top 10 - Soccerex

Barcelona/Manchester
September 7th 2015
SOCCEREX TRANSFER REVIEW 2016
1.
Technical sheet
2.
Summer transfers window 2015/16
3.
Squads review La Liga
4.
FC Barcelona & Real Madrid face to face
5.
Conclusions
6.
Annexes
2
ABOUT SOCCEREX TRANSFER REVIEW
MISSION
CONTENT
Soccerex Transfer Review by Prime Time Sport provides
since 2009 (originally established as Football Transfer
Review) relevant data and insightful and independent
analysis on the variables that influence squad designs and
player transfers at main European Clubs
• 2 releases published every year, related to Summer and Winter
transfer windows
• The objective is to combine the available data in a way that helps to
come-up with insightful analysis, rather than the publication of the
information itself
• Addressed to both football industry professionals and those that
follow it with special interest
3
TECHNICAL SHEET
• Data included refer to main division of English Premier League, Spanish La Liga,
Italian Serie A, German Bundesliga and French Ligue 1
• Transfer figures include guaranteed amounts only
• It includes player transfers that took place until September 1st 2016
• Player loans with purchase obligation are accounted as a transfer at the time of
SPECIFICATIONS
effective player exit
• Transfer figures are gross of agent fees or revenue share with other stakeholders
• It is considered that teams where players are landing have paid for transfer fees,
regardless of the participation of other investors
• Loan fees not included unless really relevant
• Squads review includes only players registered as first team members
TEAM
•
•
•
•
Director: Esteve Calzada
Head of content: Bruno Batlle
Coordinator: Aleix Piqué
Analyst: Isaac Vives
4
SOCCEREX TRANSFER REVIEW 2016
1.
Technical sheet
2.
Summer transfers window 2015/16
3.
Squads review La Liga
4.
FC Barcelona & Real Madrid face to face
5.
Conclusions
6.
Annexes
5
SOCCEREX TRANSFER REVIEW 2016
1. Background
2. European football
3. La Liga
6
BACKGROUND
 Increased trading activity all over Europe, with highest disposable income ever from
player sales to reinvest in new players
 PSG and Manchester City released from UEFA’s Financial Fair Play strict limitations.
FFP with less impact as a result of increased revenues at subsequent stronger
purchasing power, specially in the EPL
 Large number of top teams with aspirations to improve pitch results, either domestically
or in Europe (such as Manchester and Milan sides)
 Arrival and consolidation of new Asian shareholders at Milan teams, Atletico and
Valencia
 Outlook of even higher TV incomes at English Premier League and centralised system in
Spain which resulted in a 50% increase from TV revenues
 Strong British pound rate vs Euro, with an additional 9% increase vs last year
7
SOCCEREX TRANSFER REVIEW 2016
1. Background
2. European football
3. La Liga
8
PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES
+32%
Mio€
2.963
1.838
1.321
2009/10
2010/11
1.723
1.544
2011/12
2012/13
2.162
2.238
2013/14
2014/15
2015/16
Top 5 European Leagues investment a whopping 3bio€, +32% vs last season and highest
amount ever. All 5 top European leagues showed an increase in investment in players transfers
9
PLAYER ACQUISITION SPENDING-TOP 5 EUROPEAN LEAGUES
Mio€
1169
+14%
2011/12
2012/13
2013/14
2014/15
2015/16
1028
731
553
+92%
617
+4%
579
465
402
335
302
500 518
+43%
396
360
393
238 258
128
+261%
375
303
274
194 226
151
134
Premier League stayed as the driving force of European football by surpassing again1bio€ in
players spending, +14% vs last year and record high ever.
Serie A is back to top 2 with 579mio€ thru squad renovation of all top teams.
All leagues (except Ligue 1) hit record high investment figures
10
% OF TOTAL INVESTMENT BY TOP 4 IN EACH LEAGUE
82,7%
Mio€
72,5%
62,3%
56,3%
45,7%
PSG
AS Monaco
O.Lyon
O.Marseille
At.Madrid
Valencia CF
Real Madrid
FC Barcelona
Juventus FC
Inter
AC Milan
AS Roma
B. Munich
B.Leverkusen
Wolfsburg
Borussia Mon.
M.City
M.United
Liverpool
Chelsea
Ligue 1 is once again the most monopolized European league (83% of total investment by top 4). La Liga
shows the lowest polarization rate ever (73%) without neither Real Madrid nor Barcelona in the top 2. EPL
stays with the least investment polarization (46% by top 4) as a result TV moneys distribution scheme
11
2ND DIVISION EXPENDITURE– TOP 5 EUROPEAN LEAGUES
Mio€
137
35
20
5
1
England dominance gets replicated when analyzing second division expenditure by country.
Championship sides invested a whopping 137m€, 4 times more than Bundesliga B (35).
Serie B, Liga Adelante and Ligue 2 spent 20, 5 and just 1m€ respectively
12
PLAYER SALES-TOP 5 EUROPEAN LEAGUES
Mio€
2010/12
+2%
563 573
+78%
2013/14
2014/15
2015/16
+244%
484
438
2012/13
480
+81%
470
410
400
299
261
-23%
396
365
336
512
290
272
200 192
128 135
228 221
183
152 164
Premier League lead again player sales income ranking and hit yet another record high (573m€), pivotal
to sustain high levels of expenditure in players acquisition. Serie A, Bundesliga and Ligue 1 also hit
record high player sales income with 484, 470 and 400m€ respectively
13
NET SPENDING-TOP 5 EUROPEAN LEAGUES
2011/12
Mio€
2012/13
2013/14
2014/15
2015/16
596
470 465
318
217
147
122
95
70
30
27
-12
-55
-84
103
-30
23
58
82
42
62
-8
-77
-87 -97
Premier League dominance becomes even stronger when deducting income from player sales,
with a net investment of still 596mio€, 5 times higher than runners-up La Liga (122mio€, positive amount
for 1st time in 4 years). Bundesliga had a negative net investment for the 1st time and Ligue1 confirms its
players supply profile
14
TOP 10 SPENDING RANKING
Mio€
200
140
140
125
M.City
M.United
At.Madrid
Juventus
116
PSG
112
Liverpool
108
Inter
99
Valencia
91
86
Milan
R.Madrid
Manchester City spent the highest amount of the summer (200m€) after release from FFP
limitations. Manchester rivals United spent another 140m€ (adding to 196m of last year). Atlético
are surprising number 3 and traditional Italian teams are back to a top 10 that does not include
neither Barcelona nor Chelsea
15
TOP 10 SPENDING RANKING 2014/15
Mio€
196
157
149
120
M.United
FC Barcelona
Liverpool
R.Madrid
105
At.Madrid
104
Chelsea
102
Arsenal
73
66
60
Southampton
M.City
Valencia
16
TOP EUROPEAN TEAMS SPENDING RANKING
Mio€
2013/14
200
2014/15
2015/16
196
183
157
125
111
107
120
116
108
104
91
86
78
102
82
82
66
79
65
62
50
32 34
50
29
34
26
10
51
45
14
12
17
HIGHEST SPENDING ON SUMMER TRANSFER WINDOWS
Mio€
265
200
196
183
177
158
157
150
149
147
09/10
15/16
14/15
13/14
01/02
03/04
14/15
04/05
14/15
12/13
League
Position
2
?
