The World`s First Black Tequila
Transcription
The World`s First Black Tequila
MODA The World’s First Black Tequila Who are we? Smooth Moda is the world’s first Ultra Premium tequila with a deep black color. Its soft amber hues foreshadow the woody savor to follow. Where does Moda come from? Moda is distilled in the historic town of Tequila in Jalisco, Mexico. Established in 1666, Tequila is best known as the birthplace of its namesake drink, made from the blue agave plant which grows natively in the area. History of Tequila The Aztec people made a fermented beverage from the agave plant, which they called octli – later called pulque – long before the Spanish arrived in 1521. When the Spanish conquistadors ran out of their own brandy, they began to distill agave to produce one of North America's first indigenous distilled spirits. Eighty years later, around 1600, Don Pedro Sánchez de Tagle, the Marquis of Altamira, began mass-producing tequila at the first factory in the territory of modern-day Jalisco. By 1608, the colonial governor of Nueva Galicia had begun to tax his products. Spain's King Carlos IV granted the Cuervo family the first license to commercially make tequila. Don Cenobio Sauza, founder of Sauza Tequila and Municipal President of the Village of Tequila from 1884–1885, was the first to export tequila to the United States, and shortened the name from "Tequila Extract" to just "Tequila" for the American markets. Don Cenobio’s grandson Don Francisco Javier gained international attention for insisting that "there cannot be tequila where there are no agaves!" His efforts led to the practice that real tequila can come only from the State of Jalisco. The history and worldwide popularity of the drink has led to the town of Tequila and the vast agave fields surrounding it to be declared a World Heritage Site. Types There are several types of tequila, but the differences aren’t commonly understood. The two basic categories of tequila on the market are mixtos and 100% agave. Mixtos use no less than 51% agave, with other sugars making up the remainder. Blanco ("white") or plata ("silver"): white spirit, unaged and bottled or stored immediately after distillation, or aged less than two months in stainless steel or neutral oak barrels Joven ("young") or oro ("gold"): unaged Blanco tequila that is colored and flavored with caramel Reposado ("rested"): aged a minimum of two months, but less than a year in oak barrels of any size Añejo ("aged" or "vintage"): aged a minimum of one year, but less than three years in small oak barrels Extra Añejo ("extra aged" or "ultra aged"): Aged a minimum of three years in oak barrels, this category was established in March 2006. Following the same rule as an "Añejo", the distillers must age the spirit in barrels or containers with a maximum capacity of 600 liters. With this extended amount of aging, the Tequila becomes much darker, more of a Mahogany color. With 100% agave tequila, blanco or plata is harsher with the bold flavors of the distilled agave up front, while reposado and añejo are smoother, subtler, and more complex. As with other spirits aged in casks, tequila takes on the flavors of the wood, while the harshness of the alcohol mellows. The major flavor distinction with 100% agave tequila is the base ingredient, which provides a more vegetal (and often more complex) flavor than grain spirits . Sensational An emerging secret, fully formed. Moda is the first and finest natural black tequila in the world, with an exquisite flavor, taste, and appearance. It animates the senses with an aroma that ascribes to caramel and cocoa. Once bathing the palate, it releases delicate herb, timber and rustic woody flavors with a touch of brine, concluding with an even finish that is the epitome of smooth. Why we’re better Our process... Moda Tequila is charred barrel aged in high-grade oak wood drums where it absorbs the rich amber/black from the cured barrel lining naturally. But more than just coloring the alcohol, the charred aging imbues a warm, rustic savor into the agave notes, with a medium intensity that evokes the essence of wood, vanilla, and herb. Our methodology: First we cure our Reposado 100% Blue Agave in a charred white oak barrel, eliciting the unique color and flavor. We then further age it for nine months. Finally we amalgamate the refined three-year aged Extra Aῆejo, adding our signature triple internal roasting process. How is it made? Seeding Our fertile acres in Jalisco, Mexico are sowed with 100% Blue Weber Agave seed, then nurtured and tilled for years until plants are matured for harvest. Harvesting Harvesters called jimadores shave the sharp, pointed leaves off the plant until the core of the agave is reached, commonly called agave hearts or pineapples. Cooking The pineapples are placed in autoclaves and pressure cooked at 212°F for eighteen hours. A process called hydrolysis releases the sugars and juices called meads that will help in the fermentation process. Grinding A crusher reduces the pineapples to bagasse fibers which are squeezed dry, and the resulting juices are collected and readied for fermentation. Fermentation The musts are sent to steel tanks where natural chemical reaction converts the sugars into ethanol by yeast. Distillation The must is separated from the alcohol in a steel pot called the destrozador. A second distillation procedure creates crystalline natural tequila with a graduation of 55% alcohol by volume. Maturation The Reposado is placed in charred, white oak barrels for a period of nine months. It is put through a triple internal roasting process, blended with our premium aged Aῆejo. Style What’s your MoDA? modatequila.com
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