Rate Card - ZINTX International Media Agency

TV RATES 2014
FIRST-CLASS
COMMUNICATION!
CONTENTS
Introduction
2|3
Target Group Advisor
4|5
Programming Grid
6|7
Rates
8 | 11
Advertising on „Das Erste“
Best Minute
Best Seconds
Solo Spot
12 | 13
Split Screen
Sponsoring
Special Creation
AS&S Showroom
14 | 15
Regional Advertising
16 | 17
Handling of Orders
18 | 21
General Terms and Conditions
22 | 29
Contacts
30 | 31
Dear Reader:
Our 2014 Rate Card will give you all the information you need for your
communication on „Das Erste“ in a brief and concise format.
A premium programming environment plus advertising options that are
guaranteed to grab viewers’ attention offer you top choices to place your
message and see for yourself that your budget simply buys more on „Das
Erste.“ Moreover, a stable programming grid guarantees maximum reliability and predictability for your communication.
Integrating your message into standard commercial breaks will significantly boost their effectiveness.
Your brand presentation within brief, succinct breaks will make it more
memorable than commercials that are part of extended break, and you
will find the shortest breaks on „Das Erste“ – which translates into a more
effective communication for you.
Our range is topped off by attention-grabbing special placements and
“Special Creations,” customized solutions we will develop in close cooperation with you.
In addition, our special expertise as the #1 information and sports network on the German television market will provide you with access to
upscale target groups.
Challenge my team, benefit from our wide range of service, and make use
of the options we offer to reach your communication targets.
We are looking forward to working with you!
Uwe Esser
2|
|3
TARGET GROUP
ADVISOR
suitable
HHow to find your target group
Das Erste am Nachmittag
We consider the formats presented here to be
suitable for the target groups shown.
Tagesschau
Mon–Sat, 14:00–18:00
Rote Rosen
Mon–Fri, 14:10
Sturm der Liebe
Mon–Fri, 15:10
Zoogeschichten
Mon–Fri, 16:10
Brisant
Mon–Fri, 17:15; Sat, 17:30
Tim Mälzer kocht!
Sat, 15:03
Exclusiv im Ersten
Sat, 15:30
Ratgeber
Sat, 17:03
Verbotene Liebe
Mon–Fri, 18:00
Großstadtrevier
Mon, 18:50
Heiter bis tödlich
Tue–Thu, 18:50
Wissen vor acht
Mon–Fri, 19:45
Wetter vor acht
Mon–Sat, 19:50: Sat* 17:47
Börse vor acht
Mon–Fri, 19:55
Tagesschau
Mon–Sun, 20:00
Newscast
You know your target group, and you would like
to take direct aim with your message? All you
need is the appropriate programming environment to place it in! Our Target Group Advisor
will help you to find programs that suit your
needs on „Das Erste.“
Adult
20–59
Format
Daytime Drama
Daytime Drama
Animals
Human Interest
Cooking
Documentary
Das Erste
Viertel vor acht
Das Erste
am Vorabend
Consumer Advice
Daytime Drama
Police Drama
Crime Comedy
Popular Science
Weather
Stock Market News
Newcast
Male
20–59
Adult
30–69
HoH 14+
A 14+
Hi Ed
A 14+
HHNI
€36k+
Decision
Makers
Brand
Loyal
Biz-Friendly Travelers
Prosp.
Car Buyers
very suitable
DIY
Home-owners
LoHaS
Sport
* Sat with Bundesliga soccer
Sportschau
Sports
Sat, 18:00
Estimates based on affinity index
Source: AGF in cooperation with GfK, TV Scope, 4th quarter 2012 and 1st quarter 2013,
market share, based on Adult 14+
Additional information, e.g. on type and user target groups, may be
obtained from the Target Group Advisor in our showroom at
www.ard-werbung.de/showroom (in German).
4|
<<Content>>
|5
SATURDAY
MONDAY – FRIDAY
Time
13:59
14:00
14:10
14:58
14:59
15:00
15:10
15:58
15:59
16:00
16:10
16:58
16:59
17:00
17:15
17:53
17:55
18:00
18:29
Tuesday
Wednesday
Thursday
Best Seconds 71 99 13 79
Tagesschau
Rote Rosen
End Credits Split 78 18 14 01
Best Seconds 71 99 14 78
Tagesschau
Sturm der Liebe
Standard 01 19 15 02
Best Seconds 71 99 15 77
Tagesschau
Zoogeschichten
Standard 01 13 16 05
Best Seconds 71 99 16 73
Tagesschau
Brisant
Solo Spot 79 21 17 08
Program Trailer
Standard 01 13 17 10
Verbotene Liebe
Program Split 78 21 18 16
18:34
Standard 01 16 18 20
18:47
18:48
18:50
19:20
Monday
Friday
Standard 01 16 18 30
End Credits Split 78 21 18 26
Standard 01 17 18 30
Standard 01 16 18 30
Großstadtrevier
Heiter bis tödlich
Series/Entertainment
Standard 01 28 19 40
Std. 01 21 19 40 · Std. 01 22 19 40 · Std. 01 17 19 40
Standard 01 16 19 40
Uhrzeit
14:59
15:00
15:02
Samstag mit Bundesliga
Samstag ohne Bundesliga
Best Seconds 71 99 14 78
Tagesschau
Standard 01 08 15 03
15:03
Tim Mälzer kocht!
