Carl Daikeler, Chairman/Chief Executive Officer

Media Contact:
Philippa Bernstein
1 (310) 883-9044
pbernstein@productpartners.com
Carl Daikeler, Chairman/Chief Executive Officer
There’s a business philosophy that has served Carl Daikeler well throughout his 25-year
career: if it generates reasonable profit at the same time that it helps the customer succeed,
it’s a business worth pursuing.
Carl is the creator of Beachbody.com, which includes top brands like P90X®, Power 90®,
Slim in 6®, INSANITY®, and Shakeology®. While there was no shortage of workout DVDs prior
to Beachbody®, the combination of Daikeler’s personal pursuit to maintain his own health and
fitness and his perception of the health care crisis due to obesity has redefined in-home
fitness. What is now referred to as “The Beachbody Approach” to in-home fitness programs
has gained the attention of more than ten million satisfied customers and generated over $1.3 billion in sales. And
Carl’s just getting started.
As co-founder, Chairman, and CEO of Product Partners, Carl’s sole focus is to help people achieve their goals to
lead healthy, fulfilling lives. Through the Team Beachbody® Coach Network, Carl’s goal is to create the largest
community of health and fitness–related peer support in the world, devoted to a three-pronged approach: (1) stay
active, (2) improve your nutrition, and (3) share the experience with people around you.
Having worked for every major infomercial marketer, including beauty juggernaut Guthy-Renker, Carl has 23 years
of extensive product marketing experience. He has learned during his career that the most successful companies
aren’t those who just sell products, but those who sell products that truly deliver on their promises.
Carl has worked in every aspect of the direct response business, from creating products to advertising, media
buying, operations, international distribution, and general management.
His first foray into fitness product development was as co-founder of TelAmerica Media, where he created 8-Minute
Abs®. In 1998, he assembled 20 angel investors to launch Product Partners and the Beachbody brand, which in 10
years has legitimized fitness products sold on TV and the Internet, and developed hundreds of thousands of fans.
In 2007 Carl launched Team Beachbody®, the first multi-level marketing (MLM) business focused on a holistic
approach to fitness and weight loss. With a database of 7 million people, it leverages $100MM a year in advertising—
another industry first. By putting the rewards for living a healthy lifestyle into the hands of the people who have the
most to gain by getting healthy, Team Beachbody added the first scalable financial incentive to the obesity problem,
which has reached epic proportions. The MLM has already recruited 20,000 distributors and is charting plans for
rapid expansion, including the U.S. Hispanic and international markets.
Carl lives in Los Angeles, California, with wife Isabelle and two children.
Media Contact:
Philippa Bernstein
1 (310) 883-9044
pbernstein@productpartners.com
Jon Congdon, President, Product Partners, LLC
As co-founder of Product Partners, LLC, Jon Congdon is instrumental in shaping the mission
of the company and expanding its vision and growth. He’s involved in the management of
product marketing, e-commerce, and business operations, and oversees media distribution
channels to increase the Beachbody® market worldwide. He oversees Breakthrough in
Beauty®, Product Partners’ beauty division.
Jon’s commitment to creating well-tested, effective products has helped the company build
a reputation for quality programs and merchandise that deliver real results. He was even a
test group participant for the Power 90® and P90X® fitness programs, and drives the quarterly
internal company-wide fitness challenges as well.
After launching his career at Procter & Gamble, Jon traveled the world “on walkabout” before teaching science for
more than 3 years in California. In 1995, he launched his own educational consulting firm, but soon felt the call back
to the world of marketing entrepreneurship. In 1996, he joined leading infomercial marketer Guthy-Renker, where
he met Carl Daikeler, and the two collaborated on multiple national marketing campaigns before founding
Product Partners in 1998.
Jon, along with Carl, was a finalist for Ernst & Young’s Entrepreneur of the Year® award in 2005. He holds seats on
two boards, including his second term on the Electronic Retailing Association (ERA) Board of Directors. In 2009, he
testified in Washington, D.C., in front of the Senate Commerce Subcommittee on Consumer Protection, Product
Safety, and Insurance as a representative of the marketing industry, supporting the right to use inspirational
testimonials in advertising.
