2015 Media Kit - McKnight`s Long Term Care News

2015 Media Kit
The news you need
1
The news you need
The industry’s trusted source for news, information, analysis and perspective
Our readers, your customers … the industry decision makers
Our 43,000+ readers are the purchasing engine for the $150 billion-plus nursing home market.
They are:
• The owners and top executives who determine business strategies and policies.
• The executive directors/administrators who oversee and carry out day-to-day operations.
• The Directors of Nursing (DONs) and their assistants who oversee resident care.
What we deliver … the most dedicated and engaged readers in the industry
• 1 00% of McKnight’s Long-Term Care News subscribers personally request receiving the magazine each year.
• More providers prefer to read McKnight’s than its three competitors combined.
• McKnight’s is # 1 in market share, according to IMS, at press time.
• McKnight’s was rated #1 in every subject area in the Readex study of industry reading habits.
Source: 2011 Readex Reader Preference Survey
AUGUST 2014 • VOL. 35, NO. 8 •
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SEPTEMBER 2014 • VOL. 35, NO.
ll
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Page 70
and electronic media.
Dave Shusterich, President
Accessible Systems, LLC
AHCA’s Elise
Smith knows
finance policy
Page 72
Medicare rates will
rd5
increaseHead
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201
Berklan
m
Photo: Office of Bill Nelson
ds
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Pages
52-60
Surveyor ‘help’
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a single payer?
Scrap hospital
rule: experts
ters
Legal Mat
ns
Decisio
Design
O’Connor
Berklan
Feature
34
36
37
MDS: A team event
Page 54
AL supply up
SNFs in decli
Dollars and
sense
Photo: Office of Rep. Joe Courtney
placed in McKnight’s printed
Harkin: Divert funds
from SNF settings
tt have par
Ezekiel Emanuel, M.D.
homes tha rovement
Nursing
Imp
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h Quality
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ons over
drastically
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e del
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By Elizabeth Newman
reduced pre , according to new
use
An Ohio nursing home says resirestraint
nt figures.
dents became defiant after speakred with
governme
viders pai
ing with a state inspector, leading
By Elizabeth Newman
The 780 pro pressure sore rates
uld be
lower
erithe provider to file a lawsuit.
to
rities sho
s
Am
Providers
prio
QIO
the
should
,
expect to be paid
Bonner says mon values.
m by 38% Association
Regency Manor Rehab and
com
cut the
Committee Chairman Bill Nelson
exclusively through managed care
based on
(D-FL)
Quality
Subacute Center in Columbus
can Health early June.
systems by 2025, a former White
in
sued the Ohio Departmen t of
announced n, res tra int use
Health on July 31 over alleged
In add itio 76% am ong the House adviser said in July.
by
ies
led
improprieties during an inspecAccounta ble care organizag fac ilit
shr ive
00 nur sin
tion earlier in the month.
nea rly 1,0 with QIOs to reduce tions and other systems “are really
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th Newma
althat worked
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now grown enough to provide … Sen. An inspector said residents of
n in a Qu e
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l dec isio
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secure
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unit (D-IA)
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them.
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e, the Cen
primary care to specialty care to disabilities
individuals with
Medicare should cover people
anc e Pe
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reside
what,
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said outside
ofwere
caregivers
nursing homes and similar healthcare
not
ity As sur
is
tn
pos
facilities.
& Me
who go tosite
ent pla
r
a skilled
-neutral
nursing
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facility
respecting
the residents’ preffor
Medicare
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James
M. Berklan
one QIO.
e report.
support a preceding
,
disabled people.
in its Jun hospital stay,tracts with
voiced his without
erences. Regency contends that
ate, mostlywhether it's physical therapy or Medicaid
con
this policy
& Medicaid
but whom
priv
kbarth has
for
are
are
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funds
h
experts
ons
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recently
morelaw
ual
zati
told the Senate
easd wit nursing facility
the inspector violated state
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irman Glen panel he leads pus
ing.
