400+ brands. - International Franchise Expo

Transcription

400+ BRANDS.
-22, 2013
JUNE
20
THE JAVITS CENTER, NEW YORK CITY
ONE EXPO.
A WORLD OF OPPORTUNITY.
Come meet the world’s most well-known
brands, all in one place, at one time. IFE
2013—a truly global opportunity.
Register for FREE at IFEinfo.com
Use Promo Code: GPGLB
Follow us on:
Sponsored by:
www.facebook.com/InternationalFranchiseExpo
www.twitter.com/MFVExpositions
International Franchise Expo 2013
THE IFE CONFERENCE PROGRAM
IS SPONSORED BY:
Table of Contents
Page
Welcome ....................................................................................... 3
Conference Program
The IFE Conference Program is sponsored by:
Seminars — A Preview .................................................................. 5
S1: The A to Z’s of Buying a Franchise..................................... 6 - 7
L’acquisition d’une de A á Z
Das A und O biem Kauf einer Franchise
Explicación detallada de la adquisición de una Franquicia
S2: Franchising Your Business ................................................. 8 - 9
Franchisage de votre Entrprise
Machen Sie aus lhrem Geschäft Eine Franchise
Concesión de Franquicias de Su Propio Negocio
S3: Operations Manuals: The Foundation to
Consistent Execution...................................................... 10 - 11
Manuels des Opérations: La Base d’une execution conséquente
Handbücher des Geschäftsbetriebs: Die Grundlage für eine
Konsequente Umsetzung
Manuales de Operaciones La Base de una ejecución consecuente
S4: Master Franchising, Domestically and Internationally ... 12 - 13
Master Franchisage
Master Franchising
Franquicias Maestra
S5: Global Franchise Expansion: Strategies for Lucrative
and Planned Growth ....................................................... 14 - 15
Expansion globale de la franchise
Ausweitung der globalen Franchise
Ampliación global de la franquicia
S7: Web 2.0: Social Networking + Data in Franchising ........ 16 - 17
L’emploi des technologies dans la création de franchises
Der Einsatz von Technologie im Franchising
El uso de la tecnología en la creación de franquicias
BuscaTuFranquicia.com
Franchise Opportunities for Hispanics
S8: Strategies for Penetrating the U.S. Market
for Overseas Franchisors ............................................... 18 - 19
Pénétrer le marché américain
Den US-Markt durchdringen
Penetración del mercado de EE.UU.
Show Information....................................................................... 20
Show Registration and Information ................................. 20 - 21
Advance Registration Form ...................................................... 22
Travel and Hotel Information ............................................. 24 - 25
Current List of Exhibitors.......................................................... 26
For details on showcasing your brand to the world, contact
Melissa at 201.881.1666 or EXHIBIT@MFVEXPO.COM
2 IFE 2013
Visit www.IFEinfo.com
Welcome
To Our International Visitors:
We thank you for requesting information about the 22nd Annual International Franchise Expo (IFE), June 20-22, 2013.
This comprehensive visitor’s kit will help you develop a schedule and plan of action for your trip to New York City. You
will have three full days to discover the world of franchising, and with careful preparation, here is what you will be able to
accomplish:
See hundreds of exhibiting franchise concepts, many of which may be interested in expanding to your country or market.
Meet with the corporate executives of these franchise concepts. Learn more about franchising, how it works, and how
it relates to your personal interests. Get answers about franchising from the world’s leading experts who exhibit and
present at the IFE’s conference program. Visit with franchise trade associations, and collect important collateral material
from franchise companies and vendors. Attend free seminars as well as paid symposia.
Meet the Exhibitors
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an exhibitor list on page 26 of this brochure. More companies are added to the list daily. For a look at the complete list,
visit our website www.IFEinfo.com. Visit the site periodically before the IFE. Review the exhibitor list and make notes of the
companies you want to meet. It’s best to arrive in New York City with an agenda to make the best use of your time.
Register for Conferences
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6-19 include symposia descriptions that will be of interest to prospective franchise buyers, prospective franchisors and
current franchisors. Review these symposia and make plans now to attend the sessions of most interest to you. There are
also free seminars, and you may choose from over 70 different topics. Updates on the conference program are always
available on www.IFEinfo.com.
Important Visa/Passport Information
0U[LYUH[PVUHS]PZP[VYZ[OH[HYLPU[LYLZ[LKPUH[[LUKPUN[OL0U[LYUH[PVUHS-YHUJOPZL,_WVZOV\SKÄYZ[JVU[HJ[[OLPYSVJHS<:
,TIHZZ`<:-VYLPNU*VTTLYJPHS:LY]PJL+LWHY[TLU[[VPUX\PYLHIV\[[OLWVZZPIPSP[`VMQVPUPUNHUVMÄJPHS<:
,TIHZZ`+LSLNH[PVU7SLHZLILZ\YL[VJOLJR[OLJ\YYLU[YLX\PYLTLU[ZHUKYLZ[YPJ[PVUZMVY[YH]LSPUN[V[OL<:MYVT`V\Y
JV\U[Y`;OLYLJVTTLUKLKÄYZ[ZV\YJLVMJ\YYLU[]PZHPUMVYTH[PVUPZwww.travel.state.gov. Another useful website is
http://travel.state.gov/visa. It may take several months or more for you to receive your visa, so please start the process
as soon as possible.
Register Now!
It’s important to register early so that we can prepare for your arrival at IFE. Register online at www.IFEinfo.com by
clicking on International Visitors. Or you may complete the Advance Registration Form on page 22 and mail or fax it to IFE
as soon as possible. Next, allow us to help you arrange for your hotel accommodations. While on the IFE website, go to
Travel/Hotel Info and reserve your room online. For the best available rates, please submit as early as possible.
Once you are registered, please continue to visit www.IFEinfo.com for updates about the IFE. Then, just relax until you
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that we will do all that’s possible to make your trip rewarding.
Meanwhile, if you have any questions, please contact Corali Romero at cromero@mfvexpo.com. We look forward to
seeing you in New York City at the 2013 International Franchise Expo.
