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English Version

ABRUZZO
ABRUZZOSHIRE
Contact details
Contact Person
Organisation
Address
Phone
Fax
E-mail
Giancarlo Zappacosta
Regione Abruzzo, Direzione Sviluppo del Turismo e
Politiche Culturali, Servizio Politiche Turistiche
I-65124 Pescara, Viale Bovio 425
0039 085 76 70 37
0039 085 76 72 067
Giancarlo.zappacosta@regione.abruzzo.it
Website
www.abruzzoshire.com
PRESERVE - Logotipo Esecutivo
Peer REviews for Sustainable Eco-Regions Via Europe
en
ABRUZZO
ABRUZZOSHIRE
ABRUZZOSHIRE aims to promote the region in order to boost
economic activity, develop tourism and attract investment. The
project began in January 2003.
Location
Country
NUTS 1
NUTS 2
City
Italy
SUD
Abruzzo
Pescara
Detailed description
The project consists of a tourism and territorial marketing plan,
which aims to recover and preserve historic properties. In a short
time it has managed to position the region as a cheaper, but equally
beautiful alternative to Tuscany. By restoring dozens of old stone
houses, it has attracted many domestic and foreign investors
interested in buying them. The original objective was to revitalise
the region after years of decline and a lack of recognition abroad.
In particular, the area inland was trailing the coastal areas in terms
of social and economic standards. It had therefore become a
priority to rebalance the situation. The main stakeholders are the
people of the region, who hope to benefit from the recent boom
in tourism and investment.
Overall funding amounted to €250,000, provided by European,
regional and national sources. The key success factors were
the timing of the project, as the region benefited from a real
estate boom while property prices were low. Furthermore, the
organisation was able to adopt a similar image to Tuscany with
lower prices. Meetings to communicate on the project were held
in order to support its transferability.
Evidence of success
It is important for the region and its people to revive the area. The
results of the project have been overwhelming, as the region has
become popular under the name of ABRUZZOSHIRE after a long period
of being virtually unknown to other countries. This is thanks to a huge
promotional effort and has resulted in a rejuvenation of the region.
As a consequence, the local economy has been revived and
previously depopulated areas have been given a new lease of life.
en
ALBA
Three Fortresses Route
Contact details
Organisation
Address
Phone
E-mail
RO-510118 Alba Iulia, Str. Militari, nr.2
0040 745081021
contact@cetatealbaiulia.ro
Website
www.cetatealbaiulia.ro
en
ALBA
The project focuses on the restoration of the largest fortress in
Romania. In addition, the rehabilitation will highlight several
historic monuments of great importance, with special attention
being paid to the Citadel situated in Alba Iulia.
Location
Country
NUTS 1
NUTS 2
City
Romania
Macroregiunea unu
Centru
Alba Iulia
As well as the revitalisation of the fortress, several other tourist
sights are highlighted, preserved and restored: a Roman Camp,
the Horea, Closca and Crisan cell, etc. The main aim is to give
the citadel back to the citizens of Alba Iulia and to promote it
as a tourist attraction, thereby increasing the attractiveness of
the whole region. The initiative also has economic impacts: by
exploiting the citadel’s huge financial potential, the city will gain
an important source of revenue. Stakeholders include the local
community, which stands to benefit from the additional tourism
generated by the restoration and promotion of the fortress. The
project is backed by several public bodies, including the EU. Key
success factors are the uniqueness of the citadel, which is the
largest Vauban-type building in South Eastern Europe.
Evidence of success
The local community stands to benefit from the additional tourism.
Furthermore, the project preserves an important historic building.
The rehabilitation also highlights other historic monuments, and
the initiative encourages the promotion of related events and
attracts tourists to the region.
en
ALTYUS
Wetlands, nature reserve and
cultural landscapes for rural development (BIRD)
Evidence of success
The project contributes to encouraging sustainability and at the same time supports
rural development. Various subprojects have been successfully completed, including a
nature trail and a bird observation tower. Two examples of successful projects are:
Nature trail in the Bukta forest: An educational walking trail in the Bukta forest
introduces valuable Bukta forest habitat types, among them now rare broad-leaved
forest communities, as well as plants and birds that have been included in Lithuania‘s
Red Data Book. The trail is 1.7 km long.
Žuvintas Lake Nature trail: The birds observation tower is built near Lake Žuvintas, inside
the strictly controlled nature reserve zone. It is possible to observe birds there from 8
a.m. to 8 p.m. without a permit. There are also bird observation platforms in the area
surrounding Žuvintas Lake in Aleknonys and Žuvintai villages also.
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Aruna Pranaitis
Zuvintas Biosphere Reserve
LT-64301 Simnas, Aleknonys village
00370 315 49 540
zuvintas@takas.lt
Website:
www.zuvintas.lt
en
ALTYUS
Wetlands, nature reserve and
cultural landscapes for rural development (BIRD)
The BIRD project was carried out in 2004-2007. The main objective
was to develop good links between high landscape values on the
one hand and rural development on the other hand. 35 partners
from 6 countries around the Baltic Sea worked together on the
project.