15:29
Solo Spot 79 06 15 04
15:30
Exclusiv im Ersten
16:00
Weltreisen
16:30
Europamagazin
16:59
17:00
Best Seconds 71 99 16 73
Tagesschau
17:03
Ratgeber
17:29
Standard 01 23 17 05
17:30
Brisant
17:47
Solo Spot 79 25 17 06
Standard 01 19 17 10
Das Wetter im Ersten
Best Seconds 71 99 17 72
Tagesschau
Standard 21 02 17 92
Standard 11 13 17 20
17:49
17:50
17:55
18:00
Sportschau
18:24
18:29
Standard 21 09 18 90
Countdown Split 77 12 18 91
PROGRAMMING
GRID
Sportschau
19:35
Solo Spot 79 38 19 42
Solo 79 29 19 42 · Solo 79 32 19 42 · Solo 79 26 19 42
18:50
18:55
Solo Spot 79 21 19 42
Standard 21 18 18 93
Trailer Split 77 24 18 94
18:57
19:43
19:44
19:45
19:48
19:50
19:53
19:55
19:57
19:58
19:59
20:00
End Credits Split 78 38 19 47
Cred. 78 29 19 47 · Cred. 78 32 19 47 · Cred. 78 26 19 47
Program Trailer
Minute of Science 01 25 19 54
Minute of Science 01 19 19 54
Wissen vor acht
Standard 01 24 19 50
Standard 01 21 19 50
Wetter vor acht
Standard 01 30 19 55
Std. 01 25 19 55
Std. 01 28 19 55
Börse vor acht
Solo Spot 79 40 19 56
Tonight on Das Erste
Best Minute 80 50 19 70
Best Seconds 71 99 19 71
Tagesschau
* Sportschau vor acht always on Fri
before Bundesliga soccer matchdays on Sat;
otherwise Wissen vor acht
6|
End Credits Split 78 21 19 47
Minute of Sports 01 21 19 54
Sportschau vor acht*
Standard 01 17 19 50
Standard 01 22 19 55
Standard 01 10 18 30
19:00
Heiter bis tödlich
19:22
19:25
19:30
19:49
19:50
19:53
Standard 01 14 19 40
19:56
19:57
19:59
Standard 21 23 19 95
Trailer Split 77 27 19 98
Scores Split 77 30 19 96
Standard 01 17 19 50
Das Wetter im Ersten
Standard 01 27 19 55
Solo Spot 76 18 19 97
Lotto im Ersten
Best Minute 70 25 19 70*
Best Seconds 71 99 19 71
Lotto im Ersten
Tonight on Das Erste
Best Minute 80 50 19 70
Best Seconds 71 99 19 71
20:00
* Different pricing structure for Best Minute
on Bundesliga soccer matchdays
Tagesschau
As of July 2013. Effective 2013-08-01
Errors excepted. Subject to change.
<<Content>>
|7
ARD TV NATIONAL 2014
DAS ERSTE IN THE AFTERNOON AND EARLY FRINGE
Rates in euro per 20 secs.
approx.
time
14:58
15:58
16:58
17:53
17:55
18:29
18:34
18:47
18:48
18:48
18:48
19:20
19:20
19:20
19:20
19:20
19:35
19:35
19:35
19:35
19:39
19:43
19:43
19:43
19:43
19:43
19:44
19:44
19:44
19:48
19:48
19:48
19:53
19:53
19:53
19:53
19:57
19:59
programming environment
Rote Rosen
Sturm der Liebe/Tagesschau
Zoogeschichten/Tagesschau
Brisant
Brisant/Verbotene Liebe
Verbotene Liebe
Verbotene Liebe
Verbotene Liebe
Verbotene Liebe/Großstadtrevier
Verbotene Liebe/Heiter bis tödlich
Verbotene Liebe/Entertainment
Großstadtrevier
Heiter bis tödlich
Heiter bis tödlich
Heiter bis tödlich
Entertainment
Großstadtrevier
Heiter bis tödlich
Heiter bis tödlich
Heiter bis tödlich
Entertainment
Großstadtrevier
Heiter bis tödlich
Heiter bis tödlich
Heiter bis tödlich
Entertainment
Großstadtrevier/Wissen vor acht
Heiter bis tödlich/Wissen vor acht
Entertainment/Sportschau vor acht
Wissen vor acht/Wetter vor acht
Wissen vor acht/Wetter vor acht
Wissen vor acht/Wetter vor acht
Wetter vor acht/Börse vor acht
Wetter vor acht/Börse vor acht
Wetter vor acht/Börse vor acht
Wetter vor acht/Börse vor acht
Börse vor acht/Tagesschau
Tagesschau
Rates valid from 02 January 2014
ad type
End Credits Split
Hinge
Hinge
Solo Spot
Hinge
Program Split
Break
End Credits Split
Hinge
Hinge
Hinge
Break
Break
Break
Break
Break
Solo Spot
Solo Spot
Solo Spot
Solo Spot
Solo Spot
End Credits Split
End Credits Split
End Credits Split
End Credits Split
End Credits Split
Minute of Science
Minute of Science
Minute of Sports
Hinge
Hinge
Hinge
Hinge
Hinge
Hinge
Hinge
Solo Spot
Best Minute
weekday
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
Mon-Fri
Mon
Tue-Thu
Fri
Mon
Tue
Wed
Thu
Fri
Mon
Tue
Wed
Thu
Fri
Mon
Tue
Wed
Thu
Fri
Mon
Tue-Thu
Fri
Mon
Tue-Thu
Fri
Mon
Tue
Wed-Thu
Fri
Mon-Fri
Mon-Fri
ad code
RT RC HR AS
78 18 14 01
01 19 15 02
01 13 16 05
79 21 17 08
01 13 17 10
78 21 18 16
01 16 18 20
78 21 18 26
01 16 18 30
01 17 18 30
01 16 18 30
01 28 19 40
01 21 19 40
01 22 19 40
01 17 19 40
01 16 19 40
79 38 19 42
79 29 19 42
79 32 19 42
79 26 19 42
79 21 19 42
78 38 19 47
78 29 19 47
78 32 19 47
78 26 19 47
78 21 19 47
01 25 19 54
01 19 19 54
01 21 19 54
01 24 19 50
01 21 19 50
01 17 19 50
01 30 19 55
01 25 19 55
01 28 19 55
01 22 19 55
79 40 19 56
80 50 19 70
yearly avg.