4
3
1
2
1
1
6
1
UCL
Position
1/8
?
-
1
1/8
Semi-final
1
Semi-final
Group stage
1/4
High amounts spent in new players do not guarantee immediate pitch success. Only 5 out
of 10 highest summer expenditure resulted in League or Champions League victory
18
TOP 5 SPENDING CLUBS IN EACH LEAGUE
Mio€
Atlético Madrid
139,5
Valencia CF
99,0
Real Madrid
86,0
Liverpool FC
FC Barcelona
51,0
Villarreal CF
45,2
Juventus FC
125,3
Inter
108,4
111,9
AC Milan
91,0
Chelsea FC
82,1
AS Roma
35,8
Tottenham
72,0
SSC Napoli
32,8
Manchester City
200,0
Manchester United 139,7
Bayern Munich
79,0
PSG
116,1
Bayern Leverkusen
58,0
AS Mónaco
82,3
VfL Wolfsburg
55,2
O.Lyon
36,2
Borussia Mon.
29,0
O.Marseille
16,0
TSG Hoffenheim
23,6
LOSC Lille
12,9
19
INVESTMENT BY PROMOTED TEAMS – TOP 5 EUROPEAN LEAGUES
Mio€
47
31
20
9
14
Watford
Bournemouth
3
Norwich
Bologna
0
0
Carpi
Frosinone
0
Betis
Las Palmas
Sporting
4
Ingolstadt
1
0
0
0
Darmstadt
Troyes
Ajaccio
Angers
Strong TV income for all Premier League teams results in strong purchasing power even for promoted
teams. Just Watford (47m€) spent more than all promoted teams from other leagues together
20
ACCUMULATED 7 YEAR SPENDING OF TOP TEAMS
Mio€
817
815
551
536
517
488
433
356
315
302
244
Real Madrid continues to be the team with highest accumulated investment during last 6
years. Manchester City stays in 2nd position, rest of teams still far from the top 2
*Winter window transfers not included
21
TOP 10 TEAMS IN PLAYER SALES INCOME
Mio€
160
116
AS Monaco
At.Madrid
110
Porto
102
M.United
97
Wolfsburg
89
Inter
84
Liverpool
77
Benfica
72
70
Tottenham
AS Roma
AS Monaco was the European leader in player sales income with a whopping 160mio€, highest amount in
football history. Other traditional “selling” teams as Atlético & Porto follow with 116 and 110mio€ in player sales
respectively. Manchester United used player sales to help financing new player arrivals (102m€ cashed-in)
22
TOP 10 TEAMS IN PLAYER SALES INCOME 2014/15
Mio€
120
113
97
Southampton
R.Madrid
AS Monaco
94
Chelsea
92
Liverpool
80
Porto
79
77
FC Barcelona At. Madrid
23
73
Benfica
62
M.City
TOP EUROPEAN TEAMS PLAYER SALES RANKING
Mio€
2013/14
2014/15
2015/16
113
104
94
89
79
69
62
55
52
52
46
39
37
28
49
41
31
29
29
22
16
7 6
15
9
3
2
0
16
8
12
Inter and Juventus took advantage of player sales to finance new player arrivals.
Arsenal was the most quiet top team of the summer, with just 14m€ invested (Petr Cech)
and 3m€ in player sales income (Podolski)
24
16
3
EUROPEAN ELITE HISTORICAL SALES RANKING
Mio€
136
113
01/02
14/15
104
13/14
103
09/10
100
02/03
94
14/15
89
89
84
84
09/10
15/16
09/10
06/07
Inter Milan sales this summer got them in the historical Top-10.
Juventus sales in 2001/02 stay as the highest income from players sales amongst the top teams
*Winter window transfers not included
25
TOP EUROPEAN TEAMS PLAYER SALES RANKING
Mio€
Inter
88,6
83,7
AS Roma
69,5
Tottenham
71,6
Juventus FC
68,5
46,0
Aston Villa
64,2
Udinese
54,4
36,3
Manchester City
55,3
USC Palermo
40,5
Manchester United 102,3
Atlético Madrid
116,0
Sevilla FC
52,3
Liverpool FC
Valencia CF
50,1
FC Barcelona
Villarreal CF
VfL Wolfsburg
96,8
AS Mónaco
160,4
Bayern Leverkusen
61,5
O.Marseille
54,0
TSG Hoffenheim
57,1
OSC Lille
35,3
Shalke 04
50,2
Saint-Étienne
23,2
Mainz 05
35,6
O.Lyon
21,8
26
ACCUMULATED 7 YEAR PLAYER SALES OF TOP TEAMS
Mio€
389
307
268
237
233
231
212
207
204
161
54
Real Madrid gets reconfirmed as the most active team in the market,
toping both accumulated investment and player sales
*Winter window transfers not included
27
TOP EUROPEAN TEAMS NET INVESTMENT RANKING
Mio€
2013/14
157
2014/15
2015/16
145
101
82
98
86
83
79
57
48
49
34
33
22
10
7
78
75
71
12
4
30
30
10
37
21
20
1
4
12
-5
-17
Manchester City also tops European ranking of net investment (145mio€ after
deducting income from sales), followed by PSG (101) and AC Milan (83).
FC Barcelona spent only 5m€ net after sporting success last season and FIFA ban
28
5
ACCUMULATED 7 YEAR NET INVESTMENT OF TOP TEAMS
Mio€
584
482
429
313
283
255
227
196
91
9
*Winter window transfers not included
29
7
MOST ACTIVE TEAMS IN PLAYERS TRADING (SPENDING + SALES)
Mio€
256
255
242
Sales
242
Signings
55
197
116
196
102
160
194
152
89
84
69
149
147
50
97
200
140
140
82
108
112
110
125
99
55
37
Atlético was the most active side in Europe in terms of amount of money traded, both from player
acquisition and sales to a total of 256m€ (140 spent in new players and 116 collected from sales)
30
TOP 10 MOST EXPENSIVE PLAYERS 2015/16
Mio€
76
63
60
50
De Bruyne
Di María
Sterling
Martial
47
Benteke
45
Otamendi
41
Firmino
37
36
35
A.Vidal
Draxler
Kovacic
De Bruyne signing by Manchester City for 76mio€ was the most expensive
of the summer in Europe, followed by Di Maria (63) and Sterling (60).