Zuvintas Biosphere Reserve is a large and unique lake with a rich
biodiversity. The project aims to encourage sustainability whilst
contributing to rural development.
Location
Country
NUTS 1
NUTS 2
City
Lithuania
Lietuva
Lietuva
Alytus
The BIRD project was centred on the Zuvintas Biosphere Reserve,
which is a highly sensitive ecosystem. The main objective was
to develop good links between high landscape value and rural
development. It focused on promoting ecotourism, which has
increasing potential and can serve as an important tool for
sustainability. Another goal was to provide education about the
unique biodiversity and improve the promotion of the area as a
tourist attraction. The main stakeholders are the local people,
who both have an interest in preserving their environment and
will benefit from additional tourism. Key success factors include
detailed preparation and good management, in addition to
delivering a high quality experience to visitors. Furthermore, it
is important to include local stakeholders in the process. The
organisation believes that BIRD can serve as a positive example
for others with the goal of encouraging both sustainability and
rural development.
en
AVILA
Rural Tourism “Casas de Gredos”
Contact details
Organisation
Address
Phone
Fax
E-mail
Casas de Gredos
C/ Canteros s/n. CP 05005 - Ávila
0034 920 20 62 04
0034 920 20 62 35
casasgredos@casasgredos.com
Website
www.casasgredos.com
en
AVILA
Rural Tourism “Casas de Gredos”
“Casas de Gredos” is an initiative to create a rural accommodation
network and it aims to preserve the cultural and natural heritage
of the region.
Location
Country
NUTS 1
NUTS 2
City
Spain
CENTRO (E)
Castilla y Leon
Avila
The “Casas de Gredos” organisation is a network which focuses
on taking old houses and refurbishing them. Its aim is to preserve
the cultural heritage and architecture of the region. By taking over
old houses in poor condition and renting them out to tourists, the
initiative is revitalising the region from a socio-economic point of
view. The project includes buildings owned by the municipalities.
It provides administrative services to both municipalities and
individuals. Furthermore, “Casas de Gredos” coordinates
rehabilitation activities and employs previously unemployed local
workers on these projects. Most importantly, it provides a platform
to promote the houses. The organisation has also established
minimum quality standards for them. Besides preserving the
cultural heritage, the network aims to diversify and develop rural
tourism in Avila. This is achieved by training and advising owners
of rural accommodation on new technologies.
Evidence of success
By refurbishing traditional old houses, the architectural heritage
of the region is restored. Furthermore, the establishment of the
network encourages development in the region and provides
owners of old houses with the opportunity to make something of
their property. As a consequence, many jobs have been created in
the construction industry.
en
AVILA
The Park House in Hoyos Del Espino
Contact details
Organisation
Address
Phone
E-mail
Regional Park “Sierra de Gredos”
Ctra. De la Plataforma, s/n. 05634 Hoyos del Espino
0034 920 34 92 04
cp.gredos.hoyos@patrimonionatural.org
en
AVILA
The Visitor Centre in Hoyos Del Espino
The visitor centre serves as a gateway to the Gredos Mountains
Regional Park. It provides information about local biodiversity and
educates people about the park regulations.
Location
Country
NUTS 1
NUTS 2
City
Spain
CENTRO (E)
Castilla y Leon
Avila
The visitor centre plays an essential role in protecting the regional
park, which is the region’s main natural resource. To reduce the
environmental impact it provides parking and public transportation
into the park. Much emphasis is placed on educating visitors
about local biodiversity and the code of conduct. The centre also
provides a live camera to avoid disturbing the fauna and flora. The
aim is to raise awareness about the environment and to promote
and foster the natural resources of the protected area. The whole
region has a stake in the regional park, as it generates revenue
and provides jobs. In addition, it is an important national heritage
asset.
Evidence of success
It is important to reduce the human impact on the environment by
setting guidelines for the behaviour inside the park. The initiative
is part of “The European Charter for Sustainable Tourism” and has
been awarded with the “Q for Quality” certificate for sustainable
tourism. It also provides the region with a cultural asset and
generates revenue and jobs.
en
AVILA
Tree Adventure Park
Contact details
Organisation
Address
Phone
Fax
E-mail
Tree Adventure Park “Pinos Cimeros”
Ctra. de la Plataforma, s/n. 05634. Hoyos del Espino. Ávila
0034 920 34 83 85
0034 920 34 83 85
info@amngredos.com
en
AVILA
Tree Adventure Park
The park offers a fun, original and new way of exploring the
environment. This is achieved by offering sport circuits, in close
proximity with nature.
Location
Country
NUTS 1
NUTS 2
City
Spain
CENTRO (E)
Castilla y Leon
Avila
The “Tree Adventure Park” is a closed and controlled place,
where visitors can take part in a number of leisure/sports activities
in close proximity with nature. The park is laid out in a natural
environment, which allows people to immerse themselves in
nature whilst respecting it and without reducing the fun aspect
of the activities. Four different circuits are offered, with varying
degrees of difficulty. They include platforms built out of natural
and artificial materials and the aim is to cross from one to another.