7,800
8,000
6,600
8,800
6,600
8,800
7,200
8,800
7,200
7,400
7,200
11,500
8,800
9,400
7,400
7,200
16,800
12,000
13,200
10,400
8,800
16,800
12,000
13,200
10,400
8,800
10,000
8,000
8,800
9,800
8,800
7,400
12,400
10,000
11,500
9,400
17,500
34,800
Jan
7,020
7,200
5,920
7,920
5,920
7,920
6,480
7,920
6,480
6,660
6,480
10,340
7,920
8,460
6,660
6,480
15,120
10,800
11,880
9,360
7,920
15,120
10,800
11,880
9,360
7,920
9,000
7,200
7,920
8,820
7,920
6,660
11,160
9,000
10,340
8,460
15,740
31,320
Feb
Mar
Apr
May
7,400
7,600
6,260
8,360
6,260
8,360
6,840
8,360
6,840
7,040
6,840
10,920
8,360
8,920
7,040
6,840
15,960
11,400
12,540
9,880
8,360
15,960
11,400
12,540
9,880
8,360
9,500
7,600
8,360
9,300
8,360
7,040
11,780
9,500
10,920
8,920
16,620
33,060
9,360
9,600
7,920
10,560
7,920
10,560
8,640
10,560
8,640
8,880
8,640
13,800
10,560
11,280
8,880
8,640
20,160
14,400
15,840
12,480
10,560
20,160
14,400
15,840
12,480
10,560
12,000
9,600
10,560
11,760
10,560
8,880
14,880
12,000
13,800
11,280
21,000
41,760
8,960
9,200
7,600
10,120
7,600
10,120
8,280
10,120
8,280
8,500
8,280
13,220
10,120
10,820
8,500
8,280
19,320
13,800
15,180
11,960
10,120
19,320
13,800
15,180
11,960
10,120
11,500
9,200
10,120
11,260
10,120
8,500
14,260
11,500
13,220
10,820
20,120
40,020
8,580
8,800
7,260
9,680
7,260
9,680
7,920
9,680
7,920
8,140
7,920
12,660
9,680
10,340
8,140
7,920
18,480
13,200
14,520
11,440
9,680
18,480
13,200
14,520
11,440
9,680
11,000
8,800
9,680
10,780
9,680
8,140
13,640
11,000
12,660
10,340
19,260
38,280
Jun
5,460
5,600
4,620
6,160
4,620
6,160
5,040
6,160
5,040
5,180
5,040
8,060
6,160
6,580
5,180
5,040
11,760
8,400
9,240
7,280
6,160
11,760
8,400
9,240
7,280
6,160
7,000
5,600
6,160
6,860
6,160
5,180
8,680
7,000
8,060
6,580
12,260
24,360
RT
00
Rate type Jul
4,680
4,800
3,960
5,280
3,960
5,280
4,320
5,280
4,320
4,440
4,320
6,900
5,280
5,640
4,440
4,320
10,080
7,200
7,920
6,240
5,280
10,080
7,200
7,920
6,240
5,280
6,000
4,800
5,280
5,880
5,280
4,440
7,440
6,000
6,900
5,640
10,500
20,880
RC
00
Rate category
HR
00
Scheduled b’cast hour
AS
00
ad slot number
Aug
Sep
Oct
Nov
Dec
4,680
4,800
3,960
5,280
3,960
5,280
4,320
5,280
4,320
4,440
4,320
6,900
5,280
5,640
4,440
4,320
10,080
7,200
7,920
6,240
5,280
10,080
7,200
7,920
6,240
5,280
6,000
4,800
5,280
5,880
5,280
4,440
7,440
6,000
6,900
5,640
10,500
20,880
8,580
8,800
7,260
9,680
7,260
9,680
7,920
9,680
7,920
8,140
7,920
12,640
9,680
10,340
8,140
7,920
18,480
13,200
14,520
11,440
9,680
18,480
13,200
14,520
11,440
9,680
11,000
8,800
9,680
10,780
9,680
8,140
13,640
11,000
12,640
10,340
19,240
38,280
9,760
10,000
8,260
11,000
8,260
11,000
9,000
11,000
9,000
9,260
9,000
14,380
11,000
11,760
9,260
9,000
21,000
15,000
16,500
13,000
11,000
21,000
15,000
16,500
13,000
11,000
12,500
10,000
11,000
12,260
11,000
9,260
15,500
12,500
14,380
11,760
21,880
43,500
10,140
10,400
8,580
11,440
8,580
11,440
9,360
11,440
9,360
9,620
9,360
14,960
11,440
12,220
9,620
9,360
21,840
15,600
17,160
13,520
11,440
21,840
15,600
17,160
13,520
11,440
13,000
10,400
11,440
12,740
11,440
9,620
16,120
13,000
14,960
12,220
22,760
45,240
8,980
9,200
7,600
10,120
7,600
10,120
8,280
10,120
8,280
8,500
8,280
13,220
10,120
10,800
8,500
8,280
19,320
13,800
15,180
11,960
10,120
19,320
13,800
15,180
11,960
10,120
11,500
9,200
10,120
11,280
10,120
8,500
14,260
11,500
13,220
10,800
20,120
40,020
As of July 2013
Annual Gross Advertising
Volume from:
DISCOUNT
SCALE
8|
<<Content>>
250,000
500,000
750,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Discount in percent:
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
Annual gross advertising volume in euro. · As of July 2013
Errors excepted. Subject to change.
01 | 01
ARD TV NATIONAL 2014
DAS ERSTE ON SATURDAY
Rates in euro per 20 secs.
approx.
time
programming environment
RT
00
Rate type Rates valid from 02 January 2014
ad type
weekday
ad code
RT RC HR AS
yearly avg.
