mediakit 2015 - Net Média Zrt.

Your Financial News
www.portfolio.hu/en
MEDIAKIT
2015
INTERNET USAGE SURVEY OF PORTFOLIO.HU
The leading Hungarian news and data provider on economy of the Portfolio group on the internet. We provide our
readers and clients besides quality news, analysis, rates with stock exchange trade systems, decision supporting devices,
Group
exclusively published analysis. The basis of the knowledge centric company is the renowned group of experts supporting
all our products with their skills.
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ONLINE
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analysis, researches
INTERNET USAGE SURVEY OF PORTFOLIO.HU
www.portfolio.hu/en
seminars. General reviews, detailed evaluations for the
company leaders, investment and product sales networks.
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the TraderSzoba (TradersRoom)
Your Financial News
modules on economic fields. Practice oriented, customized
Ÿ Macro-economic proceedings
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2
MEDIAKIT
2015
The Portfolio.hu has been the warranty of the standard economic content of Hungary and Central
Europe for 16 years. Besides prestigious professional prizes, nationwide known and recognized
analysts, and internationally determining conferences, our most important value has always
been and will always be news. For economic and financial news can only be truly understood
from a trustworthy source, and only a trustworthy source can give a solid background for making
a definite opinion. For business decision makers and arbiters of economic policy Portfolio.hu is
the prior and essential news source.
BUSINESS DECISION MAKERS GFK, TNS RESEARCH DATA
.HU
IGO %
11
THE MOST TRUSTWORTHY HOMEPAGES / FINANCE, INVESTMENT
por
t
1
u
.hu
hvg %
14
tfolio.hu
por 17%
io.hu
fol %
7
hvg
10% .h
OR
PLACE OF PRIMARY INQUIRY / FINANCE, INVESTMENT
hu
inde
10% x.
ex.hu
ind 4%
1
60 minutes deep interviews, target group: bankers in leading position Source: TNS, GFK 2013-06
FOCAL TOPICS
stock
exchnage
Macro
Agriculture Energy
financing
compay
car
investment
lifestyle
real estate
IT / telecom
EU sources
FMCG
INTERNET USAGE SURVEY OF PORTFOLIO.HU
Your Financial News
www.portfolio.hu/en
per day
per day
real user
high quality
professional
article
110 000
60
30
analyst, journalist,
stylus
3
MEDIAKIT
2015
THE PORTFOLIO GROUP AMONG OTHER
LEADING NEWS PORTALS – ACCESS
28%
THE PORTFOLIO GROUP IS THE MARKET
LEADER AMONG ECONOMIC NEWS
PORTALS – ACCESS
11%
23%
18%
8%
8%
Portfolio group
6%
4%
4%
NOL.hu
6%
ág
pi.h
na
pr
OR
da
s
/g
az
/g
az
.hu
ex
Ind
Po
rt
fo
lio
cs
op
da
s
or
ág
t
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion
Data, 2015-04 (15+ local audience)
u
iva vg.h
u
tb
an
ka
r.h
u
Inv
es
to
r.h
u
2%
IGO
.hu
hvg.hu
Index.hu
ORIGO.hu
11%
OVER 590 000 REAL USER PER MONTH
MONTHLY USAGE
Page download (PI)
Visitors (real users, RU)
Portfolio.hu
12 235 747
405 756
Pénzcentrum.hu
2 130 751
356 715
Agrárszektor.hu
418 697
114 982
Portfolio Group
14 785 195
592 304
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2015-04 (15+ local audience)
INTERNET USAGE SURVEY OF PORTFOLIO.HU
Your Financial News
www.portfolio.hu/en
4
MEDIAKIT
2015
A DAILY AVERAGE OF 100 000 PORTFOLIO READERS
200 000
Number of individual
visitors a day
Portfolio
csoport
Portfolio
group
150 000
Portfolio.hu
portfolio.hu
Gazdaság / index.hu
Gazdaság (index.hu)
Gazdaság / origo.hu
Gazdasag (origo.hu)
100 000
pénzcentrum.hu
penzcentrum.hu
Napi.hu
napi.hu
50 000
vg.hu
vg.hu
privatbankar.hu
privatbankar.hu
Source: OLA
0
2014/07 08
09
10
11
12
34,5
02
2015/01
04
03
05
06
07
INTERNET USAGE SURVEY OF PORTFOLIO.HU
Your Financial News
www.portfolio.hu/en
8,4
7,4
6,7
Na
pi.h
u
l.h
u
HV
G.h
u
15,0
no
17,5
In
ga dex.
