April - [[Organization]] | [[City, State]] | [[Organization]] | [[City, State]]

THE OFFICIAL VOICE OF THE
ARLINGTON CHAMBER OF COMMERCE
VOL. LVIII, NO. 4 APRIL 2016
FEATURED PHOTO: 2016 Hospitality Award
Winners
SPECIAL THANKS TO
ARLINGTONIAN
GRAND SPONSOR
IN THIS ISSUE
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3
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4-5
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6-7
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8
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10
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12
Calendar
Chair's Message
Milestone Anniversaries
Members in the News
Welcome New Members
Hospitality Awards Review
Volunteer Arlington Day
Chamber Scene
ShopChamber
Business Advocacy
Nonprofit Spotlight
Arlington Economic Development
Opportunity Works
Small Business Roundtable
Chamber Thank You
H O S P I TA L I T Y AWA R D S R E V I E W
Recognizing Arlington's Hospitality Superstars
On March 22, the Chamber honored exceptional members
of Arlington's hospitality industry at the 12th Annual
Hospitality Awards held at the Crystal Gateway Marriott.
This lively event focused on those who make Arlington
County a wonderful place to live and visit. Hospitality
workers that received awards are not managers, who are
often recognized at this type of awards ceremony, but rather
the employees whose work directly affects the customers on
a daily basis.
Blake Settle (Ritz-Carlton Pentagon
City) with Dori Familiant
and Chris Raines after
accepting his award.
"The hospitality industry is incredibly important to Arlington
and to our Chamber," said Arlington Chamber of Commerce
President & CEO Kate Bates. "Getting the additional
Transient Occupancy Tax surcharge reinstated was our
number one legislative priority for 2016, and we're thrilled
that our efforts resulted in success and much needed funding for Arlington Convention and
Visitors Services to help better promote and serve those in Arlington's hospitality industry!"
Chris Raines, General Manager of the Holiday Inn Rosslyn and co-chair of the Arlington
Chamber Hotel General Managers Committee, opened the ceremony. In addition to Mr.
Raines, Dori Familiant, General Manager of the DoubleTree Crystal City hotel and
co-chair of the Arlington Chamber Hotel General Managers Committee, assisted with the
presentation of the awards. Bates announced the winners, including the Bob Klein Legendary
Service Award Winners who have served 25 or more years.
Turn to pages 6-7 to view photos, event sponsors, and more details about the event.
VALOR AWARDS PREVIEW
Honor Arlington's Heroes
FEATURED EVENTS
VOLUNTEER ARLINGTON
DAY
APRIL 26
12:00 p.m. - 4:00 p.m.
Kickoff at The Arlington
Employment Center
SMALL BUSINESS
ROUNDTABLE
APRIL 27
11:45 a.m. - 1:00 p.m.
Chamber Board Room
April 19, 2016 • 11:30 a.m. - 2:00 p.m.
Fort Myer Officers' Club
Joint Base Myer-Henderson Hall
On Tuesday, April 19, the Arlington Chamber of Commerce
will host the 34th Annual Valor Awards to recognize the
men and women who keep Arlington safe. For their heroic
efforts in the line of duty, members of Arlington County's
Office of Emergency Management, Police Department, Fire
Department and Office of the Sheriff will be recognized.
Year after year, the Valor Awards honorees include men and
women whose quick and decisive actions have saved the lives of
many. Join the Chamber in honoring Arlington's heroes and hear
the stories of their courageous efforts in the line of duty.
GRAND SPONSOR
Doug Hill, Vice President, Weather and Chief Meteorologist at
ABC7/WJLA-TV, will emcee the event.
To register, visit www.arlingtonchamber.org/events or call
opportunities are still available. Call for details.
COMPLETE CHAMBER CALENDAR: PAGE 2
SPECIAL THANK YOU TO
703-525-2400. Sponsorship
CHAMBER AT A GLANCE
APRIL AT THE CHAMBER
THE CHAMBER
E X E C U T I V E C O M M I T T E E
Todd Yeatts, Chair
Tina Walker, Chair-elect
Kevin Shooshan, Immediate Past Chair
Tim Hughes, Past Chair
Kate Bates, President & CEO
Lindsey Rheaume, Treasurer
Scott Ritter, Assistant Treasurer
Shannon Bailey, Vice Chair - Communications
David Kinney, Vice Chair – Business Advocacy
Joe Prentice, Vice Chair - Member Affairs
David Isaacson, Vice Chair - Membership
Development
Charles Clohan, Vice Chair – Community
Engagement
VOL. LVIII, NO. 4 APRIL 2016
S T A F F
Kate Bates, President & CEO
Cassie Bate, Events & Development Director
Mike Rosenow, Membership Director
Meredith Smith, Communications Manager
Alex Held, Membership Engagement Manager
Hannah Dannenfelser, Member Services
Administrator
Victoria Klisch, Events Associate
2
MEMBER: U.S. Chamber of Commerce &
Virginia Chamber of Commerce
AMBASSADOR
COMMITTEE
MEETING
4 MONDAY
4:00 p.m. - 5:15 p.m.
Chamber Board Room
SMART START
Maximize your Chamber membership by
attending this free networking seminar and
information session about meeting new clients,
business associates and how to utilize the
benefits of Chamber membership.
Chamber Board Room
D I R E C T O R S
COL. Michael Henderson, Joint Base MyerHenderson Hall
1 FRIDAY
9:00 a.m. - 10:00 a.m.
Chamber Board Room
COMMUNICATIONS 5 TUESDAY
COUNCIL MEETING 9:00 a.m. - 10:00 a.m.
Shannon Bailey, Global Thinking
Kate Bates, Arlington Chamber of Commerce
Lucy Bowen McCauley, Bowen McCauley Dance
Doug Brammer, Verizon
Mary-Claire Burick, Rosslyn Business Improvement
District
Linda Chandler, Linden Resources, Inc.
Crystal Christmas-Watson, Crystal City Marriott
Charles Clohan, Dittmar Company
Travis Cutler, Dominion
John Finlay, Crystal City Sports Pub
Amanda Fischer, Grade A Marketing
Michael Foster, MTFA Architecture
Angela Fox, Crystal City Business Improvement
District
Betsy Frantz, Leadership Arlington
Andy Fuhrmann, Clark Construction
John Gallagher, IAM Services Corp.
