unmatched access to audio`s best . studio. live.

2015 MEDIA KIT
UNM AT CHE D A C CE S S T O AUDIO ’ S BE S T.
STUDIO. LIVE. POST.
M
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C
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ABOUT MIX
Clocking: Why It Matters y Lou Reed Tribute y Classic Liz Phair y Jazz Fest 2014
june 2014 \\ mixonline.com \\ $6.99
REVIEWS
Q2 AUDIO ADR COMPEX
M U S I C P R O D U CT I O N • L I V E S O U N D • S O U N D F O R P I CT U R E
WAVES VITAMIN
SONIC ENHANCER
SPL CRIMSON INTERFACE
SE ELECTRONICS SE5 MIC
A
ACCESS TO AUDIO’S BEST —­­ STUDIO. LIVE. POST.
s the comprehensive, go-to source for high-end audio production for
more than 30 years, Mix gives you access to creative people using
cutting-edge technology. Or
Mix and mixonline.com
vintage technology. Or blending
give you access to
audio’s best.
the two in unique ways to produce highquality sound. In the studio, live or on the dub
CLASS of 2014
THINK LOUD STUDIOS
and 17 Other Hot New Rooms!
stage. For download, streaming, broadcast,
vinyl or deluxe Blu-ray. The Mix audience are the people who produce and deliver
professional audio. Engineers and artists and producers. Studio designers and
code writers and hardcore analog junkies. Educators and students. Manufacturers
mix regional
c SWEET HOME CHICAGO c
and musicians. professional studio owners, engineers and producers making
significant investments in audio technology.
MIX_06_14_Cover.indd 1
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AUDIENCE DEMOGRAPHICS
PROS. INDUSTRY LEADERS. BUYERS.
84% of the Mix audience are professionals employed in all sectors of the audio industry.*
96% of the Mix audience describe themselves as opinion leaders, being sought out by others for TYPE OF FACILITY/BUSINESS **
0%
10%
• COMMERCIAL/PRIVATE RECORDING STUDIO
• SOUND REINFORCEMENT COMPANY • INDEPENDENT AUDIO PRODUCTION COMPANY
• INDEPENDENT AUDIO ENGINEERING/TECHNICAL COMPANY
• SOUND-FOR-PICTURE
• RADIO/TV BROADCAST PRODUCTION COMPANY • SOUND/VIDEO CONTRACTOR
• MASTERING/AUTHORING/REPLICATION FIRM • ACOUSTICS/DESIGN CONSULTING COMPANY • RECORD COMPANY 30%
40%
50%
advice on audio and technologies. *
60%
65% of the Mix audience identify
32.6
12.4
themselves as early adopters of
audio technology — evaluating new
types of audio equipment/systems
either “soon after learning about it”
or “after discussing it with one
or two colleagues.”*
9.4
3.3
3.7
2.8
3.7
1.0
2.8
1.4
• MUSIC/RECORDING SCHOOL • OTHER 20%
5.0
22.1
TITLES/FUNCTIONS **
"Mix's reader demographic is perfectly
representative of our core audience. Our media buy
gets us the best of both worlds, as it
connects us with top professionals in both the
studio recording and live sound markets, helping
• MANAGER • STAFF MIXING ENGINEER 40%
50%
60%
7.1
• INDEPENDENT ENGINEER KAREN EMERSON
Media Manager
Audio-Technica
30%
4.8
• CHIEF ENGINEER • OTHER ENGINEER OR TECHNICAL TITLE Audio-Technica.”
20%
SUBTOTAL: MANAGEMENT—53.6
to achieve our long-term sales and marketing
customers. Mix is a key marketing partner for
10%
• PRESIDENT/OWNER 48.8
goals. And advertising in Mix is also vital for our
dealer base, bringing them highly qualified buying
2.1
6.1
4.0
SUBTOTAL: ENGINEER/TECHNICAL PROFESSIONAL—19.3
• PRODUCER • EDUCATOR • NON-TITLED 5.0
3.4
• SALES/ADMINISTRATOR *Source: Akel & Associates - Mix: The Scope Of The Audio Production Market: July, 2010.