Jan
Feb
Mar
Apr
May
RC
00
Rate category
HR
00
Scheduled b’cast hour
AS
00
ad slot number
Jun
Jul
Aug
Sep
Oct
Nov
Dec
15:02
Tagesschau/Tim Mälzer kocht
Hinge
Sat w/o BL soccer
01 08 15 03
5,400
4,840
5,120
6,480
6,220
5,940
3,780
3,240
3,240
5,940
6,760
7,020
6,220
15:29
Tim Mälzer kocht/Exclusiv im Ersten
Solo Spot
Sat w/o BL soccer
79 06 15 04
4,700
4,220
4,460
5,640
5,400
5,180
3,300
2,820
2,820
5,160
5,880
6,120
5,400
17:29
Ratgeber/Brisant
Hinge
Sat w/o BL soccer
01 23 17 05
9,600
8,640
9,120
11,520
11,040
10,560
6,720
5,760
5,760
10,560
12,000
12,480
11,040
17:47
Brisant/Wetter im Ersten
Hinge
Sat w/o BL soccer
01 19 17 10
8,000
7,200
7,600
9,600
9,200
8,800
5,600
4,800
4,800
8,800
10,000
10,400
9,200
17:55
Tagesschau/Sportschau
Hinge
Sat w/o BL soccer
11 13 17 20
6,600
5,920
6,260
7,920
7,600
7,260
4,620
3,960
3,960
7,260
8,260
8,580
7,600
18:57
Sportschau/Entertainment
Hinge
Sat w/o BL soccer
01 10 18 30
6,000
5,400
5,700
7,200
6,900
6,600
4,200
3,600
3,600
6,600
7,500
7,800
6,900
19:22
Entertainment
Break
Sat w/o BL soccer
01 14 19 40
6,800
6,120
6,460
8,160
7,820
7,480
4,760
4,080
4,080
7,480
8,500
8,840
7,820
19:49
Entertainment/Wetter im Ersten
Hinge
Sat w/o BL soccer
01 17 19 50
7,400
6,660
7,040
8,880
8,500
8,140
5,180
4,440
4,440
8,140
9,260
9,620
8,500
19:53
Wetter im Ersten/Glücksspirale
Hinge
Sat w/o BL soccer
01 27 19 55
10,800
9,720
10,260
12,960
12,420
11,880
7,560
6,480
6,480
11,880
13,500
14,040
12,420
19:59
Glückssprirale/Tagesschau)
Best Minute
Sat w/o BL soccer
80 50 19 70
34,800
31,320
33,060
41,760
40,020
38,280
24,360
20,880
20,880
38,280
43,500
45,240
40,020
15:02
Tagesschau/Tim Mälzer kocht
Hinge
Sat with BL soccer
01 08 15 03
5,400
4,840
5,120
6,480
6,220
5,940
3,780
3,240
3,240
5,940
6,760
7,020
6,220
15:29
Tim Mälzer kocht/Exclusiv im Ersten
Solo Spot
Sat with BL soccer
79 06 15 04
4,700
4,220
4,460
5,640
5,400
5,180
3,300
2,820
2,820
5,160
5,880
6,120
5,400
17:29
Ratgeber/Brisant
Hinge
Sat with BL soccer
01 23 17 05
9,600
8,640
9,120
11,520
11,040
10,560
6,720
5,760
5,760
10,560
12,000
12,480
11,040
17:47
Brisant/Wetter im Ersten
Hinge
Sat with BL soccer
79 25 17 06
10,000
9,000
9,500
12,000
11,500
11,000
7,000
6,000
6,000
11,000
12,500
13,000
11,500
17:55
Tagesschau/Sportschau
Hinge
Sat with BL soccer
21 02 17 92
10,338
8,840
10,880
12,400
12,400
12,400
6,180
5,660
7,200
10,360
12,900
12,900
11,900
18:24
Fußball-Bundesliga
Hinge
Sat with BL soccer
21 09 18 90
22,000
18,700
23,100
26,400
26,400
26,400
13,200
12,100
15,400
22,000
27,500
27,500
25,300
18:29
Fußball-Bundesliga
Countdown Split
Sat with BL soccer
77 12 18 91
26,700
22,680
28,040
32,040
32,040
32,040
16,000
14,680
18,680
26,700
33,380
33,380
30,700
40,240
18:50
Fußball-Bundesliga
Break
Sat with BL soccer
21 18 18 93
35,000
29,740
36,760
42,000
42,000
42,000
21,000
19,240
24,500
35,000
43,760
43,760
18:55
Fußball-Bundesliga
Trailer Split
Sat with BL soccer
77 24 18 94
41,000
34,840
43,060
49,200
49,200
49,200
24,600
22,540
28,700
41,000
51,260
51,260
47,140
19:25
Fußball-Bundesliga
Break
Sat with BL soccer
21 23 19 95
39,200
33,320
41,160
47,040
47,040
47,040
23,520
21,560
27,440
39,200
49,000
49,000
45,080
19:30
Fußball-Bundesliga
Trailer Split
Sat with BL soccer
77 27 19 98
45,200
38,420
47,460
54,240
54,240
54,240
27,120
24,860
31,640
45,200
56,500
56,500
51,980
19:53
Fußball-Bundesliga
Scores Split
Sat with BL soccer
77 30 19 96
52,800
44,880
55,440
63,360
63,360
63,360
31,680
29,040
36,960
52,800
66,000
66,000
60,720
19:56
Fußball-Bundesliga/Glücksspirale
Solo Spot
Sat with BL soccer
76 18 19 97
35,000
29,740
36,760
42,000
42,000
42,000
21,000
19,240
24,500
35,000
43,760
43,760
40,240
19:56
Glücksspirale/Tagesschau
Best Minute
Sat with BL soccer
70 25 19 70
42,600
36,200
44,740
51,120
51,120
51,120
25,560
23,420
29,820
42,600
53,260
53,260
48,980
As of July 2013
Annual Gross Advertising
Volume from:
DISCOUNT
SCALE
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250,000
500,000
750,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Discount in percent:
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
Annual gross advertising volume in euro. · As of July 2013
Errors excepted. Subject to change.
ADVERTISING ON „DAS ERSTE“
BEST SECONDS
Apart from traditional commercial
breaks – which are still the shortest
on the entire German television market –, AS&S offers you a wide range of
exclusive special advertising formats
which guarantee that you communicate with the right target group in a
suitable context.
The last few seconds before the Tagesschau – German television’s highest-rated newscast
– are ticking down, and your message runs immediately ahead of this quality product on
„Das Erste“ – you can’t get any closer!
Your Message
Benefit from the uniqueness of the Best Minute, the Best Seconds’ and Split Screens’ proximity
to our programs, or the isolated position of the Solo Spots.
These special advertising formats, in conjunction with our “Special Creations,” are our solutions
for your individual communication needs. We would be glad to offer our advice, especially if
you have any special requests.
Mon–Fri, 14:00, 16:00
Mon–Sat, 15:00, 17:00, 20:00
Sat, 17:50
BEST MINUTE
Solo Spot
The Best Minute offers just the right environment for your advertising message. Maximum
credibility, authority, and interesting target groups offer the best possible conditions for a
sophisticated and successful presentation of your brand just before the main newscast.
Very exclusive: a Solo Spot on „Das Erste“ ensures an isolated position for your product and
thus maximum effect. Proximity to quality programs guarantees a prominent, attentiongrabbing presentation of your brand while optimizing the appeal to your target group.
Your Message
Your Message
approx. 19:35
Mon–Sat, 19:59
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e.g. Tue–Thu, during Heiter bis tödlich
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SPLIT SCREEN
SPECIAL CREATIONS
By advertising in a split-screen format, you are placing your brand in an exclusive environment
with top ratings and attract added attention. The close link between your brand and a
successful program guarantees a positive image transfer.
With our “Special Creations,” AS&S offers you a range of special advertising formats, e.g.
the extension of a split-screen commercial into a still-and-move split, or a special, individually designed introduction to your message. You are welcome to discuss the options with us!
