28th March 2015

National Conference on
Patron
Conference Chief Patron
Conference Chair & Patron
Conference Director
Organizing Committee
Conference Secretary
Conference Convener
Conference Coordinator
Conference Coordinator
Prof. J. Karthikeyan, Group Vice- Chairman & CEO, Sree Sastha Group of
Institutions (SSGI), Chennai
Prof. Dr. R. Ganesan, Chairman, National Foundation for Entrepreneurship
Development (NFED), Coimbatore
Prof. Dr. B. Balaji, Director, Departments of Business Administration & Computer
Applications (DBA & CA), Sree Sastha Institute of Engineering & Technology (SSIET)
Prof.
Prof.
Prof.
Prof.
V. Vimalnath, Faculty Member, DBA & CA, SSIET, Chennai
S. Lakshmipriya, Dean (Media & Publicity), NFED, Coimbatore
Dr. N. Bhuvana Devi, Faculty Member, DBA & CA, SSIET, Chennai
S. Subraja, Faculty Member, DBA & CA, SSIET, Chennai
Welcome Address
TRANSFORMATIONAL EXCELLENCE IN
ENTREPRENEURSHIP & MANAGEMENT
(TEEM)
Organized by
DEPARTMENT OF BUSINESS ADMINISTRATION & COMPUTER APPLICATIONS [DBA & CA]
SREE SASTHA INSTITUTE OF ENGINEERING & TECHNOLOGY [SSIET], CHENNAI
In Association With
Prof. Dr. B. Balaji, Director, DBA & CA, SSIET, Chennai
NATIONAL FOUNDATION FOR ENTREPRENEURSHIP DEVELOPMENT [NFED]
Inaugural Address
Prof. Dr. R. Ganesan, Chairman, NFED, Coimbatore
COIMBATORE
On
28th March 2015
Key Note Address
Prof. Dr. M. Thiyagarajan, Dean (Research), Nehru Institute of Engineering & technology, Coimbatore, Tamil Nadu
Ms. Alka Pinto, Associate Vice-President (HR), SLK Software Services Pvt. Ltd., Bangalore, Karnataka
Conference Jury
Dr. S. Karthikeyan, Manager, Business Strategy & Planning, Idea Cellular Limited, Chennai, Tamil Nadu
Conference Session Chairs & Reviewers
Conference Preamble
Management & Entrepreneurship
are inevitable and indispensable
especially in the new millennium.
Competence Development & Transformation
Ms. Alka Pinto, Associate Vice-President (HR), SLK Software Services Pvt. Ltd., Bangalore, Karnataka
Mr. Bobby. A. Mathew, Director, Enhance Academy (India) Pvt. Ltd., Coimbatore, Tamil Nadu
Women Emancipation & Entrepreneurial Dispositions
Prof. T. Lavanya Kumari, Principal, Emerald’s Advanced Institute of Management Studies, Tirupati, Andhra
Pradesh
Dr. J. Vasanthakumari, Director, Institute for Career Development, Chennai, Tamil Nadu
Academia and Corporate domains
have felt the sheer necessity of
inculcating
entrepreneurship
development and training as a core
area
to
invigorate
human
resources to become competitive
and sustainable.
Business Development & Strategic Execution
Prof. Dr. M. M. Sulphey, Professor & Dean, TKM Institute of Management, Kollam, Kerala
Prof. Dr. R. Jayam, Professor & Deputy Head, Faculty of Management Studies, Dr. MGR Educational & Research
Institute, Chennai
Moreover, entrepreneurship is one
such discipline, which congregates
all the disciplines such as
Sciences, Engineering, Arts and
Management in its fold.
