september 26-28, 2014 the blvd |lancaster, california

SEPTEMBER 26-28, 2014
THE BLVD | LANCASTER, CALIFORNIA
THE STREETS OF LANCASTER GRAND PRIX
Speed. Spills. Thrills. The Streets of Lancaster Grand Prix has them all. Each autumn, the City of Lancaster organizes the west coast’s largest
and most prestigious professional go-kart street race. The event draws hundreds of North America’s elite, all vying for the coveted bragging
rights of being the fastest driver.
The event is held in the heart of downtown Lancaster, on The BLVD. The race track twists and turns through the local streets past familiar
sights like the MOAH and BeX, as well as historic landmarks such as the Western Hotel and Cedar Arts Complex. Shops and businesses also
participate to create an atmosphere that is both inviting and enthralling to all attendees. Spectators come from far and wide to attend the
Streets of Lancaster Grand Prix; consisting of a demographic that is loyal, brand conscious and eager to participate in the excitement.
LANCASTER: THE JEWEL OF THE ANTELOPE VALLEY
Lancaster, California is a city on the rise, and is the flagship community for the entire Antelope Valley. The City has launched several initiatives
drawing from both the local region and abroad. The Streets of Lancaster Grand Prix is no exception, attracting a diverse demographic that is
unified by a common interest.
With two action packed days of racing and entertainment, we anticipate record crowds. Lancaster’s local economy is thriving with consistent
population growth and increasing household income. A partnership with this event is a terrific way to align any product or service with the
hearts and minds of the community.
PREMIUM LOCATION
100 MPH. 1 INCH OFF THE GROUND
100CC AND 125CC ENGINES
• 40+ Horsepower
• Shifter and Clutch Driven
WATER COOLED
• Racing Radiator
CROSS DRILLED BRAKES
• Front and Rear Braking Systems
ANATOMY OF A MODERN RACE KART
The word go-kart may conjure up images of a miniature golf establishment or carnival, but these machines are anything but recreational.
They reach speeds in excess of 100 MPH and have 0-60 acceleration times comparable to a Ferrari or Porsche. The drivers graduate to the
highest levels of motorsport, including many drivers you see today in NASCAR, Formula 1, and the Indy 500. Affiliation with the Streets of
Lancaster Grand Prix is a terrific way to build relationships in motorsports at a grassroots level.
ACTION PACKED EXPOSURE
PARTNERING WITH THE EVENT
The Streets of Lancaster Grand Prix is a tremendous partnership opportunity for any product or service and a chance to align your brand
with one of the west coast’s premier racing events. We have packages designed to accommodate any marketing budget and a return
on investment that is unparalleled in the industry. Our staff will work with you to compile the sponsorship benefits that are right for you,
delivering maximum exposure and the type of return that best suits your particular company.
BE PART OF THE ACTION
YOU CAN DRIVE A REAL RACE KART
Being a Streets of Lancaster Grand Prix partner affords you the opportunity to be part of the racing action. Many levels of sponsorship offer
the ability to race in the event yourself or with a team of your choosing. The karts are a safe, entry-level version of those competing in the
event, but still plenty exciting. You’ll compete against other event partners and VIP’s on the same race track as the professional drivers. It’s
safe, fun, and all-inclusive. Just show up, and we’ll handle the rest.
THINK YOU’RE FAST? NOW YOU CAN PROVE IT.
MotivationTheoryPractice
Are you tired of corporate team building activities centered around ice breakers?
Want to achieve improvement in the way your entire staff views and accomplishes their work?
Then team racing is for you!
Join the City of Lancaster for a unique team building opportunity. Team racing inspires action
that improves the way your organization operates. Personalized corporate racing events are now
available. Everything is provided for your high-performance experience - karts, helmets, driving
instruction by top notch professionals and event management. So quit watching...and start DRIVING!
Two customizable opportunities are available. Event coordinators can assist you in personalizing
your package with optional upgrades (such as catering and trophies) that will leave a lasting
impression.
King of the Conference Room
Race your co-workers for
company bragging rights.