Premier League or La Liga sides were involved in 9 out of 10 most expensive signings
31
TOP 10 MOST EXPENSIVE PLAYERS 2014/15
Mio€
81
80
75
50
43
L.Suárez
James
Di María
D.Luiz
A.Sánchez
40
Mangala
38
38
36
35
D.Costa
Shaw
A.Herrera
Lukaku
*Winter window transfers not included
32
USAGE TOP 10 EUROPEAN SIGNINGS 2014/15
%Minutes
86%
84%
67%
67%
64%
63%
60%
55%
48%
33%
A. Sánchez
Lukaku
D.Luiz
James
Mangala
L.Suárez
D.Costa
A.Herrera
Di María
Shaw
Alexis Sanchez was the most profitable signing last season (86% of minutes), followed by
Lukaku, David Luiz and James Rodríguez. Herrera, Di Maria and Shaw (injured) played
just 55%, 48% and 33% of the minutes respectively
*Winter window transfers not included. Calculated on domestic league minutes. Most expensive signings
33
TOP 5 MOST EXPENSIVE PLAYERS IN EACH LEAGUE
Mio€
Kovacic
35
De Bruyne
76
Dybala
32
Jackson Martínez
35
Sterling
60
Bacca
30
Arda Turan
34
Martial
50
Kondogbia
30
Danilo
32
Benteke
47
Alex Sandro
26
Rodrigo
30
Otamendi
45
Romagnoli
25
Arturo Vidal
37
Di María
63
Draxler
36
Kurzawa
25
Douglas Costa
30
Cavaleiro
15
Aránguiz
13
Traoré
14
Darder / R.Lopes
12
Chicharito Hernández 12
34
RANKING MOST EXPENSIVE TRANSFERS EVER
Mio€
101
94
81
Bale
C.Ronaldo
L.Suárez
80
James
76
De Bruyne
75
Di María
72
Zidane
66
65
65
65
Ibrahimovic
Kaka
Neymar
Cavani
8 of the top 10 most expensive transfers ever have been made either by
Real Madrid (5) or FC Barcelona (3). De Bruyne becomes 5th most expensive signing in
football history and 1st in the top 10 by Manchester City
35
SOCCEREX TRANSFER REVIEW 2016
1. Background
2. European football
3. La Liga
36
TOTAL PLAYER ACQUISITION SPENDING- LA LIGA
Mio€
+3,6%
500
470
396
360
270
518
262
128
2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
La Liga BBVA invested 518mio€ in new players, highest amount in 8 years.
As much as 14 teams increased their investment led by Atlético de Madrid and Valencia.
FC Barcelona and Real Madrid spent 140mio€ less
37
PLAYER ACQUISITION SPENDING- LA LIGA
Mio€
500 518
470
2009/10
396
360
2010/11
381
2011/12
2012/13
262
245
128
Total Liga
94 111
2013/14
223
2014/15
148
2015/16
65
Liga excl. FCB & RM
Combined investment of FC Barcelona and Real Madrid only accounted for 26% of La Liga total,
the lowest % in history (vs 50% traditionally).
Irruption of Atlético and Valencia investment, and to a lesser extend Sevilla, was the main reason
38
NEW PLAYERS SPENDING BY TEAM
Mio€
183
2013/14
157
2014/15
140
2015/16
120
105
99
86
60
65
51
45
33
14
1612
34 31
21
23
12
3
9
538
15
8
1
315
3
13
643
122
2
1
1
Atlético and Valencia take the lead from the 2 giants by reinvesting income from player sales.
Up to14 teams have spent more than last season. 4 teams could not spend any money
*Data not included for seasons in which team not at Liga BBVA
39
TOP 10 ON 7 YEAR ACCUMULATED INVESTMENT
Mio€
817
551
381
262
148
Real Madrid FC Barcelona
At.Madrid
Valencia
Sevilla
114
Villarreal
85
Málaga
39
31
26
At.Bilbao
Getafe
Granada
Real Madrid tops the ranking of total La Liga players investment of the last 7
years. Real Madrid and FC Barcelona account for 56% of total investment
40
TOP 10 MOST EXPENSIVE PLAYERS 2015/16
Mio€
35
35
34
32
30
25
25
20
20
17
Kovacic
J.Martínez
A.Turan
Danilo
Rodrigo
Abdennour
Savic
Vietto
Y.Ferreira
A.Vidal
Kovacic and Jackson Martinez were the most expensive signings of the summer.
All top 10 signings were made by Real Madrid, FC Barcelona, Atlético Madrid or Valencia
41
TOP 10 MOST EXPENSIVE PLAYERS 2014/15
Mio€
81
80
30
L.Suárez
James
Kroos
30
29
Griezmann Negredo
20
18
18
16
16
Mathieu
Mandzukic
Rakitic
Cerci
Oblak
42
LEAGUES OF ORIGIN OF LIGA BBVA PLAYERS INVESTMENT
Other
leagues
TOTAL
518m€
10%
10%
52
11%
56
28%
147m€
54
68
13%
141
27%
Besides domestic acquisitions (28%), La Liga most important “supplier” league was Portugal (FC
Porto in particular), where Spanish sides bought players for 141m€ (27%).
Serie A got 13% of the investment and Premier League and Ligue 1 just 10% each
43
TOTAL VALUE OF PLAYER SALES- LA LIGA
Mio€
-23%
480
512
396
245
286
290
183
2009/10
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
La Liga sold players for 396mio€ at summer transfer window,
down 23% vs last season, following 2 seasons of record high figures
44
PLAYER SALES BY TEAM
Mio€
116
2013/14
113
104
2014/15
2015/16
7877
82
51 52
79
4750
42
46
45
39
36 37 36
36
28
68
7
18
12
5
21
16
15
8
2
4
9
13
33
1
10
6
7
Most teams sold their best players and used income to bring replacements at a lower price.
Teams like Atlético, Sevilla, Valencia, Villarreal, Málaga or Espanyol sold again their marquee players
*Data not included for seasons in which team not at Liga BBVA
45
TOP 10 ON 7 YEAR ACCUMULATED PLAYER SALES
Mio€
416
391
312
271
225
137
At.Madrid
Real Madrid
Valencia
FC Barcelona
Sevilla
Villarreal
110
Málaga
84
78
76
R.Sociedad
Espanyol
At.Bilbao
Atlético takes over from Real Madrid as the leader of the accumulated player sales ranking of the last
7 summers. Financial constraints and availability of top players has taken Atlético to top the ranking.
