/ Print Rate Card

Transcription

/ Print Rate Card

Listeners* tune into
Astro Radio Stations every week
AGENCY AND CLIENT
HANDBOOK
Advertising Rates: Effective 1st July 2015
Facts you should
Know
ABOUT
Radio
Radio
is a direct
response medium
Radio lets you have the last word with
shoppers. The closer your selling
message gets to the time of purchase,
the better its chance of influencing
the purchase decision in your favour.
Radio
is the only
medium enjoying
strong listener
loyalty
Radio
Radio is used frequently for tactical
campaigns to trigger immediate
call-to-action response
by creating a sense of urgency.
Radio
reaches shoppers
closest to the time
of purchase
Listeners are very loyal to their personal radio
station choice and their feelings towards radio
are almost entirely positive.
Listeners wear the T-shirt of their favourite
radio station proudly.
Radio is perceived as more honest, less-hyped,
less filtered and more immediate than other media.
This creates a sense of trust which in turn
provides major branding opportunities for
advertisers.
In short, radio offers brands the opportunity
to engage with already-made communities.
Frequency Listing
103.3FM Klang Valley | 103.6FM Penang | 104.5FM Johor /Johor Bahru
103.6FM Alor Setar
|
95.2FM Taiping
|
103.7FM Ipoh
|
103.6FM Seremban
90.3FM Melaka | 98.0FM Kuantan | 102.8FM Kuala Terengganu
103.3FM Kota Bharu | 90.7FM Langkawi | 96.1FM Kuching
102.4FM Kota Kinabalu | 101.3FM Miri | 103.0FM Sandakan
Astro Channel 856
Language : Bahasa Malaysia
Target Audience 10 to 29 year olds
Malaysia’s
Number
Radio
Station
Muzik Hit Terbaik
4.84 Million
Listeners Per Week Aged 10+
2.68 Million
During Breakfast | 6am to 10am
2.61 Million
During Drive Time | 4pm to 8pm
Source – Nielsen Radio Audience Measurement, Sweep 1, 2015 for all people 10+ Peninsula Malaysia
Digital Statistic
era.fm
ERA fm
1,193,318
Average Unique Visitors (Mar - May 2015)
Unique Visitors is the number of
unduplicated (counted only once)
visitors to ERA fm’s website over the
course of a specified time period.
3,088,528
Average Page Views (Mar - May 2015)
Pageviews is the total number of
pages viewed. Repeated views of
a single page are counted.
(Source from Google Analytics)
Web
Mobile
185,863
425,999
Average Monthly
Unique Visitors
(Mar - May 2015)
Average Monthly
Unique Visitors
(Mar - May 2015)
ERA_fm
ERA_fm
youtube.era.fm
Social Media
2,080,702
ERA fm
enjoys
Total Fans
271,836
235,148
Followers
The number of people
who have subscribed
to follow tweets
of ERA fm
108%
average engagement
rate per week
The current industry benchmark for Facebook
engagement is 5%
Followers
who have subscribed
to follow instagram posts
of ERA fm
75,747
Subscribers
The number of
people who have
subscribed to ERA fm’s
video channel
(Source from Facebook, Twitter, Instagram and Youtube - May 2015)
Online and Mobile Listenership
Average
Time
Spent
Listening
29 mins
21 mins
(Source from Radioactive Singapore)
Average
Daily
Sessions
Per Month
4,625,052
ERA fm Rate Card
1st July 2015 - 30th June 2016
On-Air Advertising Rates - Per 30 Second Commercial Broadcast (with GST)
NATIONAL BROADCAST
PENINSULA MALAYSIA
Peninsula Malaysia, Sabah & Sarawak
Month of 2015/2016
Jul 2015
Day and Time
10%
Aug 2015 - May 2016
Mon to Fri 5am to 10am
Broadcast Rate Only
Jun 2016
Jul 2015
10%
10%
1361.04
Aug 2015 - May 2016
Jun 2016
SABAH
SARAWAK
Jul 2015 - Jun 2016
Jul 2015 - Jun 2016
104.94
104.94
10%
1240.20
1240.20
1126.78
763.20
646.60
587.24
646.60
90.10
90.10
606.32
664.62
544.84
495.02
544.84
90.10
90.10
1010.18
915.84
1010.18
885.10
804.54
885.10
100.70
100.70
Mon to Fri 8pm to 12mn
605.26
551.20
605.26
491.84
446.26
491.84
84.80
84.80
Mon to Fri 12mn to 6am
116.60
106
116.60
116.60
106
116.60
---
---
Sat & Sun 6am to 10am
491.84
454.74
491.84
447.32
405.98
447.32
63.60
63.60
Sat & Sun 10am to 1pm
463.22
429.30
463.22
401.74
364.64
401.74
72.08
72.08
Sat & Sun 1pm to 4pm
421.88
391.14
421.88
368.88
334.96
368.88
63.60
63.60
487.60
452.62
487.60
426.12
386.90
426.12
74.20
74.20
Sat & Sun 8pm to 12mn
462.16
428.24
462.12
414.46
376.30
414.46
63.60
63.60
Sat & Sun 12mn to 6am
116.60
106
116.60
116.60
106
116.60
---
---
1361.04
1228.54
Mon to Fri 10am to 1pm
763.20
693.24
Mon to Fri 1pm to 4pm
664.62
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 2am broadcast.
Saturday & Sunday : Minimum 20 spots over 2 consecutive days on any available time zone between 6am to 2am broadcast.
ROS Mon - Sun 6am to 2am
700.66
647.66
700.66
623.28
566.04
623.28
73.14
73.14
ROS Sat & Sun 6am to 2am
454.74
422.94
454.74
391.14
355.10
391.14
---
---
LIU Regional Broadcast
COST PER THOUSAND BY AVERAGE QUARTER HOURS
(Based on Peninsula Malaysia Rate)
Peninsula Malaysia Broadcast Only
WEEKDAY BROADCAST
Survey 1, 2015
Regional (LIU) Monday to Sunday Broadcast with a minimum of
35 spots over 7 consecutive days on any available regional broadcast
time zone. Commercial duration 30 seconds or 60 seconds only.
Month of 2015/2016
Regions
Jul 2015
Aug 2015 - May 2016
10%
Jun 2016
10%
Central
289.38
262.88
289.38
Northern
167.48
151.58
167.48
Southern
167.48
151.58
167.48
East Coast
151.58
137.80
151.58
Regional Broadcast Timing:
6am - 12mn
(All People 10+)
Time
Rate (RM) Ave Qtr. Hr
CPM
WEEKEND BROADCAST
Survey 1, 2015
(Target Audience 10 to 29)
CPM
Survey 1, 2015
(All People 10+)
CPM
6am to 10am
1063
400,000
2.66
1063
196,000
5.42
383
263,000
1.46
10am to 1pm
554
305,000
1.82
554
143,000
3.87
344
405,000
0.85
1pm to 4pm
467
250,000
1.87
467
150,000
3.11
316
224,000
1.41
4pm to 8pm
759
350,000
2.17
759
205,000
3.70
365
270,000
1.35
8pm to 12am
421
218,000
1.94
421
129,000
3.26
355
187,000
1.90
CPM
ROS Monday to Sunday
35 spots Over Consecutive 7 Days On Any Available
Time Zones Between 6am to 2am (CPM Based On All People 10+)
534
295,000
1.81
Commercial Durations
Cancellation and Revision Surcharges
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
• Less than 14 days before broadcast date: 100% surcharge
• 15 to 30 days before broadcast date: 50% surcharge
• More than 30 days before broadcast date: 10% surcharge
• Studio fee : RM 1,590 / Hour
• Re-recording studio fee : RM 530
• Scripting fee : RM 318 / Script
• Translation fee : RM 160 / Script
• Talent fees : As applied
All commercial spots (Spot Buy / ROS) are subject to availability
* Please ask your account executive for more details on our social media, streaming, blogging, mobile products & other new media products tailored to meet your requirements • Astro Radio reserves the right to revise or
amend the above rates at any given time • All rates are subject to government taxes where applicable • This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”).
