THINGS OUTDOOR - Casual Market Chicago

THE ULTIMATE DESTINATION FOR
ALL THINGS
OUTDOOR
SEPTEMBER 20 SEPTEMBER 23 2016
CasualMarket.com
#casualmarket
Casual Market Chicago is the world’s largest marketplace
for the best in outdoor furnishings. Discover new
products, hundreds of exhibitors and the largest selection
of permanent showrooms anywhere.
Summer Classics
Merchandise Mart, Chicago
Casual Market Chicago
THE WORLD OF OUTDOOR UNDER ONE ROOF.
CASUAL MARKET CHICAGO.
THE ULTIMATE DESTINATION
FOR ALL THINGS OUTDOOR.
Casual Market Chicago is a four-day trade show that provides retailers with a destination to find all things
related to outdoor and casual living. See the newest, most innovative products from leading manufacturers around
the world. Discover the latest trends in color, product design, fabric patterns and more all under one roof.
For more than 35 years, Casual Market Chicago has been the most complete collection of furniture, trends
and accessories for outdoor living. And, it’s the only show in North America dedicated to the casual and outdoor
furnishings industry that is exclusively endorsed by the International Casual Furnishings Association (ICFA).
Reconnect with longstanding business partners and meet new contacts at Casual Market Chicago 2016.
“IF YOU ARE NOT HERE, YOU’RE
NOT PRESENT. OUT OF ALL THE
SHOWS THIS IS THE ONE EVERY
YEAR THAT WE MAKE SURE
WE ATTEND.”
KATE CAR R ET, CEO / Owner, Seaside Casual
TUUCI
Casual Market Chicago is housed in one of Chicago’s
most iconic structures, the Merchandise Mart.
Encompassing three city blocks and spanning nearly four
million square feet, where people from all over the world
come together to engage in a buying/selling environment.
Brown Jordan
Reach New Audiences!
Expand your business by exhibiting at Casual Market Chicago
2016 at the Merchandise Mart. Meet thousands of buyers
at the show 100 percent dedicated to the outdoor industry.
As an exhibitor at Casual Market Chicago you will benefit
from our extensive advertising, direct mail, email, Web and
public relations campaigns. You also have the opportunity to
participate in our on-site branding opportunities.
Proof is in the Stats
NE ARLY 8 OUT OF 10 CONSUMERS
HAVE AN OUTDOOR ROOM OR ARE
CRE ATING ONE.
More than half of the consumers answering Casual
Living and Apartment Therapy’s exclusive 2014
Outdoor Decorating Survey have a completed outdoor
room and 21% are in the process of creating one. An
additional 21% don’t have one, but would love one and
a mere 2% of those responding don’t want one at all.
Overall, 83% say their outdoor room is important.
DOES YOUR HOME HAVE AN
OUTDOOR ROOM ?
56%
I’M CREATING
ONE
21%
NO, BUT I’D LOVE
TO HAVE ONE
21%
NO, I DON’T
WANT ONE
SHOWCASE PRODUC TS
Outdoor Lighting
Are you using outdoor products for indoor projects?
Barbeques/Grills/Outdoor Kitchens
Outdoor Rugs and Flooring
Care and Maintenance Products
Planters/Pottery
Cast Metal Furniture
Rattan/Wicker/Woven Furniture
Cushions
Resin/Fiberglass Furniture
Fire Pits
Statuary
Flame Products
Tabletop
Fountains
Tubular Furniture
Garden Accessories
Umbrellas
Hammocks: Care and Maintenance Products
Wood Furniture
Hearth Products
Wrought Iron/Wrought Aluminum Furniture
Mosaic Tabletops
And More!
NO
60%
40%
YES
Designers name ways outdoor products are used
indoors:
›
In kids’ rooms, sunrooms and enclosed porches.
› Outdoor dinning chairs for breakfast rooms.
›
Using outdoor textiles in homes with pets and
your children–anywhere where lifestyle leads
to high traffic.
% O F C O N S UME R S
YES
CROSS-OVER TO INDOORS
2%
FIRE PRODUC TS
The rise of fire pit sales and fire pit chat
groups have encouraged consumers to enjoy
the outdoors all year long.