3
0%
**Publisher's Own Data: Mix Subscriber Demographics: November 2011.
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a c c e s s
16.4
Total circulation: 25,800; Publisher's Own Data: Mix Subscriber Demographics: November 2011.
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AUDIENCE PURCHASING
OUR AUDIENCE INVESTS IN YOUR PRODUCTS
97% of the Mix audience is involved in the vendor selection process.
*
MIX AUDIENCE EXPENDITURES ON SPECIFIC TYPES OF AUDIO TECHNOLOGY:
80% 64% 68% 66%
AVERAGE ANNUAL EXPENDITURES
81%
64% 90% 52%
are currently
are currently
are currently
are currently
are currently
are currently
are currently
are currently
making
making
making
making
making
making
making
making
investments
investments
investments
investments
investments
investments
investments
investments
in Signal
in Signal
in Acoustic
in Channel
in DAW
in Consoles/
in Cables and
in Amplifiers.*
Processing/
Processing/
Products.*
Strips/
Software/
Control
Connectors.*
Software.*
Hardware.*
Preamplifiers.*
Audio-Editing
Surfaces.*
ON ALL AUDIO-RELATED PRODUCTS,
EQUIPMENT AND SERVICES
BY THE MIX AUDIENCE AND
THE COMPANIES THEY WORK FOR:
$47,922*
Software.*
THE IMPACT OF MIX
M
ix continues to be a go-to source for news and analysis of the latest in audio technology for studio,
live and sound for picture and proves highly influential in equipment purchasing decisions and
vendor selection.
ACTIONS TAKEN BASED ON
READING ADS IN MIX
76% view Mix as a “superior” resource to help stay current with changes in audio technology.*
75%
59%
52%
Visited a vendor’s/dealer’s/
retailer’s website.*
83% state that they have positive impressions of vendors that communicate with them regularly via
advertising in Mix magazine, website, e-newsletters, etc.*
Looked for the product/
equipment at a retailer.*
74% “first become aware of vendors/equipment” through Mix’s content.*
Clicked on an ad on Mix’s
website or e-newsletter.*
70% “determine brands to evaluate in the buying process” through Mix’s content.*
*Source: Akel & Associates - Mix: The Scope Of The Audio Production Market: July, 2010.
4
Total circulation: 25,800; Publisher's Own Data: Mix Subscriber Demographics: November 2011.
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EDITORIAL CALENDAR
IN EVERY ISSUE: DEDICATED SECTIONS TO MUSIC, LIVE, SOUND FOR PICTURE, TECHNOLOGY
5
MONTH
ISSUE FOCUS
EQUIPMENT SPOTLIGHT
BONUS COVERAGE
REGIONAL FOCUS
AD CLOSE
MATERIALS DUE
BONUS DISTRIBUTION
January
Live Sound
Consoles/Controllers Live Sound
Portable
Loudspeakers
Los Angeles
12/12/2015
12/16/2015
Winter NAMM
February
Tracking the Band
Preamps/Audio
Interfaces
Miami
1/16/2015
1/20/2015
March
Build Your Own Studio
Studio Monitors
New England
2/13/2015
2/17/2015
April
Sound for Picture - TV
Music Libraries
Southwest U.S.
3/13/2015
3/17/2015
NAB
May
Mix Nashville
Studio Microphones
Nashville
4/17/2015
4/21/2015
Mix Nashville
June
Facility Design
Acoustic Materials
Chicago
5/15/2015
5/19/2015
InfoComm
July
Live Sound
Microphones Live Sound
San Francisco
6/12/2015
6/16/2015
August
Mixing - Studio
Mixing Consoles/
Controllers
Canada
7/17/2015
7/21/2015
September
Sound for Film
Plug-ins: Effects
Pacific Northwest
8/14/2015
8/18/2015
Mix Presents
Sound for Film
October
AES NYC
New Products for AES
New York City
9/11/2015
9/16/2015
AES New York
November
Education
Digital Audio
Workstations
Directory:
Recording Schools
10/16/2015
10/20/2015
Oscar Sound
December
Mastering/Distribution
Hardware Effects
Southeast U.S.