A copy of the Standard Terms can be viewed at http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
Astro Radio Sdn Bhd (403472-D)
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur. T 03 9543 8888 F 03 9543 3888
Northern Region Sales Office: G-5-2 Bay Avenue, Lorong Bayan Indah 1, 11900 Penang. T 04 240 4166 F 04 643 5351
Southern Region Sales Office: No. 25-A, 1st Floor, Jalan Molek 2/3, Taman Molek, 81100 Johor Bahru, Johor. T 07 355 1022 F 07 289 5362
Ipoh Sales Office: No. B5-06, 5th Floor, No. 42 Persiaran Greentown 1, Greentown Business Centre, 30450 Ipoh, Perak. T 05 242 5098 F 05 242 5104
Kuantan Sales Office: 1st Floor A137, Jalan Air Putih, 25300 Kuantan, Pahang. T 09 509 3410 F 09 509 3409
Kota Bharu Sales Office: Lot 706, 1st Floor, Seksyen 26 Jalan Dusun Muda, 15200 Kota Bharu, Kelantan. T 09 748 4166 F 09 743 5351
Melaka Sales Office: 61A, 1st Floor, Jalan Merdeka, Taman Melaka Raya, 75000 Melaka. T 06 282 5166 F 06 283 5166
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak. T 082 288 111 F 082 288 128
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah. T 088 532 411 F 088 532 422
Frequency Listing
| 100.2FM Taiping | 100.6FM Ipoh | 100.6FM Seremban
99.7FM Alor Setar
Astro Channel 853
Language : Mandarin / Cantonese
Malaysia’s
Number
Chinese
Radio
Station
MY FM My Music
2.03 Million
1.26 Million
1.06 Million
Digital Statistic
my.com.my
MY FM
1,072,738
visitors to MY FM’s website over the course
of a specified time period.
2,636,387
MYFM_Malaysia
myfm
youtube.my.com.my
Social Media
MY FM
enjoys
92,536
16,113
engagement is 5%
Followers
Followers
who have subscribed
to follow MY FM on
Weibo
(Source from Facebook, Instagram and Youtube - May 2015)
Web
Mobile
191,219
118,999
Average Monthly
Unique Visitors
(Mar - May 2015)
Average Monthly
Unique Visitors
(Mar - May 2015)
engagement
141% average
rate per week
536,526
Total Fans
who have subscribed
of MY FM
28,075
Subscribers
The number of
people who have
subscribed to MY FM’s
video channel
Average
Time
Spent
Listening
62 mins
25 mins
Average
Daily
Sessions
Per Month
1,070,689
MY FM Rate Card
NATIONAL BROADCAST
PENINSULA MALAYSIA
Month of 2015/2016
Jul - Oct Nov & Dec Jan & Feb
Day and Time
1610.14
Mar - Jun
5%
10%
1683.28
1756.42
1610.14
864.96
SABAH
SARAWAK
Mar - Jun
Jul - Jun
Jul - Jun
Broadcast Rate Only
5%
10%
1504.14
1579.40
1654.66
1504.14
100.70
100.70
798.18
687.94
722.92
756.84
687.94
86.92
86.92
689
721.86
656.14
86.92
86.92
798.18
832.10
767.44
799.24
831.04
767.44
656.14
1151.16
1200.98
1251.86
1151.16
1036.68
1088.62
1140.56
1036.68
96.46
96.46
499.26
519.40
538.48
499.26
396.44
416.58
436.72
396.44
76.32
76.32
95.40
100.70
104.94
95.40
95.40
100.70
104.94
95.40
---
---
384.78
401.74
416.58
384.78
346.62
364.64
381.60
346.62
51.94
51.94
522.58
544.84
566.04
522.58
487.60
511.98
536.36
487.60
59.36
59.36
492.90
514.10
535.30
492.90
463.22
486.54
509.86
463.22
54.06
54.06
465.34
484.42
503.50
465.34
420.82
442.02
463.22
420.82
61.48
61.48
326.48
340.26
351.92
326.48
283.02
297.86
311.64
283.02
50.88
50.88
95.40
100.70
472.76
95.40
95.40
100.70
104.94
95.40
---
---
ROS RATES
764.26
798.18
831.04
764.26
682.64
717.62
751.54
682.64
67.84
67.84
437.78
454.74
472.76
437.78
380.54
399.62
418.70
380.54
---
---
WEEKDAY BROADCAST
Survey 1, 2015
Month of 2015/2016
Regions
5%
10%
Mar - Jun
Central
381.60
400.68
419.76
381.60
Northern
242.74
255.46
267.12
242.74
242.74
Southern
East Coast
210.94
255.46
221.54
267.12
232.14
10am to 1pm, 1pm - 4pm, 8pm - 12mn
242.74
210.94
(All People 10+)
Time
CPM
WEEKEND BROADCAST
Survey 1, 2015
CPM
Survey 1, 2015
(All People 10+)
CPM
6am to 10am
1419
193,000
7.36
1419
63,000
22.52
327
104,000
3.14
10am to 1pm
649
141,000
4.60
649
41,000
15.83
460
128,000
3.59
1pm to 4pm
619
42,000
14.74
437
95,000
4.62
619
130,000
4.75
4pm to 8pm
978
155,000
6.33
978
44,000
22.23
397
94,000
4.22
8pm to 12am
374
59,000
6.32
374
26,000
14.38
267
55,000
4.86
CPM
644
124,000
5.21
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
92.8FM Alor Setar
|
93.6FM Taiping
|
92.7FM Ipoh
|
95.0FM Seremban
Astro Channel 852
Malaysia’s
Number
English
Radio
Station
Malaysia’s No.1
Hit Station
Language : English
1.23 Million
559,000
644,000
Digital Statistic
hitz.fm
hitz fm
617,551
visitors to hitz fm’s website over the course
1,614,652
Web
Mobile
234,463
107,714
Average Monthly
Unique Visitors
(Mar - May 2015)
Average Monthly
Unique Visitors
(Mar - May 2015)
hitzdotfm
hitzfm
youtube.hitz.fm
Social Media
engagement
187% average
rate per week
1,082,969
hitz fm
enjoys
320,573
37,670
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of hitz fm
Followers
who have subscribed
of hitz fm
24,804
Subscribers
The number of
people who have
subscribed to hitz fm’s
video channel
Average
Time
Spent
Listening
27 mins
16 mins
Average
Daily
Sessions
Per Month
1,142,006
hitz fm Rate Card
NATIONAL BROADCAST
PENINSULA MALAYSIA
Month of 2015/2016
Jul
Day and Time
Aug - Nov
10%
Dec
Jan -May
10%
Broadcast Rate Only
Jun
Jul
10%
10%
Aug - Nov
Dec
Jan -May
SABAH
SARAWAK
Jul - Jun
Jul - Jun
Jun
10%
10%
1356.80 1247.62 1356.80 1247.62 1356.80 1268.82
1153.28 1268.82
1153.28 1268.82
100.70
100.70
631.76
585.12
526.82
478.06
526.82
478.06 526.82
86.92
86.92
694.30
643.42 694.30
643.42 694.30 593.60
539.54
593.60
539.54 593.60
86.92
86.92
1094.98 1008.06 1094.98 1008.06 1094.98 999.58
908.42 999.58
908.42 999.58
96.46
96.46
723.98
668.86
723.98
90.10
81.62
90.10
325.42
302.10
319.06
296.80
327.54
305.28
631.76
585.12
631.76
668.86 723.98
641.30
583
641.30
583
641.30
76.32
76.32
90.10
90.10
81.62
90.10
81.62
90.10
---
---
325.42
302.10 325.42
279.84
254.40 279.84
254.40 279.84
51.94
51.94
319.06
296.80 319.06
261.82
237.44
237.44
261.82
59.36
59.36
327.54
305.28 327.54
279.84
254.40 279.84
254.40 279.84
54.06
54.06
376.30
