HBA Tulsa - Home Builders Association of Greater Tulsa

Home Building News
May 2011
The Official Publication of the Home Builders Association of Greater Tulsa,
Founded with Integrity, 1942
National
Membership day
may 24:
Double Spike Points
Making your Membership
work for you
HBA Golf
Tournament
May 20 at
Forest Ridge
2011
Executive
Committee
President’s Report:
By HBA President Rob Miles
May is one of my favorite months of the year – warmer weather, Cinco De Mayo, and building
season in full swing. In our corner of the world – we are continuing the course of maintaining a
stable market by staying focused on daily operations, smart marketing and business practices,
and above all, responding to consumer demand by creating products and homes that are both
affordable and meet the needs of today’s buyers. And, because of this and the strength of our
local economy, we continue to be one of the brighter spots in the country.
However, there are several major issues that our national colleagues are working on diligently,
which will undoubtedly have a huge impact on our ability to either accelerate our road to
recovery, or create some additional speedbumps.
First, as most all of you are probably aware, NAHB and its lobbyists are aggressively working
to preserve the Mortgage Interest Deduction. Currently, they are urging for congressional
support on a resolution to continue the deduction, which provides a tax incentive for
homeownership that is vital to the industry. NAHB asserts that eliminating or restricting the
mortgage interest deduction would erase the emerging stability in the nation’s housing markets,
increase the cost of homeownership, make the tax code less progressive and essentially raise
taxes on the middle class. Ultimately, it would put more home owners underwater, fuel more
foreclosures and impede job creation in the housing sector, where unemployment is about
twice the national rate. It is very important that we support their efforts by contacting our
local representatives to request that they support the measure. For more information about
this issue, you can also visit SaveMyMortgageInterestDeduction.com
President
Rob Miles,
Milestone Homes, Inc.
Vice President/Treasurer
Bill Butts,
Pinnacle Properties
Vice President/Secretary
Jeffrey Smith,
CedarRock Homes, LLC
Past President
Gary Soderstrom,
Gem Properties, Inc.
Membership Chair
Mark Priess,
CFR, Insurance
Builders Council President
Brent Green,
Green Homes
In addition, NAHB continues to work with government and financial institutions to restore
the flow of credit to housing. In the current economic climate, lenders have basically
stopped making AD&C loans and many are calling existing loans, even when the borrower’s
payments are current. Financial institutions are also requiring additional equity for existing
loans, and are refusing to modify loans to give borrowers an opportunity to regroup. Overly
conservative appraisals are presenting further challenges by limiting home sales and refinancing
opportunities and putting pressure on outstanding mortgage and housing production loans.
Lenders attribute their actions to regulatory requirements and pressure from bank examiners,
prompting NAHB to seek to enact legislative reform. Legislation is currently being proposed,
with the support of NAHB, to fix specific instances of regulatory excess in order to allow the
banking industry to restore lending for viable home building projects and discourage lenders
from calling construction loans where payments are current.
Green Building Council President
John Madden,
Quadesign & Company, Inc.
Beyond the legislative issues, NAHB is working for you and all members by keeping the
message out and top of mind about the state of the industry and the benefits of homeownership.
This is critical in maintaining and restoring consumer confidence levels, and ultimately getting
more buyers into the market.
Developers Council President
John Davis
Schermerhorn Development
It is a very busy and important time that will ultimately set the tone for the short-term future
of our industry.
Remodelers Council President
Chad Potter,
Drywall Repair Specialist
On a lighter note, a reminder that the National Association of Home Builders is celebrating
National Membership Day, May 24, and there are a variety of special incentives for recruitment,
including double Spike points. For more information on National Membership Day activities
and incentives, you can contact Membership Director Nikki Pauly, or look for additional
information in the Wednesday NewsFlash.
Also, at the local level, we are hosting our annual HBA golf tournament this month out at
Forest Ridge on May 20. It is a fun event, and always a full field of golfers, so be sure to
register today (see page 27 for details)!
And lastly, on the heels of last year’s successful Home Builders GreenBlitz for Habitat for
Humanity, the HBA is hosting another Kick-Off Bash to raise funds for the cause. The event
will again be held at Metro Appliances and More, and feature a silent auction and local chefs
cooking in the Metro display kitchens. For those of you that attended last year, I don’t need to
tell you what an entertaining and worthwhile event it was – and for those of you that weren’t
able to be there – don’t miss out again! Tickets are available now and capacity is limited.
Contact the HBA office to reserve yours today and we’ll see you on May 26. I encourage you
to come out for a fun evening with great food and great friends – all for a good cause. The
proceeds will be used to support the next HBA Habitat build project. Look for more details
on that project, including how you can help out on site, in the coming months.
Associates Council President
Mark Priess,
CFR, Insurance
Executive Vice President/CEO
Paul Kane
HBA Headquarters
11545 E. 43rd St.
Tulsa, OK 74146
(918) 663-5820
Fax: (918) 628-0493
www.TulsaHBA.com
If you are an industry leader then be a follower!
www.Facebook.com/TulsaHBA
www.twitter.com/TulsaHBA
Table of
Contents
5
NEW MEMBERS
6-7 SNAPSHOTS
9
CALENDAR OF EVENTS
10-11EDITORIAL
Kane’s Corner
RECENT EVENTS
12-13HBA FISHING TOURNAMENT
4
14
INDUSTRY
Housing starts
15
REMODELING ROUNDUP
16
NATIONAL REMODELING MONTH
19
RECRUITMENT INCENTIVE PLAN AND NATIONAL MEMBERSHIP DAY
20
BENEFITS OF NEW CONSTRUCTION
22
UPCOMING EVENTS
GENERAL MEMBERSHIP MEETING
25
PAY IT FORWARD CAMPAIGN
CONTINUES
26
EDUCATION UPDATE
28
SPIKE REPORT
29
MEMBERS OF THE MONTH
HOME BUILDING NEWS
MAY 2011
Quality Craftsmen Since 1897
• Design / Manufacture
• Installation
• Service
Frederick Sommers & Western Signs
415 3rd St
Tulsa, OK 74120
918-587-2300
www.fredericksigns.com
March New Members
Welcome to the HBA!