11/13/2015
11/17/2015
Tools for Game Sound
Wireless Systems
Loudspeakers
Portable Recorders
Essential Tools
Under $500
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MIXONLINE.COM
W
ONLINE ADVERTISING OPPORTUNITIES
ith daily content, in-depth webcasts, industry leading blogs, exclusive videos, tour galleries and more,
Mixonline.com generates superior traffic and puts your brand in front of audio pros worldwide.
DISPLAY BANNER ADVERTISING
1
Run-of-Site
1 LEADERBOARD BANNER
(728X90):
2
MEDIUM RECTANGLE BANNER
(300X250):
728x90 and 300x250 with CPM pricing. 
We have plans for any budget and marketing objective.
2
Targeted Impressions
Reach specific categories: Recording, Live, Post, Gear,
Education, Studio, Mix-Guides
Add additional $5 CPM.
Site Intro Ad
SUPERIOR WEB TRAFFIC
Our best click-thru generator. Your 640x480 is the very
first banner seen by site visitors.
MONTHLY PAGE VIEWS: 350,000*
MONTHLY UNIQUE VISITORS: 160,000*
*Source: Google Analytics
VIDEO
• Sponsorships with pre/post roll opportunity
Our web reach is bolstered by
• Exclusive branding (banners and logos)
our robust and passionate social
media networks, driving traffic
back to our sites and connecting
you with new markets.
• Traffic-driving promotion offers guaranteed
exposure for measurable ROI
Contact your sales rep for custom packages.
6
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E-NEWSLETTERS&CUSTOM E-MAIL
The premier newsletter serving the recording
industry. Providing subscribers with breaking pro
audio news, product announcements, original features, information about industry
events and much more. Delivers every Tuesday. 38,000 subscribers.*
Capture the sound reinforcement market with this
live sound e-newsletter. Providing subscribers with
inside news, notes and original features from the
road. Includes Product News, Road Notes and Secret Weapon Troubleshooting from
the pros! Delivers every Wednesday. 31,000*
CUSTOM E-MAIL PROMOTION
Go direct to the people who most want
to hear the details about your newest
product release. Showcase your
technology to the highly qualified Mix
opt-in lists with your custom promotional
e-mail message. We will also provide
you with complete metrics and analysis
1
on your campaign.
2
1
LEADERBOARD
2
MEDIUM RECTANGLE
3
MEDIUM RECTANGLE
4
MEDIUM RECTANGLE
3
4
Custom Email List Bundle: 27,000 recipients*
* Publisher's Own Data.
*Source: Google Analytics September 2013
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ONLINE OPPORTUNITIES
MixOnline.com web ads are a dynamic,
creative option for your campaign.
Banner Policy
These ads ensure your message gets the most exposure, response, and brand value possible. run-of-site positions maximize your
reach, brand impact, and response on svconline.com in one of our run-of-site positions. These ad positions give you plenty of
room for your creative and maximize impact. Your ad will appear on the home page and all run-of-site pages.
AD SIZE (pixels)
PRICE
INTERSTITIAL
640 X 480
CALL REP FOR PRICING ON
THIS AND OTHER RICH MEDIA
LEADERBOARD
728 x 90
$100/CPM
BOX UNIT
300 x 250
$125/CPM
BUTTON AD
125 X 125
$40/CPM
AD UNIT SPECIFICATIONS
BOX UNIT
INTERSTITIAL
Changes and Cancellations
BUTTON
RICH MEDIA
REQUIRED FILESING
.jpg, .gif, swf, 3rd party tag,
click through URL
SIZE OR LENGTH
50k
LOOP/TIME
3 loop/15 sec
MEDIA TYPES
ACCEPTED
All Rich Media except DHTML
AUDIO ACCEPTED
User Enabled Audio Streams Only
3RD PARTY SERV
Yes
8
LEADERBOARD
AD DESCRIPTION
ACCEPTED AD
FORMATS
Expandable Banner,
Standard Banner,
Peel Backs, Page
Take-overs
LEAD TIME
4 days
MAXIMUM FILE SIZE
100 KB
ACCEPTED FLASH
VERSIONS
up to Flash 10
u n m a t c h e d
Banners may not at any point during the
campaign have additional creative that
extends beyond the designated banner area
unless approved by NewBay Media and
specified in the contract. This includes but is
not limited to rollovers, surveys, non-userinitiated daughter windows and DHTML
elements. Approval will be determined on a
case-by-case basis. All beyond-the-banner
creative requires 5 days of lead time to be
approved. All ad placements should launch a
new browser window when clicked.
