Million Listeners

74%
reach in Peninsula Malaysia with
12.645Million listeners*
tuning into Astro Radio
Station every week.
Agency
and Client
Handbook
Advertising Rates
Effective 1st July 2014
13.2
Million
Listeners*
tuning into Astro Radio
Station every week.
71%
reach in East Malaysia with
559,200 listeners*
tuning into Astro Radio
Station every week.
*Nielsen Radio Listenership Survey (RAM) - Survey 1, 2014
All households have at least one radio.
99% of cars have a radio.
According to Nielsen Radio Audience
Measurement survey, 9 out of every 10
people in Malaysia listen to radio weekly.
Radio
reaches virtually
every consumer
IT can be heard
everywhere
As a portable medium, radio is like an
invited guest at the workplace, in the
car, at home and even outdoors.
Radio is the most personal medium
when compared to television and
newspapers. In fact, radio is an
intensely personal medium which
many regard as a companion.
The warm, one-to-one relationship
between the announcer and listener
creates an excellent selling
environment.
Radio is an ideal medium for
creating rapport with consumers by
providing what comes across as
word-of-mouth advice from a friend.
Note
Radio
is the
most
exciting
advertising
medium
Radio is the most engaging medium.
It provides exciting promotional
opportunities for advertisers.
Listeners are encouraged to participate
on-air and with the station vehicles
daily on the streets to win exciting
prizes from the advertisers.
Frequency Listing
103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru
103.6FM Alor Setar
|
95.2FM Taiping
|
103.7FM Ipoh
|
103.6FM Seremban
90.3FM Melaka | 98.0FM Kuantan | 102.8FM Kuala Terengganu
103.3FM Kota Bharu | 90.7FM Langkawi | 96.1FM Kuching
102.4FM Kota Kinabalu | 101.3FM Miri | 103.0FM Sandakan
Astro Channel 856
Language : Bahasa Malaysia
Target Audience 18 to 34 year olds
5.19 Million
Malaysia’s
Number
Radio
Station
Muzik Hit Terbaik
Listeners Per Week Aged 10+
2.99 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
2.72 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
era.fm
fb.era.fm
twitter.era.fm
instagram.era.fm
youtube.era.fm
ERA fm
923,428
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to ERA fm’s website over the
course of a specified time period.
2,640,344
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
337,659
276,212
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
Social Media
1,289,418
ERA fm
enjoys
Total Fans
213,899
62,004
Followers
The number of people
who have subscribed
to follow tweets
of ERA fm
engagement
42% average
rate per week
The current industry benchmark for Facebook
engagement is 5%
Followers
The number of people
who have subscribed
to follow instagram posts
of ERA fm
39,313
Subscribers
The number of
people who have
subscribed to ERA fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
34 mins
22 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
4,658,681
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Day and Time
Jul
Aug Sep Oct
Nov Dec
Jan
Feb Mar
Apr May Jun
Incl. Seasonality +10%
GST 6% Incorprated into The Rates
Incl. Seasonality +10%
Mon to Fri 6am to 10am
968
880
933
1026
Mon to Fri 10am to 1pm
553
503
533
586
Mon to Fri 1pm to 4pm
466
424
449
494
Mon to Fri 4pm to 8pm
726
660
700
770
Mon to Fri 8pm to 12mn
420
382
405
445
Mon to Fri 12mn to 6am
110
100
106
117
Sat & Sun 6am to 10am
421
383
406
447
Sat & Sun 10am to 1pm
378
344
365
401
Sat & Sun 1pm to 4pm
348
316
335
368
Sat & Sun 4pm to 8pm
402
365
387
426
Sat & Sun 8pm to 12mn
391
355
376
414
Sat & Sun 12mn to 6am
110
100
106
117
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
531
483
512
563
Sat & Sun
369
335
355
391
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Central ROS
6am to 12mn
248
225
239
262
Southern ROS 6am to 12mn
150
136
144
159
Northern ROS 6am to 12mn
150
136
144
159
E Coast ROS 6am to 12mn
135
123
130
144
*Seasonality adjustment is applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
733
377,300
1.94
880
444,300
1.98
147
20%
10am to 1pm
457
274,300
1.66
503
418,000
1.20
47
10%
1pm to 4pm
385
248,200
1.55
424
242,600
1.75
39
10%
4pm to 8pm
550
340,600
1.61
660
337,600
1.95
110
20%
8pm to 12mn
347
254,500
1.36
382
297,900
1.28
36
10%
Survey 2, 2013 | Target Group 18 to 34
Survey 1, 2014 | Target Group 18 to 34
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
733
159,800
4.59
880
176,800
4.98
10am to 1pm
457
124,000
3.68
503
162,400
3.10
74,500
5.69
1pm to 4pm
385
78,300
4.92
424
4pm to 8pm
550
128,200
4.29
660
105,400
6.26
8pm to 12mn
347
118,100
2.93
382
104,400
3.66
Weekend Broadcast
Survey 2, 2013 | All People 10+
Rate Change
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
6am to 10am
383
265,600
1.44
383
438,800
0.87
0
0%
10am to 1pm
344
400,600
0.86
344
324,700
1.06
0
0%
1.31
316
195,900
1.61
0
0%
1pm to 4pm
316
240,700
4pm to 8pm
365
264,000
1.38
365
324,600
1.12
0
0%
8pm to 12mn
355
215,200
1.65
355
303,200
1.17
0
0%
ROS Monday to Sunday
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
431
294,400
1.46
483
342,600
1.41
CPM Based On All People 10+
LIU
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate Change
52
12%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Central Region
201
125,400
1.60
225
130,800
1.72
24
12%
Northern region
121
60,800
1.99
136
85,900
1.58
15
12%
Southern Region
121
78,500
1.54
136
78,500
1.73
15
12%
East Coast Region
110
29,700
3.70
123
29,700
4.15
13
12%
Monday to Sunday
Rate Change
Kota Kinabalu
Survey 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Monday to Friday
Rate (RM)
6am to 10am
99
11,400
8.68
6am to 10am
99
17,100
5.79
10am to 1pm
85
7,000
12.14
10am to 1pm
85
11,800
7.20
1pm to 4pm
85
5,600
15.18
1pm to 4pm
85
5,900
14.41
95
12,700
7.48
80
7,200
11.11
Kuching
4pm to 8pm
95
7,800
12.18
4pm to 8pm
8pm to 12mn
80
5,500
14.55
8pm to 12mn
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Survey 2013 | All People 10+
Ave. Qtr. Hr
CPM
Note
Listeners are very loyal to their personal radio station
choice and their feelings towards radio are almost
entirely positive.
Listeners wear the T-shirt of their favourite radio
station proudly.
Radio is perceived as more honest, less-hyped,
less filtered and more immediate than other media.
This creates a sense of trust which in turn provides
major branding opportunities for advertisers.
is the only medium
enjoying strong
listener loyalty
In short, radio offers brands the opportunity to
engage with already-made communities.
What is your favourite
radio station?
Frequency Listing
101.8FM Klang Valley | 99.7FM Penang | 95.4FM Johor /Johor Bahru
| 100.2FM Taiping | 100.6FM Ipoh | 100.6FM Seremban
106.4FM Melaka | 101.1FM Kuantan | 101.2FM Kuala Terengganu
102.3FM Kota Bharu | 100.1FM Langkawi | 96.9FM Kuching
104.0FM Kota Kinabalu | 103.2FM Miri | 100.6FM Sandakan
99.7FM Alor Setar
Astro Channel 853
Language : Mandarin / Cantonese
Target Audience 10 to 29 year olds
2.17 Million
Malaysia’s
Number
Chinese
Radio
Station
Listeners Per Week Aged 10+
1.30 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.20 Million
MY FM My Music
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
my.com.my
instagram.my.com.my
179,225
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to MY FM’s website over the course
of a specified time period.
