Surviving the new retail reality

Surviving the new retail reality
What to learn from omnichannel champions?
new
edition!
2015
Table of contents
Retail realities
No choice = no future
Curated commerce
Single view of customer
Sharing is the new buying
No-line communication
Internationalisation
Single view of service
Innovation is a learning curve
Who will survive the New Retail Reality?
Retail is still in the middle of revolutionary times. There’s one thing the experts all agree on: what is happening right
now is that the outlines for the future of retail are being drawn up, which will separate the best from the rest.
But what is it that determines who comes out on top and
who loses out in the New Retail Reality? Is it the brand with
a fantastic omni-channel integration? Is it the retailer with
the smartest e-commerce app? The store with the best
looking beacon application? The concept with the fastest
drone delivery service? Or possibly the formula that creates
the perfect fitting-room experience?
No, the new retail reality is not simply a rat race for the
latest technology, it’s about realising and improving on the
ultimate customer experience, regardless of the channel.
Or as Simon Forster, Executive Director of multichannel,
marketing and supply chain at Selfridges puts it:
“Mobile and digital are not gimmicks, but about solving
problems and adding value to the customer; otherwise
it’s just not worth the investment. (...) We should be using
technology to understand who our customers are and using
the customer data we have to enhance people’s shopping
experience.”*
This book is therefore not just a list of all the latest retail
technologies, impressive hypes or trendy retail concepts.
It’s a genuine attempt to sketch a much wider framework
which will inform retailers what they can and should do to
make their business sustainable, and to keep it relevant
and profitable in order to survive.
We’ll be doing this by unveiling a comprehensive snapshot
of the retail reality in its current form, and then by delving
deeper into a number of megatrends - including retailers
who understand how to take full advantage of them - that
we expect will determine who wins and who loses in the
years to come.
Are you ready to change? Then please enjoy an
inspirational customer journey through this book.
* Source: PWC Global Total Retail Survey 2015
About Kega
Kega is taking retail further. Kega operates on the interface between marketing and IT. Kega offers integrated
solutions with which clients can make the most of their potential.
As an inspiring sparring partner, Kega has the capacity to
combine strategic thinking with organisation and. Kega
targets (inter)national retailers and A-brand manufacturers.
Our passion lies in taking retail further, based on our brand
values: innovative, strategically smart and enterprising.
We build & design technical solutions for lost sales, web
sales, loyalty solutions, staff communication but also
design and produce content related to 360 degree retailing.
We combine best of both worlds in delivering a promise to
taking retail further.
Kega has over 65 retailers and brands as a client and we
were on the early stages of lost sales solutions, ship from
store and check & reserve. Also integrated communication
in delivering 360 degree content holds no secret for us.
Order this book
Are you interested in this book?
Send an email to: marketing@kega.nl
Price
Retailers/Brands
Non-retailers
Students
ISBN
978-90-820217-3-8
Let’s stay in touch!
Kega
Madame Curiestraat 24
2171 TW Sassenheim
t 31 (0)252 75 02 75
info@kega.nl
twitter.com/kegaretail
linkd.in/company/kega
for free
€ 99.€ 25.-