a c c e s s
All creative materials must be received at
least five business days prior to the launch of
the campaign. If creative is delayed, NewBay
Media reserves the right to extend the
campaign end date by same number of
days creative was delayed.
Custom EBlast Specs
1. A flat html file no scripting, no rich media
2. Please make sure that all images and urls
are linked back, absolutely, to their sources
3. If the designer would like to use CSS, inline
tags
are preferred no external style sheets
4. custom emails should be 999 px high by
728 px wide.
5. A TEXT version to send to our text-only
subscribers
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ONLINE OPPORTUNITIES
Peel-Back Banner
• Supports video, companion ad,
and logo
• Can appear on all pages of the
site
In-Banner Videos
• 640x480
• 15 – 30 second videos
recommended
Push-Down Expandable
Banner
Scrollable Footer
Banner
• Push down expandable unit
with Video capabilities
• Collapsed: 970x90
• Expanded: 970x417
• Supports video, companion ad,
and logo
• Always remains at the
bottom of the screen
page
• Automatic width of web
page content
9
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DIGITAL OPPORTUNITIES
Digital Edition Sponsorship
Clocking: Why It Matters y Lou Reed Tribute y Classic Liz Phair y Jazz Fest 2014
june 2014 \\ mixonline.com \\ $6.99
Clocking: Why It Matters y Lou Reed Tribute y Classic Liz Phair y Jazz Fest 2014
june 2014 \\ mixonline.com \\ $6.99
REVIEWS
Q2 AUDIO ADR COMPEX
REVIEWS
M U S I C P R O D U CT I O N • L I V E S O U N D • S O U N D F O R P I CT U R E
M U S I C P R O D U CT I O N • L I V E S O U N D • S O U N D F O R P I CT U R E
WAVES VITAMIN
SONIC ENHANCER
Q2 AUDIO ADR COMPEX
SPL CRIMSON INTERFACE
WAVES VITAMIN
SONIC ENHANCER
SE ELECTRONICS SE5 MIC
SPL CRIMSON INTERFACE
SE ELECTRONICS SE5 MIC
Your Ad Here CLASS of 2014
Clocking: Why It Matters y Lou Reed Tribute y Classic Liz Phair y Jazz Fest 2014
june 2014 \\ mixonline.com \\ $6.99
CLASS of 2014
THINK LOUD STUDIOS
and 17 Other Hot New Rooms!
WAVES VITAMIN
SONIC ENHANCER
SPL CRIMSON INTERFACE
SE ELECTRONICS SE5 MIC
CLASS of 2014
THINK LOUD STUDIOS
and 17 Other Hot New Rooms!
mix regional
THINK LOUD STUDIOS
and 17 Other Hot New Rooms!
