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www.wcromaha.com A Publication of the Women’s Council of REALTORS®, Omaha Chapter GOVERNING BOARD OFFICERS PRESIDENT Jessica Sawyer................. 402-679-8166 January, 2015 WCR Presents: WCR WCR Presents: Presents: PRESIDENT-ELECT Crystal Archer...................402-215-5483 MEMBERSHIP Missy Turner.......................402-630-9346 Please Pass the… Please Please Pass Pass the… the… REGIONAL GOVERNOR Megan Bengtson................. 402-740-5519 SECRETARY Megan Owens..................402-689-4984 TREASURER Becky Sandiland.............. 402-676-2167 PAST PRESIDENT Missy Turner.......................402-630-9346 PARLIAMENTARIAN & BY-LAWS Nancy Bierman................402-968-6226 WAYS & MEANS CHAIR Katie Clemenger.............. 402-813-2551 _______ STANDING COMMITTEES COMMUNITY SERVICE featuring Nancy Lazer featuring featuring Nancy Nancy Lazer Lazer First National BankBank ofofFirst of National First National Bank th th th Thursday, January ,15 2015 Thursday, Thursday, January January 1515 , 2015 , 2015 11:15 A.M.-1:00 -1:00 P.M.P.M. 11:15 11:15 A.M. A.M. -1:00 P.M. Mary Sladek...................... 402-305-8719 WEBMASTER Janelle Riggert.................402-829-3433 TRIVIA NIGHT CHAIR June Eads.......................... 402-881-6981 TRIVIA NIGHT CO-CHAIR Champions RunRun Champions Champions Run 13800 Eagle RunDrive Drive 13800 Eagle Run Drive 13800 Eagle Run ________________ ________________ ________________ Meg Tentinger.................. 402-916-1433 GOLF CHAIR Darla Bengtson.................402-676-2842 GOLF CO-CHAIR Jen Monjaras....................402-397-7775 SCHOLARSHIP Lori Bonnstetter.................402-536-0234 Lunch Prices: Lunch Lunch Prices: Prices: $15.00 Members $15.00 $15.00 Members Members $20.00 Visitors $20.00 $20.00 Visitors Visitors YouYou willbe beserved! served! You will will be served! HOLIDAY RECEPTION Reservations made Reservations Reservations cancan bebe made can by: beby: made by: Sue Mohr............................ 402-980-7219 _______ EDUCATION CHAIR Emailing Heidi Weeks for WCR hweeks@centrisfcu.org Emailing Heidi Emailing Weeks Heidi forWeeks WCR Reservations forReservations WCR Reservations at at hweeks@centrisfcu.org at hweeks@centrisfcu.org Darla Bengtson.................402-676-2842 _______ SPECIAL COMMITTEES Reminder: Double Diamond Gold Sponsors please utilize your monthly lunch tickets by inviting Reminder: Reminder: Double Diamond Double Diamond andand Gold and Sponsors Gold Sponsors please utilize please your utilize monthly yourlunch monthly tickets lunch bytickets inviting by inviting non-members lunch someone that think needs learn about Etiquette! –“That's one one non-members non-members to to lunch or toor someone lunch or someone that youyou think that you needs think to to learn needs more tomore learn about more Etiquette! about Etiquette! –“That's one –“That's small step for (a) man, one giant leap for mankind”-Neil Armstrong for (a) step man, forone (a) man, giantone leapgiant for mankind”-Neil leap for mankind”-Neil Armstrong Armstrong LUNCHEON RESERVATIONS small stepsmall Heidi Weeks.......................402-697-6751 NEWSLETTER Business Resources Meetings Business Business Resources Resources Meetings Meetings Business Resource Meetings typically held every second Thursday month. Please check Business Resource Business Resource Meetings Meetings areare typically areheld typically every held second every Thursday second Thursday of of thethe month. of thePlease month. check Please thethe check the Angel Starks......................402-553-5744 calendar of events for dates, held Champions Run, 13800 Eagle Run This is concert in concert with calendar of calendar events of forevents thethe dates, for the held dates, at at Champions held at Champions Run, 13800 Run, Eagle 13800 Run Eagle Dr.Dr. This Run isDr. in This is inwith concert thethe with the PHOTOGRAPHER philosophy that WCR is WCR the Business Resource for its members, providing opportunities for educational, philosophy philosophy that WCR that is the Business is the Resource Business Resource for its members, for its members, providing providing opportunities opportunities for educational, for educational, Brenda Stuart.................... 