刘铁锋北京百纳信息技术有限公司Tfliu@bainainfo.com 数据

Transcription

刘铁锋北京百纳信息技术有限公司Tfliu@bainainfo.com 数据
刘铁锋
北京百纳信息技术有限公司
Tfliu@bainainfo.com
数据
排名前100
分类排名前20
开始Android开发
Quick Uninstaller
小M系列
HandDic
分歧终端机
Lenovo合作伙伴
Title
Category
OwnerName
DownloadCount
Google Maps
Travel
Google Inc.
>250,000
Pandora Radio
Multimedia
Pandora
>250,000
T-Mobile My Account
Tools
T-Mobile USA
>250,000
The Weather Channel
News & Weather
The Weather Channel
>250,000
Movies
Entertainment
Flixster Inc.
>250,000
Facebook for Android
Social
Facebook
>250,000
MySpace Mobile
Social
MySpace Mobile
>250,000
Droidlight LED Flashlight
Tools
Motorola Inc.
>250,000
Handcent SMS
Communication
handcent_admin
>250,000
US Yellow Pages Search
Shopping
Yellowbook
>250,000
Backgrounds
Entertainment
Stylem Media
>250,000
Barcode Scanner
Shopping
ZXing Team
>250,000
Advanced Task Killer
Productivity
ReChild
>250,000
Google Sky Map
Reference
Google Inc.
>250,000
Ringtones
Entertainment
Mabilo Android Team
>250,000
Dictionary.com
Reference
Dictionary.com, LLC
>250,000
Shazam
Multimedia
Shazam Entertainment Limited
>250,000
DailyHoroscope
Lifestyle
Comitic
>250,000
ShopSavvy
Shopping
Big in Japan, Inc.
>250,000
Row Labels
Soundroid 2012
Al Pacino Sounds & Ringtones
Bruce Tobi Soundboard
Chris Tucker Sounds & Ringtone
Dumb and Dumber Soundboard
Looney Tunes Soundboard
Madea Soundboard
Old Man Herbert Soundboard
Peter Griffin Soundboard
Star Wars Sounds & Ringtones
Super Mario Sounds & Ringtones
Google Inc.
Gesture Search
Google Goggles
Google Maps
Google Sky Map
Google Translate
Shopper
handcent_admin
Handcent Font Pack1
Handcent Font Pack2
Handcent Font Pack3
Handcent Font Pack4
Handcent SMS
Scheff's Blend
AK-47
Ruger - SR9
SchottGunn
The Schwartz Unsheathed
Swiss Codemonkeys
Funny Jokes
Love Poems
Steamy Window
Count of Title
10
1
1
1
1
1
1
1
1
1
1
6
1
1
1
1
1
1
5
1
1
1
1
1
4
1
1
1
1
3
1
1
1
Title
Handcent SMS
Opera Mini 5 browser
Bluetooth File Transfer
twidroid for twitter
EStrongs File Explorer
antivirus free
Dolphin Browser
eBuddy Messenger
chompSMS
Hi AIM
Handcent Font Pack2
Handcent Font Pack4
Handcent Font Pack1
Handcent Font Pack3
Meebo IM
Hi MSN Beta
QQ Labs for Android
Lookout Mobile Security FREE
MSN Droid
OwnerName
handcent_admin
Opera Software ASA
Medieval Software
Zimmermann & Marban
EStrongs
droidSecurity Inc.
Dolphin Browser
eBuddy
chompSMS
Easyroid
handcent_admin
handcent_admin
handcent_admin
handcent_admin
meebo
Easyroid
Tencent
Lookout
MSN
Title
Movies
Backgrounds
Ringtones
TV.com
Zedge Ringtones & Wallpapers
Funny Jokes
Discovery Channel
Wallpapers
SchottGunn
Guitar : Solo Lite
AK-47
Steamy Window
Step Brothers Soundboard
Ruger - SR9
Peter Griffin Soundboard
Old Man Herbert Soundboard
Coin Flip
Magic 8-Ball
E! Online
OwnerName
Flixster Inc.
Stylem Media
Mabilo Android Team
CBS Interactive, Inc.
