business newsletter - Farmingdale State College

SCHOOL OF
BUSINESS
NEWSLETTER
FALL 2016
In This Issue:
Student Spotlight....................1
Alumni Spotlight......................1
NASAD Accreditation.............2
Fall 2016 Event Schedule.......2
Senior Design Project Expo....3
Business Workshops................4
Robert F. Ench Teaching
Gardens Dedication...............4
Women in Computing............5
Student Business
Plan Competitions..................6
Deviant and Counterproductive
Behavior in Organizations...... 6
Induction Ceremony of ODE
and Sigma Beta Delta............7
Associate Professor Develops
Simple OS System...................7
Interdisciplinary Teaching......8
Scholarly Activities..................8
Farmingdale State College
School of Business
Dr. Richard M. Vogel, Dean
Dr. Nanda Viswanathan, Assistant Dean
Prof. Bill Steedle, Acting Assistant Dean
Get Social with the
School of Business
Farmingdale State College
School of Business
@fscbusiness
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If you are a School of Business faculty or staff
member, or an alumni and have something
to share, please contact our newsletter editor,
Natalie Walsh: natalie.walsh@farmingdale.edu
Student Spotlight:
Kaitlyn Kennedy
Kaitlyn Kennedy, a Visual Communications
major, was recently awarded the Newman
Civic Fellow Award, given to student leaders who possess the drive and dedication
to address community challenges throughout the country.
“Being a student at
Farmingdale has been
a truly life-changing
experience for me.”
— Kaitlyn Kennedy
Dr. Miriam K. Deitsch, Director of the Social
Science Research Institute, nominated
Kaitlyn for the award. Through the
Institute, Kaitlyn received a Hagedornfunded, social justice internship. After
discussing her intrinsic interest in food
security with Dr. Deitsch, Kaitlyn was
connected to Island Harvest, the largest
hunger relief organization on Long Island.
This organization provides assistance to
over 300,000 people annually through its
food pantry network and related services.
Kaitlyn utilized her creativity and graphic
design talents to create an infomercial
for use on the organization’s website,
which both highlights and advertises their
services. Her dedicated efforts working
with Island Harvest contributed to her
receiving the Newman Civic Fellow Award;
additionally, she is the first FSC student
ever to receive this prestigious award.
Kaitlyn attends FSC full-time while working
two jobs, and has learned how to solve
real-world design problems by combining
her academic knowledge with her applied
learning experiences.
When asked about her experience at
Farmingdale State College and her
internship with Island Harvest, Kaitlyn
said: “Being a student at Farmingdale has
been a truly life-changing experience for
me. I have learned so much about graphic
design, but it goes much deeper than just
art; I realized art can be used to help the
world see and feel. Working with Island
Harvest was such a great honor, knowing
that I am contributing to the community.”;
After Kaitlyn graduates in 2017, she plans
to work as a graphic designer with a New
York City-based marketing firm. n
Alumni Spotlight:
Joe Foley
Joe Foley graduated in May of 2011 with
a Bachelor’s Degree in Economics. He was
in his mid-40s when he first started at
Farmingdale. Joe is currently the owner of
Ralph’s Italian Ice in Bayside Queens, as
well as a landlord. He came to Farmingdale
with a personal goal of obtaining a college
degree. Joe’s interest in owning a Ralph’s
stemmed from his wife’s interest in the
food business. She had dabbled in every
part of the food business, except for
management. Her goal originally was
to open up a sandwich shop. When the
opportunity to buy a food franchise arose,
Joe and his wife took up the challenge.
Owning a small business comes with perks
but requires hard work. Joe says,
“The good part, of course, is that no one
else’s rules stand in your way. The rough
part is things cannot get done unless you
do it. You are free to set your hours, but
you do have the payroll to do late Sunday
night and be back at the store Monday by
7:30 a.m. to move the dumpster and get
the store ready.” He recommends telling
your employees your goals because if
as problems arise, a few brains coming
together are better than one. Hiring
employees who take initiative is key.
