PRIMARy ATHLETICS LOGO
Transcription
PRIMARy ATHLETICS LOGO
Cabrini College Primary Athletics Logo Primary Athletics Logo The athletic activities at Cabrini College have special needs for visual representations. As such, special designs have been developed to accommodate these programs. Below is the primary athletics logo. Whenever possible, use the complete format in all printed athletics publications. In all cases, the athletics logo should appear in the official Cabrini PMS 281, in a process color-build of that PMS color, or black. primary athletics logo 5.1 Cabrini College Athletics Logo Variations Athletics Logo Variations In addition to the standard one-color positive image, these logo variations provide a wide choice for all communications materials representing the college. These variations also apply to the alternate versions of the logo. athletics logo variations / color PMS 281 reverse on PMS 281 background athletics logo variations / black and white 100% black 100% black with gradient of black 100% black reverse on 100% black 5.2 Cabrini College Size and Spatial Guidelines 5.3 Athletics Logo Minimum Clear Area When the logo is used in marketing materials together with photography, illustration, or other typography, a minimum amount of clear space must surround the logotype. This space is equivalent to the height of the capital I in Cabrini. Height of the letter “I” Athletics Logo Minimum Reproduction Size The athletics logo may not be reproduced any smaller than one and a quarter inch in width. 1.25’’ Cabrini College Athletics Logo Dos and Don’ts Athletics Logo Dos and Don’ts Using the official athletics logo correctly will maintain consistency and respect for the Cabrini College identity. Please follow the guidelines below. Do use the athletics logo in PMS 281 blue whenever possible. Do print the mark on the preferred white background. Do maintain the minimum clear space and reproduction size specifications. (see page 5.3) Do consult this style guide when in question. Do Not change the color of the logo (see page 5.2 for color options). Do Not distort the proportion of the logo. Do Not alter the composition of the logo. IERS CAVAL Do Not selectively remove elements of the logo. Do Not place other graphics on or close to the logo. Do Not set the logo on an angle. Do Not recreate the logo; digital files are available from the Marketing and Communication office. 5.4 Cabrini College Athletics Logos for Branded Merchandise Athletics Logos for Branded Merchandise The following graphics are acceptable only for branded merchandise and should never be seen in printed materials. It is acceptable to print the logos in black, PMS 281, or white. athletics logo / sport-specific athletics letter mark athletics letter mark with text sports specific athletics letter mark with text 5.5 Cabrini College Athletics Stationery Set Athletics Stationery Set Stationery plays an important role in representing the college. Adhering to the guidelines in this manual will help the college maintain a consistent image. The following pages contain diagrams to aid in the production of these three pieces. business card / envelope / letterhead Athletic Department 610 King of Prussia Road / Radnor, Pennsylvania 19087-3698 / 610-902-8387 / www.cabrini.edu 610 King of Prussia Road Radnor, Pennsylvania 19087-3698 Leslie Danehy Director of Athletics 610 King of Prussia Rd. Radnor, PA 19087-3698 Phone: 610-902-8571 Fax: 610-902-8385 ldanehy@cabrini.edu www.cabrini.edu 5.6 Cabrini College Athletics Letterhead 5.7 Athletics Letterhead The logo is to be positioned as shown and printed in one color. Any copy or address line should line up as specified below. It is not permissible to personalize the Cabrini College letterhead. Under no circumstances shall the name of an office or person from whom the letter is sent appear anywhere other than the signature block. Letterhead and envelopes must be ordered through the Marketing and Communications office. Please call 610-902-8750. letterhead .5’’ 1.924’’ .2’’ .55’’ .75’’ .88’’ Athletic Department 610 King of Prussia Road / Radnor, Pennsylvania 19087-3698 / 610-902-8387 / www.cabrini.edu SIZE 8.5 x 11 PAPER Mohawk Superfine ultrawhite eggshell 24# writing PRINTING INKS PMS 281 HEADER Top line: 10 pt. Sabon Small Caps right justified Rule: .5 pt. Bottom line: 8.75 pt. Sabon right justified .29’’ Cabrini College Athletics Envelope Athletics Envelope The logo is to be positioned as shown and printed in one color: PMS 281. Any copy or address line should align as specified below. Letterhead and envelopes must be ordered through the Marketing and Communications office. Please call 610-902-8750. envelope .375’’ 1.75’’ .375’’ 1.25’’ Athletic Department .5’’ ENVELOPE STYLE #10 Official SIZE 9.5 x 4.125 inches PAPER Mohawk Superfine ultrawhite eggshell 24# writing PRINTING INK PMS 281 TYPOGRAPHY 8.5 pt. Sabon 12 pts. leading align with C in Cabrini 610 King of Prussia Road Radnor, Pennsylvania 19087-3698 5.8 Cabrini College Athletics Business Card Athletics Business Card The standard Cabrini business card is 3.5 inches by 2 inches in a horizontal orientation. The logo is to be positioned as shown and printed in one color. The individual name and related information will be printed in PMS 281 to the specifications below. Letterhead and envelopes must be ordered through the Marketing and Communications office. Please call 610-902-8750. business card .2’’ 1.5’’ .58’’ Leslie Danehy .93’’ 610 King of Prussia Rd. Radnor, PA 19087-3698 Phone: 610-902-8571 Fax: 610-902-8385 ldanehy@cabrini.edu www.cabrini.edu BUSINESS CARD SIZE 3.5 x 2 inches PAPER Mohawk Superfine ultrawhite eggshell 24# writing PRINTING INK PMS 281 A B TYPOGRAPHY Aligns with top of Cabrini name:8.85 pt. Sabon Roman Small Caps 12 pts. leading title: 7.75 pt. Sabon Italic 9 pts. leading Aligns as specified 7.75 pt. Sabon, 9.75 pts. leading A