Media Kit - Today`s Hospitalist

2016 MEDIA KIT
RECRUITMENT ADVERTISING
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2016 Media Kit
important tips
for hospitalist
recruiters
Hospitalists say work schedule is the
most important factor when considering
their next job opportunity.
To find a new job, hospitalists are twice
as likely to view print ads as online job
boards.
4% of our readers have used recruitment
print ads in Today’s Hospitalist to find
a new job.
Half of all hospitalists do not receive
competitor publications—and can only be
reached through Today’s Hospitalist.
Three out of 4 hospitalists have never used
social media in a job search.
Source: June 2014 custom study of
hospitalist publications
Conducted by: Accelara Publishing
Research
Recruitment advertising contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
2015 Media Kit
Recruiting solutions
If you’ve got a job opportunity to fill, Today’s
Hospitalist print and digital platforms are the
best resource for recruiting the most qualified
physicians in the market.
n Today’s Hospitalist Magazine
Today’s Hospitalist reaches 31,000-plus practicing
hospitalists every month, giving it the largest circulation of
any publication targeting hospitalists. This circulation number
includes only physicians who have identified themselves
as hospitalists. It does not include residents or nonphysicians.
n Today’s Hospitalist Job board
Use the online job board for hospitalists to
gain greater visibility for your print ad with a basic
or featured Web posting.
n Web Advertising
Connect with our highly engaged audience
through banner ads and videos. Plus, sponsor
a microsite or create your own content.
n e-Newsletters
Share your job opportunity with 24,000 hospitalists
and allied health professionals via featured job
postings and banner ads in our weekly and
montlhly e-Newsletters.
To learn how Today’s Hospitalist can connect
you with hospitalists, contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
2016 Media Kit
Largest hospitalist reach
and most requested
hospitalist publication.
Multi-channel reach=200,000 touchpoints a month
Today’s Hospitalists’ unmatched multi-channel audience
Total print circulation
33,697 (monthly)
120,000 (monthly)
e-Newsletters
65,000 (monthly)
Web site page views Social media followers 7,634 (ongoing)
Source: BPA statements and publisher’s own data
Circulation
at a glance
Today’s Hospitalist has the largest
total circulation of publications
targeting hospitalists (33,697),
and it goes to more hospitalists
(31,240) than other publications.
This figure includes only practicing
hospitalists, not residents and
nonphysicians.
Two-thirds of our readers have
requested a subscription to Today’s
Hospitalist Magazine, more than
any competing publication.
To learn how Today’s Hospitalist
can connect you with hospitalists,
contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
Which publication is reaching hospitalists?
Practicing Hospitalists* Total circulation
Today’s Hospitalist
31,240
33,697
SHM / The Hospitalist
28,287
33,634
Journal of Hospital Medicine 10,007
10,007
ACP Hospitalist
31,277
No BPA data**
* Hospitalist circulation excludes residents and nonphysicians
** Circulation breakdown not publicly available
Source: 2015 published BPA statements and rate cards
Half of our readers can only be reached
through Today’s Hospitalist.
Which membership societies do hospitalists belong to?
Society of Hospital Medicine
48%
American College of Physicians
47%
American Academy of Family Physicians 12%
American Academy of Pediatrics
8%
Source: June 2015 custom study of hospitalist publications
Conducted by: Accelara Publishing Research
2016 Media Kit
No. 1 in readership
Today’s Hospitalist boasts the
largest list of practicing hospitalists
with the highest levels of reader
engagement.
Hospitalists say Today’s Hospitalist is
by far the most important source of
coverage of their hospitalist careers.
Publication with the most practical/usable coverage:
Today’s Hospitalist
70%
SHM / The Hospitalist
10%
ACP Hospitalist
12%
Journal of Hospital Medicine
5%
Nearly half our readers have used
Today’s Hospitalist for job hunting
support.
How have you used Today’s Hospitalist for job hunting?
