Digital Habits by Device Study

Different devices are used more for
selected digital habits on a daily basis
Digital Habits by Device Study (July 2017) :
% difference from expected average for each digital habit
Desktop
Tablet
Smartphone
Shopping
+19%
Maps
+59%
Dating
+63%
Search
+19%
Weather
+23%
Automotive
+57%
Banking
+17%
Social Media
+15%
Long-form VOD +54%
SOURCE : Marketing Scientist – Digital Habits by Device Study. July 2017. Australian online users : 18 - 54 (n = 508).
www.MarketingScientist.com
© Marketing Scientist Pty Ltd. The information in this document is confidential to Marketing Scientist and is also subject to copyright. No part of this document may be reproduced, communicated or disclosed to any person not authorised by Marketing Scientist in writing to receive it.
Desktop devices had more online
browsing, and higher
conversions to purchase
Digital Habits by Device Study (July 2017) :
29%
% respondents who conducted digital shopping habits
on Smartphone and Desktop
19%
16%
SOURCE : Marketing Scientist – Digital Habits
by Device Study. July 2017. Australian online
users : 18 - 54 (n = 508).
online
Made a purchase
8%
49%
Browsed for items
64%
Conversion
Conversion
Smartphone
Desktop
© Marketing Scientist Pty Ltd. The information in this document is confidential to Marketing Scientist and is also subject to copyright. No part of this document may be reproduced, communicated or disclosed to any person not authorised by Marketing Scientist in writing to receive it.
www.MarketingScientist.com