2oo9 press book

2OO9
PRESS
BOOK
SO, IS THERE A LONG HISTORY OF TILE MAKING IN SPAIN?
THE SPANISH TILE INDUSTRY
Spain can trace its ceramic tile making skills back to the
11th century. Since those early days, developments in design
application and the introduction of high quality technology
have made tiles one of Spain’s biggest exports. Tiles can
literally be used for every possible application, creating
a durable, exciting surface for both interiors and exteriors.
This Tile of Spain look book has been compiled to provide
an understanding of the Spanish companies producing
some of the most desirable design trends in interiors today.
WHAT IS TILE OF SPAIN?
ASCER (Association of Ceramic Tile Manufacturers of Spain)
was founded in 1977 and aims to bring together the many tile
makers in Spain to support and promote the ceramics industry
ensuring its heritage, future reputation and commercial success.
The Tile of Spain brand represents over 150 manufacturers,
including world leaders in design and manufacturing processes
as well as small artisanal companies, which still use traditional
tile making methods. The product portfolio of these companies
ranges from traditional terracotta designs to cutting edge
porcelain tiles.
Yes, tile making techniques from Mesopotamia, Egypt and Persia reached
the Iberian Peninsula in Spain around the 11th century. An important
factory was established in Malaga, and it was not long before travellers
admired the artistry and techniques being produced. The Great Mosque
of Seville and other key buildings in the city are fine examples of this early
work. Conflict from the Christians drove the tile making factories to move
to Manises and, today, the industry stretches between these two key areas
in Spain.The majority of ceramic tile factories are located in Castellón
(95% of the production). It makes up an industrial cluster that integrates
not only tile manufacturing but also other types of related industries.
For more on the history of Spanish tiles, go to www.spaintiles.info
FACTS ABOUT THE INDUSTRY TODAY
Total sales of Spanish ceramic tiles reached 3,700 million Euros in 2008.
Spanish ceramic exports totalled 2,076.7 million Euros in 2008.
The UK imported 130.9 million Euros worth of ceramic tiles from
Spain in 2008.
Familiarise yourself with some of the names of Spanish tile brands
available in the UK:
APAVISA
INALCO
VIVES
AZUVI
ONIX
APARICI
CERACASA
ROCA
PAMESA
COLORKER
SALONI
GRESPANIA
TAU
TILE OF SPAIN 01
TEXTURED
TEXTURED TILES CAN CREATE FASCINATING
VISUAL EFFECTS OVER LARGE SCALE SURFACES
WHILST REMAINING SUBTLE AND NEUTRAL IN
COLOUR AND PATTERN. AVAILABLE IN A VARIETY
SALONI, CUBIC
ROCA, TOUCH
INALCO, MILLENIA
INALCO, CLASS
OF AUTHENTIC EFFECTS SUCH AS PONY SKIN
OR LINEN, TEXTURED TILES WILL ADD INTEREST
AND DEPTH TO A SPACE IN A SOPHISTICATED
AND UNDERSTATED WAY. GRAINED SURFACES
ENHANCE THEIR NATURAL FEEL AND PLAY WITH
THE LIGHT IN INTERESTING WAYS THAT GIVE
A HOME AN ENCHANTING TOUCH.
02 TILE OF SPAIN TEXTURED
VIVES, ONELLI
TILE OF SPAIN TEXTURED 03
COLORKER, RUSTIC METAL
METALLIC
METALLIC GLAZES ON CERAMIC TILES OFFER
CONTEMPORARY AND SOPHISTICATED
FINISHES ON VERSATILE AND HARDWEARING
SURFACES. WHEN USED AS A DECORATIVE
AZUVI, OXIDE
ONIX, MOONGLASS
DETAIL, THE METALLIC FINISH HELPS TO ADD
AZUVI, OXIDE
SUBTLE YET EYE CATCHING FEATURES TO
AN INTERIOR SCHEME.
COLORKER, RUSTIC METAL
04 TILE OF SPAIN METALLIC
AZUVI, OXIDE
COLORKER, RUSTIC METAL
TILE OF SPAIN METALLIC 05
METALLIC
APARICI, CORTEN OXIDO
METALLIC FINISHES PLAY BEAUTIFULLY
WITH THE LIGHT ON A LARGE SURFACE
AND OFFER WAYS OF CREATING SPECIAL
EFFECTS, SUCH AS A WEATHERED
APAVISA, PATINA
INALCO, 80.1
VINTAGE LOOK.
SALONI, SELF
06 TILE OF SPAIN METALLIC
APARICI, CORTEN
AZUVI, OXIDE
APAVISA, PATINA
TILE OF SPAIN METALLIC 07
MONO CHROME
ASSOCIATED WITH TIMELESS SIMPLICITY
AND MODERN DESIGN, THE MONOCHROME
LOOK CAN BE ENHANCED THROUGH THE
INTRODUCTION OF DIFFERENT LAYERS OF
INALCO, 80.4
ONIX, DEGRADADOS
GRESPANIA, ESCORIAL
GRESPANIA, BAUHAUS
TEXTURE, CREATING A SENSE OF FLOW
AND A FEELING OF DEPTH WITHIN A ROOM.
BLOCKS OF BRIGHT AND CONTRASTING
COLOUR ARE ANOTHER APPROACH TO
GIVING THIS MINIMALIST LOOK A TWIST
AND TRANSFORMING IT INTO A COOL
AND CHIC OASIS.