The aims of the project are to diversify leisure activities, to
contribute to the socio-economic development of the area and to
provide information about the region. It will create three new jobs,
provide a boost to the local economy and increase the number of
stakeholders involved.
Evidence of success
The park seeks to promote sustainable and enjoyable activities in
a natural setting as a complementary tourism offer. One tangible
result is the number of jobs created with the latest extension
adding three new jobs for the region.
en
REGION BANSKA BYSTRICA
Balnea Cluster Dudince
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Kristina Paulinyova
Tourist information centre
SK-96271 Dudince, Kupelna 12
00421 45 55 04 996
tik@tikdudince.sk
Website
www.dudince-mesto.sk
en
Balnea Cluster Dudince
One of the specific goals of the tourism development
strategy of the Banska Bystrica Region is to support the
development of spa and health tourism in the southern
part of the region which has good potential in terms of
mineral and thermal waters. The initiative in question is
part of the strategic implementation of the plan.
Location
Country
NUTS 1
NUTS 2
City
Slovakia
Slovenska Republika
Stredne Slovensko
Dudince
The Balnea Cluster was created with the aim of involving
local government and entrepreneurs in a joint project in
the spa town of Dudince and the surrounding villages. The
main goal is to develop spas and health tourism in this part
of the region, which has plentiful reserves of mineral and
thermal waters. Furthermore, the organisation hopes to
establish itself as a brand name and will oversee marketing
activities for the region in order to develop new tourist
products. The beneficiaries are local businesses, the town
of Dudince, local inhabitants and visitors to the spas. The
financial backing is provided by the regional government.
The key success factors have been the development of the
region and cooperation with local businesses.
The model of successful cooperation between different
stakeholders should be also easily transferable.
Evidence of success
The local community and economy benefit directly from
this scheme, which promotes the region and its products.
Since the start of the programme the total number of
visitors has increased.
en
Building a network of biking routes
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Imrich Fekete
Banska Bystrica Self-governing region
SK-97401 Banska Bystrica, Nam.SNP 23
00421 48 4325 111
imrich.fekete@vucbb.sk
Website
www.bbb.sk
en
Building a network of biking routes
The initiative focuses on the building of a widespread network
of cycling routes, since region is committed to ecological
transportation.
Location
Country
NUTS 1
NUTS 2
City
Slovakia
Slovenska Republika
Stredne Slovensko
Banská Bystrica
The overall goal of the project is to build a network of biking
routes. An important issue for the region of Banská Bystrica is
cooperation with Hungary in order to facilitate cross- border
movement. The programme also aims to support and promote an
environmentally-friendly form of transportation.
The network will also be connected to other European biking
routes. This will contribute to the development of the region as
a tourist destination. The main beneficiaries and stakeholders are
the local people, who benefit from the additional tourism. The
financial resources come from various regional and federal funds.
The key success factors are the development of an ecological form
of transport and the boost to the economy. Building bike routes
with the goal of linking them up with other networks should be
easily transferable, although the success of the project depends
to a certain extent on other regions adapting the same model.
Evidence of success
People and local businesses benefit from the additional tourism.
Furthermore, the bike network encourages a more ecological
form of transportation.
en
Cierny Balog
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Maria Sajgalikova
Vydra – Community development activity
SK-97652 Cierny Balog, Hlavna 56
00421 48 619 09 44
tik@vydra.sk
Website
www.vydrovskadolina.sk
en
Cierny Balog
This good example, also transferable to other communities, aims
to encourage development of rural areas.
Location
Country
NUTS 1
NUTS 2
City
Slovakia
Slovenska Republika
Stredne Slovensko
Cierny Balog
Communities such as Cierny Balog have shown a high level of
commitment. Here, agrotourism has become an important part
of the local strategy for growth and prosperity. Furthermore,
the main key to its success is the commitment of local people
to the development of tourism. The overall goal of this project
is to support the development of rural areas and serve as a
role model for other local communities. Therefore, it is easily
transferable. Another focus is to increase cooperation between
local government, entrepreneurs and NGOs. Stakeholders include
the local community and the economy, which depend on tourism
as an additional source of income. Financial resources have been
provided by the local government through taxes, funds and grants.
The key success factors have been the development of the region
and cooperation with local businesses.
Evidence of success
The development of the rural areas is essential in improving the
quality of life, as local people need additional sources of income,
preferably through tourism. Since the start of the program the
total number of visitors has increased.
en
CARINTHIA
Farm Holidays in Carinthia
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Edith Sabath-Kerschbaumer
Carinthian Farm Holidays Association
A-9020 Klagenfurt, Viktringer Ring 5
0043 463 33 00 99
edith@urlaubambauernhof.com
Website
www.urlaubambauernhof.com
en
CARINTHIA
Farm Holidays in Carinthia
The project focuses on supporting and promoting rural tourism in
Carinthia, increasing market share, improving the productivity of
the organisation and its members and reinforcing teamwork.
