Exhibitors` info 2017 - Tuning World Bodensee

INTERNATIONAL TRADE FAIR EVENT
FOR CAR TUNING, LIFESTYLE AND THE CLUB SCENE
TUNING WORLD BODENSEE
28 APRIL – 01 MAY 2017 MESSE FRIEDRICHSHAFEN
INVITATION FOR EXHIBITORS
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UNRIVALLED
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THIS IS WHERE THE
TUNING SCENE
COMES TOGETHER
SHOPP
EXPER
LET’S MEET UP ...
… there again, or maybe get to know
each other for the first time?
Take advantage of our expertise – that’s
why we are there.
Either way – the chances of meeting
again at the 15th edition of this successful event are very high. The persons involved have been there from the start,
and know exactly how the industry ticks,
and what they can do for their exhibitors, from many years of closely observing the market.
By the way, here is a quick answer to
anyone asking “Why attend a trade fair?”
This flagship event is so much more than
a trade fair. Many emotionally-charged
events bookend the core trade fair activities, guaranteeing a lasting impact and
immense media response. This is where
future automobile fans come of age, and
If you have never experienced TUNING
WORLD BODENSEE why not give us an
opportunity to get know each other better? In a personal meeting, we can show
you many ways for you to reach your sales, communication or marketing goals.
where they develop their brand awareness and brand loyalty.
ING &
IENCE
EVENT
1
.
O
N
S
’
E
P
O
R
*
EU
T
N
E
V
E
G
N
I
TUN
-ONLY
*TUNING
AIRS
TRADE F
You have planted your seed – now it’s
time to harvest it.
Dirk Kreidenweiß
Show Director
EXHIBITOR HOTLINE: +49 7541-708-403
YOUR SCENE
Germany’s largest live community has been setting the emotional benchmark for 14 years.
We create new highlights every year with our side events. We also showcase different
aspects of the tuning sector again and again with a wide range of measures.
TUNING WORLD BODENSEE launched the unique European Tuning Showdown (ETS),
where the best of the best in the European tuning scene go head-to-head, showing off
the top cars from around Europe.
YOUR TARGET MARKET
It is a perfect balance of tuning, lifestyle, show and entertainment: “the place to be” for the
industry, tuning fans and media. Nowhere else can you reach 100,000 young enthusiasts this
directly, position your brand, build loyalty better and win over future buyers faster.
YOUR TEAM
Our team works hard for the industry and its exhibitors.
We keep an open mind even for unusual requests, and are happy to help
you create your trade fair stand.
TOP
STARS
YOUR TUNING WORLD BODENSEE
TOP
BRANDS
The best decision for your business.
AUTHENTIC AND HIGHLY EMOTIONAL
TOP-CLASS
MEDIA POWER
WHAT THE STARS SAY
Sidney Hoffmann
TV PRESENTER, TUNING EXPERT AND CEO OF
SIDNEY INDUSTRIES:
29 TV teams and 258 journalists from 11 countries are figures that cannot be ignored. Nor can
the media power we generate ourselves.
Facebook
“TUNING WORLD BODENSEE is a real highlight for me.
I particularly appreciate that visitors to the Bodensee event
Whether footage for TV stations, reports for radio stations, YouTube clips or posts for various
social media channels – we ensure that the world of tuning is communicated appropriately.
That includes MISS TUNING – our ambassador for the industry and an undisputed media star.
Google alone reports 7,780,000 searches for our protected European trademark. Her calendar
is featured in almost all key TV channels, print and online magazines as well as online portals.
If you want to benefit from this PR power as an exhibitor, contact us.
In addition to MISS TUNING, we offer many other areas for excellent sponsorship and presentation opportunities.
don’t just see me as a TV personality, many of them come
Twitter
to see the Sidney Industries stand, my tuning label. And
the patience my fans show when they wait in line for an
autograph amazes me. Thank you!”
Instagram
Newsletter
Website
Ken Block
JP Kraemer
AMERICAN RALLY AND RALLYCROSS DRIVER:
GERMAN PRESENTER, KNOWN FROM THE TV
SERIES “PS PROFIS”
“Performing at TUNING WORLD BODENSEE was awesome. I’m
stunned – I never expected the audience to be so big. There is
definitely no comparison to other tuning trade fairs.”