402-306-6319 professional, personal growth.growth. professional, professional, andand personal and growth. personal TECHNOLOGY CHAIR Jacy Riedmann................402-630-9880 DOOR PRIZES & HOSPITALITY Laura Ousley.....................402-639-8040 Copy Deadline for February Newsletter is January 16, 2015 2 2015 WCR Calendar Business Resource Meetings and Events January 15th 22nd 22nd WCR Business Luncheon Meeting – Champions 11:15 am-1:00 pm – Please Pass the….Etiquette Lunch – Nancy Lazer – First National Bank WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members New Member Orientation – meet at OABR 10:15 am February 12th WCR Business Luncheon Meeting – Champions 11:15 am-1:00 pm – Why, Tell me Why – RPAC – Joe Gehrki, The Bill Swanson, Doug Dohse 19th WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members 19th New Member Orientation – meet at OABR 10:15 am March 5th 19th 19th 23-25 WCR Trivia Night-Lights, Camera, Action – A Night at the Movies – Omaha Firefighters Union Hall Doors Open at 5 pm, Trivia at 7 pm No March Luncheon WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members New Member Orientation – meet at OABR 10:15 am Nebraska Real Estate Convention – Embassy Suites, La Vista, NE April 9th 16th 16th 17th WCR Business Luncheon Meeting – Champions 11:15am-1:00pm – TBD WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members New Member Orientation – meet at OABR 10:15 am REBar Camp-Co-Sponsor May 14-17 21st NAR Convention, Washington, D.C. No May Luncheon WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members June 11th 18th WCR Business Luncheon Meeting – Champions 11:15am-1:00pm – TBD WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members July 9th 16th WCR Golf Tournament – Pacific Springs WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members August 7-9 13th 20th WCR Leadership – Chicago, IL (President Elect Only) WCR Business Luncheon Meeting – Champions 11:15 am-1:00 pm – You are your PR Dept – Joan Lukas-Lukas Partners WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members September 10th WCR Business Luncheon Meeting – Champions 11:15 am-1:00 pm – Omaha Chamber of Commerce Starring – David Brown 17th WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members October 8th 15th Business Success Forum – Champions 10:00 am-2:00 pm WCR Board Meeting at OABR (9 am-10 am) – Open to all WCR Members November 11-15 NAR Convention – San Diego 19 WCR Business Luncheon Meeting – Champions 11:15 am-1:00 pm – 2016 Thoughts – Broker Panel Dec 3rd 10th WCR Past Presidents Lunch-12:00 – Location TBD Holiday Tea & Installation – Champions 3:00 pm-6:00 pm Business Resource Meetings are held at Champions Run, 13800 Eagle Run Drive 11:15 am-11:45 am – Network 11:45 am-1:00 pm – Lunch & Program Any member can attend the governing board meetings. Come and see how your organization operates. 3 Who Are You & What Are You Doing Here? Name Please? Rachel Pierce. Why do you love being a member of WCR? I’m very new to WCR, but I love the events I have been able to attend. I love the Business Resource Lunches. Who got you involved in WCR? Becky Sandiland. What is favorite WCR Activity? I am a new member but I am looking to get involved in as many activities as possible. I think WCR is a great organization! Where do you want to travel to in the next 2 years? Hawaii for my 5 year anniversary. What is a goal of yours that you want to accomplish this year? I would like to be in the top 50 Mortgage Loan Originators at First National Bank. What do you think the future of real estate looks like? I feel home values will keep rising, but gradual. Mortgage rates will stay low, and loans will become easier to obtain. What is the best business tip you have been given? To be successful, you need to be organized. Organization will help you complete tasks and stay on top of things! Create a To-Do List each day and check them off. What do you want to tell your fans? I would love to provide the best experience for you and anyone you know that are in the market to buy a new home or refinance your existing home. What is the highlight of your life? My Amazing family. My beautiful daughter, Nevaeh 16 months, my loving husband, John, my 3 wonderful bonus daughters, Andi, Sammie & Stephanie and my cute granddaughter, TayLynn. What do you think the secret to life is? Be honest at all times. Being known as trustworthy is an excellent trait to maintain and essential to having integrity. What is one local thing that you have wanted to do? I love any kind of cultural festival. I love to try new food and listen to different music. There are many local festivals in the area that I haven’t been able to get to yet. 2015 Gold Sponsors 2005 Gold Sponsors THANK YOU TO THE FOLLOWING DOUBLE DIAMOND SPONSOR WCR DOUBLE DIAMOND SPONSORS 2005-2006 $2200.00 11516 Nicholas St. #201 Omaha, NE 68154 (402) 934-5538 SAVINGS OF $300.00 RECEIVE ALL THE SAME BENEFITS FOR A TWO YEAR PERIOD, PLUS RECEIVE, EXCLUSIVE DOUBLE DIAMOND SIGNAGE AND ON STAGE RECOGNITION AND PLAQUE AT THE RESPECTIVE STYLE SHOW! 4 Enchanted Evening of Honors The Holiday Reception and Officer Installation were held on December 11th at Champions Run. I believe a good time was had by all. Judy Burford and Missy Turner did a great job of hosting and adding calories with their yummy holiday candy buffet. It seems that the gum drops were a favorite of most! There were current and past members present, plus a couple first-time visitors at the reception. The good news is there were talks of the great year we had from current members, past members asking about a way to get back involved, and visitor impressions that made them interested in seeing what else goes on with our Chapter. Such impressions included: Happy Hour and