349.80 376.30
349.80 376.30
322.24
292.56
322.24
292.56 322.24
61.48
61.48
311.64
290.44
311.64
290.44
311.64
267.12
242.74
267.12
242.74
267.12
50.88
50.88
90.10
81.62
90.10
81.62
90.10
90.10
81.62
90.10
81.62
90.10
---
---
81.62
261.82
ROS RATES
ROS Mon - Sun 6am to 2am 707.02
651.90
707.02
651.90 707.02
637.06
578.76
637.06
578.76 637.06
ROS Sat & Sun 6am to 2am 337.08
314.82
337.08
314.82
268.18
243.80
268.18
243.80
337.08
268.18
67.84
67.84
---
---
WEEKDAY BROADCAST
Survey 1, 2015
Month of 2015/2016
Jul
Aug - Nov
Dec
Jan - May
Jun
Regions
10%
Central
298.92
271.36
298.92
271.36
298.92
Northern
170.66
154.76
170.66
154.76
170.66
Southern
170.66
East Coast
154.76
10%
154.76
139.92
170.66
154.76
10%
154.76
139.92
6am - 12mn
170.66
154.76
(All People 10+)
Time
CPM
WEEKEND BROADCAST
Survey 1, 2015
CPM
Survey 1, 2015
(All People 10+)
CPM
6am to 10am
1088
60,000
18.26
1088
32,000
34.11
240
28,000
8.54
10am to 1pm
451
48,000
9.40
451
26,000
17.41
224
48,000
4.64
1pm to 4pm
509
41,000
12.38
509
29,000
17.80
240
45,000
5.28
4pm to 8pm
857
67,000
12.79
857
44,000
19.61
276
38,000
7.34
8pm to 12am
550
70,000
7.81
550
51,000
10.70
229
62,000
3.68
CPM
546
54,000
10.04
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
91.0FM Alor Setar | 91.3FM Taiping | 94.3FM Ipoh | 94.2FM Seremban
94.6FM Kota Bharu | 97.7FM Kuching | 101.6FM Kota Kinabalu
Astro Channel 855
Language : English
Malaysia’s
Number
Choice
For
Variety
281,000
Malaysia’s
Best Music
150,000
148,000
Digital Statistic
mix.fm
MIX fm
visitors to MIX fm’s website over the course
247,282
Web
Mobile
83,076
22,756
(Mar - May 2015)
mixdotfm
youtube.mix.fm
Social Media
107,119
Average Monthly
Unique Visitors
mixdotfm
Average Monthly
Unique Visitors
(Mar - May 2015)
50%
243,574
MIX fm
enjoys
12,133
3,116
Total Fans
Followers
who have subscribed
to follow tweets
of MIX fm
average engagement
rate per week
engagement is 5%
Followers
who have subscribed
of MIX fm
1,758
Subscribers
The number of
people who have
subscribed to MIX fm’s
video channel
Average
Time
Spent
Listening
35 mins
23 mins
Average
Daily
Sessions
Per Month
455,482
MIX fm Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Peninsula Malaysia (with GST)
Month of 2015/2016
Jul
Aug Sep Oct
Nov Dec Jan
Day and Time
Feb
Mar
Apr May Jun
10%
336.02
369.94
336.02
265
291.50
265
265
291.50
265
324.36
357.22
324.36
234.26
258.64
234.26
71.02
78.44
71.02
189.74
208.82
189.74
217.30
239.56
217.30
206.70
227.90
206.70
227.90
251.22
227.90
199.28
219.42
199.28
71.02
78.44
71.02
ROS RATES
244.86
270.30
244.86
198.22
218.36
198.22
WEEKDAY BROADCAST
Month of 2015/2016
Jul - Oct
Regions
Nov - Dec
Jan - Jun
136.74
150.52
(All People 10+)
Time
6am to 10am
317
136.74
10am to 1pm
250
250
10%
Central
Survey 1, 2015
14,000
CPM
WEEKEND BROADCAST
Survey 1, 2015
23.48
317
7,000
7,000
38.46
250
5,000
49.02
250
CPM
Survey 1, 2015
(All People 10+)
CPM
44.03
179
4,000
48.38
1,000
178.57
205
6,000
34.75
1,000
312.50
195
7,000
27.86
Northern
81.62
90.10
81.62
1pm to 4pm
Southern
81.62
90.10
81.62
4pm to 8pm
306
13,000
23.01
306
8,000
38.73
215
6,000
35.83
East Coast
81.62
90.10
81.62
8pm to 12am
221
8,000
26.31
221
2,000
96.06
188
8,000
23.50
6am - 12mn
231
9,000
CPM
26.55
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
104.4FM Alor Setar
|
89.3FM Taiping
|
101.5FM Ipoh
|
104.6FM Seremban
104.3FM Kota Bharu | 100.1FM Kuching | 103.2FM Kota Kinabalu
Astro Channel 854
Language : English
Malaysia’s
Number
286,000
For Easy
Favourites
188,000
Choice
Listening
Classic Hits All Day
164,000
Digital Statistic
litefm.com.my
LiteFM
visitors to LiteFM’s website over the
267,911
Web
Mobile
153,980
58,037
(Mar - May 2015)
LiteFM_Malaysia
youtube.litefm.com.my
Social Media
72,551
Average Monthly
Unique Visitors
LiteFM_Malaysia
Average Monthly
Unique Visitors
(Mar - May 2015)
473,434
LiteFM
enjoys
5,134
761
Total Fans
engagement
25% average
rate per week
engagement is 5%
Followers
Followers
who have subscribed
to follow tweets
of LiteFM
who have subscribed
of LiteFM
927 Subscribers
The number of
people who have
subscribed to LiteFM’s
video channel
Average
Time
Spent
Listening
49 mins
29 mins
Average
Daily
Sessions
Per Month
896,010
Lite FM Rate Card
Month of 2015/2016
Jul
Aug Sep Oct
Nov Dec Jan
Day and Time
Feb
Mar
Apr May Jun
5%
417.64
438.84
417.64
261.82
275.60
261.82
201.40
212
201.40
311.64
327.54
311.64
209.88
220.48
209.88
60.42
63.60
60.42
153.70
162.18
153.70
163.24
171.72
163.24
139.92
147.34
139.92
183.38
192.92
183.38
116.60
122.96
116.60
60.42
63.60
60.42
ROS RATES
226.84
238.50
226.84
144.16
151.58
144.16
WEEKDAY BROADCAST
Month of 2015/2016
Jul - Oct
Regions
Nov - Dec
Jan - Jun
113.42
119.78
(All People 10+)
Time
6am to 10am
394
113.42
10am to 1pm
10%
Central
Survey 1, 2015
CPM
WEEKEND BROADCAST
Survey 1, 2015
18,000
22.26
394
247
7,000
35.80
190
16,000
11.59
CPM
Survey 1, 2015
(All People 10+)
12,000
33.11
145
247
2,000
123.50
190
9,000
20.88
CPM
5,000
30.21
154
7,000
22.99
132
10,000
13.47
Northern
67.84
72.08
67.84
1pm to 4pm
Southern
67.84
72.08
67.84
4pm to 8pm
294
23,000
12.95
294
9,000
32.67
173
11,000
15.73
East Coast
67.84
72.08
67.84
8pm to 12am
198
10,000
19.08
198
6,000
30.94
110
12,000
9.57
6am - 12mn
214
15,000
CPM
14.27
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
97.1FM Alor Setar
|
96.4FM Taiping
|
96.9FM Ipoh
|
96.9FM Seremban
Astro Channel 857
3.72 Million
Malaysia’s
Number
Radio
Station
2
Menyinari hidupmu
1.91 Million
1.76 Million
Digital Statistic
sinar.fm
Sinar FM
159,920
visitors to Sinar FM’s website over the
422,300
Web
Mobile
270,169
85,669
Average Monthly
Unique Visitors
(Mar - May 2015)
Average Monthly
Unique Visitors
(Mar - May 2015)
SinarFM
SinarFM
youtube.sinar.fm
Social Media
engagement
88% average
rate per week
547,413
Sinar FM
enjoys
38,775
30,987