BUILDER
Cobblestone Homes, Inc.
Connell Curran
PO Box 471040
Tulsa, OK 74147-1040
(918) 282-1611
Cell: (918) 640-7252
Fax: (918) 254-5686
connell.curran@gmail.com
cobblestonehomes.net
Sponsor: Rodger Tucker
WoodBridge Homes
Robert Blocker
PO Box 247
Glenpool, OK 74033
(918) 850-8422
slb35488@yahoo.com
Sponsor: Mark Priess
Viking Builders, Inc.
Brad Dunlap
11215 S. 73rd E. Ave.
Bixby, OK 74008
(918) 808-7107
Cell: (918) 282-3898
Fax: (918) 970-4401
bmdunlap@yahoo.com
ASSOCIATE
Oklahoma Natural Gas
Terry Foster
PO Box 871
Tulsa, OK 74102
(918) 760-5808
Cell: (918) 760-5808
tfoster@ong.com
Sponsor: John Kiska
CFR, Insurance
Wes Slater
5314 S. Yale Ave., Suite 900
Tulsa, OK 74135
(918) 712-5217
Cell: (918) 724-0956
Fax: (918) 712-6322
wes@cfr-ins.com
cfr-ins.com
Sponsor: Mark Priess
C&A International, LLC
Jeff Lowe
2701 W. Concord St.
Broken Arrow, OK 74012
Sponsor: Frank Sawyer
Westlake ACE Hardware
Jodie Sanders
708 S. Aspen
Broken Arrow, OK 74012
(918) 258-1261
Cell: (918) 851-1641
Fax: (918) 258-1355
jsanders@westlakehardware.com
westlakehardware.com
Sponsor: Cathy McGhee
Stonecraft & GMS, LLC
Sam Billan
1515 W. Archer
Tulsa, OK 74127
(918) 582-8400
Cell: (918) 645-7884
stonecraftusa@yahoo.com
Sponsor: Aubrey Tapp
Quantum Forms & Promotionals
Angie Field
2731 S. Memorial
Tulsa, OK 74129
(918) 665-1320
Cell: (918) 814-7747
afield@quantumco.com
quantumco.com
Sponsor: Jim Field
Oaktree Floors, Inc.
Tim Colvard
2912 E. 73rd St.
Tulsa, OK 74136
(918) 830-2112
tim.colvard@yahoo.com
Sponsor: Wayne Farabough
C&M Pools & Spas
Craig Brunger
203 W. Cherokee
Wagoner, OK 74407
(918) 485-1422
Cell: (918) 261-6970
cbrunger@aol.com
Sponsor: Todd Dearhamer
Associate 2nd Member
Oklahoma Natural Gas
Hoot Webb
5848 E. 15th St.
Tulsa, OK 74112
(918) 831-8375
Cell: (918) 740-7083
l.d.webb@oneok.com
Sponsor: John Kiska
All New Members are
invited to join us for a
special President’s
Reception at 5:45 p.m.
before each
General Membership
Meeting, the second
Tuesday of each
month.
KTUL, LLC
Mike Gaston
PO Box 8
Tulsa, OK 74107
(918) 445-9571
Cell: (918) 688-1420
mgaston@ktultv.net
Sponsor: Mary Pearce
Elliott Roofing
Larry Cargal
3900 N. Harvard Ave.
Oklahoma City, OK 73122
(405) 789-4646
Fax: (405) 789-6032
larry@elliottroofs.com
elliottroofs.com
Sponsor: Brandon T. Jackson
MAY 2011
HOME BUILDING NEWS
5
Snapshots:
2011 Greater Tulsa Home & Garden Show
Another successful Greater Tulsa Home & Garden Show went down March 10-13 at the QuikTrip Center at Expo Square!
Volunteers put in countless hours to see the event to fruition, led by 2011 Show Chairwoman Mary Pearce and Co-Chair
Rick Shoemaker. All the volunteers were recognized at the annual Wrap Party on April 4 at Cardigan’s. The 2011 Home &
Garden Show Volunteer of the Year was awarded to Dave Sanders. Builder Volunteer of the Year went to John Madden.
Mel Baker and Tim Orchard were recognized as the Rookies of the Year. Scott Gideon, with Oklahoma Natural Gas, was
announced as the 2012 Show Co-Chair. Thank you to the Home & Garden sponsors for your support: Wells Fargo Home
Mortgage, Metro Appliances & More, Window World of Tulsa, TnT Security, Oklahoma Natural Gas and Tulsa Granite.
6
HOME BUILDING NEWS
MAY 2011
March10-13, 2011
Wrap Party, Cardigan’s South, April 4
MAY 2011
HOME BUILDING NEWS
7
h
g
i
L
r
e
tn
Heating
&
Air Conditioning, Inc.
9881 Hectorville Road
P.O. Box 83
Glenpool, OK 74033
E-mail: lightnerha@earthlink.net
Don Lightner, Owner
(918) 322-9548
(918) 224-6548
Fax (918) 322-9553
Calendar
of Events
May
3
5 p.m.
3-13
5
5 p.m.
9
3 p.m.
10 3:30 p.m.
10 5 p.m.
10 5:45 p.m.
10 6 p.m.
17 11:30 a.m.
18 11:30 a.m.
20
25 11:30 a.m.
26 6 p.m.
30
Associates Council
Builder and Developer Proofing
for Parade of Homes Guide
Remodelers Council
Executive Committee
Developers Council
Board of Directors Meeting
President’s Reception
General Membership Meeting
Guest Speaker: Fred Davis,
Political Advertising Guru
Builders Council
Owasso Chapter,
Bailey Medical Center
HBA Golf Tournament,
Forest Ridge, Broken Arrow
Green Building Council
Home Builders GreenBlitz
Kick-Off Party,
Metro Appliances and More
Memorial Day,
HBA Office Closed
2 5 p.m.
