Social Media - Arthur Lok Jack Graduate School of Business

Social Media
For Winning Political Campaigns
OVERVIEW:
The training workshop focuses on getting the best results in the strategic management
of cyber social environments that, in reality, are part of the day to day society of our
countries by providing spaces for review and citizen participation.
The content of the workshop is aimed at understanding how social groups are
structured and their direct influence on democratic states through the use of digital
tools. For this, the concept of Social Policy and Cyber politics will be shared to show
how citizens use social networks to communicate with authority, social metrics,
modelled predictions, political actors, cyber media, trans media storytelling and the
social war room.
1
In this way, programme participants will be provided with a range of practical
methodologies that will enable them to operationalise strategies for a political
campaign; developing a highly cohesive structure that is of value to the electorate.
TARGET GROUP:
This training programme is directed primarily to the regional political areas of influence,
distinguishing three profiles more specifically:
A profile associated with the government, where all individuals are representatives and
stakeholders of the institutions or government agencies, civil society, NGOs and
foundations, requires training in strategic issues of communication in cyber social
media, as their function of planning and decision-making requires additional and
updated knowledge of reality to build relational bridges with their constituents.
A profile within movements and / or political parties, which are those advisors, political
or campaign managers and their consequent team who see the need to improve their
communication and strategic work and take it to another level of development and
applicability where new strategic models are part of the objectives and course of their
results.
An
executive-operational
profile
in
media
companies
and
advertising
both
conventional and digital, such as advertising agencies and public relations, strategic
communication studies, audio-visual design and digital marketing, community, social
media managers, content curators, journalists and digital communicators, digital
freelancers, bloggers and twitterers who want to develop models of social influence
and have responsibility in building communication content addressed to society in
general.
2
PROGRAMME OUTLINE:
The topics to be covered in the training programme are divided into four academic
modules of four hours each, with the following content:
Module 1
Name of Module: INTRODUCTION TO SOCIAL POLITICS
Facilitator: ALBERTINA NAVAS, PHD (c)
Main Themes of this Module:
Sub-themes to develop:
1.1 What is Social politics?
1.1.1 Definition
1.2
Why
use
Social
Networks
in 1.2.1 Types
Politics?
1.2.2 Contextual figures
1.3.1 Milestones in the use of Social
1.3 In what ways do citizens interact in
Social Networks with Politicians?
Media in Politics
1.3.2
Obama
and
the
3
Giants
(Facebook, Twitter and YouTube)
1.3.3 The Arab Spring
Module 2
Name of Module: THE NEW COMMUNICATION POLICY IN TODAY’S
CYBER SOCIETY
Facilitator: CARLOS GALEAS DE LA VEGA, PhD
Main Themes of this Module:
Sub-themes to develop:
2.1.1 The new communication model
2.1 How do companies communicate
today?
2.1.2
Characteristics
of
new
communication
2.1.3
Paradigms
of
modern
communication
3
2.2.1 Virtual Citizenship. ¿Does it really
exist?
2.2 Social Politcs : How to participate
in virtual democracy
2.2.2 Political Marketing 3.0
2.2.3 Political Communication 3.0
2.2.4
Case
analysis
on
political
communication 3.0 Latin America and
Spain
2.2.5 Useful references on the subject
Module 3
Name of Module: CYBER POLITICS AND LATIN AMERICA
Facilitator: ALBERTINA NAVAS, PhD (c)
Main Themes of this Module:
Sub-themes to develop:
3.1.1 Twiplomacy, a ranking of political
leaders in the world
3.1 Cyber politics and Latin America
Module 4
3.1.2 Case Analysis of Latin American
presidents
Name of Module: STRATEGIES FOR THE NEW POLITICAL WINNER
Facilitator: CARLOS GALEAS DE LA VEGA, PhD
Main Themes of this Module:
Sub-themes to develop:
