Cruise 4 Kids - Boys and Girls Clubs of San Dieguito

C4K “Cruise 4 Kids” Sports & Exotic Car
Rally is one the most anticipated signature
events for car owners and enthusiasts in
Southern California benefitting the Boys &
Girls Clubs of San Dieguito.
C4K 2013 starts at the Coronado Ferry
Landing and concludes at Schubach
Aviation Jet Hangar. During the cruise,
drivers will have a once in a lifetime
experience with the closure of the
Coronado Bridge and I-5N freeway to
traffic.
C4K is filmed using multiple cameras
mounted on helicopters, cars, and
videographers to capture this event from
every angle.
Car enthusiasts and families to welcome
C4K drivers at the conclusion of the C4K
Rally at the Schubach Aviation Jet Hangar.
Participants’ cars will be on display around
hangar and sponsor booths will be
available for preview.
Coronado Ferry Landing
Coronado Bridge
7:30AM
Welcome / Reception
Morning Orientation
Start Line
9:30AM
Shutdown Bridge
Live Broadcast
Live Helicopter
Shoot
>>>MAJOR HIGHLIGHTS OF C4K
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San Diego’s most prestigious high-end car rally!
CHP and Police escort clearing all traffic for C4K motorcade
Coronado Bridge and I-5N freeway shutdown to all traffic
Car Show, DJ Entertainment, Rally Girls, VIP Tickets
San Diego Hwy I-5N
10:00AM
Shutdown Highway
Multi-Check Points
Schubach Aviation Jet Hangar
11:00aM
Finish Line
Hosted Lunch/Bar
Raffle/Silent Auction
Closing/Awards
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1ST Ave
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100+ Rally Cars
Sponsors & Vendors Area
Top 10 Cars/Drivers
Registration Center
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Drivers greeted by Rally Girls
Rally & Sponsor Decals placed on cars
Complimentary shine by detailer
Continental Breakfast served in VIP Area
Sponsor & Vendor Booths
CHP Driver Orientation
C4K filmed by local news/ videographers
Car judging by children from BGCSDTO
Let the fun begin…
Vendors
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40 mile “Cruise” from Coronado to Carlsbad
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20 CHP Officers leading motorcade
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Closure of Coronado Bridge & I-5N Freeway
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Filmed/photographed via Helicopter
• Drivers pass Finish Line
• Cars park in formation
in/outside hangar
• Private Jets on display
Arrive in style
10:45am
11:00am
12:00pm
1:00 pm
Drivers Arrive
Hosted Lunch/Bar
DJ Entertainment
Silent Auction/Raffle
Title Sponsor Check Presentation
BGCSDTO Presentation
Announce Auction/Raffle Winners
Closing
Helping out bgcsdto
PILOTA
PRINT MEDIA
EVENT MARKETING
LOCAL TELEVISION
SOCIAL MEDIA
WEB IMPRESSIONS
VIRAL MARKETING
personal
AGE:
24-34
35-45
46-55
56-65
9%
43%
32%
16%
• 62% are married
• 55% have post-graduate or professional degrees
• 80% are business owners or professionals
• 80% are decision makers for the purchasing of
goods and services at their place of business
• 45% own two or more homes
• 95% own two or more vehicles
• 90% maintain investment accounts
income
• Average household income is over $205,000
• Average driver’s net worth is the excess of $2,000,000
• 60% have household income ranging from $150,000-$500,000
• 12% have household income over $500,000
lifestyle
• 55% travel more than 21 days out of the year
• 14% own a motorcycle
• 31% have a watch/jewelry collection
• 26% collect fine art
• 37% dine out +3 times per week
C4K’s promotion and marketing
campaigns have successfully branded
itself as one of San Diego’s most
sought after charity fundraisers. This
event is a great conclusion to San
Diego’s summer tourism season. With
our marketing campaigns, we will
deliver brand identity, sponsor ID,
entertainment schedule, and location.
C4K will brand the look and feel of this
charity event across multiple media
outlets such as magazines,
newspapers, flyers, television, radio
broadcasts, blogs, and social media.
Through this marketing campaign we
plan to help sponsors gain extensive
name and brand recognition as
supporters for this unique fundraiser.
>>>TV / RADIO / ONLINE ADVERTISING
>>>PRINT
Event announcement, event line up, highlights, sponsor
brand ID, giveaways, onsite TV broadcast, email blasts.
Sustained campaigns average 60 days before event.
Event announcement, event
line up, sponsor brand ID,
decals on participating
vehicles. Sustained campaigns
90 days before the event.
