christi`s story - Christi Harris

Transcription

EST. 1973
DALLAS
NEW YORK
HOUSTON
Growing up on a dusty road 20 miles north of Abilene, Texas, making over her dolls and creating her
first makeover center out of a detached garage was the beginning of something larger than young Christi
could imagine. At a young age her only source of fashion and beauty was gathered from the pages of
Seventeen magazine. Close to her Bible, it was the second best book in her mind. Her role model in
Seventeen was Colleen Corby, a very popular model in the 60s. “I wondered how she had such beautiful
dark hair and camera-ready makeup,” says Christi. Christi dreamed of having that same poise, grace
and beauty. Nothing spurred her interest. She was simply born curious about beauty.
Christi’s fi
After graduating from high school, Christi decided to pursue her fashion
and beauty dreams. Against her parents’ wishes, she loaded up her
things in a small U-Haul and moved to Dallas. Determined to make it on
her own, she applied for a school loan and enrolled in Wade’s Fashion
Merchandising College at the Dallas Apparel Mart. Her parents were always
supportive, even if they disagreed, and told her with enough perseverance
and determination she could do anything. She left home with an ingrained
set of morals, a “west Texas” work ethic, and a heart to help the world.
Christi’s
modeling career
rst busine
ss
Graduation from
Anson High School
Christi discovered her true mentor in Susan Wade, founder of Wade
College. Miss Wade took Christi under her wing after giving her an
extreme makeover. “She assured me I could model and she believed
in me. I shall never forget that Miss Wade told me to get some hot
pants and white go-go boots to go on all of my “go-see” modeling
jobs. I remember dreading that call home to tell my mom that I needed
some hot pants and go-go boots. She thought I was a “fallen” woman
at best and now ... go-go boots,” says Christi. Modeling gave Christi
an opportunity to put into effect the knowledge she had dreamed of
gaining, as a young girl turning the pages of Seventeen magazine. With the
experience of a few modeling jobs behind her, Christi went back to Anson
to visit her family and to make over her girlfriends after church. She couldn’t
wait to share what she had learned. “I can’t tell you how many girls I made
over in west Texas. I would even cut their hair at no charge. I just loved to
see people feel good about themselves and gain confidence”, says Christi.
CHRISTI HARRIS COMPANIES, INC. Corporate Headquarters | 3210 Belt Line Road · Suite 136 | Dallas, Texas 75234 800.346.4599 | www.christiharris.com
CHRISTI’S STORY
Christi’s soda stand
Grand Opening
Growing up on the farm
EST. 1973
DALLAS
NEW YORK
HOUSTON
After going from one cosmetic counter to another in store after store, she realized no one made skin care products to work with the way the
skin actually functions. She couldn’t find anything to back up her research. Quickly she realized that the cosmetic industry is based mostly on
marketing gimmicks, not actual skin biology. It was then that Christi knew she would not sacrifice her integrity to teach the students one thing
and use products that were useless. She asked herself, if skin works one way and we are all born with normal skin, what happens to the skin
to make it oily, dry or out of balance? A little bit of knowledge was all she needed to begin her quest for beauty in a bottle.
When she discovered a chemist lived in her neighborhood, she left a note on his door. He called her back and they later became fast
friends. Intrigued by her dilemma, he voluntarily created some skin care samples, based on her research. Christi asked her students to try
the skin care and they received amazing results. Soon after Christi, at the very young age of 21, founded Christi Harris Cosmetics. She was
on her way to fulfilling her dreams.
Ch
In 1977, she left JRP to begin her own Christi Harris Beauty Clinic in her hometown area of Abilene, Texas.
She knew the start up cost for a school would be too expensive in Dallas, so she traveled back and forth
every other weekend, conducting classes at the Abilene Civic Center. Her Beauty Clinic was a complete
finishing school for all ages where subjects, such as Visual Poise, Voice and Diction, Personality, Social
Graces, Wardrobe, Makeup, Skincare, and Exercise were taught ... all curriculums written and directed by
Christi. Christi’s students ranged in ages from 11 to 65 and traveled to Abilene from all over west Texas.
The fee, a mere $650.00 for a 20 week, 40 hour course, changed the lives of over 100 individuals. This
revenue, along with a $5,000 loan from her parents, allowed her to further build her cosmetic company.