Location
Country
NUTS 1
NUTS 2
City
Austria
Südösterreich
Kärnten
Klagenfurt
Farm Holidays in Carinthia is a platform for promoting rural
tourism and it has established itself as strong brand name. It offers
the opportunity to spend a holiday on one of a wide selection
of farms. Visitors have the opportunity to experience the rural
environment of Carinthia and enjoy locally produced food. The
organisation also trains and advises landlords who wish to provide
tourist accommodation.
In addition, it promotes local traditions and food. The main
objective is to establish farm holidays in Carinthia as a strong
brand in order to attract tourists. Ultimately, the beneficiaries
are the local people, who benefit from the additional tourism.
Another focus is the preservation of traditions and environmental
education. The farm holidays brand has been established as an
ambassador of the rural environment and is helping to breathe
new life into the countryside.
The main stakeholders include the local community and culture.
Financial resources are provided through private and public
funds. The key success factors are the enhancement of the
organisation’s productivity, an improvement in market share
and the reinforcement of teamwork. Farm holidays are a good
example of rural tourism in Europe and have been established in
other regions.
Evidence of success
The organisation promotes rural tourism and provides the local
economy with an additional source of revenue. It also preserves
local traditions and the environment. Farm holidays have
contributed to increasing employment and income in the region.
en
CARINTHIA
Nature Experience Carinthia
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Günter Mussnig
Arge Naturerlebnis Kärnten – Consortium Nature
Experience Carinthia
A-9220 Velden, Casinoplatz 1
0043 4825 200 49 17
guenter.mussnig@ktn.gv.at
Website
www.naturerleben.kaernten.at
en
CARINTHIA
Nature Experience Carinthia
The “Arge Naturerlebnis Kärnten” project (“Nature Experience
Carinthia” Consortium) began in November 2009 as a cooperation
between 7 protected areas, 7 tourism organisations and the
Carinthian Tourism Board (Kärnten Werbung) in the field of
sustainable/nature tourism.
Location
Country
NUTS 1
NUTS 2
City
Austria
Südösterreich
Kärnten
Velden
The aim of the cooperation was to being together all the relevant
actors in an effort to support and promote sustainable tourism.
These include protected areas, hotels and tourism organisations.
The overall goal is the strategic development of a sustainable/nature
tourism experience in Carinthia. Consequently, the consortium
seeks to set standards and criteria for the tourism products.
Furthermore, it seeks to raise awareness and educate people
about the environment. Other goals include the establishment of
a brand and joint marketing activities. The main stakeholders are
the local community and businesses, which benefit from marketing
activities and the additional tourism.
The budget for 2010-2012 is €500,000, mostly accounted for by
membership fees and programmes. Key success factors are the
support of the government and good cooperation between the
parties involved. The project is easily transferable.
Evidence of success
The project raises awareness of sustainable tourism and brings
together all the important actors. So far, each of the protected
areas has developed two “Nature Experience Top Products”
programmes. In addition, the online “Naturerleben Kärnten”
activities (www.naturerleben.kaernten.at) have had a good
response in countries like Germany and the Netherlands.
en
CARINTHIA
Nature Park and Tourism
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Arno Kronhofer
Nature Park Weissensee
A-9762 Weißensee, Techendorf 90
0043 4713 22 20 32
arno.kronhofer@ktn.gde.at
Website
www.weissensee.com
en
CARINTHIA
Nature Park and Tourism
The project concerns the Weissensee Nature Park, the highest
bathing lake in the Alps with the largest natural ice area in
wintertime. The lake waters are oligotrophic and contain a specific
fish species, Salmo trutta lacustris, also called the Alpine Salmon.
The organisation of the Nature Park is based on the municipalities
of Stockenboi and Weissensee. The Carinthian government’s
department of regional planning acts as a partner.
Location
Country
NUTS 1
NUTS 2
City
Austria
Südösterreich
Kärnten
Techendorf
The Weissensee Nature Park is the second largest nature park in
Carinthia. The protection of nature has been a major theme for
the organisation and local people. The lake itself boasts a variety
of different species. The Nature Park has four equally important
goals. First, it is focused on educating people about nature.
Second, the protection of the flora and fauna inside the park is
important. Third, the organisation wishes to encourage and
sustainable and nature tourism with a small carbon footprint. And
the final goal is regional development, as local businesses stand
to gain from the additional tourism. Stakeholders are the local
community and the economy. Both have a considerable interest
in maintaining the beauty of the nature park and the number of
tourists it attracts. The organisation is largely funded by public
sources. Key success factors include networking and the overall
strategy of working with local people in a bottom-up approach.
The conditions for a potential transfer are difficult, as the lake and
the natural environment are unique.
Evidence of success
The organisation seeks to protect the environment and cooperates
extensively with the local community. This has resulted in the
development of a traffic reduction programme, a nature park
school and other tourist programmes.
en
ESZAK-ALFOLD
Hortobagy, the land of herdsmen
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Zoltan Gencsi
Centre of the Hortobagy Non-profit Company for Nature
Conservation and Gene Preservation
H-4071 Hortobagy, Czinege J. u. 1.