Director of Athletics 1.85’’ B 5.9 Cabrini College Related Athletics Materials Related Athletics Materials Other materials that complement the stationery set are the catalog envelope and the mailing label. Follow the guidelines below for consistent results. catalog envelope ENVELOPE STYLE 12 1/2 Catalog SIZE 12.5 x 9.5 inches 610 King of Prussia Rd. Radnor, PA 19087-3698 PAPER standard white wove PRINTING INK PMS 281 mailing label LABEL STYLE Laser printer labels #5164 SIZE 3 1⁄3 x 4 inches PAPER white, crack-n-peel PRINTING INK PMS 281 or black version of the primary logo 610 King of Prussia Rd. Radnor, PA 19087-3698 5.10 Cabrini College Athletics Uniforms Athletics Uniforms The athletics logo is acceptable for use in athletics uniforms. The complete format of the logo must be used, printed in its specified PMS color or in a process color conversion of that PMS color. practice jersey and shorts 5.11 Cabrini College Athletics Merchandise Athletics Merchandise On any material, one-color logos can be printed in PMS 281 blue, white, or black. White is the preferred background field for printing. There are other choices for backgrounds besides white: gray, blue, denim, and black fabric are all acceptable. t-shirts 5.12 Cabrini College Athletics Merchandise hats C ab rini College C ab rini College mugs 5.13 Cabrini College Athletics Merchandise sweatshirt / jacket polo shirt 5.14 Cabrini College Primary Mascot Logo Primary Mascot Logo The athletic activities at Cabrini College have special needs for visual representations. As such, special designs have been developed to accommodate these programs. Below is the primary mascot logo. Whenever possible, use the complete format in all printed athletics publications. In all cases, the mascot logo should appear in the official Cabrini PMS 281 and PMS 422, in a process color-build of the PMS colors, or black. primary mascot logo 5.16 Cabrini College Mascot Logo Variations Mascot Logo Variations In addition to the standard two-color positive image, these logo variations provide a wide choice for all communications materials representing the College. These variations also apply to the alternate versions of the logo. mascot logo variations / color PMS 281 PMS 281 reverse on PMS 281 PMS 281, PMS 422 reverse on PMS 281 mascot logo variations / black and white 100% black 100% black reverse on 100% black 5.17 Cabrini College Mascot Logo Variations mascot logo variations / horizontal approved for bookstore usage PMS 281 PMS 281, PMS 422, black PMS 281, PMS 422, black RI S ER ER N I CAVALI B B RI CA CA S mascot logo variations /rounded N I CAVALI PMS 281 5.18 Cabrini College Mascot Graphic Mark Mascot Graphic Mark The graphic mark was designed to work with the logo or as a stand-alone graphic. When used as a stand-alone graphic (as in the background for the official Cavs Club Stationery – see page 5.21), the mark should appear as a background image in a light screen of black, PMS 422, or PMS 281. In this format, text may be printed over it. In any color format other than a light screen of the previously mentioned colors, overprinting text or imagery is unacceptable. mascot graphic mark mascot graphic mark colors PMS 281, PMS 422 reverse on PMS 281 PMS 281 black 10% screen of black 5.19 Cabrini College Size and Spatial Guidelines Mascot Logo Minimum Clear Area When the logo is used in marketing materials together with photography, illustration, or other typography, a minimum amount of clear space must surround the logotype. This space is equivalent to the height of the “Cabrini Cavaliers” text. Height of the Cabrini Cavaliers text. Mascot Logo Minimum Reproduction Size The mascot logo may not be reproduced any smaller than one inch in width. 1.00’’ 1.00’’ 5.20 Cabrini College Mascot Logo Dos and Don’ts Mascot Logo Dos and Don’ts Using the official mascot logo correctly will maintain consistency and respect for the Cabrini College identity. Please follow the guidelines below. Do use the mascot logo in PMS 281 blue, PMS 422 grey, and black whenever possible. Do print the mark on the preferred white background. Do maintain the minimum clear space and reproduction size specifications. (see page 5.19) Do consult this style guide when in question. Do Not distort the proportion of the logo. Do Not change the color of the logo (see page 5.16 for color options). Do Not set the logo on an angle. Do Not selectively remove elements of the logo. CABRINI CAVALIERS Do Not recreate the logo; digital files are available from the Athletic Department. Do Not place other graphics on or close to the logo. Do Not alter the composition of the logo. 5.21 Cabrini College Mascot Stationery Mascot Stationery The logo is to be positioned as shown and printed in one color. Any copy or address line should line up as specified below. It is not permissible to personalize the Cabrini College CAVS Club letterhead. Under no circumstances shall the name of an office or person from whom the letter is sent appear anywhere other than the signature block. letterhead CAVS Club 610 King of Prussia Road / Radnor, Pennsylvania 19087-3698 / 610-902-8387 / www.cabrini.edu/cavsclub Men’s BasketBall WoMen’s BasketBall Men’s Cross Country SIZE 8.5 x 11 WoMen’s Cross Country Field HoCkey GolF PAPER Mohawk Superfine ultrawhite eggshell 24# writing Men’s laCrosse PRINTING INKS PMS 281 soFtBall WoMen’s laCrosse Men’s soCCer WoMen’s soCCer Men’s sWiMMinG WoMen’s sWiMMinG Men’s tennis WoMen’s tennis VolleyBall 5.22 Cabrini College Mascot Merchandise Mascot Merchandise On any material, one-color logos can be printed in PMS 281 blue, white, or black. White is the preferred background field for printing. There are other choices for backgrounds besides white: gray, blue, denim, and black fabric are all acceptable. t-shirts front back 5.23 Cabrini College Mascot Merchandise hats C ab rini College C ab rini College C ab rini College mugs 5.24