BISSELL Blocktail Party

BISSELL
A benefit for the animal welfare
organizations of West Michigan
Party
®
Dear Pet Lover:
We are excited to announce that BISSELL Blocktail Party is turning 10 this year — that’s 70 in dog
years! This annual event has raised nearly one million dollars for local animal welfare organizations
since its grass-roots beginnings on Cherry Street. We are so proud of this accomplishment and
humbled by the commitment from supporters like you. However, so much work still needs to be done. This year, we are hosting the “BEST DOG-GONE Party in Town” on Tuesday, June 9, from 6 to 9 p.m.
We expect 700 two-legged guests and their furry friends to join us for a birthday celebration on the
beautiful lawn of Mangiamo!
Since we are turning double digits, we decided to throw a VIP Sponsor Party like no other. On Monday,
June 8, sponsors of BISSELL Blocktail Party and their guests will have the opportunity to attend a
dinner and then rock out to a private concert performed by Blue Sky Riders (Kenny Loggins, Georgia
Middleman, Gary Burr). Cathy and Mark Bissell will host the “FINALLY HOME” VIP Sponsor Party at
the BISSELL Corporate Hangar, at Gerald R. Ford International Airport.
Most importantly, your sponsorship helps us further our commitment to saving our community’s
homeless pets. All funds raised will benefit animal welfare organizations through BISSELL Pet
Foundation, supporting pet adoption, spay/neuter programs, microchipping and foster care. One
of our grant recipients, Vicky’s Pet Connection, describes the impact of these dollars on their
organization: “Thanks to funding from BISSELL Blocktail Party grant awards over the last few years,
we are able to rescue, care for and rehabilitate senior and special needs dogs and cats that would
otherwise face a bleak prognosis. Thank you BISSELL Pet Foundation for providing many more happy
endings for these special pets!”
We are proud to be a part of a community committed to making a difference. A sponsorship packet is
enclosed for your review. Please help us make our 10th birthday our “BEST DOG-GONE” year!
Sincerely,
Cathy Bissell Executive Co-Chair Heather Garbaty Executive Co-Chair Shannon Reincke
Executive Co-Chair
“Until one has loved an animal, a part of one’s soul
remains unawakened.” ~ Anatole France
BISSELL PET FOUNDATION
2345 Walker Ave. NW | Grand Rapids, MI 49544
616.735.6666 | www.bissellblocktailparty.com
LET’S GO! | June 9 | 6-9 pm | Mangiamo! | Grand Rapids
BLOCKTAIL
2015
New this year!
sponsorship
levels
$500 - PUPPY LOVE
• 2 BISSELL Blocktail Party tickets
• Listing on Blocktail signage
• Listing on Blocktail website
$1,500 - GOOD DOG
Perks included in “Puppy Love” plus:
• Listing in Blocktail e-communications
• Invitation for 2 to “FINALLY HOME” sponsor party!
$3,000 - PICK OF THE LITTER
Perks included in “Good Dog” plus:
• Listing on Blocktail check inserts distributed at
select Gilmore Collection restaurants
• Listing on Blocktail “doggie bag”
• Sponsor-supplied item in “doggie bag”
• Invitation for 4 to “FINALLY HOME” sponsor party!
$7,500 - WAGGIN’ TAILS
Perks included in “Pick of the Litter” plus:
• Upgrade to logo on Blocktail signage, website
& e-communications
• Logo on Blocktail t-shirts
• Increase to 4 Blocktail tickets & 1 VIP parking pass
• Invitation for 8 to “FINALLY HOME” sponsor party!
$12,500 - LEADER OF THE PACK
Perks included in “Waggin’ Tails” plus:
• Advertisement, including link to website, on
Blocktail mobile device auction application
• Increase to 6 Blocktail tickets & 2 VIP parking passes
• Invitation for 12 to “FINALLY HOME” sponsor party!
• Opportunity to meet Blue Sky Riders (4 people
from your group)
$20,000 - BEST IN SHOW
Perks included in “Leader of the Pack” plus:
• Logo on “Step & Repeat” banner at Blocktail
photo booth
• Increase to 10 Blocktail tickets & 4 VIP parking
passes
• Invitation for 20 to “FINALLY HOME” sponsor party!
• Opportunity to meet Blue Sky Riders (6 people from
your group)
$30,000 - HOWL AT THE MOON
Perks included in “Best in Show” plus:
• Logo on Blocktail billboard
• Increase to 20 Blocktail tickets & 8 VIP parking
passes
• Invitation for 30 to “FINALLY HOME” sponsor party!