0036 30 963 45 00
gz@hortobagyikht.hu
Website
www.hortobagy.eu
en
ESZAK-ALFOLD
Hortobagy, the land of herdsmen
Hortobagy is a national park that aims to preserve animal and plant
genes. Today, there are more than 200 herdsmen for 9,000 cattle,
50,000 sheep and 350 horses living in the area. Moreover, here
you can find one of the most ancient and traditional styles of living
on the Hungarian Great Plain – that of the Hortobágy herdsmen.
Location
Country
NUTS 1
NUTS 2
City
Hungary
Alfold es Eszak
Eszak-Alfold
Hortobagy
The Hortobagy Non-profit Company for Nature Conservation
and Gene Preservation is responsible for nature preservation
in the national park area and also deals with organic farming. It
thus helped to form Hungary’s - and Europe’s - largest common,
fully converted organic farming area. Here, the organisation
demonstrates the different tools and methods of animal
husbandry, the history of the local animal species and breeds on
the Puszta (Great Plain), and their use in the past and now. The
organisation also promotes and supports organic farming. It
seeks to educate people about local crafts and activities such as
herding sheep. Its objective is to preserve and present these living
traditions. The main stakeholders are the local community and the
people in general, as the park preserves and presents nature at
its best.
Evidence of success
Hortobagy protects the local flora and fauna, in addition to
presenting local traditions. In 2008 Hortobàgy earned the
title “European Destination of Excellence” as “Hungary´s best
destination preserving living traditions”. In 1999 it was recognised
by UNESCO as a World Heritage site.
en
ESZAK-ALFOLD
Szatmar-Bereg Nature Park
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Reka Vadnay
Szabolcs-Szatmar-Bereg Nature Reserve Foundation
H-4900 Fehergyarmat, Vorosmarty u. 1
0036 44 51 00 35
szszbalapitvany@freemail.hu
Website
www.szatmarbereg.hu
en
ESZAK-ALFOLD
Szatmar-Bereg Nature Park
The area of Szatmar-Bereg is one of the most underdeveloped
regions in Hungary. However, the nature park can provide positive
impacts on the local economy. The project in question aims to
support the local tourism actors and economic structures, whilst
also seeking to preserve and protect the environment.
Location
Country
NUTS 1
NUTS 2
City
Hungary
Alfold es Eszak
Eszak-Alfold
Fehergyarmat
The area is a highly protected nature reserve, where no
major industrial or infrastructure developments are allowed.
Consequently, the local economy is not very competitive. The
nature park not only seeks to preserve the environment, but also
wishes to support local farmers. This can be done by promoting
sustainable farming and ecotourism. Regional development is an
important issue and the nature park is attempting to coordinate
these efforts and to establish cooperation between the different
actors of social and economic life. Another focus is the preservation
of local culture and traditions. Stakeholders are the people in the
region, who depend on tourism and the efforts of the nature park
to support the local economy. And last but not least, one of the
main objectives of the initiative is the construction of a visitor
centre.
Evidence of success
With the initiation of the Szatmar-Bereg Nature Reserve
foundation, a form of cooperation was generated between 2005
and 2009 that has had significant effects on the local economic
actors and population through the coordination of sustainable
agriculture and tourism whilst preserving and presenting natural
and cultural values and promoting hospitality based on local
produce.
en
ESZAK-ALFOLD
Szatmar-Bereg Plum Route
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Akos Horvath
Szatmar-Bereg Plum Route Association
H-4800 Vasarosnameny, Tamasi Aron u. 1
0036 70 38 71 951
info@szilvaut.hu
Website
www.szilvaut.hu
en
ESZAK-ALFOLD
Szatmar-Bereg Plum Route
The association, which began to operate in 2001, aims to map
the tourism offer, accommodation, catering establishments,
programmes and events as well as providing a platform for the
Szatmár-Bereg region to promote tourism.
Location
Country
NUTS 1
NUTS 2
City
Hungary
Alfold es Eszak
Eszak-Alfold
Vasarosnameny
The Szatmár-Bereg Plum Route Association was formed by
local authorities, private accommodation providers and other
organisations in order to provide a promotional platform for
the region’s businesses. The basic aim is to establish a complex
tourism product and increase the number of tourists. The hope is
to increase overnight stays by highlighting the natural, cultural and
gastronomic values of the area. The services of the Plum Route
themselves are a tourist attraction and can provide people with
an extra income. The whole programme is based on cooperation
between tourism, culture, folk tradition and agriculture. In
fact, the Plum Route consists of two different routes. The main
stakeholders are the people in the region, who depend on the
income generated from selling local produce and renting out
accommodation.
Evidence of success
The Plum Route Association seeks to support the local economy by
promoting the region and the services along the route. Establishing
the Plum Route as a tourist attraction has increased the income of
businesses and helped to retain the resident population.
en
JONKOPING
Isaberg
Evidence of success
The model ensures that additional tourism is attracted and the profits are reinvested
in the sustainability of the region. While Isaberg has managed to considerably
increase the number of visitors, the organisation has also succeeded in reducing
water and electricity consumption.
