Dossier - La Fábrica

—
EXPERTS IN
CULTURAL
MANAGEMENT
—
—
La Fábrica
—
Two decades of cultural management
Created in Madrid in 1995 to develop privately-run
contemporary cultural projects of value to society,
today La Fábrica employs 50 staff members.
Projects conceived with ambition
Photography and art, literature, film, music and
dramatic arts are the principal focus of our projects,
which also involve disciplines areas such as philosophy,
society, sustainable development, current tendencies,
tourism and lifestyle.
Diverse formats
We develop different formats in order to contribute
to cultural creation and its promotion.
Exhibitions, festivals and public programmes.
Books and magazines. Call for entries, awards and
scholarships. Cultural centre design and programming.
Training, cultural strategy, consulting and cultural
media courses. Internet, social media, multiplatform
development and design. Creation and management of
audiovisual material.
Different objectives
Cultural education and entertainment, support for young
artists and cultural entrepreneurs, social integration,
artistic development, international projection. Cultural
projects for meeting social objectives.
Committed to innovation
We believe in high quality projects which make a positive
contribution to cultural development. We launch tangible
and innovative projects. We work professionally and
thoroughly. We value creativity, passion and boldness.
We strongly support collaborative work. We generate
and design content.
We value communication
The success of a project depends on communication.
We design the project image and adapt it to all
necessary formats. We target audiences and focus
our projects using all available tools: public relations,
traditional and digital media.
An Open Space
La Fábrica opens in 2013 in the Calle Alameda 9,
in the most culturally buoyant neighbourhood of
Madrid. A 400-square-metre space open to the city, a
contemporary landmark. Books, art and photography.
Gastronomy and a place to meet after work. Open
cultural activities and a space to create and to train.
—
—
—
—
Festivals
We design and run unique cultural events based
on different areas. Annual programmes of activities
in which the major creators on the cultural scene
and the general public can share their passion
for the arts, with the collaboration of institutions
and other organisations.
PHotoEspaña
Trasatlántica
PHotoEspaña
—
PHotoEspaña.br
—
Eñe Festival
—
La noche de los
libros
—
Fête du livre
—
Getafe Negro.
Crime Novel
Festival
in Madrid
—
OjodePez Photo
Meeting Barcelona
—
FESTIVALS
—
PHotoEspaña
—
www.phe.es
PHotoEspaña was created with a clear purpose:
to offer the public works by celebrated international
photographers and visual artists creating a place
for reflection, a professional meeting point and a
springboard for young artists and their projects .
Created by and for society, today it is one of the major
visual arts events in the world and one of the largest
international photography forums, attended by close
to 700,000 people every year. PHotoEspaña is a
vast collective project, made possible thanks to the
collaboration of public administration with over 70
institutions, brands and collaborators.
lafabrica.com
5/44
FESTIVALS
lafabrica.com
6/44
FESTIVALS
lafabrica.com
—
—
—
—
Trasatlántica PHotoEspaña
www.trasatlanticaphe.es
Since 2009, the PHotoEspaña forum for photography
and visual arts in Latin America has been promoting
professional exchange, creating work networks in
this area, and contributing to the publicitation of
exhibitions by Latin American artists.
PHotoEspaña.br
www.photoespanabr.com
PHotoEspaña reaches Brazil by the hand of the Servicio Social
de Comercio – SESC to develop together an ample programme
of exhibitions, professional meetings, photography workshops,
portfolio reviews, conferences and courses at the SESC
Consolação centre and other venues in the city of São Paulo.
7/44
FESTIVALS
—
Eñe Festival
—
www.revistaeñe.com
The major festival of literature in Spanish. An event for authors,
publishers, readers and anyone who adores good literature.
Two festivals are held each year, one in the Círculo de Bellas
Artes in Madrid, and another in a different Latin American
location each year.
lafabrica.com
8/44
FESTIVALS
—
La noche
de los libros
—
lafabrica.com
—
Fête du livre
—
www.fetedulivreduvar.fr
www.lanochedeloslibros.com
An annual programme for the Region of Madrid, since 2006.
Over four hundred activities in one day, a meeting place for
the public with authors and their books. In cultural venues,
bookstores and out in the street. A celebration throughout
the city to mark the World Book Day.
A weekend to meet with literature in the French city of Toulon
in the Var department. Close to 200 authors meet with readers
in a vast programme of activities in different formats: book
signings, debates, conferences, literary cafés, readings and
workshops. Three days to celebrate Mediterranean literature
and culture.
9/44
FESTIVALS
lafabrica.com
—
—
—
—
Getafe Negro.
Crime Novel Festival
in Madrid
www.getafenegro.com
Created in 2008 for the City Council of Getafe
(Madrid), this crime novel festival has made the south
of the city a focus point for black novels in Spain.
An annual literary event which has now become
indispensible for followers of this genre of fiction.
10/44
OjodePez
Photo Meeting
Barcelona
www.ojodepez.org
International photography event organised by
La Fábrica and La Virreina Centre de la Imatge
since 2009 promoted by the magazine OjodePez.
Photography portfolio reviews, conferences,
projections, discussions, professional meetings
and public lectures. —
—
—
—
Art
Exhibitions
Generaciones,
Caja Madrid
Art Projects
—
ART
—
Exhibitions
—
www.lafabrica.com/en/exposiciones
We develop and produce photography and art
exhibitions by well-known artists for national and
international museums and art centres such as MART,
Rovereto/Trento; The Netherlands Fotomuseum,
Rotterdam; FOAM, Amsterdam; Martin-Gropius-Bau,
Berlín; Gemeentemuseum Den Haag, The Hague;
Fotografiska, Stokholm; Preus Museum, Horten/Oslo.
Key venues in Spain include the Círculo de Bellas
Artes, Madrid; Museo Picasso, Málaga; Fundación
Catalunya_La Pedrera, Barcelona; IVAM, Valencia;
Museo Colecciones ICO, Madrid; Artium, Vitoria;
Centro Andaluz de ART Contemporáneo, Seville...
lafabrica.com
12/44
ART
lafabrica.com
13/44
ART
—
Generaciones,
Caja Madrid
Art Projects
—
www.generacionescajamadrid.com
An annual award organized with the Caja Madrid
Social Foundation since 1999, which has now become
a key programme for supporting young artists in Spain.
lafabrica.com
14/44
—
—
—
—
Publishing
Over 50 publications per year devoted to
photography, art, literature, ideas and creation,
distributed worldwide. Beautiful co-publications in
partnership with art institutions from around the world.
Matador
OjodePez
—
Eñe, Revista
para leer
—
PHotoBolsillo
—
Conversations
with
Photographers
—
Obras Maestras
—
Palabra
e imagen
—
BlowUp
—
Album
—
Authors’ Books
—
PUBLISHING
—
Matador
—
Culture, ideas and trends magazine. With a strong following
from the very beginning. A reflection of our firm belief in
quality, content and design. A unique and radical project: just
one issue a year, for 28 years. The difference between A and Z;
the time for an entire generation to pass. From 1995 to 2022.
A magazine which each year offers subscribers an artists’
Sketchbook, a fine wine and an original piece of music.
lafabrica.com
16/44
PUBLISHING
lafabrica.com
17/44
PUBLISHING
lafabrica.com
18/44
—
OjodePez
—
The most compromising photographic work
frequently does not get exposure through the
traditional channels. OjodePez is a magazine of
complex-free documentary photography, which
each quarter reveals reality laid bare.
—
Eñe, Revista
para leer
—
Spanish literature magazine. Since 2005, and edited
4 times a year, it compiles unpublished stories and
texts from the best Spanish, Latin American and
international writers. Eñe is published on both sides
of the Atlantic and is a gateway to writers of our time.
PUBLISHING / COLLECTIONS
lafabrica.com
—
—
PHotoBolsillo
—
The most important names in modern Spanish
photography – and now also from Latin America
and Africa, compiled into a small-format, high
quality printed collection. A true gem, at an
affordable price.
19/44
Conversations
with Photographers
—
Each book presents a fruitful conversation. The
world’s top photographers chat with similar minded
writers about their lives, thoughts and work.
PUBLISHING / COLLECTIONS
—
Obras Maestras
—
An anthology of the work of the most important
authors on the Spanish art scene, providing
readers with an in-depth and definitive analysis
of each one.
lafabrica.com
20/44
PUBLISHING / COLLECTIONS
lafabrica.com
21/44
HAY QUE AJUSTAR EL LOMO
David Hockney. El gran
mensaje BlowUp LIBROS ÚNICOS
BIBLIOTECA
Conversaciones con Martin Gayford
Este volumen recoge una década de conversaciones entre el
artista y el reputado crítico de arte Martin Gayford. En ellas,
Hockney revela a través de pensamientos, anécdotas y buenas
UN de
DIÁLOGO
CON
dosis de humor los frutos
sus reflexiones
a loQUENTIN
largo de su BAJAC
vida en torno a los problemas y las paradojas que se derivan de
intentar representar el mundo tridimensional en una superficie
plana. ¿Cómo consigue el dibujo, en palabras de Hockney,
«hacerte ver las cosas con mayor claridad, cada vez más»?