7 5 p.m.
11-19
13 3 p.m.
14 3:30 p.m.
14 5 p.m.
14 6-9 p.m.
16 6-9 p.m.
24 11:30 a.m.
29 11:30 a.m.
Remodelers Council
Associates Council
Greater Tulsa Parade of Homes
Executive Committee
Developers Council
Board of Directors
Parade of Homes Twilight Tour,
Berwick Fairways, Tulsa
Parade of Homes Twilight Tour,
Stone Canyon, Owasso
Southwest Chapter,
Pier 51 Marina, Keystone Lake
Green Building Council
June
Upcoming Events
August 24: BuildPAC Golf Tournament
All events are at the HBA headquarters,
11545 E. 43rd St., unless noted otherwise.
MAY 2011
HOME BUILDING NEWS
9
Kane’s Corner
By Paul Kane , Executive Vice President/CEO
Often, when I attend the NAHB conferences for fellow Executive Officers, so-called
experts will tell us of the great divide between the generations. Everyone knows about
the Baby Boomers. Then there’s Generation X. Now the upcoming demographic is
called Generation Y. Why? I don’t know.
HBA Management Team
Paul Kane
Executive Vice President/CEO
pkane@tulsahba.com
Bonnie Polak
Assistant Executive VP,
Special Events Director
bjpolak@tulsahba.com
Valerie Heritage
Public Relations Director
vheritage@tulsahba.com
Nikki Pauly
Director of Membership
npauly@tulsahba.com
Marlena Turley
Executive Assistant/Receptionist
mturley@tulsahba.com
Pam Fanning
Bookkeeper
pfanning@tulsahba.com
Tara Grotzke
Council & Education Coordinator
tgrotzke@tulsahba.com
The point of these discussions is to help us as association executives to learn the
differences between generational preferences so that we can better understand how to
remain relevant to them all. “This newest generation,” they warn us, “is much more
Internet focused, and much less likely to participate in trade associations. They don’t
value face-to-face interactions like Generation X and certainly as much as the Baby
Boomers do.”
These so-called experts shake up us association executives, leading us to believe that
associations like the HBA may soon become obsolete, as more and more young people
embrace social media as their way of interacting. If we don’t adapt quickly, we will be
viewed as a relic, a dinosaur which no longer makes sense in the modern age.
Yeah, I’m not buying it.
Don’t misunderstand me. I have embraced the Internet age to a large extent. We
have Tulsa HBA Facebook and Twitter accounts and update them regularly. We have
recently revamped our website to allow for more interactivity with our members.
We have recently changed to a membership database system which is in the “cloud”
meaning we can access through the Internet, instead of being housed directly on our
server. But I just can’t believe that good old-fashioned face-to-face interactions will
ever become obsolete. At least I certainly hope it won’t.
As it turns out, there is some evidence to back up my belief. A recent study from the
Pew Research Center’s Internet and American Life Project states that regular Internet
users are more likely to attend meetings or events (involving real people) of the group
they are involved in, than non-Internet users. Internet users are also more likely to
volunteer to the associations they are involved in. Often, demographic experts are too
quick to assume that people who regularly interact on the computer (like Facebook and
Twitter) are nothing more than Coke bottle glasses wearing geeks who stutter hopelessly
every time they are forced into human interaction. The Pew Research Center study
suggests just the opposite. Eighty five present of Twitter users participate in groups
or associations in the “real world”, compared to only 56% of those who don’t use the
Internet regularly.
The point of all this is that there IS hope for Generation Y. While technology enhances
our way to communicate, it will never completely replace human interaction. I believe
this is especially true in the construction industry where relationships become an
important component of the business. So while some association may want to start
doing their meetings online or through webcasts instead of having actual people come
to their building (in order to save money or to appear cool and current), there is no great
risk of that happening here anytime soon. We will continue to explore ways to enhance
your membership experience with technology. But, at the end of it all, we love nothing
more than seeing you come to the HBA for networking, meetings and events. I hope
to see you again soon.
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The Big Catch:
Annual Fishing
Tournament results
and recap
HBA members and friends
grabbed their rods and hit the lake
April 8-9 to compete in the annual
HBA Fishing Tournament. Nearly
20 teams competed in the two-day
tournament, which took place at
Broken Bow Lake.
The competition was
close this year, with just over two
pounds separating the top five
teams. This year’s winners, based
on the combined weight of the
team’s two-day catch, were: First
Place (winning $500 for each
team member): Taylor Hutchings
and Mike Casanova with 25.04
lbs.; Second Place (winning $300
for each team member): Mike
Fulps and Jim Arnold with 24.13
lbs.; Third Place (winning $200
for each team member): Jimmy
Holmes and Tony Cypert with
23.08 lbs.; Fourth Place (winning
$100 for each team member):
Tommy Thompson and Clayton
Douglas with 22.92 lbs. ; and Fifth
Place (winning $50 for each team
member): Steve Fulps and Russ
Keller with 22.91 lbs.
Top Left: Taylor Hutchings shows
off his catch. Above: Tournament
Chairman, Steve Wright, hands out
fishing rods as gifts to each participant at the tournament dinner.
The Friday as well as
Saturday Big Bass Awards, and
two checks for $250, went to Mike
Fulps for his catches of 4.72 and
4.45 lbs., respectively. The “Trash
Fish” awards, which included a
prize of $25, were awarded to
Steve Wright and Mike Fulps,
in recognition of the largest “nonbass” catches of the tournament.
The event also included a
Fishing Dinner on Friday evening
at Lakeview Lodge, where each
participant received a custom-made
American Eagle rod, valued at over
$100.