Michael Garcia, State Farm Insurance
Nancy Goodman-Thevoz, A Main Event Caterers
Brian Gordon, Apartment and Office Building
Association
Greg Hamilton, Arlington Magazine
Timothy Hughes, Bean, Kinney & Korman, P.C.
Todd Ihrig, H.D. Vest Investment Services
David Isaacson, TMI Foundation
Sonia Johnston, John Marshall Bank
David Kinney, Kinco, LC
Tina Leone, Ballston Business Improvement District
Deborah Lipman, Metropolitan Washington Airports
Authority
Pinkie Dent Mayfield, Graham Holdings Company
Greta Menard, Capital MarCom
Greg Mullan, George Mason Mortgage, LLC
Dr. Patrick Murphy, Arlington Public Schools
Barbara Nicastro, The Law Offices of Barbara E.
Nicastro
Robb Parker, Vornado/ Charles E Smith
Joe Prentice, State Department Federal Credit Union
Jay Reiner, Jay E. Reiner, CPA
Lindsey Rheaume, EagleBank
Scott Ritter, United Bank
James Ryerson, Marymount University
Marie Schuler, Comcast Cable Communications
Kevin Shooshan, The Shooshan Company
John Snedden, ROCKLANDS Barbeque and Grilling
Company
Adrian Stanton, Virginia Hospital Center
Karolyn Stuver, Fluor
Tina Walker, BAE Systems
Tristan Wright, M&T Bank
Todd Yeatts, The Boeing Company
Mark Zetlin, Mercedes - Benz of Arlington
U.S. ARMY LIAISON
TO THE
BOARD
GREEN BUSINESS
COMMITTEE
MEETING
GOVERNMENT
AFFAIRS/ECONOMIC
DEV. COMMITTEE
MEETING
6 WEDNESDAY
9:00 a.m. - 10:00 a.m.
Chamber Board Room
SMART START
7 THURSDAY
4:00 p.m. - 5:15 p.m.
Chamber Board Room
OPPORTUNITY WORKS
RALLY (OPEN ONLY TO
OW VOLUNTEERS &
BOARD OF DIRECTORS)
11 MONDAY
5:30 p.m. - 6:30 p.m.
Vantage Point Rooftop Restaurant
MEMBERSHIP
DEVELOPMENT
COMMITTEE
MEETING
12 TUESDAY
8:30 a.m. - 9:30 a.m.
Metro 29 Diner
EXECUTIVE
COMMITTEE
MEETING
13 WEDNESDAY
8:00 a.m. - 9:30 a.m.
Chamber Board Room
BREAKFAST
CONNECTION
14 THURSDAY
7:30 a.m. - 9:00 a.m.
Holiday Inn Rosslyn
VALOR AWARDS
19 TUESDAY
11:30 a.m. - 2:00 p.m.
Ft. Myer Officers' Club
EDUCATION &
WORKFORCE DEV.
COMM. SCHOOL BOARD
CANDIDATE DISCUSSION
19 TUESDAY
4:00 p.m. - 5:30 p.m.
George Mason University
GOVERNMENT
AFFAIRS/ECONOMIC
DEV. COMMITTEE
MEETING
20 WEDNESDAY
9:00 a.m. - 10:00 a.m.
Chamber Board Room
BUSINESS AFTER
BUSINESS
21 THURSDAY
5:00 p.m. - 7:00 p.m.
Bean, Kinney & Korman, P.C.
BOARD OF
DIRECTORS
MEETING
22 FRIDAY
11:45 a.m. - 2:00 p.m.
VOLUNTEER
ARLINGTON DAY
26 TUESDAY
12:00 p.m. - 4:00 p.m.
Hosted by AHC, Inc. - Location TBA
Kickoff at The Arlington Employment Center
COMMUNITY
ACTION
COMMITTEE
MEETING
27 WEDNESDAY
9:00 a.m. - 10:00 a.m.
Chamber Board Room
SMALL BUSINESS
ROUNDTABLE
27 WEDNESDAY
11:45 a.m. - 1:00 p.m.
Chamber Board Room
YEA! TRADE SHOW
28 THURSDAY
4:00 p.m.- 7:00 p.m.
Ballston BID Farmers Market
REGISTER TODAY! 703-525-2400
WWW.ARLINGTONCHAMBER.ORG
7 THURSDAY
4:00 - 5:15 p.m.
Chamber Board Room
2009 14th Street, North
Suite 100
Arlington, VA 22201
GRAND SPONSOR
Greg Mullan -
PREMIER SPONSOR
Michael Garcia-State Farm Insurance
BREAKFAST CONNECTION
Promote your business before the workday even
begins! The format of the Breakfast Connection
gives attendees a chance to bring their
business to the table, literally. This event focuses
on roundtable power networking and provides
attendees the chance to exchange business
cards, develop new prospects and share a 60
second commercial with each table.
14 THURSDAY
7:30 - 9:00 a.m.
Holiday Inn Rosslyn
1900 N. Fort Myer Dr.
Arlington, VA 22209
GRAND SPONSOR
BUSINESS AFTER BUSINESS
End your busy work day on a high note with
delicious food and drink, mixer-style networking,
and the opportunity to win great door prizes,
including cash from the jackpot available each
month.
21 THURSDAY
5:00 p.m. - 7:00 p.m.
Bean, Kinney &
Korman, P.C.
2300 Wilson Blvd.
Suite 700
Arlington, VA 22201
Don’t forget to check the Chamber’s website
calendar for upcoming events and schedule
updates.
Fast and easy, the website allows you to
register for events online and provides
information on the location, time, and topic of
a function.
2016 ANNUAL CORPORATE
SPONSORS
The Importance of the Board
Each month, I emphasize the important role the Arlington
Chamber of Commerce plays in advocating for business in
our County and with the General Assembly in Richmond.
This is our core function and we strive to achieve success in
a variety of ways.
Of course, the Chamber does many other things to
enhance its value and contribute to the enrichment of our
community. These “things” range from hosting educational
events, partnering for community events, recognizing the
achievements of individuals, providing opportunities to
network and improve business practices, and the list could
go on. If you want to see more, visit our website at:
www.arlingtonchamber.org and view our events calendar.
To d d Ye a t t s
These events are made possible by a hard-working staff
under the direction of our Chamber President & CEO, Kate
Bates. The staff does an incredible job each month. We also
have numerous volunteers that participate in a variety
of committees that focus on key areas to ensure our members truly receive the value of
belonging.