770,838
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
154,507
Average Monthly
Unique Visitors
(Mar - May 2014)
Mobile
151,638
Average Monthly
Unique Visitors
(Mar - May 2014)
MYFM_Malaysia
twitter.my.com.my
fb.my.com.my
youtube.my.com.my
MYFM_Malaysia
Social Media
25%
434,340
Total Fans
MY FM
enjoys
engagement rate
20,000
7,351
9,371
19,426
average per week
Followers
Followers
The number of people
who have subscribed
to follow tweets
of MY FM
The number of people
who have subscribed
to follow instagram posts
of MY FM
Followers
Subscribers
The number of
people who have
subscribed to MY FM’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
68 mins
21 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,260,161
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Jul
Aug Sep Oct
Day and Time
Nov Dec
Jan
Feb Mar
Incl. Seasonality +5%
Incl. Seasonality +10%
Apr May Jun
GST 6% Incorprated into The Rates
Mon to Fri 6am to 10am
1174
1233
1291
1174
1245
Mon to Fri 10am to 1pm
618
649
680
618
655
Mon to Fri 1pm to 4pm
589
618
648
589
624
Mon to Fri 4pm to 8pm
873
917
960
873
925
Mon to Fri 8pm to 12mn
356
374
392
356
377
Mon to Fri 12mn to 6am
90
95
99
90
95
Sat & Sun 6am to 10am
327
343
360
327
347
Sat & Sun 10am to 1pm
460
483
506
460
488
Sat & Sun 1pm to 4pm
437
459
481
437
463
Sat & Sun 4pm to 8pm
397
417
437
397
421
Sat & Sun 8pm to 12mn
267
280
294
267
283
Sat & Sun 12mn to 6am
90
95
99
90
95
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
592
622
651
592
628
Sat & Sun
359
377
395
359
381
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy
Per 30 Second Commercial (Regional Broadcast Time Zone:- 10.00am - 1.00pm , 1.00pm - 4.00pm & 8.00pm- 12.00mn Only)
Central Region ROS
327
343
360
327
347
Southern Region ROS
218
229
240
218
231
Northern Region ROS
218
229
240
218
231
East Coast Region ROS
199
209
219
199
211
*Seasonality adjustment is applicable for regional commercials
*10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
978
219,000
4.46
1,174
199,600
5.88
197
20%
10am to 1pm
562
168,200
3.34
618
205,300
3.01
56
10%
1pm to 4pm
535
140,100
3.82
589
133,800
4.40
54
10%
4pm to 8pm
759
172,200
4.41
873
156,300
5.59
114
15%
8pm to 12mn
324
76,500
4.24
356
84,600
4.21
32
10%
Survey 2, 2013 | Target Group 10 to 29
Ave. Qtr. Hr
Survey 1, 2014 | Target Group 10 to 29
Monday to Friday
Rate (RM)
CPM
Rate (RM)
6am to 10am
978
73,100
13.37
1,174
55,800
21.04
10am to 1pm
562
54,700
10.27
618
57,400
10.77
Ave. Qtr. Hr
CPM
1pm to 4pm
9.27
589
48,000
12.27
535
57,700
4pm to 8pm
759
66,400
11.43
873
57,200
15.26
8pm to 12mn
324
24,800
13.06
356
34,000
10.47
Weekend Broadcast
Survey 2, 2013 | All People 10+
Rate Change
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
297
130,600
2.27
327
222,900
1.47
30
10%
10am to 1pm
418
167,600
2.49
460
170,000
2.71
42
10%
1pm to 4pm
397
125,800
3.16
437
139,900
3.12
40
10%
4pm to 8pm
361
126,700
2.85
397
164,900
2.41
36
10%
8pm to 12mn
243
74,000
3.28
267
79,700
3.35
24
10%
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
LIU
Monday to Sunday
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
522
146,000
3.58
592
154,700
3.83
CPM Based On All People 10+
Rate Change
70
13%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
Rate Change
Ave. Qtr. Hr
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
Central Region
287
42,500
6.75
327
51,700
6.32
40
14%
Northern region
191
40,800
4.68
218
41,600
5.24
27
14%
Southern Region
191
28,800
6.63
218
38,500
5.66
27
14%
East Coast Region
174
14,400
12.08
199
6,000
33.17
25
14%
Kota Kinabalu
Survey 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
95
4,400
21.59
6am to 10am
95
12,700
7.48
10am to 1pm
82
1,700
48.24
10am to 1pm
82
6,900
11.88
1pm to 4pm
82
900
91.11
1pm to 4pm
82
3,600
22.78
91
10,000
9.10
72
3,700
19.46
Kuching
4pm to 8pm
91
2,100
43.33
4pm to 8pm
8pm to 12mn
72
1,000
72.00
8pm to 12mn
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Survey 2013 | All People 10+
Note
$aving$
Radio
Radio is a
cost effective
frequency medium
Radio is a reach and frequency medium.
Radio can reach more people more
frequently at a reasonable cost.
* The cost of a 1 week radio campaign is
equivalent to a half page insertion in
a leading newspaper.
*1 week ROS on ERA fm vs half page insertion in the leading Malay newspaper
Frequency Listing
92.9FM Klang Valley | 92.8FM Penang | 97.6FM Johor /Johor Bahru
92.8FM Alor Setar
|
93.6FM Taiping
|
92.7FM Ipoh
|
95.0FM Seremban
93.0FM Melaka | 93.2FM Kuantan | 94.8FM Kuala Terengganu
92.8FM Kota Bharu | 92.4FM Langkawi | 95.3FM Kuching
100.8FM Kota Kinabalu | 105.8FM Miri | 99.8FM Sandakan
Astro Channel 852
Language : English
Target Audience 10 to 29 year olds
Malaysia’s
Number
English
Radio
Station
Malaysia’s No.1
Hit Station
1.20 Million
Listeners Per Week Aged 10+
427,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
602,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
hitz.fm
fb.hitz.fm
twitter.hitz.fm
instagram.hitz.fm
youtube.hitz.fm
hitz.fm
316,067
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to hitz fm’s website over the course
of a specified time period.
1,166,212
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
191,826
227,928
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
Social Media
engagement
17% average
rate per week
964,484
hitz fm
enjoys
231,132
22,790
Total Fans
The current industry benchmark for Facebook
engagement is 5%
Followers
The number of people
who have subscribed
to follow tweets
of hitz fm
Followers
The number of people
who have subscribed
to follow instagram posts
of hitz fm
16,794
Subscribers
The number of
people who have
subscribed to hitz fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
42 mins
20 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,683,208
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Day and Time
Jul
Aug Sep Oct
Nov Dec
Jan
Feb Mar
Incl. Seasonality +10%
GST 6% Incorprated into The Rates
Incl. Seasonality +10%
Incl. Seasonality +10%
Apr May Jun
Mon to Fri 6am to 10am
946
860
946
860
912
1003
Mon to Fri 10am to 1pm
472
429
472
429
455
500
Mon to Fri 1pm to 4pm
532
484
532
484
513
564
Mon to Fri 4pm to 8pm
779
708
779
708
750
826
Mon to Fri 8pm to 12mn
575
523
575
523
554
610
Mon to Fri 12mn to 6am
85
77
85
77
82
90
Sat & Sun 6am to 10am
264
240
264
240
254
280
Sat & Sun 10am to 1pm
246
224
246
224
237
261
Sat & Sun 1pm to 4pm
264
240
264
240
254
280
Sat & Sun 4pm to 8pm
304
276
304
276
293
322
Sat & Sun 8pm to 12mn
252
229
252
229
243
267
Sat & Sun 12mn to 6am
85
77
85
77
82
90
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
520
473
520
473
501
552
Sat & Sun
253
230
253
230
244
268
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Central ROS
6am to 12mn
255
232
255
232
246
271
Southern ROS 6am to 12mn
153
139
153
139
147
162
Northern ROS 6am to 12mn
153
139
153
139
147
162
E Coast ROS 6am to 12mn
145
132
145
132
140
154
*Seasonality adjustment is applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
748
42,200
17.73
860
32,900
26.14
112
15%
10am to 1pm
390
34,100
11.44
429
38,600
11.11
39
10%
1pm to 4pm
440
42,200
10.43
484
49,900
9.70
44
10%
Rate Change
4pm to 8pm
616
73,100
8.43
708
57,600
12.29
92
15%
8pm to 12mn
475
63,100
7.53
523
50,300
10.40
48
10%
Survey 2, 2013 | Target Group 10 to 29
Survey 1, 2014 | Target Group 10 to 29
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
680
26,500
25.66
860
18,900
45.50
10am to 1pm
390
18,600
20.97
429
27,700
15.49
29,600
14.86
484
31,100
15.56
1pm to 4pm
440
4pm to 8pm
560
51,500
10.87
708
36,500
19.40
8pm to 12mn
475
49,600
9.58
523
34,900
14.99
Weekend Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
6am to 10am
240
28,800
8.33
240
36,400
6.59
0
0%
10am to 1pm
224
48,200
4.65
224
35,300
6.35
0
0%
1pm to 4pm
240
43,600
5.50
240
38,000
6.32
0
0%
4pm to 8pm
276
47,700
5.79
276
57,500
4.80
0
0%
8pm to 12mn
229
56,700
4.04
229
54,400
4.21
0
0%
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
428
Ave. Qtr. Hr
50,200
Monday to Sunday
Rate (RM)
8.53
473
Ave. Qtr. Hr
Ave. Qtr. Hr
CPM
45,800
10.33
Rate Change
45
11%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
CPM
CPM Based On All People 10+
LIU
ROS Monday to Sunday
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
Central Region
209
25,900
8.07
232
20,600
11.26
23
11%
Northern region
125
11,800
10.59
139
11,800
11.78
14
11%
Southern Region
125
8,600
14.53
139
9,500
14.63
14
11%
East Coast Region
119
3,900
30.51
132
3,800
34.74
13
11%
Kota Kinabalu
Survey 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
95
6,700
14.18
6am to 10am
95
12,600
7.54
10am to 1pm
82
5,500
14.91
10am to 1pm
82
13,500
6.07
Kuching
Survey 2013 | All People 10+
1pm to 4pm
82
4,900
16.73
1pm to 4pm
82
6,700
12.24
4pm to 8pm
91
6,700
13.58
4pm to 8pm
91
14,700
6.19
8pm to 12mn
72
4,500
16.00
8pm to 12mn
72
6,600
10.91
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Note
$
ng
$avi
tv
commercial
production is relatively
fast and affordable
The cost of producing a good radio
commercial is a small fraction of the cost
of producing a TV commercial.