• Opportunity to meet Blue Sky Riders (8 people
from your group)
$40,000 - FINALLY HOME
SOLD
Your sponsorship will directly support local animal welfare
organizations and their efforts to reduce the number of
homeless pets here in West Michigan through these initiatives:
• Pet Adoption
• Spay/Neuter Programs
• Foster Care Programs
• Microchipping
Limited Sponsorship packages are available for In-Kind Donors.
Email: mara.rasikas@bissell.com
FOR MORE INFOMATION | www.bissellblocktailparty.com
“FINALLY HOME” VIP Sponsor Party
featuring a private concert by
Blue Sky Riders (Kenny Loggins,
Georgia Middleman, Gary Burr),
hosted by Cathy and Mark Bissell at
the BISSELL Corporate Hangar the
night before BISSELL Blocktail Party.
A special treat for
our top sponsors!
Monday, June 8, 2015
home
finally
VIP Sponsor Party
Featuring
*
Kenny Loggins,
Georgia Middleman
and Gary Burr
finally
BISSELL PET FOUNDATION
Until every pet has a home.
Treat your own personal “VIPs” to an unforgettable evening!
Sponsors at the $1,500 level and above are invited to attend dinner and a private concert.
This trio of extraordinary artists includes Kenny Loggins, one of the premiere voices in
modern popular music, Georgia Middleman, who has penned songs for Keith Urban, Faith
Hill and Martina McBride, and Gary Burr, one of Nashville’s most accomplished writers. An exclusive meet and greet opportunity
will be available to our $12,500 and above sponsors.
Don’t miss out on the best barkin’ VIP party of the year!
BISSELL Corporate Hangar, Gerald R. Ford Airport
(parking and trolley instructions to follow)
Casual Chic (please no high heel shoes; hangar floor can be slippery!)
For more information email mara.rasikas@bissell.com.
6:00 p.m.
cocktails and
hors d’oeuvres; mingle
and browse auction items
6:45 p.m.
buffet dinner
7:45 p.m.
live auction
8:30 p.m.
Blue Sky Riders
will take the stage!
BISSELLBLOCKTAILParty
®
A benefit for the animal welfare organizations of West Michigan
SPONSOR ENTITLEMENTS at-a-glance
$30,000 $20,000 $12,500
$7,500 $3,000
$1,500
$500
Logo on Blocktail billboard
•
Logo on “Step and Repeat” banner
at Blocktail photo booth
•
•
Advertisement with link to website,
on Blocktail mobile device auction application
•
•
•
Logo on Blocktail print advertising and poster
•
•
•
Logo on Blocktail t-shirts
•
•
•
•
Sponsor-supplied item in Blocktail “doggie bag”
•
•
•
•
•
Blocktail check inserts distributed at select
Gilmore Collection restaurants
LOGO
LOGO
LOGO
LOGO
LISTING
LISTING
Blocktail “doggie bag”
LOGO
LOGO
LOGO
LOGO
LISTING
LISTING
Blocktail e-communications
LOGO
LOGO
LOGO
LOGO
LISTING
LISTING
Blocktail signage
LOGO
LOGO
LOGO
LOGO
LISTING
LISTING
LISTING
Blocktail website
LOGO
LOGO
LOGO
LOGO
LISTING
LISTING
LISTING
20
10
6
4
2
2
2
8
4
2
1
Invitation(s) to “FINALLY HOME” VIP Sponsor
Party hosted by Cathy & Mark Bissell at the
BISSELL Corporate Hangar
30
20
12
8
4
2
Invitation to to meet Blue Sky Riders (Kenny
Loggins, Georgia Middleman, Gary Burr) at
the “FINALLY HOME” VIP Sponsor Party
8
6
4
Blocktail tickets
VIP parking pass(es)
SPONSOR BENEFITS BY THE NUMBERS*
OTHER EVENT EXPOSURE***
BLOCKTAIL ATTENDANCE: 759
PRESS/PR
Clearly Community radio interview
Dogs Unleashed
FOX 17 Morning Show interview
GR Family Calendar listing
GR Magazine Calendar listing and Snapshots
Grand Rapids Press
COLLATERAL ADVERTISING**
Blocktail posters: 100 qty
Gilmore Collection check inserts: 5,000 qty
PRINT ADVERTISING**
Billboard: 58,536 Impressions
Cats & Dogs: 12,000 copies distributed monthly
Dogs Unleashed: 8,500-10,000 copies distributed monthly
Revue Magazine: 15,000 copies distributed monthly
AT-EVENT PROMOTIONS**
Doggy bags: 700 qty
Blocktail banners/signage
Blocktail program: 700 qty
Step and Repeat banner in all official Blocktail photographs:
Reach unknown/unlimted
T-shirts: 296 qty
WEBSITE
BISSELLblocktailparty.com: 5,937 unique visitors in 2014
*Based on 2014 event
** See Sponsor Entitlements for levels at which benefit applies
MLive
On-the-Town
Rapid Growth
WGVU radio interview
WOOD radio interview
WOTV EightWest
RADIO/TELEVISION ADVERTISING