Valencia also reduced its gap to Real Madrid
46
SALES ABROAD OF NATIONAL PLAYERS
Mio€
166
139
115
74
57
80
79
47
17
2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16
Number of Spanish players exports was down for 1st time in 6 seasons.
Less Spanish talent left this season to other leagues, but they still left an income of 80mio€,
half of it homegrown players from FC Barcelona
*It includes sales from la Liga BBVA and Liga Adelante
47
DESTINATION LEAGUES OF LA LIGA PLAYER SALES
Other
leagues
TOTAL
396m€
3%
20%
2%
8%
32M€
38%
147m€
85
111
29%
38% of total La Liga sales came from domestic transactions (147m€).
Premier League is still most important “client” of La Liga sides (29%), followed by Serie A (20%)
48
TOTAL NET SPENDING- LA LIGA
€Mio
225
122
70
-12
-24
2009/10
2010/11
-55
2011/12
2012/13
-84
2013/14
2014/15
2015/16
La Liga shows a positive net spending (122mio€) for the first time in 4 years. Lower sales of
Real Madrid and high investment by Atlético Madrid, Valencia and Real Sociedad, the main reasons
49
NET PLAYERS SPENDING BY TEAM
€Mio
70,5
48,9
23,5
23,2
9,0
8,2
8,0
5,0
3,4
2,8
1,5
0,4
0,1
0,0
-2,5
-6,2
-6,5
-15,5
-21,1
-30,8
Real Madrid clearly led net investment ranking after making lower income from sales.
13 out of 20 teams invested more than collected from players sales (vs 8 last season)
50
NET PLAYERS SPENDING BY TEAM 2014/15
€Mio
77,9
25,1
12,7
7,5
4,5
1,0
0,5
0,2
0,0
0,0
-3,0
-3,1
-3,3
-6,0
-6,0
-9,2
-16,7
-29,6
51
-33,2 -35,0
SOCCEREX TRANSFER REVIEW 2016
1.
Technical sheet
2.
Summer transfers window 2015/16
3.
Squads review La Liga
4.
FC Barcelona & Real Madrid face to face
5.
Conclusions
6.
Annexes
52
% OF NON NATIONAL PLAYERS BY LEAGUE
2011/12
2012/13
Non-national players
2013/14
2014/15
70%
63% 64%
67% 68%
2015/16
56%
49% 49%
46% 47%
52%
47%
54% 53%
49%
45% 45%
48%
39% 41%
39% 37% 40% 39%
42%
La Liga is still the league that has the highest % of national players (58%), while
English Premier League sides continue to struggle to grab more national players
53
HOME GROWN PLAYERS BY SQUAD
Players
18
16
15
14
12
8
7
7
7
6
6
6
5
5
3
3
2
2
Athletic Bilbao repeats as leader of the ranking. 2 newcomers to
La Liga get the 2nd and 3rd position, long term work in their Academies showed success.
FC Barcelona keeps 12 homegrown players but falls to 5th position (lowest ever)
* Players having participated in any youth teams of the club, including reserves (B teams)
54
2
1
AVERAGE STABILITY OF SQUAD- TOP 10
Years*
4,2 4,2
4,3
3,5
2013/14
3,4
3,2 3,2
3,3
3,1
2,8
2014/15
2015/16
3,1
2,7
2,3
2,0
1,9
1,7
1,4
R.Sociedad
At.Bilbao
FC Barcelona
Real Madrid
Sporting
Las Palmas
Deportivo
1,7
1,7
1,7
1,5
At.Madrid
1,5 1,5
Málaga
Real Sociedad has most stable squad, with an average stay by player of 3,5 years.
Teams with higher number of home grown players show higher stability
* Average time of stay in the club
55
1,6
1,5
Celta
AVARAGE STABILITY OF SQUAD- BOTTOM 10
Years*
2013/14
2014/15
2015/16
2,25
1,84
1,41
1,42
1,70
1,54
1,361,39
0,90
Villarreal
Levante
1,40
1,33
0,96
Valencia
1,32
1,261,29
1,07
0,800,84
Rayo
Getafe
Betis
1,17
1,10
0,920,96
Sevilla
0,92
Espanyol
0,92
Eibar
Eibar and Granada -with 17 signings each- are the teams with newest squads
* Average time of stay in the club
56
1,20
0,880,83
Granada
SOCCEREX TRANSFER REVIEW 2016
1.
Technical sheet
2.
Summer transfers window 2015/16
3.
Squads review La Liga
4.
FC Barcelona & Real Madrid face to face
5.
Conclusions
6.
Annexes
57
NEW PLAYERS INVESTMENT R. MADRID VS FC BARCELONA
Mio€
2009/10
265
2010/11
2011/12
183
2012/13
157
120
78
86
55
30
2013/14
112
2014/15
73 60
65
33
2015/16
51
FC Barcelona reduced to a third its investment due to last season squad renovation, good sporting
results and FIFA ban. Real Madrid also reduced its expenditure after heavily investing in last 2
seasons and not completing De Gea transfer
58
PLAYERS MOVEMENT
2014/15
2015/16
2014/15
2015/16
Revenues* (mio€)
555
578
Profit/Loss (mio€)
15
42
Signings investment (mio€)
157
51
120
86
Player sales (mio€)
79
46
113
16
Net signings investment
(mio€)
78
5
7
70
# of signings
7
2
3
6
# of exits
14
9
8
8
Average cost per new player
22
26
40
14
1/1
7/7
4/5
3/3
Continuity players signed
last season
Most expensive signing
(mio€)
• Players trading not included
L.Suárez (81) A.Turan (34) James (80) Kovacic (35)
59
PLAYERS MOVEMENT- ACCUMULATED 7 YEARS
2009/16
2009/16
Signings investment (mio€)
551
817
Player sales (mio€)