Changes to radio commercials can be done
easily to reflect the fast changing
consumer needs.
Frequency Listing
94.5FM Klang Valley | 91.0FM Penang | 99.1FM Johor /Johor Bahru
91.0FM Alor Setar | 91.3FM Taiping | 94.3FM Ipoh | 94.2FM Seremban
91.1FM Melaka | 94.1FM Kuantan | 98.3FM Kuala Terengganu
94.6FM Kota Bharu | 97.7FM Kuching | 101.6FM Kota Kinabalu
Astro Channel 855
Language : English
Target Audience 25 to 39 year olds
Malaysia’s
Number
Choice
For
Variety
Malaysia’s Best
Music
371,000
Listeners Per Week Aged 10+
140,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
192,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
mix.fm
fb.mix.fm
twitter.mix.fm
instagram.mix.fm
youtube.mix.fm
Mixdotfm
103,484
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to MIX fm’s website over the course
of a specified time period.
288,066
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
53,513
45,430
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
Social Media
engagement
21% average
rate per week
140,416
MIX fm
enjoys
11,125
1,449
Total Fans
The current industry benchmark for Facebook
engagement is 5%
Followers
Followers
The number of people
who have subscribed
to follow tweets
of MIX fm
The number of people
who have subscribed
to follow instagram posts
of MIX fm
1,302
Subscribers
The number of
people who have
subscribed to MIX fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
57 mins
19 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
452,616
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Jul
Aug Sep Oct
Day and Time
Nov Dec
Jan
Feb Mar
Incl. Seasonality +10%
Apr May Jun
GST 6% Incorprated into The Rates
Mon to Fri 6am to 10am
352
370
352
373
Mon to Fri 10am to 1pm
277
291
277
294
Mon to Fri 1pm to 4pm
277
291
277
294
Mon to Fri 4pm to 8pm
340
357
340
360
Mon to Fri 8pm to 12mn
245
257
245
260
Mon to Fri 12mn to 6am
67
70
67
71
Sat & Sun 6am to 10am
179
188
179
190
Sat & Sun 10am to 1pm
205
215
205
217
Sat & Sun 1pm to 4pm
195
205
195
207
Sat & Sun 4pm to 8pm
215
226
215
228
Sat & Sun 8pm to 12mn
188
197
188
199
Sat & Sun 12mn to 6am
67
70
67
71
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
256
268
256
271
Sat & Sun
187
196
187
198
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Central ROS
6am to 12mn
129
137
Southern ROS 6am to 12mn
77
82
Northern ROS 6am to 12mn
77
82
E Coast ROS 6am to 12mn
77
82
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
23.88
352
6am to 10am
320
13,400
10am to 1pm
252
16,200
15.54
277
1pm to 4pm
252
12,500
20.14
277
4pm to 8pm
309
16,000
19.30
340
8pm to 12mn
223
11,200
19.93
245
Survey 2, 2013 | Target Group 25 to 39
Monday to Friday
Rate (RM)
6am to 10am
320
10am to 1pm
252
1pm to 4pm
252
4pm to 8pm
309
8pm to 12mn
223
Weekend Broadcast
Ave. Qtr. Hr
Ave. Qtr. Hr
CPM
16,100
21.86
32
10%
19,100
14.50
25
10%
13,600
20.37
25
10%
17,900
18.99
31
10%
14,700
16.67
22
10%
Survey 1, 2014 | Target Group 25 to 39
CPM
Rate (RM)
65.31
352
8,500
4,100
61.40
277
10,200
27.16
2,500
100.70
277
5,200
53.27
5,600
55.13
340
8,400
40.48
3,600
62.01
245
5,000
49.00
4,900
Survey 2, 2013 | All People 10+
Rate Change
Ave. Qtr. Hr
CPM
41.41
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
CPM
Rate (RM)
CPM
Rate Change
6am to 10am
179
5,900
30.34
179
18,900
9.47
0
0%
10am to 1pm
205
14,900
13.76
205
16,800
12.20
0
0%
1pm to 4pm
16.67
195
13,900
14.03
0
0%
Ave. Qtr. Hr
Ave. Qtr. Hr
195
11,700
4pm to 8pm
215
7,000
30.71
215
20,400
10.54
0
0%
8pm to 12mn
188
7,600
24.74
188
16,400
11.46
0
0%
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
237
Ave. Qtr. Hr
12,400
Monday to Sunday
Rate (RM)
19.13
256
Ave. Qtr. Hr
Ave. Qtr. Hr
16,600
CPM
Rate Change
15.40
19
CPM
Rate Change
8%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
CPM
CPM Based On All People 10+
LIU
ROS Monday to Sunday
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
Central Region
119
7,600
15.66
129
9,000
14.33
10
8%
Northern region
71
2,700
26.30
77
5,700
13.51
6
8%
Southern Region
71
800
88.75
77
1,100
70.00
6
8%
East Coast Region
71
1,400
50.71
77
800
96.25
6
8%
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Note
Radio
tv
newspaper
/magazine
client
website
Radio works well
with other
advertising medium
The fact that radio is a cost effective
frequency medium makes it the perfect
medium to direct listeners to
a TV programme, an article in the daily
newspaper or magazine and to a client
website for more information.
Frequency Listing
105.7FM Klang Valley | 104.4FM Penang | 94.6FM Johor /Johor Bahru
104.4FM Alor Setar
|
89.3FM Taiping
|
101.5FM Ipoh
|
104.6FM Seremban
92.2FM Melaka | 104.7FM Kuantan | 105.9FM Kuala Terengganu
104.3FM Kota Bharu | 100.1FM Kuching | 103.2FM Kota Kinabalu
Astro Channel 854
Malaysia’s
Number
Choice
For Easy
Listening
Language : English
Target Audience 35 to 49 year olds
No.1 Time Spent Listening (TSL)
per week amongst English stations
at 13 hours and 10 mins
239,000
Listeners Per Week Aged 10+
Favourites
Classic Hits All Day
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
litefm.com.my
fb.litefm.com.my
twitter.litefm.com.my
instagram.litefm.com.my
youtube.litefm.com.my
LiteFM
336,288
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to LiteFM’s website over the
course of a specified time period.