networking, awards, tears, family surprising other family, and it seems like a good group to be involved with! On this night, awards were presented, scholarship checks distributed, and 2015 Officers installed to their new roles within the organization. Megan Bengtson received the WCR REALTOR® of the Year Award, Crystal Archer, the WCR Entrepreneur of the Year, Cheri Casey, the WCR Affiliate of the Year, and Lori Bonnstetter, the WCR Outstanding Service Award. Each and every one of these ladies is very deserving of the honor, and they serve our Chapter with all their hearts. If you see them Home Inspections • Radon • Mold · Free 90 Day Warranty · Free SewerGardTM Protection 402-616-9250 ASHI Certified · Free MoldSafeTM Warranty To Schedule an Inspection 24/ 7 – www.surehome.net Monica L A NG around, please take time to congratulate them on their accomplishments. There was the Officer Installation in leadership on the same evening. This year, Jessica Sawyer was installed as President, Crystal Archer as President Elect, Megan Owens as Secretary, Megan Bengtson as Regional Governor, and Becky Sandiland as our Chapter’s Treasurer. This is our official leadership, and in addition to these wonderful ladies, we have a whole list of those committed to our Chapter and serving in Chair positions while adding their own flare to each role. Thank you to those who participated in this important event, and to the 2014 Leadership Team, you will forever be respected for your commitments to sustain our Chapter and allow it to help others grow in their leadership. Jessica Sawyer, WCR President DEEB Realty Searching for a lending partner? You’ve got plenty of choices when it comes to selecting a mortgage lending partner. You want someone you can trust and who will be there in the future. Someone who understands the marketplace, and the challenges you face. A partner who can deliver your clients the best rates, lowest fees and first-class service. You need Metro 1st Mortgage as your home lending partner. We’ll work with you and your borrower to ensure the best home buying experience possible. “Your Celebrity Connection” 402.689.3315 Metro 1st Mortgage www.MonicaLang.com MLang@CelebrityHomesOmaha.com 402-554-HOME 866-900-1333 metro1stmortgage.com Metro 1st Mortgage is the home lending division of Metro Credit Union EQUAL HOUSING LENDER Representing ALL Locations! Great Rates! Low Fees! FHA/VA Financing Portfolio Loan Products Purchase Money 2nds up to 95% 6 Membership Drive 2015 Hello and Welcome to 2015! This year, we are doing something a little different with our membership drive. We believe it is everyone’s job to recruit new members. The only way we grow and prosper as a Chapter is to continually add new members who bring an added benefit. And who better sees the benefit of Women’s Council of REALTORS® than our current members. All new REALTOR® members who join between January 1st and March 31st will receive $25 off of their 2015 membership dues. So the cost of membership for 2015 will be $116. What better way to invest in yourself than joining a strong, relationship centered organization. Why you should join in 2015: Women’s council is the industry’s source for strong, committed, well trained business and association leaders. •M embership in the Women’s Council is a sign of professionalism and helps you to build your professional credibility. • Women’s Council members openly share their expertise & experience, and support each other’s development as professionals. • When a member shares her unique experience, skills and perspectives, she enriches the entire Women’s Council business resource network. • Council Chapters, local and state associations are partners, not competitors, in serving REALTORS® and advancing the industry. If you know of a member who you think would be great for our organization and you want some help with recruiting them, please contact Missy Turner at 402.630.9346 or missy.turner@cbshome.com or Megan Bengtson at 402.740.5519 or megan@dreamscomehome. com. Missy Turner Membership Chair CBSHome At Your Service Did you know … WCR has a Hospitality Committee? Laura Ousley is at your service if you know of any happenings pertaining to our WCR friends … be it joyful, serious, sad, encouraging, etc. Please contact Laura at laura@maximcr.com and she will serve as the voice of WCR to acknowledge anything that should be with cards, flowers, etc. … whatever seems appropriate. If possible share the address of the person or persons being acknowledged. Many thanks! Laura Ousley Hospitality Chair Maxim Cleaning Michael J. McGlynn, CSP, GRI New Home Consultant Your Celebrity Home Representative Cell/Text: 402-660-3359 mmcglynn@CelebrityHomesOmaha.com CelebrityHomesOmaha.com Lights! Camera! Action! WCR Trivia NIGHT ...a night at the movies! Thursday, March 5 Doors open @ 5pm; Trivia @ 7pm Omaha Fire Fighters Union Hall 6005 Grover St. Omaha, NE 68106 $200 / Table 8 Team Members / Table No outside beverages allowed! For additional information on WCR Trivia, please