Jon graduated from the University of California, Los Angeles, and holds a degree in political science with an
emphasis in American constitutional law and international relations. He can often be found on the beaches of
Southern California pursuing his favorite sport, beach volleyball.
Media Contact:
Philippa Bernstein
1 (310) 883-9044
pbernstein@productpartners.com
Products and Experts
Beachbody® produces the nation’s most popular in-home fitness and weight loss solutions. Founded in 1998 by
Product Partners, LLC, Beachbody offers programs that provide a comprehensive approach to health and fitness,
combining challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements, and an
online support system.
Beachbody trainers and fitness programs include:
TONY HORTON
Meet Tony Horton, the master of motivation behind P90X®, the #1 fitness
infomercial in America. Over the last 17 years Tony has perfected and shared
his fitness expertise with countless individuals around the world. From
professional athletes, sports teams, major movie stars, and recording artists
to the everyday Joe and Jane, Tony helps people turn their lives around with
the perfect mix of encouragement, humor, discipline, and fun.
His expertise includes post-rehabilitation training, advanced stretching,
yoga, weight/resistance training, cardiovascular/aerobic training, boxing, and
kickboxing, plus circuit, cross, and interval training. Aside from his best-selling
fitness programs with Beachbody and operating ASH Fitness, a state-of-the-art training facility in Santa Monica, California, Tony hosts a minimum of three fitness camps per year where he personally helps people meet their
goals. He’s in the process of writing his first book and is in discussions to star in his first reality show.
Tony has been featured in national publications like Men’s Fitness, Fitness, People, LA HEALTH, and Self, and has
made multiple appearances on national television, including CNN, NBC, and CBS. His training techniques have
produced amazing results for such celebrities as Ashton Kutcher and Demi Moore, the Twilight saga’s Taylor
Lautner, pop stars Pink, Usher, and Sheryl Crow, former New York Giant Carl Banks, and current Philadelphia
Eagle David Akers, who credits the P90X® Extreme Home Fitness program with helping him set the NFL record for
most consecutive post-season field goals in 2009.
P90X®
A revolutionary system of 12 workouts, P90X is designed to transform
your body from regular to ripped in just 90 days. Accelerated results are
gained by tapping into weight training, yoga, plyometrics, Kenpo karate,
stretching, and abdominal work. The program includes a 3-phase
nutrition plan, a fitness guide, and a calendar to track your progress.
10-Minute Trainer®
Designed to give you breakthrough results in under 10 minutes,
10-Minute Trainer uses Tony’s Super Stacking Technique™ to combine
the most effective cardio, abs, and sculpting moves into short but
effective workouts. The easy-to-follow eating plan helps you get maximum
results with less effort.
P90X® Plus
Take your P90X success to the next level with new moves and extreme
intensity, set to music created exclusively for the series by Jason Scheff,
lead singer of the band Chicago. These 5 workouts use cardio and
resistance training to challenge your body and elevate your fitness routine.
Power 90®
Transform your body in just 90 days. Power 90 is an intensive regimen
that includes cardio, weight training, and abdominal workouts, as well
as the Fat Burner Meal Plan to help you lose weight and inches.
Sectional Progression™ training targets specific zones for maximum
toning results.
Power 90® Master Series
Advanced workouts and innovative moves build on your Power 90
success and take your results to the next level. The workouts target
specific problem areas for maximum body sculpting and muscle
definition.
SHAUN T
Shaun T is a native of New Jersey. A graduate of Rowan University, where he
received his BS in Sports Science with a minor in Theater/Dance, he currently
resides in New York City. Shaun has performed in theater and television, and
worked as a dancer and choreographer with numerous artists. His credits
include the original cast (as well as the workshop crew starring Val Kilmer) of
the musical version of The Ten Commandments; Pippin; and Applause. Shaun
has appeared on such TV shows as HBO’s Six Feet Under and The Tonight Show
with Jay Leno; on the cable channel BBC America; and in the movie Beauty
Shop starring Queen Latifah. He has danced with such recording artists as
Mariah Carey, Aaron and Nick Carter, and Elephant Man. Shaun has also
worked with many companies, including Nike, Radio Shack, the Los Angeles
Lakers, Marc Jacobs, and Boost athletic shoes.