617,949
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
91,577
70,922
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
Social Media
245,962
LiteFM
enjoys
4,526
310
Total Fans
engagement
54% average
rate per week
The current industry benchmark for Facebook
engagement is 5%
Followers
Followers
The number of people
who have subscribed
to follow tweets
of LiteFM
The number of people
who have subscribed
to follow instagram posts
of LiteFM
512 Subscribers
The number of
people who have
subscribed to LiteFM’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
62 mins
27 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
689,644
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Jul
Aug Sep Oct
Day and Time
Nov Dec
Jan
Feb Mar
Incl. Seasonality +5%
Apr May Jun
GST 6% Incorprated into The Rates
Mon to Fri 6am to 10am
375
394
375
398
Mon to Fri 10am to 1pm
247
259
247
262
Mon to Fri 1pm to 4pm
190
200
190
201
Mon to Fri 4pm to 8pm
280
294
280
297
Mon to Fri 8pm to 12mn
198
208
198
210
Mon to Fri 12mn to 6am
57
60
57
60
Sat & Sun 6am to 10am
145
152
145
154
Sat & Sun 10am to 1pm
154
162
154
163
Sat & Sun 1pm to 4pm
132
139
132
140
Sat & Sun 4pm to 8pm
173
182
173
183
Sat & Sun 8pm to 12mn
110
116
110
117
Sat & Sun 12mn to 6am
57
60
57
60
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
214
225
214
227
Sat & Sun
136
142
136
144
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Central ROS
6am to 12mn
107
113
Southern ROS 6am to 12mn
64
68
Northern ROS 6am to 12mn
64
68
E Coast ROS 6am to 12mn
64
68
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
13.07
0
0%
6am to 10am
375
11,800
31.80
375
28,700
10am to 1pm
247
18,400
13.42
247
33,800
7.31
0
0%
1pm to 4pm
190
13,400
14.18
190
23,200
8.19
0
0%
4pm to 8pm
280
23,300
12.03
280
23,900
11.72
0
0%
8pm to 12mn
198
31,700
6.23
198
11,800
16.78
0
0%
Survey 2, 2013 | Target Group 35 to 49
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
69.49
375
4,700
52.55
247
3,500
70.57
5,800
32.76
190
2,000
95.00
280
8,400
33.36
280
3,000
93.33
198
8,200
24.10
198
4,100
48.29
6am to 10am
375
5,400
10am to 1pm
247
1pm to 4pm
190
4pm to 8pm
8pm to 12mn
Weekend Broadcast
Survey 1, 2014 | Target Group 35 to 49
Survey 2, 2013 | All People 10+
Ave. Qtr. Hr
Ave. Qtr. Hr
3,000
CPM
125.00
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
CPM
Rate (RM)
CPM
Rate Change
6am to 10am
145
9,500
15.26
145
Ave. Qtr. Hr
32,100
4.52
0
0%
10am to 1pm
154
12,000
12.83
154
26,000
5.92
0
0%
7,700
17.14
132
23,200
5.69
0
0%
1pm to 4pm
132
4pm to 8pm
173
14,200
12.18
173
29,500
5.86
0
0%
8pm to 12mn
110
22,000
5.00
110
12,300
8.94
0
0%
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
214
Ave. Qtr. Hr
18,200
Monday to Sunday
Rate (RM)
11.76
214
Ave. Qtr. Hr
Ave. Qtr. Hr
CPM
24,000
8.91
Rate Change
0
0%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
CPM
CPM Based On All People 10+
LIU
ROS Monday to Sunday
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
Central Region
107
10,500
10.18
107
14,800
7.22
0
0%
Northern region
64
6,500
9.84
64
7,800
8.20
0
0%
Southern Region
64
600
106.58
64
1,300
49.19
0
0%
East Coast Region
64
600
106.58
64
200
319.75
0
0%
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Radio
Note
Radio reaches
shoppers closest
to the time
of purchase
Radio lets you have
the last word with shoppers.
The closer your selling message
gets to the time of purchase,
the better its chance of influencing
the purchase decision in your favour.
Frequency Listing
96.7FM Klang Valley | 97.1FM Penang | 87.8FM Johor /Johor Bahru
97.1FM Alor Setar
|
96.4FM Taiping
|
96.9FM Ipoh
|
96.9FM Seremban
96.0FM Melaka | 97.2FM Kuantan | 97.5FM Kuala Terengganu
93.8FM Kota Bharu | 100.9FM Langkawi | 102.1FM Kuching
104.9FM Kota Kinabalu | 87.7FM Miri | 104.6FM Sandakan
Astro Channel 857
Malaysia’s
Number
Retro
Radio
Station
Muzik Retro
Terbaik
Language : Bahasa Malaysia
Target Audience 35 to 49 year olds
3.41 Million
Listeners Per Week Aged 10+
1.69 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.57 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
twitter.sinar.fm
sinar.fm
fb.sinar.fm
instagram.sinar.fm
youtube.sinar.fm
Social Media
82,135
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to SINAR fm’s website over the
course of a specified time period.
365,937
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
142,624
114,411
Average Monthly
Unique Visitors
(Mar - May 2014)
SINARfm
Average Monthly
Unique Visitors
(Mar - May 2014)
engagement
60% average
rate per week
298,875
SINAR fm
enjoys
29,377
10,181
Total Fans
The current industry benchmark for Facebook
engagement is 5%
Followers
The number of people
who have subscribed
to follow tweets
of SINAR fm
Followers
The number of people
who have subscribed
to follow instagram posts
of SINAR fm
4,579
Subscribers
The number of
people who have
subscribed to SINAR fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
38 mins
21 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
1,438,358
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Day and Time
Jul
Aug Sep Oct
Nov Dec
Jan
Feb Mar
Apr May Jun
Incl. Seasonality +10%
GST 6% Incorprated into The Rates
Incl. Seasonality +10%
Mon to Fri 6am to 10am
710
645
684
752
Mon to Fri 10am to 1pm
490
445
472
519
Mon to Fri 1pm to 4pm
363
330
350
385
Mon to Fri 4pm to 8pm
495
450
477
525
Mon to Fri 8pm to 12mn
314
285
302
332
Mon to Fri 12mn to 6am
72
65
69
76
Sat & Sun 6am to 10am
306
278
295
324
Sat & Sun 10am to 1pm
353
321
340
374
Sat & Sun 1pm to 4pm
240
218
231
254
Sat & Sun 4pm to 8pm
293
266
282
310
Sat & Sun 8pm to 12mn
231
210
223
245
Sat & Sun 12mn to 6am
72
65
69
76
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
399
363
384
423
Sat & Sun
271
246
261
287
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
Regional Broadcast
Regional Commercial-Buy
Per 30 Second Commercial (Regional Broadcast Time Zone:- 10.00am - 1.00pm , 1.00pm - 4.00pm & 8.00pm- 12.00mn Only)
Central Region ROS
218
231
Southern Region ROS
145
154
Northern Region ROS
145
154
East Coast Region ROS
145
154
*Seasonality adjustment is not applicable for regional commercials
*10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
1.94
645
315,300
2.05
0
0%
6am to 10am
645
333,000
10am to 1pm
445
336,200
1.32
445
296,500
1.50
0
0%
1pm to 4pm
330
223,200
1.48
330
167,900
1.97
0
0%
4pm to 8pm
450
257,100
1.75
450
184,800
2.44
0
0%
8pm to 12mn
285
223,200
1.28
285
262,300
1.09
0
0%
Survey 2, 2013 | Target Group 35 to 49
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
645
148,000
4.36
645
119,700
5.39
445
159,400
2.79
445
77,900
5.71
330
94,400
3.50
330
41,500
7.95
4pm to 8pm
450
100,100
4.50
450
55,100
8.17
8pm to 12mn
285
74,000
3.85
285
61,800
4.61
Monday to Friday
6am to 10am
10am to 1pm
1pm to 4pm
Weekend Broadcast
Rate (RM)
Survey 1, 2014 | Target Group 35 to 49
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
6am to 10am
278
242,500
1.15
278
298,000
0.93
0
0%
10am to 1pm
321
359,400
0.89
321
265,000
1.21
0
0%
167,100
1.30
0
0%
1pm to 4pm
218
176,600
1.23
218
4pm to 8pm
266
204,800
1.30
266
195,800
1.36
0
0%
8pm to 12mn
210
187,000
1.12
210
264,400
0.79
0
0%
ROS Monday to Sunday
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
363
261,500
1.39
363
245,000
1.48
CPM Based On All People 10+
LIU
Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Ave. Qtr. Hr
0%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
Rate Change
0
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
Central Region
218
96,800
2.25
218
96,800
2.25
0
0%
Northern region
145
92,200
1.57
145
82,600
1.76
0
0%
Southern Region
145
50,100
2.89
145
45,900
3.16
0
0%
East Coast Region
145
15,900
9.12
145
13,900
10.43
0
0%
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Note
Radio allows you to react
instantly to the ever changing
market conditions.
Commercials can be created rapidly
without the usual production and
deadline delays.
is a FLEXIBLE medium
Frequency Listing
99.3FM Klang Valley | 99.3FM Penang | 103.7FM Johor /Johor Bahru
102.4FM Alor Setar
|
102.1FM Taiping
|
97.9FM Ipoh
|
101.5FM Seremban
99.7FM Melaka | 101.9FM Langkawi
Astro Channel 859
Language : Tamil
Target Audience 18 to 34 year olds
Malaysia’s
Number
Tamil
Radio
Station
Aaha Siranta Isai
1.85 Million
Listeners Per Week Aged 10+
1.17 Million
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
1.13 Million
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
raaga.thr.fm
fb.thr.fm
twitter.thr.fm
instagram.thr.fm
youtube.thr.fm
THR_Raaga
56,285
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to THR Raaga’s website over the
course of a specified time period.