¿Qué importancia tiene el medio –de las cuevas de Altamira
al iPad– que se utiliza para dibujar? ¿Qué relación hay entre
la realidad y lo que se reproduce en un cuadro? ¿Cómo convertir
en verdadero placer, como hace Hockney, la observación de algo
tan sencillo como un árbol, una cara o un amanecer?
Estas conversaciones están plagadas de agudas y sensatas
reflexiones sobre el mundo del arte y recorren la obra de artistas
de la talla de Van Gogh, Vermeer, Caravaggio, Monet o Picasso,
a la vez que recopilan sabrosas anécdotas de Hockney en relación
con otros artistas con los que ha coincidido a lo largo de su vida,
como Henri Cartier-Bresson o Billy Wilder. Un retrato (casi
autorretrato) único y fascinante de uno de los artistas más
reconocidos e influyentes de todos los tiempos.
La colección Blow Up Libros Únicos se lanza a la
utopía de encerrar en las páginas de un libro la esencia de los
grandes creadores. Una manera de acercarse al autor desde una
perspectiva original e inédita. Una manera de volver a descubrirlo.
DETALLE DE USA. LAS VEGAS. THE VENETIAN RESORT, HOTEL Y CASINO.
DE LA SERIE AUTORRETRATO. © MARTIN PARR
Martin Parr
por Martin Parr
David Hockney. El gran mensaje Conversaciones con Martin Gayford
David Hockney. El gran mensaje
Conversaciones con Martin Gayford
David Hockney (Inglaterra, 1937) es uno de los artistas
más influyentes del arte contemporáneo. Empezó a
pintar en el Royal College de Londres, adonde llegó
en 1959 y donde sus obras empezaron a ser conocidas
entre crítica y público. En 1964 se instaló en California,
atraído por el ambiente efervescente de Los Ángeles.
Allí realizó buena parte de las obras que le han hecho
famoso en todo el mundo, de carácter marcadamente
naturalista y realista, como sus famosas piscinas
californianas. Fue profesor en las universidades de
Iowa, Colorado y California, y a fines de los sesenta
empezó a experimentar con la fotografía. Entre 1973
y 1975 residió en París, donde diseñó escenografías,
experimentó con nuevas técnicas de grabados y, tras
una década utilizando pintura acrílica, retomó el óleo.
En los ochenta, utilizó la técnica del fotocollage y volvió
a la pintura, y en los noventa y hasta la actualidad ha
seguido experimentando con las nuevas tecnologías,
especialmente con el iPhone y el iPad, instrumentos
que ha incorporado a su trabajo como nuevos y
revolucionarios medios de expresión.
Martin Parr (Reino Unido, 1952) posee una
prodigiosa y crítica visión del mundo contemporáneo,
que ha resultado controvertida desde que publicó
su primera serie, The Last Resort (juego de palabras:
El último recurso o El último resort), en 1986. En los
noventa volvió a sacudir el panorama del arte con
la serie Autoportrait (Autorretrato), haciendo una
denuncia de los artistas, entre los que se incluía,
por su doble rol de juez y parte. Miembro de
la agencia Magnum desde 1994, su trabajo
documental y periodístico ha mostrado su faceta
más comprometida socialmente. Su trayectoria
ha sido galardonada con los premios Erich
Salomon (2006) y PHotoEspaña (2008).
Quentin Bajac es director de fotografía del
Musée national d’art moderne francés, con
sede en el Centre Georges Pompidou de París.
Ha sido comisario de numerosas exposiciones
de fotografía, como Jacques Henri Lartigue (2003);
Bernd and Hilda Becher (2004); William Klein (2005);
Subversive Images: Surrealism, Film and Photography
(2009) y Dreamlands (2010), entre otras. Ha publicado
numerosos artículos sobre el trabajo de fotógrafos
franceses como Christophe Bourguedieu y
Stéphane Couturier, y es autor de tres
volúmenes de historia de la fotografía.
Martin Gayford ha ejercido la crítica de arte en
prestigiosas publicaciones inglesas como Spectator o The
Sunday Telegraph, y en la actualidad es el principal crítico
de arte del canal Bloomberg News. Ha publicado diversas
obras dedicadas al mundo del arte y cuidadosos estudios
sobre difentes artistas de primera línea, como Van Gogh
y Gauguin (The Yellow House: Van Gogh, Gauguin and Nine
Turbulent Weeks in Arles), John Constable (Constable in
Love: Love, Landscape, Money and the Making of a Great
Painter) o Lucien Freud (Man with a Blue Scarf: On Sitting
for a Portrait by Lucien Freud).
9
ISBN 978-84-15303-51-0
ricaeditorial.com
FotogRaFía de poRtada: david HockNey piNtaNdo «Felled
tReeS oN Woldgate» [ÁRboleS taladoS eN Woldgate], 2008.
© JeaN-pieRRe goNçalveS de lima
RetRato de david HockNey: coRdoN pReSS
RetRato de maRtiN gayFoRd: JoSepHiNe gayFoRd
FOTOGRAFÍA DE PORTADA:
EASTBOURNE, INGLATERRA, 1995-1999. DE THINK OF ENGLAND
www.lafabricaeditorial.com
ACTIVAR VISTA DE SOBREIMPRESIÓN, LA IMAGEN LLEVA
EL FONDO DE COLOR, 42% DEL PANTONE 660 U
HAY QUE AJUSTAR EL LOMO
BlowUp Libros Únicos
BlowUp
Pierre Bourgeade
Buenas noches, Man Ray. Conversaciones con el artista
Pier Paolo Pasolini
Larga carretera de arena
—
Gabriele Basilico
Arquitecturas, ciudades, visiones
Joan Brossa / Chema Madoz
Fotopoemario
Alexander Ródchenko
Cartas desde París
Robert Capa
Ligeramente desenfocado
Cuando uno de los pintores españoles más importantes
del siglo XX, Manolo Millares, deja su Canarias natal y
se instala en Madrid ilusionado con los resultados de sus
apuestas pictóricas y en busca de nuevas perspectivas en
tierras peninsulares, no abandona la extensa correspondencia
que ya mantenía con el crítico de arte Eduardo Westerdahl,
a través de la cual se había empezado a forjar una importante
admiración mutua. A través de los jugosos intercambios
epistolares con este último, conocedor de la obra del joven
pintor desde sus inicios y poseedor de un elegante sentido del
humor y una alta cultura, quedarán reflejadas las experiencias
de ambos, coetáneos, colegas y en ocasiones también amigos
de otros creadores como Dalí, Óscar Domínguez, Gaudí, Cela,
Matisse, Giacometti, Malraux, Miró, Saura y Tàpies.
The utopia of encapsulating the essence of great
artists into pages of a book. A means of getting
closer to the author from an original, previously
unexplored perspective. A multi-genre collection
which supports diversity and covers everything
from novels, essays, memoirs or poetry.
Alberto García-Alix
Moriremos mirando. Textos completos
Luis Buñuel / Salvador Dalí
«Un perro andaluz» ochenta años después
Ramón Gómez de la Serna / Chema Madoz
Nuevas Greguerías
François Maspero
Gerda Taro, la sombra de una fotógrafa
Graciela Iturbide, García-Alix, Rio Branco,
Bleda y Rosa, Pierre Gonnord y Andres Serrano
Conversaciones con fotógrafos 1
—
BIBLIOTECA BlowUp LIBROS ÚNICOS
Manolo Millares y Eduardo Westerdahl,
correspondencia 1950-1969 El artista y el crítico
De estas cartas, más de una centena, escritas entre 1950
y 1969, surge una respetuosa amistad, que despierta la
confianza necesaria para discernir sobre el ambiente
cultural español en plena dictadura de Franco, los viajes
y el descanso, las bienales y festivales artísticos de Nueva
York, São Paulo o Venecia y el proceso creativo. Millares,
con una personalidad compleja, en la que se combinan la
ilusión por su trabajo y una fuerte angustia existencial, se
muestra en toda su dimensión en esta correspondencia,
cuidadosamente editada y comentada para completar y
entender el contexto en el que fue escrita.