Clear Channel radio stations
Town Square radio stations
WOTV – TV commercials
SOCIAL MEDIA
Active, dedicated BISSELL Blocktail Party Facebook page
Active social media and website participation by
past BISSELL Blocktail Party grant recipients
***Other event exposure does not guarantee sponsor
specific recognition
2015
sponsorship form
Business Name: ________________________________________________________________
Contact: ______________________________________________________________________
Address: _____________________________________________________________________
City: __________________________________________ State: _____ Zip: _______________
Phone: (______) ______________ Email: ___________________________________________
Sponsorship Level:
n $40,000 FINALLY HOME SOLD
n $30,000 HOWL AT THE MOON
n $20,000 BEST IN SHOW
n $12,500 LEADER OF THE PACK n $7,500 WAGGIN’ TAILS
n $3,000 PICK OF THE LITTER
n $1,500 GOOD DOG
n $500 PUPPY LOVE
Payment Information:
n My check is enclosed* n Visa
n MasterCard n Discover n American Express
Card number: ______________________________________
Expiration: _____/____ CVV code: ___________
Signature: _________________________________________
Date: _____________________________________________
Please return your sponsorship form by April 13!
*Make checks payable to BISSELL PET FOUNDATION
COMPLETE THIS FORM AND RETURN TO:
BISSELL PET FOUNDATION
2345 Walker Ave. NW, Grand Rapids, MI 49544
FAX: 616.453.2081
EMAIL: mara.rasikas@bissell.com
SPONSORSHIP
FORM DEADLINE
13 | THANK
SPONSOR
FORM DEADLINE
| April |25April
| THANK
YOU! YOU!
Contact Information:
2015
Donor Information:
Donor Contact: ______________________________________________________________________
Donor/Company Name (as it will appear at auction): ________________________________________
Donor/Company Address: _____________________________________________________________
City: ________________________________________ State: __________ Zip: ____________
Phone: (______) ______________ Email: ___________________________________________
Value of Donation: $__________________ Detailed Description of Gift:_________________________
___________________________________________________________________________________
___________________________________________________________________________________
All auction donors will be featured on our auction mobile device
application and receive a listing on the auction display.
Please email a photo image of the item(s) you are donating in
.jpg, .png or .gif file format to:
mara.rasikas@bissell.com subject line: BBP15 Auction Donation
Note: Ideal image is landscape style, 1000px wide by 750px tall
n I can deliver my donation to BISSELL Pet Foundation
by May 29
n I need my donation picked up, please contact me
Please return your auction donation form by May 4!
COMPLETE THIS FORM AND RETURN TO:
BISSELL PET FOUNDATION
2345 Walker Ave. NW, Grand Rapids, MI 49544
FAX to 616.453.2081
EMAIL: mara.rasikas@bissell.com
Roll-over for sponsorship form >>
AUCTION DONATION FORM DEADLINE | May 4 | THANK YOU!
auction donation form
support!
AUCTION
The silent auction is a major attraction at BISSELL Blocktail Party. Every year we receive one-of-a-kind
items of great value that help us raise funds for pets in need. If you would like to contribute to our auction,
please fill out the enclosed form, or visit www.bissellblocktailparty.com to download an auction donation
form. Forms are due by May 4, 2015. Items must be delivered to BISSELL Pet Foundation by May 29.
LET’S PARTY!
BISSELL Blocktail Party tickets at $100/person are available online April 1 at www.bissellblocktailparty.com.
Advance purchase tickets (online purchase before Friday, June 5) include two complimentary cocktails!
$100 “at-the-door” tickets do not include complimentary cocktails.
CAN’T MAKE IT?
Join us in supporting pets nationwide by making a
donation to BISSELL Pet Foundation at
www.bissellpetfoundation.org/joinus.
“NO ACT OF KINDNESS, NO MATTER HOW SMALL, IS EVER WASTED.” ~ Aesop
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