CHAIR’S MESSAGE CORPORATE SPONSORS
CHAIR’S MESSAGE
Another key component of the Chamber structure that is integral to our success is the
individuals that serve as members of our Chamber Board. There are 48 members of the
2016 Board of Directors; their names and the companies and organizations they represent
can be found on the inside cover of this publication. Take a minute to look at the names.
You might see a neighbor, a co-worker, a fellow parent, club member or someone you
volunteer with.
Our board is a diverse group, as you can see by the professions, companies, organizations
and practices they represent. We range from non-profits to multi-national corporations.
Our spectrum includes performing arts, the hospitality industry, professional services
and businesses large and small. Our board also hails from more than 20 different states
providing different but complimentary approaches to problems.
The one thing these individuals all possess is the willingness to serve and give back to the
community.
VOL. LVIII, NO. 4 APRIL 2016
This dedication is not limited to improving the business climate.
Our Board is made up of individuals that serve on more than 80 additional boards,
committees, councils and commissions at the local, regional, state and national level.
Arlington, the Greater Metro DC area, our Commonwealth and our Country all benefit from
the time and talent these individuals freely give. Our Board makes an impact on national
leadership and performing arts groups. We serve as gubernatorial appointees and trustees
at universities and regionally on committees related to military and veteran’s affairs,
women and minority issues, health, education, leadership, finance and security.
The Community Bank of the Nation’s Capital
Locally, the Arlington Economic Development Commission, the YMCA, A-SPAN,
Arlington Community Foundation, Virginia Hospital Center are all served. We
strive to address issues that need to be improved but also understand the importance of
belonging in order to improve our community through service in organizations like the
Kiwanis, Optimist, Veterans of Foreign Wars and Leadership Arlington.
I am proud to serve as the Chair of the Arlington Chamber of Commerce but equally as
proud to call the incredible group of men and women on our board my friends. I appreciate
all they do for the Chamber and outside of the Chamber!
Todd Yeatts
The Boeing Company
The Arlingtonian (USPS 534030) is published
monthly by the Arlington Chamber of Commerce,
2009 14th Street North, Suite 100, Arlington, VA
22201. A subscription rate of $4 per Chamber
representative is collected as part of annual
membership dues. Periodicals postage paid at
Arlington, VA.
Members in the News article submissions must be
emailed to communications@arlingtonchamber.
org and received by the first of the month prior
to the publication month (i.e. May 1 for June
Arlingtonian).
Articles printed in this newsletter submitted by
members represent their ideas and beliefs and do
not necessarily reflect the views of the Arlington
Chamber of Commerce.
3
MEMBERS IN THE NEWS NEW MEMBERS MILESTONES
MEMBERS IN THE NEWS
E N T E R P R I S E
Enterprise Knowledge named to "100 Companies that Matter
in Knowledge Management" list
APRIL MILESTONE
ANNIVERSARIES
C O N G R AT U L AT I O N S !
THIRTY FIVE YEARS
HYATT REGENCY CRYSTAL CITY AT
REAGAN NATIONAL AIRPORT
TEN YEARS
ARLINGTON COUNTY DEPARTMENT
OF TECHNOLOGY SERVICES
FIVE YEARS
ARLINGTON MAGAZINE
ARLINGTON PARTNERSHIP FOR
CHILDREN, YOUTH & FAMILIES
KB CONCEPTS P.R.
WELCOME NEW MEMBERS
INFORMATION TECHNOLOGY
SOTERIA
VOL. LVIII, NO. 4 APRIL 2016
KNOWLEDGE
Larry Trotter II
5111 8th Rd S #13
Arlington, VA 22204
Phone: (571) 230-2470
E Mail: trotter@securitynmind.com
Web Address: www.securitynmind.com
Sponsor: Staff
A Cybersecurity services company with certified
professionals. Services include Network,
Web-Application, IoT, and Wireless testing,
Incident Response, Mobility and Security
assessments.
REAL ESTATE - COMMERCIAL
MOORE & ASSOCIATES, INC.
Ed Asher
2900 South Quincy Street, Suite 450
Arlington, VA 22206
Phone: (703) 845-1057
E Mail: ashere@mooreassociates.com
Web Address: www.mooreassociates.com
Sponsor: Staff
Moore is a full-service commercial real estate
investment firm. Moore's current primary
focus is to lease up 2900 South Quincy Street in
Shirlington.
Enterprise Knowledge (EK) has been named to the 17th annual list of KMWorld
Magazine’s “100 Companies that Matter in Knowledge Management.” This is the
second year in a row that EK has made this list of Global Knowledge Management
consultancies and solutions providers. EK is recognized for providing end-to-end
Knowledge and Information Management solutions focused on providing practical
business value.
“Our inclusion on this list is welcome recognition that we’re doing things
differently," said EK CEO Zach Wahl. "We’re focusing on providing real world value
and partnering with our clients to ensure their success.” Joe Hilger, COO of EK,
added, “We’re happy to have KMWorld recognize our leadership in the knowledge
and information management services field.”
L I N D E N
RESOURCES
Congressman Don Beyer Meets with Linden Resources
On March 11, Congressman Don
Beyer, U.S. Representative from
Virginia's 8th District and a longtime advocate for Virginians
with disabilities, toured Linden
Resources, a 57 year old nonprofit working for employment
Congressman Don Beyer with
opportunities for veterans and
Linden Resources CEO Linda Chandler
people with disabilities. After touring
Linden’s employment programs,
Rep. Beyer met with Linden board
members and senior staff to discuss various legislative issues and policies of
interest to people with disabilities and the organizations that provide employment
services to the community.
M A R Y M O U N T
UNIVERSITY & MENDENHALL PROPERTIES
Marymount University Alumni Achieve Savings Through the
Affinity Program
As an exclusive benefit to alumni of Marymount University, the University
has partnered with Mendenhall Properties to provide a comprehensive solution
for alumni around the globe access to substantial savings when buying or selling a
home. The Marymount Affinity Alumni Program is meant for every graduate of
the University. Erin Mendenhall, Principal of Mendenhall Properties based in
McLean, Virginia, has built a successful business through partnerships, and those
connections are now at the fingertips of Marymount alumni.
Do you practice safe tax? If you don’t, you should.
REAL ESTATE - DEVELOPERS AND
MANAGEMENT
CARUTHERS PROPERTIES, L.L.C.