Centers for
at the ann
- organi
d LivCommittee
PAC Cha
ups charge
or
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out
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iste
gro
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fit
and
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ily
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cial
flow
and
ts,
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toward
s
Joe
-pro Courtneyvid
for
on Aging.
people
men
by telling residents
(D-CT)
ers boo
wanting last year said 200,000 working(right)
has pushed for better Medicare rates
they should
Services offi conference.
acute pay
services,”
t populationoss the two not-forHeMe
are pro
for SNFs.
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ienIncreasingly
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alth
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ty-based
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similar acr 13 report help
American ent
age people remain “unfairly segarebeing
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s in an interview withof Reuters.
esare
lities and
d team bui
placed
res said
quality. The
Junein observation
confined
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C’s
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their will.
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and away
ation rep
from nurs- regated” in nursing homes.
lly care By John O’Connor
ecia
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ings
tere
espare
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therefore
ion faci
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also have
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“the pegs each year’sing homes
er direca meager pay hikeOnce
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ilar s are orth
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viewed
ope- Qu When
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lectively.
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lefunction”
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re stated.
the unit by scaling abill is largely due to a “nursing home
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ng
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skil
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gra
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care, when considering
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night
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nt Adviso
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ing quality . One area of quality Congress.
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nt rehab C acknow
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t risklesson
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uld red
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nge wo
provider groups, but in15-year-old
careased
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improvem ion, she noted.
care would
providers
state.
training are
taking a proposed
the cha
uctions
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ingestime
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o- acute and a focus on pat g,” edg
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That according to a June 24 statement
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n
uld accomplish
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at nee
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this,
and
of Health
certain Facility reimbursements through
to be
rk Parkin
contradicti
spread ng
ciations on p surveyors look
outlegal
Health
more tion, Labor & Pensions (HELP)
ers determ
Parkinson
care6model,
. said Ma
new
American
hel
payment
mission
Ezekielcommented
systems already pay the program are
predicted.that
guardian decisions as well as
n hisevenly
order to
Bonner said president of the
al Center for
for Committee, which Harkin chairs.
t care projected to rise
11,000 members are “pleased” court among care settings
erently,”
ld
8
SNF services without a quali- cumulatively
tion/Nation
Residen
orders related to treatment,
n
alarms diff rovement area cou
by $750 million.
Care Associa
with the adjustment. n
fying hospital stay, they noted. n
care
Regency attorney Jeffrey W. Van
Wound
Another imp recurrent falls. n
The
Centers for Medicare 10
e
urc
&
For more, see page 4
So
ing
are
ress
Wagner told McKnight’s. n
12
Softw t’s annual
be add
Nursing
t & Policy
McKnigh
14
Paymen
tware and
sof
at
k
ies
loo
16
Compan
Resident care
IT
6
24
Technology
Special
M.
By James
ewsco
Quarterly/N
gressional
J. Ferrell/Con
effective advertising is the ads
• News
• Business & Marketing
• Design
• Opinion
• Feature Stories
• Buyer’s Guide
• Product Focus
• New Products
• Classified Ads
• Careers
• Profile
es rates
MedPAC uargre setting
blind to c
Photo: Scott
that without a doubt, our most
In every issue
Bonner
I can honestly say
esy of Alice
Photo: Court
s are
Report: QIO rs
ce
reducing ul
Lenders Source
Wound care
Nursing
8
10
Payment & Policy
12
Companies
14
Technology
17
Legal Matters
Design Decisions
24
Find out where
the money is
Pages 38-40
By Tim Mullaney
Nursing home inventory is
tinuing its slow but steady do
ward trajectory, accordin
quarterly data released in Jul
the National Investment Ce
for the Seniors Housing & C
Industry.
The well-established trend
increasing interest in assisted
ing and decreasing demand
nursing care continued: Assis
living inventory growth reache
historic high in the second quar
of 2014.
Seniors housing construct
overall continues to be modera
noted Charles W. Harry Jr., NI
managing director and director
research and analytics. The annu
inventory growth rate for the qu
ter was 1.5%.