His advice to future entrepreneurs comes
from the heart. “The greatest baseball
players of all time struck out two-thirds of
the time so don’t be too hard on yourself
when things do not work out. Similar
theme, read Sam Walton’s bio. Success
is easy to manage. How one manages
failure makes the difference. Read Kurt
Vonnegut’s Graduation Speech. I have had
this pinned up at every desk I have sat.” n
Visual Communications
Applies for NASAD Accreditation
The National Association of Schools of Art and Design
(NASAD) is an association of approximately 346 schools
of art and design, primarily at the collegiate level, but also
including pre-collegiate and community schools for the
arts and design disciplines. It is the national accrediting
agency and sets the standards for art and design and art
and design-related disciplines. Accreditation is regarded
as one of the key benchmarks for measuring the quality
of an organization. Although the Visual Communications
department initiated the process, it is the College itself in its
entirety which would become accredited.
In preparation for Accreditation, NASAD evaluators visited
our campus on two separate occasions to review our
department. Both times, the evaluators verified the selfstudy, reviewed the effectiveness of teaching, artistic
goals, and quality of the department and reviewed student
work. The evaluators highlighted the effectiveness of the
curriculum as demonstrated by the level of student work.
They recognized the dedication of the faculty and staff
as well as the caliber of expertise. It was also noted that
faculty members were versatile in their range of teaching
and were admired by students as accomplished and
committed to the program. Accreditation assures students
and parents that the school meets high-quality standards.
Beyond maintaining existing standards, accredited member
schools must have regular review cycles, demonstrate
ongoing development and growth in the design field as well
as following the latest research and professional practice
in that field. As another bonus, graduates from accredited
art programs qualify to attend other accredited schools
to pursue advanced studies, including MFA and doctoral
programs. Accreditation also affects transfer credits if you
relocate while in the process of pursuing your degree.
The full NASAD accreditation committee will make a
determination regarding Farmingdale's status during their
annual meeting in October. n
FA L L 2 0 1 6 E V E N T S C H E D U L E
Event
Details
New York State
Senate & Assembly
Internship Information
Session
Kick-Start Your
Business Ideas
Applied Economics
Research Seminars
Location
Tuesday, 9/6
11:00am – 12:00pm
BUSC Room 113
Overview and Discussion
Thursday, 9/15
11:00am – 12:00pm
CC Meeting Room A
Overview and Discussion
Tuesday, 9/20
11:00am – 12:00pm
BUSC Room 115
Workshop
Thursday, 9/29
Business Pitches
Tuesday, 10/25
11:00am – 12:00pm
BUSC Room 315
Business Pitches
Tuesday, 11/29
11:00am /
Gleeson 102 /
5:00 – 7:00pm
Memorial Gallery – Hale
11:00am – 12:00pm
Campus Center Ballroom C
11:00am – 12:00pm
BUSC Room 113
Lecture / Reception
School of Business
Research Colloquiums
Time
Overview and Discussion
Colin Goldberg
Gallery Exhibit
Date
Tuesday, 10/18
Dr. Jie Li
Tuesday, 10/18
Dr. Rick Weber
Tuesday, 11/8
Dr. Jing Betty Feng
Tuesday, 11/1
TBD
Tuesday, 11/22
TBD
Tuesday, 11/29
Dr. Michaela Porubanova
Tuesday, 12/6
F A L L 2 0 1 6 B U S I N E SS W O R K S H O P S C H E D U L E
Professional Development
Workshop Series
Business Forum
Workshop Series
Workplace Organizational Skills
Tuesday, 9/20
Analytical and Interpersonal Skills
Thursday, 10/13
Marketing Panel
Thursday, 9/15
Women in Business Panel
Thursday, 10/6
Non-Profit Panel
Thursday, 10/27
Entrepreneurship Panel
Thursday, 11/3
11:00am – 12:00pm
BUSC Room 121
11:00am – 12:00pm
BUSC Room 121
School of Business School-Wide Meeting will be held on 10/6/16 in Whitman Room 150, at 11:00am.