Justin Miller 4600 N. Fairfax Drive, Suite 1000
Arlington, VA 22203
Phone: (703) 524-8811
E Mail: justin@caruthersprop.com
Web Address: www.caruthersprop.com
Sponsor: Sonia Johnston, John Marshall Bank;
Kevin Shooshan, The Shooshan Company
Caruthers Properties, LLC is a privately held
company founded in 1950 by Preston C.
Caruthers. Caruthers Properties has been a
prominent developer and operator of Northern
Virginia real estate for over half a century.
4
JAY E. REINER
CERTIFIED PUBLIC ACCOUNTANT
p 571 480 5460
1220 N Fillmore St • Ste 400 • Arlington, VA 22201
TAV E R N A & WA S H I N G TO N B U S I N E S S J O U R N A L
Lebanese Taverna Named Best Family-Owned Business in
Washington Business Journal’s Inaugural Award
Lebanese Taverna Restaurant Group, owned and operated since 1979 by the AbiNajm family, has been named a Best Family-Owned Business in the DC region by
the Washington Business Journal. “Family businesses are an important part of
the local economy” said the Washington Business Journal. “The inaugural FamilyOwned Business Awards honor the top multi-generational, family-owned businesses
in our region for overall excellence, innovation, ethics and philanthropy.“
In addition to its business success, the Lebanese Taverna was recognized for its
commitment to philanthropy and community service. From active membership
and serving on numerous area boards, to longtime financial support of St. Jude's
Children's Hospital and Children's Hospital National Medical Center, to providing
sponsorships, gift certificates and pro bono catering to local organizations and
schools, the family believes strongly in giving back. They also host numerous events at
the restaurants to benefit area nonprofits and good causes.
L E A D E R S H I P
ARLINGTON & LEADERSHIP CENTER FOR EXCELLENCE
Great Sucess at Monte Carlo Night Gala
With more than 350 Washington
metropolitan community stakeholders
registered, Leadership Arlington and
Leadership Center for Excellence
proudly hosted a successful Monte
Carlo Night: Casablanca gala in support
of Leadership Arlington's Youth
Program. The event was held Saturday,
March 5, 2016 in Historic "Terminal
A"at Ronald Reagan National
Airport.
Christopher Saabye
5335 Wisconsin Avenue
Suite 440
Washington, DC 20015
Phone: (202) 730-2635
E Mail: csaabye@krisslawatlantic.com
Web Address: www.krisslawatlantic.com
Sponsor: Staff
Atlantic Closing & Escrow is a Title Company
that closes residential and commercial
mortgage loans for purchases and refinances.
RESTAURANTS & FOOD SERVICES
BONEFISH GRILL
Justin Lawrence
1101 S. Joyce Street
Arlington, VA 22202
Phone: (703) 412-2837
E Mail: BG0759@Bonefishgrill.com
Web Address: www.Bonefishgrill.com
Sponsor: Staff
Bonefish Grill is your local seafood destination
in Arlington! Whether you're dining from
the sea or the land, our menu has a little
something for everyone.
RETAIL
CURRENT BOUTIQUE, INC.
Arlington County Board Chair Libby Garvey,
Homeward Trails Animal Rescue Founder Sue
Bell, Leadership Arlington COO Liz Nohra,
and Chamber President & CEO Kate Bates
Returning for its eleventh year, the
Monte Carlo Night theme this year
was Casablanca. Guests dressed with
inspiration from Humphrey Bogart and Ingrid Bergman as they traveled back
to 1940 with this classic love story. Patrons were treated to an exciting array of
activities from a silent auction to Monte Carlo casino-style gaming tables. Kate
Bates, Cassie Bate, Mike Rosenow, and Alex Held attended on behalf of the
Chamber.
A R L I N G T O N
REAL ESTATE - RESIDENTIAL
ATLANTIC CLOSING & ESCROW, LLC
PUBLIC SCHOOLS
Outdoor Lab Celebrates 50 Years of Outdoor Education for
Arlington Students
The Outdoor Lab, a 225-acre facility that provides science and outdoor education to
the students of Arlington County, will celebrate the kickoff of its 50th anniversary
year with a gala event at the National Rural Electric Cooperative Association
(NRECA) on June 4, “50 Years and Counting: Dancing Through the Decades”.
The Outdoor Lab was established in 1967 by Dr. Phoebe Hall Knipling for Arlington
students to learn about and experience the wonders of science and nature in a
hands-on outdoor classroom. Located in Fauquier County, VA, the Outdoor Lab
is managed by the Arlington Outdoor Education Association in partnership with
Arlington Public Schools and hosts classes almost daily. This year 9,000 APS
students – some for the first time – will hike mountains and meadows, observe and
study wildlife, go camping, boating and enjoy many other activities.
Chris Davis
2601 Wilson Blvd
Arlington, VA 22201
Phone: (703) 528-3079
E Mail: info@currentboutique.com
Web Address: www.currentboutique.com
Sponsor: Bill Buck, Buck & Associates
Current Boutique offers handpicked
consignment pieces crafted with quality and
style. At Current Boutique you can indulge
your label addiction without feeling an ounce
of guilt.
NOVA ARMORY
Dennis Pratte
2300 N. Pershing Drive, Suite 2B
Arlington, VA 22201
Phone: (703) 566-2814
E Mail: NOVAarmory@gmail.com
Web Address: www.NOVAarmory.com
Sponsor: John Gallagher, IAM Services; Patty
Leeman, Leeman Consulting Services
Retail and government firearms sales, service,
and training.
STORAGE
CUBESMART SELF STORAGE
VOL. LVIII, NO. 4 APRIL 2016
L E B A N E S E
MEMBERS IN THE NEWS NEW MEMBERS
WELCOME NEW MEMBERS
MEMBERS IN THE NEWS
Nita Murray
6875 Lee Highway
Arlington, VA 22213
Phone: (703) 237-4200
E Mail: store6594@cubesmart.com
Web Address: www.cubesmart.com
Sponsor: Staff
Arlington's newest and most modern selfstorage facility. Conveniently located on Lee
Highway just off of I-66.