She added professional makeup and brushes
to her already developed skin treatment
products; and she did what she knew how to
do ... teach women how to be beautiful and
confident. Through her educational background
of empowering women to learn to be their own
stylist, makeup artist and beauty expert, she
began to build the Christi Harris brand.
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risti’s Beauty Clini
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Christi’s Beauty
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CHRISTI’S STORY continued...
After her modeling career, Christi applied at the John Robert Powers Modeling School to teach. She quickly
became the Executive Director, enabling her to spread her passion for helping women look their best and
finally ... getting paid for it. One day the owner asked Christi to
update the curriculum for the makeup class. This was an easy
task for Christi since she had eagerly absorbed every thing she
could learn while modeling. After the makeup class curriculum
was favorably received, she was asked to write the curriculum
for the skin care class. Since Christi knew virtually nothing about
skin care, this project wasn’t easy. It required extensive research on
what causes oily and dry skin and how to control problem skin. After
consulting medical and biology books, Christi finished a very detailed
curriculum of exactly what the students needed ... the basics of how
the skin functions, not advertising propaganda based on any certain
product or “potion in a lotion”. With classes starting soon she was
At 20, Executive Director at
given a budget to purchase skin care products for classroom usage.
John Roberts Powers Dallas
EST. 1973
DALLAS
NEW YORK
HOUSTON
rtunity
rect Sales oppo
Christi’s first Di
ne, TX
meeting in Abile
travel and receive updated training. They were then
qualified to share the knowledge with their clients. After
the initial opening of the training center, an employee
suggested Christi open the center to the public on certain
days of the week to create more revenue. She opened
it as the Christi Harris Makeover Center. This elaborate
facility became a beauty playground for women and teens.
Makeover Center lounge area
Her maiden advertisement, for the then $25.00 makeover
lesson placed in the Dallas Morning News, drew more than
450 appointments in its first week. In the following weeks,
as the flood of women who wanted Christi’s
instructional makeovers continued to rise, the retail business
insured. Expanding to include a full-service
hair salon, spa and optical boutique. Private rooms for
consultations from wardrobe to fitness were
added and to take service to an even higher level, a beverage
and bar area was added for those clients
who wanted to linger and further enjoy the Christi Harris
experience. With personalized instructional
workbooks in tow, women left the center with the confidence
and knowledge necessary to recreate
their new look at home every day. Harris continually perfected the lessons through the years, encouraging women to take ownership of their own
beauty through her makeover and self-improvement centers and her national mail order division.
Her simple conviction that women were frustrated with the skincare status quo—simply being “told” what potions and lotions they needed for
their skin type was no longer enough. Christi built her skin treatment on the premise of giving skin what it needs to self-correct and normalize,
eliminating varying treatments for oily or dry skin.
Further, with an innate understanding of women’s psyche, Christi knew every women wanted to be her own makeup artist, replicating the look
professionals were able to achieve to be their most beautiful, not just on special occasions, but every day. It was this niche Christi Harris intended to fill.
Working with women of all ages, young Christi learned most women owned a drawer full of cosmetics, yet utilized only a fraction of them regularly …
not knowing how to use those products to her best advantage. Thus drawing from the knowledge she gleaned from her modeling and self-improvement
school, Christi developed a unique system to teach women how to recreate their beautiful look at home.
Direct Sales
Christi’s first
Dallas, TX
Convention in
At the time Direct Sales seemed the best marketing strategy, and
who better to peddle products than her 100 students who were
perfectly coiffed, poised and beautiful. The company
quickly grew into 17 states and Canada. However,
Christi was frustrated with this one-dimensional way
of marketing, and it was also becoming
more and more difficult to maintain the
quality of her representative’s work.
To facilitate a more in-depth training
program, she opened a 10,000 square
Christi’s first Mak
foot training center in Dallas in
eover Center
opened in 1983
1983, where her reps could
EST. 1973
DALLAS
NEW YORK
HOUSTON
In 1995 Christi launched the first Christi Harris
Flagship Center in the prestigious Galleria Dallas …the premier fashion center that is said
to be Dallas ’ number one tourist attraction. In a 40-foot storefront, sandwiched between
Saks Fifth Avenue and Nordstrom, Christi has turned basic beauty into greater beauty for
literally thousands of women. Basic beauty queens, captains of industry, moms and teens,
not to mention an array of celebrities, have benefited from Christi’s unique instruction.