Your Message
Your Message
approx. 18:47
e.g. Mon–Fri, End Credits Split on Verbotene Liebe
SPONSORING
REAL ADDED VALUE: THE AS&S SHOWROOM
Program sponsoring is an excellent way to boost brand awareness and establish a brand
identity. Benefits include top ratings due to the proximity to the program, high viewer acceptance, and an image transfer from the program brands. We are offering sponsors a highquality portfolio of options that include stock-market news, weather forecasts, top-rated
series, sportscasts, and much more.
You will find all relevant information about our offers, as well as
animated samples and program trailers, at this Web site:
www.ard-werbung.de/showroom
We would be delighted to make you a customized offer.
Sponsoring Das Erste
Sports Sponsoring Das Erste
Ines Geislinger
Michael Lina
+49 89 5900-10725
+49 89 205070-560
ines.geislinger@ard-werbung.demichael.lina@ard-werbung.de
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REGIONAL ADVERTISING
Powerful program brands offer an ideal environment for sending effective and successful
advertising messages – not only on a nationwide scale but also in specific regions where
your customers may live.
„Das Erste“ in the Entire North*
„Das Erste“ in Bremen
„Das Erste“ in the North
„Das Erste“ in the West
„Das Erste“ in Hesse
„Das Erste“ in Saarland
„Das Erste“ in the Southwest
Bavaria on „Das Erste“
„Das Erste“ in Central Germany
„Das Erste“ in Berlin/Brandenburg
*combination of “,Das Erste‘ in the North” and “,Das Erste‘ in Bremen”
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Errors excepted. Subject to change.
| 17
„DAS ERSTE“ NATIONAL AND REGIONAL
YOUR CAMPAIGN ON „DAS ERSTE“
DISCOUNT POOLING, TIE-IN ADVERTISING, AND AGENCY FEE
You want to advertise with a single product or motif with nationwide coverage on our network?
Upon receipt of your order, in addition to acknowledging receipt, AS&S will send you a schedule
as well as the invoice and time table for the upcoming broadcast month. You will be asked to
furnish titles for the motif or spot, details on royalty payments (GEMA), etc. After filling in the
requested information, please return a copy of the documents to WDR mediagroup GmbH. Please
send one copy of the time table and one broadcast copy of your material to:
Orders received from different clients are only pooled for the purposes of applying and calculating discounts if AS&S has received either (a) an up-to-date confirmation from the fiscal authorities in charge that the clients form a single business entity for the purposes of fiscal assessment,
or (b) an up-to-date confirmation from a certified public accountant to that effect, and if the relationship between the clients constitutes an entity pursuant to article 290, section 1, paragraph
2 of the German Commercial Law (HGB), or if they form a horizontal group of affiliated companies, regardless of their form of business entity or the location of their head offices (domestic and
abroad). Changes in corporate structure in the course of the contract year will be taken into account for discount calculation.
WDR mediagroup GmbH
Order and Management Service
Ludwigstraße 11 · 50667 Cologne, Germany
CAMPAIGNS WITH PRODUCT/MOTIF SPLITTING
THE RATES SCHEME OF „DAS ERSTE“
From doing business with us, you will already be familiar with ARD as a network of regional affiliates. We would like to pass on to you the benefits of this structure. For this reason, ARD allows
you, as a single client, to split your national advertising campaign by region – under the same
terms and conditions as a nationwide commercial. This means that you may submit different motifs within the advertising volume booked, allowing you to localize your communication and adapt it to the structure of your sales network.
Please note that rates are calculated disproportionately, based on the total running time of the spot.
For spots running 19 seconds or longer, rates are calculated on a linear base.
However, it is necessary for all motifs booked for the same time slot to be identical in length. This
also applies if a single client opts to advertise different products within a national booking. Please take this into consideration in your instructions.
per-second rate × length in secs. × 1.1 = spot price (rounded to the nearest euro)
(from the same client)
per-second rate × actual length in seconds = spot price
For advertising running 18 seconds or less, a 10% surcharge is applied:
For select formats or broadcasts, we reserve the right to apply surcharges for placements at the
beginning or at the end of a break. These surcharges will be communicated in writing in advance.
You can place your order and book your time slots centrally with AS&S. Upon receipt of your order, AS&S will acknowledge receipt and send you a schedule. You will also receive the invoice and
the time table for the upcoming broadcast month. This time table will allow you to indicate products or motifs (from the same client) by region, as well as details of royalty payments.
You will receive broadcast confirmations from the regional ARD advertising subsidiaries for their
respective region.
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TIE-IN ADVERTISING
Failure to settle an invoice in due time will entitle AS&S to withhold execution of the order pending
receipt of payment or to withdraw from the remaining part of the contract without prejudice. In
such case, the client shall not be entitled to compensation of any kind. The client shall be held liable
for all resulting damages.
Cf. General Terms and Conditions, article 8.
AGENCY FEES
The agency commission amounts to 15 percent. This commission will be paid provided that the
advertising agency was in charge of handling the order.
TERMS OF PAYMENT
a) For business partners in an active business relationship, advertisements are usually invoiced on the
fifth day of the month preceding the broadcast. Invoices are payable within 25 days of the invoice
date, net and without deductions. A discount of 2% is granted for payments received within 10 days
of the invoice date. The same conditions apply accordingly for invoices dated after the fifth day of the
broadcast month.
BROADCAST MATERIAL
Technical Requirements
The video tapes have to be produced and manufactured in accordance with the “Technical Guidelines
for the Production of Television Programs” (published by the Institut für Rundfunktechnik [IRT]) and
supplied with record cards that allow an unambiguous identification. Upon prior arrangement
via telephone with WDR mediagroup, Video and Audio Technical Department, phone no.
+49 221 2035-249, e-mail: technik-werbung@wdr-mediagroup.com, it is possible to arrange a
transmission of broadcast material via ATM dial-up connection or FTP upload.
We accept for broadcast:
Tape format:
Audio:
Aspect ratio:
Technical leader:
Program:
Time code:
b) First-time clients located outside of Germany are required to make an advance payment prior
to the first broadcast. Payments must be received no later than three working days preceding the
first broadcast. All bookings are customarily invoiced in the month preceding the broadcast. Provided that the requirement for advance payment stipulated above is fulfilled, invoices are due within
25 days of the invoice date, net and without deductions. A discount of 2% is granted for payments
received within 10 days of the invoice date
c) No discounts are granted for sponsoring. Exceptions may be arranged on an individual basis.