5
HOSPITALITY AWARDS REVIEW
12TH ANNUAL HOSPITALITY AWARDS
Celebrating Superstars in Hospitality
More than 80 front-line workers within Arlington's hospitality industry were honored at the 12th Annual Hospitality Awards
held at the Crystal Gateway Marriott. Nominees included a range of hospitality workers from all realms of the industry, from
cleaning and maintenance staff to chefs and pantry, to servers and front desk personnel. Because of this distinction, the Chamber's Hospitality Awards are unlike any other annual Arlington awards ceremony. Hospitality Award winners are nominated for
outstanding customer service, excellence in profession and continuously exceeding their job description. The ceremony also honors
those who have served in the Arlington hospitality industry for 25 or more years through the Bob Klein Legendary Service Award.
During the awards presentation, incredible testimonials were given that represented the excellence and dedication of the award
winners and their continuous efforts to go above and beyond their job requirements to provide superior customer service to their
guests. One winner, Russel Forbes of the Holiday Inn Arlington at Ballston, didn't
hesitate to step up and save the day when people were in need. Last July, there was a fire
at a coffee station inside the ballroom. Mr. Forbes was downstairs in the maintenance
shop and heard the radio call for assistance. Without hesitation, he grabbed a fire
extinguisher and ran to the fire. He immediately began extinguishing the fire and was
able to put it out. Because of his courageous act and quick reaction, major damage was
avoided and no injuries occurred.
Elsy Maldonado of ROCKLANDS Barbeque and Grilling Company is another
example of someone who goes "above and beyond" to assist guests. Originally from El
Salvador, when Spanish speaking customers come in, the nominee will take it upon
herself to go out and help them navigate the menu. She will recommend items and let
the customers do tastings to see what they like. Once when IDing a guest to see if they
were of age, she noticed that it was their birthday. Even though the restaurant was busy,
she wanted to do something special for the customer so she brought out a cupcake with
a candle and wished them happy birthday. The customer was noticeably moved by the
gesture as was the rest of the group.
Elsy Maldonado (ROCKLANDS Barbeque
and Grilling Company) with Dori Familiant
and Chris Raines after accepting her award.
VOL. LVIII, NO. 4 APRIL 2016
Emerlita Baltazar of the Sheraton Pentagon City is a floor concierge who provides
outstanding service and is often reviewed highly by guests. She can handle up to 90 guests by herself on any morning. Recently,
the hotel had a Marine Corps Medal of Honor recipient's family staying in the hotel. This nominee wowed them during their stay
and was very generous and kind, helping them wherever they needed. The family was so appreciative that they invited her to
attend the ceremony with the family at the White House.
6
Tourism and the hospitality industry are among the most important business sectors in our community, and those who were
honored are key in continuing the success of the industry. The Arlington Chamber of Commerce is proud to recognize the
"Superstars" of our important hospitality industry.
Hospitality Award Superstars
Hospitality Award winners are nominated for outstanding customer service, excellence in profession and continuously
exceeding their job description. The Hospitality Award Superstars for 2016 are:
Eric Abanese
Karema Adams
Jay Alemu
Abdul Ali
Jakir Ahmed
Khalid Ahmed
Cecilia Amartey
Darryl Anthony
Lesbi Arias
Olga Arriaza de Blanco
Emerlita Baltazar
Josie Banegas
Berhanu Bedasso
Thelma Poole Brown
Elizabeth Camargo
Camille Chandler
Cheryl Daniels
Yaovi De Sousa
Karol Diaz
Redouane Elazhari
Naima Enneiymy
Arturo Esquival
Russel Forbes
Bennett Gardner
Bezawit Girmay
Mekdes Gutema
Ahmed Haji
Gilbert Hountangni
Aimen Idris
Young Jung
Axi Kassa
Khalid Lhous
Carima Lopez
Blanca Lucas
Elsy Maldonado
Anshirley Martinez
Gamal Mousa
Mary Jane Magbalot
Marcos Martinez
Manna Micael
Ana Monjaraz
Mohamed Mounaji
Jean Ndjoli
Nazikar Orman
Angel Ortega
Dayoung Park
Robin Paz
Erika Perez-Decker
Lee Pressley
Maria Quispe
Luis Ramos
Steven Ruch
Odilia Sanchez
Samuel "Sammy" Semere
Blake Settle
Helina Seyoum
Rute Shiferaw
Heather Smith
Darian Talley
Selam Tamrat
Lien To
Meheran Tecle
Eszelu "Nina" Udo
Victoria Vasquez
Rene Velasquez
Sharon Wessal
Kiet Yang
Hassan Yassin
Barida Zarakpege
Olga Arriaza de Blanco
(Ritz-Carlton Pentagon City)
with Dori Familiant and Chris Raines
after accepting her award.
Of all of the awards, some of the most inspiring are those for legendary
service of 25 or more years. The award was renamed The Bob Klein
Legendary Service Award several years ago in honor of the late General
Manager of the Holiday Inn National Airport who was instrumental in
creating the Hospitality Awards program and its success for the first five
years. The stories told of the Legendary Service Award Winners were some
of the most inspiring.
Even after working at her hotel for 35 years, Janice Edmonds of the
Crystal City Marriott continues to be a valuable member of the team.
As a Concierge Lounge Attendant, she continues to develop personal
relationships with repeat VIP and Rewards members. These guests are
very important to the success of the hotel. One guest had this to say
about her, “She is a wonderful person that was very attentive to our
needs, and she made sure we had everything we needed. She always had a
smile on her face, and was delightful to talk with.”
The following are this year’s Legendary Service Award Winners listed with
their years of service:
Alan Fon, Hyatt Regency Crystal City, 25 years
Mercedes Daleney, Holiday Inn Arlington at Ballston, 25 years
Dora Marin, Ritz-Carlton Pentagon City, 25 years
Emily Minor, Holiday Inn National Airport, 25 years
Shahed Ali, Hyatt Regency Crystal City, 25 years
Joyce Garrett, Crowne Plaza National Airport, 26 years
Lisbe Antayhua, Holiday Inn Arlington at Ballston, 26 years
Rose Simms, Holiday Inn National Airport, 27 years
Blanca Ventura, Holiday Inn Arlington at Ballston, 28 years
Kheim Duong, Holiday Inn Arlington at Ballston, 28 years
Gledia Fernandez, Holiday Inn Arlington at Ballston, 28 years
Assefa Alemu, Hyatt Regency Crystal City, 30 years
Josefina Doral, Crystal Gateway Marriott, 30 years
Grace Kumi, Crowne Plaza National Airport, 33 years
Jember Gebrewahid, Crystal Gateway Marriott, 33 years
Ester Pabico, Crystal Gateway Marriott, 35 years
Janice Edmonds, Crystal City Marriott, 35 years
Special Thanks to Our
Hospitality Award Sponsors
Premier Sponsors
Crystal City Marriott
Crystal Gateway Marriott
Holiday Inn and Crowne Plaza National Airport
Holiday Inn Arlington at Ballston
Holiday Inn Rosslyn
Hyatt Regency Crystal City at Reagan
National Airport
Key Bridge Marriott Hotel
Residence Inn Arlington Ballston
Residence Inn by Marriott - Rosslyn
Sheraton Pentagon City Hotel
The Ritz-Carlton, Pentagon City
The Westin Crystal City Hotel
Patron Sponsors
Arlington Convention and Visitors Service
Littler Mendelson
Yuck Old Paint LLC
Jember Gebrewahid (Crystal
Gateway Marriott) with
Dori Familiant and Chris Raines
after accepting her award.
