Digital Marketing Innovation Summit

ie.
Digital
Digital Marketing
Innovation Summit
Understanding The Future of Digital Marketing
September 10 & 11, 2015
The Westin Bonaventure Hotel
Los Angeles, CA
Confirmed Speakers
!1
Confirmed Speakers
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Snr Dir, Marketing, Warner Brothers
Director Marketing, Universal Music Group
Social Media Manager, Intel
SVP, Marketing & Digital, NBC Universal
VP, Digital Marketing, Sony Pictures
SVP, Digital Marketing, Playboy
VP, Marketing, Refinery 29
Snr Dir, Audience Dev, FOX Sports Digital
VP, Marketing, Vintage Wines Estates
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VP, Chief Marketing &
Communications Officer, Gillette
Children's Speciality Healthcare
AVP, Social Media, Barclays
SVP, Digital Analytics, Deutsche Bank
Exec Dir. Digital Intelligence, Conde
Nast
VP & Head of Global Marketing, AIG
VP, Advertising & Strategy, Quartz
#DigiMarketing
About The Summit
The Digital Marketing Innovation summit
brings together top level digital marketers
from a wide range of leading brands that are
creating new trends and leading the way
within this space. This 2 day interactive
summit, opens up key discussions on key
current topics , ensuring that real problems
get solved.
We answer questions such as, how can my
organization improve its ROI from digital
marketing? What digital marketing pitfalls
should I be aware off? How can my
organization benefit from content driven
advertising? How can we engage with digital
natives and digital immigrants?
Illustrated intermittently with case studies,
interactive panel sessions and deep-dive
discussions, this summit offers solutions and
insight from the leaders operating in the
Digital Marketing space.
The Digital Marketing Innovation Summit will
help your business understand and utilize new
thought provoking strategies, and discover
new disciplines to help drive new revenue
models, social reach and superior content.
With continuing growth in online content,
modern businesses are faced with challenges
to be creative and take advantage of new
technologies; to enhance their corporate reach
and target new audiences, as well as maintain
their current exposure.
Summit Discussion Topics
• Creating the ultimate customer profile
- How to collect customer data
- Real time data collection
- From keyword to conversation
• Content Driven advertising
- The rise of native advertising
- Personalized advertising
- The use of Video
• How to engage with Digital Natives and Digital immigrants
- Mobile driven marketing
- Shaping Social Media
• How online and Offline are meeting
- Emerging media
- Cross Platform engagement
Featuring
• Exhibition Zone - With leading solution providers
showcasing the latest in Marketing services
helping you grow.
• Roundtable & Discussion Zone to network with your
peers, gaining insights from in depth conversations.
• Networking Evening providing 2 hours of
x 25+
Industry
Leading
Speakers
x 150+
Senior
Level
Attendees
:
80
Industry
20
Vendor
Ratio
‘The number of global brands,
participating in an informative,
interactive environment is truly where
IE. dominates on value’
- Previous Attendee
2
3
Who Will You Meet?
There is no question that Innovation Enterprise
provides gold standard events in the industry
and will connect you with decision makers
within the digital world. You will be meeting
senior level executives from major corporations
and innovative small to medium size
companies.