Sincerely,
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;OVTHZ7VY[LZ`
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MFV Expositions
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International Franchise Association
Register online at www.IFEinfo.com (Use promo code GPGLB)
IFE 2013 3
Over a quarter century of franchising, providing solutions to businesses and entrepreneurs around the world.
Proven
opportunities
for
entrepreneurs
worldwide.
Signs & Graphics
Business Brokerage &
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Event Planning &
Management
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Promotional Products
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Advertising
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DJFODZ
(SFFO5FDIOPMPHZ
4JY#SBOETt0WFS'SBODIJTFFTt*O0WFS$PVOUSJFT
Start Building Your Future
*ODPNFt-JGFTUZMFt8FBMUI
UNITED FRANCHISE GROUP
“The Global Leader for Entrepreneurs”
www.UnitedFranchiseGroup.com
PREMIER TUTORING & TEST PREPARATION
+
60 million K-12 Students
20 million College Students
80 million Test Takers
1 Franchise
that serves them all!
www.chyten.com
800-HAV-TEST (428-8378)
Seminars – A Preview
In between visits with franchisors at the International
Franchise Expo, schedule time to attend one or more
FREE SEMINARS. Seminars are taught by experts
including franchisors, lawyers and consultants. The
seminars provide an opportunity for you to hear about
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some of the seminars are in-depth, they are not as
comprehensive as the symposia, which can be found on
pages 6-19. Seminars and symposia provide an opportunity
to network with the experts who lead the programs and
to meet other prospective franchisees and franchisors.
Seminars are subject to change without notice, so please
visit www.IFEinfo.com for the latest schedule of seminars.
Please note that the seminars are presented in English.
HERE IS A PREVIEW OF SOME FREE EDUCATIONAL
SEMINARS OFFERED AT IFE 2013
For Prospective Franchisees and Franchisors:
Navigating the Buying Process
Best Practices for Start Up Franchisors
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Secrets to Success for Master Franchising
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For Current Franchisors:
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Vous trouverez, ci-dessous,
quelques-uns des séminaires
éducatifs proposés
GRATUITEMENT lors d’IFE 2013.
Im Folgenden führen wir einige
der KOSTENLOSEN Informations
seminare auf, die auf der
IFE 2013 angeboten werden.
Estos son algunos de los
Seminarios educativo GRATUITO
ofrecidos en el IFE 2013.
À l’intention des futurs
franchisés et franchiseurs :
Für potenzielle Franchisenehmer
und Franchisegeber:
Para franquiciatarios y
franquiciadores potenciales:
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processus d'achat
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franchises-maîtresses
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de son entreprise
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À l’intention des
franchiseurs actuels :
Für gegenwärtige Franchisegeber:
Para franquiciadores actuales:
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brûlante et ne pas se brûler!
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de contacts de franchisage
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auf die nächste Stufe
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Marken-Standards
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al siguiente nivel
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claves en los Estados Unidos de
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IFE 2013 5
Symposium 1
Sponsored by:
THE A TO Z’S OF BUYING
A FRANCHISE
Inside Information From a
30-Year Franchise Veteran
DATE:
Saturday, June 22
9:00 am - 12:30 pm
RATES:
Advance: $110*
On Site: $160*
*Includes exhibit hall
admission and seminars
REGISTER FOR TWO SYMPOSIA
D
IS
C
O
U
N
T
SAVE $50
Presented by:
John P. Hayes, PhD
www.howtobuyafranchise.com
Dr. John Hayes is the author of the
Franchise Pre-Investment Checklist
and Franchising: The Inside Story
plus countless articles about
franchising that have appeared in
publications internationally, including
Reader’s Digest Magazine, Wall
Street Journal, International Herald
Tribune and many more. Dr. Hayes
serves as an advisor to franchisors
and franchisees.
6 IFE 2013
If you’re looking for no-nonsense, cut-to-the-quick, show
me how to evaluate franchises so that I can buy one
that’s right for me information... this is the symposium you
need. And it’s the only one you’ll need! It’s taught by a 30year franchise veteran who has been both a franchisee
and a franchisor. Dr. Hayes has worked with 100 different
franchise systems as a consultant and has written
extensively about the topic. He has been teaching this
seminar for nearly 20 years to thousands of individuals,
many of whom have successfully purchased franchises. If
you hope to become a successful franchisee, get started
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You will learn the basic information about franchising but
glean an in-depth knowledge through the experiences of
Dr. Hayes. He will help you understand how to interpret
and use the Franchise Disclosure Document to discover
reliable information about the performance and viability of
any franchise, how to evaluate the franchisor’s operating
system and determine if you and your intended market
are compatible with the system, the pros and cons of
franchising, the fees required by franchisors, the facts
about territorial and product restrictions, how to raise
money to invest in a franchise, and much, much more.
This is the perfect symposium for people who are just
getting started with their research as well as those
who are close to making a decision to buy a franchise.
Questions will be answered throughout the symposium.
All course materials are presented in English only.
HERE’S WHAT YOU RECEIVE:
In addition to the comprehensive information covered
in the symposium, you will receive a binder of all the
information presented. You will utilize a self-evaluation
tool to test your compatibility with franchising. The
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of franchise that makes sense for you to buy. Also, you
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process of evaluating and buying a franchise. The booklet
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of 92 Questions To Ask Before You Buy A Franchise! –
he’s done much of your homework for you! Finally, got
a question after the symposium? You get lifetime email
access to Dr. Hayes, who will answer your questions at
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All attendees receive admission to the exhibits
and seminars on all three days.
WHO SHOULD ATTEND:
Anyone who’s thinking about buying a franchise will
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seasoned professional who provides honest, accurate,
timely information about franchising? The subject
matter is intended for people who want to buy a
franchise in the United States, although the seminar
also attracts many international candidates as well as
prospective franchisors. Attend only if you want to be
better educated about buying a franchise!
