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r vlp e sD u m Fa o N K g in v ro Im p e N ra e p u tS o Android Experience Sharing About Myself S p ix g n E rch a e 刘铁锋 y .1 i5 d n A rfo a e 根 草 Agenda Android And App Ranking Analysis Android Failure experience Google’s policy c in kxp w rsa ve o N Revenue in App Store App Store Info $253k per month New App in Android Market Android Ranking Analysis Data Overall Top 100 Category Top 20 Why they success App Download Distribution Android Top 20(2010.4 Vs. 2010.7 ) App Google Maps Pandora Radio T-Mobile My Account The Weather Channel Movies Facebook for Android MySpace Mobile Droidlight LED Flashlight Handcent SMS US Yellow Pages Search Backgrounds Barcode Scanner Advanced Task Killer Google Sky Map Ringtones Dictionary.com Shazam DailyHoroscope ShopSavvy App Google Sky Map Advanced Task Killer The Weather Channel Facebook for Android Barcode Scanner Twitter Compass Backgrounds Shazam Dictionary.com ASTRO File Manager Adobe Reader Handcent SMS ColorNote notepad Notes DailyHoroscope Ringdroid Google Translate LauncherPro IMDB Moives & TV App Contributor Row Labels Soundroid 2012 Al Pacino Sounds & Ringtones Bruce Tobi Soundboard Chris Tucker Sounds & Ringtone Dumb and Dumber Soundboard Looney Tunes Soundboard Madea Soundboard Old Man Herbert Soundboard Peter Griffin Soundboard Star Wars Sounds & Ringtones Super Mario Sounds & Ringtones Google Inc. Gesture Search Google Goggles Google Maps Google Sky Map Google Translate Shopper handcent_admin Handcent Font Pack1 Handcent Font Pack2 Handcent Font Pack3 Handcent Font Pack4 Handcent SMS Scheff's Blend AK-47 Ruger - SR9 SchottGunn The Schwartz Unsheathed Swiss Codemonkeys Funny Jokes Love Poems Steamy Window Points Count of Title 10 1 1 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 5 1 1 1 1 1 4 1 1 1 1 3 1 1 1 Communication(2010.4 Vs. 2010.7) Apps Handcent SMS Opera Mini 5 browser Bluetooth File Transfer twidroid for twitter EStrongs File Explorer antivirus free Dolphin Browser eBuddy Messenger chompSMS Hi AIM Handcent Font Pack2 Handcent Font Pack4 Handcent Font Pack1 Handcent Font Pack3 Meebo IM Hi MSN Beta QQ Labs for Android Lookout Mobile Security FREE MSN Droid Apps Handcent SMS Yahoo! Mail Opera Mini Antivirus free EStrongs Bluetooth File Transfer MSN Talk Yahoo Messenger Dolphin Browser HD PdaNet Ebuddy Twideroyd for twitter QQ A Korea App fring Skyfire Lookout Mobile Security Handcent Font pack1 Handcent Font pack2 Point Big Company’s Influence(Yahoo!) Local App (QQ and Korea app) Traditional app will transfer to Android(Twitter, Adobe, IMDB) Innovation app have chance (Launch Pro) Who will be the next (FourSquare?) App Contributor Row Labels Easyroid Hi AIM Hi AIM pre-cupcake Hi MSN Beta Hi MSN pre-cupcake Hi Yahoo Michael Quach 100 Birthday Quotes! French Verbs 650 Legal Terms 500 Vocabulous Weird Words 500 handcent_admin Handcent Font Pack1 Handcent Font Pack2 Handcent Font Pack3 Handcent Font Pack4 Handcent SMS Superdroid.net NBA Forum Super - Private Conversation Super SMS Faker (Free) Yermek Zhumagulov aContacts Dialer One Tom Tasche SayMyName SayMyName Dessert xScope Mobile xScope Browser Lite (1.5/1.6) xScope Browser Lite (free) Count of OwnerName 5 1 1 1 1 1 5 1 1 1 1 1 5 1 1 1 1 1 3 1 1 1 2 1 1 2 1 1 2 1 1 Entertainment APP Movies Backgrounds Ringtones TV.com Zedge Ringtones & Wallpapers Funny Jokes Discovery Channel Mabilo Wallpapers SchottGunn Guitar : Solo Lite AK-47 Steamy Window Step Brothers Soundboard Ruger - SR9 Peter Griffin Soundboard Old Man Herbert Soundboard Coin Flip Magic 8-Ball E! Online APP Backgrouds IMDB Movies Zedge