Zedge
Swiss Codemonkeys
Discovery Channel
Mabilo Android Team
Scheff's Blend
Coding Caveman
Scheff's Blend
Swiss Codemonkeys
NeatoFun
Scheff's Blend
Soundroid 2012
Soundroid 2012
AJAS
Dennis Bond
Comcast Entertainment Group
Title
Advanced Task Killer
ASTRO File Manager
AK Notepad
ColorNote Notepad Notes
Voice Recorder
Astrid Task/Todo List
HelixLauncher
OI File Manager
AndroZip File Manager
Easy Note + 2do
Timer
3001 Wisdom Quotes - Lite
Quick Uninstaller (Appmanager)
Note Everything
handyCalc
Battery Widget
3banana Notes
Documents To Go 2.0 Main App
Job Search
OwnerName
ReChild
Metago
Snaptic
Notes
Mamoru Tokashiki
we <3 astrid
Faruq Rasid
OpenIntents
AgileSoft Resource
Note
The Spinning Head
XIMAD
B&B (Bread & Butter) Tool
SoftXPerience
mmin
mippin.com
Snaptic
DataViz, Inc
Indeed.com
Row Labels
Easyroid
Hi AIM
Hi AIM pre-cupcake
Hi MSN Beta
Hi MSN pre-cupcake
Hi Yahoo
Michael Quach
100 Birthday Quotes!
French Verbs 650
Legal Terms 500
Vocabulous
Weird Words 500
handcent_admin
Handcent Font Pack1
Handcent Font Pack2
Handcent Font Pack3
Handcent Font Pack4
Handcent SMS
Superdroid.net
NBA Forum
Super - Private Conversation
Super SMS Faker (Free)
Yermek Zhumagulov
aContacts
Dialer One
Tom Tasche
SayMyName
SayMyName Dessert
xScope Mobile
xScope Browser Lite (1.5/1.6)
xScope Browser Lite (free)
Row Labels
Soundroid 2012
Al Pacino Sounds & Ringtones
Arnold Sounds & Ringtones
Bruce Tobi Soundboard
Chris Tucker Sounds & Ringtone
Dumb and Dumber Soundboard
Looney Tunes Soundboard
Madea Soundboard
Old Man Herbert Soundboard
Peter Griffin Soundboard
Star Trek Sounds & Ringtones
Star Wars Sounds & Ringtones
Super Mario Sounds & Ringtones
Three Stooges Soundboard
Transformers Sounds & Ringtone
NeatoFun
Anchorman - Ron Burgundy
Cheech and Chong soundboard
FartDroid
Grandma's Boy Soundboard
Ricky Bobby Soundboard
Step Brothers Soundboard
Superbad - Seth Soundboard
The Big Lebowski soundboard
Tourettes Guy Soundboard
Droid Sounds
Boondocks Soundboard
Butters - South Park
Eric Cartman - South Park
Herbert Pervert - Family Guy
Ollie Williams - Family Guy
Quagmire Family Guy Soundboard
Step Brothers Movie Soundboard
Stewie - Family Guy Soundboard
Count of OwnerName
5
1
1
1
1
1
5
1
1
1
1
1
5
1
1
1
1
1
3
1
1
1
2
1
1
2
1
1
2
1
1
Count of OwnerName
Speed Software
All-in-1 Calc Lite
Explorer
NitroDesk, Inc.
Exchange By TouchDown
Exchange for Android 2.0 / 2.1
MoaiApps
Calendar Pad
Calendar Pad for Android 1.5
B&B (Bread & Butter) Tool
Droid LED Flashlight
Quick Uninstaller (Appmanager)
OpenIntents
OI File Manager
OI Notepad
Snaptic
3banana Notes
AK Notepad
SoftXPerience
NE GDocs
Note Everything
14
1
1
1
1
1
1
1
1
1
1
1
1
1
1
9
1
1
1
1
1
1
1
1
1
8
1
1
1
1
1
1
1
1
2
1
1
2
1
1
2
1
1
2
1
1
2
1
1
2
1
1
2
1
1
Title
Facebook for Android
MySpace Mobile
Tweetcaster
AIM
Truth or Dare
Food Finder
Love Quotes 500
Bump
Pickup Lines
twicca BETA
Match.com 鈥?Find Your
Match!