From the $60 Spirited Girl to the $85 Modern Woman experience all 1 ½ hour makeup
lessons include a lifetime of follow up instruction. Women across America who come to
Dallas to experience Christi’s famous educational lessons have said the Modern Woman
lesson makes them appear 5-6 years younger.
In 2005, Nordstrom began offering
the Christi Harris line in select stores to
include skin, body, hair treatment and antiaging collections. Nordstrom customers
also enjoy her unique Beauty Buddies Boot
Camps and Spa Days designed specifically
for them. These selected instructional
events have fueled great success due to
the perfect pairing of unsurpassed client
service for which both Christi Harris and
Nordstrom have become known.
A passion for meeting women’s needs keeps Christi on top of her game, developing new ideas to satisfy the ever-growing beauty industry. Christi
designed the Brow Planing tool, brushes and brow products that are revolutionizing the way women shape and maintain the perfect brows. No
tweezing, waxing, threading or pain, Christi’s Precision Brow Planing has taken the country by storm. “The brows frame the face, like a frame on a
portrait. Well groomed brows are a necessity for both men and women,” says Christi. She has developed goof-proof tools that assure women they
can do their own brows at home and not depend on someone who may destroy their brow hair forever. Christi says, “If young girls would begin
this process at an early age rather than tweezing they would wind up with a full brow in their 50’s.” It is so easy to grab two or three brow hairs at a
time, create a gap and continue to tweeze to even the gap out. The brow always gets too thin and the hair may never grow back.
With literally thousands of women gracing her doors, this was the
beginning of Christi Harris turning basic beauty into greater beauty for
3 decades of women. Growing up on a farm didn’t stop her dreams of
someday carving her niche in the beauty industry. Christi has stayed true
to her skin theory, never changing her skin care treatment since it was
initially formulated in 1973; and she has continued to develop products
that give immediate results and don’t wind up in the drawer unused. “I
know my philosophy is different, but my clients thank me every day for making products that actually
work and don’t break their pocket book. I know when I was growing up, I would have appreciated this
philosophy”, says Christi.
EST. 1973
DALLAS
NEW YORK
HOUSTON
April 2008 commenced the launch of Christi’s first Beaute Playground in Houston,
Texas at the famed Michael Kemper Salon in Highland Village under the direction
of Houston’s legendary Craig McLemore. McLemore’s artistry has graced the faces
of such notables as Charla Krupp, author of How Not To Look Old, Rachel Hunter,
Victoria Secret model, Frederick Van Der Whal, Houston’s most beautiful Carolyn
Farb, and the list goes on and on.
“It is a perfect marriage. We enhance the salon and the salon enhances us, with
the clients reaping the benefits of the union through experienced artists. With each
subsequent visit to the Playground the client learns fun, helpful techniques. With all
things ‘beauty’ in one location, the concept truly is a Beaute Playground,” says Christi.
As a beauty expert in all areas of self-improvement, fortune 500 companies such as Club Corporation host Christi and her staff along with EWomen Network at their conventions to share knowledge with their women and help eliminate their beauty frustrations, save time and feel and
look their best.
With over 200 skus in the Christi Harris line from skin and anti-aging treatment, body and hair treatment, a full line of professional makeup, goofproof makeup brushes, and precision-designed tools, a woman can re-create her professional look at home through Christi’s educational services
and workbooks. “Women fly into Dallas and Houston to experience the most unique makeup lesson in the entire world. When my artists create
the perfect look on one side of the face and then hand off the tools for the client to do the other side of their face, seeing the results is incredible.
And … what is so unbelievable is they immediately see they can become their own makeup artist. Most clients who chose the Modern Woman
Makeup lesson leave with my “I Deserve It All Collection” … why not if you can look 5-6 years younger”. They leave with workbook in tow and
continued assurance from the best artists in the world who know how to educate. “I have always said … I can eliminate any woman’s beauty
frustrations whether it be skin issues, makeup application, unhealthy hair, you name it, I have proven I can do it and ... I will continually make
beauty affordable to everyone at any age”, said Christi.