Marketing & Operational Experimentation
Prof. R. Rajan, Chief Technology Officer, Cura Healthcare Pvt. Ltd., Chennai, Tamil Nadu
Prof. Mohan Narayanan, CEO & Director, Kubos Biz Pvt. Ltd., Chennai, Tamil Nadu
Technology Innovation & Analytics
Prof. Dr. M. Umadevi, Professor, Department of Electronics & Communication Engineering, Priyadarshini
Engineering College, Vaniyambadi, Tamil Nadu
Prof. Dr. S. Ravichandran, Chief Scientist & CEO, Knowledge Partners Technologies Pvt. Ltd., Chennai
Behavioural Economics & Financial Markets
Prof. Dr. L. Rathakrishnan, Professor & Head, Department of Rural Industries Management, Gandhigram Rural
University, Dindigul, Tamil Nadu
Asso. Prof. Dr. S. Poornima, Associate Professor, Department of Business Administration, PSGR Krishnammal
College for Women, Coimbatore, Tamil Nadu
All correspondence including submission of papers should be addressed to:
Prof. Dr. R .GANESAN
Chairman (NFED) & Conference Chair (TEEM)
National Foundation for Entrepreneurship Development [NFED]
#12 / 26, Vijayalakshmi Layout, 1st Street, Ganesh Nagar, Ganapathy, Coimbatore – 641 006. Tamil Nadu
Email: teemconf@gmail.com
Phone: +91-9500046890 / 044-26811065 / +91-7708647015
Websites: www.sreesasthamba.in / www.ijambu.in / www.nfedindia.org
It has gained utmost prominence
and has significant presence in
inter-disciplinary areas.
However, constant innovations
and interventions in different
disciplines have propelled the need
for entrepreneurship to rejuvenate
and reinvent itself in various
avatars and concomitant practices.
The
National
Conference
on
Transformational Excellence in
Entrepreneurship & Management
(TEEM) stems from such needs.
It shall foster the promulgation of
a wide spectrum of research and
best practices for facilitating socioeconomic sustenance.
About SSIET
Sree Sastha Institute of Engineering and Technology (SSIET), established
in 1999 and located on the Chennai-Bangalore Highway at
Chembarambakkam, Chennai, fosters quality education and holistic
development of students from diverse backgrounds. SSIET has a vision of
"developing a technological institution of excellence having multidisciplinary, multi-facility campus in this part of the globe, providing the
right ambience & environment to create engineers and technocrats who
serve the needs & demands of society". Department of Business
Administration & Computer Applications (DBA & CA) has an enviable
ambience with emphasis on value-addition, intellectual stimulation,
hands-on corporate experience and entrepreneurial and leadership
dispositions besides academic brilliance.
About NFED
National Foundation for Entrepreneurship Development (NFED) is a nongovernmental organization established in 2003 as a virtual organization in
Chennai and registered as a Trust in 2013 at Coimbatore in pursuance to
create
socio-economic
sustenance
through
entrepreneurship
development. NFED believes that Entrepreneurship Development &
Enterprising Skills are the sheer necessity for a developing nation like
India. It intends to serve under a global perspective to bring in prosperity
by and large to foster entrepreneurial progression amongst all
communities in general and women in particular. NFED believes that
entrepreneurship development is possible with a medium of Enterprising
Awareness Creation (EAC) and Entrepreneurship Opportunity Guidance
(EOG), which endeavour to identify and shape the individual as a
potentially viable source through inculcation of adequate prerequisites to
become enterprising. It focuses on Awareness, Training and Research in
the functional areas of Entrepreneurship Development.
Conference Niche
The conference will focus on transformational excellence in
entrepreneurship and management comprising six eye-opening tracks
that will foster delegates and open the doors for further information
dissemination, research and wisdom.
Registration
Charges
Entrepreneurs /
Incubators
Rs. 2200/Consultants/
Practitioners Rs. 2000/Govt. / Corporate
Representatives
Rs.1800/Academicians /
Part-Time
Research
Scholars
(Including
Faculties) /
Researchers Rs.1600/Students /
Full Time
Research
Scholars
(PhD / M. Phil) Rs. 750/Early Bird Registration @
20% Discount
Registration fee covers only
conference fee and
conference kit (including
abstract in CD-ROM).
Boarding and lodging
requisitions to be made in
advance and Hotel charges
to be paid extra as
applicable.
Payment
Payments should be made
through NEFT Transfer /
Remittance to Indian
Overseas Bank (IOB)
Ac/No: 170901000009779
IFS Code: IOBA0001709 /
Demand Draft in Favour of
National Foundation for
Entrepreneurship
Development payable at
Coimbatore.
Awards
Best papers are awarded in
each session. The award
will carry a certificate of
merit & memento
Conference Venue
SSIET Campus, Chennai
Publication
Target Groups
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Entrepreneurs & Incubators
Consultants & Practitioners
Govt. / Corporate Representatives
Academicians & Part-Time Scholars
Students & Full-Time Scholars
Call for Papers
We invite original research articles (empirical / conceptual), case
studies (realistic) in accordance with the Tracks indicated in core
and other inter-disciplinary areas of interest(s).