EVENTS
&
SHOWS
Extensive print campaign
Digital marketing campaign
Social media content
Unique access to the scene
Continuous trade fair communication Presentation of special topics
Special interest, daily and lifestyle media
From Google Adwords to e-mail newsletters
Via various channels
With club loyalty and club communication
With “MISS TUNING” as a PR tool
To generate a high media reach
ACTIVE ON ALL
WHAT
EXHIBITORS SAY
CHANNELS
Harald Schmidtke
DIRECTOR OF THE GERMAN AUTOMOBILE TUNER ASSOCIATION (VDAT):
“The 14th Tuning World shows how important the trade fair is to the scene.
Even though it conflicted with the GTI Fest held at the same time at Lake Wörthersee, the
attendance numbers were still very high. Keep it up!”
Posters
Over 8,000 billposts in the catchment area
Gerd Wellhausen
Local promotion team
PRODUCT MANAGER AT PIONEER ELECTRONICS DEUTSCHLAND GMBH:
Whether at tuning events or lifestyle
hotspots – we are there
“Kudos to TUNING WORLD BODENSEE and its team. You can tell that they know
our industry. Everything was perfect this year: great weather, lots of visitors and
it is amazing how much work the clubs put into their stands.”
Radio advertising
Our ads reach over 1 million
listeners every day
Michael Dresel
EUROPAS
Print ads
TUNING-EV
ENT
5. – 8. MAI
We have an eight-digit campaign readership
MESSE FRIE
REGIONAL MANAGER AT PREMIO REIFEN +AUTOSERVICE:
NR.1
12 HALLEN
MIT
RIESIGEM ANG
EBOT
’16
DRICHSHAFE
WWW.TUNING
WORLD.DE
N
Europas Tun
200 Ausstel ing-Event Nr. 1 mit übe
lern in 12 Mes
r
sehallen
Champions
besten und League – Finale der 64
ganz Europaheißesten Showcars aus
ST Suspensi
ons
5. Mai erstmal bringt ihn am
ig
erlebt ihn live nach Deutschland -
US CARS
“The trade fair went well. Thursday was a very good day for us. Stand
Manfred Hoffmann
Das Herz der
präsentation Szene mit 152 Cluben und Präm
ierung
MISS TUNING
decision to take part in TUNING WORLD BODENSEE.”
LOWRIDER
WAHL
PR pages
Die heißeste
krassesten n Fat Dancer und
bester Low Hopper in Europas
rider Show
vereint.
CEO OF SONAX GMBH:
DRIFT SHOW
S
“The trade fair went very well for us. We attract more visitors than other
Ads are one thing, mass circulation PR pages
are another.
From placemats at McDonalds to rear
windscreen stickers – we are always
thinking about the reach
Eine Halle rand
Schmuckstü voll mit getunten
cken, trendig,
individuell und
kreativ.
CLUB AREA
Find us on faceb
www.facebook ook:
.com/tuningwo
rldbodensee
In portals, on Facebook or Google – we advertise
wherever we can reach our target markets
POS measures
PRIVATE CA
R AREA
attendance was high and the public was interested. We are happy with our
KEN BLOCK
Online advertising
EUROPEAN
TUNING
SHOWDOW
N
Über 40 ausg
läre US Cars efallene und spektaku
aus 5 Jahrzehn
ten
GIRLS, GIRLS
, GIRLS
TUNER, RE
IFEN, FELG
EN, KOMPO
NEN
000_000_T160
3_Musterseite
_Feature_15_
01.indd 4
TEN, ZUB
EHÖR,
CAR-HIFI.
..
03.03.16 10:06
Sexy Mädels
an vielen Stänauf der Showbühne
und
den der Aus
steller
LIFESTYLE
, SHOWCAR
S
12 sexy Fina
listinnen im
Finale zur
MISS TUNING
2016
SIDNEY & JP
stands with our own acts like pole dancers and an appearance by JP Kraemer.
Die Drift Area
Reifenvernic wird wieder zum
htungsareal
AFTER SHOW
PARTIES
We also have attractive products and consultants who demonstrate the
products to end customers. The overall package is impressive.
Tuning World Bodensee is one of the highlights of the year for us.”
