《Operation and Supply Chain Management》 1. Profile

《Operation and Supply Chain Management》
Title of the Course： Operation and Supply Chain Management
Course Teacher： Sidong Zhang
Course Number:
Language：English
Students： Foreign Exchange Students
Inside Class Credit Hours： 34
Extracurricular class hours：0
Prerequisite：
Number of students : ≤ 40
Semester： Fall
Credit: 2
1. Profile and Contact way of the Teachers
SIDONG ZHANG is PhD, assistant professor of Kühne Chair of International Logistics
Networks and Services in Chinesisch Deutsches Hochschulkolleg at Tongji University.
Professor Zhang’s primary research focus is on optimizing supply chain performance
and designing contracts to improve supply chain efficiency. Professor Zhang has quality
publication in top SCM journal such as European Journal of Operational Research and
in the Springer’s handbook. Professor Zhang has extensive research collaboration with
well known Europe and North America institutes, i.e., WHU, ETH, TU Berlin, working on
research projects such as “Trends and Strategies in SCM/Logistics”, “International
Procurement Strategies” etc. Professor Zhang works very closely with various industries,
e.g. logistics industry, manufacturing industry and retailing industry, for consulting and
training programs.
Tel: 021-6597 9092
Email: sidong_zhang@tongji.edu.cn
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2. Course Description
This course introduces some key fields of supply chain management from an operations
perspective. This means that coverage of concepts and tools will draw largely from the
discipline of operations management. This course also introduces some mathematical
modeling for solving supply chain management problems.
The goal of this course is to provide a basis for sound management intuition in the
context of operations and supply chain management and to provide a framework for
evaluating and enhancing practices. This goal is pursued through three themes. First,
we will survey the terminology, problems, concepts, and tools associated with managing
supply chains. Second, we will identify and illustrate the power of a small number of
principles of nature that often underlie creative approaches for managing and improving
supply chains, as well as other areas of business. Third, our consideration of tools will
emphasize simple analytical methods that strengthen intuition into the behavior of
complex systems.
3. Course Objectives and Requirements
By the end of the semester, the student should

have an understanding of key supply chain function for both service and
manufacturing organizations,

be able to integrate the supply chain function within the general business structure
of the organization,

improve your Excel skills, particularly in the context of setting up and analyzing
supply chain issues,

understand and be able to apply principles of nature and methods of analysis to
identify and evaluate opportunities to improve supply chain performance

develop critical thinking skills and experience business decision-making from a
long-term, senior manager’s perspective

understand components of competitive intelligence and practice competitor analysis
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4. Course Arrangement
Course Name
Unit
1
Operation Supply Chain
Total Credit
Management
Hours
Credit
2
Preparation of
Contents
Hours
34
Cases
Class
Introduction to Supply Chain
Part one of
Seven-Eleven Japan
Management
Webster and
Co.
Chopra book
Aldi: A German
Retailing Icon
2
2
Case discussion:
Seven-Eleven Japan Co.
Aldi: A German Retailing
Icon
3
2
Introduction to Modeling and
Chapter 1,2,3
Decision Analysis I
of Ragsdale
Saving the Manatees
book
4
2
Introduction to Modeling and
Decision Analysis II
Case Discussion:
Saving the Manatees
5
2
Demand Management I
Chapter 4 of
Webster book,
Chapter 7 of
Chopra book
6
2
Demand Management II
Case Discussion: Metabical
7
2
Deterministic Inventory
Chapter 6 of
Management I
Webster book,
Chapter 10 of
Chopra book
8
2
Deterministic Inventory
Management II
3
Metabical
9
2
Stochastic Inventory
Chapter 7 of
Management I
Webster book,
Chapter 11 of
Chopra book
10
2
Stochastic Inventory
Delivering Doors in a
Management II
Window Supply
Chain
11
2
Case Discussion:
Delivering Doors in a
Window Supply Chain
12
4
Company visit
13
2
Networking Modeling I
Container
Transportation
Company
14
2
Networking Modeling II
Supply Chain
Optimization at
Case Discussion:
Madurai Aavin Milk
Container Transportation
Company
15
2
Case Discussion:
Supply Chain Optimization
at Madurai Aavin Milk Dairy
16
2
Written Exam
4
Dairy
5. Teaching Methods
It is a lecture based course in corporate with case study.
6. Learning Outcomes Expected
Please refer to the course objectives and requirements
7. Performance Evaluation: Means & Ratio
Evaluation
Ratio
Means
（%）
Team and
40
individual
Link with learning outcomes expected
Focusing on case analysis, evaluate the abilities of using SCM
and Excel knowledge to solve practical problems
assignments
Exam
60
Evaluating how the students understand the knowledge
learned in the semester.
8.Textbook，References and Reading Materials
1. Ragsdale, C. Spreadsheet Modeling and Decision Analysis (5th edition) Southwestern:
Cincinnati, Ohio, 2007. ISBN 0-324-37766-5
2. “Principles and Tools for Supply Chain Management” McGraw Hill, 2008 by Scott
Webster
3. “Supply Chain Management” Prentice Hall, 2007 by Sunil Chopra and Peter Meindl
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9. Cases
1. Seven-Eleven Japan Co.
2. Aldi: A German Retailing Icon
3. Metabical: Pricing, and Demand Forecasting for a New Weight-Loss Drug
4. Delivering Doors in a Window Supply Chain
5. Saving the Manatees
6. Container Transportation Company
7. Supply Chain Optimization at Madurai Aavin Milk Dairy
10. Assignment Requirements
Readings and Exercises Requirements
I have assigned readings and exercises over the duration of the semester. Here is a
suggestion on how to get the most out of the readings (adapted from a section in Microsoft
Encarta):
Read with a purpose. Many psychologists think that the best way to remember
what you read is to follow the PQ4R method. PQ4R stands for Preview, Question, and four
R's: Read, Reflect, Recite, Review. If you are reading a chapter in our text, for example, you
should start by skimming the whole chapter for an overview. Then create some questions to
concentrate on while you study. (For example, the Chapter Keys that appear at the beginning
of each chapter address are designed to help you with this step.) Then read the chapter.
After you've finished, reflect—think about how the chapter has answered your questions.
Recite the answers back to yourself, explaining the information in your own words. (The first
question at the end of each chapter addresses this step.)
Finally, go back through the
chapter, skimming again for the main points.
The exercises are designed to not only give you practice in applying various tools, but also to
bring out and reinforce basic underlying concepts. Some exercises are unstructured (as is
typical in the real world) and can have more than one reasonable answer. I encourage you to
be creative and experiment with an alternative approach or two. I will provide solutions to the
assigned exercises.
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University and School Policies
Academic Integrity Policy: The School has adopted an Academic Integrity Policy emphasizing
that honesty, integrity, and respect for others are fundamental expectations in our School.
Work produced by students as part of this course may be used for educational purposes. It is
understood that registration for and continued enrollment in this course constitute permission
by the student to use his or her works for educational purposes.
Appendices::
1. The course PPT
2. Case material
3. Other teaching material (such as reading materials, the articles)
4. Study guide
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