For nonnegotiable checks, the day of receipt by AS&S constitutes the day of payment, and for bank
transfers the day on which the amount is credited to one of the AS&S accounts listed below:
ARD-Werbung SALES & SERVICES GmbH
BHF-Bank Commerzbank AG IBAN DE37 5002 0200 0026 0498 09
BIC BHFBDEFF500
IBAN DE80 5008 0000 0230 0242 00
BIC DRESDEFFXXX
Helaba
IBAN DE77 5005 0000 0054 7360 04
BIC HELADEFF
Please use only IBAN and BIC after 2014-02-01.
Kto. 26 049 809
(BLZ 500 202 00)
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Kto. 2 300 242 00
(BLZ 500 800 00)
Kto. 54 736 004
(BLZ 500 500 00)
Digital-Betacam PAL 625/50
XDCAM HD422 1080i25
mono or stereo, Ch.1 and Ch.2
16:9 (for SD: anamorphic)
video: 75% color bars, black
audio: 1 kHz/–18 dBFS, silent
video: up to 100% max. (0.7V),
audio: –23 LUFS
LTC or LTC+VITC
Broadcast materials, in particular time tables as well as audio and video material, are to be supplied free of charge by the client and have to be received by WDR mediagroup no later than ten
days prior to the scheduled broadcast.
LOUDNESS-BASED AUDIO LEVELING SINCE 2012-08-31
Both public and commercial broadcasters, marketers, agencies, and advertisers have agreed to
broadcast their programs, including advertising, in a loudness-normalized format in accordance
with EBU recommendation R128 as of 31 August 2012. A guideline on the introduction of
loudness-based audio leveling jointly agreed by all broadcasters provides helpful information
for the production and labeling of advertising spots and sponsoring trailers; please visit
www.ard-werbung.de/lautheit.
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GENERAL TERMS AND CONDITIONS
ARD-WERBUNG SALES & SERVICES GMBH
Orders from advertising agencies are only accepted if the advertiser is identified by name. If
the advertising agency involved gives its approval, it may be replaced, upon agreement with
AS&S, by another advertising agency in the course of order processing.
5 Written form
All contracts concerning the acceptance of a placed order must be set down in writing or
must be confirmed electronically. The same shall apply to supplementary agreements and
amendments.
1 Conclusion of contract
The advertising companies which have joined forces to create the ARD advertising consortium
(referred to hereinafter as “ARD-Werbung”), represented by the company ARD-Werbung
SALES & SERVICES GmbH (AS&S) as named in the price list and commissioned to perform
the tasks specified below, undertake to handle orders for television advertising within the
available broadcasting times and to be broadcast in the timeframe envisaged for this by the
ARD broadcasting companies BR, HR, MDR, NDR, RBB, RB, SWR, SFB, SR, WDR on the television
channels operated by them. WDR’s “first” television channel (“Das Erste”) is also broadcast
via the ASTRA 1B satellite. AS&S shall execute such orders in the name and behalf of the
ARD advertising companies and pledges to execute confirmed orders duly and correctly in
accordance with the conditions stated herein below. AS&S shall represent each advertising
company individually and not jointly.
6 Right to refuse orders
AS&S reserves the right to refuse orders. Even if an order has been accepted with legal effect,
AS&S reserves the right to refuse broadcasting material on account of its origins, contents
or technical form, particularly if the contents of a spot violate legal provisions or conflict
with the interests of the broadcasting company. Such decisions are based on a uniform set
of principles. The customer shall be informed immediately of any such decision and of the
reasons for refusal.
7 Prices, discounts, invoicing
7.1 AS&S invoices the prices as set out in its valid price list, and grants the discounts, agency
commission fees and deductions stated in this list. Deductions are granted in the invoice on
the basis of the gross order value (excluding VAT) agreed upon for the contract year in which
the advertisements are placed. These are calculated retroactively, at the latest at the end of
the contract year, according to the actual transacted gross sales. For the purpose of price
calculation, the run time of film copies is calculated on the basis of their actual length. The
length of an advertisement is calculated on the basis of the first and last discernible audio
or video signal. If an advertisement exceeds the time unit specified in the price list, the price
of the next higher time unit shall be applied. Sponsoring and “Best Seconds” are not included
in the total sales volume used for calculating discounts. On the contrary, the prices for these
types of advertisement are agreed upon individually.
7.2 All agreed conditions (incl. price reductions, early payment and volume discounts etc.)
apply directly to the customer placing the order.
7.3 Unless another currency is explicitly specified, all prices stated shall refer to the net
amount in Euros, plus VAT as valid at the time of performance.
7.4 AS&S reserves the right to make surcharges for first spots in cases involving special
formats or broadcasts (both during the early evening program and in sports environments).
The customer shall receive advance written notification of such surcharges.
2 Conformity to legal requirements
Advertising placements must conform to current legislation and treaties on establish¬ment
of the ARD’s regional broadcasting companies BR, NDR, HR, MDR, RBB, SFB, SR, SWR, WDR
as well as to the German Interstate broadcasting treaty [Rundfunkstaatsvertrag] and the
recognized codes of practice of the German Advertising Association (ZAW) and the German
advertising standards board [Deutsches Werberat]. Advertisements for political purposes of
any kind whatsoever, as well as for religious and philosophical views and beliefs are excluded.
This also applies for the use of corresponding statements in the advertisement.
According to the valid version of the German Interstate broadcasting treaty
[Rundfunkstaatsvertrag] (§7 Clause 8 StV): “Television advertisements may not feature
individuals who regularly present news or current affairs programs”.
3 Single orders
Only single orders in which the advertiser is clearly named are accepted for a product or
service to be advertised.
4Involvement of advertising agencies
If an advertising agency places an order, it does so in its own name and on its own behalf.
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7.5 In order to achieve a harmonious transition from the program element to the advertisement
and vice versa, the supplier is entitled to fade the advertising spot in and/or out over approx. 1
% of its total length.
Such transfer of rights also includes the right of AS&S to make a recording for any person who
can plausibly give written proof of an encroachment of his rights and to deliver such recording
to him. AS&S is not obliged to check the legitimacy of use of the broadcasting material. AS&S
shall also be entitled to make a recording for third-party customers for the purpose of listening
to/viewing the entire advertising block in which the advertising spot of the customer may be
contained/included in part or as a whole along with the advertising spot of the third-party
customer. In connection with delivery of the recording to third-party customers, AS&S shall
point out that no use beyond that of the aforesaid purpose
is permitted.
Should any claims be made against AS&S by a third party owing to the use of the broadcasting
material made available to them, in particular video or audio recording media, the customer
shall indemnify AS&S against any damage or costs incurred in this connection.