Duration: 3 hours total*
Capacity: up to 14 Drivers
Pit Stop Road Relay
Corporate challenge, race
other businesses relay style.
Duration: 4 hours total*
Capacity: up to 6 Drivers
A day at the racetrack is a memorable, bonding experience that brings
your team together in a way no other event can. Contact us for
pricing, availability and specialized packages.*
*Standard amenities include two-one hour practices prior to the event, one
practice and one heat race on the BLVD race course during the event weekend
in high performance karts.
KEY EVENT DEMOGRAPHICS
The Streets of Lancaster Grand Prix enjoys a vibrant mixed demographic of both participants and spectators. The majority of attendees
represent an ideal target demographic for your product or service. The average race fan is loyal, brand conscious and eager to spend their
disposable income on products or services that align with their favorite sport.
18-34
AVERAGE AGE
DEMOGRAPHIC
63%
MALE
AUDIENCE
68%
POSSESS
COLLEGE
DEGREES
$155K
AVERAGE
HOUSEHOLD
INCOME
GLOBAL
AUDIENCE
A VIP EXPERIENCE LIKE NO OTHER
As a partner of the event, we’ll make sure your experience is both memorable and
exciting. Each of your guests will be given an exclusive VIP credential that will provide
unrestricted access to the racing action. VIP guests are also able to watch the event from
the private MOAH Lantern observation floor. This unique bird’s eye view is an amazing
vantage point, complete with catered food and drinks for you and your guests.
PARTNERSHIP OPPORTUNITIES
Below is a general breakdown of various sponsorship levels available for the 2014
Streets of Lancaster Grand Prix.
All levels RECEIVE the following BENEFITS*:
• Logo on race course signage, website and custom wrapped karts
• VIP race and vending spot(s) for showcasing your product or service
• Ticket(s) to the VIP Pre-Race Party on Friday, September 26
• VIP Parking Pass(es) & VIP Access Pass(es) for the event
*Quantities will be determined by sponsorship level
Sponsor
Benefit
Pole Position
(Silver)
Winner’s Circle
(Gold)
Title Sponsor
(Platinum)
10’X10’ exhibit space located on main race course
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Recognition in print advertising and event program
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Master of Ceremonies recognition the day of the event
u
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Recognition in radio, cable television and electronic signage1
u
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Integrated company brand with Streets of Lancaster logo
u
u
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Opportunity to host event press conference
u
u
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Customized embroidered dress shirts
u
u
u
Recognition on event pace car for business promotion
u
u
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Awards podium & Start/Finish naming rights
u
u
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Named mention in all event wide advertising and marketing
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Estimated Reach: 250,000+ People
1
EVENT PARTNERS
Several companies have partnered with this exhilarating event, many of which have already confirmed their involvement for 2014. Below is a
listing of 2013 event participants. We invite you to speak with one of our business development experts to understand how a relationship with
this exciting event can enhance your product or service.
2013 SPONSORS
Some of the companies that partnered with the event in previous years include:
Adelman Broadcasting American Medical Response
Andy Gump
AV Harley Davidson
AV Press
AV Republican Assembly
AV Web Designs
AVTA
BeX Bar & Grill
CalRecycle
Carpeteria
Double “D” Cupcakes
eKarting News
High Desert Broadcasting
High Desert Medical Group
Lancaster Honda
Learn 4 Life Concept Charter Schools
Monticello Salon & Spa
Petro Lock, Inc.
Re/Max All -Pro
Round Table Pizza
RZ Radio
Studio Equipment Rentals
SubMarina
The Tire Store
Time Warner Cable
University of Antelope Valley
US Bank
Valleywide Dental
WA Thompson
Waste Management
CONTACT US
The Streets of Lancaster Grand Prix is high octane excitement, unmatched by any other
marketing or advertising sponsorship. Please contact one of our team members, and we’ll
customize a specific program to match your budget and objectives. We look forward to
partnering with you for this unparalleled and amazing event.
Contact: Ronda Perez | Parks, Recreation and Arts Director
Direct: (661) 723-6085 Email: rperez@cityoflancasterca.org