“Assisted living’s invento
grew by 3.1% and marks its fa
est rate of growth ever within th
NIC MAP ® time series, whic
dates back to 2007,” Harry state
Inventory growth for nursin
care was minus–0.1%, slight
stronger than the minus–0.2%
that was posted in the first qua
ter of the year.
Nursing home occupan c
dipped from 88.4% in the firs
quarter to 88.2%. n
Photo: Thinkstock
35, NO. 7
Photo: Sharon Gekoski-Kimmel/MCT/Newscom
4 • VOL.
JULY 201
Resident care
Wound care
Nursing
6
8
10
Payment & Policy
12
Companies
14
Technology
17
Legal Matters
22
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Pam Selker Rak, President
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78% Involved in some way
42% Approve/authorize
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* 2011 Readex Reader Preference Survey
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56%
7%
No answer
8%
Whose site do your customers visit?
36%
mcknights.com
long-termcare.advanceweb.com
17%
ltlmagazine.com
16%
providermagazine.com
16%
0%
10%
20%
30%
40%
50%
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Awards/Tradeshows/Directory
2015 Calendar of Events
LeadingAge Future of Aging Services
March 16-18
Washington, DC
NIC Skilled Nursing Investment Forum &
Seniors Housing Regional Symposium
March 31 - April 2
San Diego, CA
ACHCA Convocation & Exposition
April 11-15
San Antonio, TX
ALFA Spring Conference
May 4-7
Tampa, FL
McKnight’s National Awards: The numbers say it all!
2012
Best Senior
Living Industry
Resource
AHCA/NCAL Convention & Expo
October 4-7
San Antonio, TX
LeadingAge Annual Meeting
November 1-4
Boston, MA
2010-14
109
Gold Best News
Section
#1
Overall Awards
for editorial
content in print
and online
13
Awards for Best
Website and
Online News
Section
NADONA Conference
June 6-10
Atlanta, GA
NIC 25th National Conference
September 30 - October 2
Washington, DC
13
Awards for Best
News Section
Publication of
the Year 2009
2014
Best
2013
Blog awards
(numerous)
Gold Best
E-Newsletter:
Daily Update
Best Special
Supplement
(McKnight’s Industry
Directory)
ASHPE — American Society of Healthcare Publication Editors • ASBPE — American Society of
Business Publication Editors • APEX — Awards for Publication Excellence
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2015 Editorial Calendar
Issue and Deadlines
Special Feature
Special Report
How To
Buyers Guide
Product Focus/
Events/Value Added
January
Finance
Information Technology
Furnishings/Design
Bathing/Lifts
Resident Security
Medication Management
Rehab
Infection Control
Rehabilitation
Professional Development
March
Laundry/Housekeeping/
Chemical
Skin Care/Incontinence
Information Technology
Design: Furnishings & Furniture
Fall Prevention/
Resident Monitoring
NIC Symposium
April
Information Technology
Professional
Development Guide
Rehabilitation
Resident Security
Laundry/Housekeeping
Space 2/12/15 Material 2/26/15
Design: Furnishings & Furniture
LeadingAge Conference
May
Renovation/Design
Bathing/Lifts
Finance
Wound Care
Bathing/Lifts
ACHCA Convocation
ALFA Conference
June
Wound Care
Infection Control
Medication Management
Medication Management
Wound Care Products
WOCN & NADONA Conference
July
Skin Care/Incontinence
Furniture & Furnishings
Wound Care
Software Source
Laundry/Housekeeping
August
Rehab
Laundry/Housekeeping/
Chemical
Resident Security
Lender Source
Infection Control
September
MDS
Bathing/Lifts
Information Technology
Resident Security
Skin Care & Incontinence
October
Activities/Brain Fitness/
Dementia Care
Dealmaker’s Handbook
Medication Management
Rehabilitation