La colección Blow Up Libros Únicos se lanza a la
utopía de encerrar en las páginas de un libro la esencia de
los grandes creadores. Una manera de acercarse al autor
desde una perspectiva original e inédita. Una manera
de volver a descubrirlo.
www.lafabricaeditorial.com
El artista y el crítico Manolo Millares y Eduardo Westerdahl
Alberto Corazón
Aire, fuego, tierra, agua
—
El artista y el crítico
Manolo Millares y
Eduardo Westerdahl,
correspondencia 1950-1969
Manolo Millares (Las Palmas de Gran Canaria,
1926 - Madrid, 1972) fue uno de los pintores españoles
más destacados de su tiempo, junto a Dalí y Tàpies.
Como representante del Informalismo, fundó el grupo
El Paso en 1957 y mantuvo estrecha relación con los
creadores de la corriente surrealista. En 1945 expuso
sus primeras acuarelas en Canarias y en 1950 participó
en la I Bienal Hispanoamericana de Arte, lo que significó
el comienzo de su andadura internacional. En los
siguientes años exhibió sus obras en espacios como
el MoMA de Nueva York y la Tate Gallery de Londres.
También escribió obras literarias como Memoria de una
excavación urbana (Fragmento de un diario), de 1971,
y sus propias memorias, recogidas en Memorias de
infancia y juventud y publicadas en 1998.
Eduardo Westerdahl (Santa Cruz de Tenerife, 1902 - 1983)
siempre estuvo vinculado a la vanguardia artística de su
época, como escritor y pintor, pero sobre todo como crítico
de arte que publicaba en revistas como Pajaritas de Papel,
Gaceta de Arte, Herpérides, Ínsula y Cuadernos
Hispanoamericanos. Fue comisario de espacios como el
Círculo de Bellas Artes canario y fundó el Museo de Arte
Contemporáneo Eduardo Westerdahl en el Puerto de la
Cruz en 1953. Labró una sólida reputación y, aunque
mantuvo un gran interés por artistas consagrados como
Óscar Domínguez, su apoyo resultó decisivo para los
artistas jóvenes que intentaban abrirse paso en aquellos
años. Su interés por el surrealismo hizo posible las
estancias, breves pero fructíferas, en las islas Canarias,
de artistas como André Breton.
Martin Parr / Quentin Bajac
Martin Parr por Martin Parr
ISBN 84-92498-59-8
9
FOTOGRAFÍA DE PORTADA:
MANOLO MILLARES, CA. 1960. FOTOGRAFÍA DE EDUARDO WESTERDAHL.
788492 498598
Negro
HAY QUE SUSTITUIR EL ISBN
FOTOGRAFÍAS DE EDUARDO WESTERDAHL
/
rano
David Hockney está considerado como uno de los pintores vivos
más importantes del mundo, y su obra es unánimemente
aclamada por la crítica y el público. En este libro queda patente
que, además de artista, Hockney es un hombre sabio que posee
atinadas e incisivas opiniones sobre el arte y el acto de la creación.
Martin Parr por Martin Parr
artista
biblioteca BlowUp libRoS ÚNicoS
Pantone
660 U
Album
—
A collection showing specific, special and very
personal works by the top contemporary authors.
Short, select works. Albums of a moment, working
as short novels or stories.
PUBLISHING
lafabrica.com
—
—
Palabra
e imagen
—
The recovery of an original project from
the 1960’s. A two-directional approach to
original work of both types, where the images
of prestigious photographers and text by
contemporary and modern writers enter into
dialogue rather than illustrate each other.
22/44
Author’s books
—
Monographs and catalogues of photographers
and artists: Henri Cartier Bresson, Robert Capa,
Robert Frank, Francis Bacon, Lászlo
Moholy-Nagy, Dorothea Lange, Paul Strand,
Alberto Korda, James A. Fox, Cristina García
Rodero, John Szarkowski, Català-Roca, Gabriele
Basilico, Antoni Muntadas, Andrés Serrano, Ortiz
Echagüe, Bernd & Hilla Becher, Christine Spengler,
Sol LeWitt…
—
—
—
—
Art centre
design
We create integrated spaces for innovation and
creation. We develop the general concept, the
definition of activities, installations and services.
We coordinate and design the rehabilitation of
buildings, and draft operational budgets. We draw
up the management model, define programmes
and activity production.
La Casa
Encendida
La Cárcel.
Creation Centre
in Segovia
—
La Térmica
—
Matadero
Madrid
—
ART CENTRE DESIGN
—
La Casa Encendida
—
www.lacasaencendida.com
Cultural and social centre for young people run
by the Caja Madrid Social Foundation.
La Fábrica was responsible for the design and
setting up this project: philosophy, content,
activities, installations, communications
and the inaugural programme.
lafabrica.com
24/44
ART CENTRE DESIGN
lafabrica.com
25/44
—
La Cárcel.
Creation Centre in
Segovia
—
www.lacarceldesegovia.com
La Fábrica has designed the transformation
of a former prison building, for the City Council
of Segovia, to create a multi-disciplinary facility
devoted to promoting artistic creation, driving
creative industries in Segovia and developing the
creativity as a type of personal achievement.
la cárcel
segovia centro de creación
ART CENTRE DESIGN
—
La Térmica
—
www.latermicamalaga.com
Developed in a large building devoted to the
creation and dissemination of culture, promoted
by the Regional Government of Málaga. With a
triple-armed approach – culture, education and
society – La Térmica will be a contemporary civic
centre, and a centre for resources and residences for
creators and entrepreneurs. A broad project which
crosses the physical limits of the buildings to spread
out to the general public.
lafabrica.com
26/44
ART CENTRE DESIGN
lafabrica.com
Nuevo símbolo
cultural de Madrid
New cultural symbol
El recinto del antiguo matadero municipal de Madrid,
uno de los establecimientos industriales más singulares
e interesantes de la arquitectura madrileña del siglo XX,
va a transformarse en Matadero Madrid. El Ayuntamiento
de Madrid, en colaboración con entidades públicas y
privadas, promueve así la recuperación de una parcela
de 148.300 m2 del centro de la ciudad para un nuevo
uso cultural concebido con ambición. Sus naves van a
ser habilitadas para acoger las futuras instalaciones de
un gran proyecto contemporáneo, que se integra en el
planteamiento general de creación y mejora de los grandes
centros culturales metropolitanos: el Centro Conde Duque
“La memoria” y el Palacio de Comunicaciones “La ciudad”.
Un gran centro cultural de todos los madrileños, de acceso
libre y gratuito, en un escenario único, cuya atmósfera se
alimenta con la presencia de las formas artísticas más
diversas y una oferta complementaria de actividades y
servicios que incluirán zonas al aire libre con programación
de conciertos y espectáculos, restaurantes, cafés y
locales nocturnos, librerías y tiendas.
Un proyecto
abierto y cosmopolita,
pensado para
todos los habitantes
de Madrid y con la
ambición de contribuir
a la proyección
internacional de la
ciudad como
Capital Cultural
Matadero Madrid es el gran proyecto cultural
para el Madrid del siglo XXI. Será un espacio público,
abierto a la ciudad, al barrio y al mundo, con una clara
función socio cultural, donde el público actúe también
como “agente”, además de un espacio intercultural, que
refleje la diversidad de la población que habita Madrid y
contribuya a dinamizar la vida de la ciudad.
Matadero Madrid is a great cultural project for
twenty-first century Madrid. It will be a public space open
to the city, the neighbourhood and the world, with a clear
social and cultural function in which the public will also
act as an “agent”, as well as an intercultural space that
reflects the diversity of Madrid’s population and helps
dynamise city life.
Matadero Madrid aspira a reforzar la imagen de la
ciudad en el exterior, convirtiéndose en un nuevo icono
cultural y contribuyendo a difundir el papel cada vez
más destacado de Madrid entre las grandes capitales
culturales europeas. Un nuevo centro de la ciudad, en la
confluencia de la prolongación suroeste del eje cultural
Prado-Recoletos con la futura gran avenida del Manzanares.
Matadero Madrid contribuirá a extender la centralidad
de la ciudad de Madrid al río Manzanares, dotando de
identidad artística el espacio urbano del sur de Madrid y
de los distritos de Arganzuela y Usera. Un espacio único
y de gran belleza que aspira a convertirse en un símbolo
cultural de Madrid, una oferta renovada de equipamientos
y actividades culturales para los madrileños y un nuevo
icono que contribuirá a transmitir con fuerza la imagen
de Madrid en el exterior.
Matadero Madrid seeks to reinforce the city’s
image abroad in order to become a new cultural icon
and contribute to the dissemination of Madrid’s
increasingly outstanding role among the large
European cultural capitals. A new centre of the city
will be located where the southwest extension of the
Prado-Recoletos cultural axis meets the future large
Manzanares Avenue. Matadero Madrid will contribute
to prolonging the centre of Madrid to the Manzanares
River and will endow the urban space in the south of
Madrid and the districts of Arganzuela and Usera with
artistic identity. This singular space of great beauty
aspires to become a cultural symbol of Madrid, a
renewed offer of cultural facilities and activities for
Madrid residents and a new icon that will help to
strongly convey Madrid’s image outside the city.