Ringtones AirHorn Guitar: Solo Lite Funny Jokes Mabilo Wallpaper Star wars light saber 8.500+ Drink Recipes Steamy Window SchootGunn Useless Facts AK-47 Magic 8-Ball Step Brothers Soundboard xPiano Horoscope and Tarot Stewie – Family Guy sound Old man herbert Sound App Contributor Row Labels Soundroid 2012 Al Pacino Sounds & Ringtones Arnold Sounds & Ringtones Bruce Tobi Soundboard Chris Tucker Sounds & Ringtone Dumb and Dumber Soundboard Looney Tunes Soundboard Madea Soundboard Old Man Herbert Soundboard Peter Griffin Soundboard Star Trek Sounds & Ringtones Star Wars Sounds & Ringtones Super Mario Sounds & Ringtones Three Stooges Soundboard Transformers Sounds & Ringtone NeatoFun Anchorman - Ron Burgundy Cheech and Chong soundboard FartDroid Grandma's Boy Soundboard Ricky Bobby Soundboard Step Brothers Soundboard Superbad - Seth Soundboard The Big Lebowski soundboard Tourettes Guy Soundboard Droid Sounds Boondocks Soundboard Butters - South Park Eric Cartman - South Park Herbert Pervert - Family Guy Ollie Williams - Family Guy Quagmire Family Guy Soundboard Step Brothers Movie Soundboard Stewie - Family Guy Soundboard Points Count of OwnerName Productivity App Advanced Task Killer ASTRO File Manager AK Notepad ColorNote Notepad Notes Voice Recorder Astrid Task/Todo List HelixLauncher OI File Manager AndroZip File Manager Easy Note + 2do Timer 3001 Wisdom Quotes - Lite App Advanced Task Killer ASTRO File Manager Adobe Reader ColorNote Notepad Notes LauncherPro AK Notepad Voice Recorder (PIM soft) Jorte Jorte(PIM AndroZip File Manager Document To Go OI File Manager Astrid Task/Todo List Quick Uninstaller (Appmanager) Note Everything handyCalc Battery Widget 3banana Notes Documents To Go 2.0 Main App Job Search Job Search 3banana Notes Timer ADW.Launcher Battery Widget Quick Settings Dropbox Points Integration (internet + Mobile) Creative and save time tools 14 1 1 1 1 1 1 1 1 1 1 1 1 1 1 9 1 1 1 1 1 1 1 1 1 8 1 1 1 1 1 1 1 1 Culture related (sound,Drink) Emulate app (gun etc. ) App Contributor Speed Software All-in-1 Calc Lite Explorer NitroDesk, Inc. Exchange By TouchDown Exchange for Android 2.0 / 2.1 MoaiApps Calendar Pad Calendar Pad for Android 1.5 B&B (Bread & Butter) Tool Droid LED Flashlight Quick Uninstaller (Appmanager) OpenIntents OI File Manager OI Notepad Snaptic 3banana Notes AK Notepad SoftXPerience NE GDocs Note Everything 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 Social Title Facebook for Android MySpace Mobile Tweetcaster AIM Truth or Dare Food Finder Love Quotes 500 Bump Pickup Lines twicca BETA Match.com 鈥?Find Your Match! U.S. Hot Job Search Bars & Clubs Success Quotes VZ-Netzwerke Swift App for Twitter Buddha Quotes Party & Drinking Games Wertago for Nightlife OwnerName Facebook MySpace Mobile Handmark AOL Mobile Mangobird Michael Quach Michael Quach Bump Technologies, Inc Swiss Codemonkeys R246Design Match.com LLC Kiumiu Soft Michael Quach Michael Quach VZnet Netzwerke Ltd Sebastian Delmont Michael Quach SusaSoftX The mobile app for nightlife App Contributor Row Labels Michael Quach Anger Quotes Bars & Clubs Buddha Quotes Cool Sex Facts Food Finder Love Quotes 500 Love SMS Mother Teresa Quotes Success Quotes Tongue Twisters 500 Mob4.com Baby Sleep Songs II Hangman Spongebob Kids Number:CountMe II My Daily Astrological Reading tic tac toe w/Tom and Jerry SusaSoftX 505 Motivational Quotes Famous Quotes Party & Drinking Games Pick-Up Lines Trivia Genius Tools Count of OwnerName Title T-Mobile My Account Droidlight LED Flashlight Compass Google Goggles RealCalc Scientific Calculator StopWatch Google Translate Unit Converter - ConvertPad