email June Eads; jeads@amerispecne.com Team Name __________________________________________________________________________________________________ Director Name __________________________________________ Director Email ________________________________________ Team Member ___________________________________________ Company ___________________________________________ Team Member ___________________________________________ Company ___________________________________________ Team Member ___________________________________________ Company ___________________________________________ Team Member ___________________________________________ Company ___________________________________________ Team Member ___________________________________________ Company ___________________________________________ Team Member ___________________________________________ Company ___________________________________________ Team Member ___________________________________________ Company ___________________________________________ Make checks payable to WCR Early registration and team payment MUST be received by Feb. 12 to receive a FREE drink ticket for each person on your team! Mailing to: Heidi Weeks Centris FCU, 11718 M Circle, Omaha, NE 68137 Email: hweeks@centrisfcu.org 8 Affiliate Spotlight ... We All Start at Zero Submitted By Lynette Arrasmith Happy New Year and Hello 2015! As I pondered what to write about for the newsletter this month, I remembered something that Cindy Tomcak said at a sales rally for our team last year as we were doing some business planning; “We all start at zero.” WOW, that can sure cause you to pause for a minute. It’s the New Year and we all start at zero. That said; what can we do to insure a business that grows from that point of zero? Several years ago, I was introduced to a book by Tim Templeton called The Referral of a Lifetime. What was interesting as I read all of my highlighted favorite parts was the common theme around putting relationships first. OK, so, this is not a new concept but it is one that can easily be forgotten. It all comes down to building a referral-based business. If you understand that your relationships are more important than your products or services and you always put them first, your existing customers/clients and all the new people that come into your life will see this, realize you’re the real thing by your actions, and enjoy referring their friends, associates, and acquaintances to you. When someone they know needs your products or services, they know you’ll treat them right. Let’s talk about The Four Principles of Business as outlined in the book: 1. The 250 by 250 Rule. It’s not only who you know that counts, it’s who your customer/clients know that is important. When asking for a referral, always use ‘who do you know’ instead of ‘do you know’. 2. Build a database and ABC it. Your A’s are the ones who will most likely refer you (your raving fans); the B’s are individuals that you think can champion your cause as well as refer you if you educate them about how you work; and the C category are people you are not sure about but still want to keep communicating with. 3. “Just let me know.” I love that phrase! Educate your customers/clients about how you work and your value to them through regular, tangible actions performed without fail. 4. Keep in touch, consistently, personally, and systematically. I am going to challenge you to ask yourself: What are you doing to stay in front of your ‘audience’ on a regular basis? Regular means no less than 6 times per year. Don’t use the spray and pray marketing strategy. Be diligent, be consistent, make it valuable, and don’t forget to be personal. There was a national survey that asked people who had just purchased a home using a real estate agent if they would use the same agent again. Almost 80% said they would. But in a separate survey, recent home buyers were asked if they did use the same agent and only about 10% responded yes. Hence, the need for The Four Principles of Business! Just remember, business happens on a personal level after a professional impression has been made and it is eleven times more expensive to find a new client than to keep an existing one. With consistent communications you earn the right to ask for a referral. So, if we all start at zero, what will make the difference for you this year? • Have a marketing plan and implement it. • Develop your email and print campaigns. • You must make an investment in your business to grow. ______ One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. His response was a question: “Where do you want to go?” “I don’t’ know,” Alice answered. “Then,” said the cat, “It doesn’t matter.” Alice in Wonderland ~Lewis Carroll,______ BELIEVE IN YOURSELF AND GO FOR IT! “Sooner or later, those who win are those who think they can.” ~Richard Bach Lynette Arrasmith is Sr. Sales Manager, Mortgage Lending with First National Bank, Larrasmith@fnni. com; 402.602.7585 9 Using Pinterest to Create City Guides Pinterest is