Oaks Goldsbrough Apartments

How We’re Tracking
The month of May ended with an average occupancy of 88%. This result
was in line with the forecasted budget which was derived from last year’s
occupancy figures for May 2014 and in combination with analyzing the
current market we are operating in.
Although the Convention Centre is currently undergoing renovations we
had groups like Toyota Event, Corroboree China 2015 and Hamburg SUD
International which helped to push occupancy figures. The 35th State of
Origin 2015 brought a passionate crowd of over 80,000 fans for the only
Sydney game of the series. The occupancy as a result was much stronger
and created a great atmosphere in the Hotel and area.
June is currently sitting at 58% average occupancy. The slower months will
be a good opportunity to provide minor touch ups to the rooms and
common areas of the building. This will help aid in maintaining the 4 star
rating of Oaks Goldsbrough.
Property Improvements
We are in the final stages for the penthouse lift upgrade. This will mark the
completion of the lift modernization program. The upgrade has proven to
be a significant benefit to the Goldsbrough Building with positive
comments received from our residents, tenants and guests. During this lift
upgrade we have taken the opportunity to complete the fire rectification
works in the penthouse lift area in the lobby.
Fire Rectification – Pool Area
I wish to advise you that commencing from the 9th June 2015 the pool &
spa will be closed for approximately 4 months for the fire and safety
upgrade. During this time we will be sectioning the area to keep the Gym
still open for residents, tenants and guests usage. We are also currently
investigating options to reduce the impact of the Pool & Spa closure.
In reference to Clause 4.11 in your agreement we would also like to take
this opportunity to remind you about the importance of landlords
insurance. It is a requirement of our managing your property that you have
adequate cover for public liability at the very least. We further strongly
encourage you to partake in contents and income protection, specific to
Short Term Letting. In the very unlikely event that your property is deemed
not fit for occupancy as a result of flood, fire, natural disaster or otherwise
you will most likely not receive income until such time that the property is
returned to service. It is imperative that you safeguard yourself from what
could potentially be a very costly situation. Oaks Hotels & Resorts are not
insurance brokers and do not offer specific insurance advice, however
many owners have found the Scheer Short Stay policy from Terri Scheer
Insurance Pty Ltd to be very competitive and to suit the individual
circumstances of our management.
243 Pyrmont Street, Darling Harbour, Sydney, NSW 2009
Phone +61 2 9518 5166 • Fax +61 2 9518 5177
Amit Bansode – Hotel Manager • hmgoldsbrough@theoaksgroup.com.au
Sales & Marketing
The Sydney Sales Team is delighted to welcome two new staff
members. Kristin Carville has joined us at the end of last month
and has brought with him solid Sales & Operational background
with his last 14 years working in the Sydney hotel industry. This is
highlighted by his recent time at Silver Needle hotel group based in
Penrith and Easter Creek since 2009. We also welcome the return
of Daniel Rogers-Lebert as a National Account Manager who will
look after larger volume accounts and Oaks portfolios nationally for
all NSW and ACT based companies. Daniel described it as a
‘homecoming’ having been with the company for over 6 years in
various departments from Front Desk to Sales and Reservations.
Both Daniel and Kristin will work hand in hand to drive new
businesses into Oaks portfolios as well as to ensure their existing
partner relationships remain strong and steady.
The team is also organising a ‘TMC Blitz’ by arranging meetings
with our Travel Management Companies to provide an update of
our products as well as any GDS promotions we currently have so
our travel partners don’t miss out. This month until 31 August, the
promotion will run for Oaks Goldsbrough Apartments, our Sydney
Flagship property with incentives such as complimentary internet
and late check-out.
In the PR/Marketing facet, our Director of Sales has also managed
to have Cypress Lakes Resorts by Oaks Hotels & Resorts
represented on the local TV show called ‘The Lucky Country’. The
filming is taking place on the property this month while the episode
will be going to air in July with the spotlight on the resort, the
Cypress Lakes Golf and Country Club as well as popular leisure
activities around the Hunter region.
Driving Business
Sydney was busy in May with multiple events including the Sydney
Morning Herald Half Marathon, Vivid Festival, State Of Origin,
World Business Forum, Les Miserables at Capitol Theatre and the
Walking with Dinosaurs which drew large crowds to the city
resulting in strong occupancy across our Oaks portfolio. May also
has seen numerous On-line campaigns through Oaks EDM,
Wotif.com, Expedia and other on-line partners, which have worked
towards providing our brand with ongoing exposure, driving
business into our Hotels. As with every month the telephone sale
conversion rate has been a major focus, and this month in excess
of 80% of enquiry calls were converted into sales, which
demonstrates that every opportunity is maximized to increase the
occupancy of our hotels.