Contact details
Contact Person
Organisation
Address
Phone
E-mail
Kjell-Ake Gustavsson
Stiftelsen Isaberg
SE-33027 HHestra, Box 122
0046 370 33 93 00
kjell-ake@isaberg.com
Website
www.isaberg.com
en
JONKOPING
Isaberg
The summit of Isaberg rises 150 meters above the nearby lakes
and more than 300 meters above sea level. Isaberg is dominated
by facilities for outdoor activities, of which the ski slopes are
the most prominent. The nature reserve also has trails for crosscountry skiing and walking, picnic spots with barbecue facilities,
viewpoints, playgrounds and a campsite.
Location
Country
NUTS 1
NUTS 2
City
Sweden
Sodra Sverige
Smaland med oarna
Jonkoping
The project plays a key role for the whole of tourism development
in the region of Jönköping. The dialogue between the holiday
resort and the regional tourism organisation has been very
important for regional tourism development in Jönköping. The
ability of these two actors to provide each other with support and
give crucial input over a ten-year period has in the end resulted in
a process whereby both parties now are developing sustainable
actions and strategies.
Isaberg was designated as Sweden’s first Social Nature Reserve
and Isaberg has responsibility for maintaining and conserving the
reserve for recreational purposes without damaging the natural
assets of the site. Isaberg shows that there is great potential
for tourism in the Jönköping region, which makes it easier for
politicians as well as employees of the public authorities to take
initiatives to improve the tourism industry.
The foundation also highlights that without financial success,
investment in sustainability is much more difficult. The goal of
Isaberg is to support and promote regional development, at the
same time as investing in sustainability. The major beneficiaries
are the local economy and community, who benefit from the
additional tourism. Key success factors include the reinvestment
of profits in new developments. Furthermore, the regional tourism
organisation has been helpful in providing its skills and contacts
with business partners. Transferability should be easy, as there are
no special conditions.
en
OREBRO
The Heart of Sweden
Contact details
Organisation
Phone
E-mail
Örebro Tourist Office
0046 19 21 21 21
info@orebrokompaniet.se
Website
www.theheartofsweden.com
en
OREBRO
The Heart of Sweden
The Heart of Sweden is a project which aims to brand and
revitalise the region, attract national and international tourists
and encourage better cooperation among the local actors.
Location
Country
NUTS 1
NUTS 2
City
Sweden
Ostra Sverige
Ostra Mellansverige
Orebro
Since the launch of “The Heart of Sweden” brand in 2008,
there have been big changes in co-operation, commitment
and communication between the different stakeholders both
nationally and internationally. The goal of the project is to offer a
clearer vision and focus on one type of tourism. The organisation
introduced workshops and fairs to participate in. It focuses on
promoting the cultural heritage and investing in the sustainability
of the region. Another important point is cooperation between
local stakeholders, who can benefit from the additional tourism.
Key success factors include the involvement of the public sector
and the cooperation between the various stakeholders.
Evidence of success
The Heart of Sweden aims to revitalise a forgotten region and to
encourage sustainable tourism in order to boost local economic
development. One successful example of the project is the
Bergslags trail, which extends through the whole region and offers
a variety of events and activities. Another is the Tiveden National
park, where a range of different sports are offered in addition to a
unique environment. In both projects the organisation was able to
involve many local entrepreneurs.
en
STEREA ELLADA
Amfikaia Farm
Contact details
Contact Person
Organisation
Phone
E-mail
Mr. Moros
Amfikaia
0030 22 34 04 88 60
info@amfikaia.gr
Website
www.amfikaia.gr
en
STEREA ELLADA
Amfikaia Farm
Amfikaia is a farm which aims to introduce people to a different
type of tourism and way of life by promoting sustainable tourism.
It has been operating since 2000.
Location
Country
NUTS 1
NUTS 2
City
Greece
Kentriki Ellada
Sterea Ellada
Amfikleia
Amfikaia farm is located on the slopes of Parnassos mountain and
aims to show how people they can respect nature. It promotes
sustainable tourism by offering a unique experience on a farm with
animals close to extinction. Furthermore, only locally produced
food is offered. Amfikaia seeks to educate students about the
environment. The use of new technologies and the focus on the
sustainability of tourism make this farm unique. Stakeholders
include the local community and the economy, as Amfikaia
provides jobs and only buys locally produced food. The project
was funded by the EU and private funds. A key success factor has
been the combination of innovation and tradition and respect for
the environment. The good practices, which can be transferred,
lie in the ways of using the land and animals, whilst preserving the
environment.
