searching online for news and
more than £20k.
information with 42% of browsers •19% rent their property, 10% live with suggesting they now buy products online.
parents.
•60% of browsers access our site •Our online network has strong appeal to via smart phone or tablet devices.
young families: 29% of browsers come •Our newspaper’s website audience are from households with children under the
age of 15.
currently using, or plan to use in the future, the internet to:
•43% have a minimum of managerial 27% Look for a job
status at work.
21% Move home
14% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
21% Education
10% Industrial / Manufacturing
19% Government / Public Services / Health
5% Technology
17% Leisure / Retail
5% Banking / Finance
SOURCE: *JICREG APRIL 2015, OTHERS NEWSQUEST ONLINE SURVEY, SMARTPHONE/TABLET DEVICE STATISTIC - OMNITURE DEC 2014
The total marketing solution for Bolton
The Bolton News, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Online Audience
exchangeandmart.co.uk
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Leaflet targeting
Newsquest Media Group
Key Facts
•
Letterbox Marketing offers
a door-to-door shared
distribution service within our
free title network.
•
Prices start from as little as
£19.95 per thousand for
shared. Shared is within our
newspaper network;
•
Leaflets can also be inserted
within our paid for title
network, please ask your
representive for details.
•
Cost-effective marketing
solution providinglocal,
regional and national
coverage.
•
All distribution is carried out
to (ABC) requirements which
must comply with strict industry standards including
back-checks.
•
Clients can request Experian
marketing data to help
identify their target audience
including bespoke analysis
and drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be
added.
•
To help cut down on clients’
administration, everything
can be organised with your
local representative or from
our main office based in
Blackburn, including design
and printing of literature.
Directly targeting client’s
messages to specific postal
sectors is an extremely
cost-effective and precise
method of reaching your
desired target audience. As
part of Newsquest Media
Group, sales executives can
arrange tailored campaigns,
putting leaflets through as
many or as few letterboxes as
customers wish.
NB: Leaflets can be placed in our
letterbox copies but NOT in our
supermarket pick-up copies due to
health & safety issues.
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
Technical Information &
Copy Deadlines
Supplying Artwork
File guidelines
Advert size guide
Page Depth
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service with every
booking if preferred.
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
Bolton Journal
Published
Wednesday
Deadline
3.00pm Tuesday
All deadlines are subject to change around Bank Holidays
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200
CONTACT US
To advertise in the Bolton Journal call one of our
experienced team members
Advertising Manager
Head of Classified - North West
Mark Fry
Helen Turnbull
e: mark.fry@nqnw.co.uk
e: helen.turnbull@nqnw.co.uk
t: 01204 537200
t: 01925 426921
Display Advertising Sales
Representatives
Recruitment Advisor - North West
Nicole Miller
t: 01204 537208
t: 01925 426961
e: nicole.miller@nqnw.co.uk
Gillian Yates
Julie Roberts
e: julie.roberts@nqnw.co.uk
Head of Digital - North West
t: 01204 537286
David Johnson
Alistair Dickson
e: david.johnson@nqnw.co.uk
alistair.dickson@nqnw.co.uk
Digital Sales Executive
James Bickerstaffe
Tim Wright
james.bickerstaffe@nqnw.co.uk
e: tim.wright@nqnw.co.uk
e: gillian.yates@nqnw.co.uk
t: 01204 537218
t: 01204 537206
Lee Young
t: 01204 537266
lee.young@nqnw.co.uk
Education Advertising Sales Executive
Judith Winstanley
t: 01204 537204
e: judith.winstanley@nqnw.co.uk
Motors Advertising Sales Executive
Adele Booth
t: 01925 426920
m: 07880 095 253
Marketing Manager - North West
Bev Eastwood
t: 01254 298306
e: beastwood@nqnw.co.uk
Promotions Manager - North West
Zoe Donoghue
t: 01925 426918 m: 07930 174 977
e: zoe.donoghue@nqnw.co.uk
t: 01204 537215
Leaflet Sales Team - North West
Property Advertising Sales Executive
t: 01254 298021
01925 426969 m: 07816 341522
e: adele.booth@nqnw.co.uk
Tina Hoyle
e: leaflets@nqnw.co.uk
t: 01204 537212
e: tina.hoyle@nqnw.co.uk
The total marketing solution for Bolton
Bolton Journal, The Wellsprings Civic Centre, Bolton, BL1 1AR. Telephone (01204) 537200