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of Sinar FM
Followers
who have subscribed
of Sinar FM
7,991
Subscribers
The number of
people who have
subscribed to Sinar FM’s
video channel
Average
Time
Spent
Listening
28 mins
25 mins
Average
Daily
Sessions
Per Month
2,740,941
SINAR fm Rate Card
Month of 2015/2016
Jul
Day and Time
10%
Aug Sep Oct
Nov Dec
Jan Feb
Mar
Apr May Jun
10%
827.86
827.86
752.60
545.90
496.08
545.90
404.92
367.82
404.92
577.70
524.70
577.70
349.80
318
349.80
76.32
68.90
76.32
324.36
294.68
324.36
375.24
340.26
375.24
254.40
231.08
254.40
310.58
281.96
310.58
244.86
222.60
244.86
76.32
68.90
76.32
ROS RATES
458.98
416.58
458.98
287.26
260.76
287.26
WEEKDAY BROADCAST
Month of 2015/2016
Regions
Jul
Aug - May
10%
279.84
Central
179.14
Northern
Jun
162.18
(All People 10+)
Time
CPM
CPM
Survey 1, 2015
(All People 10+)
CPM
710
323,000
2.20
710
120,000
5.94
278
258,000
1.08
279.84
10am to 1pm
468
332,000
1.41
468
141,000
3.31
321
303,000
1.06
179.14
1pm to 4pm
347
210,000
1.65
347
81,000
4.31
218
169,000
1.29
495
241,000
2.05
495
83,000
5.94
266
189,000
1.41
300
215,000
1.40
300
81,000
3.73
210
185,000
1.13
Southern
179.14
162.18
179.14
4pm to 8pm
East Coast
179.14
162.18
179.14
8pm to 12am
6am - 12mn
WEEKEND BROADCAST
Survey 1, 2015
6am to 10am
10%
254.40
Survey 1, 2015
393
251,000
CPM
1.57
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
102.4FM Alor Setar
|
102.1FM Taiping
|
97.9FM Ipoh
|
101.5FM Seremban
99.7FM Melaka | 101.9FM Langkawi
Astro Channel 859
Language : Tamil
1.96 Million
Malaysia’s
Number
Tamil
Radio
Station
1.02 Million
1.18 Million
Aaha Siranta Isai
Digital Statistic
raaga.thr.fm
106,659
visitors to THR Raaga’s website over the
244,324
Web
Mobile
52,352
41,029
Average Monthly
Unique Visitors
(Mar - May 2015)
Average Monthly
Unique Visitors
(Mar - May 2015)
THR_Raaga
THR_Raaga
THR Raaga Malaysia
youtube.thr.fm
Social Media
engagement
145% average
rate per week
213,908
THR Raaga
enjoys
42,659
20,731
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of THR Raaga
Followers
who have subscribed
of THR Raaga
8,993
Subscribers
The number of
people who have
subscribed to THR Raaga’s
video channel
Average
Time
Spent
Listening
40 mins
19 mins
Average
Daily
Sessions
Per Month
512,375
THR Raaga Rate Card
Month of 2015/2016
Jul
Aug Sep Oct
Day and Time
Nov Dec Jan
Feb
Mar
5%
Apr May Jun
5%
267.12
280.90
267.12
280.90
267.12
212
222.60
212
222.60
212
178.08
187.62
178.08
187.62
178.08
200.34
210.94
200.34
210.94
200.34
155.82
164.30
155.82
164.30
155.82
267.12
280.90
267.12
280.90
267.12
212
222.60
212
222.60
212
178.08
187.62
178.08
187.62
178.08
200.34
210.94
200.34
210.94
200.34
155.82
164.30
155.82
164.30
155.82
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn,
West Coast Peninsula Malaysia Broadcast
ROS Mon - Sun 6am to 12mn
183.38
183.38
192.92
192.92
183.38
MONDAY - SUNDAY BROADCAST
Survey 1, 2015
Survey 1, 2015
(All People 10+)
Time
Rate (RM)
Ave Qtr. Hr
CPM
Rate (RM)
Ave Qtr. Hr
CPM
6am to 10am
252
194,000
1.30
252
70,000
3.60
10am to 1pm
200
217,000
0.92
200
76,000
2.62
1pm to 4pm
168
154,000
1.09
168
46,000
3.62
4pm to 8pm
189
199,000
0.95
189
59,000
3.22
8pm to 12am
147
125,000
1.18
147
42,000
3.50
Rate (RM)
Ave Qtr. Hr
CPM
173
172,000
1.01
35 spots Over Consecutive 7 Days On Any Available Time Zones Between 6am to 12mn
(CPM Based On All People 10+)
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
88.8FM Kuantan
106.8FM Kuala Terengganu
88.1FM Kota Bharu
Astro Channel 863
Malaysia’s
Number
East Coast
Radio
Station
Permata
Pantai Timur
1.76 Million
817,000
1.12 Million
Digital Statistic
gegar.thr.fm
THR Gegar
visitors to THR Gegar’s website over
the course of a specified time period.
298,505
Web
Mobile
256,445
193,399
(Mar - May 2015)
THRGegar
youtube.thr.fm/gegar
Social Media
91,163
Average Monthly
Unique Visitors
THR_GEGAR
Average Monthly
Unique Visitors
(Mar - May 2015)
engagement
56% average
rateper week
390,770
THR Gegar
enjoys
17,290
11,512
Total Fans
engagement is 5%
Followers
who have subscribed
to follow tweets
of THR Gegar
Followers
who have subscribed
of THR Gegar
37,857
Subscribers
The number of
people who have
subscribed to THR Gegar’s
video channel
Average
Time
Spent
Listening
28 mins
22 mins
Average
Daily
Sessions
Per Month
2,880,234
THR Gegar Rate Card
Month of 2015/2016
Jul
Day and Time
10%
Aug Sep Oct
Nov Dec Jan
Feb Mar
Apr May Jun
10%
204.58
204.58
185.50
112.36
101.76
112.36
112.36
101.76
112.36
112.36
101.76
112.36
93.28
84.80
93.28
204.58
185.50
204.58
112.36
101.76
112.36
112.36
101.76
112.36
112.36
101.76
112.36
93.28
84.80
93.28
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn,
East Coast Peninsula Malaysia Broadcast
107.06
96.46
107.06
MONDAY - SUNDAY BROADCAST
Survey 1, 2015
Survey 1, 2015
(All People 10+)
CPM
Rate (RM)
Ave Qtr. Hr
CPM
144,000
1.22
197,000
0.49
175
73,000
2.40
96
117,000
0.82
96
164,000
0.59
96
78,000
1.23
4pm to 8pm
96
177,000
0.54
96
72,000
1.33
8pm to 12am
80
126,000
0.64
80
62,000
1.29
Rate (RM)
Ave Qtr. Hr
CPM
91
158,000
0.58
Time
Rate (RM)
Ave Qtr. Hr
6am to 10am
175
10am to 1pm
96
1pm to 4pm
35 spots Over Consecutive 7 Days On Any Available Time Zones Between 6am to 12mn
(CPM Based On All People 10+)
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Frequency Listing
103.0FM Klang Valley | 106.5FM Penang | 103.3FM Johor Bahru
98.4FM Johor | 106.5FM Alor Setar | 104.9FM Taiping | 98.5FM Ipoh
97.9FM Seremban | 107.3FM Melaka | 100.0FM Kuantan
104.0FM Kuala Terengganu | 99.8FM Kota Bharu | 103.7FM Kuching
Astro Channel 858
Language : Mandarin/Cantonese
Malaysia’s
Number
398,000
Choice For
Golden
239,000
Chinese Hits
174,000
Digital Statistic
MELODY FM
melody.com.my
Social Media
51,118
visitors to MELODY FM’s website over
the course of a specified time period.