School of Business Newsletter • Fall 2016 • Page 2
Senior Design Project Expo
Friday, April 29, 2016, forty-eight of our graduating
Visual Communications students presented and
displayed their senior design portfolios to over threehundred-and-fifty attendees. The work presented at
the expo represented four years of dedication, study,
creativity, innovation and ingenuity. According to the
chair of the Visual Communications Department, Donna
Proper, “This is the first time we had a senior project
expo. For the past three or four years, senior project
consisted of a “Shark Tank” style presentation where
students would present their projects once to a panel
of three judges on the stage in the Little Theatre.”
Subsequently, the seniors would present their work
in the three different week-long gallery shows over a
period of three different weeks.
The changes in the location and presentation allowed
all the students to show their work together on one
day. The students made their “pitch” continuously
throughout the day, which allowed them to perfect
their presentation and communicate their ideas better.
Consolidation of all the presentations into one day
allowed faculty to support and review all the students’
work, which had been a challenge when there were six
different events to attend.
The change in venue to the Campus Center was also
a good move as it allowed more than three-hundredand-fifty guests, the student participants as well as
people who frequent the center to attend the day-long
event. All forty-eight student projects were reviewed
by industry professionals and faculty evaluators. Many
students offered samples and prototypes of their work.
The industry professionals were given an evaluation
form to judge the overall concept, design, execution
as well as enthusiasm of the student presenters.
Ultimately, fifteen students were selected to display
their projects in the Memorial Gallery.
The jurors evaluated the senior projects and participated
in choosing the “best-in-show” projects that would be
exhibited in the gallery. The faculty assessors reviewed
the student’s portfolios, and self-promotion material,
in addition to the senior projects for assessment of
the program. The jurors were industry professionals,
Maria Aliberti, Devin Becker, Pat Macri, Ru Jurow, Rick
Chiorando, David Loewy, Donald May, Lenny Postiglione,
and Mark Preiser. Some of the industry professionals
who are also Farmingdale alumni are Brandon Christie,
Michael Cuomo, KerriAnn Kavanagh, Genevieve Reilly,
Christina Tags and Nicole Wong. The faculty assessors
included: Mike Berrell, Alexandra Giordano, David
Guarino, Paul Gustafson, Jack Harris, Stanley Horowitz,
Frances Klaess, Wayne Krush, Donna Proper, Allison
Puff, Tom Ruggio, Phil Simone, Bill Steedle, Jenn
Thwing, Adolfo Valle, Shawn Whelan, and Kim Wild.
This event was a collaborative effort and couldn’t have
happened without the contributions of the faculty
and staff of Visual Communications and the School of
Business — Cat Proper-Lee, Joyce LoBue, Pete Greco
and Yolanda Segarra, and of course, the student
assistant: Deirdre Kearns, and work-study students:
Shaq Saillant, Janet Rojsirilawan, Taz Millar, and Kristi
Schumacher. n
School of Business Newsletter • Fall 2016 • Page 3
School of Business Workshops
Exciting New Fall 2016 Workshops! Learn Skills That Will
Stay With You Long After Farmingdale.
Dedication of the
Robert F. Ench Teaching Gardens
By Jonathan Lehrer
The School’s Business Workshops consist of two series,
Professional Development Series and Business Forum
Series. Similar to previous semesters, the Professional
Development Series covers topics geared toward
assisting students with their business careers and
employability skills. New topics have been added to the
Business Forum Series where various industry panels
will include guest speakers to provide students with the
opportunity to get advice, network and connect.
More than one-hundred visitors arrived in the Teaching
Gardens on April 14, 2016, to pay tribute to Mr. Robert
F. Ench and his many contributions to the College and
especially the Horticulture Department. Mr. Ench was very
active at the College in strengthening the alumni affairs
division and as an advisor to several college presidents.
He has also supported campus beautification initiatives.
The two Professional Development Series workshops for
this upcoming semester are:
• Workplace Organizational Skills- 9/20
• Analytical and Interpersonal Skills-10/13
The four separate panels for this upcoming semester are:
• Marketing- 9/15
• Women in Business-10/6
• Entrepreneurship-11/3
• Non-Profits- 10/27
Students who attend a minimum of three workshops will
receive a Certificate of Recognition. All workshops are held
in the School of Business Building Room 121 during the
activity hour (11:00am to Noon) and will last for one hour.