Job Title Of Attendees
78%
Attendees are at Director
level or above
3%
Company Size Of Attendees
1000+ Employees
300-999 Employees
50-299 Employees
0-50 Employees
21%
12%
42%
56%
81%
President
/Principal
SVP/VP
C-Level
Snr. Director
/Director
25%
Attendees are
companies with at
least 300
employees
13%
Global Head
/ Head
8%
Snr. Manager
/Manager
11%
8%
Academic (1%)
Previous Delegates include
•
•
•
•
•
•
•
•
•
Marketing Operations, Mazda
Digital Strategy & Marketing, Capital One Financial
AVP, Digital, Victoria’s Secret
Senior Marketing Manager, Amazon
Chief Marketing Officer, CVS Health
Director, Digital Engagement, US, Dpt of Commerce
Director, Digital, The MSG Company
Chief Digital Officer, Smithsonian
Director, Global Comms, Avery Dennison
F TI a
Confirmed Speaker Information
Megan Healy
Senior Director, Interactive Marketing
Warner Brothers
Megan Healy was first turned on by the world of digital
marketing when an online internship listing led her to
Interscope Records to meet with the newly formed 2person “new media” department. Five years later she
had led the company’s digital grassroots marketing,
developed online strategy and infrastructure for street
teams, online PR, social media, content marketing, and
witnessed the emergence of social media and digital
music retail behemoths Myspace and iTunes from
inside one of the most successful record labels in the
4
Alander Pulliam
Director Marketing
Universal Music Group
Alander Pulliam is one of the Youngest moguls in the
Entertainment Industry, Starting his career as an actor
scoring roles on TV Shows Such as Unfabulous, Zoey
101, and Guest starring on shows such as Meet the
Browns, and Law and Order, During College Alander
Pulliam passion for the music industry was much
stronger so he gave acting a break after he lost His
Father and His Brother from natural causes. Being that
he grew up without mother due to her illness, He
quickly transformed into mindset of soaking up
knowledge and maintaining focus on his goals.
Knowing that his Parents and Siblings would want him
to continue reaching towards the clouds he soared
towards his dreams as a Music Industry
Representative.
He scored a internship at Universal Music Group as a
Intern Marketing Assistant, From there he was
promoted to Assistant Marketing Director in the Urban
Department were he managed and established
campaigns for Artist such as , "Nelly, Kelly Rowland,
Ciara, Kiesha Babi, Petey Pablo, Alicia Keys, Jayo
Felony, Lil Wayne, Nicki Minaj, and Many more of
todays artist. He also consults with current artist
signed to other Major Labels concerning contracts,
counseling, distribution and royalties. His skills lead him
to be one the Youngest Directors
at Universal Music Group.
Claudio Ludovisi
Former SVP of Operational Strategy
NBC Entertainment Marketing & Digital
L u d ov i s i ' s p a s s i o n i s b u i l d i n g b r a n d s a n d
entertainment businesses, leading organizations to
extraordinary results through marketing innovation
and strategic thinking.
Managed a $1 Billion business across 10 countries
and managing a staff of 43 professionalsTrack record
developing businesses and new partnerships in both
US and international
Built multi-platform digital online and offline
marketing capabilities
Nationally- recognized expert on integrating crossplatform and digital operations
Blake Morgan
Social Media Manager
Intel
@BlakeMichelleM has ten years of experience in digital
content. Blake currently helps lead social support
strategy for Intel where she launched @Intelsupport on
twitter. She writes a column for Forbes on customer
experience and social content. Blake serves as the VP
of Marketing for the Society of Consumer Affairs
Professionals Bay Area chapter. She has previously
consulted on social media for Verizon Wireless and
Newmark Grubb Knight Frank. She lives in the Bay
Confirmed Speaker Information
Rick Hamann
Shaden Mohamed
SVP, Content
The Onion
Head of Online Marketing
Expedia
Rick Hamann is the SVP of Content for Onion, Inc.
Hamann first joined the company in March 2014 as
Senior Vice President/Head of Onion Labs, the creative
services division of Onion, Inc. As head of Labs,
Hamann led the successful build out of the full-service
agency within the walls of The Onion, combining the
best comedy writers and marketing talent to create
advertising content worthy of the Onion name.
Marketing leader for the Wotif Group of brands
(Wotif ANZ, LastMinute ANZ and Travel.com.au). My
team of digital experts is charged with driving SEM,
Meta Search, SEO, Affiliates, Partnerships, Mobile,
Email, Loyalty, Retargeting, Social Direct-Response
and Marketing Intelligence.
Robin Zucker
Andres Atemasov
SVP, Digital Marketing
Playboy
VP, Marketing
Vintage Wine Estates
Marketing Executive, MBA with 15+ years experience
building businesses and brands in the Internet
marketplace.