INSANITY®
Shaun T pushes you past your limits with plyometric drills on top of
strength, power, and resistance intervals, plus ab and core training
moves. This 60-day cardio-based conditioning program is the most
intense workout ever put on DVD.
Hip Hop Abs®
Dance your way to a six-pack and burn the fat off your entire body
without doing crunches or sit-ups. Shaun’s Tilt, Tuck & Tighten training
method works your abdominals while revving your metabolism so you
shed weight and inches all over.
Rockin’ Body®
A great beginner program, Rockin’ Body will help you sweat off the
pounds to all your favorite dance-floor hits. Shaun shows you how to
burn serious calories while performing fun routines at your own dance party.
Shaun T’s Fit Kids® Club
It’s all about sweat, strength, and fun as Shaun T leads awesome
dance moves that will get kids active and healthy. Includes a wall chart
to help teach kids good eating habits and how to understand nutrition
labels. For ages 7 to 12.
CHALENE JOHNSON
Chalene began studying dance and martial arts at age three. She continued her
training in tae kwon do, dance, and aerobics while attending Michigan State
University. After moving to California in the early ’90s, Chalene began creating an
exercise class that combined the sexiness of dance, the hip feel of funk, and the
power and strength of kickboxing. Today, the resulting program, Turbo Jam®, is
one of the most popular in-home exercise programs in the country. Her next
program, ChaLEAN Extreme®, took fat burning to a whole new level, with
people of all shapes, sizes, and ages losing up to 60 percent of their body fat in
just 90 days. Chalene is proud to have recently introduced TurboFire®, her
High Intensity Interval Training (HIIT) home workout series, which has
redefined maximum calorie burning.
Chalene also contributes her knowledge and expertise to leading health and fitness publications, and regularly
appears on TV as a fitness expert on such networks and programs as QVC, E!, The OC Body, FOX 11, and Better
Bodies. Chalene lives in Southern California with her husband and two children.
TurboFire®
Chalene’s intense new cardio conditioning program uses the science
of High Intensity Interval Training (HIIT) to burn up to 9x the fat and
calories of a traditional cardio workout. Alternating HIIT with cardio
Fire workouts (with hot music personally mixed by Chalene), plus
stretching and sculpting routines, and a complete nutrition guide,
TurboFire offers a total fitness solution.
ChaLEAN Extreme®
Chalene’s Lean Phasing® technique switches the fat-burning focus
from cardio to resistance training, following the revolutionary
principle: MUSCLE BURNS FAT®. This extreme workout system and
food plan ignites your metabolism, burning up to 60 percent of your
body fat in just 3 months. You’ll get visible results every 30 days.
Turbo Jam®
This complete fitness and weight loss system combines kickboxing
and body-sculpting workouts to strengthen and tone the entire body,
with intense focus on the abs. Proven fat-burning techniques along
with the hottest dance music will rock every workout.
LEANDRO CARVALHO
Leandro Carvalho earned a degree in physical therapy and amassed an
extensive dance résumé in his native Brazil. Moving to New York, he worked
with legendary choreographer Merce Cunningham while certifying as a
personal trainer and formulating his unique approach to fitness. His programs
include Brazilian Groove, a cardio dance class set to hot Brazilian music, and
Brazilian Body Surf, the latest aquatic training alternative for water lovers. His
signature class, Brazil Butt Lift, was named “Best Fitness Class” by New York
Magazine. Leandro is a regular guest on WB11’s morning fitness segment, and
his workout programs have been showcased in Marie Claire, Time Out,
New York Magazine, The New York Times, Elle, Health, and Vogue.