Submission of Abstract
In the first instance, everyone who wishes to submit their work to
the conference, are required to submit an abstract to the
conference email describing the proposed research paper
(empirical, conceptual or case studies).
Guidelines for submission of Full Paper
All participants intending to present papers will get intimation
through email informing them about the abstract acceptance and
shall be requested for full submission of proposed research paper
and case studies. Main submission guidelines are:
Papers must not exceed 6000 words (2000 words for working
papers) typed in single line spacing, including abstract, figures,
references and appendices (including author(s) affiliation(s) and
should be not more than 25 pages in length. It should be neatly
typed in Times New Roman font size 10 pt. All the captions and
sub-captions must be in font size 14 & 12.
Abstract in italics, font size10pt, not exceeding 300 words with
maximum three keywords.
References should follow the APA Referencing Style, which
means that primary references in the text should be in the
format (Balaji, 2014) and should then be listed at the end of
the paper as per the following examples:
Ganesan, R. (2013). Psychosocial and psycho-entrepreneurial
Predictors – An Exploratory study on Indian Entrepreneurs,
Women Studies – An Interdisciplinary Journal 42:2, pp.163192.
Balaji, B. & Deblina Saha (2012). Social Cognitive
Neuroscience, Marketing Persuasion and Customer Relations,
Social and Behavioural Sciences (Elseiver), 65: pp.1033-1039.
Author (s) shall send their papers in the prescribed format in
.doc (MS-Word) format through email to the conference chair.
Detailed information on Submission guidelines is available at
www.bonfring.org
Acknowledgement for Abstract submission will be sent from the
Conference secretariat. Result of abstract review will be
communicated within 10 working days.
CONFERENCE THEMES & SUB THEMES
Track 1: Competence Development & Transformation
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Global Leadership & Cross Cultural Management
Management of Millennials, Workforce and Generational diversity
HR Offshoring and Repatriation
Bringing back Women to Work
Online Collaborative Learning and Virtual HRM
Behavioral Interventions & Dispositions
Emotional, Social & Cognitive Intelligence
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Edupreneurship – Training, Research & Development
Entrepreneurship Policy, Models and Leadership
Entrepreneurship Education Perspectives
Rural / Social / Women Entrepreneurship
Gender Sensitivity, Women Empowerment
SHGs & Role of Micro Enterprise Development
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Blue Ocean Strategies and other Contemporary Perspectives
Fortune at the Bottom of the Pyramid
World-class Management and Service Competitiveness
Environmental Sensitivity and Sustainable Development
Strategic Innovation and Creative Competitive Advantage
Corporate and e-governance
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Digital & Social Media Marketing
Services Marketing and Management
Marketing Ethics and Consumer Behaviour
Retail Marketing and Non-store Retailing
Neuromarketing and other recent trends
Channel Development and Promotion Strategies
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E- Business (ERP, CRM, E-Learning, BPR)
Intellectual Property & Knowledge Management
Innovations in Medipreneurship & Health Care Industries
Technology Entrepreneurship
Technologies in the new Millennium (Nano, Bio, ICT)
Big Data Analytics, Mining and Warehousing
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Behavioural Finance & Impacts
Costing, Financial Perspectives & Derivatives
Crowd Funding
Corporate Finance and Growth
Emerging Paradigms in Indian Economy
Economic Variables, Policy Issues & Business Environment
Green Finance
IFRS/International Accounting Standards
Track 2: Women Emancipation & Entrepreneurial Dispositions
Track 3: Business Development & Strategic Execution
Track 4: Marketing & Operational Experimentation
Track 5: Technology Innovation & Analytics
Track 6: Behavioural Economics & Financial Markets
Abstracts of all
accepted papers will
be published in CDRom as a part of
conference
proceedings, which
shall be issued to all
participants. Few
selected papers will be
considered for
publication in ISSN
Journal & refereed
editorial volume (s)
with ISBN & Indexed
(Google Scholar,
CrossRef, DOCSTOC,
Index Copernicus,
CiteUlike, CiteSeerx,
Research Bible,
Scribd &
Bonfring Digital
Library) by Bonfring
Publishers,
Coimbatore, Tamil
Nadu
Important Dates
Abstract & Full Paper
Submission
18th February 2015
Early Bird Regn.
10th February 2015
Full Paper Acceptance
25th February 2015
Full Paper
Registration Deadline
28th February 2015
Conference Date
28th March 2015
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 Plagiarism shall not
be entertained.
Please proofread
thoroughly before
submission.