Festival and Events Program

2015/16
Photo: Stan Rogers Folk Festival
Festivals & Events Program
Guidelines and Application
Guidelines
2015/16 Festivals & Events Program
Objective
Provides financial assistance, to a maximum
of $3,000, to Nova Scotia festivals and events
which help attract visitors to the province and
encourage them to stay longer and spend
more in the region.
Eligibility
Applicants:
• Municipalities and registered not-for-profit
organizations that conduct tourism-related
activities and programs that benefit the
province or region. Must be in good
standing with the Provincial Registry of
Joint Stock Companies.
• Promotional materials (trinkets, t-shirts,
banners, flags, floats, etc.)
Project Expenditures and
Application Deadline
Project expenditures must take place between
April 1, 2015 and March 31, 2016.
Project application deadline is March 31, 2015.
Program Conditions
• Applications submitted by previously funded
festival and event organizations that failed
to submit a final report are ineligible and will
not be considered.
Successful applicants will work with their
Regional Tourism Industry Association (RTIA)
and NSTA to promote their festival or event via
existing and appropriate channels.
• Festival and event organizations within
the Halifax Regional Municipality are not
eligible for funding under this program. Organizations can apply directly to HRM’s
2015/2016 Event Grants at www.halifax.ca/
events/grants.
Projects supported must include the Nova Scotia
visual identity and novascotia.com logo to credit
NSTA support.
Projects:
• Marketing and promotion of a tourism
festival or event.
• Other activities will be considered if they
have the potential to attract visitors to
come to the event and spend more time in
the community.
• Priority will be given to marketing projects
that target potential visitors from outside
the community and encourage them to stay
longer and spend more.
• Priority will be given to applications with
digital marketing initiatives.
Ineligible Project Costs:
• Operating and capital costs including:
staff, office equipment, supplies and basic
office expenditures
• Website maintenance and hosting costs
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• Membership fees, charitable fundraising
events, conventions, conferences, meetings,
workshops, seminars, clinics, award
ceremonies, VIP visits, etc.
A final report with project evaluation and proof
of payments must be submitted to your RTIA/
NSTA within 90 days of the event or festival.
Guidelines 2015/16 Festivals & Events Program
Application Process
Contact Information
Your funding application submission depends
on your event’s geographic location.
Use the list on this page to determine where
your application should be sent. Please contact
NSTA if you are unsure.
Southwest Nova Scotia
Nova Scotia Tourism Agency
Sarah Hennebury
FESTIVALS@novascotia.ca
902-798-6953
8 Water Street, PO Box 667
Windsor, NS B0N 2T0
1. Ensure the festival or event meets the
event listing criteria found at:
partners.novascotia.com/content/support
and your event is published on
novascotia.com/events.
2. Complete the Festivals & Events Program
Application Form.
3. Submit application and financial
information to your RTIA or NSTA
prior to program deadline.
4. The RTIA will review applications
and make recommendations for project
funding to the NSTA.
5. The NSTA will evaluate recommendations
and confirm funding directly to the RTIAs
or direct to the applicant for Southwest
Nova Scotia. The review and evaluation
process will take approximately 6–8 weeks.
Central Nova Tourist Association
Devin Trefry
devin@centralnovascotia.com
902-893-8782
18 Willow Lofts, Suite 104
Truro, NS B2N 4Z4
Destination Cape Breton Association
Ross Hunter
ross@dcba.ca
902-563-4636
PO Box 1448
Sydney, NS B1P 6R7
Destination Eastern and
Northumberland Shores Association
Cindy MacKinnon
cindy@visitdeans.ca
902-752-6383
980 East River Rd.
New Glasgow, NS B2H 3S8
Web
novascotiatourismagency.ca/
tourism-marketing-programs
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Application Form
2015/16 Festivals & Events Program
The application deadline is March 31, 2015. Ensure all requested information is provided.
If you require additional space for responses, please include as an attachment.
1. Festival Information
Festival/Event Name:
Date(s):
Location (include county):
How many years has this event operated?
Event Website:
Link to published event listing on novascotia.com/events:
(please note this is a mandatory requirement for the application to be considered for funding).
Social Media Links:
Name of Applicant Organization and Joint Stock Registry Number:
Mailing Address:
Contact Person:
Tel (home):
Email:
4
Tel (business):
Application 2015/16 Festivals & Events Program
2. Festival/Event Details
What is the event? Describe the experiences visitors can have at the event.
What is the estimated attendance?
Who will this event attract? Please be specific. For example: parents with children, families, roots/country/folk/
Celtic music enthusiasts, kayakers, foodies etc.
How will the success of the event be measured? For example: ticket sales, attendance, audience survey,
volunteer engagement, etc.
How will your festival or event be promoted? Please list the tactics and geographic target markets.
Tactic
Geographic Target Market
How does this event encourage visitors to extend their stay in your community?
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Application 2015/16 Festivals & Events Program
3. Your Request
How much money are you requesting from the Festivals & Events
Program (Maximum $3000)?
$
How will the funds be used? Please explain how this initiative will enhance your event
experience and promotion.
4. Festival Budget
Please indicate that you have attached your event budget including a detailed breakdown of
your marketing costs.
Enclosed
n
5. Authorizations
n I hereby certify that the information provided in this application is true, correct, and complete
in every respect.
The personal information provided on this form and any attachments will be used only for the
purposes of administering the Festivals & Events Program. It is collected under the authority
of Section 26(a) of the Freedom of Information and Protection of Privacy Act and is protected
by the privacy provisions of the act. This information may be shared between the Nova Scotia
Tourism Agency and your Regional Tourism Industry Association (RTIA) per the annual RTIA
partnership agreement.
Successful applicants are to be advised that their organization name, project or event name
(as noted on the application form), and approved funding amount may be disclosed in
accordance with the departmental Routine Access Policy.
Signature of Authorized Official:
Date:
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Final Report
2015/16 Festivals & Events Program
1. Contact Information
Name of Applicant Organization:
Event:
Contact Person:
Mailing Address:
Tel:
Fax:
Email:
Organization’s Web Address:
2. Results
Briefly describe the outcomes from the funded project.
How did you advertise your event and where did you geographically target?
Tactic
How did you measure the success of your promotions?
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What was the attendance?
Geographic Target Market
Final Report 2015/16 Festivals & Events Program
3. Supporting Financial Documentation
Please provide:
Copies of paid invoices for the funded initiatives and proof of payments
n
Please keep original invoices and proof of payments for projects funded by the Festivals & Events
Program for a minimum of three years.
If additional space is required, please attach further details.
4. Authorizations
n I hereby certify that the above information is correct to the best of my knowledge.
The personal information provided on this form and any attachments will be used only for
the purpose of administering the Festival & Events Program. It is collected under the authority
of Section 26(a) of the Freedom of Information and Protection of Privacy Act and is protected
by the privacy provisions of the act. This information may be shared between the Nova Scotia
Tourism Agency and your Regional Tourism Industry Association (RTIA) or Halifax Regional
Municipality (HRM), for the purpose of sharing advice and marketing information.
Successful applicants are advised that their organization name, project or event name
(as noted on the application form), and approved funding amount may be disclosed in
accordance with the departmental Routine Access Policy.
Signature of Authorized Official:
Date:
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