320,372
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
57,731
61,928
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
Social Media
engagement
10% average
rate per week
165,219
THR Raaga
enjoys
35,476
4,845
Total Fans
The current industry benchmark for Facebook
engagement is 5%
Followers
The number of people
who have subscribed
to follow tweets
of THR Raaga
Followers
The number of people
who have subscribed
to follow instagram posts
of THR Raaga
5,188 Subscribers
The number of
people who have
subscribed to THR Raaga’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
45 mins
20 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
824,388
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for West Coast Peninsula Malaysia
Month of 2014/15
Jul
Aug Sep Oct
Day and Time
Nov Dec
Jan
Feb Mar
Apr May Jun
Incl. Seasonality +5%
GST 6% Incorprated into The Rates
Incl. Seasonality +5%
Mon to Sun 6am to 10am
240
252
240
267
254
Mon to Sun 10am to 1pm
190
200
190
211
201
Mon to Sun 1pm to 4pm
160
168
160
178
170
Mon to Sun 4pm to 8pm
180
189
180
200
191
Mon to Sun 8pm to 12mn
140
147
140
156
148
West Coast ROS Rates - West Coast Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.
Mon to Sun 6am to 12mn
164
172
164
172
174
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
6am to 10am
240
285,000
0.84
240
277,200
0.87
0
0%
10am to 1pm
190
301,800
0.63
190
282,600
0.67
0
0%
1pm to 4pm
160
210,900
0.76
160
214,300
0.75
0
0%
4pm to 8pm
180
238,200
0.76
180
249,600
0.72
0
0%
8pm to 12mn
140
200,200
0.70
140
194,000
0.72
0
0%
Survey 2, 2013 | Target Group 18 to 34
Survey 1, 2014 | Target Group 18 to 34
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
6am to 10am
240
88,800
2.70
240
112,500
2.13
10am to 1pm
190
116,700
1.63
190
112,600
1.69
1pm to 4pm
160
82,700
1.93
160
78,900
2.03
4pm to 8pm
180
71,300
2.52
180
91,300
1.97
8pm to 12mn
140
86,800
1.61
140
71,500
1.96
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 12am
Rate (RM)
164
Ave. Qtr. Hr
238,900
CPM
0.69
CPM Based On All People 10+
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 12am
Rate (RM)
164
Ave. Qtr. Hr
82
241,500
CPM Based On All People 10+
CPM
Rate Change
0.68
0
0%
Note
Radio is a
direct response
medium
Radio is used frequently for tactical
campaigns to trigger immediate
call-to-action response
by creating a sense of urgency.
Frequency Listing
88.8FM Kuantan
106.8FM Kuala Terengganu
88.1FM Kota Bharu
Astro Channel 863
Language : Bahasa Malaysia
Target Audience 18 to 39 year olds
Malaysia’s
Number
East Coast
Radio
Station
Permata
Pantai Timur
1.63 Million
Listeners Per Week Aged 10+
926,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
964,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
gegar.thr.fm
fb.thr.fm/gegar
twitter.thr.fm/gegar
instagram.gegar.thr.fm
youtube.thr.fm/gegar
THRGEGAR
105,617
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to THR Gegar’s website over
the course of a specified time period.
464,678
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
228,879
289,323
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
Social Media
engagement
8% average
rateper week
376,106
THR Gegar
enjoys
14,289
4,045
Total Fans
The current industry benchmark for Facebook
engagement is 5%
Followers
The number of people
who have subscribed
to follow tweets
of THR Gegar
Followers
The number of people
who have subscribed
to follow instagram posts
of THR Gegar
17,595 Subscribers
The number of
people who have
subscribed to THR Gegar’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
32 mins
22 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
3,783,095
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for East Coast Peninsula Malaysia
Month of 2014/15
Day and Time
Jul
Aug Sep Oct
Nov Dec
Jan
Feb Mar
Apr May Jun
Incl. Seasonality +10%
GST 6% Incorprated into The Rates
Incl. Seasonality 10%
Mon to Sun 6am to 10am
167
152
161
177
Mon to Sun 10am to 1pm
96
87
92
101
Mon to Sun 1pm to 4pm
96
87
92
101
Mon to Sun 4pm to 8pm
96
87
92
101
Mon to Sun 8pm to 12mn
79
72
76
84
87
96
East Coast ROS Rates - East Coast Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12am, Monday to Sunday broadcast.
Mon to Sun 6am to 12am
91
82
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Monday to Friday
Rate (RM)
6am to 10am
152
10am to 1pm
87
1pm to 4pm
87
4pm to 8pm
8pm to 12mn
Ave. Qtr. Hr
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
178,900
0.85
152
244,100
0.36
87
140,400
1.08
0
0%
190,500
0.46
0
0%
150,300
0.58
87
154,600
0.56
0
0%
87
163,400
0.53
87
171,700
0.51
0
0%
72
141,100
0.51
72
113,000
0.64
0
0%
Survey 2, 2013 | Target Group 18 to 39
Survey 1, 2014 | Target Group 18 to 39
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
6am to 10am
152
94,600
1.61
152
31,500
4.83
10am to 1pm
87
13,500
6.44
87
44,000
1.98
1pm to 4pm
87
83,700
1.04
87
44,300
1.96
4pm to 8pm
87
87,400
1.00
87
41,500
2.10
8pm to 12mn
72
74,400
0.97
72
25,000
2.88
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 12am
Rate (RM)
82
Ave. Qtr. Hr
168,700
CPM
0.49
CPM Based On All People 10+
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Ave. Qtr. Hr
CPM
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 12am
Rate (RM)
82
Ave. Qtr. Hr
149,700
CPM Based On All People 10+
CPM
Rate Change
0.55
0
0%
Note
radio
People spend more
time on Radio
than any other medium
A majority of people spend their
time on the road, listening to the
radio as they commute from one
place to another.
According to Nielsen Radio
Audience Measurement survey,
a listener spends an average of
more than 18 hours a week on radio.
Frequency Listing
103.0FM Klang Valley | 106.5FM Penang | 103.3FM Johor Bahru
98.4FM Johor | 106.5FM Alor Setar | 104.9FM Taiping | 98.5FM Ipoh
97.9FM Seremban | 107.3FM Melaka | 100.0FM Kuantan
104.0FM Kuala Terengganu | 99.8FM Kota Bharu | 103.7FM Kuching
98.6FM Kota Kinabalu | 102.4FM Miri | 102.2FM Sandakan
Astro Channel 858
Malaysia’s
Number
Choice For
Golden
Chinese Hits
Language : Mandarin/Cantonese/Hokkien
Target Audience 35 to 49 year olds
313,000
Listeners Per Week Aged 10+
204,000
Listeners Per Week Aged 10+
During Breakfast | 6am to 10am
191,000
Listeners Per Week Aged 10+
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Digital Statistic
fb.melody.com.my
melody.com.my
instagram.melody.com.my
45,808
Average Unique Visitors (Mar - May 2014)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to MELODY FM’s website over
the course of a specified time period.
213,585
Average Page Views (Mar - May 2014)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
73,054
69,014
Average Monthly
Unique Visitors
(Mar - May 2014)
Average Monthly
Unique Visitors
(Mar - May 2014)
twitter.melody.com.my
MELODY FM
weibo.melody.com.my
youtube.melody.com.my
Social Media
83,944
MELODY FM
enjoys
786
366
Total Fans
engagement
5% average
rate per week
The current industry standard for a Facebook
community of this size is between 10-20%
Followers
Followers
The number of people
who have subscribed
to follow tweets
of MELODY FM
The number of people
who have subscribed
to follow instagram posts
of MELODY FM
732
Subscribers
The number of
people who have
subscribed to MELODY FM’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2014)
Online and Mobile Listenership
Average
Time
Spent
Listening
70 mins
19 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
539,722
Peninsula Malaysia Rate Card
1st July 2014 - 30th June 2015
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia
Month of 2014/15
Jul
Aug Sep Oct
Day and Time
Nov Dec
Jan
Feb Mar
Incl. Seasonality +5%
Incl. Seasonality +10%
Apr May Jun
GST 6% Incorprated into The Rates
Mon to Fri 6am to 10am
291
306
320
291
308
Mon to Fri 10am to 1pm
213
224
234
213
226
Mon to Fri 1pm to 4pm
207
217
228
207
219
Mon to Fri 4pm to 8pm
244
256
268
244
259
Mon to Fri 8pm to 12mn
123
129
135
123
130
Mon to Fri 12mn to 6am
50
53
55
50
53
Sat & Sun 6am to 10am
121
127
133
121
128
Sat & Sun 10am to 1pm
171
180
188
171
181
Sat & Sun 1pm to 4pm
163
171
179
163
173
Sat & Sun 4pm to 8pm
147
154
162
147
156
Sat & Sun 8pm to 12mn
99
104
109
99
105
Sat & Sun 12mn to 6am
37
39
41
37
39
Peninsula ROS Rates - Peninsula Malaysia Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am, Monday to Sunday broadcast.