THIS SYMPOSIUM WILL LOOK AT:
1. INTRODUCTION TO FRANCHISING
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2. HOW TO INVESTIGATE THE
“IDEAL” FRANCHISE SYSTEM
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and franchisees
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evaluate opportunities
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accounting advice
3. UNDERSTANDING THE FDD AND
FRANCHISE AGREEMENT
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the FDD
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a franchisor
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Français / Deutsch / Español
Français S1:
Deutsch S1:
L’acquisition d’une Franchis
de A á Z
Si vous recherchez une façon raisonnable, qui
va doit au but e t montre réellement l’évaluation
des franchises pour que je puisse m’en offrir
une sur mesure pour moi... C’est le colloque
dont vous avez besoin. Et vous n’en aurez plus
besoin plus tard ! Si vous espérez devenir un
franchiseur réussi, commencez par participer en
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les notions de base sur le franchisage mais vous
enrichirez aussi des toutes les connaissances
détaillées issues des expériences de M. Hayes
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interpréter et utiliser le document d’octroi de
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sur le rendement et la viabilité de n’importe
quelle franchise, comment évaluer le système
d’exploitation du franchiseur et déterminer
votre compatibilité personnelle et celle de votre
marché cible avec le système, le pours et les
contres du franchisage, les droits exigés par
des franchiseurs, les faits sur les restrictions
territoriales et de produit, comment récolter
l’argent pour investir dans une franchise, et
beaucoup, beaucoup plus. Ces the`mes seront
présentés par un groupe d’experts en la matiêre
et suivis d’une séance “Questions— Réponses”.
1. Introduction au franchisage
2. Comment se renseigner sur le systême ‘idéal’
de franchise
3. Comprendre l’FDD et le contrat de franchisage
A Qui Est Destiné:
Tous ceux qui envisagent d’acheter une
concession trouveront ce colloque d’une valeur
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sur les avantages et les désavantages que
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devriez pas en acheter une. Le thème est destine
aux gens qui veulent acheter une concession
aux États-Unis, bien que le séminaire attire
également beaucoup de candidats internationaux
aussi bien que les franchiseurs potentiels.
Les fournitures et accessoires
de cours sont uniquement.
Das A und O biem Kauf
einer Franchise
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kommenden, „Zeig mir wie man Franchises
bewertet so dass ich die für mich Richtige kaufen
kann”... Veranstaltung suchen, dann ist diese
Fachtagung die einzig Richtige für Sie. Und sie ist
die einzige, die Sie benötigen! Wenn Sie hoffen, ein
erfolgreicher Franchisenehmer zu werden, starten
Sie mit Zuversicht durch Teilnahme an diesem
Symposium. Sie erlernen die Basis-Informationen
über Franchising und sammeln gleichzeitig
detailliertes Fachwissen durch die Erfahrungen von
Dr. Hayes, der Ihnen hilft, zu verstehen, wie man
das Franchise Disclosure Document interpretiert
und benutzt, um zuverlässige Informationen über
die Leistung und Entwicklungsfähigkeit einer jeden
Franchise feststellen zu können, wie man das
Betriebsverfahren des Franchisegebers auswertet
und feststellt, ob Sie und Ihr angestrebter Markt
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Franchising, den vom Franchisegeber geforderten
Gebühren, den Fakten bezüglich Gebiets- und
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für ein Franchise-Investment notwendigen
Mittel beschafft, übereinstimmt und vieles,
vieles mehr. Nach Abschluss der einleitenden
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1. Eine Einleitung zum Franchising:
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Franchise-Systems:
3. Verständnishilfen für den FDD
und Franchise-Vertrag:
Wer Sollte Teilnehmen:
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einer Franchise trägt, wird dieses Symposium
von unschätzbarem Wert sein. Diese
Fachveranstaltung dient dazu, Sie über das Für
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und Ihnen helfen zu verstehen, weshalb Sie
eine Franchise erwerben sollten, oder weshalb
nicht. Die Thematik dieser Fachtagung ist
für Teilnehmer bestimmt, die eine Franchise
in den Vereinigten Staaten kaufen möchten,
obgleich das Seminar auch viele internationale
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Espanol S1:
Explicación detallada de la
adquisición de una Franquicia
Si está buscando practicidad, ir concisa y
directamente al punto y aprender a evaluar
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correcta para usted, entonces éste es el simposio
que necesita. ¡Y el único que necesitará! Si
desea convertirse en un exitoso franquiciado,
comience con seguridad, participando de
este simposio. Usted conocerá la información
básica sobre franquicias, adquiriendo a la vez
profundos conocimientos, gracias a la experiencia
del Dr. Hayes, quien le ayudará a comprender
cómo se debe interpretar y utilizar el Franchise
Disclosure Document, para encontrar información
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franquicia, cómo evaluar el sistema operativo del
franquiciador y determinar si usted y el mercado
previsto son compatibles con el sistema, los
pros y los contras de la franquicia, los cánones
requeridos por el franquiciador, las condiciones
sobre restricciones territoriales y de productos,
cómo obtener dinero para invertirlo en una
franquicia... y muchísima información más.La
disertación inicial de los panelistas será seguida
de un periodo de preguntas y respuestas.
1. Introducción a las franquicias:
2. Cómo investigar el sistema “ideal”
de franquicias:
3. Interpretación de la FDD y del
convenio de franquicia:
Quiénes Deben Asistir:
Quien esté pensando en adquirir una franquicia,
encontrará en este simposio un valor incalculable.
Este simposio tiene el objetivo de brindarle la
formación necesaria respecto de los pros y los
contras de adquirir una franquicia, así como
ayudarle a entender por qué debería adquirirla o
por qué no. Si bien el contenido está destinado
a personas que desean adquirir una franquicia
en EE.UU., el seminario también atrae a una
gran cantidad de candidatos internacionales,
así como para futuros franquiciadores.
Los materiales del curso se
proporcionan en inglés únicamente.
Die Kursmaterialien sind ausschließlich
in englischer Sprache.
IFE 2013 7
Symposium 2
Sponsored by:
FRANCHISING YOUR BUSINESS
DATE:
Starts
Friday, June 21
2:00 pm - 5:00 pm
Continues
Saturday, June 22
10:00 am - 1:00 pm
RATES:
Advance: $270*
On Site: $320*
Since the end of World War II, franchising has become the
dominant method for the creation of wealth through small
business ownership. Franchising, once known primarily for
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wide range of consumer and business to business services,
retail, hospitality, health, recreation and many more. This two
day symposium will explain how to turn your business into a
successful franchise. All course materials are presented in
English only.
