digital signage

Transcription

digital signage
Arrow Embedded
Solutions
Overview
Digital Signage
2011
Franco Rebonato
Cos e’ il Digital Signage ?
Il digital signage è una forma di pubblicità
segnaletica digitale o cartellonistica digitale, i cui contenuti vengono mostrati
ai destinatari attraverso schermi LCD, totem o videoproiettori appositamente
sistemati in luoghi pubblici.
Le cui peculiarità sono :
•la possibilità di non dover modificare fisicamente i cartelloni pubblicitari;
•l’obiettivo di far ricevere un messaggio in un luogo specifico in un tempo
specifico;
•utilizzare un contenuto multimediale e/o interattivo invece di un immagine
Arrow Embedded Solutions Overview
Esempi di digital Signage
•Informativi:
fornire informazioni sui voli, sul meteo o sui tempi di attesa per il
prossimo treno (per migliorare l'efficienza della comunicazione in aeroporti, stazioni ferroviarie
o metropolitana).
•Promozionali:
all’interno di negozi o centri commerciali, si possono presentare più
efficacemente gli sconti per i soci, i saldi, le offerte e le promozioni in corso.
•Enfatizzare l’Esperienza del cliente:
ad es.: attraverso la dimostrazione della
preparazione di una ricetta in un ristorante.
•Influenzare il comportamento del cliente: creando una segnaletica digitale che orienti il
cliente verso differenti aree di un centro commerciale, aumentandone il tempo di permanenza
Arrow Embedded Solutions Overview
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Digital Signage : what are the needs ?
 to support Mpeg 2/ Mpeg 4 / H.264 / Java / Flash and
Owner of The Contents
resolution up to Full HD ( even if most of contents are in
Developper of the contents
800 x 480 ( typically PAL / NTSC ), 1280 x 720, 1366 x 768
Media Planner
and in rare cases 1920 x 1080 ) and easy software to
update contents, support PDF, PPT, Flash, MKV etc.
Network owner
Service / Network provider  Easy and fast installation, easy maintenance for hardware
Installation / maintenance software damages, remote management for checking the
provider
status.
Installation owner
Software House
System Integrator
Arrow Embedded Solutions Overview
Fabrizio Del
Del Maffeo
Maffeo
 to support / Windows ( drivers & added value like API ),
Hardware acceleration / support for Java, Flash, Mpeg 2/4 ,
H.264 ) RISC : SDK to develop / customize the system
 X86 : to support 24 bit LVDS dual channel , to support DVI, to
support HDMI, to have fanless solution, to support backlight control
( PWM ), to support expansion like TV tuner, Wi-Fi, HDSPA etc.
Software
WES 7
Content
Digital
Signage
Solution
Installation
and Tech
support
Arrow Embedded Solutions Overview
HW
ICP
LCD
POWER
Network
operators
7
technology
Internet Explorer 8.0
Windows Media Player 12
.Net
Framework 4.0
SP1device with the latest technologies
Differentiate
your
Silverlight 4.0
Remote Desktop Protocol 7.0
Arrow Embedded Solutions Overview
Reduce resources requirements
Lockdown
Enhanced WriteFilter
File-based WriteFilter
AppLocker
BitLocker
Arrow Embedded Solutions Overview
Customization
Custom Shell
launcher
OEM branding
experience
Packagized
operating system
Embedded
Scenarios
Hibernate Once
Resume Many
(HORM)
Notification and
dialog suppression
Engage the user with compelling experiences
Multi-touch and gesture support
Windows Touch
Context aware applications
Extensible UI framework
Windows presentation foundation
Intuitive user interface
Windows Aero
Windows Flip 3D navigation
Silverlight
Arrow Embedded Solutions Overview
Differentiation of the proposal
We will use 3 different approach based on 3 customer differentiation
VERTICAL
SOLUTION
( Box HW +
SW / Players )
SYSTEM
( Box HW )
BOARD
(Board )
End User
( Thousand
Customer )
MARGIN
POST
SALE
SUPPORT
Software House
( 10-100 per country)
System Integrator
( 10-50 per country )
VOLUME
PRE
PER
SALE
CUSTOMER
SUPPORT
Arrow Embedded Solutions Overview
Arrow Embedded Solutions Overview
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AUO & 3D
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• Which is the Right Platform
to suggest?