Brazil Butt Lift®
The supermodel’s secret to a perfect butt. “Brazilian Butt Master” Leandro Carvalho combines Brazilian dance,
cardio, and signature lower-body sculpting moves, working your lower body from multiple angles to reduce your
hips, slim your thighs, and lift your butt. His proven TriAngle Training method is so effective many of the world’s top
lingerie and bikini supermodels seek out Leandro to get their bodies into runway shape.
BRETT HOEBEL
Known as “El Capitan” and “The Dues Collector,” Brett is a sought-after fitness,
strength, and nutrition expert with a background in biomedical science and the
Afro-Brazilian martial art capoeira. In over 15 years in the fitness industry, Brett
has helped shape up some of Hollywood’s finest physiques and traveled the
globe presenting his programs. He was the co-host of Fit Family on Discovery’s
FitTV, and has appeared on The View, Good Morning America, Fox News, and the
WB Morning Show. Brett is also a recurring fitness expert for magazines
including Vogue, Allure, Elle, Shape, and Self, while his signature exercise
programs have twice earned “Best of New York” awards from New York Magazine.
RevAbs®
RevAbs is designed to burn off the fat and give you a six-pack in just 90 days. Brett’s proven training technique,
Abcentrics™, works your abs from six different angles, not just one or two. You’ll learn how to “Fire Your Abs” and
engage your abdominal muscles during every rep of every exercise, to make every move count.
DEBBIE SIEBERS
After beginning her fitness career as a personal trainer for Body by Jake,
Debbie Siebers developed and perfected a host of challenging exercise routines
to slim and shrink specific problem areas of the body. Based on her expertise,
she was approached by Beachbody CEO Carl Daikeler to create the Thin
Thighs Guaranteed!® video in 1999. The popularity of that workout led to the
development of her wildly successful Slim in 6® and Slim Series® programs. A
certified member of the Aerobics and Fitness Association of America, Debbie
has been featured on numerous television programs, including CNN, E!
Entertainment Television, Fit TV, and LIVE with Regis and Kelly.
Slim in 6®
Reshape your body in 6 weeks using the science of Slim Training®,
which combines cardio with light resistance to burn fat and sculpt a
lean body without bulking up. This breakthrough system has helped
thousands lose up to 25 pounds in just 6 weeks.
Slim Series®
Continue to slim and tone your body with intense fat-burning cardio
and increased resistance. Slim Series includes new moves to add
variety and boost your weight loss results.
Total Body Solution®
Debbie Siebers teamed with neurophysiologist Chad Waterbury to
develop this easy-to-follow program of drills to recover from stiffness,
aches, and injuries. Add it to your warm-up routine to restore mobility
and help prevent muscle strain. Take control of your joint and muscle
health today so you can continue living an active, healthy life.
Donna Richardson Joyner
Donna Richardson Joyner, the star of more than 25 award-winning exercise
videos, including Sweating in the Spirit™ and Buns of Steel®, created Body
Gospel®, an accessible cross-training program for all fitness levels that
combines inspiring gospel songs with cutting-edge exercise and nutrition to
provide long-lasting results
Body Gospel®
Body Gospel® is a comprehensive fitness program that connects the power of faith with the desire to lose weight
and get fit. It includes cross-training workouts set to uplifting gospel music, muscle-firming resistance bands, and
a complete nutrition plan created by inspirational fitness expert Donna Richardson Joyner. She shows how to
combine this effective program with faith in God to transform body and life.
GILLIAN MARLOTH CLARK and TEIGH MCDONOUGH
Gillian Marloth Clark helps people achieve wellness through movement by
focusing on the body, mind, and spirit. A favorite instructor at Crunch gyms in
New York and Los Angeles, as well as New York Sports Clubs, Tribeca Workout,
Barry’s Bootcamp, Total Fitness, and others, Gillian developed Yoga Booty
Ballet® in 1998 with friend and business partner Teigh McDonough. They now
own Swerve, a movement studio in Los Angeles.
For more than 15 years, Teigh McDonough has studied everything from jazz,
funk, hip-hop, ballet, and modern dance to kundalini, hatha, and power yoga.