All symposium attendees receive free admission to
the exhibits on all three days.
OVER TWO DAYS, THIS SYMPOSIUM WILL LOOK AT:
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when each is appropriate
-YHUJOPZL-LHZPIPSP[`¶PZMYHUJOPZPUN[OLJVYYLJ[
expansion strategy for your company
;OLILULÄ[ZHUKYPZRZVMMYHUJOPZPUN`V\YI\ZPULZZ
*OHYHJ[LYPZ[PJZVMHZ[YVUNMYHUJOPZVYVYNHUPaH[PVU
D
IS
C
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SAVE $50
Moderated by:
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and implementation of a franchising strategy
j Determining the core drivers of your business
and setting standards
j Identifying the roles and responsibilities of
the franchisor and franchisee
j Determining the proper fee structure
j Creating a positive relationship with franchisees
j Brand development and advertising requirements
j,UZ\YPUN[OLSLNHSKVJ\TLU[ZYLÅLJ[[OL
business strategy
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system including:
j Cost of development and anticipated return
on investment for the company
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4HUHNPUN,_WHUZPVU:[YH[LNPLZ¶<UKLYZ[HUKÔLU
and how to use:
j Single Unit Franchising
j Area Development and Multi-Unit Franchising
g
j Area Representative Franchising
Michael H. Seid
Managing Director, MSA Worldwide
www.MSAWorldwide.com
&
Michael H. Seid is the founder and Managing Director of
MSA Worldwide, a domestic and international franchise
advisory firm. He has over 25 years experience as a
Senior Operations and Financial Executive or Consultant
for companies within the franchise, retail, restaurant,
hospitality and service industries as well as having been a franchisee. Michael
serves on the IFA Supplier’s Forum’s (SF) Board of Directors as a Past
Chairman. He is a member of the Board of Directors of the IFA, the first and
only time a professional services provider has been elected to the board in the
association’s history. Michael has earned the designation of CFE - Certified
Franchise Executive and is also a non-practicing CPA. Together with the late
Dave Thomas, Founder of Wendy’s, Michael is co-author of Franchising For
Dummies. Michael lectures and writes frequently in the US and internationally
on franchising.
8 IFE 2013
WHO SHOULD ATTEND:
Anyone looking to grow their business or seeking information
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method of distribution such as franchising. This includes
business owners looking for information on franchising as a
method to grow their businesses; CEOs, COOs and CFOs
of companies seeking alternative methods of distribution,
reorganization strategies, and additional pull through
strategies; lawyers, accountants and business consultants
whose clients require them to have a working knowledge of
franchise development and management.
j Master Franchising
j Company Owned and Franchisee Owned
locations in the same market
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should contain, how they can be used to manage
change, and risky issues you should consider when
creating manual and training program content. The
use of web based training and operating manuals in
franchise systems
;LJOUVSVN`¶[OL\ZLVM[LJOUVSVN`PU[OLZ\WWVY[
and expansion of the franchise system
.YV^PUN[OLI\ZPULZZ¶OV^[VKL]LSVWHUKTHUHNL
a franchise system growth strategy that meets the
system’s expansion goals, earnings expectations and
attracts the types of franchisees that are best suited for
the franchise system
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replacement method of distribution for established
companies and for companies seeking an innovative reorganization, re-capitalization or tactical change strategy
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;OL3H^¶<UKLYZ[HUKPUN[OL-LKLYHSHUK:[H[L
Disclosure requirements, relationship laws, trademarks,
service marks and trade dress and other regulations
that impact franchise system on a day to day basis
Kay Marie Ainsley
Managing Director, MSA Worldwide
Kay Ainsley is a Managing Director of MSA Worldwide, a
management consulting firm specializing in franchising,
licensing and distribution. She has over 25 years of
experience in franchising as Director of Franchise
Development for major franchise systems or as an
advisor to companies within the retail, restaurant, services, manufacturing,
and business to business industries. Kay has completed the requirements
and has earned the designation of Certified Franchise Executive (CFE). She
teaches CFE accredited classes for the IFA’s Educational Foundation. Kay
currently serves on the Board of the IFA’s Supplier Forum and is a member
of the Glomak Committee, the international marketing arm of the IFA. She is
also on the Advisory Board of the National Franchise Mediation Program of the
Center for Dispute Resolution which promotes mediation in settling disputes
in franchising. She is an associate member of the American Bar Association.
Français S2:
Deutsch S2:
Franchisage de Votre
Entreprise
Espanol S2:
Machen Sie aus Ihrem
Geschäft Eine Franchise
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de licences et le franchisage
-HPZHIPSP[tK»\ULMYHUJOPZL¶JL[[L
Tt[OVKLJVU]PLU[LSSLn]V[YLZVJPt[t&
3LZH]HU[HNLZL[SLZYPZX\LZKtJV\SHU[
du franchisage de votre entreprise
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de franchiseur solide
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3LZPTWSPJH[PVUZÄUHUJPuYLZK\
développement d’un système de franchise
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4HU\LSZK»L_WSVP[H[PVUL[
programme de formation
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le support et l’expansion du
système de franchises
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Concesión de Franquicias
de Su Propio Negocio
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und Franchising sowie wann welche der
beiden Methoden in Frage kommt
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– d.h. ist das Franchising die richtige
Expansionsstrategie für Ihr Unternehmen
,[^HPNL=VY[LPSL\UK9PZPRLUKPL
entstehen, wenn Sie aus Ihrem
Geschäft eine Franchise machen
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-PUHUJLTLU[KL]V[YLJYVPZZHUJLL[
WSHUPÄJH[PVUKL]V[YLZ[YH[tNPLKLZVY[PL
7\ISPJP[tKL]LU[LH\Kt[HPS
A Qui Est Destiné:
Toute personne désirant développer son
entreprise ou recherchant des informations
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HZZVJPtZn\ULTt[OVKLKLKPZ[YPI\[PVU
indirecte telle que le franchisage.
Les participants à ce colloque seront aussi
admis à tous les stands pendant les trois
jours. Les fournitures et accessoires de
cours sont uniquement rédigés en anglais.