 Board solution
 Com Express
 BOX System Solution
Arrow Embedded Solutions Overview
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miniITX
miniITX
AIMB-270
AIMB-258
High End
•
•
•
•
•
•
Intel GM45 (H.264)
HD 1080i Support
VGA, DVI, PCIe x16
miniPCIe for WLAN, 2GLAN
4x USB and 4x RS-232
Line in/out Mic in
miniITX
5.25” Biscuit
MP
PCM-360DS
• Intel QM57 (H.264)
• HD 1080p Support
• VGA, DVI, PCIe x16
• miniPCIe for WLAN, 2GLAN
• 8x USB and 4x RS-232
• 4xSATA
• Line in/out Mic in
• 8 bit GPIO
Q1’10
• Intel QM57 (H.264)
• DVI-I,HDMI, PCIe x16
• 1* GLAN, 4*USB 2.0, 2* COM,
16 bitGPIO, Line out
• 2x miniPCIe for TV tuner,
HSDPA
• SATA HDD, CF
• DC 12~24V
Q2’10
AIMB-221
5.25” Biscuit
Middle End
PCM-352DS
• AMD® mobile Turion/ Sempron
• ATI® M690E/ SB600
• Max. 4 GB DDR2 533/667/800MHz
• Integrated ATI Radeon X1250
• VGA, HDMI, LVDS,
• Dual GbE, 6 COM, 8 USB
• PCI, Mini PCI
• 4 SATA, CF, TPM (option)
•
•
•
•
•
•
•
AMD + RS780E (H.264)
DVI-I, HDMI
1* GLAN,4*USB 2.0
2* COM, 16bit GPIO
Line out/Mic in
SATA HDD, CF
DC12~24V
MP
miniITX
miniITX
AIMB-211
Entry
•
•
•
•
•
•
•
• Intel Navy Pier
• Atom N270+945GSE+ICH7M
• Dual LVDS (18bit and 48bit)
• Dual LAN
• CF, PCI, 2 SATA
MP
MP
Now
Arrow Embedded Solutions Overview
PCM-303DS
PCM-9361
AIMB-210
Intel eMenlow XL (H.264)
HD 1080i Support,
VGA, HDMI
miniPCIe for WLAN, GLAN
2x USB and 1x RS-232
Line out, SPDIF
DC 12V
EPIC
3.5” Biscuit
• Intel Navy Pier
• ATOM N270+945GSE+ICH7M
• CPU 1.6G
• Dual LVDS (18bit and 48bit)
• 5 x USB 2.0, 4 COM, 2 SATA-II
MP
• Intel N270 1.1/1.6 GHz
• DVI, VGA,HDMI (TBD)
• 1* GLAN, 4*USB 2.0, 2* COM,
8 bitGPIO, Line out
• 2x miniPCIe for TV tuner,
HSDPA, HD decorder
• SATA HDD, CF
• DC 12~24V
Q1’10
Developing
Q2’10
NITX-300
Series
Ultra low power
Arrow Embedded Solutions Overview
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Proposition of ARK-Digital Signage
Platform
Arrow Embedded Solutions Overview
ARK-DS Platform Key Product
Features
Arrow Embedded Solutions Overview
Product Selection Matrix
DSA-3010
DSA-3020
(ARK-DS302)
DSA-3400
ARK-DS350
(Q1 ‘10)
CPU Type
ATOM N270
eMenlow Z530
Core2 Duo/ Celeron
AMD AthlonTM 64
CPU Model
N270
1.6 GHz
Z530
1.6 GHz
T5600 1.83GHz
C4400 1.8GHz
3100 2.0GHz
Chipset
945GM + ICH 7
Poulsbo
945GM
780MN
Graphics
Intel GMA 950
Intel GMA 500 (IEGD
10)
Intel 950
ATI RadeonTM HD
3200
Memory
DDR2 1GB
DDR2 1GB
DDR2 1GB
DDR2 up to 4 GB
Storage
2.5” 80GB
2.5” 160GB
2.5” 40GB
2.5” 160GB
DVI-I
DVI-D
DVI/VGA +
S-Video/TV
HDMI, VGA
I/O, Expansion
Mini-PCIe x 1
USB x 4,
LAN x 1
Mini-PCIe x 1
USB x 2,
LAN x 1
Mini-PCI
USB, RS-232
Dimension(mm)
220.5 x 192 x 30
170 x 110.6 x 32
222 x 135 x 47
Video output
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USB x 4 , RS-232,
GigaLAN x 2,
CF socket
310 x 200 x 50
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Arrow Embedded Solutions Overview
Arrow Embedded Solutions Overview
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Thanks
Franco Rebonato
BDM - AES
335 64 30375
Arrow Embedded Solutions Overview
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Com
Qseven
High end
Arrow Embedded Solutions Overview
Com express
Low end
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Form Factor
basic
compact
ETXexpress®
microETXexpress®
Type 2
Type 6
Arrow Embedded Solutions Overview
Type 10
ultra
Type 1
Type 2
nanoETXexpress
29
Type 2
Type 2
Type 2
Type 2
Type 2
Type 2
Type 10
Type 1
Arrow Embedded Solutions Overview
Type 2
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Deeply Inside COM Express™ COM.0 R2.0
Pin-out Type 1 and 2 Extensions
Type 1
Type 2
SPI (Serial Peripheral
Interface, i.e. for BIOS)
was added on formerly
reserved PIN
Legacy TVout was
removed
PCI Express was officially
defined for Gen 2.0 (affects
only routing)
SATA is defined up to 6 GB
Arrow Embedded Solutions Overview
08.11.