Sat & Sun : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am, Saturday & Sunday broadcast.
Mon to Sun 6am to 2am
184
194
203
184
195
Sat & Sun
133
140
147
133
141
6am to 2am
Regional ROS Rates - Peninsula Malaysia Regional Broadcast
Mon to Sun : Minimum 35 spots over 7 consecutive days on any available regional broadcast time zone. Commercial duration 30 seconds and 60 seconds only.
6am to 12mn
103
109
Southern ROS 6am to 12mn
68
72
Northern ROS 6am to 12mn
68
72
E Coast ROS 6am to 12mn
68
72
Central ROS
*Seasonality adjustment is not applicable for regional commercials
*6am to 10am (Max:4 spots) / 10am to 1pm (Max:3 spots) / 1pm - 4pm (Max:3 spots) / 4pm - 8pm (Max:4 spots) / 8pm - 12pm (Max:4 spots)
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
CPM Summary
Cost Per Thousand | Average Quarter Hour
Weekday Broadcast
Survey 2, 2013 | All People 10+
Survey 1, 2014 | All People 10+
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
9.95
291
29,500
9.86
-15
-5%
Rate Change
6am to 10am
306
30,700
10am to 1pm
224
42,900
5.23
213
32,200
6.61
-11
-5%
1pm to 4pm
218
25,500
8.54
207
27,500
7.53
-11
-5%
4pm to 8pm
257
28,400
9.06
244
28,800
8.47
-13
-5%
8pm to 12mn
129
20,800
6.19
123
9,000
13.67
-6
-4%
Survey 2, 2013 | Target Group 35 to 49
Monday to Friday
Rate (RM)
Ave. Qtr. Hr
6am to 10am
306
11,300
10am to 1pm
224
17,000
1pm to 4pm
218
9,200
4pm to 8pm
257
10,400
8pm to 12mn
129
6,400
Weekend Broadcast
Survey 1, 2014 | Target Group 35 to 49
CPM
Rate (RM)
27.04
291
9,700
30.00
13.20
213
16,900
12.60
23.67
207
11,300
18.32
24.74
244
15,200
16.05
20.11
123
3,200
38.44
Survey 2, 2013 | All People 10+
Ave. Qtr. Hr
CPM
Survey 1, 2014 | All People 10+
Saturday & Sunday
Rate (RM)
Ave. Qtr. Hr
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
Rate Change
6am to 10am
121
20,300
5.96
121
35,000
3.46
0
0%
10am to 1pm
171
35,300
4.84
171
33,600
5.09
0
0%
4.30
0
0%
1pm to 4pm
163
27,200
5.99
163
37,900
4pm to 8pm
147
17,400
8.45
147
36,700
4.01
0
0%
8pm to 12mn
99
17,400
5.69
99
7,100
13.94
0
0%
ROS Monday to Sunday
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
Rate (RM)
192
Ave. Qtr. Hr
27,300
Monday to Sunday
Rate (RM)
7.03
184
Ave. Qtr. Hr
Ave. Qtr. Hr
26,200
CPM
Rate Change
7.04
-8
Rate Change
-4%
CPM Based On All People 10+
Survey 2, 2013 | All People 10+
Rate (RM)
35 spots Over Consercutive 7 Days
On Any Available Time Zones Between
6am to 2am
CPM
CPM Based On All People 10+
LIU
ROS Monday to Sunday
Survey 1, 2014 | All People 10+
CPM
Rate (RM)
Ave. Qtr. Hr
CPM
16,600
6.45
103
13,400
7.67
-4
-4%
Central Region
107
Northern region
71
7,100
10.00
68
11,600
5.88
-3
-4%
Southern Region
71
2,400
29.58
68
800
85.24
-3
-4%
East Coast Region
71
1,200
59.17
68
400
170.47
-3
-4%
Source – Nielsen Radio Audience Measurement, Sweep 1, 2014 for all people 10+ Peninsula Malaysia
Astro Radio Sabah
Station’s Profile
No.1 Malay station with
97,900
listeners per week aged 10+
No.1 Malay Breakfast Show with
64,500 listeners per week aged 10+
Time Zone
82,284
Total Fans
fbsabah.era.fm
No.1 Chinese station with
35,800
listeners per week aged 10+
No. 1 Chinese Breakfast show with
27,200 listener per week aged 10+
43,831
Total Fans
fbsabah.my.com.my
No.1 English station with
94,300
listeners per week aged 10+
No. 1 English Breakfast show with
56,000 listener per week aged 10+
55,168
No. 1 English Drive show with
53,700 listener per week aged 10+
Total Fans
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - May 2014
Astro Radio Sdn Bhd (403472-D)
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my
fbsabah.hitz.fm
Sabah Rate Card
Effective 1st July 2014
Muzik Hit Terbaik
Language : Bahasa Malaysia
Frequency in K. Kinabalu : 102.4FM
Website : era.fm
Target Audience 18 to 34 year olds
Frequency in Sandakan : 103.0FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 99
RM 85
RM 85
RM 95
RM 80
Saturday & Sunday
RM 60
RM 68
RM 60
RM 70
RM 60
MY FM My Music
Language : Mandarin | Cantonese
Frequency in K. Kinabalu : 104.0FM
Website : my.com.my
ROS Package*
Mon to Sun
RM 69
Target Audience 10 to 29 year olds
Frequency in Sandakan : 100.6FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Malaysia’s No. 1 Hit Music Station
Language : English
Frequency in K. Kinabalu : 100.8FM
Website : hitz.fm
Target Audience 10 to 29 year olds
Frequency in Sandakan : 99.8FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Sabah ROS Rates
*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my
Astro Radio Sarawak
Station’s Profile
No.1 Malay station with
108,700
listeners per week aged 10+
No. 1 Malay station with
highest exclusive audience
41,856
Total Fans
fbsarawak.era.fm
No.1 Chinese station with
102,000
listeners per week aged 10+
No. 1 Chinese Breakfast show with
83,500 listener per week aged 10+
53,393
Total Fans
fbsarawak.my.com.my
No.1 English station with
164,400
listeners per week aged 10+
No. 1 English Breakfast show with
99,700 listener per week aged 10+
98,051
No. 1 English Drive show with
105,700 listener per week aged 10+
Total Fans
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching),2013 for all people 10+ & Facebook - May 2014
Astro Radio Sdn Bhd (403472-D)
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my
fbsarawak.hitz.fm
Sarawak Rate Card
Effective 1st July 2014
Muzik Hit Terbaik
Language : Bahasa Malaysia
Frequency in Kuching : 96.1FM
Website : era.fm
Target Audience 18 to 34 year olds
Frequency in Miri : 101.3FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 99
RM 85
RM 85
RM 95
RM 80
Saturday & Sunday
RM 60
RM 68
RM 60
RM 70
RM 60
MY FM My Music
Language : Mandarin | Cantonese
Frequency in Kuching : 96.9FM
Website : my.com.my
ROS Package*
Mon to Sun
RM 69
Target Audience 10 to 29 year olds
Frequency in Miri : 103.2FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Malaysia’s No. 1 Hit Music Station
Language : English
Frequency in Kuching : 95.3FM
Website : hitz.fm
Target Audience 10 to 29 year olds
Frequency in Miri : 105.8FM
Spot - Buy Rate Per 30 Second Commercial
Time Zone
6am to 10am
10am to 1pm
1pm to 4pm
4pm to 8pm
8pm to 12mn
Monday to Friday
RM 95
RM 82
RM 82
RM 91
RM 72
Saturday & Sunday
RM 49
RM 56
RM 51
RM 58
RM 48
ROS Package*
Mon to Sun
RM 64
Sarawak ROS Rates
*Mon to Sun : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn, Monday to Sunday broadcast.
Commercial Durations
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
All commercial spots (Spot Buy / ROS) are subject to availability
Cancellation and Revision Surcharges
Production Cost
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my
Spot Buy Premium Placement
Loading Charges
Placement Restrictions
Loading
Example
Placed first or last commercial in ANY
(scheduled) advertising break.*
Example:
If the advertising break scheduled is from
6.10am – 6.13am, the commercial can be placed
first or last and charged 1.5 times the time zone rate.
* Note: Not a specific advertising break.
50%
Placed within the specific hour/s of a time zone.