08 TILE OF SPAIN MONOCHROME
TILE OF SPAIN MONOCHROME 09
AZUVI, ANETO TWIN
BRIGHTS
SPLASHES OF FIERY REDS, ZESTY ORANGES
OR LUSH GREENS CAN BRING A NEUTRAL
DESIGN SCHEME TO LIFE WITHOUT BEING
OVERPOWERING. USED AS STANDALONE
APARICI, HOLIDAY
PAMESA, BOUTIQUE
APARICI, HOLIDAY
APAVISA, SPECTRUM
TAU, CHEBBI
STATEMENTS OR COLOUR COORDINATED
WITH OTHER ELEMENTS SUCH AS PATTERN
MOTIFS OR PIXEL EFFECTS, BRIGHT TILES OFFER
STRIKING EFFECTS FOR TIRED BATHROOMS.
APARICI, HOLIDAY
10 TILE OF SPAIN BRIGHTS
APARICI, STRIPES
TILE OF SPAIN BRIGHTS 11
AZUVI, NEW LOFT
PATTERN
INTRODUCING DEPTH AND INTEREST
THROUGH DELICATE FLORALS, STRIKING
STRIPES OR EYE CATCHING MOSAICS
CAN INFUSE A ROOM WITH NEW LIFE.
PAMESA, HABITARE
AZUVI, NEW LOFT
ONIX, TEXTURES / VIOLETTE
IN COMBINATION WITH SIMPLE BLOCK
COLOUR THESE DESIGN ELEMENTS WILL
ADD STYLE AND INDIVIDUALITY WHILE
MAINTAINING A BALANCED APPEARANCE.
CERACASA,
EMOTILE BY MICHAEL BANKS
12 TILE OF SPAIN PATTERN
PAMESA, CREA+ / FRESH
PAMESA, AVANTGARDE /
PROFILE
TAU, VINTAGE
TILE OF SPAIN PATTERN 13
BAROQUE
COMBINING CLASSIC DESIGN FEATURES WITH
A MODERN AND STREAMLINED LOOK CAN CREATE
STRIKING FOCAL POINTS WITHIN ANY ROOM
AZUVI, NITRA
IN THE HOME. FROM SUBTLE DECORATIVE DETAILS
SALONI, DAX
TO OPULENT OVERSIZED PATTERNS, CERAMIC
TILES OFFER A WIDE VARIETY OF CHOICE FOR
THE ULTIMATE CLASSIC CONTEMPORARY LOOK.
14 TILE OF SPAIN BAROQUE
AZUVI, NITRA
PAMESA, CREA+ / GENOVA
TILE OF SPAIN BAROQUE 15
RETRO
REVIVING PAST ERAS BY TRANSLATING KEY
DESIGN ELEMENTS IN NEW WAYS CAN OFFER
GREAT METHODS OF INJECTING PERSONAL
STYLE INTO YOUR HOME. LARGE SCALE RETRO
ONIX, TEXTURES / POP ART
PATTERNS ON FEATURE WALLS WILL MAKE
A STYLISH STATEMENT IN ANY HOME, WHILE
SUBTLE DECO DETAILS WILL PUT A FRESH
AND QUIRKY SPIN ON A PLAIN KITCHEN
OR BATHROOM.
16 TILE OF SPAIN RETRO
ROCA, TEMPO
CERACASA, EMOTILE BY MICHAEL BANKS
TILE OF SPAIN RETRO 17
CERACASA, WOO
WOOD
AUTHENTIC WOOD FINISHES, ONE OF
THE MOST SOUGHT AFTER SURFACE MATERIALS
IN INTERIORS, ARE AVAILABLE WITH EASY TO
CERACASA, OAK
MAINTAIN AND LONG LASTING CERAMIC
TAU, DECO
TAU, BERA
GRESPANIA, ESCANDINAVIA
ROCA, SAVIA
AND PORCELAIN TILES. THROUGH INCREDIBLY
REALISTIC PRINTING AND SURFACE TEXTURING
TECHNIQUES, WORRIES ABOUT WOODEN
FLOORS WEATHERING, SPLINTERING
AND WARPING ARE A THING OF THE PAST.
CERACASA, OAK
18 TILE OF SPAIN WOOD
INALCO, GINZA
CERACASA, WOO
TILE OF SPAIN WOOD 19
STONE
AZUVI, SALEM
CERACASA, FILITA
AZUVI, SALEM
GRESPANIA, CALIFORNIA
ULTRA REALISTIC STONE FINISHES ON CERAMIC
AND PORCELAIN TILES OFFER A BEAUTIFUL AND
DURABLE ALTERNATIVE TO THE NATURAL MATERIAL.
USED ON WALLS AND FLOORS, BOTH INSIDE
AND OUT, THEY BRING AN ESSENCE OF NATURE
TO THE HOME.
20 TILE OF SPAIN STONE
CERACASA, FILITA
ROCA, TOP GREEN
CERACASA, EVASION
TILE OF SPAIN STONE 21
PAMESA, AOSTA
CERACASA, CUARCITA
STONE
AVAILABLE WITH THE AUTHENTIC ‘SURFACE
IMPERFECTIONS’ THESE INNOVATIVE TILES
ARE ABLE TO RE-CREATE THE NATURAL LOOK
OF SLEEK MARBLE OR RUSTIC SANDSTONE
COLORKER, UKKO
ROCA, TOP GREEN
WITHOUT STAINING OR HAVING TO BE
GRESPANIA, MONTANA
SEALED ON A REGULAR BASIS.
CERACASA, AMPURIA
22 TILE OF SPAIN STONE
AZUVI, SALEM
GRESPANIA, CALIFORNIA
TILE OF SPAIN STONE 23
HILLGATE PR HOLDS A CONSTANTLY UPDATED IMAGE BANK
OF THE LATEST COLLECTIONS AND CAN PROVIDE INFORMATION
ON PRICES AND UK-BASED STOCKISTS.
CONTACT
E TILEOFSPAIN@HILLGATEPR.CO.UK
T +44 (0)20 7384 2476