Evidence of success
The project promotes environmental awareness and works with
local producers. It has provided the local community with new
jobs and exclusively buys their produce. Furthermore, Amfikaia
provides environmental education for students.
en
STEREA ELLADA
Plutarcheio Historical and Cultural
Park of Chaeronea / Virtual Reality Center
Contact details
Contact Person
Organisation
Phone
E-mail
Nikoleta Koffa
Municipality of Chaeronea
0030 22 21 02 22 47
nkoffa@hotmail.com
Website
www.plutarcheio.gr
en
STEREA ELLADA
Plutarcheio Historical and Cultural
Park of Chaeronea / Virtual Reality Center
The project is an innovative thematic park aiming to
promote the historical heritage of Chaeronea that has been
operating since 2009. It has been inspired and designed
by the Municipality of Chaeronea with the contribution
of the Foundation of Hellenic World and the Ministry of
Culture. The project has been approved and financed by
the Regional Operational Programme of Sterea Ellada.
Location
Country
NUTS 1
NUTS 2
City
Greece
Kentriki Ellada
Sterea Ellada
Chaeronea
The project is an innovative theme park which aims to
highlight and promote the historical and archaeological
resources of Chaeronea. Its goal is to preserve the cultural
heritage of the region through multimedia applications and
preservation of data on the life and work of Plutarch. The use
of technology and virtual reality gives visitors the chance to
watch the famous battle of Chaeronea as it happened. The
presentation is in a 3-D, real-time, interactive environment:
visitors can navigate the virtual space independently, in
their own time, and in the end they can take an active part
in the restoration of the “Lion of Chaeronea”. The historical
details were provided by expert historians.
The virtual reality centre is incorporated in the wider archaeological
area, which consists of an integrated theme park. Stakeholders
include the local community, which is provided with jobs and a
potential draw for tourists. The key success factor is the use of
innovation and technology for the preservation of the cultural
heritage and the promotion of thematic forms of tourism.
Evidence of success
The project highlights the contemporary city of Chaeronea and helps
to strengthen the local community, offering visitors the opportunity
to combine education with alternative forms of tourism. In the first
5 months, the project received over 1,000 visitors.
en
STEREA ELLADA
Vagonetto
Contact details
Contact Person
Organisation
Phone
E-mail
Sophia Ganiatsou
Vagonetto-Fokis Mining Park
0030 21 09 23 20 81
info@vagonetto.gr
Website
www.vagonetto.gr
en
STEREA ELLADA
Vagonetto
Vagonetto is a spectacular theme park, unique in Greece,
utilising sophisticated audiovisual equipment and exploring new
technologies to enhance local cultural and industrial heritage in an
interactive and innovative way.
Location
Country
NUTS 1
NUTS 2
City
Greece
Kentriki Ellada
Sterea Ellada
Lamia
Vagonetto is a unique theme park which preserves and depicts the
history and memories of mining. Inspired by a group of miners with
a vision, Vagonetto recreates the conditions of bauxite extraction.
In the breathtaking and theatrical environment of Mine 850,
in the actual gallery where bauxite was extracted 50 years ago,
today’s visitors have a unique opportunity to experience onsite
the techniques of bauxite mining and admire the awesome work
done by man some 200 metres under the surface of the earth.
Sustainable development, environmental concerns and the
preservation of nature are Vagonetto’s prime goals. Stakeholders
include the local community and economy, which depend on
tourism. The park has been financed by private sources with
contributions from the EU and national funds. The total amount
was €395,507.67€. Key success factors include the innovative,
educational and recreational character of the theme park. The
model of Vagonetto is transferable, as the park is a prototype in
terms of alternative tourism and aspects of educational interest.
Evidence of success
Vagonetto has been supporting the local community and economy
since 2003. More than 60,000 people from all over the world
(60% adults-40% children) have already visited the Park and the
surrounding area of Fokis.
en
STYRIA
Landlust
Contact details
Organisation
Phone
Website
Landlust
0043 3385 66 040
www.landlust.at
en
STYRIA
Landlust
Landlust arranges vacations in traditional old Styrian farmhouses.
It focuses on preserving the beauty of old houses and supporting
the landlords.
Location
Country
NUTS 1
NUTS 2
City
Austria
Sudosterreich
Steiermark
Großwilfersdorf
Landlust, a project of the East Styrian EU Region Management
designed to save old farm architecture from deterioration, has
been running for nearly three years, assisting landlords in their
efforts to make their old houses available for new uses through
consultation, training and funding opportunities. The farmhouses
are transformed into tasteful holiday homes and offer the
opportunity to enjoy the local culture. This way, they are not only
preserved, but meet the demand for tourist accommodation. Many
of these older houses need to be renovated and promoted. As well
as the landlords themselves, beneficiaries include local producers,
who are able to sell their produce such as food and wine.
Evidence of success
Landlust helps preserve these very old houses and supports the
local economy. In addition, it offers tourists the opportunity to
engage in sustainable tourism and enjoy the local culture. It helps
landlords promote their property and provides a platform to do
so. These factors are important in creating new jobs in tourism
and in the production of goods.
en
STYRIA
Thermenland
Contact details
Contact Person
Organisation
Address
Phone
Fax
E-mail
Franz Rauchenberger
Steirisches Thermenland
A-8263 Großwilfersdorf, Radersdorf 75
0043 3385 66 040
0043 3385 66 040 20
info@thermenland.at
Website
www.thermenland.at
en
STYRIA
Thermenland
The organisation is concerned with promoting the region and
providing a network for businesses. There is a specific focus
on guaranteeing a sustainable future for the region and its
inhabitants.