She has worked as a professional dancer, choreographer, fitness instructor, and
personal trainer in Chicago and California. Bringing her passion for movement,
her dance expertise, and her charismatic teaching style to the classroom, she
helps students transform themselves by “freeing the funky ballerina within.”
Yoga Booty Ballet® Ab & Butt Makeover
Hollywood’s fun fitness secret combines yoga, dance, and body
sculpting into a one-of-a-kind booty-shaping experience. 5 workouts keep
you moving with fat-melting cardio and add a weighted ball and
sculpting band for resistance, helping to lean out your muscles for
that sleek dancer’s physique.
Yoga Booty Ballet® Master Series
Master advanced yoga and Pilates moves that focus on your abs and
booty. Boost your metabolism, burn fat, and reveal a lean, strong core.
Yoga Booty Ballet® Pure and Simple Yoga
Gillian Marloth Clark’s exhilarating routine helps you get toned and
slim through classic yoga. There’s no dancing or fancy choreography,
just gentle poses that recharge and reenergize you while they
strengthen and shape your body.
Yoga Booty Ballet® Baby on the Way
Teigh McDonough’s pregnancy workout helps you get strong, healthy,
centered, and ready for your special delivery. Using gentle, effective
techniques including yoga and stretching, it can help relieve side
effects like morning sickness and aching back, support your heart,
and help with weight control.
KATHY SMITH
For more than 20 years, Kathy Smith has stood at the forefront of the fitness
industry, with a collection of best-selling books and DVDs covering topics from
yoga and menopause to weight lifting and Pilates. She has developed and sold
more than $500 million in lifestyle and nutrition products, infomercials, and
fitness equipment. Kathy regularly shares her expertise with countless media
outlets, including The Los Angeles Times, The Today Show, The Oprah Winfrey
Show, and Larry King Live, and she serves on the board of the Women’s Sports
Foundation and the University of Southern California’s School of Gerontology.
A member of the Video Hall of Fame, Kathy received the “Lifetime Achievement”
award from IDEA, the world’s largest professional fitness organization, and
has given the keynote address at Can-Fit-Pro, North America’s largest health
and wellness conference.
Kathy Smith’s Project:YOU! Type 2®
This revolutionary new lifestyle plan can help manage or prevent type 2 diabetes or pre-diabetes. It’s the first all-inone nutrition and exercise solution designed to help manage diabetes, reduce your risk for diabetes complications,
and put you back in control.
TANIA ANTE
Tania Ante hails from San Francisco, California, and currently resides in Los
Angeles. She has performed in film, television, music videos, industrials, and
musical theater all over the world, including touring the U.S. and Europe with
Britney Spears for 4 years as one of her original dancers. An integral part of
the creation and development of all of Shaun T’s fitness programs, Tania now
leads Shakeology: The Workouts, routines designed to produce great results
in conjunction with our breakthrough protein shake, Shakeology®. Shakeology: The Workouts
The 30 is great for beginners, with a mix of cardio, resistance training, and flexibility to get you started on your
transformation. The 50 adds new moves and increases intensity to help you get faster results.
Team Beachbody®
TeamBeachbody.com offers the most compelling peer support system ever created, with personalized meal
plans, expert advice from Beachbody® trainers, and one-on-one support from your personal Team Beachbody
Coach. Connect through our Message Boards to other members who are committed to losing weight and living
healthy lifestyles. Log your workouts in our virtual WOWY SuperGym® and you’re automatically entered in our
daily sweepstakes. Win amazing rewards like iPods, DVD players, and cameras, or up to $1,000 every day—
just for working out.
Plus Team Beachbody Club members save 10 percent off the retail price of Beachbody fitness and nutrition products.
Additional Experts
Steve Edwards, Beachbody Director of Results/Fitness Advisor
A nationally recognized fitness expert, Steve has overseen fitness and diet
program development for Beachbody, as well as its educational outlets, since
2001. Prior to this he was a fitness trainer, fitness columnist, magazine editor,
and an athletics coach for 14 years. He’s coached and trained thousands of
individuals, from the ill and obese to professional athletes. He did his
undergraduate work at UCLA and holds advanced certifications in sports
conditioning, performance nutrition, fitness therapy, and fitness training. He’s
written hundreds of articles of fitness and nutrition that have appeared in over
30 national publications. He’s also written and directed two films and written
two books on rock climbing.