As Playboy's Senior Vice President, Marketing, Digital
Media, I lead marketing for one of the world's most
iconic brands as we roll out our new digital strategy.
This includes audience development, CRM, social
media, customer acquisition and partnerships.
Previously I established and led Yahoo!'s central social
marketing organization. I provided marketing strategy,
services and consulting to increase audience
engagement and expand our brand presence through
the use of social media. My team was responsible for
s e t t i n g o u r s o c i a l m a r ke t i n g s t r a t e g y a n d
infrastructure, which includes success metrics, tools
and driving alignment, governance and best practice
sharing for the global marketing team.
Andre has a strong track record of building brands, scaling
sales and hiring teams for fast growing companies including
some of the best known brands, such as Williams-Sonoma
and RedEnvelope. His unique blend of skills - ability to quickly
identify trends and translate them into marketing strategy,
strong acumen for branding, and in-depth expertise in
online marketing programs - helped drive growth across
multiple industries both in the US and internationally.
He currently leads the marketing group at Vintage Wine
Estates, number 15 producer of wine in the United States.
Before assuming this role in 2012, he led all aspects of
marketing strategy for Breville-Russia, where he held the
position of the Chief Marketing Officer. In addition, Andre
was a Board of Directors member of Loyalty Partners
Vostok, and actively engaged in consulting practice with
some of the fastest growing companies in Russia and
Europe, including KupiVIP.ru and Adva Capital.
5
Confirmed Speaker Information
Apar Kothari
Ashley Bradbury
Head of Partnerships
Match.com
Lead, Live Events
Facebook
Apar is an experienced business development
executive in the internet/ecommerce world, with
expertise in partnerships, sales, product management,
and marketing. She is currently Head of Business
Development and Partnerships at The Match Group
(owner of Match.com, Tinder, HowAboutWe, and
OKCupid), tasked with executing large scale strategic
partnerships.
Ashley Bradbury oversees the Live Events and
National Sports league categories in Facebook's
Global Marketing Solutions group. In her role, Ashley
leads the strategic and marketing relationships for
live event promoters and sports leagues to help
them leverage the Facebook and Instagram
platform to drive their businesses forward.
Frequently referencing her passion for the live
events business, she’s spent her entire career
thinking about how to solve the industry’s biggest
problems. Prior to joining Facebook, she spent time
at Ticketmaster in client marketing and co-founded
the Entertainment Group at Gilt City where she
focused on sports and music partnerships.
Michael Conley
Katherine Manderfield
VP Digital
Cleveland Cavaliers
Content Strategist
The New York Times
Mike Conley joined the Cavaliers Operating Company,
LLC as Vice President, Digital in July of 2013. Conley
oversees all digital, mobile, web and social media
operations, services and marketing efforts for the
Cleveland Cavaliers, Lake Erie Monsters, Cleveland
Gladiators, Canton Charge and Quicken Loans Arena.
Working closely with the organizations corporate
partnership, ticketing, fan experience and activation
teams, Conley and his team of 15 talented digital
minds are responsible for the continued advancement
and monetization of all digital-related platforms.
Katherine Manderfield is a content strategist at The New
York Times T Brand Studio, working to help brands tell and
deliver the most impactful stories in resonant ways. She's
worked on many aspects of brand storytelling, from
strategy to editorial execution as a video producer and a
senior editor for brands like TED Conferences, Levi Strauss &
Co., MPAA and Dell. She's passionate about the
intersections of storytelling, culture and technology.
5
Confirmed Speaker Information
Chris Lauder
Michael Eisenreich
Senior Director of Creative Solutions
Time Out North America
Head of Digital & Content Marketing
Bloomberg
Chris Lauder is the newly appointed Senior Director of
Creative Solutions for Time Out North America. Lauder
has spent the last 7 years working in London for
ShortList Media, most recently managing the Film &
Entertainment category, driving revenue and creativity
over print and digital platforms. 2015 is, for Lauder,
focused on implementing large scale, cross-platform
campaigns for national brands as part of the growth
and expansion of the Time Out digital network, while
driving the commercial efforts of the newly launched,
free Time Out New York magazine.