Infection Control
Space 8/11/15 Material 8/24/15
Beds
NIC Conference
AHCA/NCAL Convention
November
Finance
Wound Care
Professional Development/
Online Education
Continuing Education
Medication Services & Delivery
LeadingAge Annual Meeting
December
Information Technology
Infection Control
Design
Skin Care & Incontinence
Information Management/
Software
Space 11/13/14 Material 11/26/14
February
Space 12/10/14 Material 12/23/14
Space 1/9/15 Material 1/23/15
Space 3/12/15 Material 3/25/15
Space 4/13/15 Material 4/24/15
Space 5/14/15 Material 5/28/15
Space 6/16/15 Material 6/29/15
Space 7/14/15 Material 7/27/15
Space 9/2/15 Material 9/16/15
Space 10/8/15 Material 10/23/15
Industry Directory
Space 10/2/15
Material 10/16/15
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Size Specifications
2 column x 2”
3.42”w x 2”h
Set trim marks to: 7.75” x 10.50”
Full Page Trim
7 3⁄4”w x 101⁄2”h
1 column x 4”
2”w x 3.42”h
Quarter Page
3.42”w x 4.125”h
⁄2 Horizontal
7”w x 41⁄2”h
1
⁄2 Vertical
31⁄4”w x 91⁄2”h
1
⁄2 Square Island
5”w x 63⁄4”h
1
⁄4 Horizontal
7”w x 21⁄4”h
1
⁄4 Vertical
15⁄8”w x 91⁄2”h
1
⁄4 Square Island
33⁄8”w x 5”h
1
⁄3 Horizontal
7”w x 3”h
3) DPI for Halftones should be between 266-304.
4) Raster images cannot be enlarged more than 125%.
5) Please do not use PDF Writer, as it is not suitable
for printing.
Proofs: B/W, 2/C, 3/C ads require a digital proof
at 100% size of the file supplied. 4/C ads require a
Kodak Approval or equivalent SWOP standard color
proof at 100% size of the file supplied. In order to
ensure that everything runs smoothly, we require
SWOP-certified or Kodak Approval hard copy color
proofs for new ads. If ads are supplied without a
color guide, 100% of actual ad size, then McKnight’s
cannot accept responsibility for final printed color
and content. Haymarket Media will not be held responsible if no proof is provided.
Paper Stock: 45# Grade 4 Stock
Inserts and Postcards: Contact sales representative.
(Live Area: 15”w x 10”h)
1
2) All spot colors must be converted to process
CMYK. We print 4-color.
7) Please place crop marks on documents only if
submitting a full page ad with bleed. Bleeds should
be set to .25” from trim size. Trim size for full page
is 7.75” X 10.50”.
Bottom Line
7”w x 11⁄8”h
Double Page
151⁄2”w x 101⁄2”h
1) NO RGB, INDEX or LAB colors in graphics.
6) When submitting a pdf, please make sure all fonts
are embedded within document. TrueType, MultiMaster and Composite fonts are not recommended.
Issue trims at: 7.75” x 10.50”
PLEASE NOTE:
When supplying a spread,
please supply PDF as
TWO SEPARATE FILES
Standard Colors: Red (100% magenta and 100%
process yellow), magenta, process yellow, cyan
and green (100% cyan and 100% process yellow).
Colors conform to Standard Web Offset Printing
(SWOP) specifications.
Tips and Reminders for Preparing Digital Creatives:
Display Ad Size Specifications
Full page bleed: 8.00” x 10.75”
Mechanical Specifications: Accepted Materials:
Electronic Digital File. A SWOP standard proof of
the file supplied at 100% size is required for all ads.
Typesetting, camera work, stripping, scanning,
film conversion and file manipulation will be billed
at cost when required to convert to a useable electronic digital file.
Half-Horizontal
7”w x 4.125”h
Half-Vertical
3.42”w x 8.65”h
Full Page Trim
7 3⁄4”w x 101⁄2”h
Shipping Instructions: Printing materials and
instructions to:
Ad Production Department
McKnight’s Assisted Living
Michelle Zuhlke
114 W. 26th Street, 4th Floor
New York, NY 10001
Phone: (646) 638-6126
Fax: (646) 638-6120
E-mail: michelle.zuhlke@mcknights.com