El programa de Matadero Madrid, como plataforma
y escaparate de lo mejor del panorama cultural
contemporáneo de Madrid, va a ser eminentemente
internacional con especial atención a Iberoamérica, por
los autores con los que trabajará, por su vocación de
colaborar con otras instituciones y por la trascendencia
en el exterior de muchas de sus actividades.
An open and
cosmopolitan project,
designed for all
Madrid inhabitants,
which aims to
contribute to the
city’s international
projection as a
Cultural Capital
Matadero Madrid se va a desarrollar en las
instalaciones del antiguo matadero municipal de Madrid,
proyectado en 1910 por el arquitecto municipal Luis
Bellido. El ámbito de actuación del proyecto engloba
la zona del antiguo establecimiento de abastecimiento
municipal en el sector sureste del conjunto, con un total
de diez edificios, y en el sector noroeste, que incluye el
pabellón de antiguos establos (hoy sede de la Compañía
Nacional de Danza y del Ballet Nacional de España), la
Casa del Reloj, la Nave de Terneras, y la antigua nave
de patatas (Invernadero). En total, más de 85.000 m2
dedicados a nuevos usos y equipamientos culturales, en
los que se va a desarrollar el proyecto Matadero Madrid.
La distribución original de las naves, diseñada para
facilitar la interconexión de todos los procesos industriales
originales, va a favorecer ahora una continua relación de
intercambio entre espacios, disciplinas, instituciones,
profesionales y públicos.
Matadero Madrid will be developed within the
facilities of Madrid’s old municipal slaughterhouse,
designed in 1910 by municipal architect Luis Bellido.
The project’s scope covers an area of the former
municipal supply establishment in the southeastern
sector of the complex, a total of ten buildings, and
in the northwestern sector, which includes the old
stables (headquarters today for the Compañía Nacional
de Danza and the Ballet Nacional de España), the
Clockhouse, the Veal Storehouse, as well as the old
potato storehouse (now a greenhouse). Over 85,000 m2
will be devoted to new cultural uses and facilities where
the Matadero Madrid project will be developed. The
original distribution of these storehouses, which was
designed to facilitate interconnection of all the original
industrial processes, will now favour a continuous
exchange between spaces, disciplines, institutions,
professionals and the public.
MÚSICA
DANZA
INVERNADERO
ARQUITECTURA EFÍMERA
ACCIÓN CULTURAL AL AIRE LIBRE
MATADERO MADRID INFORMATION CENTRE
SPACES SUPPORTING CREATION AND TRAINING
INTERMEDIAE
EXHIBITIONS
MATADERO MADRID RESTAURANT
ARCHITECTURE
DESIGN
ARTISTIC INSTALLATIONS AND LARGE EVENTS
PLASTIC AND VISUAL ARTS
(CENTRO DE ARTE ACTUAL COLECCIÓN ARCO)
6, 7 y 14 LITERATURE AND READING (CASA DEL LECTOR)
8 OPEN AIR AUDITORIUM
9, 10 y 11 SCENIC ARTS
12 CINEMA
13 MATADERO STREET
Cafes: live music,
cafe theatre, cabaret
Shops: books, music, videos,
art and design
www.mataderomadrid.com
Matadero Madrid se vuelca con la música, presentando una programación propia de conciertos, ciclos
o festivales de distintos estilos y acogiendo giras y propuestas musicales en consonancia con su programa:
Veranos de la Villa, Festival de Jazz de Madrid o Cultura Urbana. Además, ofrecerá un programa de cursos, seminarios y
talleres especializados en el campo de la música, y pondrá estudios y salas de ensayo, a disposición de los creadores.
Por otra parte, los locales de música en vivo darán forma a una oferta musical amplia y de calidad, dando acogida
a una de las manifestaciones más importantes de la cultura urbana. En primavera y verano, el programa
musical saldrá a la calle, ocupando los espacios al aire libre de Matadero Madrid.
La actividad transdisciplinar de
Matadero Madrid se verá favorecida por:
Intermediae, una iniciativa del Área de
las Artes del Ayuntamiento de Madrid, que
actuará como catalizador entre los creadores y los ciudadanos, con el fin de buscar y
presentar formas alternativas de expresión,
de creación y de pensamiento. El “proceso”
y la producción de obras transdisciplinares
constituyen los dos objetivos fundamentales de Intermediae Matadero, para favorecer la actividad cruzada de las diversas
disciplinas y procesos creadores.
Programa de apoyo a la creación,
que ofrece a artistas y creadores
una plataforma para la experimentación,
la formación, la producción, la comunicación o la muestra de proyectos artísticos
en los distintos ambitos creativos:
ayudas; estudios, talleres y salas
de ensayo; albergue de artistas y “vivero”
de empresas culturales.
La programación en artes plásticas de Matadero
Madrid es extensa y variada, incluyendo:
Matadero Madrid’s plastic arts programme will be
broad and varied and will include:
The ARCO Collection which, thanks to a collaboration
agreement between the Comunidad de Madrid, IFEMA
and the Ayuntamiento de Madrid, will be displayed in
selective temporary shows and by means of relevant
encounters and workshops. This collection covers all
materials and practically all current art trends, from
conceptual keys through expressionism, minimalism,
geometries and figurative art.
A programme of large exhibitions and artistic
installations conceived and produced specifically
for the Matadero Madrid spaces by national and
international artists.
A practical training programme: courses, workshops,
master classes and viewings in all plastic art fields.
Activities encouraging discussion and popularisation
of art, such as round tables, lectures and cycles.
Un escaparate para
la formación, los
más innovadores
proyectos, las ideas,
la experimentación
y la exhibición
A showcase for training, experimentation
ideas, project development and exhibitions
En el conjunto de actividades que va a ofrecer
Matadero Madrid, se estima que participarán
anualmente más de 1.000.000 personas: desde
creadores y profesionales, hasta todo tipo de
público; desde los vecinos de Arganzuela y
Usera, a los millones de visitantes, españoles
y extranjeros, que cada año recibe la ciudad,
atraídos en una buena parte por su oferta
cultural, a la que se suma ahora Matadero
Madrid. La programación girará en torno a la
difusión, comunicación, producción y formación
interdisciplinar en los campos de las artes
plásticas, visuales y escénicas, la música,
la literatura, la arquitectura, el paisajismo,
el urbanismo, el diseño, la moda, la gastronomía
y los nuevos medios.
It is estimated that more than one million people
will participate annually in the activities offered
by Matadero Madrid, ranging from programmes for
creators and professionals to events addressing
a very numerous audience: the residents of
Madrid, Arganzuela and Usera and the millions of
spanish and foreign visitors the city hosts every
year, who are attracted mainly by Madrid’s cultural
offer which now includes Matadero Madrid.
Programmes will revolve around dissemination,
communication, production and interdisciplinary
training in the plastic, visual and scenic arts,
music, literature, architecture, landscaping,
urban planning, design, fashion, gastronomy
and the new media.
Matadero Madrid constituirá un gran laboratorio de
creación actual vinculado a la ciudad, como catalizador
social, urbanístico y cultural de nuestro tiempo.
Foro de debate, caldo de cultivo de proyectos y gran
escaparate para la creación más actual, Matadero
Madrid quiere convertirse en referente para la comunidad
artística y para el gran público, con una programación
singular y continuada dedicada a impulsar y mostrar las
principales tendencias en cada uno de los campos de la
creación contemporánea.
Matadero Madrid will be a laboratory for
cutting-edge creation, linked to the city as one of the
social, urban and cultural catalysing elements of our
time. It will also be a tool at the service of public aid to
the various forms of creation today. An ideas forum, a
breeding ground for projects and an exceptional showcase
for the most modern creative developments, Matadero
Madrid aims to be a point of reference for the artistic
community and the general public, with a continuous,
unique programme designed to stimulate and display the
main trends in each field of contemporary creation.
between creators and their audiences. Its multi- and
interdisciplinary nature gives the project the richness that
comes from the interaction and exchange of experiences
between creators, professionals and those who follow the
various fields and disciplines.
Matadero Madrid será un centro de exhibición de los
trabajos más innovadores y experimentales de creadores
nacionales e internacionales, sede de los programas
culturales más relevantes de Madrid y escaparate de
lo más interesante del panorama artístico nacional e
internacional. Un espacio vivo abierto a todos los campos
de la creación, que favorecerá el encuentro y el diálogo
entre creadores y público. Su carácter multidisciplinar e
MUSIC
DANCE
GREENHOUSE
EPHEMERAL ARCHITECTURE
OPEN AIR CULTURAL ACTION
Pintura, escultura,
grabado, instalación,
vídeoarte…
Painting, installations,
sculpture, engraving,
videoart…
Colección ARCO que, a través de un convenio
de colaboración entre la Comunidad de Madrid,
IFEMA y el Ayuntamiento de Madrid, se exhibirá en
muestras temporales selectivas. Abarca todos
los soportes y prácticamente todas las corrientes
del arte actual: desde las claves conceptuales,
pasando por el expresionismo, la corriente minimalista,
las geometrías y la figuración.