Steve serves as the Beachbody “white mouse,” a nickname he received by
personally testing supplements, training, and dietary theories on himself. Active
in athletics his entire life, he is a two-sport intercollegiate letterman who still
races bicycles (road and mountain), competes in multisport events, adventure
races, and ultramarathons. An expert rock climber, he has pioneered more than
500 new routes and climbed in 30 countries. Most famously, he tests the physical
limits of his body as it ages, à la his hero Jack LaLanne, in rigorous birthday
challenges that combine many physical disciplines. The goal of these challenges,
in his words, is “to test the limits of human body and push it beyond what experts
consider possible, especially as we age.”
Steve has turned his passion into his job and won’t be satisfied until there is no
longer an obesity epidemic. He is currently working on two books about
nutrition and the aging athlete.
Chad Waterbury, Neurophysiologist
Chad Waterbury is a neurophysiologist and author whose unique training
methods are used by a wide range of athletes and fitness enthusiasts. He holds
a master’s degree in physiology from the University of Arizona. His focus on
the neurophysiology of human movement and performance led him to create
novel training programs for relieving joint pain, including Total Body Solution®,
which he developed with Debbie Siebers. His exercise-based approach corrects
muscular strength imbalances and restores joint mobility so people can return
to a pain-free life.
Additional Experts
Sara Ryba, Registered Dietitian/Certified Nutritionist
Sara Ryba, a registered dietitian and a certified nutritionist, has been changing
the way people think about food and feel about their bodies for the past 15 years.
Her extensive knowledge of nutrition science and her ability to help and motivate
combine to create a service that is both highly effective and inspirational.
Sara has trained extensively in nutrition sciences, both in academic and clinical
care settings. She received her Bachelor of Science in Nutrition from Penn State
University and went on to pursue a graduate degree at Cornell Medical Center.
Sara spent her first few years working in hospitals, counseling patients with
diverse medical backgrounds. She then became Nutrition Director of Miavita, an
online health and wellness company, where she was responsible for developing
nutrition and healthy lifestyle programs. In addition to creating a multitude of
healthy lifestyle and nutrition programs, Sara currently has a private practice,
focusing mainly on fitness and weight management.
The Company
Product Partners, LLC, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission of helping people
achieve their weight loss and fitness goals and enjoy a healthy, fulfilling life. Designed by professional fitness
trainers, nutritionists, and chemists, the company’s products undergo thorough testing before being brought to
market. Thousands of customers’ success stories attest to their effectiveness.
2008 revenues exceeded $300 million, and projections for 2009 exceed $380 million.
Beachbody®
Beachbody®, the company’s home fitness brand, has been the leading innovator in the category since 1998.
Beachbody has created many of the nation’s most popular fitness and weight-loss solutions, including P90X®,
INSANITY®, Slim in 6®, TurboFire®, Hip Hop Abs®, ChaLEAN Extreme®, Turbo Jam®, Power 90®, RevAbs®, Brazil
Butt Lift®, and Kathy Smith’s Project:YOU! Type 2®. The programs combine challenging DVD-based workouts with
diet guidelines, nutritional supplements, and an online support system.
Backed by more than $100 million in TV and print media advertising, Beachbody programs are extensively
marketed through infomercial campaigns and a growing network of Team Beachbody® Coaches.
Beachbody Nutritionals®
Shakeology® and P90X® Results and Recovery Formula® lead the Beachbody Nutritionals® line of products, which
also includes other multivitamins, meal replacements, and muscle builders. All of the supplements adhere to the
highest formulation standards in the industry.
Team Beachbody®
Team Beachbody® is the online community where members get tools and support to reach their health and fitness
goals. Membership provides access to message boards, fitness advice, meal plans and nutrition information,
inspirational and educational videos, VIP chats with trainers, and a personal Coach to help members with their
purchases and guide them to sources of support and motivation.