268
389
Net signings investment (mio€)
283
428
Most expensive signing (mio€)
Luis Suárez (81)
Bale (101)
Most important sale (mio€)
* Seasons 2009/10, 2010/11, 2011/12, 2012/13 , 2013/14 & 2014/15
A. Sánchez (43) Di María (75)
60
SQUAD REVIEW
2015/16
2015/16
Nº players in First team
24
22
Average age
26,9
26,3
Average stability of squad
(Average time of stay in the
club)
3,1
3,1
% Foreign players
58%
64%
Nº Nationalities
9
9
Home grown players by squad
12
7
New home grown players by
squad
3
3
U21 Players
2
1
61
HOMEGROWN PLAYER SALES FC BARCELONA 2004-2016
Mio€
36,9
43,0
2013-14
2014-15
2015-16
V.Sánchez
(0)
Thiago (25)
Cesc (33)
Pedro (27)
Fontàs (1)
26,0
20,8
8,8
1,5
2004-05
9,5
2,2
0,0
0,0
2010-11
0,0
2006-07
2007-08
2008-09
2009-10
Luis García
Sergio
(8,75)
Garcia (1,5)
Gabri (0)
Motta (2)
G. dos
Santos (6)
Jorquera (0)
Santamaría
(0)
Damià (1)
ToniCalvo
(0,2)
Oleguer (3)
O.Romeu(5)
Crosas (0,5)
Jeffren (3.75)
Bojan (1,8)
Bojan (12)
Rodri (0,6)
Tortolero (0)
2005-06
7,0
Ros (0)
Fernando
Navarro (6)
2011-12
2012-13
J. dos Santos
Deulofeu (6)
(1,5)
V.Valdés (0)
Oier (0)
Cuenca (0)
62
Adama (10)
PLAYERS EXITS R. MADRID 2004-2016
45,0
9,3
2004-05
Morientes
(9,3)
66,0
15,2
30,8
2005-06
2006-07
Figo (0)
Zidane (-)
Owen (25)
Portillo (0)
Pavón (0)
Cassano (0)
Parejo (3)
Celades (0) Cobeño (0)
Mejía (0)
Balboa (4)
García (7)
García (0)
Codina (0)
Granero (3)
Saviola (5)
Cannavaro
(0)
Huntelaar
(15)
Solari (2)
2007-08
2008-09
A. Gonález
Helguera (0)
(0)
Sánchez (0) Bravo (2,3)
Samuel (18) Arbeloa (1,3) Diogo (4,5)
César (0)
Borja (-)
Beckham (0) Soldado (6)
Juanfran
(0,4)
R. Carlos (0) Baptista (10)
2009-10
Heinze (1,5)
Gravesen (3) D.López (7) Robinho (43) Negredo (15)
Jurado (3)
Émerson (5)
112,5
38,5
11,0
16,5
2010-11
Metzelder
(0)
2011-12
2012-13
2013-14
2014-15
Garay (5)
Altintop (3,5)
Ozil (45)
Sahin (7)
15,5
Pedro León
Canales
Higuaín (37) Morata (20)
(5)
(7,5)
Raúl (0)
Sarabia (3) Gago (3,5) Albiol (12)
Jesús (0,5)
Van der
Juan Carlos
Granero (8) Callejón (9,5) D.López (0)
Vaart (11)
(2.5)
Fran Rico (1) Diarra (5) Carvalho (0) Di María (75)
Guti (0)
Drenthe (-)
Kaká (0)
Carvajal (5)
Adán (0)
Joselu (6)
Cicinho (9) De la Red (-) Sneijder (15)
González (-) De la Red (3)
Ronaldo
(7,5)
103,5
87,5
Robben (24)
Torres (2)
Salgado (0)
Van
Nistelrooy (0)
63
X.Alonso (10)
2015-16
Illarramendi
(15)
L.Vázquez
(0,5)
FC BARCELONA ACTIVITY AT A GLANCE
El FC Barcelona ha tenido un mercado estival de fichajes con menor actividad debido a
la gran renovación de plantilla la temporada pasada, al éxito deportivo y la sanción
FIFA:
- Ha incorporado únicamente 2 jugadores: Arda Turan y Aleix Vidal
- Ha reducido su inversión a un tercio de la temporada pasada (51 vs 157 mio€)
- Ha reducido su cifra de ingresos por ventas de jugadores (46 vs 79mio€ la temporada
pasada). El 94% de estas ventas procede de jugadores canteranos
- Ha obtenido la mayor cifra de su historia por traspaso de canteranos: 43mio€ (Pedro,
Deulofeu y Adama)
Tras los cambios en la plantilla:
- Mantiene el número de canteranos: 12 (había 17 hace 2 temporadas)
- Se reduce la estabilidad de la plantilla por 2o año consecutivo. Los jugadores llevan
una media de 3,1años en la plantilla (vs 3,4 temporada pasada y 4,3 la anterior).
64
REAL MADRID ACTIVITY AT A GLANCE
 Reduce su inversión (86mio€) tras el fustrado fichaje de De
Gea. Representa un 29% menos que la temporada pasada
 Vende únicamente por 16mio€, cifra 7 veces menor que la
temporada anterior, en la que consiguió la mayor cifra de
ventas de la historia de la Liga BBVA (113mio€). Cifra de
ventas más baja de los últimos 6 años
 Fichaje más caro de la Liga BBVA: Kovacic (35mio€)
65
SOCCEREX TRANSFER REVIEW 2016
1.
Technical sheet
2.
Summer transfers window 2015/16
3.
Squads review La Liga
4.
Barça vs Real Madrid
5.
Conclusions
6.
Annexes
66
CONCLUSIONS STR 2015 (1 OF 6)
 El total de la inversión en fichajes de las 5 grandes ligas europeas alcanzó los 3bio€, +32% vs
la temporada pasada estableciendo un nuevo récord histórico. Las 5 grandes ligas
incrementaron la inversión en fichajes
 La Premier League se mantiene como principal motor del mercado alcanzando de nuevo el
billón de Euros de inversión en fichajes, 14% más que la temporada pasada y nuevo récord
histórico. La Serie A vuelve al Top 2 con 579mio€ tras las renovaciones de plantilla de los
principales equipos. Todas las ligas (excepto Ligue 1) alcanzan nuevos récords de inversión.