Emily Minor (Holiday Inn
National Airport) with
Dori Familiant and Chris Raines
after accepting her award.
VOLUNTEER ARLINGTON DAY
VOLUNTEER ARLINGTON DAY HOSPITALITY AWARDS REVIEW
2016 Bob Klein Legendary Service Award Winners
VOL. LVIII, NO. 4 APRIL 2016
12TH ANNUAL HOSPITALITY AWARDS
Support Local Nonprofits
Local volunteers from various businesses will lend a helping hand to area nonprofit
organizations as part of Volunteer Arlington Day 2016 on Tuesday, April 26. Produced
by the Arlington Chamber of Commerce's Community Action Committee, this annual
tradition pairs members of the business community with rewarding half-day service
projects throughout Arlington County.
SPECIAL THANK YOU TO
GRAND SPONSOR
Are you looking for more opportunities to do good and
get involved in the Arlington community? This event is a
great way to meet new people and learn about Arlington
nonprofits while helping organizations in need. Volunteer as
an individual or a business.
Are you a nonprofit with volunteer projects that need to get
done? Then make sure to register your organization as a project site for Volunteer Arlington
Day 2016. To sign up as a volunteer or nonprofit project site, contact Victoria Klisch at
eventsassoc@arlingtonchamber.org.
Sponsorships are still available. Contact Cassie Bate at cbate@arlingtonchamber.org for more information.
Register yourself, your business or your organization for Volunteer Arlington Day online at www.arlingtonchamber.org or
call 703-525-2400.
7
CONGRATULATIONS BUSINESS ADVOCACY SHOPCHAMBER CHAMBER SCENE
CHAMBER SCENE
T H E
CHAMBER SCENE FEBRUARY
Your Chamber in the Community
In many ways, the success of Arlington is directly tied to the success of its business community, and the success of the
Arlington Chamber is directly tied to its membership base. This is why the Chamber's Directors, staff and members are
dedicated to supporting community events and happenings. Below are a few highlights of the events Chamber staff and
Board members participated in on behalf of the Chamber.
February 23 – Kate Bates, Cassie Bate, and Mike Rosenow attended the Creative Arlington: Business and the Arts Networking
Breakfast co-hosted by the Chamber, Arlington Economic Development, and the Columbia Pike Revitalization
Organization. Chamber Director Michael Garcia was also in attendance, along with other Chamber members.
February 29 – Cassie Bate, Hannah Dannenfelser, and Meredith Smith attended Arlington Thrive's Young Professionals Hop To It
Bingo Happy Hour.
SHOPCHAMBER
Thank you to everyone who supported the Chamber's Nonprofit
Organization members during the month of March! Please support
the Chamber's Home & Professional Services members during the
month of April. A full list of Home & Personal Services members can
be found on the Chamber website.
Last year, Kevin Shooshan (The Shooshan Company) was having
HVAC problems at his home and was referred to John Gallagher
and IAM Services, Corp by Joe Prentice (State Department
Federal Credit Union). John was able to get someone out to
Kevin’s home that morning. This is just one of the many ways using
ShopChamber during Home & Personal Services month can help you
too!
VOL. LVIII, NO. 4 APRIL 2016
Home &
Personal
Services
Create buzz online! Use #ShopARL on social media every time you shop at a member retail location, attend an event at a
member business, or refer a friend to a Chamber business. The first Friday of each month is ShopChamber Friday! For April,
share with your followers some of the Home & Personal Services members you work with.
BUSINESS ADVOCACY
B U S I N E S S A D V O C A C Y U P DAT E
United Air Service IAD-Cuba
In February, Kate Bates and
2016 Chair Todd Yeatts
attended a meeting for
Arlington County's new
Military & Veteran's Affairs
Committee. Both will be
serving on the committee
on behalf of the Chamber.
In March, the Chamber sent a letter to Anthony Foxx,
Secretary of the United States Department of
Transportation, expressing our strong support of the
application of United Airlines to provide air service
between the U.S. and Cuba, specifically supporting
Saturday service between Washington Dulles
International Airport and Havana's José Martí
International Airport. Granting United's request would
provide very significant economic and consumer benefits
to the Capital region's area businesses, entrepreneurs
and travelers, including many Arlingtonians and
Arlington businesses. That letter can be found on the
Chamber website.
8
APRIL
Members can be involved in shaping policy positions through
the Chamber's Government Affairs & Economic Development
Committee. The Government Affairs & Economic Development
Committee typically meets on the first and third Wednesdays
of the month at 9:00 a.m. in the Chamber Board Room. To
be added to the committee distribution list, please email
chamber@arlingtonchamber.org.
CONGRATULATIONS!
We'd like to congratulate our President & CEO Kate Bates on
her March 11 marriage to Ronnie Bates. We wish them all the
best as they begin their new life together!
Raising Awareness and Supporting Survivors of Sexual Assault
by Kelly Spafford, Corporate Giving Manager, Doorways for Women and Families
April is Sexual Assault Awareness Month (SAAM). There are many
ways to get involved, starting with learning more about the issue,
our community’s response and how to support it.
How extensive is the problem?
According to RAINN (Rape, Abuse and Incest National Network),
every 107 seconds, someone in America is sexually assaulted, the
vast majority of whom are women and men under 30. Even more sobering is the fact that 68% of assaults are never reported
to the police, meaning this issue is affecting far more people than we realize. Furthermore, sexual assault intersects with
other traumatic issues including homelessness and domestic violence. Experiencing any one of these issues in your lifetime
is traumatic, but many clients have experienced all three prior to coming to Doorways. For example, the basic need of a roof
overhead can lead to dangerous living environments in which sexual abuse and/or violence is a horrible consequence. These
issues impact more Arlingtonians than you can imagine. Last year alone, calls to our Domestic & Sexual Violence Hotline
increased by 53 percent.