8 Joint advertising
Joint advertising is subject to approval by AS&S in all cases.
9 Contract year
Orders are processed within one calendar year. The contract year is the calendar year.
10 Responsibility for content
The customer is responsible for the contents of the audio and video material submitted to
AS&S. He is liable for its legitimacy and indemnifies AS&S from any claims by third parties.
12 Submission of broadcasting material
12.1The customer shall undertake to submit the material for the respective broadcast to AS&S
at the latest by the acceptance date stated in the price list or by a specially agreed acceptance
date, but at least 10 working days before the broadcast is due. If broadcasting material is
not supplied on time, or is supplied in a form which is not technically acceptable, or if such
material is refused pursuant to Clause 6 of these General terms and conditions and cannot
be broadcast for any of these reasons, the customer shall still be obliged to pay for the agreed
broadcasting time.
In such case, however, AS&S is obliged to offer the customer a substitute date and time, if
this is possible. If a spot has been refused for reasons which are the fault of the broadcasting
company and/or the marketing company, the customer is entitled to withdraw from the
contract. In the case of loss of or damage to the broadcasting material sent to AS&S, the
liability of AS&S is limited to replacement costs for making a new copy.
12.2The customer is obliged to provide AS&S with the details required for settlement with
the GEMA, in particular the producer, composer, title and duration of the music used, together
with the placement schedule. Before or at the time of submission of the placement schedule,
the customer has to explicitly declare whether industrial records or tapes have been used
to produce the broadcasting material. In this case the customer is obliged, in addition to
aforesaid details, to provide the name of the label, the label code, as well as the title and
number of the audio recording medium. If no such declaration is submitted the customer
affirms that no industrial audio recording media have been used in creating the broadcasting
material.
11 Rights of use
The customer guarantees that AS&S will only be sent broadcasting material for advertisement
placement, in particular audio and video material, for which he, the customer, has acquired
and paid for copyright and performance protection rights required for utilization on television;
this shall also apply if industrial recording media (industrial records and tapes) have been used
to create the broadcasting material. Excepted from this are the broadcasting rights and the
duplication rights for music works included in the GEMA repertoire required for production of
the broadcasting tape, such duplication rights having been acquired and paid for by the ARD
advertising companies by way of contracts with the GEMA.
The customer transfers to AS&S the rights of use of the broadcasting material sent by him, the
customer, such rights applying in time, place and content to the extent required for executing
the order. This also includes the right to transfer such rights of use to the broadcasting
company or companies or to a third party commissioned to handle the broadcast. The rights
of use shall in all cases be transferred without limitation in terms of place and shall entitle
the broadcaster to broadcast the material using all known technical processes and in all
known forms of television. Such rights shall also include the right to simultaneous unchanged
exploitation in all kinds of online media, including the Internet, i. e. the right to broadcast the
spot in such a way that it is broadcast to a number of potential users by way of analog, digital
or other storage and data transmission technologies via electromagnetic waves through all
kinds of transmission networks or by wireless transmission so that these are able to receive
and reproduce the spot parallel to all other forms of television via online media (e. g. Internet),
irrelevant of what receiver device is being used (Simulcast).
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13 Adherence to broadcasting times
Agreed broadcasting times are adhered to wherever possible; however AS&S does not
normally ensure that the advertisement will be broadcast at a specific time, in a specific
order in conjunction with a specific framework program or that the so-called exclusion of
competition will be observed. Sub-clause 7.4 is not affected by this.
16 References in other forms of advertisement
Reference to an advertisement placed with AS&S may only be made in other advertising
media if it is made quite clear that the said advertisement is not part of the general television
program but is a placement in the commercial advertising block. No formulations which
associate advertisements with the broadcasting companies showing them are permitted.
14 Rescheduling of advertisement broadcast
14.1If an advertisement cannot be broadcast at the envisaged time due to program changes, or
if it is cancelled due to a technical fault or operational interruption for other reasons, it will be
rescheduled to be broadcast earlier or later. Before the advertisement can be rescheduled, the
customer must give his approval, unless the time by which it is being rescheduled is negligible.
Rescheduling of a spot is negligible if it remains within the same editorial environment and
the new broadcasting time is no more than 15 minutes earlier or later than the originally
scheduled time of broadcast. If it was not possible to obtain the required approval or if this
was not subsequently given, the customer can demand substitute broadcast at comparable
conditions, if the availability of slots permits this. If this option is not possible, the customer
can claim for reduction of the price due to bad or reduced performance. Any further claims are
excluded.
14.2AS&S is obliged to reimburse the fee if the advertisement has not been broadcast due to
interruption of all transmission channels belonging to the “First Program” (Erstes Programm),
except if broadcasting of the advertisement would have been rescheduled for earlier or later. If
only some of the transmission channels are interrupted, AS&S shall reimburse a proportionate
share of the fee if more than 10% of registered TV receivers were not able to receive the
broadcast. The customer can make no further claims beyond this, especially if there has been
an interruption in broadcasts by satellite.
The input of suitable regional TV signals into the German cable network is the responsibility
of the respective network operators. In this respect, AS&S and/or the advertising companies
represented by AS&S accept
no liability.
17 Force majeure, customer’s withdrawal from the contract
17.1 In the event of force majeure, either of the contracting parties may withdraw from the
contract with immediate effect, unless AS&S has already delivered the service. AS&S is then
obliged to reimburse the customer’s fees for the cancelled advertisement placement(s). The
customer has no right to further claims. Force majeure includes, in particular, civil unrest, fire,
power failure, storm damage, strikes, lock-out, damage due to construction work and similar
events beyond the control of AS&S.
17.2In all other cases, the customer must send a written withdrawal request which must be
received by AS&S at least 6 weeks before the first of the broadcasts which are to be cancelled is
due. If the customer fails to meet this deadline, AS&S can refuse acceptance of the withdrawal
if it is not able to sell the contractually agreed broadcasting times to other customers.
17.3Withdrawal pursuant to 17.2 is not possible in the case of fixed orders (e. g. booking of
“Best Minute”).
18 Credit notes
If the customer is entitled to reimbursement, AS&S shall issue a corresponding credit note to
the customer, and this shall be deducted from the next invoice.
19 Customer’s liability
If the customer, the advertiser or his vicarious agent violates a contractual obligation, the
customer shall indemnify AS&S and the company broadcasting the advertisement against
any third party claims. This also applies to the costs of reasonable legal defence.