Women from around the country come to The Christi Harris Beaute Playground locations to eliminate their life-long battle of the beauty blues. Even
Oprah referred Christi a client who walked out singing the praises of both Christi and Oprah, for referring her to Christi.
Inside Edition came to Dallas to do a “Texas Makeover” and chose Christi Harris to show America what Texas beauty is all about. The segment
was so incredible people are still talking about it. Featured on the catwalks during Mercedes Benz Fashion Weeks, the 2005 International Emmy
Awards official gift bag, and the 2006 Academy Awards Diamond Lounge Retreat for A-Listers, Christi Harris products continue to create a buzz
in the highly competitive beauty industry. Also featured on Fox Business Network in New York City, “Money for Breakfast” with host Peter Barnes
and Alexis Click aired in 2008. National and local magazines and newspapers have written about Christi’s unique beauty tips. Most recently articles
in November 2008 MORE, November Social Swirl, December 2008 O The Oprah Magazine, “What’s up with Brow Planing?” and 2008 issues of
D Magazine, Texas Monthly, Modern Luxury Magazines Dallas and Houston, Houston Chronicle, Dallas Morning News, Florida Sentinel, Paper City
Dallas and Houston and Southern Vanity share Christi’s beauty tips and unique products that give immediate results. She even landed on the cover
along with her mother Leta Touchstone in the 90’s of the ever so popular Sylvia Porter Financial Report Magazine.
June 2007 marked the national test launch of the Christi
Harris Precision Brow Planing™ Bar at an additional
location (other than her Flagship store at Galleria Dallas)
and in January 2008 in Shops at Columbus Circle at the
Time Warner Center. Her new in-depth but simple-to-follow
workbook guides women step by step on how to shape and
arch their brows giving fuller and more defined shape.
EST. 1973
DALLAS
NEW YORK
HOUSTON
After three generations of loyal clients, Christi Harris continues to
spread her passion for beauty through education. See it. Learn It. Do It.
“I have done some exciting things with
celebrities and editors and I have learned
a great deal from my clients but of the most memorable moments I have had in
a long time was when I did the makeup on a set in New York City and I told Ann
Shoket, Editor-in-Chief of Seventeen magazine the only source of fashion I had
as a young girl growing up on a farm in west Texas was Seventeen
magazine. The magazine gave me the desire to enter the fashion
world and to set my goals and never give up until I land on the
pages of those same magazines,” says Christi.
1972
2000
1990
1981
1995
Morthwood University
commencement address
“It is exciting to see my company grow, not only providing women
exceptional makeup and skin care services and lessons, but it is equally
exciting and most heart-warming for my artists to receive a hug from the
clients when they leave. It almost always happens and it’s so inspiring.
We are ready to carry our Texas hospitality and beauty lessons across the nation. It
is all about establishing a relationship with my clients and helping them eliminate their beauty
frustrations” says Christi.
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ics ma
have the bas
EST. 1973
s of ...
from the page
DALLAS
NEW YORK
HOUSTON
Company:
The Christi Harris Companies, Inc.
Established:
1973
Owner:
Christi Harris, President and Founder
Type of Business:
Cosmetics, Health & Beauty
Products:
Professional Makeup & Brushes
Skin, Hair and Body Treatment, Hydradermal “Anti-Aging” Skin Treatment
Home Fragrance, Specialty Precision Brow Planing™ Product & Tools
Dallas Flagship Store:
The Makeover Center at Galleria Dallas
Level One, between Nordstrom & Saks Fifth Ave
800.305.2509
Complete Line of Christi Harris Products & Services
DALLAS
Houston:
Christi Harris Beauté Playground
In The Michael Kemper Salon
Highland Village Shopping Center
Houston, TX
800.346.4599
Complete Line of Christi Harris Products & Services
Department Stores:
Select Nordstrom
Skin, Body, Hair, and
Anti-Aging Treatment
Home Fragrance
Corporate Headquarters:
Christi Harris Cosmetics
3210 Beltline Road #136
Dallas, TX 75234
800.346.4599
Website:
www.christiharris.com
HOUSTON
LOCATIONS AND COMPANY INFORMATION
EST. 1973

christi`s story - Christi Harris

Transcription

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