Programa de grandes exposiciones e instalaciones
artísticas concebidas y producidas específicamente
para los espacios de Matadero Madrid por artistas
nacionales e internacionales.
Programa de formación práctica: cursos, talleres,
clases magistrales o visionados en cada campo
de las artes plásticas.
Actividades de debate y divulgación alrededor
del arte, como mesas redondas, conferencias y ciclos.
—
Transdisciplinary activity in Matadero
Madrid will be encouraged by the action of:
Intermediae, an initiative of the
Ayuntamiento de Madrid’s Arts Area,
which will act as a catalyst for creators and
citizens in order to look for and present
alternative forms of expression, creation
and thought. The “process” and production
of transdisciplinary works are Intermediae
Matadero’s two main goals in order to
favour cross activity between the various
disciplines and creative processes.
A programme supporting creation
which will offer artists and cultural
creators a platform for experimentation,
training, production, communication
or exhibition of artistic projects in
all spheres of creation: aid; studios,
workshops and rehearsal rooms; artist
accommodations and an “incubator”
for cultural endeavours.
Matadero Madrid will
place a great emphasis
on music, presenting
its own programme
of concerts, cycles or
festivals in various styles
and receiving those tours
and musical events that
are in keeping with its
programme, such as
“Veranos de la Villa”
(Summer in the City), the
Madrid Jazz Festival or
the Urban Culture Festival.
It will also offer a series
of specialised courses,
seminars and workshops
in music and will make
studios and rehearsal
rooms available for
creators. Furthermore, the
venues offering live music
will comprise a broad,
high-quality nocturnal
musical offer, thus
encouraging one of the
most important manifestations of urban culture. In
spring and summer, the
musical programme will
go out on the street and
occupy Matadero Madrid’s
open air spaces.
interdisciplinar otorga al proyecto la riqueza que surge
de la interacción y el intercambio de experiencias entre
artistas, profesionales y seguidores de los distintos
campos y disciplinas.
Matadero Madrid apuesta decididamente por el impulso
a la creación, constituyendo el programa de apoyo a la
creación una línea de trabajo esencial. Su programación
incluye, además, cursos, talleres, conferencias, debates
y encuentros en los que los protagonistas del mundo
de las artes podrán compartir y contrastar sus ideas y
experiencia. Matadero Madrid va a ser un nuevo punto
de encuentro imprescindible para artistas y creadores,
estudiantes y profesionales de diferentes campos
relacionados con la creación cultural, tanto para públicos
específicos de cada una de las disciplinas artísticas
representadas, como para el gran público de Madrid,
así como una nueva referencia para los visitantes
nacionales e internacionales de la ciudad.
Matadero Madrid será un espacio de referencia
para la difusión y promoción del diseño. Con la
participación de la Asociación de Diseñadores de
Madrid, DIMAD, el diseño, en sus distintas formas:
gráfico, industrial o web, tendrá una programación estable
que incluirá exposiciones, programas de experimentación
y actividades formativas. El logo de Matadero Madrid,
fruto de la colaboración de DIMAD y el Ayuntamiento
de Madrid, es el resultado de un trabajo de un equipo
de diseñadores de prestigio. El centro de diseño
de Matadero Madrid incluirá desde aspectos más
experimentales, hasta actividades divulgativas y
de creatividad cotidiana. Será otra plataforma de
interacción entre empresas, instituciones, profesionales
del diseño, estudiantes y ciudadanos.
Architecture, urban
planning and modern landscaping, which have emerged
as new forms of artistic
expression, will have a lasting
presence in Matadero Madrid.
The promotion, experimentation and dissemination of
today’s architecture are the
main objectives of Matadero
Madrid’s architectural centre,
which will collaborate with the
Foundation of the Colegio Oficial de Arquitectos de Madrid.
The activities planned include
establishing an international ephemeral architecture
contest that will eventually
materialise in an architecturally valuable pavilion on the
Matadero Madrid grounds.
This building will house
exhibitions, activities, artistic
performances and receptions.
Matadero Madrid will focus on driving creation and
its creation support programme is an essential strategic
line. Courses, workshops, lectures, discussions and
encounters will be scheduled in which the protagonists
of the art world will be able to share and compare
their ideas and experiences. Matadero Madrid will be a
new, indispensable meeting place for artists and creators,
students and professionals in fields related to cultural
creation, both for the specific audiences of each of the
artistic disciplines represented and for the general public
of Madrid, in addition to being a new point of reference for
the city’s national and international visitors.
Matadero Madrid will be an exhibition centre for the
most innovative and experimental works by both
national and international creators, the headquarters for
Madrid’s foremost cultural projects and a showcase for
what attracts greatest interest on the national
and international scene. This live space will be open to all
fields of creation and will favour encounters and dialogue
Un extenso programa
de actividades que,
desde hoy mismo,
irán ocupando las
instalaciones que se
completarán en 2011
Matadero Madrid will be the space of reference
for the dissemination and promotion of design, a key
vector in the development of culture and the economy.
Thanks to the participation of the Asociación de
Diseñadores de Madrid, DIMAD, all forms of design,
whether graphic, industrial, or web, will have a permanent
place in its programmes, which will include exhibitions,
experimental projects and training activities. A prestigious
team of designers made Matadero Madrid’s logo, the
result of the collaboration between DIMAD and the
Ayuntamiento de Madrid. This design centre, conceived
as an integral unit, will include everything from the
most experimental aspects to educational activities
and everyday creativity. It will be a another platform for
interaction between companies, institutions, design
professionals, students and the general public.
La arquitectura, el urbanismo y el paisajismo actual tendrán presencia estable
en Matadero Madrid. La promoción, la experimentación y la difusión de la arquitectura
actual son los grandes objetivos del centro de arquitectura de Matadero Madrid,
que contará con la colaboración de la Fundación del Colegio Oficial de Arquitectos
de Madrid. Entre las actividades previstas, se contempla establecer un concurso
internacional de arquitectura efímera, que se materializará en un pabellón en el
recinto de Matadero Madrid. Esta construcción albergará exposiciones, actuaciones,
representaciones artísticas o recepciones.
While its space is being refurbished, Matadero Madrid
will offer activities that provide a preview of what Madrid’s
great centre for modern creation will eventually be. Matadero
Madrid already provided the setting for cultural events such
as the Urban Culture Festival and Veranos de la Villa in
2005, and in 2006 it will also welcome other events such
as PHotoEspaña and La Noche Blanca (The White Night).
During the last quarter of the year, Intermediæ and the
scenic arts will be installed with their own programmes.
Plastic arts (Centro de Arte Actual Colección ARCO),
literature (Casa del Lector) and the artistic installations
programme will start up their projects and carry out activities
in open spaces from 2007 onward.
Durante el periodo de rehabilitación del espacio,
Matadero Madrid ofrecerá actividad, como avance del que
será el gran centro para la creación actual de Madrid.
Ya en 2005, Matadero Madrid ha sido escenario de
iniciativas culturales como: Festival Cultural Urbana
o Veranos de la Villa, y en 2006 acogerá, además,
otros eventos como PHoto España o La Noche
Blanca, y, a partir del último trimestre, Intermediæ
y las artes escénicas se instalarán puntualmente
con programación propia. Las artes plásticas (Centro de
Arte Actual Colección ARCO), la literatura (Casa del Lector)
y el programa de instalaciones artísticas pondrán en
marcha sus proyectos y desarrollarán actividades en
espacios abiertos, desde 2007.
The year 2009 will see the opening of the architecture,
design, cinema and scenic arts centres and the creation
support programme and the initiation of their regular
programmes. Also in 2009, Matadero Street will inaugurate
its cultural leisure area with live music venues, cafe theatre,
book, music, video, art and design shops that will begin to
show what this area will be in the future.
A wide programme
of activities which,
starting today, will
gradually occupy
facilities to be
completed in 2011
A partir de 2009, tendrá lugar, además, la apertura y el
comienzo de la programación regular de los centros de
arquitectura, diseño, cine, artes escénicas y el programa
de apoyo a la creación. Calle Matadero inaugurará el área
de ocio cultural: locales de música en vivo, café-teatro,
tiendas de libros, música, vídeo, arte y diseño, que también
empezará a dar muestra de lo que será, a partir de 2009.