a great tool for planning a wedding, a baby shower, your Thanksgiving feast, or your Holiday Decorations, but what about for business purposes Pinterest can be a great tool for you as a REALTOR to showcase that you’re an in town expert! You can create a variety of boards to organize city-centric guides of your favorite places for homeowners who may be new to town, or new to a certain subdivision. Getting started on Pinterest is easy. Signing up for a new account is a flash and of course, is free. Just go to Pinterest.com and follow the set up prompts. Once you have your account created, you will want to go to the “Goodies” section on Pinterest to add a “pin it” button to your toolbar. This sounds more complicated than it is, I promise. The link for the Goodies is under the about section on Twitter, and I’ve included it below for your convenience. You will simply drag the “Pin It” button from the website and drop it into your web browser bar, like you would to bookmark a favorite page. What this little button allows you to do is to visit almost any website, and “Pin” your work back to your Pinterest Boards that you are creating. Stay with me here, I promise the site is very intuitive, and can even be set up from your smartphone or tablet device! After you have your pin it button, Click on the “Create a Board” icon in Pinterest. Give your board a name, description and category. Next, you can decide if you want to add a map to your board (I suggest that you do), and decide whether you would like to keep it secret or public. Secret boards have their benefits if you want to keep your pins private between you and your clients, but I suggest making it public. It can’t hurt if others see, follow, or share your board or pins...this just means more free marketing for you!! Next, you can allow others to add Pins to your new board by adding their email addresses or user names. This is helpful when you are on a team or have an assistant who may be contributing to the boards as well! Hit Continued on Page 10 Home • Multi-Family Condos • Rental Properties Auto • Life • Health • Business Omaha’s Premier Home Inspection Company Free 90 Day ServiceOne Home Warranty ASHI Certified Inspectors Computerized On-Site reports Digital Photos on CD Mold and radon Testing ® Member of Omaha Area Board of Realtors TO SCHEDULE AN INSPECTION CALL: 402-677-2423 www. cornerstoneinspects.com • New Construction Discount! • • New Roof Discount! • Prompt Professional Service Free Flood Determinations/Quotes Lisa Powell (402) 614-4633 www.PowellInsuranceAgents.com 10 Continued from Page 9 Create and your board will be ready to go. Now, visit your favorite Omaha websites, and click the “Pin It” button you added to your browser bar. It’ll pop up a window that allows you to choose which of your boards you would like to Pin the website too, and which image from the site you would like as your pin. I suggest you write a brief note here on why you are choosing to pin this particular place. You can also search for other Omaha pins on Pinterest and share them to your board. This is a shortcut for creating a board faster, but your board will be stronger if you take the time to add unique pins from around the web too! Happy Pinning!! To Add a Pin It Button: https://about. pinterest.com/en/goodies Jacy Riedmann Technology Chair Amoura Productions Ericka Heidvogel New Home Consultant (402) 917-4888 402-334-7926 Patrick Casey Home Inspections Radon & Mold Testing Cherie Casey www.hbponline.com Fax: (402) 934-4973 eheidvogel@celebrityhomesomaha.com 14002 L St., Omaha, NE 68137 www.celebrityhomesomaha.com 11 WCR Picture Pages 12 WCR Picture Pages 13 WCR Picture Pages President’s View by Jessica Sawyer I am honored to lead this group of dynamic women and affiliates of our Omaha Chapter of Women’s Council of REALTORS® in 2015. I have been grateful to be a part of WCR for my entire sales career in real estate. I have a strong team of REALTORS® and Affiliates helping this year and I am excited to find out how talented and creative each one of you can be in your new role. when we sit down to have a dinner or lunch with a potential client. You never know what they know and won’t they be impressed that you have proper etiquette! My goals this year are to continue to add value to our members through speakers and networking, continue to grow our Chapter, stretch each and every one of us to become better members of society, and have fun while doing so. Jessica Sawyer 2015 WCR President DEEB Realty Thank you for the opportunity to be our Omaha Chapter President. I certainly look forward to engaging all of you and making this a memorable year! We are starting off strong at our January luncheon with a speaker that will teach us to mind our Ps and Qs, as well as changing how we think THANKS TO FOCUS PRINTING FOR DESIGNING OUR NEWSLETTER. THE MISSION OF THE WOMEN’S COUNCIL OF REALTORS® ❦ We are a network of successful REALTORS® empowering women to exercise their potential as entrepreneurs and industry leaders ❦