Die PS-Profi
s sind natürlich
Ort! Autogram
me, Talks, Fotolive vor
s uvm.
, ACTION,
PA R T I E S . .
.U
Am Samstag
Best of Ibiza die legendäre
Battle of the Party, am Freitag
Beatz
ND..UND..
.
Christian Klose
SALES MANAGEMENT, VOGTLAND AUTOSPORT GMBH:
“Our stand at TUNING WORLD BODENSEE attracts a lot of attention
and leads to interesting inquiries from visitors. The first day of the
trade fair was great, we hadn’t expected so many visitors. We are
satisfied with the trade fair here in Friedrichshafen.”
THE
REAL
DIFFERENCE
BRAND PRESENTATION
We have a wide range of ways to put your brand in the spotlight.
Whether brand association, brand perception or
emotional charging – we can provide you with the right
modules and presentation options.
UNIQUE ACCESS TO THE SCENE
CUSTOM INDIVIDUAL CONCEPTS
Anybody can rent space.
However, we develop specific utility with you and also
offer a full service package.
STRATEGIC TRADE FAIR CONSULTING
TUNING WORLD BODENSEE offers you unique access to the tuning scene.
Only we have direct contact to the clubs and a database
unique in Germany. You can benefit from that too.
INNOVATIVE ADVERTISING OPPORTUNITIES
For us, advertising is more than just a print ad or poster.
We not only offer you integration in our homepage and newsletter,
we can also communicate your brand message in our
digital marketing campaigns on request.
Do you want to build emotional brand perception?
Do you want to boost awareness of a new product?
Is higher recognition one of your goals?
Do you want a high level of feedback from your target market?
We can give you strategic advice before a potential trade fair participation and
offer you a tailored service.
ALL-IN-ONE SOLUTIONS
You don’t want to deal with stand construction and related aspects?
Are you looking for an all-in-one service that fits your budget?
We have the right solutions for you!
TUNING WORLD
BODENSEE
UNRIVALLED LOCATION
“1 LAKE, 4 COUNTRIES, 1000 POSSIBILITIES”
Our location and the exhibition grounds are unique. Not just because the Lake Constance (Bodensee)
region, where four countries meet, is so attractive and our state-of-the-art exhibition grounds, but also due
to the high purchasing power and the spillover effect to the neighbouring countries. This is very much a
region of car enthusiasts. The countryside dominates the big cities – people need and love their cars here.
Southern Germany, Switzerland, Austria, Northern Italy and Alsace in France are considered extremely
strong tuning markets. And you can reach them perfectly from our location.
LAKE CONSTANCE OFFERS ALMOST UNLIMITED OPPORTUNITIES FOR SIDE
EVENTS: FROM PARTY SHIPS TO TRENDY BARS, FROM GOURMET RESTAURANTS TO GOLF COURSES, AND WATER SPORTS TO LUXURY SPAS
TUNING
WORLD
BODENSEE
2017
INTERNATIONAL
TRADE FAIR EVENT
FOR CAR TUNING
LIFESTYLE AND
THE CLUB SCENE
BOOK
NOW
EXHIBITOR HOTLINE
+49 7541-708-403
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YOUR TEAM
Dirk Kreidenweiß
Show Director
Eleni Kapernekas
Communication
Telephone: +49 (0) 7541 708-444
dirk.kreidenweiss@messe-fn.de
Telephone: +49 (0) 7541 708-318
eleni.kapernekas@messe-fn.de
Silke Heider
Project Coordinator,
Exhibitor service
Nicole Kienzle
Marketing and Advertising
Telephone: +49 (0) 7541 708-403
silke.heider@messe-fn.de
Telephone: +49 (0) 7541 708-349
nicole.kienzle@messe-fn.de
Marc Maisch
Events & Supporting
Programme
Telephone: +49 (0) 7541 708-419
marc.maisch@messe-fn.de
Accommodation Service and Online Booking
Tourist Information Friedrichshafen
Postfach 2480
88014 Friedrichshafen
Event Organiser
Telephone: +49 (0) 7541 3015-13
Fax: +49 (0) 7541 72588
tourist-info@friedrichshafen.de
www.friedrichshafen.info
Neue Messe 1
88046 Friedrichshafen
info@messe-fn.de
www.messe-friedrichshafen.de
www.tuningworld.de