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Piyush Goyal and John Abraham present Sumaira Abdulali with
the ‘Green Crusader of the Year’ Award
Piramal Foundation and Apar Ltd. (for Govardhan Eco Village) win the
‘Corporate Social Crusader of the Year’ awards
Mumbai, 27th March, 2015: The India Chapter of International Advertising Association‟s (IAA)
hosted the 5th edition of its Olive Crown Awards on Friday 27 th March that celebrated excellence
in communicating sustainability. The event was attended to by senior marketing, media and
advertising professionals from across the country.
„Green Crusader of the Year Award‟ went to Sumaira Abdulali for their relentless efforts towards
reduction of noise pollution and for her work which highlighted illegal sand mining and this was
presented by Hon‟ble Minister for Power, Coal and New & Renewable Energy Sri Piyush Goyal
along with the Guest of Honor, Actor John Abraham.
For sustained and committed work done in the area of sustainability two institutions were given
the Corporate Social Crusader Awards – Apar Limited for their work on Govardhan Eco Village
and Piramal Foundation for their depth and width of work across various activities were chosen.
A former advertising professional, John Abraham said, “Environmental sustenance is the key to
our future. Being an avid environmentalist I am proud to be a part of the IAA‟s Olive Crown
Awards and am delighted that we are honoring industry stalwarts and their teams for their
outstanding communication efforts promoting sustainability. ”
Shri Piyush Goyal, Chief Guest said, “The growth in renewable energy will be dramatic. We will
grow this by 5 times in as many years. The way to a green Earth is not to be paved by one
individual or one company, it needs the attention of all individuals. The Prime Minister of India
alone will not be able to bring a dramatic change but the populace of India can collectively
bring about this change. Organizations like the IAA and their endeavours like the Olive Crown
Awards help take the message of the good work done on sustainability to the masses. I am proud
to have been invited to this prestigious ceremony and help share the government‟s message
about green Earth with advertising aces.”
Srinivasan K Swamy, President of the IAA India Chapter said, “We were delighted to have had
Honourable Minister for Power, Coal and New & Renewable Energy Shri Piyush Goyal here. At IAA
it is our mission to celebrate and honour individuals and corporates alike that have helped share
the message of green Earth. Olive Crown has established the fact that what is good for mother
earth, is good for business too. Sustainable development and prosperity can go hand in hand and
are not as cross purposes. My congratulations to all the winners.”
Commenting on the occasion Neeraj Roy, Vice President, IAA and Chairman, Olive Crown Awards
Committee said, “We are proud that the message of global sustainability is being spread far and
wide with the help of mass media. With the International Advertising Association‟s Olive Crown
Awards we would like to celebrate this spirit and hope that we leave behind for our generation a
clean and green Earth.”
The event also saw IAA and Yes Foundation sign a partnership agreement where both parties
commit to jointly harness the power of media for social change. This was signed by Prerana
Langa, CEO of Yes Foundation, Rana Kapoor, Chief Mentor of Yes Foundation and Srinivasan
Swamy, President of IAA India Chapter and Vice President (Development), IAA Asia Pacific.
The following is the list of Awards won across various categories, which were given away by
industry veterans to the various winners:
Awards
Category No 3 (Press Corporate )
Agency
Advertiser
Silver Trophy
Rk Swamy BBDO
Hindustan Times
Stark Commumications Pvt
Ltd , Trivandrum
The Kerala Institute Tourism
and Travel Studies (KITTS)
Gold Trophy
MediaCom Communications
Audi India
Silver Trophy
Rawshark Films, Bangalore
Saahas.org
Gold Trophy
G.A.M.E ( Greening
Advertising Media
Entertainment)
Kyoorius
Silver Trophy
Ogilvy & Mather
Asian Paints
Silver Trophy
Grey Worldwide India
Nagar
Siver
Ogilvy & Mather
Ogilvy & mather
Advertising, Kolkata
Asian Paints
R K Swamy BBDO
Clean My Mumbai Movement
Visual Communications,
Mumbai
IPMA (indian Paper
Manufacturers Association)
RKS BBDO (Mumbai)
Stark Commumications Pvt
Ltd
Zuari Agro
Lipton
Lipton
Category No 5 (TVC Cinema Services )
Silver Trophy
Category No 7 (Digital )
Category No 8 (Events )
Category No 9 (Out Of Home )
Silver Trophy
Greenply
Category No 10 (Radio )
Silver Trophy
Category No 12 (Press Unreleased )
Gold Trophy
Silver Trophy
Silver Trophy
Category No 15 (Young Green Art
Director of the Year )
Gold Trophy
Suchitwa Keralam
Category No 20 (Corporate Social Crusader of the Year )
Gold Trophy
Apar Industries Ltd
Govardhan Eco Village
Gold Trophy
Piramal Enterprises Ltd
Piramal Enterprises
IAA Green Crusader Award 2015
Gold Trophy
Ms Sumaira Abdulali
About IAA
The International Advertising Association is the world’s only globally-focused integrated
advertising trade association with membership representing Advertising agencies and the Media.
The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well
as 56 Chapters with individual members and young professionals from 76 countries including the
top 10 economies in the world. lAA is over 75 years’ old and is Headquartered in New York.
Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing,
advertising and media professionals as it members. IAA in India is seen as the most active
chapter by IAA Global. India was the recipient of the Best Chapter Award the last two occasions
this was given out, in 2010 and 2014. IAA India is well recognized for some of its marque events
like the IAA Olive Crown Awards, IAA Leadership Awards, IAA Debates, IAA Conversations, IAAKyoorious DigiYatra, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars,
Workshops, Conclaves etc. IAA India was privileged to host Mr Narendra Modi at IAA Platinum
Jubilee Global Marketing Summit as the Chief Guest when he was the Prime Ministerial
Candidate in September 2013 when he unveiled his vision of Brand India.
IAA India has entered its Silver Jubilee year and you can expect this chapter to scale new heights
this year.
For more information please visit www.iaaindiachapter.org or email iaaindiachapter@gmail.com