3LPZ[\UNZTLYRTHSLLPULYZ[HYRLU
Franchisegeber- Organisation
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Entwicklung und Implementierung
einer Franchising-Strategie
+PLÄUHUaPLSSLU(\Z^PYR\UNLUKLY
Entwicklung eines Franchise-Systems
+HZ4HUHNLTLU[]VU,_WHUZPVUZZ[YH[LNPLU
)L[YPLIZHUSLP[\UNLU\UK:JO\S\UNZWYVNYHTTL
+PL-LZ[SLN\UN]VU.LIOYLU
+PL,_WHUZPVUKLZ.LZJOpM[Z¶KLY
sich die für Ihr System bestgeeigneten
Franchisenehmer anwerben lassen
+HZ9L[YVMYHUJOPZPUN
+PL-PUHUaPLY\UN0OYLZ>HJOZ[\TZ\UKKPL
7SHU\UN0OYLY=LYp\LY\UNZZ[YH[LNPL
,PUaLSOHUKLSZ^LYI\UN
Alle Geschäftsleute, die ihr Geschäft weiter
ausbauen wollen oder Informationen über die
Anwendung, Vorteile und Risiken, die mit einer
indirekten Vertriebsmethode wie dem Franchising
einhergehen, erhalten möchten.
Teilnehmer des Symposiums erhalten zudem
an allen drei Tagen Zutritt zu den Ausstellungen
Die Kursmaterialien sind ausschließlich in
englischer Sprache.
Visit the Supplier
Alliance Area
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estratégica correcta para su compañía
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de su negocio
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de franquicias
+PL;LJOUVSVNPL¶KLY,PUZH[aKLY
Technologie zur Unterstützung und
Ausweitung des Franchise-Systems
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una licencia y una franquicia
7SHU[mJ[PJVKLULNVJPV
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desarrollar un sistema de franquicias
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6WLYHJP}UTHU\HS`WYVNYHTHKL
entrenamiento
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y expansión del sistema de concesión de
franquicias
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(NYHUKHUKVLSULNVJPV
9L[YVJVUJLZP}UKLMYHUX\PJPH
-PUHUJPHUKVZ\JYLJPTPLU[V`WSHULHUKVZ\
estrategia de salida
3H3L`¶*VUVJLYSHZKLJSHYHJPVULZYLX\LYPKHZ
Federales y Estatales, marcas registradas,
marcas de servicios, vestido de comercio
y otras regulaciones que impacten el sistema
de franquicias en una base cotidiana.
Cualquiera en busca de aumentar su negocio
}I\ZJHUKVPUMVYTHJP}ULULS\ZVILULÄJPVZ`
riesgos asociados con un método indirecto de
distribución tales como franquicias.
Los asistentes al Simposio también recibirán
entradas para la exposición que durará
tres días. Los materiales del curso se
proporcionan en inglés únicamente.
Be part of the excitement – visit the Supplier Alliance Area on
WKHVKRZñRRU1HZDQGYHWHUDQFRPSDQLHVZLOOEHH[KLELWLQJ
in this area, supplying high quality services, products, and
information to franchisors and franchisees. Make it a point to
meet with them face-to-face.
IFE 2013 9
Symposium 3
Sponsored by:
OPERATIONS MANUALS:
THE FOUNDATION TO
CONSISTENT EXECUTION
DATE:
Friday, June 21
2:30 pm - 5:00 pm
RATES:
Advance: $110*
On Site: $160*
Business owners who are strongly considering
franchising and don’t have processes and procedures
M\SS`KVJ\TLU[LKUL^MYHUJOPZVYZÔV^HU[[VJVUÄYT
that they have taken the right approach, managers with
training accountability in an established chain poised to
franchise, existing franchisors needing to update their
Operations Manual.
Documentation of your business’ processes and
procedures is the foundation to consistent execution
of your franchise concept. Your Operations Manual
becomes the core reference document for how to
replicate your business methods for all franchisees
and so must be thorough, clear and user-friendly. In
addition, it must clearly specify what customer products
and services, policies, marketing approaches, etc. are
required for compliance with your franchise agreement.
Learn key content that should be included as well as
how to create a user-friendly Operations Manual in this
symposium. All course materials are presented
in English only.
/V^H:[HY[<W4HU\HSKPMMLYZ
from an Operations Manual
T
SAVE $50
WHO SHOULD ATTEND:
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procedures for the Operations Manual
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to provide to franchisees
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in an Operations Manual
D
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/V^[VSHUN\HNLTH[LYPHSZMVY`V\YYLHKLY
and ensure that compliance requirements
are clear and straightforward
/V^[VJYHM[THU\HSJVU[LU[[VH]VPK
vicarious liability lawsuits
Presented by:
Marla Rosner
/V^MVYTH[[PUNPTWHJ[ZLHZLVM
use and updating manuals
Senior Consultant, Training
MSA Worldwide
Come Meet The Experts!
Visit The Professional Center! It’s Free!
Marla Rosner has excelled as
a training professional for over
twenty years including sixteen
years leading the training function
of a national franchise company.
For new franchisors Marla creates
Operations Manuals, assists in
systemizing operational procedures
and structures new franchisee
training programs. For established
franchisors, Marla assesses the
effectiveness of current training,
identifies training gaps and
designs cost effective programs
to train store level personnel, as
well as headquarters staff.
10 IFE 2013
7KH352)(66,21$/&(17(5LVDQDUHDRQWKHH[KLELWñRRUZKHUH\RXFDQPHHWZLWK
DWWRUQH\VDQGRWKHULQGXVWU\H[SHUWVZKRZLOOSURYLGHOHJDOEXVLQHVVDQGðQDQFLQJ
DGYLFHDVZHOODVDQVZHU\RXUTXHVWLRQV,I\RXâUHDðUVWWLPHEX\HUDFXUUHQWEXVLQHVV
owner looking to franchise your business or just researching to help make future
decisions, the PROFESSIONAL CENTER is a pavilion not to be missed! Registration for
one or three days will allow access to this center.