222,923
Web
Mobile
86,071
63,537
Average Monthly
Unique Visitors
(Mar - May 2015)
youtube.melody.com.my
MELODY FM
Average Monthly
Unique Visitors
(Mar - May 2015)
90,241
MELODY FM
enjoys
Total Fans
engagement
26% average
rate per week
The current industry standard for a Facebook
community of this size is between 10-20%
827
1,217
Followers
Subscribers
The number of people who have
subscribed to follow instagram
posts of MELODY FM
The number of people who have subscribed
to MELODY FM’s video channel
(Source from Facebook, Instagram and Youtube - May 2015)
Average
Time
Spent
Listening
84 mins
32 mins
Average
Daily
Sessions
Per Month
534,848
MELODY FM Rate Card
Jul
Month of 2015/2016
Aug Sep Oct
Nov Dec Jan
Day and Time
Feb Mar
5%
10%
Apr May Jun
340.26
358.28
375.24
340.26
249.10
261.82
274.54
249.10
241.68
254.40
266.06
241.68
285.14
299.98
313.76
285.14
144.16
151.58
159
144.16
53
56.18
58.30
53
128.26
135.68
142.04
128.26
181.26
190.80
200.34
181.26
172.78
182.32
190.80
172.78
155.82
164.30
171.72
155.82
104.94
110.24
115.54
104.94
39.22
41.34
43.46
39.22
215.18
226.84
237.44
215.18
142.04
149.46
156.88
142.04
ROS RATES
WEEKDAY BROADCAST
Month of 2015/2016 Jul - Oct Nov - Dec
Regions
Jan - Feb Mar - Jun
5%
115.54
Central
121.90
(All People 10+)
Time
6am to 10am
CPM
9.44
321
34,000
115.54
10am to 1pm
235
44,000
228
31,000
10%
127.20
Survey 1, 2015
WEEKEND BROADCAST
Survey 1, 2015
321
18,000
5.33
235
17,000
7.26
228
9,000
CPM
Survey 1, 2015
(All People 10+)
CPM
121
28,000
14.24
171
46,000
3.71
25.05
163
29,000
5.58
18.03
4.31
Northern
76.32
80.56
84.80
76.32
1pm to 4pm
Southern
76.32
80.56
84.80
76.32
4pm to 8pm
269
33,000
8.15
269
9,000
31.28
147
30,000
4.90
East Coast
76.32
80.56
84.80
76.32
8pm to 12am
136
21,000
6.45
136
3,000
54.40
99
19,000
5.32
6am - 12mn
203
31,000
CPM
6.46
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Astro Radio Joint Rates
July - September 2015
Effective for Peninsula Malaysia Commercial Broadcast
ERA fm Joint Rates July - September 2015, effective 1 July 2015
Time | Zone
ERA fm
(Jul 2015)
ERA fm
(Aug - Sep 2015)
MIX fm
Sinar FM
LiteFM
(Jul 2015)
Sinar FM
(Aug - Sep 2015)
THR Gegar
THR Gegar
(Jul 2015)
(Aug - Sep 2015)
THR Raaga MELODY FM
MONDAY TO FRIDAY
6am to 10am
1215.82
1082.26
299.98
372.06
803.48
708.08
195.04
165.36
224.72
303.16
10am to 1pm
627.52
552.26
222.60
220.48
519.40
442.02
107.06
91.16
178.08
209.88
1pm to 4pm
528.94
465.34
222.60
169.6
384.78
327.54
107.06
91.16
150.52
203.52
4pm to 8pm
868.14
772.74
289.38
277.72
549.08
493.96
107.06
91.16
168.54
254.40
8pm to 12mn
478.06
419.76
197.16
177.02
332.84
283.02
89.04
76.32
131.44
121.90
SATURDAY & SUNDAY
6am to 10am
425.06
365.70
162.18
126.14
308.46
266.06
195.04
165.36
224.72
109.18
10am to 1pm
382.66
328.60
183.38
134.62
357.22
303.16
107.06
91.16
178.08
152.64
1pm to 4pm
350.86
302.10
173.84
115.54
241.68
206.70
107.06
91.16
150.52
145.22
4pm to 8pm
404.92
348.74
193.98
150.52
295.74
254.40
107.06
91.16
168.54
132.50
8pm to 12mn
394.32
339.20
167.48
96.46
233.20
198.22
89.04
76.32
131.44
89.04
ROS Mon - Sun, 6am to 2am
592.54
532.12
206.70
190.80
436.72
371
101.76
85.86
154.76
181.26
MY FM Joint Rates July - September 2015, effective 1 July 2015
Time | Zone
MY FM
MIX fm
Sinar FM
LiteFM
(Jul 2015)
Sinar FM
(Aug - Sep 2015)
THR Gegar
(Jul 2015)
(Aug - Sep 2015)
THR Gegar
THR Raaga
MELODY FM
MONDAY TO FRIDAY
6am to 10am
1474.46
299.98
372.06
803.48
708.08
195.04
165.36
224.72
303.16
10am to 1pm
667.80
222.60
220.48
471.70
442.02
107.06
91.16
178.08
209.88
1pm to 4pm
637.06
222.60
169.60
349.80
327.54
107.06
91.16
150.52
203.52
4pm to 8pm
1016.54
289.38
277.72
499.26
493.96
107.06
91.16
168.54
254.40
8pm to 12mn
384.78
197.16
177.02
302.10
283.02
89.04
76.32
131.44
121.90
SATURDAY & SUNDAY
6am to 10am
337.08
162.18
126.14
308.46
266.06
195.04
165.36
224.72
109.18
10am to 1pm
473.82
183.38
134.62
357.22
303.16
107.06
91.16
178.08
152.64
1pm to 4pm
449.44
173.84
115.54
241.68
206.70
107.06
91.16
150.52
145.22
4pm to 8pm
409.16
193.98
150.52
295.74
254.40
107.06
91.16
168.54
132.50
8pm to 12mn
274.54
167.48
96.46
233.20
198.22
89.04
76.32
131.44
89.04
662.50
206.70
190.80
436.72
371
101.76
85.86
154.76
181.26
hitz fm Joint Rates July - September 2015, effective 1 July 2015
Time | Zone
hitz fm
(Jul 2015)
hitz fm
(Aug - Sep 2015)
MIX fm
LiteFM
Sinar FM
(Jul 2015)
Sinar FM
(Aug - Sep 2015)
THR Gegar
THR Gegar
(Jul 2015)
(Aug - Sep 2015)
THR Raaga MELODY FM
MONDAY TO FRIDAY
6am to 10am
1244.44
1107.70
299.98
372.06
803.48
708.08
195.04
165.36
224.72
303.16
10am to 1pm
511.98
435.66
222.60
220.48
471.70
442.02
107.06
91.16
178.08
209.88
1pm to 4pm
576.64
491.84
222.60
169.60
349.80
327.54
107.06
91.16
150.52
203.52
4pm to 8pm
980.50
872.38
289.38
277.72
499.26
493.96
107.06
91.16
168.54
254.40
8pm to 12mn
622.22
531.06
197.16
177.02
302.10
283.02
89.04
76.32
131.44
121.90
SATURDAY & SUNDAY
6am to 10am
266.06
228.96
162.18
126.14
308.46
266.06
195.04
165.36
224.72
109.18
10am to 1pm
249.10
214.12
183.38
134.62
357.22
303.16
107.06
91.16
178.08
152.64
1pm to 4pm
266.06
228.96
173.84
115.54
241.68
206.70
107.06
91.16
150.52
145.22
4pm to 8pm
306.34
263.94
193.98
150.52
295.74
254.40
107.06
91.16
168.54
132.50
8pm to 12mn
254.40
219.42
167.48
96.46
233.20
198.22
89.04
76.32
131.44
89.04
617.98
526.82
206.70
190.80
436.72
371
101.76
85.86
154.76
181.26
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. There are NO Joint Rates for ERA fm, MY FM and hitz fm combo.
3. All spots must be placed at the same date and timebelt across the packages purchased.
Eg:- Purchase 1 spot on ERA fm 6am - 10am and 1 spot on MIX fm 6am - 10am; on the same day.
4. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
5. You can run different copies/versions on different stations, but must be the same commercial length.
6. All airtime spots are subject to airtime availability upon confirmation.
7. Cost quoted on the rate card are inclusive of 6% GST.
8. All ROS SPOTS will be placed across any availability time zone between 6.00AM - 02.00AM.
9.The costing on this rate card is based on 30 second duration.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
* This Rate Card is subject to the Standard Terms and Conditions for the Provisioning of Services (“Standard Terms”). A copy of the Standard Terms can be viewed at
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding terms and
obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur.