PA
S
E
O
D
E
LA
C
H
O
P
E
R
PLAZA DE LA BEATA
MARÍA ANA DE JESÚS
A
PA S E O
ENTRADA / ENTRANCE
O
M
M
A
A
-3
A
R
TO
S
IO
E
N
LÓ
PE
Z
C AL
LE
VA
DO
AT
. C
AL
IN
A
S
R E
D O
J A
B A
E M
N
0
AN
PLAZA
DE LEGAZPI
D EL
S TA
D E
0
Z
IAS
-3
N
M
Cine, fotografía, vídeo,
nuevos medios…
Films, photography,
video, new media…
Matadero Madrid va a dedicar una parte
importante de sus instalaciones y recursos a
programación de teatro y danza, abierta a los diferentes
géneros, públicos y planteamientos: grandes montajes
teatrales, performance, lecturas dramatizadas,
espectáculos multidisciplinares, teatro de calle,
danza, proyecciones, monográficos, talleres y clases
magistrales.
LEGAZPI
DE
E
L L
C A
Í
The visual arts will also play a significant role in
Matadero Madrid’s programme and will include:
Regular cinema programmes and cycles
encompassing both experimental and art films and
the more commercial proposals.
Scheduling of film, documentary and photography
festivals such as Documenta Madrid, the International
Documentary Festival, and PHotoEspaña, the International
Festival of Photography and the Visual Arts, as well
as presentations and premieres.
Exhibitions, training activities and support programmes to
back creation in photography, films, video and the new media.
La Casa del Lector será un espacio de información,
formación, investigación, experimentación y difusión
de la lectura, de acuerdo con un amplio concepto, que
abarca desde el papel impreso a los nuevos soportes
comunicativos, de lo lingüístico a lo audiovisual, con
especial interés en el papel desempeñado por las nuevas
tecnologías y soportes. Su fundamento es la lectura
como herramienta de acceso al conocimiento.
DE LA
S DEL
IC
R
Matadero Madrid será plataforma de difusión y
promoción literaria. Contará con un lugar de encuentro
entre el ciudadano y la literatura: la Casa del Lector.
Promovida por la Fundación Germán Sánchez Ruipérez,
será responsable de las actividades destinadas a
potenciar el encuentro entre el público infantil, juvenil
y adulto y la lectura.
Matadero Madrid albergará un espacio reservado
a la reflexión y el debate, un lugar de confrontación
entre las diferentes propuestas de los nuevos lenguajes
escénicos, que será gestionado y programado por
el Teatro Español.
La presencia de la Compañía Nacional de Danza y
el Ballet Nacional de España servirá, además, para
impulsar la creación y formación coreográfica más
actual. También acogerá los grandes festivales y
eventos de la cartelera madrileña, que contribuirán
a convertir Matadero Madrid en el escenario
de las últimas propuestas escénicas.
Matadero Madrid will devote a substantial part
of its facilities and resources to theatre and dance
programmes open to different genres, audiences and
approaches: large theatrical productions, performance
art, dramatised readings, multidisciplinary shows,
street theatre, choreographies, projections, monographic
works, workshops and master classes.
The project will include a space reserved for reflection and
discussion that will facilitate comparison of avant-garde
proposals in the new scenic languages. It will be managed
and scheduled by the Teatro Español.
The presence of the Compañía Nacional de Danza and the
Ballet Nacional de España will also serve to stimulate
creation and the most up-to-date choreographic training.
Matadero Madrid will also welcome the large festivals and
events on Madrid’s agenda making it the setting for the
most daring new projects.
Matadero Madrid will be a platform for dissemination
and promotion of literature. It will offer a place to acquaint
people with reading and literature: the Casa del Lector
(The Reader’s House). Backed by the Fundación Germán
Sánchez Ruipérez, the Casa del Lector will be in charge
of activities designed to promote an encounter between
children, teenagers, adults and reading.
The Casa del Lector will be a space for information,
training, research, experimentation and dissemination of
reading in line with a broad concept that covers everything
from the printed page to the new communication media
and from linguistic to audiovisual aspects and centres
particularly on the role played by the new technologies
and media. It is based on the idea that reading is a tool
providing access to knowledge.
Paseo de la Chopera 12, 28045 Madrid
Autobuses: 6, 8, 18, 19, 45, 78, 148
Metro: Legazpi, líneas 3 y 6. Cercanías: Embajadores
www.mataderomadrid.com info@mataderomadrid.com
Información 010 www.munimadrid.es www.esmadrid.com
Diseño gráfico PABLO RUBIO Y THOMAS STEINBORN / ERRETRES.COM fotografías MataDero JUAN DE SANDE ilustraciones MARC BEER
CERCANÍAS DELICIAS
Las artes visuales ocupan, asimismo, un papel
importante en la programación de Matadero Madrid,
incluyendo:
Programación estable de cine, desde el más experimental
o de autor, a propuestas más comerciales, a través
diferentes programas y ciclos.
Acogida de festivales de cine, documentales y
fotografía, como Documenta Madrid y PHotoEspaña,
así como presentaciones o estrenos.
Exposiciones, actividades formativas y programas
de apoyo a la creación en los ámbitos de la fotografía,
el cine, el vídeo y los nuevos medios.
A cultural project for the former Arganzuela municipal
slaughterhouse building belonging to the City Council
of Madrid. La Fábrica acted as consultant in the
definition of this project, establishing the concept,
fields of work and activities to be developed,
in addition to planning the early events in image
and media areas; and the preliminary layout
of spaces and facilities.
Un gran espacio
para la creación actual
A great space for
contemporary creation
1 INFORMACIÓN MATADERO MADRID
2 ESPACIOS DE APOYO A LA CREACIÓN
Y FORMACIÓN
2 INTERMEDIAE
2 EXPOSICIONES
2 RESTAURANTE MATADERO MADRID
3 ARQUITECTURA
3 DISEÑO
4 INSTALACIONES ARTÍSTICAS
Y GRANDES CONVOCATORIAS
5 ARTES PLÁSTICAS Y VISUALES
(CENTRO DE ARTE ACTUAL COLECCIÓN ARCO)
6, 7 y 14 LITERATURA Y LECTURA (CASA DEL LECTOR)
8 AUDITORIO AL AIRE LIBRE
9, 10 y 11 ARTES ESCÉNICAS
12 CINE
13 CALLE MATADERO
Los cafés: música en vivo, café-teatro, cabaret
Las tiendas: libros, música, vídeo, arte y diseño
1
2
2
2
2
3
3
4
5
Matadero Madrid
Matadero Madrid’s programme, as a platform and
showcase for the best part of Madrid’s contemporary
cultural scene, will be highly international with particular
attention placed on Latin America, in terms of the
authors participating, its desire to collaborate with
other institutions and the repercussions of many of its
activities outside Spain.
The area containing Madrid’s former municipal
slaughterhouse, one of the most unique and interesting
industrial establishments in the city’s twentieth-century
architecture, is about to become Matadero Madrid. The
Ayuntamiento de Madrid, in collaboration with public
and private entities, is now promoting the recovery of a
148,300-m2 plot in the city centre for a new, ambitiously
conceived cultural use. The buildings will be outfitted to
house the future facilities of a great contemporary project
included in the general plan for creation and improvement
of the large metropolitan cultural centres Centro Conde
Duque “La memoria” and Palacio de Comunicaciones
“La ciudad”. It will be a great cultural centre for all city
inhabitants with open free access to an exceptional
setting with an atmosphere nourished by the presence
of the most diverse artistic forms and a complementary
offer of activities and services including open air zones for
concerts and shows, restaurants, cafes and night spots,
bookshops and other stores.
Las diez antiguas
naves del matadero
se transforman en
espacios dotados
con los más novedosos
equipamientos
The slaughterhouse’s
ten former storehouses
will be transformed
into the most modern
cultural facilities
—
27/44
—
Digital
—
—
Since 2000, we have been creating and producing
innovative online projects. Branded content, call
for entries, workshops and on line training. We
generate unique material using a multi-disciplines
network of creators. We use new media and social
networks for promotion.
Notodo.com
Notodofilmfest.com
—
—
Notodohoteles.com
—
ABC LifeLovers
—
Fotoactitud
—
Fundación Biodiversidad
Awards
—
Madrileños
—
Absolut Porfolios
—
Telefónica Documenta
Foundation
—
DIGITAL
lafabrica.com
29/44
Prensa | Suscríbete | Contacto | Equipo | RSS | English | Inicia sesión
Películas
El festival
Bases
Participa
Sponsors
Noticias
BUSCAR
—
Notodofilmfest.com
—
www.notodofilmfest.com
CARMINA O REVIENTA
PACO LEÓN
Carmina es el retrato de una señora de 58 años que regenta un venta en Sevilla. Tras sufrir varios robos inventa
una original manera de recuperar el dinero para sacar a su familia adelante. Mientras espera el desenlace de su
plan, reflexiona en la cocina de su casa sobre su vida, obra y milagros. Agnimagnimet volum corerum hitat ventium,
temquatur sum et offictore, quis assit praecus dolum etur accuptae simagniam quae volut harum verfera quam id
eserundae omnis moditem porepelit volupta tistrum eum listis abo.