ColorFlashlight Fun Flashlight T-Mobile Visual Voicemail Flashlight TasKiller free Uninstaller Bubble Stopwatch Retro Clock Widget PdaNet free edition Metal Detector Note Pad Gesture Search 10 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 5 1 1 1 1 1 App Contributor OwnerName T-Mobile USA Motorola Inc. Snaptic Google Inc. Brain Overspill sportstracklive.com Google Inc. MathPad Software Notes T-Mobile USA Devesh Parekh Thibaut Nicolas Rhythm Software Ben Zibble Tom Taylor jSource June Fabrics Technology Inc. Kurt Radwanski AndroidFreeware.ORG Google Inc. Analysis P a sp tin m ro Row Labels Count of OwnerName CurveFish 2G-3G OnOff AppRemover BatteryLife Bluetooth OnOff Brightness Level GPS OnOff SilentMode OnOff WiFi OnOff T-Mobile USA T-Mobile AppPack T-Mobile HotSpot Connect T-Mobile Mobile Backup T-Mobile My Account T-Mobile Visual Voicemail Google Inc. Gesture Search Google Goggles Google Translate Notes ColorFlashlight Fun Flashlight Korean Hangul Keyboard (Beta) tenCube WaveSecure Mobile Security WaveSecure UninstallProtection Rhythm Software Task Manager Uninstaller Andrew Schwimmer Save MMS ToggleWifi 8 1 1 1 1 1 1 1 1 5 1 1 1 1 1 3 1 1 1 2 1 1 2 1 1 2 1 1 2 1 1 Other Info in Android Ø App Store (10 million RMB/Month, 斯凯) Ø Ads Platform. (some company is working on this and get funding) Ø Forum shift to Platform. (Androidin, from ROM->Charge, Security etc) Ø Device company shift to market. (MM, Lenovo, Huawei) Ø App Competition is more and more hard, Promotion become important rF tp a iv sn cu o y n scp u fa m Fro c rin sxp u e R s tm a n ig rw p vlo e D Why they win? id rlyb a E sg h d ixtn rw p vlo e D Android Failure Experience Failure Experience Other Google’s rules Effect for developer Mindset Change Failure Background Mindset Change Failure Idea Pervious working experience Filter for ideas Must have for user? Technology boundary? User experience good enough? Is user base big enough? Google Contact+SMS+Email+SNS Sync 4 man *3 months Reason Founder mental app, user must have Not easy to develop User will use all the time Large user base Failure Too heavy Target user? Performance and Quality Confidence of developer Learning Don’t support for success and per-install for manufacture Don’t spend too many time, especially less then 2 mons Try to find some typical user and verify it Filter Suggestion Development schedule Difficulty for implementation Does user buy in your idea? Technical Boundary Case Quick Uninstaller By Chance Status Competitor,Top 50 Top 15 in tools Analysis Not enough technical boundary No update and maintains No branding (need 3rd party help or promotion) Resource Dependence Case FML Entertainment ideas Status Official version present in market Removed by Google Learning Depend 3rd party resource Attack from competitor Limitation from the website (need help from 3rd party) Idea Copy From Others Case Other Model (how to spend your team bandwidth) Focus (what’s strength?) Balance of research and maintaince Copy from App Store Status Removed Learning UX Failure when you become famous Summary No depend from 3rd party resource Google’s policy Don’t check Action when complain Don’t leverage Google’s branding No CopyRight issues Build branding No Copy Idea Filter Fail Fast Start from Small Effect Summary Remove from market (notify after removed) Disable account(all apps will be removed) Don’t do Evil Fail Fast Still have Chance Motorolla Acer DELL HTC Sumsung LG Lenovo Meizu Erission SonySony-Erission … More More… THANK YOU! Verision China Telecom Sprint China Mobile T-Mobile China Union
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