Visit this link to learn more about the upcoming Fall
2016 Workshops: http://bit.ly/busmgtworkshops n
The perfect weather formed a fitting backdrop as
Former president Dr. Hubert Keen proclaimed that the
gardens would henceforth be known as the Robert F. Ench
Teaching Gardens at Farmingdale State College. Mr. Ench,
a 1960 graduate of the Horticulture Program, is president
of Hopewell Nursery, Inc. in Bridgeton, New Jersey. The
company is a major wholesale producer of hardy plant
material with customers that include Home Depot stores
located in the metropolitan area. Mr. Ench and many family
members were joined by dignitaries including former and
current Farmingdale administrators, business colleagues
and fellow alumni who attended a formal ceremony held
in the gardens followed by a lunch reception in the
Campus Center.
Before unveiling a bronze plaque at the garden entrance,
Dr. Keen recounted the long history of Mr. Ench’s
commitment to the College which has included serving the
alumni association, spearheading extensive fundraising
efforts and advising past and present administrations on
myriad matters. Mr. Ench has been a tireless advocate and
fundraiser for the Urban Horticulture Department, donating
plant material from his company’s nursery. He was one of
the founders of the Horticulture Committee and worked
hard to save the department in the early 1990s. It was
evident from the many glowing tributes that Mr. Ench’s
contributions to the College and the horticulture industry
not only span recent decades but remain steadfast now
and hopefully long into the future. n
Left: Some of the Urban Horticulture student interns who work
diligently throughout the summer under the supervision of
Dr. Richard Iverson, to maintain the health and beauty of the
Robert F. Ench Teaching Gardens.
School of Business Newsletter • Fall 2016 • Page 4
Women in Computing Club
The Computer Programming work field is approximately
80% male dominated. In middle school, 74% of girls
show an interest in Science, Technology, Engineering
and Mathematics, but when it comes time to choosing a
college major, only a very small percentage of high school
girls end up choosing Computer Science as their major.
At Farmingdale State College, there are only 4.5% female
students in comparison to the 95.5% male students in our
Computer Programming and Information Systems degree
program. In 2012, the Women in Computing club was
organized at Farmingdale State College by two professors,
Dr. Ilknur Aydin and Dr. Sheryl Schoenacher.
In the Fall semester of 2015, Margo Romero, a sophomore
majoring in Computer Programming, displayed interest in
the club. Margo took initiative as President and was able to
gather the official board members, and launch the Women
in Computing club at Farmingdale State College. With the
help of Treasurer, Namita Dandu, Vice President, Nutan
Bhandari, and Secretary, Preethi Krishan, the Women in
Computing club was officially established in the Spring
Semester of 2016. Since being launched, the Women in
Computing club is proud to have meetings that include
enriching activities and a variety of guest speakers. The
club was even able to raise $750 in less than a week for an
off-campus field trip.
In April, members of the Women in Computing club
were able to attend the annual, 2016 NYCWiC two-day
Conference in Lake George, New York. Namita Dandu
and Margo Romero presented in a panel about their
experiences establishing the club. The students represented
Farmingdale State College and networked with individuals
from major companies such as HP, Yahoo!, Xerox, Aprenda,
1st Playable, a gaming company that works with Disney,
and LeapFrog. NYCWiC is an annual event, and the club will
ensure that eight to ten students will be able to attend this
conference when it comes around again in the spring 2017
semester.
In the upcoming fall semester, students may participate
in résumé building workshops, major internship and
networking opportunities, hackathons, study sessions,
parties, off-campus field trips, “Cookies, Cupcakes & Code”
bake sale and more. The club has several events and trips
planned for the fall, so stay tuned.
Club president Margo Romero says, “We will be attending
hackathon events in NYC, one in August and one in
December. We will also be able to bring from eight to ten
students to attend a conference in NYC called “WomanCon”
where we will have the opportunity to meet extremely
inspiring businesswomen and have a chance to network
with some big companies.”