CRíTICAS | DEJA TU CRíTICA
gÉNERO COmEDIA
DURACIóN 3’35’’
TAmAÑO 15mB
URL NOTODOFILmFEST.COm/#/
HOmE/FICHA/29384/
CATEgORÍA PARTICIPANTE
ACTORES PABLO ROA Y
mARIA FERNáNDEz
gUIóN PABLO ROA
LOCALIzACIONES mADRID
CámARA CANON 7D
SOFTWARE/CODEC FINAL CUT
Gustavo FL. 02/02/2011
Entrega de premios almarésominadosPorum, optisim dolorentis eatisit minum aspit volore nistist oresciae nis volore dolupient.
Orrum dolorum, sum eum etur Oribusc imoditio. Itatis es estia vellaci litemporiti tecae conseque quiscil ex eos nonsenduciis
voluptu sdaerit volorum, ipsandesti doloreptat.Comnihi lisquiatquo eos ipitibusae volupta temporepero dipsam fuga. Us quas et ut
aut quatent harci dita eicte quuntiatinis velibus.
Mariana. 25/01/2011
Ga. Agnimagnimet volum corerum hitat ventium, temquatur sum et offictore, quis assit praecus dolum etur accuptae simagniam
quae volut harum verfera quam id eserundae omnis moditem porepelit volupta tistrum eum listis abo. Eles nossunt accab
ipsundis iuntotas que vent aute plit, cullabo rporess incillupid et, volenti nulparc ienihicim il istempore, cus doluptatur re dellatu
ritaqui dolutempore praepudis repelenis est, omnistium voluptatet eossum verum ea nis dolectaspici issuntum fuga. Sum
doloressent, occus, to debis earum doluptate necatem exceperrovid moluptatium que nimpore nissint enihitate sam, voluptatem
quunt ut inciae ex ex etur, quae nonesciis dolupta turionse mos atibus eaquati asperum expelita nienis es dem quiantibus experit
ex ea verit et venis cor arum sanditianim qui blatio quam, id que untum fuga. Sum doloressent.
Mariana. 25/01/2011
Ga. Agnimagnimet volum corerum hitat ventium, temquatur sum et offictore, quis assit praecus dolum etur accuptae simagniam
quae volut harum verfera quam id eserundae omnis moditem porepelit volupta tistrum eum listis abo. Eles nossunt accab
ipsundis iuntotas
Mariana. 25/01/2011
Ga. Agnimagnimet volum corerum hitat ventium, temquatur sum et offictore, quis assit praecus dolum etur accuptae simagniam
quae volut harum verfera quam id eserundae omnis moditem porepelit volupta tistrum eum listis abo. Eles nossunt accab
ipsundis iuntotas que vent aute plit, cullabo rporess incillupid et, volenti nulparc ienihicim il istempore, cus doluptatur re dellatu
ritaqui dolutempore praepudis repelenis est, omnistium voluptatet eossum verum ea nis dolectaspici issuntum fuga. Sum
The largest online short film festival. A revolutionary
event, breaking barriers of production and
distributions of audiovisual material on the internet.
A breeding ground for new talent. Twelve editions,
prestigious judges, over 10,000 short films and
35 million viewers.
DIGITAL
lafabrica.com
—
—
—
—
Notodo.com
www.notodo.com
Cultural magazine. Carefully chosen content with a
selection of current proposals: film, music, literature,
exhibitions, theatre, photography, tendencies,
entertainment, video and technology. Over 100,000
subscribers to date. Not everything – just the best.
30/44
Notodohoteles.com
www.notodohoteles.com
A careful independent selection of the most
outstanding hotels in Spain, Portugal and
Andorra, for those in search of a top quality travel
experience. The hotel is the cornerstone of any
travel itinerary.
DIGITAL
lafabrica.com
31/44
A
FOR AUTHENTIC
THE
LIFELOVERS
ABC Nº4
AS SEEN BY
STRATOS KALAFATIS
AS SEEN BY
STRATOS KALAFATIS
TOGETHER WITH:
AGUSTÍN FERNÁNDEZ MALLO,
MOMUS (NICK CURRIE),
SAMANTA SCHWEBLIN
& SOPHIE AUSTER
C
FOR CHOICE
I
FOR ISLAND
Agustín Fernández Mallo
I was up very early today; the stars were
fading. At that very moment, on the kitchen
table, other stars were twinkling in the
background of the computer screen, where
she – still asleep now – had left a note:
that come lapping against the coast; one by
one, relentlessly, like a beating heart being
absorbed into the rhythm of things.
DIVINATION (definition): the foretelling of
future events by interpreting omens
constructed as evidence.
Last night I tried to watch us from that sky,
an arc so bright, so spectral that I could not
sleep a wink.
Diving daily into this sea is an act of faith.
Every 10 years, the World is also something
else. In the rubbish bin opposite the front
door, we’ve got everything.
Later, the radio from the flat next door
announced that two athletes in the Olympic
Games had outrun the stopwatches.
I thought about us, how we ignored time. I
drew back the curtains. The air-conditioning
units on the houses opposite were opening
up like crabs to the sun; a relationship so
sacred it might have been blessed. The
beach still empty. Bicycle wheels had left a
trail in the sand; it looked like the trail of a
reptile, a reptile as ancient as the way we
tend to drink our coffee every morning, sip
by sip.
Islands are not islands. They are
separated from the world by the same thing
that joins them to the world: the sea. Just like
bodies, like skins, like brains,
like hands, like hearts. The sea is the first
communications network, the natural,
primordial network. It needs salt. Salt water
links bodies, sends out messages like waves
—
ABC
Lifelovers
—
www.camper.com/es/the-lifelovers-abc
A publishing project developed for Camper and its magazine
ABC Lifelovers. An ABC comprising the work of international
photographers and original texts by renowned writers and
creators. The magazine is complemented with exclusive
audiovisual content available online.
P
R
FOR PLAY
FOR RED
Every 10 years, all your body’s cells are
renewed; you’re someone else. But that can
be seen more clearly from the sky.
Yesterday, we went out walking on
the rocks; a lunar landscape. The water in
the rocky pools evaporated, leaving salt.
We collected the salt, put it in clear glass
jars. Before eating it, we examined it,
remarking that every crystal is a microchip
of this island, an electric pulse that links our
food to that of an Eskimo, a Brooklyn
resident, someone who whiles away his
days in a São Paulo suburb. That’s the way
it is with everything.
Today, her note read:
The heart is not a stone; it is the water where
we build the house that everyone knows. They
come from far away. I have found a dog; he
eats our food, sleeps at our door.
I’m not a nudist, I’m just nude – which is not the
same thing.
One day after lunch we got to
thinking about gigantism. How can 2 metres
of DNA fit inside a cell? How is it that our
lungs, unfolded, would cover a surface area
the size of this island? Inside us, there’s a
mapping system bigger than the Planet, and
we wondered about the reason for this
excess. She said that this surplus that grows
inside us is “love for things”; and that’s that.
This morning, her computer screen was
silent, yet it was beating.
Today, by mistake, I received an
e-mail from a stranger, someone who
apparently lives far away. It says that, in his
book La mer (1860), Jules Michelet
describes how, as a child, he struggled in
vain to catch a fish inside the water.
Textually: It seemed to me to be identical to
the element in which it swam, and for a
moment I had the confused idea that the fish
was nothing but water, animal water,
evolved water.
But that continuity of things happens with
everything. I know this because this morning
I rose before dawn, while she was still
asleep. On the kitchen table, on her
computer screen, she had written:
HEART (definition): island of clay.
Later we went swimming.
We were diluted.
Diving daily into this sea is an act of faith.
DIGITAL
—
Fotoactitud
—
www.notodo.com/keepwalkingprojectphoto
Photography competition and online workshop
by great masters of photography, created for
Johnnie Walker. A popular internet contest for
professionals and amateurs alike. Over 18,000
photographic entries to date.
lafabrica.com
32/44
—
Fundación Biodiversidad
Awards
—
www.premiosfundacionbiodiversidad.es
Online competition and awards ceremony recognizing
leadership, innovation and environmental media. The
internet is used as the platform for the presentation
and publication of selected entries. Over 900
submissions received in the two editions held to date.
—
Madrileños
—
www.madrid.org/archivofotografico
A project documenting the history of the
Region of Madrid through a collective album
containing photographs from citizens.
An integrated project consisting of a website,
exhibition and a catalogue offering over 20,000
images of the past for future generations.