U.S. Hot Job Search
Bars & Clubs
Success Quotes
VZ-Netzwerke
Swift App for Twitter
Buddha Quotes
Party & Drinking Games
Wertago for Nightlife
Title
T-Mobile My Account
Droidlight LED Flashlight
Compass
Google Goggles
RealCalc Scientific Calculator
StopWatch
Google Translate
Unit Converter - ConvertPad
ColorFlashlight Fun Flashlight
T-Mobile Visual Voicemail
Flashlight
TasKiller free
Uninstaller
Bubble
Stopwatch
Retro Clock Widget
PdaNet free edition
Metal Detector
Note Pad
Gesture Search
OwnerName
Facebook
MySpace Mobile
Handmark
AOL Mobile
Mangobird
Michael Quach
Michael Quach
Bump Technologies, Inc
Swiss Codemonkeys
R246Design
Match.com LLC
Kiumiu Soft
Michael Quach
Michael Quach
VZnet Netzwerke Ltd
Sebastian Delmont
Michael Quach
SusaSoftX
The mobile app for nightlife
OwnerName
T-Mobile USA
Motorola Inc.
Snaptic
Google Inc.
Brain Overspill
sportstracklive.com
Google Inc.
MathPad Software
Notes
T-Mobile USA
Devesh Parekh
Thibaut Nicolas
Rhythm Software
Ben Zibble
Tom Taylor
jSource
June Fabrics Technology Inc.
Kurt Radwanski
AndroidFreeware.ORG
Google Inc.
Row Labels
Michael Quach
Anger Quotes
Bars & Clubs
Buddha Quotes
Cool Sex Facts
Food Finder
Love Quotes 500
Love SMS
Mother Teresa Quotes
Success Quotes
Tongue Twisters 500
Mob4.com
Baby Sleep Songs II
Hangman Spongebob
Kids Number:CountMe II
My Daily Astrological Reading
tic tac toe w/Tom and Jerry
SusaSoftX
505 Motivational Quotes
Famous Quotes
Party & Drinking Games
Pick-Up Lines
Trivia Genius
Count of OwnerName
Row Labels
Count of OwnerName
CurveFish
2G-3G OnOff
AppRemover
BatteryLife
Bluetooth OnOff
Brightness Level
GPS OnOff
SilentMode OnOff
WiFi OnOff
T-Mobile USA
T-Mobile AppPack
T-Mobile HotSpot Connect
T-Mobile Mobile Backup
T-Mobile My Account
T-Mobile Visual Voicemail
Google Inc.
Gesture Search
Google Goggles
Google Translate
Notes
ColorFlashlight Fun Flashlight
Korean Hangul Keyboard (Beta)
tenCube
WaveSecure Mobile Security
WaveSecure UninstallProtection
Rhythm Software
Task Manager
Uninstaller
Andrew Schwimmer
Save MMS
ToggleWifi
失败经验谈
其他
Google的审查策略
开发者受到的惩罚
10
1
1
1
1
1
1
1
1
1
1
5
1
1
1
1
1
5
1
1
1
1
1
8
1
1
1
1
1
1
1
1
5
1
1
1
1
1
3
1
1
1
2
1
1
2
1
1
2
1
1
2
1
1
背景
沿用以前的工作经验
创意筛选条件
是否为用户所必需?
技术上是否领先?
程序的粘性是否足够?
用户群体是否足够大?
创意
Google 联系人+短信管理+邮件+互联网信息同步
4人*3月
原因
基础程序,用户必需
技术门槛不低
粘性足够
用户群体广
失败原因分析
太笨重
目标用户在哪里?
产品稳定性及性能
开发者的信心
不要做过于基础的程序,尤其不要去设想能
够预置
时间不要太长,尤其不要超过两个月
想办法验证用户对产品的接受度
开始时间是否会拉太长?
技术难度是否会过高?
用户是否真正接受?
案例
案例
Quick Uninstaller
无心插柳
状态
竞争对手,总排名第50
分类排名15
失败原因分析
技术门槛不高
更新及维护不及时
品牌认知度不够
FML
八卦娱乐类型
状态
出官方版
已下架
失败经验谈
依赖第三方资源
竞争对手攻击
网站提供方限制
案例
直接参考App Store
状态
已下架
失败经验谈
创意过滤
界面不具有竞争力
出名越早,死的越快
不主动检查
被动举报
不得使用和Google相关的名称及内容
下架程序(先下架,后通知)
禁用所有账号(所有程序消失)
Motorolla
Acer
DELL
HTC
Sumsung
LG
Lenovo
Meizu
Sony-Erission
…
More
More…
Verision
China Telecom
Sprint
China Mobile
T-Mobile
China Union

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