Français S3:
Deutsch S3:
Manuels des Opérations:
La Base d’une execution
conséquente
Handbücher des
Geschäftsbetriebs:
Die Grundlage für eine
Konsequente Umsetzung
Ce symposium traite des sujets suivants:
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procédures clés de votre négoce pour les
documenter dans des Manuels d’Opérations
8\LSZ[`WLZKLTHU\LSZZLMV\YUPZZLU[
habituellement aux franchisés
8\LSZZ\QL[ZZ»L_HTPULU[UVYTHSLTLU[
dans des Manuels d’Opérations
Diese Fachtagung fokussiert
auf folgende Themen:
>PLLYMHZZLPJOKPLLU[ZJOLPKLUKLU
Geschäftsprozesse, um sie in Handbücher
des Geschäftsbetriebs zu dokumentieren
>LSJOL(Y[LU]VU/HUKIJOLYU^LYKLU
Franchisenehmern üblicherweise
zur Verfügung gestellt
>LSJOL0UOHS[L^LYKLUUVYTHSLY^LPZLPU
Handbüchern des Geschäftsbetriebs erörtert
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distingue d’un Manuel d’Opérations
*VTTLU[MVYT\SLYSLJVU[LU\WV\YX\L]VZ
SLJ[L\YZSLJVTWYLUULU[L[JVTTLU[ZWtJPÄLY
clairement les requêtes pour son accomplissement
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procès pour responsabilité ur les actes des tiers
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parfaite le confort d’usage de vos manuels
L[MHJPSP[LYLUTvTL[LTWZZLZTPZLZnQV\Y
A Qui Est Destiné:
Aux entrepreneurs qui considèrent sérieusement
créer une franchise et qui n’ont pas encore
documenté entièrement leurs processus et
procédures ; aux nouveaux créateurs de
franchises qui souhaitent analyser si leur
approche est correcte ; aux responsables de
formation dans une chaîne commerciale existante
qui considère créer une franchise ; aux créateurs
de franchises expérimentés qui souhaitent mettre
nQV\YSL\YZ4HU\LSZK»6WtYH[PVUZ
jours. Les fournitures et accessoires de cours
sont uniquement rédigés en anglais.
>VYPU\U[LYZJOLPKLUZPJO/HUKIJOLY
für die Neugründung von Handbüchern
des Geschäftsbetriebs
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Leser in Worte und wie formulieren Sie
Vorgaben zu ihrer Erfüllung eindeutig
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\T2SHNLU^LNLU/HM[\UNMY
Erfüllungsgehilfen zu vermeiden
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Layout die Lesbarkeit Ihrer Handbücher und
erleichtern gleichzeitig deren Aktualisierung
Unternehmer, die intensiv über die Vergabe
eigener Franchiselizenzen nachdenken und deren
Geschäftsprozesse nicht vollständig dokumentiert
sind; neue Franchisegeber, die gewährleisten
^VSSLUKHPOYL=VYNLOLUZ^LPZLYPJO[PNPZ["
Manager mit Ausbildungsverantwortung innerhalb
einer etablierten Handelskette, die sich für die
Vergabe von Franchiselizenzen interessieren;
erfahrene Franchisegeber, die ihre Handbücher
des Geschäftsbetriebs aktualisieren wollen.
Teilnehmer des Symposiums erhalten
zudem an allen drei Tagen Zutritt zu den
Ausstellungen Die Kursmaterialien sind
ausschließlich in englischer Sprache.
Espanol S3:
Manuales de Operaciones:
La Base de una ejecución
consecuente
Este simposio examina los temas siguientes:
*}TVPKLU[PÄJHYSVZWYVJLZVZ`WYVJLKPTPLU[VZ
clave de su negocio para documentarlos
en los Manuales de Operaciones
8\t[PWVZKLTHU\HSLZZLMHJPSP[HU
habitualmente a los franquiciados
8\t[LTHZZLZ\LSLU[YH[HYLU
Manuales de Operaciones
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distingue de un Manual de Operaciones
*}TV]LYIHSPaHYLSJVU[LUPKVWHYHX\LZ\Z
SLJ[VYLZSVLU[PLUKHU`J}TVLZWLJPÄJHY
claramente los requerimientos
para su cumplimiento
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por responsabilidad para actos de terceros
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perfecta la comodidad de uso de sus manuales
y facilitar al mismo tiempo sus actualizaciones
A Empresarios que consideran seriamente
crear una franquicia y cuyos procesos y
procedimientos no están documentados
completamente ; a nuevos creadores de
franquicias que quieren analizar si su enfoque
es correcto ; a responsables de formación
dentro de una cadena comercial existente que
considera crear una franquicia ; a creadores
de franquicias experimentados que quieren
actualizar sus Manuales de Operaciones.
Los asistentes al Simposio también
recibirán entradas para la exposición que
durará tres días. Los materiales del curso
se proporcionan en inglés únicamente.
IFE 2013 11
Symposium 4
Sponsored by:
MASTER FRANCHISING, DOMESTICALLY AND INTERNATIONALLY
DATE:
Friday, June 21
2:00 pm - 5:00 pm
RATES:
Advance: $200*
On Site: $250*
What it takes for master franchises to succeed and
prosper, at home and abroad, including:
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When is it not?
SAVE 50
C
O
U
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T
$
IS
All attendees receive admission to the exhibits and seminars on all three days.
D
When does master franchising make sense? For the franchisor? For the franchisee? What are the pros and cons
for each? How does it operate? What are the rights and responsibilities of each party? How do you analyze the
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himself as to the franchisor? What are the principal negotiating points? What are the principal pitfalls, and how
can they be avoided? Finally, how are all of these issues handled differently in the international context? This
symposium will address these challenging issues and draw upon the diverse experience of our panelists, all
veterans of franchising. All course materials are presented in English only.
/V^[VOHUKSLKPZW\[LZ[OH[HYPZLIL[^LLU
the franchisor and master franchisee.
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0KLU[PM`PUN[OLTHYRL[ZILZ[Z\P[LKMVY
master franchising.
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master franchisee.
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master franchisee.
Master franchising can be a very effective vehicle
for expanding internationally. This symposium
will consider the elements of successful master
franchising from the perspective of the franchisor
and master franchisee, with particular attention to
the special advantages this technique may offer in
the context of cross-border franchising.