20 Price changes
Changes to prices in ongoing contracts do not come into force until at least one month after
notification has been sent to the customer. In such event, the customer can withdraw from
the contract at the time the change comes into force. He must notify AS&S of this withdrawal
immediately, at the latest within 10 days of the change being announced.
15 Rescheduling due to the identity of persons
AS&S reserves the right to reschedule the broadcasting of an advertising spot to another day,
if possible at an equivalent time of day, if the advertisement features persons well known on
TV and who are due to appear on the program of “Das Erste” on the day the advertisement
broadcast was originally planned. Clause 14 Subclause 1 Sentence 2 shall not apply here.
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in the course of cooperation, and pledge not to use such information for their own or other
purposes, but only as far as is necessary for duly and properly performing the tasks within the
bounds of this contract.
All information and documents of a party are confidential if they are marked in writing as
being confidential, or are obviously confidential by their very nature, in particular company
and business secrets.
23.2Publications of any kind whatsoever which are connected to this cooperation are subject
to prior approval of the other party. AS&S is entitled, however, to use the name of the customer,
his brand and logo and information on the order for reference purposes, provided that the
aforesaid secrecy obligations are fulfilled.
21 Offset of claims, right of retention
21.1The customer may only offset his claims against counterclaims if such claims are
undisputed or legally enforceable.
21.2Any claims of the customer to right of retention shall be excluded if the counterclaims are
from another contractual relationship. If the counterclaims result from the same contractual
relationship, claims to right of retention are only permissible if such counterclaims are
undisputed or legally enforceable
22Warranty rights/liability on the part of AS&S and/or the advertising companies
it represents
In the case of bad or reduced performance on the part of AS&S due to circumstances beyond
the control of AS&S, the customer’s warranty rights are limited at his discretion either to
a replacement broadcast at an equivalent time or a reduction of the price in proportion to
the extent of the bad or reduced performance. Reduced performance is acknowledged, for
example, if more than 10% of the technical coverage as documented in the IVW (German
Circulation Control Board) audit was not achieved, or the broadcast was of inferior quality.
The customer’s warranty rights lapse after 12 months. Any further claims by the customer, in
particular for compensation instead of delivery and claims for replacement of any other direct
or indirect damage – including ancillary or consequential damage, on whatever legal grounds
– are excluded. This shall not apply if
a) AS&S has maliciously concealed a legal defect or defect of quality or has given a guarantee
for the absence of such defects or for the quality of performance;
b) the damage is due to intent or gross negligence on the part of AS&S, one of its legal
representatives or vicarious agents or to negligent breach of any essential contractual
obligations on the part of AS&S or one of the aforesaid persons;
c) culpable breach of obligation on the part of AS&S, its legal representatives or vicarious
agents has led to bodily injury or damage to health;
d) liability is established pursuant to the German Product Liability Act, [Produkthaftungsgesetz]
.
In the case of simple negligence, AS&S’ liability is limited in amount to foreseeable damage
typical of the contract concerned.
24 Final provisions
24.1lf individual provisions of these general terms and conditions should be invalid, the
validity of the remaining provisions shall not be effected.
24.2
Place of performance and jurisdiction is Frankfurt am Main.
24.3
The laws of the Federal Republic of Germany shall apply.
Subject to alteration.
Up-to-date: September 2012
23 Confidentiality
23.1Both parties agree to maintain secrecy on any confidential matters and matters worthy
of protection in respect of the other party, which have been revealed or made known to them
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ARD-Werbung SALES & SERVICES GmbH
Bertramstrasse 8 / D-Bau
60320 Frankfurt
Phone: +49 69 154 24-0
Fax: +49 69 154 24-299
www.ard-werbung.de
Management
Berthold Brunsen -300
berthold.brunsen@ard-werbung.de
Bernhard Cromm -100
bernhard.cromm@ard-werbung.de
Elke Schneiderbanger -200
elke.schneiderbanger@ard-werbung.de
Management, Research and Service
Dieter K. Müller -101
dieter.mueller@ard-werbung.de
Director, Media Service
Oliver Bertsch -220
oliver.bertsch@ard-werbung.de
Director, TV Research
Karl-Heinz Hofsümmer -122
karl-heinz.hofsuemmer@ard-werbung.de
Director, Market and Advertising Research
Christoph Wild -132
christoph.wild@ard-werbung.de
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ARD & ZDF Fernsehwerbung GmbH
Bertramstraße 8
60320 Frankfurt am Main
www.ardzdf-fernsehwerbung.de
Director of Sales
Tobias Lammert
Phone: +49 221 56931-510
lammert@ardzdf-fernsehwerbung.de
Management, TV Marketing
Uwe Esser -108
Telefon: 0221/56931-501
uwe.esser@ard-werbung.de
Director, TV Planning
Matthias Deml -238
matthias.deml@ard-werbung.de
Director, Sports Marketing
Michael Lina
Telefon: 089/205070-560
michael.lina@ard-werbung.de
Sponsoring „Das Erste“
Ines Geislinger
Telefon: 089/5900-10725
ines.geislinger@ard-werbung.de
Director, Corporate Communication/Press
Norbert Rüdell -218
norbert.ruedell@ard-werbung.de
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Sales Office North (incl. Berlin)
Achim Gätjen
Phone: +49 40 413543-512
gaetjen@ardzdf-fernsehwerbung.de
Sales Office West
Alexandra Meier
Phone: +49 221 56931-520
meier@ardzdf-fernsehwerbung.de
Timo Lamprecht
Phone: +49 40 413543-515
lamprecht@ardzdf-fernsehwerbung.de
Markus Thomas
Phone: +49 221 56931-522
thomas@ardzdf-fernsehwerbung.de
Sales Office Center (incl. East)
Gaetano Anzalone
Phone: +49 69 15424-262
anzalone@ardzdf-fernsehwerbung.de
Sales Office South (plus international)
Sabine E. Schmidt
Phone: +49 89 205070-590
schmidt@ardzdf-fernsehwerbung.de
N.N.
Phone: +49 69 15424-282
Thomas Wieser
Phone: +49 89 205070-595
wieser@ardzdf-fernsehwerbung.de
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ARD-Werbung
SALES & SERVICES GmbH
Always an Added Value
ard-werbung.de
Bertramstraße 8/D-Bau
60320 Frankfurt
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Phone: +49 69 15424-238
Fax: +49 69 15424-233
info@ard-werbung.de