Location
Country
NUTS 1
NUTS 2
City
Austria
Sudosterreich
Steiermark
Großwilfersdorf
The main objective of the organisation is to promote the region,
which offers various different thermal springs. It provides a
platform for the various stakeholders to communicate on
their offers. In addition to an obvious focus on spa and health
opportunities, the organisation also provides information about
the region including accommodation, food and sports activities.
The main stakeholders are local businesses and the people living
in the region. Another important issue for the organisation is
sustainable tourism, which is supported by regional projects
focusing on environmentally-friendly means of transportation and
cooperation between Austria and Hungary.
Thermenland Styria includes the 6 spas in Bad Waltersdorf, Bad
Blumau, Loipersdorf, Bad Gleichenberg, Sebersdorf and Bad
Radkersburg, culinary specialities like pumpkin seed oil, also known
as the “black gold of Styria”, Buschenschanken taverns, 4 wine trails,
over 3,000 km of cycle tracks and the Castle Route with 16 castles
and fortresses in Styria and Burgenland built to protect Christendom
from the Magyars and Turks in the 12th and 13th centuries.
Evidence of success
The organisation provides a platform for businesses in the region
to communicate on their offers and it intends to shape the future
by backing important projects. It recently started a project to
reduce carbon emissions by up to 6%. Another focus is health and
the promotion of various kinds of sport.
en
STYRIA
Steirisches Vulkanland
Contact details
Contact Person
Organisation
Address
Phone
Fax
E-mail
Beatrix Lenz
A-8330 Kornberg, Dörfl 2
0043 3152 83 80
0043 3152 83 80 4
info@vulkanland.at
Website
www.vulkanland.at
en
STYRIA
The organisation consists of 79 villages in a region dotted with
extinct volcanoes. It focuses on sustainable energy, local food and
supporting the economy.
Location
Country
NUTS 1
NUTS 2
City
Austria
Sudosterreich
Steiermark
Komberg
The organisation places a strong focus on a human, sustainable
and economic approach to promoting the region. This includes an
emphasis on traditional food from the region, sustainable farming
and the local culture. An “energy vision” has been developed with
the goal of exclusively using regionally produced energy by 2025.
It also seeks to establish the “Steirisches Vulkanland” (Styrian
Volcano Land) as a brand name and to support local businesses.
The region is especially renowned for its various wines and
delicious food. Another important point is the participation of
citizens in cultural activities in order to preserve these traditions
and pass them on them to a new generation. As mentioned above,
the promotion of local food and wine is essential in this approach.
Many family- owned restaurants and hotels serve traditional,
home-grown specialities. Additionally, there is an effort to revive
local crafts such as basket weaving. The list of stakeholders is
extensive, as most people in the region depend for their livelihood
on tourism and/or agriculture.
Evidence of success
The organisation seeks to promote and preserve the local
culture. This includes cultural events, traditional food and wine. In
addition, it is hoped that the region’s energy requirements can be
exclusively produced locally by 2025. The Steirisches Vulkanland is
EDEN-award winner.
en
TOSCANY
Ospiti di Valore –
Environmental Sustainability
Contact details
Contact Person
Organisation
Phone
E-mail
Serena Cesarini Sforza
Eurobic Toscana Sud
0039 0577 99 501
staff@bictoscanasud.it
Website
www.bictoscanasud.it
en
TOSCANY
Ospiti di Valore –
Environmental Sustainability
“Ospiti di valore” is a project based on the awareness that
sustainability is the key to the future development of tourism. A
sustainability based on two fundamental principles:
• full compliance of the environmental and socio-cultural heritage,
from a perspective of long-term economic development
• an awareness that tourism is first of all the knowledge and
exchange of socio-cultural values
This exchange, coupled with respect for natural resources,
generates economic value through tourism and should be
enriching for both residents and tourists.
Location
Country
NUTS 1
NUTS 2
City
Italy
Centro
Toscana
Province of Siena
The territorial setting for Ospiti di Valore is the Province of Siena
(36 municipalities), which is known as “Terre di Siena”.
In line with the principles and requirements of the Charter of
Lanzarote (1995), Agenda 21 (1992), the “Tourism with Insight”
manifesto, Tourism Bill of Rights and Tourist Code (WTO, 1985),
the Manila Declaration on the Social Impact of Tourism (WTO,
1997) and the Montreal Declaration (1997), Terre di Siena offers
tourists the opportunity to sign a “pact for honorary citizenship”.
This agreement commits the community of Terre di Siena to
respect the principles contained in it, and at the same time offers
tourists the chance to become “honorary citizens of Terre di Siena”
with all the consequent rights and duties of citizens residing in the
territory, establishing a bond of belonging to the local community
that extends beyond the period of their stay.
Evidence of success
Creation of an integrated tourist circuit jointly by public and
private actors, sharing the philosophy of sustainable tourism and
coordination of tourist hospitality services with local agriculture,
crafts and typical produce.
en

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