T 03 - 9543 8888 F 03 - 9543 3888 Email kl_radio@astro.com.my
Astro Radio Joint Rates
October - December 2015
Effective for Peninsula Malaysia Commercial Broadcast
ERA fm Joint Rates October - December 2015, effective 1 July 2015
MIX fm
MIX fm
LiteFM
LiteFM
THR Raaga THR Raaga MELODY FM MELODY FM
Sinar FM THR Gegar (Oct
& Dec 2015)
(Nov 2015)
(Oct 2015)
(Nov - Dec 2015)
Time | Zone
ERA fm
(Oct 2015)
(Nov - Dec 2015)
6am to 10am
1082.26
299.98
329.66
372.06
391.14
708.08
165.36
224.72
236.38
303.16
319.06
10am to 1pm
552.26
222.60
244.86
220.48
232.14
442.02
91.16
178.08
187.62
209.88
220.48
(Oct 2015)
(Nov - Dec 2015)
MONDAY TO FRIDAY
1pm to 4pm
465.34
222.60
244.86
169.60
178.08
327.54
91.16
150.52
157.94
203.52
214.12
4pm to 8pm
772.74
289.38
318
277.72
292.56
493.96
91.16
168.54
178.08
254.40
267.12
8pm to 12mn
419.76
197.16
217.30
177.02
185.50
283.02
76.32
131.44
138.86
121.90
128.26
115.54
SATURDAY & SUNDAY
6am to 10am
365.70
162.18
178.08
126.14
133.56
266.06
165.36
224.72
236.38
109.18
10am to 1pm
328.60
183.38
201.40
134.62
140.98
303.16
91.16
178.08
187.62
152.64
161.12
1pm to 4pm
302.10
173.84
191.86
115.54
120.84
206.70
91.16
150.52
157.94
145.22
153.70
139.92
4pm to 8pm
348.74
193.98
214.12
150.52
159
254.40
91.16
168.54
178.08
132.50
8pm to 12mn
339.20
167.48
184.44
96.46
101.76
198.22
76.32
131.44
138.86
89.04
93.28
532.12
206.70
227.90
190.80
200.34
371
85.86
154.76
162.18
181.26
190.80
MY FM Joint Rates October - December 2015, effective 1 July 2015
Time | Zone
MY FM
(Oct 2015)
MY FM
(Nov - Dec 2015)
MIX fm
(Oct 2015)
MIX fm
(Nov-Dec2015)
LiteFM
(Oct 2015)
LiteFM
(Nov-Dec2015)
Sinar FM
THR Raaga THR Raaga MELODYFM MELODYFM
THR Gegar (Oct
&Dec2015) (Nov 2015)
(Oct 2015) (Nov - Dec 2015)
MONDAY TO FRIDAY
6am to 10am
1474.46
1548.66
299.98
329.66
372.06
391.14
708.08
165.36
224.72
236.38
303.16
319.06
10am to 1pm
667.80
701.72
222.60
244.86
220.48
232.14
442.02
91.16
178.08
187.62
209.88
220.48
1pm to 4pm
637.06
668.86
222.60
244.86
169.60
178.08
327.54
91.16
150.52
157.94
203.52
214.12
4pm to 8pm
1016.54
1067.42
289.38
318
277.72
292.56
493.96
91.16
168.54
178.08
254.40
267.12
8pm to 12mn
384.78
404.92
197.16
217.30
177.02
185.50
283.02
76.32
131.44
138.86
121.90
128.26
115.54
SATURDAY & SUNDAY
6am to 10am
337.08
354.04
162.18
178.08
126.14
133.56
266.06
165.36
224.72
236.38
109.18
10am to 1pm
473.82
497.14
183.38
201.40
134.62
140.98
303.16
91.16
178.08
187.62
152.64
161.12
1pm to 4pm
449.44
472.76
173.84
191.86
115.54
120.84
206.70
91.16
150.52
157.94
145.22
153.70
4pm to 8pm
409.16
429.30
193.98
214.12
150.52
159
254.40
91.16
168.54
178.08
132.50
139.92
8pm to 12mn
274.54
289.38
167.48
184.44
96.46
101.76
198.22
76.32
131.44
138.86
89.04
93.28
662.50
696.42
206.70
227.90
190.80
200.34
371
85.86
154.76
162.18
181.26
190.80
LiteFM
Sinar FM
hitz fm Joint Rates October - December 2015, effective 1 July 2015
hitz fm
hitz fm
MIX fm
MIX fm
LiteFM
THR Raaga THR Raaga MELODYFM MELODYFM
THR Gegar (Oct
&Dec2015) (Nov 2015)
(Oct 2015) (Nov - Dec 2015)
Time | Zone
(Oct - Nov 2015)
(Dec 2015)
(Oct 2015)
(Nov-Dec2015)
6am to 10am
1107.70
1244.44
299.98
329.66
372.06
391.14
708.08
165.36
224.72
236.38
303.16
319.06
10am to 1pm
435.66
511.98
222.60
244.86
220.48
232.14
442.02
91.16
178.08
187.62
209.88
220.48
(Oct 2015)
(Nov-Dec2015)
MONDAY TO FRIDAY
1pm to 4pm
491.84
576.64
222.60
244.86
169.60
178.08
327.54
91.16
150.52
157.94
203.52
214.12
4pm to 8pm
872.38
980.50
289.38
318
277.72
292.56
493.96
91.16
168.54
178.08
254.40
267.12
8pm to 12mn
531.06
622.22
197.16
217.30
177.02
185.50
283.02
76.32
131.44
138.86
121.90
128.26
115.54
SATURDAY & SUNDAY
6am to 10am
228.96
266.06
162.18
178.08
126.14
133.56
266.06
165.36
224.72
236.38
109.18
10am to 1pm
214.12
249.10
183.38
201.40
134.62
140.98
303.16
91.16
178.08
187.62
152.64
161.12
1pm to 4pm
228.96
266.06
173.84
191.86
115.54
120.84
206.70
91.16
150.52
157.94
145.22
153.70
4pm to 8pm
263.94
306.34
193.98
214.12
150.52
159
254.40
91.16
168.54
178.08
132.50
139.92
8pm to 12mn
219.42
254.40
167.48
184.44
96.46
101.76
198.22
76.32
131.44
138.86
89.04
93.28
526.82
617.98
206.70
227.90
190.80
200.34
371
85.86
154.76
162.18
181.26
190.80
Joint Rates Terms & Conditions:
1. Joint Rates are ONLY applicable with a minimum purchase of packages from 2 radio stations.
2. There are NO Joint Rates for ERA fm, MY FM and hitz fm combo.
3. All spots must be placed at the same date and timebelt across the packages purchased.
4. Number of spots purchased must be equal in numbers across the stations for Joint Rates.
5. You can run different copies/versions on different stations, but must be the same commercial length.
6. All airtime spots are subject to airtime availability upon confirmation.
7. Cost quoted on the rate card are inclusive of 6% GST.
8. All ROS SPOTS will be placed across any availability time zone between 6.00AM - 02.00AM.
9.The costing on this rate card is based on 30 second duration.
10. Astro Radio has the rights to revise the above rates any time at its discretion.
Production Cost
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
Astro Radio Sarawak
Station’s Profile
No.1 Malay station with
127,500 Listeners Per Week Aged 10+
Malay Breakfast show with
Malay Drive show with
Muzik Hit Terbaik
47,428
Total Fans
Frequency in Kuching : 96.1FM
Frequency in Miri : 101.3FM
era.fm
fbsarawak.era.fm
No.1 Chinese station with
Chinese Breakfast show with
Chinese Drive show with
MY FM My Music
73,341
Total Fans
Language : Mandarin | Cantonese
my.com.my
fbsarawak.my.com.my
No.1 English station with
English Breakfast show with
English Drive show with
Malaysia’s No.1 Hit Station
128,311
Total Fans
Language : English
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching), 2014 for all people 10+ & Facebook - May 2015
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my
hitz.fm
fbsarawak.hitz.fm
Sarawak Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Sabah (with GST)
ERA fm
MY FM
Jul 2015- Jun 2016
Jul 2015- Jun 2016
Jul 2015- Jun 2016
104.94
100.70
100.70
90.10
86.92
86.92
90.10
86.92
86.92
100.70
96.46
96.46
84.80
76.32
76.32
63.60
51.94
51.94
72.08
59.36
59.36
63.60
54.06
54.06
74.20
61.48
61.48
63.60
50.88
50.88
Month of 2015/2016
hitz fm
Day and Time
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn broadcast
73.14
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
67.84
67.84
Production Cost
Kuching Sales Office: Level 2, Menara MAA, Lot 86, Section 53, Jalan Central Timur / Jalan Ban Hock, 93100 Kuching, Sarawak.