Increased
engagement, video formats, native advertising and
direct engagement with millennial adults is primary.
Michael leads Bloomberg's Digital & Content
Marketing efforts globally. Their group uniquely
blends content, design and technology to deliver
information and utility through compelling marketing
programs.
Aaron Burcell
Cameron Curtis
VP, Growth and Product Marketing
Vevo
Director, Digital Marketing
Universal Pictures
Growing the global audience for premier music videos
and Vevo branded original programming, utilizing
mobile and social marketing methods, as well as
community and product-driven viewer acquisition,
engagement and retention.
Katherine Manderfield is a content strategist at The New
York Times T Brand Studio, working to help brands tell and
deliver the most impactful stories in resonant ways. She's
worked on many aspects of brand storytelling, from
strategy to editorial execution as a video producer and a
senior editor for brands like TED Conferences, Levi Strauss &
Co., MPAA and Dell. She's passionate about the
intersections of storytelling, culture and technology.
5
Confirmed Speaker Information
Keith Dobkowski
Patrick Yee
Snr Dir, Audience Development
FOX Sports Digital
VP, Marketing & Content Strategy
Refinery 29
With over a decade of digital marketing experience in
the sport industry, Keith Dobkowski has a successful
history of delivering audiences to digital properties
through a combination of search optimization, social
optimization, paid advertising, cross-platform
promotion and digital best practices. Results are in
the traffic acquired by each property: Dobkowski
launched Legalball.com in 2003, a blog focused on
legal issues in the sports industry. Within a few
months Legalball was serving 30,000 monthly
uniques. In 2005, Dobkowski joined the AVP Pro
Beach Volleyball Tour. By 2007, AVP.com had a 10fold increase in unique traffic to the site. And since
joining FOX Sports Digital, online audience is up over
300% and firmly cemented as a top-three sports
property online.
Richard holds a masters of science degree in
International Marketing Management from Boston
Patrick is Executive Vice President of Marketing and
Content Strategy at Refinery29. At Refinery29, he
has lead the company through 1000% audience
growth, helping the company to secure a spot as the
fasting growing media company in the US per Inc
500. Patrick was Founder and President of Shopflick,
a venture-capital backed shopping site sold to Sugar
Publishing in 2009.
Before Shopflick, he co-founded RocketXL, a digital
marketing agency, which was sold in 2008 to
Cossette Communications Group. Patrick was an
equity research analyst at Soros Fund Management
and began his career in mergers acquisitions banking
at Wasserstein Perella. Patrick graduated from New
York University, and serves as a board member of
Apex for Youth.
Francesco Zappacosta
Managing Director
Pagani Automobili
‘The number of global brands,
participating in an informative,
interactive environment is truly where IE.
dominates on value’
- Webmaster, Sarasosa Memorial Health
Care System
Francesco Zappacosta is the Managing Director for
Pagani Automobili S.p.A. is an Italian manufacturer of
sports cars. The company was founded in 1992 by
the Argentinian Horacio Pagani, and is based in San
Cesario sul Panaro, near Modena, Italy.
6
The Information
77
Digital Marketing Innovation Summit
Date:
City:
Venue:
September 10 & 11, 2015
Los Angeles
The Westin Bonaventure Hotel, 404 South Figueroa Street, Los Angeles, CA, 90071
Registration Pricing
Silver Pass
Gold Pass
Diamond Pass
$1495
$1795
$1995
Access to all sessions &
networking events
7 days access to presentations from the
summit via ieOnDemand
Access to all sessions, networking
events & unlimited access to
presentations from the summit via
ieOnDemand
Access to the summit, networking
events, annual subscription to all content
on the Innovation, Strategy & Digital
channels via ieOnDemand
$1295
$1595
$1795
Early Bird Price
(before July 10)
Early Bird Price
(before July 10)
Early Bird Price
(before July 10)
1 Day Pass
On-Demand
$895
$600
Full access to the sessions to your
chosen day of the summit, 7 days
access to presentations from the summit
via ieOnDemand
Unlimited access to presentations
from the summit via ieOnDemand,
including presentations, interviews & the
ability to contact speakers
$795
Access to IE.