The 2011 HBA Fishing
Tournament was sponsored by
Rainbow Concrete, Oklahoma
Natural Gas Company, Brundage
Bone Concrete Pumping, Extreme
Electric, A & R Mechanical,
Abatement Systems, Inc., ABC
Supply Company, Inc., Cartwright
Heating & Air, Kelly Moore Paint
and Southern Roofing Contractors
Inc.
The Tournament was
chaired by Steve Wright, of
Southern Roofing Contractors, and
organized by commitee members
Stan Cypert, Jimmy Holmes,
Danny Cartwright, John Kiska
and Donnie Walker.
Tournament winners (from left to right): 3rd Place, Jimmy Holmes and Tony Cypert; 2nd Place, Jim Arnold and Mike
Fulps; 1st Place, Mike Casanova and Taylor Hutchings.
12
HOME BUILDING NEWS
MAY 2011
Clockwise (from top left): Rob Miles
and Tommy Thompson discuss the
day’s catch; Mike Fulps and Jim Arnold
display some of the fish that help them
win two big bass awards and second
place overall; Participants at the annual
Fishing Dinner; Tommy Thompson and
Clayton Douglas with some of the fish
that secured them a fourth place finish;
Donnie Walker and partner Jim Sanders
enjoying the Fishing Dinner.
MAY 2011
HOME BUILDING NEWS
13
Industry Update
Housing starts in metro Tulsa increase 6% in March
New home starts in metro Tulsa increased in March,
with 165 permits reported
by tracking service New Orders Weekly. This number
is ahead of February totals
by 6 percent and brings the
number of starts for the year
to 431, which is 32 percent
behind starts recorded in the
first quarter in 2010.
Tulsa logged 35 starts
in March, bringing the total
number of starts for the year
to 82, the highest in the metro
area. Bixby followed with
21 starts, and Broken Arrow
rounded out the top three
with 20 starts.
“It’s difficult to compare our first quarter housing
starts in 2011 with 2010 because the federal tax credit so
heavily influenced the 2010
numbers.” said Rob Miles, a
veteran builder and president
of the Home Builders Association of Greater Tulsa.
“If you compare the 2009
first quarter, we’re only off
14
by about 10 or 11 percent.
Looking ahead into 2011,
we’ve got stable construction
activity, close-to-normal inventory levels, lower foreclosure rates and solid housing
affordability and values. The
area remains poised to be one
of the first to rebound from
the downturn, particularly as
we approach the height of the
building season.”
Consumer activity and
buyer demand in the building market appears to be
strengthening, the 900-member trade association reported
successful feedback from
both exhibitors and attendees at its recent Greater Tulsa
Home & Garden Show, held
in March. In addition, the
organization’s annual Greater Tulsa Parade of Homes
event, Tulsa’s largest new
home showcase event, is
slated to feature over 140
homes from more than 60 local building companies. The
event is scheduled for June
HOME BUILDING NEWS
MAY 2011
11-19, 2011.
Local housing start figures reflect permit information for the entire Tulsa
metro area, which includes
Bartlesville, Bixby, Broken
Arrow, Catoosa, Collinsville, Claremore, Coweta,
Glenpool, Jenks, Kiefer,
Muskogee, Owasso, Okmulgee, Sand Springs, Sapulpa,
Skiatook, Tulsa, Verdigris,
and Wagoner along with
Tulsa, Rogers and Wagoner
Counties.
Tulsa area housing starts
Bartlesville
8/21
Collinsville
9/17
Skiatook
3/7
Owasso
9/45
Sand Springs
2/10
Tulsa
35/82
Sapulpa
0/5
Kiefer
1/6
Catoosa
0/2
TOTALS
Mar./Year-to-Date
165/431
Claremore
Verdigris 3/4
6/15
Rogers
County
7/23
Tulsa County
3/12
Broken Arrow
20/52
Jenks
13/37
Coweta
Glenpool Bixby
0/1
3/8
21/45
Okmulgee
1/3
Source: Home Builders Association of Greater Tulsa
Wagoner
County
20/33
Wagoner
0/0
Muskogee
1/5
Tulsa World
Remodeling
Roundup
By Remodelers Council President
Chad Potter,
Drywall Repair Specialists
Families remodel their
homes for many different reasons. It
may be to accommodate additional
people, to redesign the space to
better suit the family’s lifestyle, or
to save money on utility bills. But as
the home building and remodeling
industry celebrates Remodeling
Month in May, one thing is for
sure—remodeling is growing in
popularity.
MAY 2011
According to NAHB,
Americans spent $116 billion on
home improvements 2010. And they
forecast that spending on remodeling
will increase to $131 billion by 2012
as the housing market begins to
recover (let’s hope!)
Some of the most popular
remodeling projects continue to
include bathroom and kitchen
remodels, window or door
replacements, room additions, whole
house remodels, decks, new roofs
and finishing basements.
We recently celebrated Earth
Day, which brings to mind another
one of today’s hottest trends—green
remodeling. According to NAHB
surveys, the most popular reason
why homeowners choose to remodel
“green” is a desire to improve their
home’s energy efficiency or indoor
environmental quality.
Some of the top upgrades
that can make a home more energy
efficient include putting in highefficiency windows and low-flow
water fixtures, replacing appliances
and water heaters with new
EnergyStar-rated ones, increasing or
upgrading the quality of insulation,
and purchasing a high-efficiency
HVAC system that is appropriately
sized for the house.
An added incentive to
remodel green is the federal tax
credits the government is offering
for certain energy efficient home
improvements that are installed
through the end of 2011. Installation
of qualified energy-efficient
insulation material, exterior
windows, doors or roofs, and certain
electric heat pumps, water heaters
and HVAC systems are just a few of
the improvements that may qualify
for a tax credit.
Speaking of indoor
environmental quality, be sure to join
us for our May Remodelers Council
meeting, where a representative from
Sherwin Williams will be discussing
low- and no-VOC paints. The
Remodelers Council meets on the
first Tuesday of every month.