T 082 288 111 F 082 288 128 Email kuching_radio@astro.com.my
Astro Radio Sabah
Station’s Profile
No.1 Malay station with
Malay Breakfast show with
Malay Drive show with
Muzik Hit Terbaik
91,982
Total Fans
Frequency in K. Kinabalu : 102.4FM
Frequency in Sandakan : 103.0FM
era.fm
fbsabah.era.fm
No.1 Chinese station with
Chinese Breakfast show with
Chinese Drive show with
MY FM My Music
47,757
Total Fans
Language : Mandarin | Cantonese
my.com.my
fbsabah.my.com.my
No.1 English station with
English Breakfast show with
English Drive show with
Malaysia’s No.1 Hit Station
55,090
Total Fans
Language : English
Source – Nielsen Radio Listenership Survey (Kota Kinabalu & Kuching), 2014 for all people 10+ & Facebook - May 2015
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my
hitz.fm
fbsabah.hitz.fm
Sabah Rate Card
On-Air Advertising Rates - Per 30 Second Commercial Broadcast for Sabah (with GST)
ERA fm
MY FM
Jul 2015- Jun 2016
Jul 2015- Jun 2016
Jul 2015- Jun 2016
104.94
100.70
100.70
90.10
86.92
86.92
90.10
86.92
86.92
100.70
96.46
96.46
84.80
76.32
76.32
63.60
51.94
51.94
72.08
59.36
59.36
63.60
54.06
54.06
74.20
61.48
61.48
63.60
50.88
50.88
Month of 2015/2016
hitz fm
Day and Time
ROS RATES
Monday to Sunday : Minimum 35 spots over 7 consecutive days on any available time zone between 6am to 12mn broadcast
73.14
• 15 Sec : 75% • 20 Sec : 85%
• 40 Sec : 140% • 45 Sec : 150%
• 60 Sec : 200%
67.84
67.84
Production Cost
Kota Kinabalu Sales Office: F901, 1st Floor, Wisma Angkatan Hebat, Jalan Sulaman, 88450 Kota Kinabalu, Sabah.
T 088 532 411 F 088 532 422 Email kk_radio@astro.com.my
National Digital Advertising Rates
1st July 2015 - 30th June 2016 (with GST)
Commercials/Banners
Weekly Rates by station
Products
Leaderboard
Expandable Leaderboard
MREC
Expandable MREC
Placement
ROS
- Up to 5
rotations
20% SOV
SINAR fm THR Raaga
MIX fm
LiteFM
THR Gegar MELODY FM
Production
(One Version)
hitz fm
ERA fm
MY FM
6,360
6,360
6,890
5,035
4,770
4,770
3,710
3,180
4,240
8,268
8,268
8,957
6,546
6,201
6,201
4,823
4,134
5,512
1,272
5,830
5,830
6,360
4,505
4,240
4,240
3,180
2,650
3,710
1,060
1,060
7,579
7,579
8,268
5,857
5,512
5,512
4,134
3,445
4,823
1,272
Catfish
7,950
7,950
7,950
5,565
5,300
5,300
4,240
3,710
4,770
1,060
Expandable Catfish
10,335
10,335
10,335
7,235
6,890
6,890
5,512
4,823
6,201
1,272
Page Break (Top)*
11,024
11,024
12,126
8,268
8,268
7,579
6,201
5,512
7,579
1,060
Page Break (Bottom)*
Homepage
Only
6,614
6,614
7,314
5,088
5,088
4,558
3,710
3,286
4,558
1,060
4,240
4,240
4,770
4,240
3,180
3,180
3,180
3,180
3,180
530
Highlight XL*
6,360
6,360
6,360
5,300
5,300
5,300
4,240
5,300
4,240
530
Highlight M*
3,180
3,180
3,180
2,650
2,650
2,650
2,120
2,650
2,120
212
Highlight S*
1,590
1,590
1,590
1,325
1,325
1,325
1,060
1,325
1,060
212
(Site Skinning and Leader
Board Included)
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
1,060
Site Take Over - Display Only
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
1,060
10,600
10,600
10,600
8,480
8,480
8,480
8,480
8,480
8,480
Anchor Bloc Video/Image*
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
TBA
Billboard
8,480
8,480
8,480
6,360
6,360
6,360
6,360
6,360
6,360
TBA
Pushdown
9,010
9,010
9,010
6,890
6,890
6,890
6,890
6,890
6,890
TBA
Slider
9,540
9,540
9,540
7,420
7,420
7,420
7,420
7,420
7,420
2,544
2,544
2,544
2,226
2,120
2,120
2,014
2,014
2,120
1,590
10,070
10,070
10,600
9,964
9,540
9,010
8,480
6,360
9,010
2,120
Article Box*
Daily Rates by station
Site Domination
Site Take Over - Video
(with [X] button)*
*Denotes as close button
Homepage
Only
N/A
1,060
Weekly Pages by station
Promo Page
In Page Sponsorship
Inside
Pages
Weekly Rates by language buy
Production
Malay Audience
English Audience
Chinese Audience
(One Version)
5,830
4,876
5,565
1,060
7,579
6,339
7,235
1,272
5,300
4,452
5,035
1,060
6,890
5,788
6,546
1,272
Board Included)
15,900
12,720
13,780
1,060
Site Take Over
15,900
12,720
13,780
1,060
15,900
12,720
13,780
1,060
15,900
12,720
13,780
TBA
Pushdown
16,960
13,780
14,840
TBA
Slider
18,020
14,840
15,900
TBA
Leaderboard
MREC
ROS
- Up to 10
rotations
10% SOV
Expandable MREC
Daily Rates by language buy
Site Domination
Anchor Bloc Video/Image
Billboard
Homepage
Only
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time,
please check the link for the latest version.
National Digital Advertising Rates
Social Media
Weekly Rates
Products
Per Facebook &
Twitter Update*
Instagram Update*
Placement
hitz fm
ERA fm
MY FM
SINAR fm
Raaga
MIX fm
LiteFM
Gegar
MELODY FM
Production
FB & Twitter
9,010
9,010
9,010
8,162
7,526
7,685
5,989
3,869
7,685
N/A
Instagram
1,590
1,590
1,590
954
954
795
689
689
795
N/A
5,300
5,300
5,300
3,710
3,710
3,710
3,710
5,300
3,710
2,120
Social Curation - Weekly
Social Curation
(Includes moderations)
Promo Page
/ Microsite
Commercials / Digital Audio Streaming
By Station
CPM Buy Only (Per Thousand Impressions)
Placement
Pre-Roll Splash Video
&
Pre-Roll Audio
Companion Ad
Mid-Roll Audio Spot Only
Web Player
& Mobile App
Mid-Roll Audio Spot with
Companion Static Visual Ad
53
58
53
48
32
32
42
53
32
53
58
53
48
32
32
42
53
32
37
42
37
32
27
27
32
37
27
42
48
42
37
32
32
37
42
32
By Language
Production (Per Version)
CPM Buy Only (Per Thousand Impressions)
Malay Listeners
English Listeners
Chinese Listeners
RM 1,855
Pre-Roll Splash Video
47.7
42
42
Includes
Audio &
Pre-Roll Companion Ad
47.7
42
42
37.1
31.8
31.8
42.4
37
37.1
Placement
Mid-Roll Audio Spot Only
Web Player
& Mobile App
Mid-Roll Audio Spot with
Terms & Conditions:
1. For Pre-Roll, only 1 ad type can run at a time
2. All duration above is for 30 sec
3. MALAY Listeners - ERA fm, Sinar FM, THR Gegar
• 1 x Creative Version (Web & Mobile)
(800 x 600 & 300 x 250)
• 1 x VO
• 1 x Scripting (Complimentary)
• 1 x Recording & Mixing & Studio
(Complimentary)
Note:
1. Additional VO @ RM 450 per VO
2. For more than 1 language, an additional
charge of RM 1,000 per language is applied.
4. ENGLISH Listeners - hitz fm, MIX fm, LiteFM
5. CHINESE Listeners - MY FM, MELODY FM
Production Services
Microsite (WPC)
Video
Video
Simple
Video
1 Video
RM 12,720 Development, Maintenance, Voting Systems, Contest Management - 3 pages
(WPC)
• RM 8,480
• 1 Camera
• Basic Sound
• Studio shoot
• Includes Changes X 2
Medium
Complexity
1 Video
• RM 12,720
• 2 Cameras
• Basic Sound & Lighting
• Within Klang Valley
Complex
Video
1 Video
• RM 21,200
• Event Coverage /
Storyboard-based Shoot
• Director & Producer
• Rehearsals & Location Reccee
• 2-4 Cameras
• Basic Sound & Lighting
Event
Live
Streaming
• RM 10,600
• 1 Camera (1 Angle)
• Sound & Video Setup
• 5 Hours HD Streaming
• 15Gb Bandwidth
• 4 man team
(For further requirements, please contact Digital Media)
For the latest rates and specs - please visit adrates.astroradio.com.my | Rates may vary depending on the complexity of the video required | Microsite Design must be
accompanied by a Minimum RM 30,000 Spend on Media Products that would suppport the microsite | * Requires Digital Media Approval and must be in compliance with
content initiatives | All rates above are in Ringgit Malaysia | Rates are all inclusive of 6% GST.