Example:
The commercial is placed anytime
between 7am – 8am.
Placed within a specific (scheduled)
advertising break.
Example:
If it is to be placed in the 2nd advertising break
and that breaks occurs between 7.20am – 7.22am.
100 %
200 %
1.5 times the time zone rate
RM 69
RM 440 X 1.5 = RM 660.00
Calculated to the
nearest Ringgit.
2.0 times the time zone rate
RM 440 x 2.0 = RM 880.00
3.0 times the time zone rate
RM 440 X 3.0 = RM 1320.00
NOTE:
· There will be no fixed chronological time placement available (e.g. a commercial placed at 7.30am daily).
· There will not be any commercial placement within any News Broadcast.
· All spots are subject to availability upon confirmation.
· All loading charges will be calculated to the nearest Ringgit.
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding
terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my
Astro Radio Joint Rates
July & August 2014
Effective for Peninsula Malaysia Commercial Broadcast
Joint Rate Spot Buy Monday to Friday Placement
Weekday
July & August 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MIX fm
LiteFM
MY FM
6am to 10am
968
710
167
946
334
356
1174
268
214
10am to 1pm
553
490
96
472
249
222
599
192
169
1pm to 4pm
466
363
96
532
249
171
571
186
142
4pm to 8pm
726
495
96
779
323
266
873
224
160
8pm to 12mn
420
314
79
575
221
178
345
111
125
170
147
MELODY FM THR Raaga
Joint Rate Ros Monday - Sunday Placement
Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.
Mon to Sun ROS 6am to 2am
531
399
91
520
240
201
574
MIX fm
LiteFM
MY FM
Joint Rate Spot Buy Saturday & Sunday Placement
Weekend
Time | Zone
July & August 2014 Joint Rates
ERA fm
SINAR fm
THR Gegar
hitz fm
MELODY FM THR Raaga
6am to 10am
421
306
167
129
264
161
131
317
109
214
10am to 1pm
378
353
74
96
246
185
139
446
154
169
1pm to 4pm
348
240
74
96
264
176
119
424
147
142
4pm to 8pm
402
293
74
96
304
194
156
385
132
160
8pm to 12mn
391
231
61
79
252
169
99
259
89
125
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. All spots must be placed on the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
3. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
4.You can run different copy / versions on different stations, but must be of the same duration.
5. All airtime spots are subject to airtime availability upon confirmation.
6. Cost quoted on the rate card is subject to 6% Government Service Tax.
7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM.
8. The costing on this rate card is based on 30 second duration.
9. This Joint Rates are for July and August Broadcast ONLY.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my
Astro Radio Joint Rates
September & October 2014
Effective for Peninsula Malaysia Commercial Broadcast
Joint Rate Spot Buy Monday to Friday Placement
Weekday
September & October 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MIX fm
LiteFM
MY FM
6am to 10am
880
626
143
860
334
356
1174
268
219
10am to 1pm
488
418
82
408
249
222
599
192
173
1pm to 4pm
411
310
82
460
249
171
571
186
146
4pm to 8pm
660
437
82
708
316
260
873
224
164
8pm to 12mn
371
268
68
497
221
178
345
111
128
170
151
MELODY FM THR Raaga
Joint Rate Ros Monday - Sunday Placement
Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.
Mon to Sun ROS 6am to 2am
469
345
78
449
240
201
574
MIX fm
LiteFM
MY FM
Joint Rate Spot Buy Saturday & Sunday Placement
Weekend
September & October 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MELODY FM THR Raaga
6am to 10am
364
261
137
129
216
161
131
317
109
219
10am to 1pm
327
302
74
78
202
185
139
446
154
173
1pm to 4pm
300
205
74
78
216
176
119
424
147
146
4pm to 8pm
347
250
74
78
248
194
156
385
132
164
8pm to 12mn
337
197
61
65
206
169
99
259
89
128
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. All spots must be placed on the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
3. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
4.You can run different copy / versions on different stations, but must be of the same duration.
5. All airtime spots are subject to airtime availability upon confirmation.
6. Cost quoted on the rate card is subject to 6% Government Service Tax.
7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM.
8. The costing on this rate card is based on 30 second duration.
9. This Joint Rates are for September & October Broadcast ONLY.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my
Astro Radio Joint Rates
November & December 2014
Effective for Peninsula Malaysia Commercial Broadcast
Joint Rate Spot Buy Monday to Friday Placement
Weekday
November & December 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MIX fm
LiteFM
MY FM
6am to 10am
880
626
143
903
351
374
1233
281
214
10am to 1pm
488
418
82
428
262
233
629
201
169
1pm to 4pm
411
310
82
483
262
180
600
196
142
4pm to 8pm
660
437
82
743
332
273
917
236
160
8pm to 12mn
371
268
68
522
232
187
363
116
125
178
147
MELODY FM THR Raaga
Joint Rate Ros Monday - Sunday Placement
Minimum 35 spots over 7 consecutive days on any available time zone between 6am - 2am.
Mon to Sun ROS 6am to 2am
469
345
78
472
252
211
603
MIX fm
LiteFM
MY FM
Joint Rate Spot Buy Saturday & Sunday Placement
Weekend
November & December 2014 Joint Rates
Time | Zone
ERA fm
SINAR fm
THR Gegar
hitz fm
MELODY FM THR Raaga
6am to 10am
364
261
137
129
227
169
137
333
114
214
10am to 1pm
327
302
74
78
212
194
146
469
162
169
1pm to 4pm
300
205
74
78
227
184
125
445
154
142
4pm to 8pm
347
250
74
78
261
203
163
404
139
160
8pm to 12mn
337
197
61
65
216
178
104
272
94
125
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. All spots must be placed on the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
3. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
Eg:- Purchase 1 spot on ERA fm 6am – 10am and 1 spot on MIX fm 6am – 10am; on the same day.
4.You can run different copy / versions on different stations, but must be of the same duration.
5. All airtime spots are subject to airtime availability upon confirmation.
6. Cost quoted on the rate card is subject to 6% Government Service Tax.
7. All ROS SPOTS will be placed across any available time zones between 6.00AM – 2.00AM.
8. The costing on this rate card is based on 30 second duration.
9. This Joint Rates are for November & December Broadcast ONLY.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,500 / Hour
• Re-recording studio fee : RM 500
• Scripting fee : RM 300 / Script
• Translation fee : RM 150 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my
Peninsula Malaysia
Digital Advertising Rates 2014
Commercials/Banners
Weekly Rates by station
Products
hitz fm
ERA fm
MY FM
SINAR fm
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
Production
Leaderboard
6,000
6,000
6,500
4,750
4,500
4,500
3,500
3,000
4,000
1,000
Expandable Leaderboard
7,800
7,800
8,450
6,175
5,850
5,850
4,550
3,900
5,200
1,200
5,500
5,500
6,000
4,250
4,000
4,000
3,000
2,500
3,500
1,000
7,150
7,150
7,800
5,525
5,200
5,200
3,900
3,250
4,550
1,200
Catfish
7,500
7,500
7,500
5,250
5,000
5,000
4,000
3,500
4,500
1,000
Expandable Catfish
9,750
9,750
9,750
6,825
6,500
6,500
5,200
4,550
5,850
1,200
Page Break (Top)
10,400
10,400
11,440
7,800
7,800
7,150
5,850
5,200
7,150
1,000
Page Break (Bottom)
6,240
6,240
6,900
4,800
4,800
4,300
3,500
3,100
4,300
1,000
4,000
4,000
4,500
4,000
3,000
3,000
3,000
3,000
3,000
500
MREC
Expandable MREC
Article Box (Above Top)
Highlight XL
Placement
ROS
Homepage
Only
6,000
6,000
6,000
5,000
5,000
5,000
4,000
5,000
4,000
500
Highlight M
3,000
3,000
3,000
2,500
2,500
2,500
2,000
2,500
2,000
200
Highlight S
1,500
1,50
1,500
1,250
1,250
1,250
1,000
1,250
1,000
200
2,400
2,400
2,400
2,100
2,000
2,000
1,900
1,900
2,000
1,500
9,500
9,500
10,000
9,400
9,000
8,500
8,000
6,000
8,500
2,000
(Site Skinning and Leader
Board Included)
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
1,000
Site Take Over
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
1,000
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
1,000
Billboard
8,000
8,000
8,000
6,000
6,000
6,000
6,000
6,000
6,000
TBA
Pushdown
8,500
8,500
8,500
6,500
6,500
6,500
6,500
6,500
6,500
TBA
Slider
9,000
9,000
9,000
7,000
7,000
7,000
7,000
7,000
7,000
TBA
Promo Page
In Page Sponsorship
Inside
Pages
Daily Rates
Site Domination
Anchor Bloc
Video / Image
Homepage
Only
Weekly Rates by language buy
Malay Audience
English Audience
Production
Chinese Audience
(One Version)
Leaderboard
5,500
4,600
5,250
1,000
Expandable Leaderboard
7,150
5,980
6,825
1,200
MREC
5,000
4,200
4,750
1,000
Expandable MREC
6,500
5,460
6,175
1,200
Catfish
6,600
5,500
6,000
1,000
Expandable Catfish
8,580
7,150
7,800
1,200
Site Domination
15,000
12,000
13,000
1,000
Site Take Over
15,000
12,000
13,000
1,000
15,000
12,000
13,000
1,000
15,000
12,000
13,000
TBA
Pushdown
16,000
13,000
14,000
TBA
Slider
17,000
14,000
15,000
TBA
ROS
Daily Rates
Anchor Bloc Video/Image
Billboard
Homepage
Only
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of t he Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time,
please check the link for the latest version.