DIGITAL
lafabrica.com
—
—
—
—
Absolut Porfolios
www.absolutporfolios.com
Online call for submissions seeking to unearth
emerging photographic talent, either professional or
new. Additionally, it is a large permanent archive of
photographers connected through the web. Its first
edition received 979 portfolios that were evaluated
by a prestigious jury and by the public.
33/44
Telefónica Documenta
www.documenta.fundaciontelefonica.com
Online international audiovisual creation competition
that rewards the best projects in documentary
direction. As part of the prize, the three winners of the
first edition—out of 129 participating proposals from 19
countries—have filmed major documentaries in Latin
America focusing on the fight against child labour.
—
Training,
Development and
Undertaking
—
—
Course.
Cultural
Projects
Director
—
PIC.A
PHotoEspaña
International
Centre of
Alcobendas
—
COURSE. CULTURAL PROJECTS DIRECTOR
—
Course. Cultural
Projects Director
—
La Fábrica shares its close to 20 years of experience
conducting in its venue a course to train the best cultural
management professionals for them to take control of the
directorship of projects. An ample and detailed journey
through the different aspects that the director of a cultural
organisation or project must face delivered by around a
hundred of the best professionals in the area. A new focus
in the training of cultural professionals which profits from
the experience of directing over the course of five years the
La Fábrica Masters of Cultural Engineering at the European
University of Madrid.
lafabrica.com
35/44
COURSE. CULTURAL PROJECTS DIRECTOR
—
PIC.A
PHotoEspaña International
Centre of Alcobendas
—
www.phe.es/en/escuelapica
The Ayuntamiento de Alcobendas and PHotoEspaña have created
an international photography training centre which boasts an
ample training programme from basic to professional levels,
including post graduate training. PIC.A hosts the PHotoEspaña
Photography Master: Theory and Artistic Projects and offers
annual and quarterly courses by the hand of the most distinguished
professionals in the area.
lafabrica.com
36/44
—
Fundación
Contemporánea
—
www.fundacioncontemporanea.com
Created by La Fábrica in 2009, the Fundación
Contemporánea aims to contribute to professional
development in the culture sector.
Its main initiatives include:
—
Pública.
International
Cultural
Management
Meetings
—
Cultural
Observatory
—
10×10 Pública
—
Cultural X
—
FUNDACIÓN CONTEMPORANEA
—
Pública. International
Cultural Management
Meetings
—
The yearly landmark event for professionals in the field of culture.
A programme that includes more than 50 activities geared to the
promotion of meetings, exchanging experiences, disseminating
best practices and success stories, learning new management tools
and debating in order to promote collaborations and team work.
lafabrica.com
38/44
FUNDACIÓN CONTEMPORÁNEA
Cultural
Observatory
—
An instrument for keeping abreast on issues affecting
the sector, creating trend indicators, promoting
debate and identifying shortfalls and missed
opportunities. Based on a biannual consultation with
a Panel of Experts consisting of 500 top professionals
from all cultural sectors and profiles in Spain.
—
—
—
—
10×10 Pública
39/44
Cultural X
A platform of activities to support cultural
entrepreneurs. Project presentation, professional
advice, training, economic assistance and the
dissemination of initiatives. In Madrid, La Coruña
and other cities.
An innovative exchange network for professionals in
the field of culture in Spain and other countries.
A platform at the service of cultural institutions,
which offer their best professionals the chance
to enhance their professional experience at a
prestigious institution during a limited period of time.
DISEÑO GRÁFICO: ERRETRES.COM
—
lafabrica.com
—
—
—
—
La Fábrica:
The Space
An open
space
Open
to all
—
Photography
bookshop and
more
—
A gallery for
new collectors
—
La Fábrica’s
café
—
Training
—
365 days of the
year
—
La Fábrica: The Space
—
An open space
—
La Fábrica presents a 400-square-metre space devoted
to culture in one of the most active neighbourhoods in
Madrid, at the junction of the roads that lead to the El Prado,
Thyssen-Bornemisza and Reina Sofía museums, and next to
CaixaForum. The space, located in Madrid’s Calle Alameda 9,
features a specialised photography bookshop, an art gallery
geared toward new collectors, a café and a training area. La
Fábrica also offers a weekly programme of activities: meetings,
presentations, screenings, etc.
lafabrica.com
41/44
La Fábrica: The Space
—
Open to all
—
A varied and attractive programme, with more
than 50 activities designed for different audiences:
meetings related to any aspect of culture, fashion,
gastronomy or current affairs: conferences,
projections, readings, debates, presentations… Live
events by small music ensembles, bull sessions, talks.
lafabrica.com
—
—
—
—
Photography bookshop
and more
La Fábrica has more than 1,000 photography titles
available from the best international publishing
houses, added to a carefully selected number of
narrative books and comics, design, architecture and
contemporary art books. And, of course, the books
and magazines published by La Fábrica. As well as
signature gifts and objects and a selection of wines
that features some of the country’s most distinguished
wine makers and that includes Matador wines.
42/44
A gallery
for new collectors
A gallery for the new generation of individual and
corporate collectors, or simply for those who seek
personal enjoyment. Original works for sale by
Spanish and foreign, classic and contemporary, young,
established and emerging artists at reasonable prices.
La Fábrica: The Space
lafabrica.com
—
—
—
—
—
—
La Fábrica’s café
La Fábrica presents a space with personality: simple
and traditional, away from the standard concept
of chains. A bistro closely related to the spirit of La
Fábrica where you can enjoy a simple meal based on
the quality of the seasonal products, a Mediterranean
way cooking with a touch Italian style, perfect to enjoy
in a pleasant surroundings.
Training
An open classroom for an audience that seeks
to approach culture from within and develop its
professional life in this field. Masters, workshops and
master classes in photography, film, literature, cultural
management… Also training programmes for children
on Saturdays and during holidays.
43/44
365 days a year
La Fábrica is a space that opens every day of the year.
Monday to Sunday. A meeting place and a landmark
in one of the most touristic areas in Madrid.
—
Management Team
—
Partners
Directors
Art Director
Alberto Anaut
Journalist, editor and
cultural manager.
Founder and editor of
the magazine Mercado,
editor in chief of El
País Semanal, sub-editor of the daily
newspaper El País and editor of La
Revista de El Mundo. In 1994 he retired
from journalist to found La Fábrica,
which he has directed ever since. He
is the chairman of PHotoEspaña and
Director of the Publishing Area at La
Fábrica, in which capacity he also edits
Matador magazine.
Claude Bussac
She holds a degree
in International and
European Economics
(Panthéon-Sorbonne,
Paris), and Diplomas in
European Social and Cultural Evolution
and Cultural Institutional Management
(Dauphine University, Paris). She joined
La Fábrica in 2006, having worked as
Deputy Manager of the Círculo de Bellas
Artes in Madrid, and Director of Arts
Studies at the Casa de Velázquez. She is
the director of PHotoEspaña and of the
Festivals and Exhibitions area, organising
the festivals Eñe, Getafe Negro and
OjodePez Photo Meeting Barcelona.
Oliva María Rubio
Doctor of History of Art
(UAM). General curator
for PHotoEspaña from
2001 to 2003. Curator
of Generaciones. Caja
Madrid Art Projects (2000-2012) and
a large number of exhibitions such
as László Moholy-Nagy: The art of
light (2010-2011) and 100 years in the
feminine (2012). Author of The inner
perspective. Surrealism and painting
(Madrid, Tecnos, 1994). She is Art
Director for La Fábrica and responsible
for programming exhibitions
and co-productions.
Alberto Fesser
Qualified in Engineering
from ICAI (Madrid), he
also holds a Diploma in
Business Management
from MCE, Zurich.
From 1981 to 1998 he worked for the
consultancy firm Accenture. In 1998
he joined Alberto Anaut to set up La
Fábrica. He is the Director for new
business and international expansion
for La Fábrica. He is the Chairman
of Notodo.com and Chairman of the
Fundación Contemporánea.
Álvaro Matías
He holds a degree in
History of Art from the
University of Valladolid,
and a Masters in
Cultural and Heritage
Management from UCM. He joined the
team at La Fábrica in 2001 as part of
PHotoEspaña. He worked as general
coordinator for the festival for two years.
He has been Director of Communications
since 2004, and is also the Director of
the Projects and Digital area, which focus
on consultancy and the development
of projects for brands and institutions.
Director of Notodo.com, Notodofilmfest.
com and Notodohoteles.com.
Managing Director
Agustín García
Benavente
With a Degree in
Economics and
Business Science
(UCM), his career has
taken him from the BBVA operations
centre to the trade network of
Barclays. In 1998 he joined La Fábrica
as Managing Director, later becoming
Managing Director, taking responsibility
for administration, finance, human
resources, budget control and the legal
area.