TUR - Travel Industry Expectancy Index

TRA
Q1 2014
- NORDIC
RELEASE - FEBRUARY 2014
Travel Industry Expectancy Index - Q1 2014
TRAVEL INDUSTRY EXPECTANCY INDEX
January 2012 - Nordic
Introduction
Travel Industry Expectancy Index is an independent temperature gauge on Nordic travel companies’ confidence regarding their own economy (micro) in relation to their confidence to the travel industry’s overall
economic development (macro). The measurement is carried out quarterly with start in Q2 2013 by the
Swedish International Travel & Tourism Trade Fair TUR and the market research and specialist company
Resegeometri Nordic AB.
The measurement results in eight indices per country that acts as guides for the total travel industry development in each country, as well as the development in three important segments of the industry per country:



Business Travel - All companies with a primary focus on business travel
Leisure Travel - All companies with a primary focus on leisure travel
Mixed Travel - All companies with a 50/50 mixed focus (business and leisure)
The travel professionals in this survey are asked what they think about the travel industry development
coming 12 months (Macro), and similarly, what they think about their own business development coming 12
months (Micro).

Macro Index - “Do you think the economic situation of country X’s travel industry will be better,
worse or remain unchanged during the next 12 months?”

Micro Index - “Do you think your company’s economic situation will be better, worse or remain unchanged during the next 12 months?”
Travel Industry Expectancy Index - Country Comparison
Explanation

An index above 50 indicates that the travel companies expect a more positive outlook coming 12 months.

An index of 50 indicates that the travel companies expect a flat (unchanged) development coming 12 months.

An index below 50 indicates that the travel companies expect a more negative trend in the coming 12 months
Travel Industry Expectancy Index - Q1 2014
January 2012 - Nordic
Sweden - Travel Industry Expectancy Index
Sweden - Travel Industry Expectancy Index - Per Segment
Explanation

An index above 50 indicates that the travel companies expect a more positive outlook
coming 12 months.

An index of 50 indicates that the travel companies expect a flat (unchanged) development coming 12 months.

An index below 50 indicates that the travel companies expect a more negative trend in
the coming 12 months
Travel Industry Expectancy Index - Q1 2014
January 2012 - Nordic
Norway - Travel Industry Expectancy Index
Norway - Travel Industry Expectancy Index - Per Segment
Explanation

An index above 50 indicates that the travel companies expect a more positive outlook
coming 12 months.

An index of 50 indicates that the travel companies expect a flat (unchanged) development coming 12 months.

An index below 50 indicates that the travel companies expect a more negative trend in
the coming 12 months
Travel Industry Expectancy Index - Q1 2014
January 2012 - Nordic
Denmark - Travel Industry Expectancy Index
Denmark - Travel Industry Expectancy Index - Per Segment
Explanation

An index above 50 indicates that the travel companies expect a more positive outlook
coming 12 months.

An index of 50 indicates that the travel companies expect a flat (unchanged) development coming 12 months.

An index below 50 indicates that the travel companies expect a more negative trend in
the coming 12 months
Travel Industry Expectancy Index - Q1 2014
January 2012 - Nordic
Finland - Travel Industry Expectancy Index
Finland - Travel Industry Expectancy Index - Per Segment
Explanation

An index above 50 indicates that the travel companies expect a more positive outlook
coming 12 months.

An index of 50 indicates that the travel companies expect a flat (unchanged) development coming 12 months.

An index below 50 indicates that the travel companies expect a more negative trend in
the coming 12 months
Travel Industry Expectancy Index - Q1 2014
Travel Professionals’ Comments
”Allting har ju med vilka
spekulationer som sker
internationellt samt vilka
världshändelser som påverkar
resandet. Det första företagen drar
ner på i svåra tider är resandet en
av de första kostnaderna som
sparas på och då påverkas vi direkt,
en stund.”
“A lot of plans by the ministry and
the stake holders is underway for
the better and improved ways
forward as for the Sweden, Finland
and Norway ..they are putting in a
lot and believe it will be rewarding.”
“More sales meetings /sales efforts
than before raised the number of
guests in each country.“
“Utgångsläget ser positivt ut men
riskerna i omvärlden är stora.”
”Tillgång på hotellrum växer
snabbare än efterfrågan under
2014/2015. Många nya
hotelletableringar i regionen.”
”Det är, och har varit, mycket upp
och ner i affärsresandet sista året,
men den övergripande trenden är
sakta men säkert till det bättre! ”
“På de förfrågningar vi får in för
Grupp & Konferens ser det ut att
stabilisera sig ute i företagen. Man
satsar igen - även en hel del större
arrangemang är på gång för 2014
och 2015!”
“Utländska turister kommer
förmodligen i framtiden från länder
som Kina, Indien, Ryssland medans
den Europeiska delen kommer
troligtvis att minska. Vi jobbar med
att locka fler turister till Sverige och
ser att mönstret i framtiden
förmodligen kommer att ändras.”
Travel Industry Expectancy Index - Q1 2014
About...
Travel Industry Expectancy Index
Content
This report contains a summary of TUR and
Resegeometri’s “Travel Industry Expectancy
Index - Q1 2014. For a full scale review of the
result, or other segments breakdown, please
contact Resegeometri.
No. of travel professionals
per country
Sweden
Norway
Denmark
Finland
117
45
34
31
The use of this information
Travel Companies’
Business Focus
The information in this report may be used by
travel companies in the travel industry to benchmark the own business with the general travel
industry development, or by other stakeholders
that monitor the travel & meeting industry.
Business Travel
39%
Leisure Travel
Mixed Business/Leisure Travel
28%
33%
Industry Segments
Hotel Operations
Travel Agencies
Tour Operator/-organizer
Airlines
Payment Providers
Conferences/Meetings/Event
Car Rental Companies
10%
15%
10%
7%
6%
4%
3%
The survey in brief
Travel Industry Expectancy Index is a quarterly made survey that is
based on the result from
a selection of travel industry professionals in
senior positions at travel companies in Sweden,
Norway, Denmark and Finland. See sample
demographics in the table to the right. Survey
period between 22nd of January and 13th of
February 2014.
TUR and Resegeometri
TUR is Scandinavia's leading fair for the travel,
tourism and meeting industries. The annual
TUR fairs run for four days at the end March at
the Swedish Exhibition & Congress Centre in
Göteborg. www.tur.se
Resegeometri Nordic AB is an independent
market research and specialist company with
focus on Nordic travel industry. Resegeometri is
among other things carrying out several annual
measurements concerning travel suppliers’ performance, industry forecasts, customer behavior, trends, meeting & conferences etc.
www.resegeometri.se
Tourist org./Tourist Office
Other (airports, rail, buses, ferries, GDS, DMC etc.)
Positions
Different Operating Managers
(sales, IT, economy, marketing,
purchasing, production, tourism,
business development etc.
President/Vice President
Owner
Commercial/Adm. Director
Other positions
3%
42%
57%
15%
8%
5%
15%
Contacts:
Jan Borg - Resegeometri
E-mail:
jan.borg@resegeometri.se
Telephone: +46 (0)73 901 07 22
Jan Ogner - Resegeometri
E-mail:
jan.ogner@resegeometri.se
Telephone: +46 (0)73 382 88 44
Farhad Kakavand - TUR
E-mail:
farhad.kakavand@svenskamassan.se
Telephone: +46 (0)701 61 67 34
Travel Industry Expectancy Index - Q1 2014