Despite the name, the Women in Computing club is not
a club exclusively for women. They are here to support,
advocate and recognize that this field is for anybody that
has an interest and passion for computer science. Margo
Romero says, “We are here to make a change in society,
break the stereotypes and create a world of endless
opportunities for the future generations.”
Any students interested in joining, can look for the
posters and flyers posted around the campus, or visit our
Bulletin board located on the second floor of Whitman for
information on upcoming events and meetings.
Students are encouraged to join through the website:
http://www.farmingdale.edu/ramcentral and like the
Facebook page http://facebook.com/fscwic.
Students may also contact Margo Romero by email at:
romema9@farmingdale.edu. n
School of Business Newsletter • Fall 2016 • Page 5
Student Business
Plan Competitions
Subsequently, the School of Business and the Alumni
Association hosted its annual FSAG (Farmingdale Student
Alumni Grant) student business plan competition. Six
student entrepreneurs pitched their business ideas to three
distinguished judges in hopes of winning $2,000 to help
start up their business.
Three FSC alumni – Sylvia Nicosia, the current Director of
Web Development, Institutional Advancement; Erica Chase,
Director of the SBDC, Farmingdale; and Michael O’Rourke,
owner of Best Climate Control Corporation, and Second
Vice-President of the Farmingdale College Foundation, each
served as judges. Student participants of the NYS Business
Plan Competition are highly encouraged to participate in
FSAG as well.
The NYS Business Plan Competition encourages students to
kick-start their business ideas and think like entrepreneurs.
Teams advancing in the competition ultimately compete
for funding at the Regional and State Finals. Ten students
competed in the preliminary Business Plan Competition held
in late March at Farmingdale. Among the ten, six were then
selected to advance to the Long Island Regional Finals.
Giovhanny Archer was a finalist at the Long Island Regional
Competition. His business is Miracle Marketing Group, which
creates websites for clients through an innovative, low-cost
monthly maintenance plan.
When asked about his overall experience or advice for
other students, Giovhanny said “The competition was an
invigorating experience. It was great to meet other young
entrepreneurs, and network with them. When pitching your
business to prospective clients or investors, remember to
have good posture and be confident. It’s also important to
make eye contact and project your voice to the back of the
room.”
Twenty-one teams from Farmingdale, Hofstra, Stony Brook
and the New York Institute of Technology competed for
$30,000 in cash prizes and a chance to represent their
teams at the state-wide NYSBPC at the SUNY Polytechnic
University on April 29. Students pitched their Business
ideas to eight distinguished judges ranging from early-stage
investor partners, to members of the Long Island Angel
Network. Steve Winick who holds the title of Managing
Director of Topspin Partners (which is a regional venture
capital firm) served as our judging panel chair. The prize
amount was divided among the six winners from Stony
Brook, NYIT, and Hofstra.
Advisor and Assistant Professor of Business Management,
Dr. Jing Betty Feng encourages more students to take
advantage of this opportunity: “The NYS Business Plan
Competition is a great applied learning opportunity for any
students. Students can fully integrate the knowledge of
marketing, supply chain, and finance into their business
ideas. Competing with other students from the campus,
the Long Island region and even New York State, the
participating students not only have the opportunity to
receive funding for their innovative business ideas, but
also improve their communication and presentation skills
through the competition. I wish more and more students
from our campus will participate in such great competitions
in the future.”
Both competitions take place every spring semester.
The NYS Business Plan Competition is open to any major,
whereas the FSAG competition must have one student
who is in the business program on the team. This year, the
grand prize winner from Farmingdale was Gina Guerrieri
who recently graduated from Visual Communications.
Her prize money will help her further develop her new
music magazine “Underground Anthems.” Gina’s passion
for music and photography can be seen on her website
gsquareddesigns.com. n
Deviant and Counterproductive
Behavior in Organizations
Dr. Areeg Barakat of the Business Management Department
at Farmingdale will be offering a new course in the Fall 2016
semester titled “Deviant and Counterproductive Behavior
in Organizations.” The course is one of the first to be
offered by a business school to study the incidence of such
behaviors in the workplace.