Used Today’s Hospitalist resources in any way 45%
Help wanted ads and job listings
40%
Source: June 2014 custom study of hospitalist
readership patterns
Conducted by: Accelara Publishing Research
Recruitment advertising contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
2016 Media Kit
Expand your candidate pool with free publicity
We’ll profile your group in print—and online!
What it includes:
CareerCenter
Beebe Physician Network Inc.
CloseUp
Profile your
practice in our
magazine
BEEBE MEDICAL CENTER, a not-for-profit community hospital, has
more than 300 providers serving 210 beds. The facility houses
a freestanding surgery center, a cancer center, two outpatient
health campuses with a third planned, a school of nursing and a
level III trauma center.
SERVICES: Hospitalists within Beebe offer ED unassigned coverage, primary care coverage, subspecialist consultation, ICU coverage, observation center coverage and preoperative evaluations.
Service lines cover cardiovascular, including cardiac surgery and
interventional cardiology, orthopedic, OB/GYN and women’s
health, oncology, and gastroenterology/bariatrics.
TODAYS HOSPITALIST
3.4375 x 4.8750
baf
COMPENSATION: Beebe Physician Network offers its hospitalists a
competitive compensation package based on the MGMA national median, with a 10% increase for the 7 p.m.-7 a.m. shift.
HOSPITAL AND PRACTICE HIGHLIGHTS: The Center ranks in the top
5% of all hospitals in the nation for overall patient outcomes.
Voted one of the 100 best places to work by Becker’s, the
company realizes a strong team dynamic and low turnover.
Leadership opportunities are available for medical director and
committee participation.
LOCAL HIGHLIGHTS: The area, just blocks from picturesque family-
oriented beaches, offers an abundance of outdoor recreational
opportunities, cultural
activities and superb dining. The area has
SCHEDULE AND COVERAGE: Hospitalists typically work seven-on/
MSMART
NOVAN0003
a low crime rate, overall low taxes and no state sales tax. Free
seven-off block shifts, from 7 a.m.-7 p.m. or 7 p.m.-7 a.m. HowHospitalist
from urban congestion and expense, the area is a short drive
ever, some 9 a.m.-9 p.m. shifts and four-on/four-off shifts are
from many cities, including Baltimore and New York. TH
available.
ATL096731B
1
8/2/2013
DRAFT
PRACtiCe At tHe
Novant Inpatient Care Specialists are seeking BC/BE IM, FM and IM/Ped
physicians for hospitalist teams in the Carolinas and VA. Patient-focused teams
work 7 on/7 off block schedules and enjoy competitive salaries with qualitative
bonus plan. Physicians employed by Novant Medical Group and receive
generous benefits package.
• Your article is placed among recruitment ads
ensuring you get your message to job seekers.
Novant Health Forsyth Medical Center – 961-bed tertiary care hospital in
Winston-Salem, NC.
Novant Health Huntersville Medical Center – 55-bed community hospital
20 minutes North of Charlotte, NC; Lake Norman area.
Novant Health Kernersville Medical Center – Brand new 50-bed hospital in
the Greater Winston-Salem, NC area.
Novant Health Matthews Medical Center – 105-bed facility 20 minutes South
of Downtown Charlotte, NC.
Novant Health Presbyterian Medical Center – 531-bed community hospital in
Downtown Charlotte, NC. Nocturnist positions available.
Novant Health Prince William Hospital – 170-bed hospital in Manassas, VA;
convenient to DC Metro area. Nocturnist positions available.
Novant Health Rowan Medical Center – 268-bed community hospital in
Salisbury, NC; 40 minutes Northeast of Charlotte, NC.
Novant Health Thomasville Medical Center – 149-bed community hospital in
the Triad area of NC.
Please contact:
Samantha Brown, Physician Recruiter, Novant Medical Group
samantha.brown@novanthealth.org
www.novanthealth.org
Profile your
practice on our
Web site
EOE
Hospitalist Medical director
Be part of a dynamic Hospitalist team leading excellence in delivery
of all aspects of inpatient adult care.
n Leadership opportunity in a growing, high quality, established program
n Employed within the Beebe Medical Center multi-specialty group network
n Experienced, Board certified in Internal Medicine
n Administrative and clinical responsibilities
Additional general internal medicine
Hospitalist inquiries welcomed.