:[Y\J[\YPUN[OLTHZ[LYMYHUJOPZLYLSH[PVUZOPW
+L[LYTPUPUN[OLMLLZHUKV[OLYJOHYNLZWH`HISL[V
the franchisor and master franchisee.
,Z[HISPZOPUNKL]LSVWTLU[ZJOLK\SLZMVY[OL
local market.
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programs in the local market.
WHO SHOULD ATTEND:
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and other funding considerations.
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4HPU[HPUPUNZ`Z[LTZ[HUKHYKZHUKWYV[LJ[PUN
the brand.
&
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Presented by:
Philip F. Zeidman
Philip F. Zeidman devotes his practice to domestic
franchising law and the rapidly growing field of
international distribution, licensing and franchising
law. He was recently named Global Franchise
Lawyer of the Year at the Who’s Who Legal Awards
for the seventh consecutive year. Mr. Zeidman is counsel to a number of
U.S. and foreign companies and trade associations. Mr. Zeidman has
engaged in an international transactional practice, testified on franchising
before governmental bodies, participated in judicial and administrative
proceedings, and appeared before business and professional groups in over
30 countries. He served as General Counsel to the International
Franchise Association throughout his career.
Franchisors seeking to understand how master
MYHUJOPZLZJHUIL[[LYZLY]L[OLPYULLKZ7YVZWLJ[P]L
master franchisees. US franchisors seeking to
determine how to go about master franchising in
foreign markets. International investors seeking master
franchisors to expand into their countries.
Richard J. Morey
Senior Partner, DLA Piper US LLP
www.dlapiper.com
12 IFE 2013
/V^[VH]VPK[OLWP[MHSSZVMTHZ[LYMYHUJOPZPUN
Partner, DLA Piper US LLP
www.dlapiper.com
Richard Morey’s franchise and distribution practice is
focused on working with both experienced and startup franchise companies, helping them structure new
franchise programs and determine the most appropriate
methods of single- and multi-unit franchising. He
counsels franchisors on everyday compliance and other franchise-related
issues, such as registration and disclosure matters, negotiating agreements,
maintaining good franchisee relations and resolving disputes with franchisees.
He also works extensively on international franchising and licensing transactions,
including master franchise, area development and single-unit licensing deals in
Asia, Europe, Central America, the Middle East and the Caribbean, in addition
to structuring other methods of international product distribution such as
manufacturing and bottling arrangements.
Français S4:
Deutsch S4:
Comment utiliser la « Master
Franchise » à l’échelle
nationale et internationale
La Master Franchise peut se révéler être un moyen
[YuZLMÄJHJLWV\YZLKt]LSVWWLYnS»PU[LYUH[PVUHS*L
colloque sera l’occasion d’examiner les éléments
UtJLZZHPYLZnSHYt\ZZP[LK»\ULTHZ[LYMYHUJOPZL
du point de vue du franchiseur et du master
franchisé et les moyens d’éviter les pièges qui
pourrait empêcher cette relation de répondre aux
attentes du franchiseur et du master franchisé.
Au cours de ce colloque, nous aborderons
la question de savoir ce qu’il faut faire
pour que les master franchises soient
une réussite et prospèrent sur le territoire
national et à l’étranger, y compris :
Die Verwendung von
Master-Franchising im
Inland und international
Master-Franchising kann ein sehr effektives Vehikel
darstellen zur internationalen Expansion. Dieses
Symposium wird die Elemente erfolgreichen
4HZ[LY-YHUJOPZPUNZH\ZKLY7LYZWLR[P]L]VU
Franchisegeber und Master-Franchisenehmer
prüfen und wie Sie die Fallstricke vermeiden, die
zum Scheitern der Beziehung und zur Nichterfüllung
der Erwartungen von Franchisegeber und
Master-Franchisenehmer führen können.
In diesem Symposium Werden Wir Diskutieren,
was für die Master-Franchise erforderlich
ist, um im In- und Ausland erfolgreich zu
sein, einschließlich:
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HKHW[tZnSHTHZ[LYMYHUJOPZL
0KLU[PÄRH[PVUKLY4pYR[LKPLHTILZ[LU
für Master-Franchising geeignet sind.
;YV\]LYSLMYHUJOPZL\YL[SLTHZ[LY
franchisé qui seront les mieux assortis
+LUYPJO[PNLU-YHUJOPZLNLILYTP[KLTWHZZLUKLU
Master-Franchisenehmer zusammenbringen.
:[Y\J[\YLYSHYLSH[PVUKLTHZ[LYMYHUJOPZL
:[Y\R[\YPLY\UNKLY4HZ[LY-YHUJOPZL)LaPLO\UN
+t[LYTPULYSLZYLKL]HUJLZL[H\[YLZMYHPZn
payer au franchiseur et master franchisé.
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zahlenden Abgaben an den Franchisegeber
und Master-Franchisenehmer.
i[HISPYKLZJHSLUKYPLYZKLKt]LSVWWLTLU[
pour le marché local.
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la manière dont ils doivent fonctionner dans
le cadre d’une relation de master franchise
,[HISPLY\UN]VU,U[^PJRS\UNZ
Zeitplänen für den lokalen Markt.
=VYILYLP[\UNKLY.LZJOpM[ZWSpUL\UK^PLKPLZLPU
einer Master-Franchise-Beziehung wirksam werden.
Espanol S4:
El uso de la Franquicia
Maestra a nivel nacional
e internacional
La franquicia maestra puede ser un vehículo muy
efectivo para expandirse a nivel internacional.
Este simposio considerará los elementos de las
franquicias maestras exitosas desde la perspectiva
del franquiciatario y el titular de la franquicia maestra,
y cómo evitar las trampas que pueden hacer que
la relación no llegue a cumplir las expectativas del
franquiciatario y el titular de la franquicia maestra.
En este simposio discutiremos qué se requiere
para que los titulares de las franquicias
maestras tengan éxito y prosperen en
su país y en el extranjero, incluyendo:
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adecuados para las franquicias maestras.
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titular adecuado de una franquicia maestra.
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+L[LYTPUHYSHZJ\V[HZ`V[YVZWHNVZX\LKLILUOHJLYZL
al franquiciatar io y el titular de la franquicia maestra.