Special thanks to our 2011
Presenting Sponsor, The Womble
Company.
HOME BUILDING NEWS
15
May recognized as Home Remodeling Month
May is being recognized as
National Home Remodeling Month
by the National Association of Home
Builders. Remodeling represents a
growing segment of the construction
industry, as well as local association
membership.
The HBA of Greater Tulsa is
home to one of the country’s most
prolific Remodelers Councils. The
Remodelers Council is one of several
groups, or Councils, established by the
National Association of Home Builders
to recognize and promote various
segments within the home building
industry. At just around one hundred
members, the local Remodelers
Council is consistently ranked in the
top five largest Councils in the country
for associations with memberships of
700-999 members.
With remodeling on the rise,
understanding the remodeling industry
and its outlook becomes increasingly
important. NAHB tracks and reports
on a variety of data that measures and
analyzes the remodeling industry.
Measuring the Industry
Tracking the remodeling market
has changed significantly since the
Census Bureau discontinued a primary
data source for measuring remodeling
expenditures in 2007. The discontinued
Residential Improvements program
provided information separately for
owner-occupied units and rental units.
Within these two categories expenditures
were shown separately for major
improvements versus maintenance and
repairs. Of these four categories, owneroccupied improvements typically
accounted for a little more than half of
all expenditures, which is now derived
from the Census Bureau’s Construction
Spending program. NAHB has adopted
this other data source as the basis for
a remodeling forecast, while lobbying
the Census Bureau for a replacement
program to provide a fuller accounting
of the remodeling industry. As a result,
NAHB remodeling forecasts now
cover roughly half of all expenditures
previously tracked by the Census
Bureau.
How is the remodeling market
outlook?
Americans spent $116 billion on
improvements to owner-occupied units
in 2010, down from a peak of $146
billion in 2006. NAHB’s remodeling
forecast expects these expenditures to
increase steadily as the broader housing
market recovers through 2011 and
2012, reaching $119 billion and $131
billion, respectively. Beyond general
recovery in the housing market, key
factors driving increases in remodeling
expenditures will include: the aging
housing stock, needed aging in place
remodeling work, and increasing
interest in improving home efficiency
and green remodeling.
Who remodels?
According to the 2009 HUD/Census
American Housing Survey, households
under the age of 35 account for 11
percent of the money spent by home
owners on professional remodeling
jobs. Home owners between the ages of
35 and 44 account for 22 percent, home
owners between the ages of 45 and 54
for 24 percent, home owners between
the age of 55 and 64 for 23 percent,
and homeowners 65 or older for 20
percent.
What are the most popular
remodeling jobs?
According to NAHB surveys, the top
jobs ordered by popularity are:
Bathroom remodeling
Kitchen remodeling
Windows/doors replacement
Handyman services
Room additions
Whole house remodeling
Decks
Insurance repair
Roofing
Finished basements
Siding Enclosed/added porch
16
HOME BUILDING NEWS
MAY 2011
Get your message out to the industry!
ADVERTISE IN
Home Building News
Home Building News is the monthly magazine for the Home Builders
Association of Greater Tulsa. It is mailed to all 900 members of the
HBA, and contains Association updates, membership information and
industry news.
Advertising is a member benefit, available to current members in
good standing only. Space is limited, so make your reservation
today! Your message will reach a targeted group of the residential
construction industry’s key players ranging from builders,
developers and remodelers to bankers, contractors and building
product suppliers.
2011 Advertising Rates
20
ial!
c
e
p
f
11 S
f e!
o
% at
1m1onthly r
On
ad
bus
than
r
e
g
s lar
e
s siz
ines
FULL PaGE (Dimensions: 11” H x 8.5” W):
• Full color: $350/mo.
$311.50
• Black and white: $250/mo.
$222.50
HaLF PaGE (Dimensions 5” H x 7.5” W):
• Full color: $200/mo.
• Black and white: $150/mo.
$178
$133.50
QUaRTER PaGE (Dimensions 5” H x 3.75” W):
• Full color: $125/mo.
$111.25
• Black and white: $75/mo.
$66.75
BUSINESS CaRD (Dimensions 2” H x 3.75” W):
• Black and white $50/month
Month(s) to run_________________________________________________________
Company name________________________________________________________
Member name_________________________________________________________
Signature_____________________________________________________________
____Check enclosed ______Invoice
REQUIREMENTS: Company must be member in good standing to advertise. Files accepted electronically or on CD
with printout or PDF format (all fonts must be converted to outlines).
SUBMIT TO: vheritage@tulsahba.com, or send to: HBA, Attn: Valerie Heritage, 11545 E. 43rd St., Tulsa, OK 74146
DEADLINE: The 5th of the month prior to issue.
(i.e., March deadline is February 5, April deadline is March 5, etc.)
Make checks payable to: Home Builders Association of Greater Tulsa.
For additional information, call Valerie, 663-5820 or e-mail vheritage@tulsahba.com.
To reserve space, fax form back to 628-0493
Kick Off
Bash!
May 26, 6-9 p.m.
Metro Appliances & More Showroom • Tulsa
Featuring cuisine by
Bodean
local chefs from: Hey Mambo
Plus Wine Pull
and Silent Auction!
Tickets
$25
Call 918.663.1100 to purchase tickets.
*Limited tickets available. Advanced purchase required.
All event proceeds benefit the
HBA of Greater Tulsa GreenBlitz
Habitat for Humanity project.
Sponsored By:
18
HOME BUILDING NEWS
MAY 2011
The Chalkboard
River Spirit Casino
Lulu’s Bake Shoppe
Doc’s Wine & Food
The Brasserie
Garlic Rose
REMODELERS ALERT:
Don’t miss THE remodeling event
of the year!
The annual Remodeled Tulsa Tour
is scheduled for September 17-18.
Sponsored by the Remodelers Council, this
showcase of newly remodeled homes highlights
projects ranging from kitchen and bath makeovers
to whole house additions. The event is expected to
draw a large crowd of potential remodeling clients
again this year!