2010
COM Express™ COM.0 R2.0
Pin-out Type 10 Explained
Type 10
Type 6
Perfect for Small Form Factor Chip
Platforms – flexible Display Interfaces
3
2
1
Arrow Embedded Solutions Overview
1
Potential-free seriall signals (TTL)
on unneeded power pins
2
Digital Display Interface (DDI):
SDVO, DisplayPort, HDMI/DVI resp.
Placed on unneeded VGA/LVDS B
3
n/c: Unneeded SATA and PCI Express
ports were reserved for future extensions
such as USB 3.0
PCIe External Graphics (PEG)
interface
08.11.
2010
QUADMO747-X/iMX51
Technical Features
Freescale iMX51™
Ethernet 10/100BaseT
SDIO/MMC.
Audio interface (I2S/AC97).
SMB bus.
I2C.
USB0/USB1/USB2.
24 bit dual channel LVDS.
LPC bus.
UART1/UART2/SPI
18 bit LVDS
1-WIRE.
JTAG.
Power Management standard Qseven
5V Power Supply
Arrow Embedded Solutions Overview
QUADMO747-X/OMAP
Technical Features
Freescale iMX51™
Ethernet 10/100BaseT
SDIO/MMC.
Audio interface (I2S/AC97).
SMB bus.
I2C.
USB0/USB1/USB2.
24 bit dual channel LVDS.
LPC bus.
UART1/UART2/SPI
18 bit LVDS
1-WIRE.
JTAG.
Power Management standard Qseven
5V Power Supply
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QUADMO747
QUADMO747-ATOMXL
Technical Features
Intel® Atom™ Z5xx series 1.1/1.6 GHz
Intel® SCH US15W (Poulsbo®)
Up to 1GB DDR2 400/533 Mhz
512 MB L2
Intel® GMA 500
LVDS: 18 or 24 bit Single Channel
1x PCI Express x1 Lanes
8x USB 2.0 (1 client configurable)
1x GBE
SDIO
On board Flash Disk up to 4 GB
1x SATA Interface
SDVO
HDA (High Definition Audio)
I2C Bus
LPC (Low Pin Count Bus)
Power Management Signals
Battery Management
Thermal Cooling Interface Defined
Power Supply Voltage: 5V ±5%
Arrow Embedded Solutions Overview
Technical Features
Intel® Atom™ Z510PT/Z520PT 1,1/1,33GHz
Intel® SCH US15W (Poulsbo®)
PCIe Slot 1x PCIe x1
512MB DDR2-400/533 on board
8x USB 2.0
2x Serial ATA
1x GBE
Intel® High Definition Audio
Intel® GMA500
Up to 256MB
LVDS 18/24Bit
SDVO available
SDIO Interface available
Operation Temperature -40°C to +85°C
Extended Temparture on request
34
QUADMO747-X/T20
Users Benefits
Technical Features
NVIDIA®Tegra® T20
CPU Dual ARM® CORTEX -A9 1.0 GHz
1GB DDR2 on board
NVIDIA® ULP GeForce
LVDS: 18/24 Bit single/dual
PCIe 2x PCI-E x1
6X USB 2.0
Flash Disk: up to 16GB
x 1 SATAe
ETHERNET 10/100 Mbps
Audio Interface AC '97
Video Input Port
Bus SPI e One Wire
JTAG
2x RS-232 ports + 1 x CAN port
I2C, SM Bus, LPC
+5VDC AT/ATX mode
Power Management standard Qseven
Arrow Embedded Solutions Overview
First Dual Core ARM in the market
3D Architecture for maximum performances at
low power (GeForce 9400 multi-cores)
Adobe Flash 10.1 HW Accelerator Support for
web browising (i.e.: w/ Firefox, G. Chrome,
Explorer)
Full HD video playback (video and streaming)
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Qseven® Specs
 Legacy Free Interfaces









PCI Express
SATA, USB 2.0
ExpressCard
SDIO, I²C Bus
High Definition Audio (HDA)
Gigabit Ethernet
LPC
CAN Bus
SPIs
 Graphic Interfaces
 LVDS
 SDVO, Display Port and HDMI (shared)
Power
 5V
 Battery Management
Arrow Embedded Solutions Overview
Oct. 2010
SECO® Proprietary & Confidential
Differentiation of the proposal
We will use 3 different approach based on 3 customer differentiation
VERTICAL
SOLUTION
( Box HW +
SW / Players )
SYSTEM
( Box HW )
BOARD
(Board )
End User
( Thousan
d
Customer
)
MARGI
N
POST
SALE
SUPPORT
Software House
( 10-100 per
country)
System
Integrator
( 10-50 per
country )
VOLUME
PRE
PER
SALE
CUSTOMERSUPPORT
Arrow Embedded Solutions Overview
Fabrizio Del
Del Maffeo
Maffeo