SOURCING PRODUC TS FOR
OUTDOOR CONTR AC T JOBS
% O F D E S I G NE R S
DESIGN
CENTERS
TRADE
SHOWS
CASUAL FURNITURE SALES
63%
S H A R E O F T O TA L C A S U A L F UR NI T UR E S A L E S
55%
FIRE PIT
CHAT GROUPS
PRODUC T POPUL ARIT Y
FIRE
PIT
CONNEC T WITH THE BES T
Eight Foot-High Moveable Hard Wall Partitions
Specialty Casual Furniture Retailers
High-Intensity Lighting
Home Furnishings Retailers
(For quality color retention)
Garden Center Retailers
State-of-the-Art Spot Lighting
Home Center/Hardware Stores
High-Grade, Wall-to-Wall Carpeting
Hearth & Fireplace Stores
Complimentary Signage
Department Stores
Duplex Outlets
Pool & Spa Retailers
Natural Window Lighting
Cataloguers
Easy Move-In and Move-out Capabilities
Hospitality Buyers/Hotel Specifiers
Architects & Interior Designers
DINING
GROUPS
16%
A S P O L L E D B Y D E S I G NE R S
E XHIBIT SPACE FE ATURES
Landscape Architects & Designers
30%
25%
OTHER
OUTDOOR
LIGHTING/
LAMPS/TORCHES
FADING
STAYING
THE SAME
RISING
26%
CONVERSATION/
CHAT GROUPS
“THIS IS THE PINNACLE OF OUTDOOR FURNITURE FROM A SELLING STANDPOINT. IF
YOU ARE NOT HERE YOU’RE NOT GOING TO BE IN TOUCH WITH 95% OF THE BUYERS.”
E R IC PAR SON S, President, Gloster Furniture, Inc.
*Casual Living and Apar tment Therapy: 2014 Outdoor Decorating Sur vey
International Home Miami
Live Life by the Flame
Garden Accessories
AN ESSENTIAL SHOWCASE
F OR OUTDOOR ACCESSORIES
AND DÉCOR
N FLAM
PE
CA
ET
A
T
THE GARDEN ACCESSORIES COURTYARD IS A 10,000 SQUARE FOOT
AREA DEDICATED TO EXHIBITORS FEATURING THE LATEST IN GARDEN
ACCENTS AND OUTDOOR DECOR.
E
O
GREAT AUDIENCE FOR FIRE AND OPEN FLAME PRODUCTS.
SHOW AS A TEMPORARY EXHIBITOR AND ALSO PARTICIPATE
IN THE OPENING NIGHT BACKYARD BBQ PARTY.
S UA L M A R
K
Your participation as a temporary exhibitor qualifies you to do live demonstrations on the North Drive during
the Opening Night Backyard BBQ Party*.
More than 1,000 guests attend the Opening Night
Backyard BBQ Party each year. This key networking
event takes place on the South Drive of the Merchandise
Mart along the scenic Chicago River. Several sponsorship
opportunities are available to help you generate excitement
for your brand. Cook on your grills, show off your new fire
pit… the possibilities are endless.
Merritt International
By participating in the Garden Accessories
Courtyard you will benefit from a prominent
7th floor location with exciting signage and
special callouts throughout the area. Buyer’s
are drawn to the Garden Accessories
Courtyard as it provides essential products.
*Participation Fee Required
Brown Jordan Outdoor Kitchens
The Outdoor Greatroom
“WHEN PEOPLE GO TO OUTFIT THEIR BACKYARDS, THEY ARE BUYING HAMMOCKS,
THEY’RE BUYING A BARBEQUE SET AND ALL THESE DIFFERENT THINGS THAT ARE HERE,
SO IT WAS VERY MUCH A NATURAL FIT FOR US TO BE HERE.“
joe demin, yellow leaf hammocks
This shopping destination makes it easy
for buyers to find manufacturers that
offer all the essentials needed to have
a well-rounded retail offering.
Para’ Tempotest USA
Couristan
Presorted
Standard
U.S. Postage
PAID
MMPI
222 Merchandise Mart Plaza
Suite 470
Chicago IL 60654
TUESDAY, SEP TEMBER 20 – FRIDAY, SEP TEMBER 23, 2016
JANUS et Cie
Extensive Marketing Support
WHY EXHIBIT AT CASUAL MARKET CHICAGO
BUILDING AWARENESS
NE W E XHIBITOR SPOTLIGHT PROGR AM
Our extensive advertising, direct mail, e-mail, web, social media
and public relations campaigns generate excitement and increase
attendance for the show.
This program helps new exhibitors achieve Market goals pre-show
and offers on-site opportunities.
BRINGING IN BUYERS
Increase your exposure to thousands of buyers by participating in our:
ON-SITE BR ANDING OPPOR TUNITIES
Casual Market Chicago’s outreach to all buying types: Casual
specialty retailers, furniture retailers, hospitality and contract
buyers, interior designers, landscape designers and more.
New Product Gallery
FREE PROMOTIONAL MATERIAL S
ICFA Design Excellence Award Competition
Reach buyers with e-blast invitations, complimentary listing
in the online buyers guide and a link on the show’s official
web site — casualmarket.com — all free to exhibitors.
Merchandising Excellence Award Competition
Contact
MADELEINE TULLIER
Director of Sales | 312-527-7583 | mtullier@mmart.com
New Exhibitor Showcase
Furniture Displays
Signage
And many more Sponsorship Opportunities!
JULIA CHAPPELL
Managing Director, Marketing | 312-527-7643 | jchappell@mmart.com