La Premier League sigue siendo la liga menos polarizada con sólo 46% de la inversión
realizada por el top 4 de equipos (vs 83% en Francia y 73% en España). La Championship
inglesa es la liga de 2ª división más potente con una inversión de 137mio€ (La Liga Adelante
invirtió 5mio€)
 La Premier League lidera de nuevo el ranking de ventas y alcanza un nuevo récord
(573mio€), básico para mantener los altos niveles de inversión en fichajes. Serie A,
Bundesliga y Ligue 1 también consiguen nuevos récords de ingresos por ventas con 484, 470
y 400m€ respectivamente. Las ventas de la Liga BBVA decrecen (396)
 El dominio de la Premier es aún mayor cuando se deducen los ingresos de las ventas, con
una inversión neta positive de 596mio€ (+28%). 5 veces mayor que La Liga (122mio€,
inversión neta positiva por primera vez en 4 años). La Bundesliga tuvo una inversión negativa
por primera vez y la Ligue 1 confirma su perfil vendedor (-77 y 97mio€ respectivamente)
67
CONCLUSIONS STR 2015 (2 OF 6)
 El Manchester City invirtió la mayor cantidad del verano (200mio€) tras superar las
limitaciones del Financial Fair Play. El Manchester United gastó otros 140mio€ (adicionales a
los 196 de la temporada pasada). El Atlético es el sorprendente 3er clasificado y los equipos
italianos principales vuelven a un top 10 que no incluye ni al FC Barcelona ni al Chelsea
 Los importantes ingresos televisivos de los equipos de la Premier League permiten fuertes
inversiones incluso a los clubes recién ascendidos. El Watford ha podido invertir (47mio€),
más que el resto de ligas juntas. Los equipos ascendidos en España suman 12mio€
 El AS Monaco ha sido el líder en ingresos por ventas alcanzando los 160mio€, récord
histórico. Otros equipos tradicionalmente “vendedores” como el Atlético y el Porto le siguen
con 116 y 110mio€ respectivamente. El Manchester United ha utilizado los ingresos por
ventas para ayudar a financiar sus fichajes, ingresando 102mio€
 El Manchester City también lidera el ranking europeo de inversión neta (145mio€ tras deducir
ingresos de ventas), seguido por el PSG (101) y AC Milan (83). El FC Barcelona se ha
gastado únicamente 5mio€ tras el éxito deportivo de la temporada pasada y la sanción FIFA
68
CONCLUSIONS STR 2015 (3 OF 6)
 El Real Madrid se mantiene como el gran protagonista del mercado Europeo de fichajes en
los últimos 7 años, siendo a la vez el club con una mayor inversión acumulada (817mio€) y un
mayor ingreso por venta de jugadores (389mio€). El Manchester City es el club con mayor
inversión neta (gasto en fichajes menos ingresos por ventas) de los últimos 7 años con
584mio€ invertidos.
 El Atlético de Madrid es el principal protagonista del mercado europeo de fichajes 2015/16:
equipo con mayor actividad en Europa sumando inversión (140mio€) y ventas (116). También
es el equipo que más invierte y vende en la Liga BBVA. La cifra de ventas (116) es la más alta
en la historia de la Liga
 El fichaje de De Bruyne (76mio€) por el Manchester City es el más caro del verano y el 5º de
la historia del fútbol. Le siguen el fichaje de Di Maria por parte del PSG (63), y el de Sterling
también por el City (60). En 9 de los 10 fichajes más caros del verano se vieron involucrados
clubes de la Premier League o Liga BBVA
 La Liga BBVA ha invertido 518mio€, lo que supone un crecimiento del 4% vs temporada
pasada, y la cifra más alta de inversión de los últimos 8 años. Sorprendentemente, esta cifra
se consigue en una temporada en la que FC Barcelona y Real Madrid han reducido
significativamente su inversión (-140mio€) y ni siquiera figuran en las primeras posiciones
69
CONCLUSIONS STR 2015 (4 OF 6)
 La irrupción de Atlético de Madrid (140mio€) y Valencia (99) lidera el crecimiento, han vendido
algunos de sus mejores jugadores pero han invertido todavía más en renovar sus plantillas.
Ambos clubes han recibido inyección de capital de inversores asiáticos (Wang Jianlin y Peter
Lim) en los 2 últimos años
 Valencia (+65%), Sevilla (+375%) y Villarreal (+32%) son también grandes actores del
mercado de la Liga, tras incrementar significativamente sus inversiones vs la temporada
pasada. 4 equipos no realizan ningún fichaje y 9 invierten 3mio€ o menos
 La Liga BBVA cambia la tendencia e invierte más en fichajes (518mio€) que lo ingresado por
ventas (396mio€) tras 3 temporadas en que se habían ahorrado 151mio€ y se habían
conseguido 2 récords históricos de ventas
 FC Barcelona y Real Madrid han tenido un papel menos relevante en este mercado. Entre los
2 han invertido 140mio€ menos que la temporada pasada. Las razones en el caso del FC
Barcelona son la gran inversión de la temporada pasada, los excelentes resultados
deportivos y la sanción FIFA. En el Real Madrid destaca el frustrado traspaso de David De
Gea y la reducción de ventas, al ingresar sólo 16 mio€, su cifra más baja de los últimos 6
años
70
CONCLUSIONS STR 2015 (5 OF 6)
 La polarización de los 2 grandes en la Liga BBVA disminuye, ya que los fichajes de FC
Barcelona y Real Madrid representan únicamente un 26% del total (vs más del 50% en las 3
últimas temporadas). La inversión combinada de Atlético y Valencia (239mio€) es muy
superior (+75%) esta temporada a la de los 2 gigantes del fútbol español
 La Liga BBVA ha vendido jugadores por valor de 396mio€ en esta ventana de verano (-23%
vs temporada pasada). Este descenso llega tras 2 temporadas en las que se habían
conseguido récords históricos de ventas en la Liga. Todos los equipos siguen viéndose
obligados a vender a algunos de sus mejores jugadores para afrontar nuevos fichajes y
cumplir así con el control financiero de la LFP, aún más estricto que el Financial Fair Play de
la UEFA
 La principal razón de la reducción en las ventas de la Liga es el freno a la fuga de talento
español a otras ligas. Tras 6 años de crecimiento, esta temporada han salido jugadores por
valor de 80mio€ (vs 166 la temporada pasada). La mitad del valor del talento español
exportado ha sido producido en la Masia (Pedro, Adama y Deulofeu generan 43mio€)
71
CONCLUSIONS STR 2015 (6 OF 6)
 El Atlético de Madrid establece un nuevo récord histórico de ventas en la Liga BBVA
(116mio€). Sevilla (52) y Valencia (50) completan el top 3 de la Liga de ventas de jugadores.
Otros 3 equipos también venden por encima de 30mio€: FC Barcelona (46), Valencia (36) y
Málaga (36). El Real Madrid (16) consigue su menor cifra de ventas de los últimos 6 años. El
FC Barcelona consigue la mayor cifra de ventas por canteranos de su historia: 43mio€
 A diferencia de las últimas 3 temporadas, la cifra de inversión ha superado la de ventas en la
Liga, que ha obtenido una inversión neta positiva de 122mio€. El Real Madrid (+71mio€)
lidera esta inversión neta positiva, seguido por el Valencia (+49). 12 de los 20 equipos de la
Liga han invertido más de lo vendido en fichajes (vs 8 la temporada pasada)
 El principal proveedor de la Liga BBVA este verano ha sido la Liga Portuguesa, donde se han
invertido 141mio€ (27% de la inversión de la Liga BBVA) con los fichajes de Jackson
Martínez, Danilo y Rodrigo. Le sigue la Serie A donde se han invertido 68mio€ (13%) con
Kovacic y Savic como principales fichajes. Por su parte, el principal cliente exterior de la Liga
BBVA ha sido una vez más la Premier League, que ha invertido 111mio€ en fichajes de la
Liga (29%). La Serie A invertido 85 millones en fichajes de la Liga BBVA
 El Athletic es por 3er año consecutivo el equipo con mayor número de canteranos en su
plantilla (18). Las Palmas y Sporting entran con fuerza tras subir a la Liga BBVA con 16 y 15
canteranos respectivamente
72
SOCCEREX TRANSFER REVIEW 2016
1.