Traditionally the focus of the psychology and sociology
disciplines, deviance has generated a paucity of research in
the corporate environment. Deviant and counterproductive
work behavior are characterized by shirking, bullying,
intimidation, incivility, workplace violence, cheating, other
forms of dishonesty, cyberloafing, sexual harassment, and
production deviance. Accordingly, the course will focus on
studying deviant and counterproductive work behavior at
the individual, group, and organizational levels with the
goal of identifying the root causes of such behavior, how to
isolate it, and what can be done to counteract it.
As Dr. Barakat clarifies, “it is a phenomenon that no
organization can afford to ignore since it depletes
organizational resources, erodes production standards,
causes unfairness and unrest among employees, and
is a violation of the organization’s norms and ethical
standards.” That is not to say that all deviant behaviors in
the workplace are bad, however. In fact, on some level,
deviance can contribute to greater corporate efficiency
whereby organizational members may challenge outdated
or ineffective rules and norms that may hinder corporate
performance. “The challenge, “according to Professor
Barakat and what my students and I will investigate,” is
how to find that healthy balance between deviance and
conformity to ensure the greatest level of organizational
performance.” n
School of Business Newsletter • Fall 2016 • Page 6
Induction Ceremonies for
Sigma Beta Delta and
Omicron Delta Epsilon
By Ira Stolzenberg
achievement, and establish closer ties between students
and faculty. Among the honorees were; Brian J. Alesia,
Edward Correa, Christian Diffendale, Delmer Licona,
Carynne Marie Litcher, Luis J. Valverde Reyes. Dr. Richard
Vogel introduced speaker Craig Levy, VP of Astoria Bank.
Craig spoke about the importance of making connections
and offered his interview coaching assistance to students.
Former Economics club president Angiulina Magdalena De
Padua offered her friendly advice for students, and reflected
upon her experience overall at Farmingdale. The faculty
advisor for the club is Dr. Xu Zhang, chairperson of the
Economics Department, and the co-advisor is Dr. Abeba
Mussa, Assistant Professor of Economics. n
Associate Professor
Develops Simple OS System
The annual induction ceremony of Sigma Beta Delta,
the international business honor society, was held in the
Little Theater on April 7. The purpose of the society is to
promote higher scholarship in education for business and
to recognize and reward scholastic achievement in business
subjects. Fifty-two Business Management, Computer
Systems, and Sport Management students were inducted
by Co-Presidents Samuele Riva and Brittany Waszak. The
Co-President’s roles are to help coordinate the induction
program. In the past the roles of the co-presidents
consisted of helping plan seminars/speakers for the group
and plan community service related activities.
Honorees are the top 20% of all Business Management,
Computer Systems and Sport Management students, with
sixty credits earned, and at least thirty earned here at FSC.
The GPA cutoff this year was 3.5. Michael Harrington, FSC
Athletic Director, and Prof. Sarbjit “Sab” Singh were the
honorary faculty inductees. Michael Harrington was one of
the architects of the Sport Management program, and
Prof. Singh was selected for his dedication by the Sigma
Beta Delta officers. Dr. Frank Del Bene started the
Farmingdale State chapter in 1999, and since then, almost
one-thousand students have been inducted.
ODE (Omicron Delta Epsilon) also held an induction
ceremony on March 29. Six students were inducted
into this international economics honor society. ODE’s
main objectives are to recognize and honor scholastic
Dr. Arthur Hoskey is an Associate Professor and has been a
faculty member in the Computer Systems Department since
2008. His current line of research explores computational
thinking and how it relates to K-16 computer science
education. He has previously
collaborated with faculty from around
SUNY to develop a semi-standardized
introduction to a computer science
course which was supported by
a SUNY Innovative Instructional
Technology Grant (IITG).
Another line of research was the
development of a simulated operating
system (Simple OS) which facilitates
student learning in the field of
operating systems and was published in an Association for
Computing Machinery journal. This system was developed
to make student’s learning experience easier. Dr. Hoskey
says, “It is hard for students to learn operating systems
because it can be very difficult for them to visualize abstract
things like process control blocks, queues, registers, and
RAM. I designed the Simple OS to make these abstract
ideas more concrete, so that students can see what’s going
on in the internals, to help them learn the subject in a more
in-depth way.”
