digital signage
Transcription
digital signage
Arrow Embedded Solutions Overview Digital Signage 2011 Franco Rebonato Cos e’ il Digital Signage ? Il digital signage è una forma di pubblicità segnaletica digitale o cartellonistica digitale, i cui contenuti vengono mostrati ai destinatari attraverso schermi LCD, totem o videoproiettori appositamente sistemati in luoghi pubblici. Le cui peculiarità sono : •la possibilità di non dover modificare fisicamente i cartelloni pubblicitari; •l’obiettivo di far ricevere un messaggio in un luogo specifico in un tempo specifico; •utilizzare un contenuto multimediale e/o interattivo invece di un immagine Arrow Embedded Solutions Overview Esempi di digital Signage •Informativi: fornire informazioni sui voli, sul meteo o sui tempi di attesa per il prossimo treno (per migliorare l'efficienza della comunicazione in aeroporti, stazioni ferroviarie o metropolitana). •Promozionali: all’interno di negozi o centri commerciali, si possono presentare più efficacemente gli sconti per i soci, i saldi, le offerte e le promozioni in corso. •Enfatizzare l’Esperienza del cliente: ad es.: attraverso la dimostrazione della preparazione di una ricetta in un ristorante. •Influenzare il comportamento del cliente: creando una segnaletica digitale che orienti il cliente verso differenti aree di un centro commerciale, aumentandone il tempo di permanenza Arrow Embedded Solutions Overview Arrow Embedded Solutions Overview 4 Arrow Embedded Solutions Overview 5 Digital Signage : what are the needs ? to support Mpeg 2/ Mpeg 4 / H.264 / Java / Flash and Owner of The Contents resolution up to Full HD ( even if most of contents are in Developper of the contents 800 x 480 ( typically PAL / NTSC ), 1280 x 720, 1366 x 768 Media Planner and in rare cases 1920 x 1080 ) and easy software to update contents, support PDF, PPT, Flash, MKV etc. Network owner Service / Network provider Easy and fast installation, easy maintenance for hardware Installation / maintenance software damages, remote management for checking the provider status. Installation owner Software House System Integrator Arrow Embedded Solutions Overview Fabrizio Del Del Maffeo Maffeo to support / Windows ( drivers & added value like API ), Hardware acceleration / support for Java, Flash, Mpeg 2/4 , H.264 ) RISC : SDK to develop / customize the system X86 : to support 24 bit LVDS dual channel , to support DVI, to support HDMI, to have fanless solution, to support backlight control ( PWM ), to support expansion like TV tuner, Wi-Fi, HDSPA etc. Software WES 7 Content Digital Signage Solution Installation and Tech support Arrow Embedded Solutions Overview HW ICP LCD POWER Network operators 7 technology Internet Explorer 8.0 Windows Media Player 12 .Net Framework 4.0 SP1device with the latest technologies Differentiate your Silverlight 4.0 Remote Desktop Protocol 7.0 Arrow Embedded Solutions Overview Reduce resources requirements Lockdown Enhanced WriteFilter File-based WriteFilter AppLocker BitLocker Arrow Embedded Solutions Overview Customization Custom Shell launcher OEM branding experience Packagized operating system Embedded Scenarios Hibernate Once Resume Many (HORM) Notification and dialog suppression Engage the user with compelling experiences Multi-touch and gesture support Windows Touch Context aware applications Extensible UI framework Windows presentation foundation Intuitive user interface Windows Aero Windows Flip 3D navigation Silverlight Arrow Embedded Solutions Overview Differentiation of the proposal We will use 3 different approach based on 3 customer differentiation VERTICAL SOLUTION ( Box HW + SW / Players ) SYSTEM ( Box HW ) BOARD (Board ) End User ( Thousand Customer ) MARGIN POST SALE SUPPORT Software House ( 10-100 per country) System Integrator ( 10-50 per country ) VOLUME PRE PER SALE CUSTOMER SUPPORT Arrow Embedded Solutions Overview Arrow Embedded Solutions Overview 12 Arrow Embedded Solutions Overview 13 Arrow Embedded Solutions Overview 14 Arrow Embedded Solutions Overview 15 AUO & 3D Arrow Embedded Solutions Overview 16 Arrow Embedded Solutions Overview 17 • Which is the Right Platform to suggest? Board solution Com Express BOX System Solution Arrow Embedded Solutions Overview 18 miniITX miniITX AIMB-270 AIMB-258 High End • • • • • • Intel GM45 (H.264) HD 1080i Support VGA, DVI, PCIe x16 miniPCIe for WLAN, 2GLAN 4x USB and 4x RS-232 Line in/out Mic in miniITX 5.25” Biscuit MP PCM-360DS • Intel QM57 (H.264) • HD 1080p Support • VGA, DVI, PCIe x16 • miniPCIe for WLAN, 2GLAN • 8x USB and 4x RS-232 • 4xSATA • Line in/out Mic in • 8 bit GPIO Q1’10 • Intel QM57 (H.264) • DVI-I,HDMI, PCIe x16 • 1* GLAN, 4*USB 2.0, 2* COM, 16 bitGPIO, Line out • 2x miniPCIe for TV tuner, HSDPA • SATA HDD, CF • DC 12~24V Q2’10 AIMB-221 5.25” Biscuit Middle End PCM-352DS • AMD® mobile Turion/ Sempron • ATI® M690E/ SB600 • Max. 4 GB DDR2 533/667/800MHz • Integrated ATI Radeon X1250 • VGA, HDMI, LVDS, • Dual GbE, 6 COM, 8 USB • PCI, Mini PCI • 4 SATA, CF, TPM (option) • • • • • • • AMD + RS780E (H.264) DVI-I, HDMI 1* GLAN,4*USB 2.0 2* COM, 16bit GPIO Line out/Mic in SATA HDD, CF DC12~24V MP miniITX miniITX AIMB-211 Entry • • • • • • • • Intel Navy Pier • Atom N270+945GSE+ICH7M • Dual LVDS (18bit and 48bit) • Dual LAN • CF, PCI, 2 SATA MP MP Now Arrow Embedded Solutions Overview PCM-303DS PCM-9361 AIMB-210 Intel eMenlow XL (H.264) HD 1080i Support, VGA, HDMI miniPCIe for WLAN, GLAN 2x USB and 1x RS-232 Line out, SPDIF DC 12V EPIC 3.5” Biscuit • Intel Navy Pier • ATOM N270+945GSE+ICH7M • CPU 1.6G • Dual LVDS (18bit and 48bit) • 5 x USB 2.0, 4 COM, 2 SATA-II MP • Intel N270 1.1/1.6 GHz • DVI, VGA,HDMI (TBD) • 1* GLAN, 4*USB 2.0, 2* COM, 8 bitGPIO, Line out • 2x miniPCIe for TV tuner, HSDPA, HD decorder • SATA HDD, CF • DC 12~24V Q1’10 Developing Q2’10 NITX-300 Series Ultra low power Arrow Embedded Solutions Overview 20 Proposition of ARK-Digital Signage Platform Arrow Embedded Solutions Overview ARK-DS Platform Key Product Features Arrow Embedded Solutions Overview Product Selection Matrix DSA-3010 DSA-3020 (ARK-DS302) DSA-3400 ARK-DS350 (Q1 ‘10) CPU Type ATOM N270 eMenlow Z530 Core2 Duo/ Celeron AMD AthlonTM 64 CPU Model N270 1.6 GHz Z530 1.6 GHz T5600 1.83GHz C4400 1.8GHz 3100 2.0GHz Chipset 945GM + ICH 7 Poulsbo 945GM 780MN Graphics Intel GMA 950 Intel GMA 500 (IEGD 10) Intel 950 ATI RadeonTM HD 3200 Memory DDR2 1GB DDR2 1GB DDR2 1GB DDR2 up to 4 GB Storage 2.5” 80GB 2.5” 160GB 2.5” 40GB 2.5” 160GB DVI-I DVI-D DVI/VGA + S-Video/TV HDMI, VGA I/O, Expansion Mini-PCIe x 1 USB x 4, LAN x 1 Mini-PCIe x 1 USB x 2, LAN x 1 Mini-PCI USB, RS-232 Dimension(mm) 220.5 x 192 x 30 170 x 110.6 x 32 222 x 135 x 47 Video output Arrow Embedded Solutions Overview USB x 4 , RS-232, GigaLAN x 2, CF socket 310 x 200 x 50 Arrow Embedded Solutions Overview 24 Arrow Embedded Solutions Overview Arrow Embedded Solutions Overview 26 Thanks Franco Rebonato BDM - AES 335 64 30375 Arrow Embedded Solutions Overview 27 Com Qseven High end Arrow Embedded Solutions Overview Com express Low end 28 Form Factor basic compact ETXexpress® microETXexpress® Type 2 Type 6 Arrow Embedded Solutions Overview Type 10 ultra Type 1 Type 2 nanoETXexpress 29 Type 2 Type 2 Type 2 Type 2 Type 2 Type 2 Type 10 Type 1 Arrow Embedded Solutions Overview Type 2 30 Deeply Inside COM Express™ COM.0 R2.0 Pin-out Type 1 and 2 Extensions Type 1 Type 2 SPI (Serial Peripheral Interface, i.e. for BIOS) was added on formerly reserved PIN Legacy TVout was removed PCI Express was officially defined for Gen 2.0 (affects only routing) SATA is defined up to 6 GB Arrow Embedded Solutions Overview 08.11. 