REVIEWS
Q2 AUDIO ADR COMPEX
M U S I C P R O D U CT I O N • L I V E S O U N D • S O U N D F O R P I CT U R E
mix regional
c SWEET HOME CHICAGO c
c SWEET HOME CHICAGO c
MIX_06_14_Cover.indd 1
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5/22/14 4:57 PM
c SWEET HOME CHICAGO c
MIX_06_14_Cover.indd 1
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Mobile Marketing
• Address your target audience at their point-of-need
• 30-day cycles for rotating display banner ads
• iPad ads archived indefinitely for longer shelf-life
• Promotes your products 24/7, without the barriers of time
& location
10
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DISPLAY ADVERTISING
RATES&SIZES
PRINT ADVERTISING SIZES
1x
3x
6x
12x
Full Page
$5,350
$5,225
$5,050
$4,725
Full Page Spread Trim:
18"w x 10.875"h
2/3 Page
$4,600
$4,450
$4,275
$4,025
Full Page Spread Live Area:
17.125"w x 9"h
1/2 Page
$3,925
$3,875
$3,750
$3,525
Full Page Spread Bleed:
18.25"w x 11.125"h
1/3 Page Vertical
$2,875
$2,825
$2,750
$2,575
Full Page Trim:
9"w x 10.875"h
1/3 Page Square
$2,375
$2,325
$2,250
$2,125
Full Page Live Area:
8.125"w x 9"h
Full Page Bleed:
9.25"w x 11.125"h
Full Page Spread
$10,000
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2/3 Page Vertical:
5"w x 9.75"h
1/2 Page Spread
$6,850
$6,775
$6,525
$6,125
1/2 Page Vertical:
5"w x 7.25"h
Inside Front Cover
$6,425
$5,775
$5,200
$4,675
1/2 Page Horizontal:
7.75"w x 4.75"h
Inside Back Cover
$6,150
$5,525
$4,975
$4,475
1/3 Page Vertical:
2.375"w x 9.75"h
Back Cover
$6,875
$6,200
$5,575
$5,025
1/3 Page Square:
5"w x 4.75"h
FULL SPREAD
FULL PAGE
1/2 SPREAD
2/3 PAGE
1/2 PAGE
8
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SPECIALTY ADVERTISING
MARKETPLACE RATES&SIZES
“the M76m could very well be the ultimate ‘vintage style’ mic preamp available today” - Pete Weiss
MERCURY RECORDING EQUIPMENT CO.
MERCURY M76m MkIII
Studio Microphone Ampliers
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The Vintech X73i!
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Carlos Santana’s guitar tracks for both the
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Marketplace Dimensions
4-Color
1x
3x
6x
12x
Full Page
3,250
3,087
2,925
2,762
Half Page
1,875
1,781
1,687
1,594
1/4 Page
1,162
1,104
1,046
988
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697
662
627
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1/2 Page Horizontal:...........................7.75”w x 4.75”h
1/2 Page Vertical:................................... 3.75”w x 9.75”h
1/4 Page Vertical:....................................3.75"w x 4.75"h
1/4 Page Horizontal:........................... 7.75"w x 2.25"h
1/8 Page Horizontal:......................... 3.75"w x 2.25"h
Professional Por table Per formance
Standard and custom sizes up to 16’ X 16’
www.vocalbooth.com
classifieds_marketplace_MIX_1211.indd 74
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I
866-330-6045
classifieds_marketplace_MIX_1211.indd 75
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CLASSIFIED RATES&SIZES
MIX Classified Ads are the easiest and most economical means to reach a buyer for your product or service. The classified
pages of MIX supply our readers with a valuable shopping marketplace. We suggest you buy wisely; mail-order consumers
have rights, and sellers must comply with the Federal Trade Commission, as well as various state laws. MIX shall not be liable
for the contents of advertisements. For complete information on prices and deadlines, call Doug Ausejo (650) 238-0298.
Acoustics First
®
www.acousticsfirst.com
Materials to Control Sound
and Eliminate Noise™
Toll Free
888-765-2900
.%76).4!'%-)#3
Frequency
Rates Per Column Inch
1x
$141
3x
$138
6x
$130
12x
$123
Classified Dimensions
1 column width:..................................................................................................... 1.875"
2 column width:.................................................................................................................. 4"
3 column width:.................................................................................................................. 6"
&2/-2533)!