The ultimate goal is for students to become better
programmers. Dr. Hoskey says, “By making these obscure
topics more concrete it can help students have an “aha”
moment, and any time a student has the triumph of really
grasping a subject, it can have a very positive impact on
their education on the whole. The operating system is
essential because it controls all hardware and software
for the computer. It is the most important software on the
computer. With this system, students may program small
pieces of simple OS to gain the knowledge and experience
of programming in OS.” n
School of Business Meeting
Thursday, October 6
Whitman 150
School of Business Newsletter • Fall 2016 • Page 7
Interdisciplinary Teaching
Innovations
Scholarly Activities
The Advertising Principles Semester Project was designed
to give students a real-world experience working within
the corporate advertising department. Professor Carol
Lane’s students were asked to design a strategic plan for
an intangible concept such as a social cause or a consumer
service with a defined marketing challenge and create
an Integrated Marketing Communications Program. The
Business students were each assigned a photography team
from Professor David Guarino’s Visual Communications
Department Photography class and asked to create the
visual support for the campaign.
Feng, J.B., Improving intercultural competence in the
classroom: A reflective development model, Journal of
Teaching in International Business. 2016
The Advertising students began by writing a creative
brief for their concept, highlighting the objective of the
campaign, identifying the target audience and message
themes. Next, they developed a strategic outline for
implementation of the campaign including media selection,
budget/timeline, and evaluation techniques.
The twelve teams worked together to create compelling
and visually persuasive campaigns based on the strategic
outline. The students reported that they found the
experience useful and helped them understand the rewards
and challenges of working on a team project within two
different disciplines and would welcome the opportunity to
complete additional collaborative projects in the future. n
Publications, Presentations & Creative Works:
Feng, J.B., Kaul, M, & Mathiassen, L, A semantic
sense-and-respond approach to Ienabled buyer-supplier
relationship management: an action research study,
International Journal of Business Information Systems. 2016
Feng, J.B., Corner, AJ & Richter, U., “Sense of Power:
a Barrier or Enabler for Cultural Intelligence?” Paper
presented to the 2016 Academy of Management Meeting,
Anaheim, California. August, 2016
Feng, J.B., Liu, L.A., & Liu, Y.H., “Symposium: Global,
Local, and Ambicultural Identities in Cultural Adaptation.”
Panel presented at the 2016 Academy of Management
Meeting, Anaheim, California. August, 2016.
Feng, J.B., “Developing Intercultural Effectiveness in the
Classroom: An Application of Reflective Learning.” Paper
presented to the Academy of International Business 2016
Conference, New Orleans, LA. June, 2016.
Feng, J.B., & Liu, L.A., “Multilevel Cultural Fit and
Employees Engagement: a Multiple-Case Study of Chinese
Firms Operating in the United States.” Paper presented to
the Global Transformation of Work: Market Integration,
China’s Rise, and Labor Adaptation. March 17, 2016.
Feng, J.B., Viswanathan, N., and Greenwald, L.,
“Peer-to-Peer mentorship: Building intercultural
competencies of college students.” the 2016 Mentoring
Conference, Albuquerque, NM. October 27, 2016.
Feng, J.B., Corner, A.J., and Richter, U. “Sense of
power: a barrier or enabler for cultural intelligence?”
the 2016 Academy of Management Meeting, Anaheim,
California. August 9, 2016.
Feng, J.B., Liu, L.A., and Liu, L.H. “Organizational global
identity and its reciprocal relationship with cross-cultural
adaptation in foreign markets.” the 2016 Academy of
Management Meeting, Anaheim, California. Aug. 8, 2016.
Gerstl, D. Leveraging Bitcoin blockchain technology
to modernize security perfection under the Uniform
Commercial Code accepted to the 7th International
Conference on Software Business (ICSOB). Summer 2016.