BeeBe Medical center
n 210-bed not-for-profit community hospital in family-friendly community
n 2010–2013 HealthGrades® Distinguished Hospital Award For Clinical Excellence™
n Cardiac surgery, interventional cardiology, cancer center with radiation,
256-slice CT, 3.0T MRI, and PET Scan
424 Savannah Road l Lewes, DE 19958 l www.beebemed.org
Email introductory cover letter and CV to: mhill@bbmc.org
To d a y ’s H o s p i t a l i s t
To d a y ’ s H o s p i t a l i s t
September 2013
September 2013
We’ll profile your practice in Today’s Hospitalist
magazine, giving readers all the pertinent details on
your practice by highlighting work and pay structure, employment model and local bragging points.
• No other hospitalist publication offers this feature!
BEACH
Novant Health Brunswick Medical Center – Brand new 78-bed hospital near
the crystal coast of NC; South of Wilmington, NC.
Novant Health Haymarket Medical Center – Brand new 60-bed hospital in
Haymarket, VA scheduled to open in 2014; convenient to DC Metro area.
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n Practice profile in Today’s Hospitalist
Based in: Lewes, Del.
Number of hospitalists: 17; recruiting 2 more
Founded: 2007
Contact: Marilyn Hill, mhill@bbmc.org
31
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n Practice profile listed on our Web site
We’ll archive your practice profile article on our
Web site, and include your CloseUp in our online
directory of hospitalist groups.
• Visitors to our Web site will see the full article,
as well as a short listing on the home page of
our CloseUp directory.
n Your profile included in E-TOC
Bonus exposure - We’ll include a link to your article
in that issue’s E-TOC, which is emailed to 24,000
hospitalists and allied health professionals.
How it works:
• We e-mail you a template asking for information
on hospitalist services, typical schedules,
compensation, and hospital and local highlights.
• Our editors then craft a half-page Practice
CloseUp and send it to you for review.
• The Practice CloseUp appears on the same
page as your ad in the magazine.
To learn more, contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
Online job listing options
2016 Media Kit
Boost your print ad exposure with
these Web options
Place an ad in our magazine, and we’ll post the text
of that ad on our job board for as little as $88.
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Note: Our job board is open only to print advertisers.
n Basic Web Posting
Our Web site gets 65,000 page views a month, and our job board
boasts considerably more traffic than most online job boards.
• We post the text from your print ad on our job board.
• Ads posted before print issue mails!
• Your print ad is posted on our job board for one month with
your logo, contact information and Web address.
n Premium Web Posting: Featured Job on Job board
Premium posts are listed in the job board under “Featured Jobs.”
• Your listing and logo are on the
job board home page.
• Listing displays at the top of the
Premium ads
featured in
search results page.
search results
n e-Newsletter Featured Job
Get more clicks on your job listing
on the Today’s Hospitalist job site.
We’ll spotlight your opportunity
in our weekly e-mail newsletter,
sent to 24,000 hospitalists and
allied health professionals.
Recruitment contact:
Promote
your job in our
e-Newsletters
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
Job board advertising rates for print advertisers
Online job posting Text from your print ad posted on our job board.
$82
Job board Featured Job
Your job listed on the job board home page and on the top of search results pages.
$330
e-Newsletter Featured Job List your job in our weekly e-newsletter, sent to 24,000+ hospitalists and allied health professionals. $180
2016 recruitment advertising rate sheet
n Print specifications
Placing Orders: Orders and materials must be submitted by 5 PM
on the advertising deadline. Cancellations or changes must be
received via e-mail by closing date.
Ad Sizes
• Full page: 8 1/4” x 11 1/8” with bleed [trim size is 8 1/8” x 10 7/8”]
• Half page: Horizontal 7 1/4” x 4 7/8”; Vertical 3 7/16” x 10”
• Quarter: Vertical only: 3 7/16” x 4 7/8”
• 4-inch & smaller: 3 7/16” wide x ad size (1 to 4 inches)
Color Charges: One-color: $175. Full and matched color: $350
Ad submission: E-mail materials to krubia@todayshospitalist.com.