If you haven’t received an application packet, or if
you have questions about the event, contact Bonnie
Polak at Bonnie@TulsaHBA.com or 918-663-5820.
Future
The
of
Residential Construction
is Green.
Green building is more than just a checklist. It’s the use
of quality building practices that promote sustainability
to make a home healthier and more efficient.
The Certified Green Professional (CGP)™, an exclusive
designation offered by the National Association of Home
Builders, is designed to teach building industry professionals
strategies for incorporating green building principles into
homes using cost-effective and affordable options.
National Association of Home Builders
For information visit www.nahb.org/CGPinfo or call The NAHB
University of Housing Professional Designation Help Line at 800368-5242 x8154 or the HBA of Greater Tulsa at 918-663-5820.
AR79964
Reach Higher. Work Smarter.
May 24 is National
Membership Day;
HBA launches
2011 Membership
Recruitment Campaign
In today’s market, retention and recruitment are
becoming even more challenging for associations
such as the HBA. To help stay focused on building the
strength of the association at all levels, home building
associations across the country will be celebrating
National Membership Day on May 24. Membership Day is
centered around a month-long promotion by the National
Association of Home Builders to help recruit and retain
new members.
Members will earn double Spike points for the
entire month of May in recognition of their recruitment
efforts, in addition to earning points toward Tulsa’s local
membership campaign.
How can you participate? Any HBA member can
sponsor a new member. Reach out to fellow members of
your industry or business contacts that you think could
benefit from an HBA membership, and invite them to
become part of Tulsa’s largest professional group aimed at
forwarding the home building industry in metro Tulsa.
Each new member you recruit must turn in a
completed and signed membership application along with
a dues payment. Copies of the application are available
online at TulsaHBA.com and at the HBA office. Once
the application is received in full, it will be presented to
the Applications Committee, who will review the form to
ensure that all membership requirements are met.
For every application approved, points will be
awarded to the sponsor (that’s you!) as follows:
Builder or Associate Members: 1 point
Affiliate/2nd Members: 1/2 point
Each member earning four points (recruiting a
minimum of four members,) will win an all-expenses paid
trip to a fabulous destination in 2012! Past locales have
included Mexico and the Bahamas. If you earn seven
points, you will win two trips! All this in addition to the
Spike points that you receive, which earn you invitations
to private parties and other special rewards from the
Association. To be considered for double Spike points
for May, completed new member applications must be
received by May 20, 2011.
If you have any questions on membership
requirements or incentives, contact Membership Director
Nikki Pauly at npauly@tulsahba.com or 918-663-5820.
MAY 2011
HOME BUILDING NEWS
19
New homes benefit more than just buyers and builders
The only people
who benefit when a house
is built are the family
members who get to live
there, and the builder who
constructed and sold the
home, right?
Wrong. The positive
impact of new residential
construction is farreaching, bringing benefits
to families, businesses
and services throughout a
community immediately, as
well as for years to come
According to
economists at the National
Association of Home
Builders, the one-year
estimated local impacts of
building 100 single-family
homes in a typical metro
area include $21.1 million
in local income, $2.2
million in taxes and other
local government revenue,
and 324 local jobs.
But what does that
economic impact mean in
the real, day-to-day lives of
community residents?
Just think about it.
When a family moves to
a community and buys a
new house, they will likely
shop at local stores to buy
furniture and accessories
to decorate the home. They
will fill their car’s gas tank
at local gas stations so they
can get to the stores, have
local mechanics work on
4554 S. Harvard Ave.
Tulsa, OK 74135
(918) 499-1282
www.friscotitle.net
20
HOME BUILDING NEWS
MAY 2011
the car when it breaks down
or needs the oil changed,
or buy a new car at a local
dealer when it’s time to
replace the old one.
The family may
need to hire local companies
for regular services to
maintain their home, such
as landscaping, house
cleaning, pet sitters or pool
upkeep.
The children will
enroll in local schools.
This increases enrollment,
meaning more teachers,
janitors, cafeteria workers
and other school support
staff will need to be hired.
Those kids will also join
sports leagues and other
activities, buy equipment
and pay registration fees
that provide stipends for
referees and coaches.
All of this economic
activity puts income into the
pockets of local business
owners and their families,
who can then afford to
go out and spend money
themselves, which recycles
even more money into the
community’s economy.
The new family
also pays local and state
taxes. These tax revenues
help pay for a wide range
of government services,
including school teachers,
police departments,
refuse collection, parks
maintenance and road
repairs.
Over the long term,
as the families who move
into new homes become
part of the community, their
positive impact continues.
NAHB estimates that
those 100 new homes also
provide the community
with additional, annuallyrecurring impacts of $3.1
million in local income,
$743,000 in taxes and
other revenue for local
governments, and 53 local
jobs.
Families who buy
a newly built home enjoy
benefits including safety,
amenities, energy efficiency
and floor plans to fit a
modern lifestyle. But the
advantages of new homes
extend far beyond the
buyers and the builders—
residential construction has
a positive, direct impact on
the local community for
years.
Join us for the may general membership meeting!
Tuesday, May 10, at 6 pm
HBA Headquarters: 11545 E. 43rd St.
Members: $10 with RSVP by May 6, or $15 at the door
Non-Members: $20
Dinner and Drinks included
Program: Fred Davis, III, chairman and founder of Strategic Perception, Inc.
Join us for guest speaker Fred Davis, III, chairman and founder of Strategic Perception, Inc. The
firm manages the marketing of political and corporate clients. Their clients have included President
George W. Bush, Vice President Dan Quayle, Senators Elizabeth Dole, John Sununu, Jim Inhofe
and Governor Arnold Schwarzenegger. In the 2008 election cycle, Davis served as lead media
consultant for the McCain/Palin presidential campaign and creative director for the Republican
National Convention.