Guo, WB, Feng, J.B., & McKenna, B,
“Inter-organizational Governance and Trilateral TrustBuilding in R&D Crowdsourcing: A Case Study of Open
Innovation in China.” Paper presented to the Local Context
and Challenges of Innovation in China, London, UK.
April 10, 2016.
Jaramillo, J., “A Methodology to Locate a Dry Port in the
Rio Negro Region in Colombia.” Poster presented at the
INFORMS Conference on Business Analytics & Operations
Research, Orlando, Florida, USA. April 12, 2016.
Lie, J. Zheng, J. Whitlock, & MaDo, P., An Ultrafast
Nonlinear Pseudorandom Number Generator, ACM
Transactions on Modeling and Computer Simulation
(TOMACS), Volume 26 Issue 2, Article 13. January 2016.
School of Business Newsletter • Fall 2016 • Page 8
Li, S., Vogel, R. & Viswanathan, N., “Economic
Growth and Revitalization on Long Island: The Role of the
Recreational Fishing and Marine Economy.” Presented at
the Academy of Economics and Finance annual meeting,
Pensacola, FL. February 2016.
Li, S., Vogel, R., & Viswanathan, N.,
“Sustainable Development of Long Island’s Coastal
Industries: the Role of Commercial Fishing and Coastal
Recreation.” Presented at the Challenges of Natural
Resources Economics and Policy (CNREP) 2016 Conference,
New Orleans, LA. March 2016.
Lewison, M. International Conference on Hospitality and
Tourism Management, Bangkok, Thailand
“Static to Dynamic: The Evolution of Theme Park Pricing”
Winner: Best Session Presentation. May, 2016
Menchyk, N. “Turfgrass Cultivation” New York State
Recreation & Park Society Hauppauge, NY. April 19, 2016
Menchyk, N. “Turfgrass Fertilization BMP’s”
Cornell Cooperative Extension Yaphank, NY.
March 31, 2016
Menchyk, N. “Turfgrass Fertilization BMP’s”
Long Island Cauliflower Association Riverhead, NY.
January 26, 2016
Menchyk, N. “Turfgrass fertilization BMPs” LIGCSA Winter
Educational Conference Bethpage, NY. January 21, 2016
O’Sullivan, J. “College Students Understanding of
Production Management and Master Production Schedule
through Using a Real World Tool, Complimented with
Company Tours and In- Class Visits, Provides an Excellent
Learning Experience at Farmingdale State College”, Journal
on Systemics, Cybernetics and Informatics: JSCI, Volume
13 - Number 5 - Year 2015, pp. 7-13, ISSN: 1690-4524
(Online) (2016)
O’Sullivan, J. “Change Requires Change! Information
Technology, Student Preparedness and Industry
Collaboration: Supporting the bridging process between
education and training with innovative solutions.”
14th International Conference on Education and
Information Systems, Technologies and Applications
(EISTA 2016) Multi-Conference on Society, Cybernetics and
Informatics (IMSCI 2016) Peer-reviewed (2016)
Sotak, K. L. “The influence of leadership, task,
and individual differences on dynamic motivation.”
Computational modeling workshop – follow-up.
Virtual presentation. Jan 2016
Sotak, K. L. “Charismatic Leadership & Communication”
AAIC Leadership Development Program Presenter
Farmingdale State College. March 2016
Sotak, K. L. “Leadership & Body Language”
Success Center Leadership Development
Program/Business Series Presenter
Farmingdale State College. Nov 2015
Vogel, R., “Mining and Infrastructure Development:
Prospects for Mongolia’s long-run growth.”
Mongolian Mathematical Journal, 19, 4-13. 2015.
Vogel, R., “Mathematics, Optimization, and the Skills
necessary for Management Education.” 10th International
Conference on Optimization: Techniques and Applications
(ICOTA 10), Ulaanbaatar, Mongolia, July 2016.
Vogel, R., Participated in the Deutscher Akademischer
Austausch Dienst (German Academic Exchange Service,
DAAD) program entitled “Germany Today 2016: German
Higher Education Institutions and Their Training Strategies
for a Changing Employment Market.” June 2016. n
School of Business Newsletter • Fall 2016 • Page 9