• Complimentary design services: E-mail ad copy and a high
resolution logo and we’ll design your ad at no charge.
• Print ready art: If you have a print-ready file, E-mail it as a PDF
with fonts embedded.
n BPA-audited
circulation
n Print advertising rates
Circulation: 33,697
(as of July 2015)
Rates are gross; each rate is per insertion. Frequency must be
committed at initial order.
Black & 1”
1.5”
2”
White
3”
4”
Quarter
page
Half page
Full
page
1x rate
$280 $416 $558 $840 $1,125 $1,278 $1,914
$2,869
3x rate
$275 $404 $540 $821 $1,092 $1,247 $1,864
$2,794
6x rate
$267 $390 $529 $801 $1,069 $1,209 $1,814
$2,727
8x rate
$258 $383 $522 $779 $1,040 $1,178 $1,769
$2,655
12x rate
$248 $373 $516 $758 $1,012 $1,151 $1,722
$2,583
Bonus Distribution:
• March: SHM Meeting
• April: Third-year internal
medicine residents
• May: ACP Meeting
• December: Third-year internal
medicine residents
Special Issue:
• November: Compensation &
Career Survey Results
Publisher: Roman Press Inc.
Established 2003
n Job board advertising rates
Frequency: Monthly
Place an ad in our magazine and we’ll post the text of that ad on our
job board for as little as $82. Note: Our job board is open only to print
advertisers.
Posting
Description
Online Job Posting Text from your print ad posted on our job board.
Publication Dates: Issues mail
the first week of the month
n Advertising contact
Rate
$82
Online Featured Job Listing Your job listed on the job board home page and on the top of search results pages.
$330
e-Newsletter Featured Job List your job in our weekly e-newsletter, sent to 24,000+ hospitalists and allied health professionals. $180
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
2016 recruitment advertising rate sheet
n Editorial mission
Today’s Hospitalist is the leading source of practical information for hospital
medicine, the fastest growing specialty in the U.S. The articles in Today’s
Hospitalist are designed to help hospitalists face day-to-day issues that they
see in their practice, from practice management to clinical medicine.
n 2016 Editorial calendar*
ISSUE:
Planned clinical & practice management topics for 2016
CLOSING
DATE
January
Pain management; Legal issues
Dec. 15
February
Sepsis; Bonuses and incentives Jan. 15
March
Critical care; Building a better discharge Feb. 16
April
Cardiac care; Readmissions
Mar. 15
May
Neurology; Leadership strategies Apr. 15
June
Perioperative medicine; Paid time off
May 16
July
Wound care; Value-based purchasing
Jun. 15
August
Antibiotic resistance; Technology
Jul. 15
September
Scheduling; Handoffs Aug. 15
October
Infectious diseases; Recertification
Sep. 15
November
Addiction medicine; Communication techniques
Oct. 14
December
Anticoagulation; Working with the ED
*May be subject to change.
n Recruitment advertising contact
Kristin Vinciguerra Recruitment Advertising 866-695-3870, ext. 15 krubia@todayshospitalist.com
Nov. 15
Editorial board
Viviane Alfandary, MD,
John Muir Medical Group
Alpesh Amin, MD, MBA,
University of California, Irvine
Vineet Arora, MD, MPP,
University of Chicago
Kimberly Bell, MD,
Franciscan Health System
Robert Bessler, MD,
Sound Physicians
Martin B. Buser, MPH,
Hospitalist Management Resources LLC
Albert Caccavale, DO,
Northern Arizona Hospitalists
Dean Dalili, MD,
Hospital Physician Partners
Erik DeLue, MD, MBA,
Virtua Memorial Hospital
William T. Ford, Jr., MD,
Abington Memorial Hospital
David Frenz, MD,
North Memorial Health Care
Christopher Frost, MD,
HCA-Hospital Corporation of America
Ron Greeno, MD,
IPC Healthcare Inc.