Technical sheet
2.
Summer transfers window 2015/16
3.
Squads review La Liga
4.
FC Barcelona & Real Madrid face to face
5.
Conclusions
6.
Annexes
73
7 YEAR ACCUMULATED INVESTMENT TOP 5 LEAGUES
Mio€
5.017
2.810
2.634
1.701
* Winter window transfers not included
1.617
74
AVERAGE VALUE TOP 10 EUROPEAN SIGNINGS LAST 7 YEARS
Mio€
52
52
2013/14
2014/15
49
44
38
32
26
2009/10
*Winter window transfers not included
2010/11
2011/12
2012/13
75
2015/16
SIGNINGS* OF NATIONAL PLAYERS AVERAGE COST
Premier league
Mio€
La Liga
6,7
4,0
2,9
2,7
2,2
2,0
1,0
0,4
2012/13
2013/14
2014/15
2015/16
EPL sides hunt of English talent resulted in average cost of home
born players climbing to 6,7mio€, highest amount ever (compared with 2mio€ at La Liga)
*Loans not included
76
HOMEGROWN PLAYERS BY TEAM
Club
Canteranos
Masip, Piqué, Bartra, Alba, Munir, Busquets, Iniesta, S.Roberto, Aleix Vidal, Rafinha,
Sandro, Messi
Kiko Casilla, Nacho, Carvajal, Arbeloa, Jesé, Lucas Vázquez,
Denis Cheryshev
Saúl Ñíguez, Koke, Óliver Torres, Gabi, Lucas Hernández, Thomas, Torres
Gayá, Alcácer
Reyes, Sergio Rico, Luismi
Ander Bardaji, I.Martínez, M.González, Ansotegi, C.Martínez, Zaldua, Illarramendi,
Bergara, R.Pardo, Zurutuza, Héctor Hernández, Xabi Prieto, Aguirretxe, Alain
Oyarzun
Iraizoz, Herrerin, Laporte, San José, Etxeita, Gurpegi, Balenziaga, Eneko Bóveda,
Iturraspe, Beñat, Eraso, Aketxe, Ibai, Susaeta, Muniain, Aduritz, Merino, Williams
Fabri, Manu, Laure, Juan Domínguez, Álex Bergantiños
Isaac Success
Pau López, Rubén Duarte, Antonio Raíllo, Joan Jordan, V.Álvarez, Roberto Correa,
J.López, Mamadou Sylla
77
HOMEGROWN PLAYERS BY TEAM
Club
Canteranos
Jaume Costa, Gaspar, Bruno Soriano, Trigueros, Nahuel, Pablo Íñiguez
Recio, Juanpi Añor
Carlos Vigaray, Emiliano Buendía, Ian González
S.Álvarez, Rubén Blanco, Hugo Mallo, J.Castro, Madinda, Iago Aspas, Josep Señé
X.Irureta, Ander Capa
Lizoain, David García, Carlos Gutiérrez, David S. , Ángel L, Javi C. , Vicente Gómez,
Hernán, Roque Mesa, Dani Castellano, J. Viera, Valerón, Tana, Nauzet, Padrón
Hector Rodas, Juanfran, Camarasa, Iván López, Rubén, Morales
Amaya, Nacho Martínez, Juan Carlos, Embarba, Lass Bangoura
Dennis D, Luis Hernández, Jorge M, Roberto C, Álex Menéndez, Alberto Lora, Alberto
G, Sergio A, Nacho Cases, Álex Barrera, Rachi, Jony, Juan Muñiz, Pablo P, Mª
Guerrero, Carlos C.
Varela, Dani Ceballos, Eder Vilarchao, Álvaro Vadillo, Álvaro Cejudo, Joaquín
78
PLAYERS SIGNINGS AT. MADRID 2004-2016
139,5
105,1
81,5
75,0
54,1
11,3
26,5
25,0
2004-05
2005-06
2006-07
L. Franco (0)
Kezman (9)
Pernía (4)
P. Ibáñez (3)
M. Rodríguez
Zé Castro (0)
(5)
2007-08
D. Costa
(1,5)
R. García
(13)
2008-09
Heitinga (10)
Ujfalusi (0)
8,3
2009-10
L. Cabrera
(1,5)
Juanito (0)
33,0
22,8
1,0
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
D. Costa (1)
Miranda (0)
Emre (0)
Giménez (0,9)
Moyà (3)
J.Martínez (35)
F. Mérida (0)
Sílvio (7)
Siqueira (10)
Savic (25)
SinamaM. Suárez
Asenjo (5,5)
Gabi (3)
Pongolle (10)
(1,8)
Kun Agüero
Roberto
A. López (0) Galletti (2,5)
Forlán (21)
Coupet (2)
F. Luís (12)
Adrián (0)
(21,7)
(1,25)
J. Velasco (0) Petrov (10) Costinha (6) L. García (4) Assunçao (3)
Godín (8) R. Micael (5)
C. Santana
Courtois
Sosa (0)
Mista (4)
Banega (loan)
(8)
(loan)
De las
Perea (3,3)
Simao (20)
Falcao (47)
Cuevas (0,4)
Pacheco
Colsa (0)
Jurado (3) Reyes (12)
(loan)
S. Ballesta
Maniche (9)
Motta (2)
Pizzi (loan)
(loan)
P. Luccin (5)
J. Valera (0) Seitaridis (6) Abbiati (loan)
C. Rodríguez Demichelis
(0)
(0)
C.Díaz (1)
Baptistao (7) Mandzukic (18) Y.Ferreira (20)
Cisma (0)
Villa (2,1)
Oblak (16)
Vietto (20)
Roberto (6) Griezmann (30) F.Luís (16)
R. Jiménez
Aranzubia (0)
Mensah (10)
(10,5)
Alderweireld
Ansaldi (loan) Kranevitter (8)
(7)
Guilavogui
J. Gámez (0)
Borré (5,5)
(10)
Moreira (0)
Diego (loan)
E. Velázquez
(2,6)
A. Turan (13)
Cerci (15)
79
PLAYERS EXITS AT. MADRID 2005-2016
116,0
84,5
51,5
3,3
81,9
3,5
7,0
9,9
19,0
78,0
21,5
2005-06
2006-07
2007-08
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
Pinola
(Loan 0,3)
Del Moral (0)
Pinola (1,2)
Jurado (Loan)
Zé Castro (2)
P. Ibáñez (0)
Baldé (1)
Perea (0)
Falcao (60)
Insúa (Loan)
A.Turan (34)