4.1.1 The strategic model of acquisition,
conversion and retention
4.1 The winning political strategy in the
XXI century
4.1.2 Fragmented communication
4.1.3 Disruptive Innovation and creativity
4
4.1.4 Which persons search the Internet
on politics? The Viral stage
4.2.1 How do you really tell a story?
4.2.2 Of storytelling, story doing and the
trans media narrative storyscaping
4.2 The great narrative tool in politics
3.0
4.2.3 How to develop relevant political
content for cyber social audiences
4.2.4 Virtual participation to call for
political action, social engagement
4.3 Practical recommendations to take
into account
4.3.1 Analyse, Objectives, Investigate,
Measure and Evaluate
4.3.2 How to put together a Social Task
Force
LEARNING OBJECTIVES
5
FACILITATORS:
Carlos
Galeas:
Ph.D.
in
Strategic
Communication,
Magister
and
Diploma
in
Communication and Strategic Marketing, Branding and Corporate Identity, Engineer of
Visual and Advertising communication. Consultant in technological areas of innovation
and entrepreneurship, certified corporate coach. Expert in Communication 360, Digital,
Advertising and Visual, Corporate Image, Branding, Marketing 3.0, Relational, Social
and Neo- Media. With over twenty years of international experience, and as a
presidential, government and institutional advisor in some countries in the region, as well
as an advisor to candidates and political integrated communication projects, he is a
member of the American Association of Political Consultants -AAPC-, Asociación
Latinoamericana de Consultores Political -ALACOP-, collaborator of the Institute of
Political Communication -ICP- Iberoamericana and the Latin American Network
Strategists. He is a member of the Latin American Research Network Advertising and
regional associations of Direct and Interactive Marketing. He was an analyst and
consultant in open government and evaluation projects of e-government to the
institutions of the Government of Colombia and Costa Rica. Presently, he is a corporate
and institutional strategic consultant, coach, speaker, teacher, university researcher,
and has participated in vocational training for the CNE, Democratic Agora, AMUME,
ICP-ICADEP among others. He is the author of publications and articles on topics like
transmedia communication, ICT and new strategic trends.
6
Albertina Navas: PhD candidate in Digital Communication, MBA and Master in Digital
Journalism.
With 15 years of experience, she has been dedicated to investigative
journalism and international coverage of business and technology issues in Latin
America, Caribbean, USA, Asia and Europe. She was General Editor of the Journal of
Business Leaders, Group Trade Quito, and launched the portal www.revistalideres.ec.
She has many years of experience in consulting in entrepreneurship, university teaching
and executive training in more than a dozen educational institutions and public and
private companies in Ecuador, China and Trinidad and Tobago. Her name is on the
ranking of the most influential people of the Internet in Ecuador, according to the
International Consultant Llorente & Cuenca. She is also a member of the expert panel
of E-Government Plan of Ecuador and delivers lectures and workshops on request
related
to
marketing
and
digital
communication.
Read
more
on:
www.albertinanavas.com.
7
DETAILS:
Date:
June 3rd & 5th, 2015
Time:
8:30 a.m. – 4:30 p.m.
Cost:
$4,000.00 per participant, inclusive of all training materials,
lunch, refreshments and certificate
Venue:
Arthur Lok Jack Graduate School of Business,
Mt Hope Campus,
Coordinators:
Brent Cassim
ext. 330
Kavita Seeraj-Nagassar
ext. 132
Tel: 645-6700
Email:
Fax: 662-1411
openenrolment@lokjackgsb.edu.tt
Website: www.lokjackgsb.edu.tt
Certification:
Certificates will only be issued to participants who have attained a minimum attendance rate of
75% for the duration of the course.
Course Cancellation/Reschedule Policy
Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels
the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to
a full refund of the course fee, or your course fee can be credited toward a future training,
based upon availability (Providing payments have been made before original advertised date).
ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due
to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the
next available time. Participants will be informed via phone and/or e-mails.
8