Television
2,800,000 Nightly Impressions / target 18-54
Radio
1,750,000 Daily Impressions / target 18-54
Web
18,000,000 Monthly Overall Impressions / target 18-54
Signage
1,000,000 Monthly Impressions / target 18-54
Carefully chosen selection of local and car related
websites to reach +6m
Union Tribune
100,000 Weekly Impressions /
target 18-54
Pilota, Ferrari owners magazine
DuPont Registry Magazine
San Diego Home & Garden
FINE Magazine
San Diego Reader
Eurotuner Magazine
European Car Magazine
HELICOPTER
VIDEOGRAPHERS
GO PRO CAMERAS
• Corporate Helicopters will take aerial video & photos
• Videographers to film event & VJ’s interviews
• Designated Go Pro Car to be mounted with four cameras
• Go Pro cameras mounted on participants’ vehicles
• Photographers taking photos throughout event
• Event coverage by TV stations and magazines
• Photo booth photography
PHOTOGRAPHERS
• WELLS FARGO THE PRIVATE BANK
• HOTEL DEL CORONADO
• CORPORATE HELICOPTERS
• DRIVE SKILLS
• FERRARI MASERATI OF SAN DIEGO
• SYMBOLIC MOTOR CAR COMPANY
• WELLS FARGO HOME MORTGAGE
• AUTOMOTIVE CONNOISSEUR GROUP
• AIMSTAR ENTERTAINMENT
• HG MOTORSPORTS
• DUPONT REGISTRY
• REZIDENT MANAGEMENT
• WELLS FARGO PRIVATE MORTGAGE
• WILLIS INSURANCE
• SONY
• WHEYRIGHT FITNESS
• KARMA FOUNDATION
• CAVALLO MOTORSPORTS
• ENJOY HAIRCARE
• CALLAN CAPITAL
• GRAVITY FX
• MCLAREN NEWPORT BEACH
• SAN DIEGO HOME GARDEN
• KRYSTAL MULTI MEDIA
• EPIC LIMO BUS
• ALL PRO STICKERS
• LUXURY 4 PLAY
• PANTOFOLA D’ORO
• MEGUIAR’S
• KUSI
EXCLUSIVE TITLE (1) $25,000
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Marketed as “Company” presents C4K Cruise 4 Kids on all marketing material/film/media
Logo on Left Sleeve (Driver’s side) of Rally Shirts
Logo on Front of Rally Lanyards
Large Logo on back of Rally Girl Shirts
Up to (6) sports/luxury car submissions to drive in rally
(2) Two 20’ x 10’ booths, one at each location
25 VIP Guest passes to C4K event at Schubach Aviation Jet Hangar
Large Logo on Pace Car and (2) Decals on participants’ cars
PRESENTING (1) $15,000
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Logo on Back of Rally Lanyards
Medium Logo on back of Rally Girls Shirts
Up to (4) sports/luxury car submissions to drive in rally
(1) 20’ x 10’ booth, location of choice
15 VIP Guest passes to C4K event at Schubach Aviation Jet Hangar
Logo on Pace Car and (2) Decals on participants’ cars
All sponsorships are on a prepaid, first come, first serve basis.
All money must be received no later than
August 15, 2013 to qualify.
PLATINUM $10,000
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Logo on Back of Rally Lanyards
Small Logo on back of Rally Girl Shirts
Up to (3) sports/luxury car submissions to drive in rally
(1) 20’ x 10’ booth, location of choice
(10) VIP Guest passes to C4K event at Schubach Aviation Jet Hangar
Logo on Pace Car
GOLD $5,000
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(2) sports/luxury car submissions to drive in rally
(1) 10’ x 10’ booth, one at each location
(5) VIP Guest passes to C4K event at Schubach Aviation Jet Hangar
Logo on Pace Car
SILVER $1,000
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(1) sports/luxury car submission to drive in rally
(1) 10’ x 10’ booth, location of choice
(2) VIP Guest passes to C4K event at Schubach Aviation Jet Hangar
All sponsorships are on a prepaid, first come, first serve
basis. All money must be received no later than
August 15, 2013 to qualify.
Event Managers
Nino Venturella – Founder/Executive Producer
Tel: +1-760-716-5248
Email: nino.a.venturella@wellsfargo.com
Anne Ragovin – Director of Fundraising/Communications
Tel: +1-858-793-7345
Email: aragovin@positiveplacesd.org
Website: www.C4KSD.com