NONPROFIT SPOTLIGHT
NONPROFIT SPOTLIGHT
How are we responding to sexual assault in Arlington?
Doorways for Women and Families creates pathways out of sexual assault, domestic violence and homelessness leading to
safe, stable and empowered lives. Following a multi-year, collaborative effort to evaluate Arlington’s response to sexual and
domestic violence, Doorways officially expanded our mission to include sexual assault in 2015. With more than 37 years of
experience in helping survivors access safety, support and emergency assistance, Doorways is well-equipped to provide this
coordinated and comprehensive response in our community.
Survivors’ most urgent need, and our most important service, is safety. Through our 24-hour Domestic & Sexual Violence
Hotline, highly trained Doorways staff and volunteers provide callers with crisis counseling, safety planning and referrals
to community resources. Accessible through the hotline, Doorways also offers hospital accompaniment for survivors of
sexual assault seeking a Sexual Assault Nurse Examiner (SANE) exam. Specially trained staff and volunteers provide support,
comfort and resources for survivors during this very difficult time. Additionally, Doorways’ Court Advocacy program assists
survivors of with obtaining immediate and long-term legal protections. To learn more about the services Doorways offers,
visit www.DoorwaysVA.org/get-help.
How can Arlingtonians make a difference?
Through Doorways, your support helps our most vulnerable neighbors survive crisis, rebuild their lives and achieve brighter
futures. Here are four simple ways to make an impact this month:
1. Participate in Start By Believing Day on April 6th by committing to believe survivors when they share that they’ve been
sexually assaulted
2. Wear teal, the official SAAM color, for Teal Out on April 20th to demonstrate support for survivors
3. Learn how you can help a friend at www.DoorwaysVA.org/how-to-help-a-friend
4. Raise awareness among your circles by spreading the word about sexual assault, our response and how to get involved
VOL. LVIII, NO. 4 APRIL 2016
Through a four-tiered strategy that includes an immediate, safe response to those in crisis, pathways to emergency shelter and
long-term housing, and a Comprehensive Services Model that is tailored to each woman and family’s strengths, Doorways
meets both immediate and long-term needs while also working to address the economic and societal issues that lead to
violence, poverty and homelessness.
Visit www.DoorwaysVA.org/SAAM for more details and additional ways to join our efforts. Together, we can create a
community where all people live free of violence and have safe and stable housing.
If you or someone you know is in need of support, being hurt by or fearful of their partner, please call our 24-hour Domestic & Sexual
Violence Hotline at (703) 237-0881.
The Chamber is now accepting
applications for the 2016 Best
Business Awards.
Submissions must be received by
Friday, April 22.
SPECIAL THANK YOU TO
GRAND SPONSOR
Save the date for Tuesday, May 24
from 7:30am - 9:30am at the
Sheraton Pentagon City.
For more information, contact events@arlingtonchamber.org.
9
ARLINGTON ECONOMIC DEVELOPMENT OPPORTUNITY WORKS
VOL. LVIII, NO. 34 APRIL 2016
ARLINGTON ECONOMIC DEVELOPMENT
Arlington Brings Its Message of Innovation to SXSW Interactive
by Cara O'Donnell, Public Relations Manager, Arlington Economic Development
Arlington Economic Development (AED) has known that government needs to enhance its technology
transfer with the public sector for several years. In a world where technological advances and
disruptions happen daily, the government’s old system of acquisition and implementation simply does
not work. Cybersecurity, healthcare informatics, data analysis, autonomous vehicles, drones — the list
is endless — and the policies that impact these new technologies and industries are a critical component in
the growth of new industry.
The immense government presence at the annual South by Southwest (SXSW) Festival in Austin, Texas validated our early
assumptions. From President Barack Obama’s keynote kicking off the SXSW Interactive portion of the festival to the dozens
of panel discussions and events that revolved around innovation, technology and government policy, it was clear that AED's
vision of the future of technology transfer between the government and private sector is finally here, and it’s huge in scope.
AED traveled to the 2016 SXSW Interactive Festival to become a part of the technology transfer conversation by having two
panels selected to be presented at SXSW. The first, Big Fat Data Revolution, focused on data utility and how the public and
private sector can effectively utilize — and in turn, capitalize on — data the data that is being harvested. The panel featured
Alex Laskey, CEO of Arlington-based Opower, a revolutionary big-data driven utility efficiency company, as well as former
USCTO and founder of Arlington-based Hunch Analytics Aneesh Chopra and Paul Melby from Capital One Labs.
AED's second panel, “Be the Next Tony Stark,” looked at that connection between government and technology. The U.S. is
a global leader in innovation — but how does the next idea become a reality? Government researchers are turning to the
creative industries for these brilliant ideas and figure out how to develop them. Topics ranged from the Federal Government
and Department of Defense’s role in advancing technology for utilization within the federal government to ensuring that
technology can get into the hands of the consumer. The conversation was driven by Dr. Reginald Brothers from the U.S.
Department of Homeland Security, Gary Shapiro, CEO of the Consumer Technology Association (CTA), Kearie Peak from RL
Leaders and Dr. Daniel Patt, a Program Manager at DARPA.
But it wasn't all about discussion. AED was also all about networking with these brilliant tech companies at SXSW. AED
partnered with the Alexandria Economic Development Partnership (AEDP) and Tech.co to host an entrepreneur pool
tournament in downtown Austin during the festival. The event drew hundreds of attendees looking to interact with fellow
business leaders and technology innovators. Arlington and Alexandria were able to showcase our strengths and why
emerging companies from around the U.S. and the world should consider our jurisdictions when growing their business’
reach. AED and AEDP also hosted a Fireside Chat with Virginia Secretary of Commerce & Trade Maurice Jones, U.S.
Homeland Security’s Dr. Reginald Brothers, and Hope Shimabuku from the U.S. Patent and Trademark Office to discuss why
Virginia, particularly Arlington and Alexandria, are important strategic locations for technology and government services
companies.
AED’s presence at SXSW was meant to market Arlington’s assets and also provide an opportunity to interface with
companies and individuals who are rapidly changing the world in which we live. The connections and impressions made
at SXSW will have lasting impacts for Arlington in the years to come and are an important component in our mission of
lowering Arlington's office vacancy rate.