membership site
to view the event
materials
Access All Areas
Pass
$2095
Access to this summit & Content
Strategy, Digital Strategy, Digital
Marketing, Digital Web & Design
Innovation Summits
Annual Subscription to all content on
the Strategy, Digital &
Innovation Channels
via ieOnDemand
Early Bird Price
(before July 10)
Group Discount Offers
3 Silver Passes:
5 Silver Passes:
3 Gold Passes:
5 Gold Passes:
3 Diamond Passes:
5 Diamond Passes:
$3000 ($1000 per attendee)
$4500 ($900 per attendee)
$3900 ($1300 per attendee)
$6000 ($1200 per attendee)
$4500 ($1500 per attendee)
$7000 ($1400 per attendee)
For larger groups or special requests contact
Sean by calling +1 415 692 5514 or email
sforeman@theiegroup.com
* Team discounts are applicable at the point of
registration only.
Ways to Register
+1 415 692 5514
+1 323 446 7673
Register Online Here
F TI ht
8
Registration Form
Digital Marketing Innovation Summit
September 10 & 11, 2015 | The Westin Bonaventure Hotel Los
Angeles, CA
For registration or more information on the program, please call Sean on +1 415 692 5514 or email
sforeman@theiegroup.com or fax this registration form to +1 415 692 5514
1. Delegate Information...
NAME OF EACH ATTENDEE
TITLE OF EACH ATTENDEE
DEPARTMENT
COMPANY
INDUSTRY
ADDRESS
CITY
STATE/PROVINCE
ZIP/POSTAL CODE
COUNTRY
EMAIL OF EACH ATTENDEE
BUSINESS PHONE NUMBER
2. Pass Types...
Super Early Bird Pass Options before May 29, 2015
Super Early Bird Silver: $1095
Attendees ____
Super Early Bird Gold: $1395
Attendees ____
Super Early Bird Diamond: $1795 Attendees ____
Group Discount Pass Options
3 Silver Passes $3000 ($1000 per attendee)
5 Silver Passes $4750 ($950 per attendee)
3 Gold Passes $3600 ($1200 per attendee)
5 Gold Passes $6250 ($1250 per attendee)
Early Bird Pass Options before Jul 10, 2015
Early Bird Silver: $1295
Early Bird Gold: $1595
Early Bird Diamond: $1795
Attendees ____
Attendees ____
Attendees ____
Regular Pass Options after Jul 10, 2015
Silver Pass: $1495
Gold Pass: $1795
Diamond Pass: $1995
Attendees ____
Attendees ____
Attendees ____
For larger groups or special requests contact
Asad by calling +1 (415) 992 7589 or email
adaud@theiegroup.com
* Team discounts are applicable at the point of
registration only.
Pass Descriptions:
Silver Pass: Access to all sessions & networking events
Gold Pass: Access to all sessions, networking events & unlimited access to ieOnDemand
Diamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics
channels via ieOnDemand
!
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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase.
Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in
registration fee for the remaining group participants. Cancellations before February 15, 2016 incur an administrative charge of 50%. If you
cancel your registration after August 10, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a
cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice.
NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
97
Schedule
Day One
Sept 10
08.30
Session One 08.30 - 10.00
10.00
Coffee Break 10.00 - 10.30
10.30
Session Two 10.30 - 12.00
12.00
Lunch 12.00 - 13.30
13.30
Session Three 13.30 - 15.00
15.00
Coffee Break 15.00 - 15.30
15.30
Session Four 15.30 - 17.00
17.00
Networking Drinks 17.00 - 19.00
19.00
Day Two
Sept 11
08.30
Session Five 08.30 - 10.00
10.00
Coffee Break 10.00 - 10.30
10.30
Session Six 10.30 - 12.00
12.00
Lunch 12.00 - 13.30
13.30
Session Seven 13.30 - 15.00
15.00
15.30
Coffee Break 15.00 - 15.30
Session Eight 15.30 - 17.00
17.00
F TI
10
Sponsors
Gold Sponsor
Exhibitor
Networking Drinks Sponsor
Exhibitor
Exhibitor
Associate Partner
Media Partner
Gold Sponsor
For sponsorship information contact Emily at ekutchinsky@theiegroup.com
Previous Sponsor
F TI
11
ie.
2015 Calendar
February
February
Music
Techand
& Futures
Nashville
Music Tech
FuturesSummit
Summit,
Nashville
March
March
MobileInnovation
InnovationSummit,
Summit New
Mobile
NewYork
York
Digital Strategy Innovation Summit New York
Digital Marketing Innovation Summit, New York
Digital Marketing Innovation Summit New York
April
Expected
Attendees
Expected
Attendees
100+
100
100+
100
Date
Date
February
19
& 20, 2015
2015
19 & 20 February,
February
26 & 27, 2015
2015
26
& 27 February,
150+
150
150+
150
March
& 20, 2015
2015
19
& 2019March,
March 19 & 20, 2015
19 & 20 March, 2015
October
DigitalMarketing
MarketingInnovaiton
Innovation Summit,
Summit London
Digital
London
Digital
Publishing
Innovation
Summit
London
Digital Publishing Innovation Summit, London
DigitalStrategy
StrategyInnovaiton
Innovation Summit,
Summit London
Digital
London
November
November
Digital Leaders Summit Miami
Digital Leaders Summit, Chicago
December
Digital Advertising Innovation Summit. Chicago
Digital Publishing Innovation Summit San Francisco
Strategy
Sponsorship
Opportunities
Giles Godwin-Brown
ggb@theiegroup.com
+1 (415) 692 5498 US
+44 (207) 193 0386 UK
09 & 10 April, 2015
100
100+
13
& 14 May, 2015
May 13 & 14, 2015
200
200+
16
17&July,
July&16
17, 2015
2015
200
150+
150
150+
100
150+
10
& 11 September,
September
16 & 17, 2015
2015
10
&
11
September,
September 16 & 17, 2015
2015
10
& 11 September,
September
16 & 17, 2015
2015
150+
September 16 & 17, 2015
April 8 & 9, 2015
100
150+
100
150+
100
150+
100
07 & 08 October, 2015
October
& 22, 2015
2015
22
& 23 21
October,
October
21
&
22,
2015
22 & 23 October, 2015
October
21
&
22,
2015
22 & 23 October, 2015
150+
November 5 & 6, 2015
150
150
05 & 06 November, 2015
05 & 06 November, 2015
150
100
01 & 02 December, 2015
01 & 02 December, 2015
150+
December
Digital Publishing Innovation Summit, San Francisco
Mobile Innovation Summit
Design
100
150+
May
May
Digital
Health Innovation Summit, Philadelphia
Digital Health Innovation Summit Philadelphia
July
July
Digital
NewYork
York
DigitalPublishing
PublishingInnovation
Innovation Summit,
Summit New
September
September
Digital
Summit,
Los Angeles
DigitalStrategy
Design &Innovation
Web Innovation
Summit
San Francisco
Digital
Marketing
Innovation
Summit,
Los Angeles
Digital Strategy Innovation Summit Sydney
Digital
& Innovation
Web Innovation
Summit,
Los Angeles
DigitalDesign
Strategy
Summit
San Francisco
Digital Marketing Innovation Summit San Francisco
October
CXO
March 19 & 20, 2015
150+
April
Oil & Gas
December 9 & 10, 2015
Marketing
Healthcare
Delegate
Invitations
Sean Foreman
sforeman@theiegroup.com
+1 (415) 692 5514 US
+44 (207) 193 1655 UK
Publishing