Maniche (0)
Roberto (8,5)
Ujfalusi (2)
A. López (0)
Silvio (Loan)
Villa (0)
Mandzukic (19)
De Gea (20)
Kun Agüero
(45)
Domínguez (8)
Cisma (0)
Roberto (6)
Alderweireld (16)
Pizzi (Loan)
Micael (3)
Asenjo (5)
M.Suárez (15)
Valera (0)
Assunçao (0)
Robles (4)
Oliver (Loan)
R.Jiménez (9)
Gabi (0)
Cuéllar (0)
Denia (0)
García Calvo
(0)
Sosa (Loan)
Galletti (2,1)
Eller (0)
Nano (0)
Sicilia (0)
Torres (38)
Falcón (0)
Larena (Loan)
Toché Loan)
Petrov (7)
Mista (0)
Grönkjaer (3)
Musampa (0)
Bravo (0)
M. Suárez (0,8)
Coupet (0,8)
Cabrera (Loan)
R. García
(Loan)
Pérez (Loan)
Pérez (Loan)
Costa (38)
R.García (8)
Sosa (Loan)
Ibagaza (0)
Toché (0)
Zé Castro (Loan)
D. Costa (0)
Salvio
(Loan 2)
Micael (Loan)
Micael (Loan)
Pulido (0)
R. Pérez (Loan)
Miranda (15)
Roberto (0)
L. García (0)
Jurado (11)
Salvio (11)
Díaz (0)
Aranzubia (0)
Insúa (0)
Cabrera (Loan)
Asenjo (Loan)
Diego (0)
C.Rodríguez (0)
Elias (8,85)
Mérida (0)
Pizzi (6)
Adrián (11)
Kader (0)
Bastón (Loan)
Roberto (Loan)
F. Luís (17)
Baptistao (loan)
R. Núñez (0)
Toché (Loan)
Aragoneses (0) Roberto (Loan)
Bernabé (0)
Baldé (Loan)
De las Cuevas
Pernía (0)
(0,3)
R. Pérez
Leo Franco (0)
(Loan)
Pacheco
(Loan)
Mérida
(Loan)
Novo (0)
Colsa (0)
Cuéllar (Loan)
Motta (0)
Seitaridis (0)
Contra (0)
Larena (0)
Costinha (0)
Reyes
(Loan 2,65)
Heitinga (6,8)
J. Moreno (0)
Ortiz (0)
M.Suárez (Loan)
Costa (Loan)
Forlán (5)
Medina (Loan)
Kezman (7)
D. Costa (Loan)
Santana (Loan)
Bastón (Loan)
Saúl (Loan)
Thomas (Loan)
Mensah (Loan)
Paunovic (0)
M.Suárez (Loan)
Braulio (0)
Valera (Loan)
Cabrera (Loan)
Demichellis (5)
Baptistao (Loan)
Borré (loan)
Romero (0)
Medina (0)
Luccin (2,8)
Manquillo (Loan)
Bastón (loan)
Guilavogui
(Loan)
Manquillo (loan)
Velázquez (Loan)
Kranevitter (loan)
Pérez (Loan)
PLAYERS EXITS FC BARCELONA 2004-2016
79,4
69,0
55,0
14,8
2004-05
Cocu (0)
Santemaría
(0)
Luis García
(8,75)
10,0
13,0
2005-06
2006-07
2007-08
2008-09
Van
Rochemback
Larsson (0) Bronckhorts Edmílson (0)
(1,5)
(0)
Ros (0)
Gabri (0)
Saviola (0)
Albertini (-)
Damià (1)
Giuly (4,5)
Gérard (0)
López (0)
Quaresma (6) García (1,5) Navarro (6)
Dani (0)
Rodri (0)
Luis Enrique
(0)
Mark van
Bommel (6)
Reiziger (0)
28,1
23,8
22,0
14,0
0,0
Overmars (0) Riquelme (7) Recber (0)
Kluivert (0)
46,0
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015/16
Eto’o (20)
Touré (30)
V.Sánchez
(0)
Keita (0)
Thiago (25)
Cesc (33)
Pedro (27)
Gudjohnsen Chygrynskiy
Milito (0)
Henrique (0)
(2)
(15)
Ronaldinho
R. Márquez
Jorquera (0)
Jeffren (3.75)
(25)
(0)
Oleguer (3)
Máxi lópez
Ezquerro (0) Sylvinho (0)
(2)
Henry (0)
Bojan (12)
Belletti (5,5)
Deco (10)
Ibrahimovic
Cáceres (3)
(24)
Motta (2)
Thuram (-)
O.Romeu(5)
Fontàs (1)
Villa (2,1)
Abidal (0)
A.Sánchez
Adama (10)
(42,5)
J. dos
Deulofeu (6)
Santos (1,5)
Bojan (1,8) D.Suárez (3)
Rodri (0,6)
Keirrison (0)
G. dos
Santos (6)
Zambrotta
(10,5)
Crosas
(0,54)
Tortolero (0)
Enke (-)
81
PRIME TIME SPORT BUSINESS AREAS
PLAYER
IMAGE RIGHTS
 Sponsors recruiting
 Media relationships
 Social networks
 Brand positioning & development
FOOTBALL
CONTENT &
CONFERENCES
 Player representation
 Reports and articles
 International player transfers
 Book Show Me the Money!
 Academies development
 Soccerex Transfer Review
 Friendly games
 Conferences Esteve
Calzada
CORPORATE
FINANCE
STRATEGIC CONSULTANCY
 Valuation of squads
 Secured lending
 Investors recruiting
 Investment opportunities
 Business plan and corporate
 Club revenue development
 Sponsorship recruitment and
activation for brands
 PR & Communications
 Sponsor recruitment
decks production
82
CONTACT DETAILS
Esteve Calzada
Group CEO
esteve.calzada@primetimesport.com
+44 7741 3763 20
+34 669 84 24 46
Bruno Batlle
Joan Ramon Minguell
General Manager
bruno.batlle@primetimesport.com
+34 672 29 61 33
Director of Corporate Finance
jr.minguell@primetimesport.com
+34 652 44 31 59
Luiz Rocha
Marc Valls
Prime Time Sport Madrid
luiz.rocha@primetimesport.com
+34 673 483 809
Players Image Rights Marketing
marc.valls@primetimesport.com
+44 7450 253 050
Teo Cruz
Prime Time Sport Brazil
teo.cruz@primetimesport.com
+55 31 8833 0105
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