OPPORTUNITY WORKS
The 2016 Opportunity Works Campaign
has officially begun! This year's campaign
aims to raise $255,000 in coming months
through memberships, sponsorships and
advertising. Our volunteers are off to a
great start, having reached the $104,079 mark by
March 23!
Thanks to everyone who attended our kickoff
event, with a special thanks to Grand Sponsor IAM
Services, Corp and to Kona Grill for hosting us.
Attendees enjoyed drinks and food from the Kona
Grill Happy Hour menu, as well as a networking
scavenger hunt to get to know fellow volunteers.
Opportunity Works Co-Chairs Joe
Prentice and Barbara Nicastro
with John Gallagher (IAM Services,
Corp., OW Grand Sponsor)
10
At the kickoff, we also announced the theme of "I AM...", which incorporates our Grand
sponsor, IAM Services, Corp. The campaign theme highlights that each member is an
individual with specific needs and goals, but together, we are the Chamber. The theme was
announced by our fearless leaders, Campaign Co-Chairs Barbara Nicastro of the Law
Offices of Barbara E. Nicastro and Joe Prentice of the State Department Federal
Credit Union, who shared some interesting facts about themselves in the spirit of the
theme.
How to Market When You Don't Have Time for Marketing
SMALL BUSINESS ROUNDTABLE
GRAND SPONSOR
During the February Small Business Roundtable, Tim Young of Young Marketing
Consulting, discussed how to successfully market your business when you don't have
a lot of time. He encouraged attendees to think of time as an asset and maximize your
time by using some of the tips outlined in the discussion
Recommended Marketing Spend Benchmarks
- B2C companies: 6-12% of gross revenue
- B2B companies: 2-6% of gross revenue
- Companies with revenue less than $5 million: 7-8% of gross revenue
- More than 80% of companies are spending 10% or less of their budgets on marketing.
An easy way to determine how much time to spend on marketing: 40 hours a week x
10% of budget = 4 hours per week on marketing = 2 days a month.
Day 1: Strategy
1. Pick your targets.
2. Build your strategy.
3. Create your business logic.
4. Prepare your offers - Why should someone do business with you? Why are you
different?
Day 2: Tactics
1. Search Engine Optimization (SEO)
2. Digital Advertising/Search Engine Marketing (SEM)
3. Marketing Automation
4. Inbound Lead Generation
The Small Business Roundtable
is an open forum discussion of
topics essential to the success
of small businesses. It is free for
members, though registration
is required, and is held the last
Wednesday of each month in the
Chamber Board Room.
SMALL BUSINESS ROUNDTABLE
FEBRUARY SMALL BUSINESS ROUNDTABLE
REGISTER NOW:
APRIL SMALL BUSINESS
ROUNDTABLE
27 WEDNESDAY
11:45 a.m. - 1:00 p.m.
Chamber Board Room
Presented by Lorraine Nordlinger of
Nordlinger Consulting Group
How should you SEO?
- Use Google analytics and adwords to identify the most popular keywords for what you're offering.
- Use these tools to show you how people think about what you sell.
- Include those keywords in your urls and page titles.
- Take one day and write four blog posts (about 500 words each). Mention the keywords three to four times per blog post,
and schedule these to post every week to increase your page ranking. More people need to be linking to you.
What is Search Engine Marketing? You're basically paying to cut to the front of the line.
VOL. LVIII, NO. 4 APRIL 2016
What is SEO?
- Under the hood stuff - how Google looks at the coding of your site.
- Regularly posting relevant content will boost your SEO.
- Sharing - how many people are linking to your website? Google sees this and says, "A lot of people think this is valuable,
so we'll rank it higher."
How to use SEM:
- Target new audiences (i.e. not your organic terms).
- Think about where and when your audience will be.
- Create your landing page that rewards your lead for giving you their information.
- Set your budget and let the software do the work. No need to micromanage.
- Turn on your campaign, check it in a week, refine as necessary.
- Ads should be simple and straightforward. The first line should say who you are, and the second line is what you offer.
Should you socialize? YES! But do more than just automatic posting.
- Advertising is cheaper on social media, but conversion can be harder.
- Organic sharing helps with SEO, but can be more difficult depending on the industry.
Marketing Automation: Pick your software based on which best supports your business rules. Provision your system (data
fields, forms, email templates, etc.), create your automation workflows, test all scenarios, and sit back and relax. But don't
forget to monitor performance.
Inbound Lead Generation
What makes good carrots (offers that hook the customer)? Offers that are:
- Time sensitive
- Unique
- Valuable
- Personalized
- Repetitive
11
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Suite 100
Arlington, VA 22201
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ARLINGTON REALTY,
ARLINGTON
REALTY,INC.
INC.
celebrating
celebrating
YEARS
YEARS
Family Owned &
Family
Owned
Operated
Since
1984 &
Operated Since 1984
ARLINGTON REALTY, INC.
703.836.6000
Family Owned &
celebratingArlingtonRealtyInc.com
ARLINGTON
REALTY,
Operated Since 1984 INC.
RESIDENTIAL & COMMERCIAL SALES • LEASING • PROPERTY MANAGEMENT
LICENSED IN VIRGINIA, DC & MARYLAND
•
ARLINGTON REALTY, INC.YEARS
• 764 S. 23RD STREET • ARLINGTON, VA 22202
celebrating
YEARS
Family Owned &
Operated Since 1984
We’re Celebrating Our 10th Year!
Thank you Arlington Community! We are committed to
being the best bank, serving the needs of individuals and
businesses with a personal touch. Please stop in today
and let us show you a better way to bank.
JohnMarshallBank.com
The vision of the Arlington Chamber
of Commerce is to be the essential
partner for business success.
THANK YOU!
Jamie Nicholas Printing & Graphics and
Reston Limousine Service for donating door
prizes for the February and March Breakfast
Connections.
Linden Resources for hosting the March
Board of Directors Meeting.
Don Tito for hosting the March Business
After Business.
2300 Wilson Boulevard
Arlington, VA 22201
703-528-1770
The mission of the Arlington Chamber
of Commerce is to strengthen
businesses and the economic
environment for those who work, live
and do business in Arlington.
Member
Sonia Johnston
Regional President
Aaron Seekford - Arlington Realty, Inc. for
donating a door prize for the March Business
After Business.