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t study studio and recording techniques
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Minimum height:................................................................................................................ 1"
call 10:00 - 5:00 EST
A human will answer !
courses
www.anglia.ac.uk/mix
Advertise in
MIX Classifieds &
Marketplace
Call Doug Ausejo -
Subscribe today!
mymixmag.com
classifieds_marketplace_MIX_1211.indd 77
mixonline.com
(650) 238-0298
58 Nonotuck St., Northampton, MA 01062
Info: (413) 584-7944 Fax: (413) 584-2377
ORDER: 800-583-7174
Silentcore Fabric Panels •
Sound Barrier • Isolation Hangers
Tube Traps • Primacoustic •
WhisperWedge • ProFoam • Clearsonic
• Hushfoam • R.P.G. Diffusors •
Sonex • Sound Quilt • More
www.silentsource.com
info@silentsource.com
QUALITY • PRICED RIGHT • INTEGRITY
11/15/2011 4:47:31 PM
For specialty advertising material due dates, please refer to the ad close and materials due dates on the 2012 Mix editorial calendar.
9
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SPECIFICATIONS&CONTACTS
DISPLAY ADVERTISING SPECIFICATIONS
General Specifications
GROUP PUBLISHER
Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point
with fine serifs should be avoided.
Printing method: Web Offset; Binding: Perfect
Paper: Cover printed on 80 lb coated offset, text printed on 32 lb coated groundwood offset.
Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch;
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Charlie Weiss
212-378-0478
cweiss@nbmedia.com
Media: Mac or IBM CD.
Please contact the publication Production Coordinator when files are submitted.
Production Contact
Digital Ad Specifications
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Beatrice Kim • bkim@nbmedia.com
tel 650-238-0265
1111 Bayhill Drive, Ste 440, San Bruno, CA 94066
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Please Send Materials to:
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MIX
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For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital
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an accompanying SWOPcertified proof.
tel 650-238-0265
Guaranteed Position: 10% additional. Publisher will attempt to honor nonpaid position requests
but assumes no responsibility for failure to do so.
Production Dept.,
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San Bruno, CA 94066
Premium Positions: Premium cover positions are available at 12x frequency only. Cover
insertions may be combined with other insertions for frequency discounts on nonpremium
insertions. No further discounting is available for cover positions.
Photo Elements: 300 dpi, actual size; CMYK color model; .tif or .eps format; no JPEG
compression.
COMBINED FREQUENCY DISCOUNTS
Advertisers in Mix are eligible for combined frequency discounts when advertising in EM,
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rate basis, advertisers with multiple products or divisions must submit a master contract in
advance of advertising placements. Contact your Mix advertising representative for details.
Line Art/Text: 600 dpi minimum; CMYK color model; .eps or .tif format with color preview. In
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Please have print advertising materials posted directly
to www.newbayadportal.com.
Morrissey in Studio y First Aid Kit y Classic Dream Academy y Gavin DeGraw Live!
Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur.
Ads received in RGB color will be converted to CMYK.
ADVERTISING DEADLINES
Please refer to the Mix 2012 Editorial Calendar on page 5.
Fonts: When submitting application files, include screen and printer fonts. On illustrations it is
recommended to convert text to outline, however outline text cannot be altered.
Note: Please label your advertising materials with the magazine name and issue date in which
they are scheduled to appear.
august 2014 \\ mixonline.com \\ $6.99
M U S I C P R O D U CT I O N • L I V E S O U N D • S O U N D F O R P I CT U R E
CRISIS
MANAGEMENT
IN MIXING
CONTACTS
SENIOR ACCOUNT EXECUTIVE,
WESTERN REGION
EUROPE/EASTERN
SALES DIRECTOR
SPECIALTY SALES ASSOCIATE
EDITOR
Janis Crowley
Paul Leifer
Zahra Majma
Tom Kenny
415-505-1985
jcrowley@nbmedia.com
908-369-5810
pleifer@media-sales.net
212-378-0400 x517
zmajma@nbmedia.com
NEW STUDIO
CONSOLES
REVIEWS
PRESONUS
STUDIOLIVE 24.4.2AI
650-238-0345
tkenny@nbmedia.com
GENELEC M040
MONITORS
LACHAPELL AUDIO
983S PREAMP
CADLIVE D82
MOVING RIBBON MIC
The Hidden
Talents of
CHRIS
PELONIS
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