The club includes WOWY SuperGym® (WOWY stands for “Work Out With You”), an online gym that allows members
to schedule their workouts, exercise together in virtual workout groups, and participate in chat room discussions.
It features a Goal Tracker that lets members chart their results and progress. Members who log their workouts in
WOWY are automatically entered in the daily sweepstakes, where they can win iPods, DVD players, and cameras,
or up to $1,000 every day.
Team Beachbody Coach Network
The Team Beachbody Coach Network is a peer-to-peer (MLM) distribution channel through which Beachbody
customers can sell the products directly. Coaches retail the products, can recruit a downline team of Coaches, and
assist their team in further retailing and Coaching. They earn commissions on all products they retail, and
additional compensation on the sales generated by their team.
Since its launch in spring 2007, the Network has grown to more than 27,000 Coaches.
Breakthrough in Beauty®
Product Partners entered the beauty and skincare industry with the 2008 launch of its new brand, Breakthrough in
Beauty®. The first product brought to market, Timeless Secret®, was selected through a competitive process from
more than 500 entries.
Product Partners Highlights/Timeline
1998
• Product Partners, LLC, is founded by Carl Daikeler
and Jon Congdon.
1999
• First customer.
•Great Abs Guaranteed!® and Thin Thighs Guaranteed!®
infomercials go into rollout.
2000
• Power 90® rolls out.
2002
•Slim in 6® rolls out.
2004
• With Slim in 6 and Power 90, Beachbody® has two successful
infomercials in rollout.
• Company revenues cross $100 million.
2005
• Carl Daikeler and Jon Congdon are finalists for the Ernst & Young
Entrepreneur of the Year® Award.
• Turbo Jam® launches and becomes the #1 infomercial in the U.S.
• P90X® launches, revolutionizing home-based fitness DVDs.
2007
• Beachbody is named 69th fastest growing company in
Entrepreneur magazine’s Hot 500.
• Hip Hop Abs® is the #1 infomercial in the U.S.
• Team Beachbody® direct-selling business launches.
• Company revenues cross $200 million.
2008
• P90X is the #1-selling fitness product.
• Breakthrough in Beauty® brand launches.
• 10-Minute Trainer® is the #1 infomercial in the U.S.
• Company revenues exceed $300 million.
2009
• Shakeology® launches to strong market acceptance and
continuity retention.
• Product Partners, LLC, employs over 300 people.
Beachbody® Products at a Glance
Here’s a sampling of popular Beachbody products. For more information, please visit Beachbody.com or refer to
the “Products and Experts” section of the Press Kit.
Best-Selling Fitness Programs
Nutrition and Supplements
P90X®
Shakeology®
INSANITY®
P90X® Results and Recovery Formula®
Brazil Butt Lift®
Activit® Multivitamins
Slim in 6®
Core Omega-3™
10-Minute Trainer®
Core Cal-Mag™
Turbo Jam®
Hip Hop Abs®
Follow-up Fitness Programs
ChaLEAN Extreme®
P90X® Plus
RevAbs®
Slim Series®
Power 90®
P90X One on One™
Kathy Smith’s Project:YOU! Type 2®
Chalene Johnson’s Get On the Ball!
Yoga Booty Ballet®*
Yoga Booty Ballet® Master Series
Hip Hop Abs® Ultimate Results!
Fitness Accessories
Power Half Hour®
P90X® Chin-Up Bar
Great Body Guaranteed!®
B-LINES® Resistance Bands
Weighted Gloves
Plyometrics Mat
Tony Horton’s PowerStands®*
*Yoga Booty Ballet is a registered trademark of Goddess in Training, Inc. PowerStands is a registered trademark of Tony Horton.
Corporate Info
Management Team
Carl Daikeler, Founder and Chairman/CEO
Jon Congdon, Founder and President
Headquarters
3301 Exposition Blvd.
Santa Monica, CA
1 (310) 883-9000
www.Beachbody.com
Media Contact
Philippa Bernstein
Beachbody
pbernstein@productpartners.com