2011 Presenting Sponsor:
Gold Sponsor:
American Home Shield
TulsaPeople Magazine is
pleased to present the 2011
Parade of Homes
Official Guide.
For advertising* information, please contact
susie@langdonpublishing.com, 918-585-9924, ext. 232.
1603 S. Boulder • 918-585-9924
Fax: 918-585-9926 TulsaPeople.com
Hurry! THe SPace reServaTiOn
deadline iS May 12!
* Advertising is open to any associate member. Builders and
developers must be entered in the Parade of Homes.
2011 Cover
22
HOME BUILDING NEWS
MAY 2011
Make the Most of
your membership!
Benefit of the Month
spike program
Recruiting new members is an activity recognized
and rewarded through the NAHB Spike Club
Program. Those who participate are called Spikes
and they are among the most valued members
of the association. Spike credits are earned by
recruiting and retaining NAHB and Council
members. Once you earn your sixth Spike credit,
you become an official NAHB Spike! Spikes
are recognized as accomplished and connected
members. Additionally, Spikes receive: A coveted
invitation to the biggest party of the year, the Spike
Party/Directors Reception at the International
Builders’ Show; Increased visibility, recognition
and networking opportunities at industry events;
Additional VIP treatment throughout the year.
“Pay It Forward” campaign continues
Part of the mission of
the HBA is to support our
community, and in 2011,
the
Executive
Officers
are encouraging members
to take this as a personal
responsibility—one act of
kindness at a time.
Whether you are paying
the toll for the car behind you,
buying the next prescription
at the pharmacy, or picking
up the tab of the family at
the next table, the Pay It
Forward Card is a way for all
members to give back and
put a face to our good deeds.
Whatever the act, however
large or small, the object is to
lend a hand in a positive way
in our communities, which
MAY 2011
will benefit all members of
the HBA and the citizens
of metro Tulsa. The hope is
that not only will our acts
of kindness be carried on,
but also that through our
individual actions, we will
get noticed as an organization
in a big way.
If you would like some
Pay It Forward Cards, call
the HBA at 918-663-5820,
or just stop by.
We’d also like to collect
your personal stories of how
you’ve “paid it forward.”
If you have an interesting
or touching story to share,
email Valerie Heritage at
vheritage@tulsahba.com.
HOME BUILDING NEWS
25
Education Update
Structural Requirements of the
International Residential Code
Thursday, May 12
8:00 a.m. - 4:00 p.m.
HBA of Greater Tulsa
Presented by Simpson Strong-Tie
International
Your
Story Here!
Lead-Based Paint Initial Renovator
Thursday, May 12
8:30 a.m. - 5:00 p.m.
Location: Oklahoma State HBA
Sponsored by Oklahoma Professional
Women in Business
This course is designed for anyone
interested in the residential home
building process. The seminar is free
of charge and will include lunch.
7 elective CE hours for Certified
Builders. You must obtain a certificate
and send to OSHBA for credit.
To register visit www.strongtie.com/
workshops.
$225 (includes lunch.) To register visit
www.oshba.org. Register by May 9.
OSHA Fall Protection in Residential
Construction
Wednesday, May 18
1:00 p.m. - 5:00 p.m.
HBA of Greater Tulsa
If your business has
news that you would like
featured in Home Building
News, please submit the
information to Valerie
Heritage at vheritage@
tulsahba.com. Also, don’t
forget to share your Pay
It Forward experiences as
part of the HBAs unique
initiative to give back to the
community.
4 CE hours for Certified Builders.
$50 per person. To register call Tara at
918-663-5820.
Note: The deadline to
submit information is the
5th of the month prior to
publication.
8522 East 61st strEEt, tulsa, OK 74133
PhOnE: (918) 745-9977 • FaX: (918) 742-1432
Robert E. Parker
Belinda Hull, Manager
918.392.3626
Tracie Bolain
918.392.3622
Lori Nosan
918.392.3617
8522 East 61st Street, Tulsa, OK 74133
Phone: (918) 392-3555
FAX: (918) 392-3789
26
HOME BUILDING NEWS
MAY 2011
Charissa Taylor
918-392-3632
Rita Boggs, Manager
918.392.3624
Stephanie Seager
918.392.3631
Donna Carter
918.392.3690
Kelsey Egge
918.392.3612
Linda Edwards
918-392-3625
Carol A. Parker
Courtney King
918.392.3603
Robin Shaw
918.392.3630







           
          




Bill Cassetty - 168.75
Darrell Jenkins - 167.5
Phil Rhees - 162.5
Calvin Cozort - 161.5
Rex Alexander - 161.5
Steve Harris - 159
Bill Rhees - 152
A Spike is an individual
who, through his or her
recruiting and retention
efforts, builds a strong
Association base and
strengthens the housing
industry as a whole.
To become a Spike, you
must earn six Spike credits
within two consecutive
years. Credits (points) are
earned by bringing in new
members and retaining
current members.
At each new Spike level,
“Spikes” are recognized
with a series of exclusive
awards. Spike also enjoy
benefits such as visibility
among their peers leading
to increased business
contacts, invitations to
special, FREE events and
celebrations and more.
101-150 points
Joe Robson - 146.5
Brian Wiggs - 145.5
Lana Nelson - 139.5
John Kirkland - 137.5
Mark Priess - 132.5
Scott Wood - 131.5
Mike Fretz - 126
David Funk - 122
Howard Tackett - 119.5
Vern Suess - 118
Wayne Farabough - 117.5
Lindsay Perkins - 113
Linda Johnson - 110.5
Brandon Perkins - 106.75
Rick Martin - 105.5
Tom Wenrick - 102.5
Spike Points earned by
members of the Home
Builders Association of
Greater Tulsa as reported
by NAHB, January 31,
2011.
Due to space
constraints, names are
listed when each has
earned at least two Spike
points.