Jasen Gundersen, MD, MBA,
TeamHealth
Martin C. Johns, MD,
Gifford Medical Center
Ruben J. Nazario, MD,
Inovalon
Cheryl W. O’Malley, MD,
Banner Good Samaritan Medical Center
Vikas I. Parekh, MD,
University of Michigan Health System
O’Neil J. Pyke, MD,
Medicus Consulting LLC
Eric Rice, MD, MMM,
Alegent Creighton Health
Sandeep Sachdeva, MD, MBBS,
Swedish Medical Center
Bradley A. Sharpe, MD,
University of California, San Francisco
Adam Singer, MD,
IPC Healthcare Inc.
Alan Wang, MD, Emory Healthcare
David J. Yu, MD, MBA,
Presbyterian Medical Group
2016 Media Kit
Advertising on the Web
Expand your reach through banner
ads, videos, targeted content, podcasts, Webinars and more!
Home pages and inside pages:
Page views: 65,000 per month on average
Unique visitors: 35,000 per month on average
Web banner ad rates and specifications
Top of page
1 position
$80 CPM
Top of Page
728 x 90 pixels
Right hand ads
2 positions
#1: $80 CPM
#2: $80 CPM
Left hand ads
2 positions
#1: $80 CPM
#2: $80 CPM
Bottom of page
1 position
$80CPM
RH #1
120 x 300
pixels
LH #1
130 x 200
pixels
RH #2
120 x 300
pixels
LH #2
130 x 200
pixels
Bottom of Page
430 x 120 pixels
Recruitment advertising contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com
2016 Media Kit
e-Newsletter ad rates and specifications
Top of Page
728 x 90 pixels
Top of page
1 position
$600 per issue
728 x 90 pixels
Side of page
$475 per issue
120 x 300 pixels
Between news items
$525 per issue
430 x 120 pixels
e-Newsletter advertising
LH #1
120 x 300
pixels
RH #1
120 x 300
pixels
Reach thousands through banner ads,
featured jobs and sponsored content.
e-Newsletter average issue:
Opt in & delivered:
LH #2
120 x 300
pixels
Between news items
430 x 120 pixels
24,000
Percent unique opens: RH #2
120 x 300
pixels
20%
Recruitment advertising contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
Feature
your job in an
e-Newsletter
NEWSLETTER
krubia@todayshospitalist.com
FREQUENCY
AUDIENCE
PRICE
SUBSCRIBERS
CONTENT
Top Five
weekly
24,000
(weekly update)
Banner ad: $600 top
Physicians and
525 middle; $475 side
allied health staff
Featured job*: $180
Review of articles of interest
to hospitalists from medical literature and the lay press
e-TOC
monthly
25,000
Banner ad: $600 top
$475 side; $525 middle
Physicians and
allied health staff
Headlines from the current
issue of Today’s Hospitalist
Physicians and
allied health staff
Promote your product with
a message of your choice
E-mail Marketplace one-time
24,000
$5,500
*Featured job postings must also be advertised in the print issue and online job board.
2016 Media Kit
Enhance your brand
with social media
Share your message with 7,600+
followers on Google+, Twitter,
Facebook, LinkedIn or Pinterest
with a complimentary post.
n Google+, Twitter and Facebook
We’ll post a news item about your
practice to our Google+, Twitter or
Facebook followers.
• Posts must be of a news (not
promotional) nature, such as: “The
hospitalists at Mercy Hospital reduced
readmissions by more than 40 %!”
• Our editorial staff will write a
compelling news lead.
n LinkedIn
Post job opportunities to our LinkedIn
followers, such as: “Hospital Staffings
has two openings at their new Mercy
Hospital Location!”
n Pinterest
Send a picture and blurb about your
hospital for our “Beautiful places to
work” board.
Posts may link to your Web site or Today’s Hospitalist
job board. (Posts may not lead back to other job
boards.)
Recruitment advertising contact:
Kristin Vinciguerra
Recruitment Sales Manager
866.695.3870, ext. 15
krubia@todayshospitalist.com