2010 COM Express™ COM.0 R2.0 Pin-out Type 10 Explained Type 10 Type 6 Perfect for Small Form Factor Chip Platforms – flexible Display Interfaces 3 2 1 Arrow Embedded Solutions Overview 1 Potential-free seriall signals (TTL) on unneeded power pins 2 Digital Display Interface (DDI): SDVO, DisplayPort, HDMI/DVI resp. Placed on unneeded VGA/LVDS B 3 n/c: Unneeded SATA and PCI Express ports were reserved for future extensions such as USB 3.0 PCIe External Graphics (PEG) interface 08.11. 2010 QUADMO747-X/iMX51 Technical Features Freescale iMX51™ Ethernet 10/100BaseT SDIO/MMC. Audio interface (I2S/AC97). SMB bus. I2C. USB0/USB1/USB2. 24 bit dual channel LVDS. LPC bus. UART1/UART2/SPI 18 bit LVDS 1-WIRE. JTAG. Power Management standard Qseven 5V Power Supply Arrow Embedded Solutions Overview QUADMO747-X/OMAP Technical Features Freescale iMX51™ Ethernet 10/100BaseT SDIO/MMC. Audio interface (I2S/AC97). SMB bus. I2C. USB0/USB1/USB2. 24 bit dual channel LVDS. LPC bus. UART1/UART2/SPI 18 bit LVDS 1-WIRE. JTAG. Power Management standard Qseven 5V Power Supply 33 QUADMO747 QUADMO747-ATOMXL Technical Features Intel® Atom™ Z5xx series 1.1/1.6 GHz Intel® SCH US15W (Poulsbo®) Up to 1GB DDR2 400/533 Mhz 512 MB L2 Intel® GMA 500 LVDS: 18 or 24 bit Single Channel 1x PCI Express x1 Lanes 8x USB 2.0 (1 client configurable) 1x GBE SDIO On board Flash Disk up to 4 GB 1x SATA Interface SDVO HDA (High Definition Audio) I2C Bus LPC (Low Pin Count Bus) Power Management Signals Battery Management Thermal Cooling Interface Defined Power Supply Voltage: 5V ±5% Arrow Embedded Solutions Overview Technical Features Intel® Atom™ Z510PT/Z520PT 1,1/1,33GHz Intel® SCH US15W (Poulsbo®) PCIe Slot 1x PCIe x1 512MB DDR2-400/533 on board 8x USB 2.0 2x Serial ATA 1x GBE Intel® High Definition Audio Intel® GMA500 Up to 256MB LVDS 18/24Bit SDVO available SDIO Interface available Operation Temperature -40°C to +85°C Extended Temparture on request 34 QUADMO747-X/T20 Users Benefits Technical Features NVIDIA®Tegra® T20 CPU Dual ARM® CORTEX -A9 1.0 GHz 1GB DDR2 on board NVIDIA® ULP GeForce LVDS: 18/24 Bit single/dual PCIe 2x PCI-E x1 6X USB 2.0 Flash Disk: up to 16GB x 1 SATAe ETHERNET 10/100 Mbps Audio Interface AC '97 Video Input Port Bus SPI e One Wire JTAG 2x RS-232 ports + 1 x CAN port I2C, SM Bus, LPC +5VDC AT/ATX mode Power Management standard Qseven Arrow Embedded Solutions Overview First Dual Core ARM in the market 3D Architecture for maximum performances at low power (GeForce 9400 multi-cores) Adobe Flash 10.1 HW Accelerator Support for web browising (i.e.: w/ Firefox, G. Chrome, Explorer) Full HD video playback (video and streaming) 35 Qseven® Specs Legacy Free Interfaces PCI Express SATA, USB 2.0 ExpressCard SDIO, I²C Bus High Definition Audio (HDA) Gigabit Ethernet LPC CAN Bus SPIs Graphic Interfaces LVDS SDVO, Display Port and HDMI (shared) Power 5V Battery Management Arrow Embedded Solutions Overview Oct. 2010 SECO® Proprietary & Confidential Differentiation of the proposal We will use 3 different approach based on 3 customer differentiation VERTICAL SOLUTION ( Box HW + SW / Players ) SYSTEM ( Box HW ) BOARD (Board ) End User ( Thousan d Customer ) MARGI N POST SALE SUPPORT Software House ( 10-100 per country) System Integrator ( 10-50 per country ) VOLUME PRE PER SALE CUSTOMERSUPPORT Arrow Embedded Solutions Overview Fabrizio Del Del Maffeo Maffeo