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as
they contain legal binding terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time,
please check the link for the latest version.
Raku Digital Advertising Rates
Commercials/Banners
Weekly Rates
Products
Horizontal Top Banner
Horizontal Page Breaker
Content Tile Ad
Placement
Rates
Production (One Version)
Home Page (Web only)
7,950
1,060
Tile Based Pages
7,420
1,060
Web & Mobile App only
7,950
1,060
Home Page
Web & Mobile App only
8,480
1,060
10,600
N/A
8,480
1,060
Daily Rates
Site Take Over - Display
Skinner
Commercials/Streaming Digital Audio / By Language
By CPM Rates
Products
Placement
Pre - Roll Splash video
Pre - Roll Audio + Companion Ad
Mid - Roll Audio Spot only
Mid - Roll Audio Spot with
Web
& Mobile
App
Production
Rates (Malay)
Rates (English)
Rates (Chinese)
Rates (Tamil)
(One Version)
53
47.7
47.7
29.7
N/A
47.7
42.4
42.4
24.4
1,855
37.1
31.8
31.8
19.1
477
42.4
37.1
37.1
21.2
1,855
Note: Targeting based on language will be based on both:
1. User selected interface language
2. Content consumption patterns & history as well as specific content pieces
Social Media
Products
Per Facebook Update*
Placement
Rates
Facebook
2,650
Production Services / Digital Streaming
Production (Per Version)
RM 1,855
Includes
• 1 x Creative Version (Web & Mobile)
• 1 x VO
• 1 x Scripting (Complimentary)
• 1 x Recording & Mixing & Studio
(Complimentary)
Note:
1. Additional VO @ RM 450 per VO
2. For more than 1 language, an additional
charge of RM 1,000 per language is applied.
Terms & Conditions:
1. For Pre-Roll, only 1 ad type can run at a time
2. All duration above is for 30 sec
3. MALAY Listeners - ERA fm, Sinar FM, THR Gegar & all other Malay
4. ENGLISH Listeners - hitz fm, MIX fm, LiteFM & all other English
5. CHINESE Listeners - MY FM, MELODY FM & all other Chinese
6. TAMIL Listeners - THR Raaga & all other Tamil
For the latest rates and specs - please visit adrates.astroradio.com.my | Rates may vary depending on the complexity of the video required | Microsite Design must be
accompanied by a Minimum RM 30,000 Spend on Media Products that would suppport the microsite | * Requires Digital Media Approval and must be in compliance with
content initiatives | All rates above are in Ringgit Malaysia | Rates are all inclusive of 6% GST.
Astro Digital Assets
Commercials/Banners
By CPM
Products
Placement
Leaderboard
MREC
Expandable MREC
ROS
- Up to 5
rotations
20% SOV
ACM
All Sports
All Malay
All Chinese
All Indian
All Education
Production
(One Version)
32
32
32
30
27
27
1,060
N/A
42
42
39
35
35
1,272
35
37
37
34
32
32
1,060
N/A
49
49
45
42
42
1,272
N/A
7,500
7,500
7,000
6,000
6,000
1,060
N/A
9,750
9,750
9,100
7,800
7,800
1,272
N/A
10,600
10,600
8,480
6,360
6,360
1,060
N/A
10,600
10,600
8,480
6,360
6,360
1,060
N/A
12,720
12,720
10,600
8,480
8,480
N/A
N/A
53
53
53
53
53
N/A
All Malay
All Chinese
All Indian
All Education
Production
(One Version)
Weekly Rates
Catfish
Expandable Catfish
Homepage
Only
Daily Rates
Site Domination
Board Included)
Site Take Over - Display Only
Homepage
Only
(with [X] button)*
*Denotes as close button
By CPM - Video
Pre-Roll Video*
ROS
Social Media & Advertorial
Products
Placement
ACM
All Sports
Per Facebook Update**
Facebook
N/A
8,480
9,010
5,300
5,300
5,300
N/A
Inside Pages
N/A
2,650
2,650
2,650
2,650
2,650
530
N/A
5,300
5,300
3,710
3,710
3,710
2,120
Advertorial
Social Curation - Weekly
Social Curation
(Includes Moderation)
Promo Page
/ Microsite
Sites
All Sports
All Malay
All Chinese
All Indian
All Education
: Stadium Astro, Arena + All Key Signature Programmes
: Gempak, Murai + All Key Signature Programmes
: Zhongwen, Xuan + All Key Signature Programmes
: Ulagam + All Key Signature Programmes
: Tutor TV, OME + All Key Signature Programmes
For the latest rates and specs - please visit adrates.astroradio.com.my | Rates may vary depending on the complexity of the video required | * Video duration is for 30
seconds | ** Requires Digital Media Approval and must be in compliance with content initiatives | All rates above are in Ringgit Malaysia | Rates are all inclusive of 6% GST.
Spot Buy Premium Placement
Loading Charges
Placement Restrictions
Loading
Example
Placed first or last commercial in ANY
(scheduled) advertising break.*
Example:
If the advertising break scheduled is from
6.10am – 6.13am, the commercial can be placed
first or last and charged 1.5 times the time zone rate.
* Note: Not a specific advertising break.
50%
Placed within the specific hour/s of a time zone.
Example:
The commercial is placed anytime
between 7am – 8am.
Placed within a specific (scheduled)
advertising break.
Example:
If it is to be placed in the 2nd advertising break
and that breaks occurs between 7.20am – 7.22am.
100 %
200 %
1.5 times the time zone rate
RM 69
RM 440 X 1.5 = RM 660.00
Calculated to the
nearest Ringgit.
RM 440 x 2.0 = RM 880.00
RM 440 X 3.0 = RM 1320.00
NOTE:
· There will be no fixed chronological time placement available (e.g. a commercial placed at 7.30am daily).
· There will not be any commercial placement within any News Broadcast.
· All spots are subject to availability upon confirmation.
· All loading charges will be calculated to the nearest Ringgit.
http://www.astroradio.com.my/App_Themes/AstroRadio/pdf/Standard_Terms_and_Conditions_for_the_Provision_of_Services.pdf • Please read and understand them as they contain legal binding
terms and obligations, including rights to suspension, limitation and exclusion of our liability. The Standard Terms may be amended from time to time, please check the link for the latest version.
All Asia Broadcast Centre, Technology Park Malaysia, 57000 Bukit Jalil, Kuala Lumpur
T (03) 9543 8888 F (03) 9543 3888 E kl_radio@astro.com.my
astroradio.com.my
Penang Office
Johor Bahru Office
G-5-2 Bay Avenue,
Lorong Bayan Indah 1,
11900 Penang
No. 25-A, 1st Floor,
Jalan Molek 2/3, Taman Molek,
81100 Johor Bahru, Johor
T (04) 240 4166 F (04) 643 5351
E penang_radio@astro.com.my
T (07) 355 1022 F (07) 289 5362
E johor_radio@astro.com.my
Melaka Office
Kota Bharu Office
No. 61-A, 1st Floor, Jalan Merdeka,
Taman Melaka Raya,
75000 Melaka
Lot 706, 1st Floor,
Seksyen 26, Jalan Dusun Muda,
15200 Kota Bharu, Kelantan
T (06) 282 5166 F (06) 283 5166
E melaka_radio@astro.com.my
T (09) 748 4166 F (09) 743 5351
E kelantan_radio@astro.com.my
Kuantan Office
Ipoh Office
1st Floor A137,
Jalan Air Putih,
25300 Kuantan,
Pahang
No. B5-06 (5th Floor),
No. 42, Persiaran Greentown 1,
Greentown Business Centre,
30450 Ipoh, Perak
T (09) 509 3410 F (09) 509 3409
E pahang_radio@astro.com.my
T (05) 242 5098 F (05) 242 5104
E ipoh_radio@astro.com.my
Kuching Office
Kota Kinabalu Office
Level 2, Menara MAA, Lot 86, Section 53,
Jalan Central Timur/ Jalan Ban Hock,
93100 Kuching, Sarawak
F901, 1st Floor, Wisma Angkatan Hebat,
Jalan Sulaman,
88450 Kota Kinabalu, Sabah
T (082) 288 111 F (082) 288 128
E kuching_radio@astro.com.my
T (088) 532 411 F (088) 532 422
E kk_radio@astro.com.my

/ Print Rate Card

Transcription

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