76-100 points
Ed Schermerhorn - 100
Lora Phillips - 98.5
Bill Butts - 94
Roger Cooper - 89.5
Melanie Haines - 89
Lantz Day- 86.5
Monte Dunham - 84.25
Ted Dubie - 80
Gretchen Casto - 77
Rick Ellison- 77
Susan Burch - 76.5
201+ points
Francine Bandy - 408
Burr Kannady - 306
Joe Hoffman - 286.25
Charles Gilmore - 236
Ken Klein - 219
Doug Shrout - 203.5
Larry Halve - 201
Howard Kelsey - 201
51-75 points
Mary Keane - 74.5
Glenn Shaw - 73
Steve Fulps - 72.5
Shawn Linfoot - 68.5
Les Kelsey - 67.5
Candis Bingham - 67
Frank Sawyer - 66.25
Zachary C. Davis - 64.5
David Sanders - 60
151-200 points
Barry Helms - 59.25
Kristin King - 200
Fred Pruett - 57.25
John Brawley - 182.5 Jennifer Boczar-Ashley - 56
Steve Murphy - 181
Steve D. Wright - 55
David Blackburn - 175.25 J. Donald Walker - 54.5
Sam Hollinger - 171.5
David Gibson - 54.5
28
HOME BUILDING NEWS
MAY 2011
Terry Davis - 53
Greg Simmons - 52
Spike Candidates
(Less than 6 points)
Sonya Fernandez - 5.5
26-50 points
Shawn Karnes - 4.5
Cheryl Funk - 48.5
Chad Potter - 4.5
Dub Jester - 48
Janet Soderstrom - 4.5
Toni Rogers - 40
Dana Brown - 4
Mary Pearce - 39.75
Stephen Brown - 4
Rita Boggs - 39.25
Tim Carpenter - 4
Ryan Farabough - 39
Reagan Eden - 4
Brandon T. Jackson - 38.25
Andy Pulley - 4
Bill Eddy - 35.5
John Davis - 3.5
Brandon Jackson - 35
Stacey Pennington - 3.5
Lee Sherman - 32.5
Robin Rogers - 3.5
Rod Brunken - 29
Thomas Watts - 3.5
Zelda Garrison - 27.75
Rodger Tucker - 3
Richard Fredrick - 27.25
Craig Boos - 3
John Fisher - 27
Bryan Casey- 3
Kevin Blackburn - 26
Donnie Johns - 3
Chuck Ramsay - 26
Jimmy Holmes - 3
Scott Sherrill - 3
6 - 25 points
Dana Penn - 3
Allen Jenkins - 23
Lisa Puyear - 3
Rick Liebman - 22.5
Carrie DeWeese - 3
Craig Thurmond - 20
John Esposito - 2.75
Mike Walker - 20
Greg Strange - 2.5
Scott Burnett - 20
Jim Lane - 2.5
Leslie Brunken - 16.75
Gary McClary - 2.5
Jerry Ledford, Jr. - 16.5
Rob Miles - 2.5
Melisa McCelvey - 15
Kirk Van Vleet - 2.5
Kyle Bradley - 14.5
Earl Howard - 2
Jeff Westerfield - 14
R. Louis Reynolds - 2
Kyle Smalygo - 13.5
Jill Stroud -2
Steve Wright - 13
Leland Cable - 2
Tricia Stafford - 12.25
John Cowen - 2
Kent Stewart - 12
Travis Detter - 2
Steve Holt - 11.5
Carl Hudgins - 2
J.D. Harp - 11.5
Robert Lemons - 2
Stuart Gallagher - 10.5
Jim Rackleff - 2
Ken Saltink - 10.5
Freddie Watkins - 2
Jeffrey Smith - 10.5
Buford Williams - 2
Maria Welch - 10
Aaron Wiltshire - 2
Brant Snap - 9.5
Marvin Krueger - 2
Gary Soderstrom - 9.5
Phil Roland - 2
Vince Mims - 9.5
Bob Crouch - 2
Robert Hughes - 8.5
Robert Hines - 2
Darby Thomas - 6.75
Pete Kourtis - 2
John Kiska - 6
Mark Wayne Mullin - 2
J.J. Rowe - 6
Chris Meyer - 2
Dabney Smith - 2
Jody Sweetin - 2
MEMBERS of the MONTH
FEBRUARY
Associate
of the Month
Builder
of the Month
Executive Committee
Member of the Month
John Madden,
ICF Construction & Supply
For all his service to the HBA.
Brandon T. Jackson,
Jackson Construction Group
For his valuable contribution as
a new member of the Budget
& Finance Committee.
Lana Nelson,
Lana Nelson Interior Design
For her longtime service on
the Home & Garden Show
and Budget & Finance
Committees.
march
Associate
of the Month
Builder
of the Month
Executive Committee
Member of the Month
Mary Pearce,
Frisco Title Corp.
For serving as Chair of the
Home & Garden Show.
Rodger Tucker,
Cobblestone Homes
For his work on the Home &
Garden Show committee.
Mel Baker,
Oklahoma Natural Gas
For his work as a first-time
volunteer on the Home &
Garden Show committee.
SAVE THE DATE!
June 11-19, 2011
Mark your calendars! The area’s premier new home
showcase event, the 2011 Greater Tulsa Parade of
Homes, is coming soon!
Visit TulsaHBA.com for more details.
MAY 2011
HOME BUILDING NEWS
29
Home Builders Association of Greater Tulsa
11545 E. 43rd St.
Tulsa, OK 74146
Mission Statement
As leaders in the housing industry since
1942, we are dedicated to protecting the
industry while promoting ethical
business standards. We support our
community through education, membership
requirements and philanthropic efforts.
PRSRT STD
U.S. POSTAGE
PAID
TULSA OK
PERMIT NO. 351
May Editor and Advertising Sales:
Tara Grotzke
11545 E 43rd
Tulsa, OK 74146
918-663-5820
Fax: 918-628-0493
www.TulsaHBA.com