Peninsula Malaysia
Digital Advertising Rates 2014
Social Media
Weekly Rates
Products
Pen. Malaysia
hitz fm
ERA fm
MY FM
SINAR fm
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
Production
Per Facebook &
Twitter Update
FB & Twitter
8,500
8,500
8,500
7,700
7,100
7,250
5,650
3,650
7,250
N/A
Instagram
1,500
1,500
1,500
900
900
750
650
650
750
N/A
Homepage
5,000
5,000
5,000
3,500
3,500
3,500
3,500
5,000
3,500
2,000
Instagram Update
Live Event Coverage
Social Curation
(Per day per event)
Commercials / Digital Audio Streaming
By Station
CPM Buy Only (Per Thousand Impressions)
Nationwide
Splash
50
55
50
45
30
30
40
50
30
Pre-Roll
50
55
50
45
30
30
40
50
30
35
40
35
30
25
25
30
35
25
40
45
40
35
30
30
35
40
30
Per Day @ 100% SOV
5,000
12,000
5,000
4,500
3,000
3,000
4,000
10,000
3,500
Roadblock -
22,750
54,600
22,750
20,475
13,650
13,650
18,200
45,500
15,925
Audio Spot (30sec)
Audio Spot with
Companion Static Visual Ad
Mobile App
& Player
Roadblock
Per Week @ 100% SOV
Production (Per Version)
By Language CPM Buy Only (Per Thousand Impressions)
Malay Listeners
English Listeners
Chinese Listeners
Splash
45
40
40
Pre-Roll
45
40
40
• 1 x Creative Version (Web & Mobile)
Audio Spot (30sec)
35
30
30
40
35
35
• 1 x VO
• 1 x Scripting
• 1 x Recording & Mixing & Studio
Roadblock
Per Day @ 100% SOV
15,000
6,000
6,000
Roadblock -
52,500
21,000
21,000
Audio Spot with
Companion Static Visual Ad
Mobile App
& Player
Per Week @ 100% SOV
Terms & Conditions:
1. Splash & Pre-Roll cannot run concurrently. Max of 30 sec
2. Roadblock - Only Splash OR Pre-Roll are allowed per session
RM 1, 750
Includes
(800 x 600 & 300 x 250)
Note:
1. Additional VO @ RM 450 per VO
2. For more than 1 language, an additional
charge of RM 1,000 per language is applied.
3. MALAY Listeners - ERA, SINAR, GEGAR
4. ENGLISH Listeners - HITZ, MIX, LITE
5. CHINESE Listeners - MY, MELODY
Production Services
Microsite Design*
RM 12,000 Development, Maintenance, Voting Systems, Contest Management
Video
Video
Simple
Video
1 Video
• RM 6,000
• 1 Camera
• Basic Sound
• Includes Changes X 2
Medium
Complexity
1 Video
• RM 8,000
• 2 Cameras
• Story Boarding
• Sound Kit and Lighting Kit
• Art Director
Complex
Video
1 Video
• RM 20,000
• Event Coverage
• Director and Producer
• Rehearsals and Location Reccee
• 2-4 Cameras • Lighting Kit
For the latest rates and specs - please visit adrates.astroradio.com.my | Requires Digital Media Approval and must be in compliance with content initiatives.
All rates above are in RInggit Malaysia
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time,
please check the link for the latest version.
East Malaysia (Sabah & Sarawak)
Digital Advertising Rates 2014
Commercials/Banners
Weekly Rates by station
Products
hitz fm
ERA fm
MY FM
Leaderboard
1,950
1,950
2,200
1,000
Expandable Leaderboard
2,535
2,535
2,860
1,200
1,800
1,800
1,950
1,000
MREC
Expandable MREC
Placement
ROS
SINAR fm
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
Production
2,340
2,340
2,535
1,200
Catfish
2,500
2,500
2,600
1,000
Expandable Catfish
3,250
3,250
3,380
1,200
Page Break (Top)
3,400
3,400
3,800
Page Break (Bottom)
2,100
2,100
2,000
1,300
1,300
1,700
500
1,950
1,950
1,950
500
Highlight M
1,200
1,200
1,200
200
Highlight S
800
800
850
200
1,300
1,300
1,300
1,500
3,100
3,100
3,250
2,000
(Site Skinning and Leader
Board Included)
3,000
3,000
3,000
1,000
Site Take Over
3,000
3,000
3,000
1,000
3,000
3,000
3,000
Billboard
3,000
3,000
3,000
TBA
Pushdown
3,250
3,250
3,250
TBA
Slider
3,600
3,600
3,600
TBA
FB & Twitter
2,500
2,500
2,500
N/A
Instagram
250
250
250
2,000
2,000
2,000
5,000
5,000
5,000
Article Box (Above Top)
Highlight XL
Promo Page
In Page Sponsorship
Homepage
Only
Inside
Pages
Refer to Peninsula Malaysia Digital Rates
1,000
1,000
Daily Rates
Site Domination
Anchor Bloc
Video / Image
Homepage
Only
Refer to Peninsula Malaysia Digital Rates
1,000
Social Media
Per Facebook &
Twitter Update
Instagram Update
FB Contest (per week)
Refer to Peninsula Malaysia Digital Rates
N/A
N/A
Live Event Coverage
Social Curation
(Per day per event)
Homepage
Commercials / Digital Audio Streaming
Refer to Peninsula Malaysia Digital Rates
Refer to Peninsula Malaysia Digital Rates
2,000
Production Services
Refer to Peninsula Malaysia Digital Rates
For the latest rates and specs - please visit adrates.astroradio.com.my | Requires Digital Media Approval and must be in compliance with content initiatives.
All rates above are in RInggit Malaysia
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur
T (03) 9543 8888 F (03) 9543 3888 E kl_radio@astro.com.my astroradio.com.my
Penang Office
Johor Bahru Office
G-5-2 Bay Avenue,
Lorong Bayan Indah 1,
11900 Penang
No. 25-A, 1st Floor,
Jalan Molek 2/3, Taman Molek,
81100 Johor Bahru, Johor
T (04) 240 4166 F (04) 643 5351
E penang_radio@astro.com.my
T (07) 355 1022 F (07) 289 5362
E johor_radio@astro.com.my
Melaka Office
Kota Bharu Office
No. 61-A, 1st Floor, Jalan Merdeka,
Taman Melaka Raya,
75000 Melaka
Lot 706, 1st Floor,
Seksyen 26, Jalan Dusun Muda,
15200 Kota Bharu, Kelantan
T (06) 282 5166 F (06) 283 5166
E melaka_radio@astro.com.my
T (09) 748 4166 F (09) 743 5351
E kelantan_radio@astro.com.my
Kuantan Office
Ipoh Office
1st Floor A137,
Jalan Air Putih,
25300 Kuantan,
Pahang
No. B5-06 (5th Floor),
No. 42, Persiaran Greentown 1,
Greentown Business Centre,
30450 Ipoh, Perak
T (09) 509 3410 F (09) 509 3409
E pahang_radio@astro.com.my
T (05) 242 5098 F (05) 242 5104
E ipoh_radio@astro.com.my
Kuching Office
Kota Kinabalu Office
Level 2, Menara MAA, Lot 86, Section 53,
Jalan Central Timur/ Jalan Ban Hock,
93100 Kuching, Sarawak
F901, 1st Floor, Wisma Angkatan Hebat,
Jalan Sulaman,
88450 Kota Kinabalu, Sabah
T (082) 288 111 F (082) 288 128
E kuching_radio@astro.com.my
T (088) 532 411 F (088) 532 422
E kk_radio@astro.com.my