zd hu
as
ág
or
i
g
ga o.
zd hu
as
ág
Portfolio.hu opening page
Po
rt
fo
lio
.hu
A PORTFOLIO READER VISITS THE PAGE 34,5 TIMES
A MONTH IN AVERAGE
6,3
Average number of visits
per visitors a month
Source: Gemius SA: gemius/Ipsos Fusion Data,
2015-04 (age group 25-59, Esomar AB, male)
5
MEDIAKIT
2015
COMPOSITION OF AUDIENCE AT PORTFOLIO.HU OPENING PAGE
73%
81%
59%
male
Esomar AB
68%
age group
25-59
78%
Budapest our
Pest country
Entrepreneur, leader;
graduate, other
professional
Source: Gemius SA: gemius/Ipsos Fusion Data, 2015-04
722
153
ex
u
g.h
u
hv
pi.h
141
or
ga igo.
zd hu
as
ág
181
ind
228
.hu
u
l.h
no
237
na
Potrtfolio.hu opening page
44
4.h
u
in
ga dex.
zd hu
as
ág
po
rt
fo
lio
.hu
APPROACH OF „AB” STATE MALE WORKERS OF
FINANCIAL-ECONOMIC SECTOR
(Affinity index)
139
98
86
Source: Gemius SA: gemius/Ipsos Fusion Data, 2015-04 (15+ local audience)
INTERNET USAGE SURVEY OF PORTFOLIO.HU
Your Financial News
www.portfolio.hu/en
6
MEDIAKIT
2015
OVER 176 000 REAL MOBILE USER PER MONTH
MONTHLY USAGE
Page download (PI)
Visitors (real users, RU)
Portfolio mobilweb
1 615 126
115 003
Pénzcentrum mobilweb
409 629
102 686
Portfolio Group
2 024 755
175 906
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2015-04 (15+ lokal audience)
27% OF THE VISITORS FOLLOW OCCURRENCE VIA MOBILE DEVICES
mobile
21%
desktop
73%
INTERNET USAGE SURVEY OF PORTFOLIO.HU
Your Financial News
www.portfolio.hu/en
tablet
6%
Share of Portfolio visitors
by device types
Source: Google Analitics 2015-04
7
PORTFOLIO GROUP 2015
CENTRAL EUROPEAN MEDIA & PUBLISHING
NetMédia Zrt.
Index.hu
Port.hu
Napi.hu
Femina.hu
Inforádió
Shopline.hu
E-Target
Portfolio
Pénzcentrum.hu
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Events
Publications
480 000 RU*
380 000 RU*
110 000 RU*
8000 participant**
50 000 copies, readers**
Conference
Seminar
Club
Portfolio booklets
REsource
Agricultural Yearbook
*mounthly visitors data **yearly visitors and readers data
unbeatable professional gro
up,
quality professional content
Your Financial News
750 000
reader/mounth
520 000
200 000
www.portfolio.hu/en
facebook follower
our conferences in 3 countries
ies
reach the players of 8 industr
article/15 years
Internationally
recognized brand
W e are 15 years old!
market leading stock
exchangedata provider
teaching thousands
of private investors
The leading Hungarian
public financial
news portal
the first news source
of domestic
agriculture
did you know?
we make 250 roll-ups for our conferences a year
over 1000 senior leaders take part
on our conferences every year
25 000 cups of coffee a year on our conferences,
30 000 cups of coffee drunk by 30 analysts in the editorial
140 000 pages of information
is handed out on our events
6000 private investors take parts
in our trading trainings
we had 800 seminars
and 1000 webinars all together
Market leading, bilingual
real estate magazine
of Hungary
our charming trader lecturers get hundreds of fan mails
The Portfolio Financial is a market leading BSE-data provider
50 institutional and over 5000 private investor
is served by Portfolio Financial
The events of portfolio within the 15 years
How portfolio is made
30 analyst journalists write the articles.
Non-stop readiness, the portfolio never sleeps.
Our analysts are average 32 years old, with maximum workload:
about 17 000 article published every year.
The most popular article attracted
249 550 visitors. On the busiest day
205 000 people visited Portfolio.hu.
regular audience: 52 000 followers on Facebook
Your Financial News
www.portfolio.hu/en
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