,Z[HISLJLYWYVNYHTHZKLKLZHYYVSSV
para el mercado local.
7YLWHYHJP}UKLSVZWSHULZKLULNVJPVZ`J}TVtZ[VZ
trabajan en una relación de franquicia maestra.
(WYV]PZPVUHTPLU[VKLWYVK\J[VZ`ZLY]PJPVZWHYH
las operaciones del titular de la franquicia maestra.
-HPYLK\ZV\YJPUNKLWYVK\P[ZL[KLZLY]PJLZ
pour les opérations du master franchisé.
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die Geschäftstätigkeit des Master- Franchisenehmers.
.tYLYKLZWYVNYHTTLZW\ISPJP[HPYLZL[
promotionnels sur le marché local.
/HUKOHI\UN]VU>LYIL\UK
Förderprogrammen im lokalen Markt.
,_PNLUJLZLU[LYTLZKLJHWP[HSWV\YSLTHZ[LYMYHUJOPZt
L[H\[YLZJVUZPKtYH[PVUZYLSH[P]LZH\ÄUHUJLTLU[
,PNLURHWP[HS(UMVYKLY\UNLUMY4HZ[LY
Franchisenehmer
und andere Finanzierungs- Erwägungen.
,STHULQVKLSHZJVUKPJPVULZKLS
mercado local y las culturas locales.
<TNHUNTP[SVRHSLU4HYR[ILKPUN\UNLU\UK2\S[\YLU
,STHU[LUPTPLU[VKLSVZLZ[mUKHYLZKL
sistema y la protección de la marca.
(\MYLJO[LYOHS[\UN]VU:`Z[LTZ[HUKHYKZ
und Schutz der Marke.
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=LY^HS[\UNLPULZ4HZ[LY-YHUJOPZL5L[a^LYRZ
*}TVKPYPTPYKPZW\[HZX\LZ\YNLULU[YLLS
franquiciatario y el titular de la franquicia maestra.
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cultures du marché local.
7YtZLY]LYSLZUVYTLZK\Z`Z[uTLL[WYV[tNLYSHTHYX\L
.tYLY\UYtZLH\KLTHZ[LYMYHUJOPZLZ
*VTTLU[NtYLYSLZKPMMtYLUKZZ\ZJLW[PISLZKL
survenir entre le franchiseur et le master franchisé.
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franchiseur et le master franchisé.
+LZMYHUJOPZL\YZJOLYJOHU[nJVTWYLUKYLSH
manière dont une master franchise peut encore
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potentiels. Des franchiseurs américains cherchant
nKt[LYTPULYJVTTLU[Z»`WYLUKYLWV\YSH
master franchise sur les marchés étrangers. Des
investisseurs internationaux cherchant des master
franchiseurs pour se développer dans leurs pays.
jours. Les fournitures et accessoires de
cours sont uniquement rédigés en anglais.
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Franchisegeber und Master-Franchisenehmer.
(\ZZ[PLNZ:[YH[LNPLUMY-YHUJOPZLNLILY
und Master-Franchisenehmer.
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programas promocionales en el mercado local.
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THLZ[YH`V[YHZJVUZPKLYHJPVULZKLÄUHUJPHTPLU[V
,Z[YH[LNPHZKLZHSPKHWHYHLSMYHUX\PJPH[HYPV
y el titular de la franquicia maestra.
Franchisegeber auf der Suche nach einem besseren
Verständnis, wie Master-Franchises Ihre Bedürfnisse
ILZZLYILKPLULURUULU7V[LU[PLSSL4HZ[LY-YHUJOPZLZ
US-Franchisegeber auf der Suche zur Entwicklung
eines Master-Franchisings in ausländischen Märkten.
Internationale Anleger auf der Suche nach MasterFranchisegebern zur Expansion in ihren Ländern.
Franquiciatarios que buscan comprender cómo
las franquicias maestras pueden cubrir mejor sus
ULJLZPKHKLZ7V[LUJPHSLZ[P[\SHYLZKLMYHUX\PJPHZ
maestras. Franquiciatarios de los Estados
Unidos de América que busquen determinar
cómo proceder con respecto a las franquicias
maestras en mercados extranjeros. Inversionistas
extranjeros que busquen franquiciatarios
maestros para expandirse en sus países.
Alle Konferenzunterlagen werden
nur in Englisch präsentiert. Alle
Konferenzteilnehmer erhalten an allen drei
Tagen Zugang zu den Ausstellungen.
Todo el material del curso se presenta
únicamente en inglés. Todos los asistentes
al simposio reciben una admisión para
las exhibiciones durante los tres días.
IFE 2013 13
Symposium 5
Sponsored by:
GLOBAL FRANCHISE EXPANSION:
STRATEGIES FOR LUCRATIVE AND
PLANNED GROWTH
DATE:
Thursday, June 20
10:00 am - 1:00 pm
RATES:
Advance: $200*
On Site: $250*
SAVE 50
WHO SHOULD ATTEND:
D
IS
C
O
U
N
T
$
In large measure, the focus on franchising has shifted
from the domestic scene to cross-border activities.
Franchisors in virtually every country are now devoting
an increasing portion of their resources and energies
to expanding beyond their base to growing markets
abroad. Franchise experts will look at issues ranging
from the cultural challenges of international expansion
to the practical aspects of doing business across
borders. The topics will address the most common
business and legal problems affecting international
franchising. Franchisors and professionals experienced
in international franchising will take part in the panels.
A question and answer period will follow each topic.
All course materials are presented in English only.
U.S. and non-U.S. franchisors, international
franchising attorneys and consultants. All those
involved and interested in global franchise expansion.
The symposium will also be of interest to prospective
master licensees wishing to understand international
franchising from the franchisors’ perspective.
1. INTERNATIONAL FRANCHISING
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international expansion?
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domestic operations?
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2. STRUCTURAL VARIATIONS IN
THE GLOBAL MARKET
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disadvantages to the franchisor and franchisee
+PYLJ[-YHUJOPZPUN!HK]HU[HNLZHUKKPZHK]HU[HNLZ
to the franchisor and franchisee
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disadvantages to the franchisor and franchisee
;OL4HZ[LY-YHUJOPZLVY:\I-YHUJOPZL!
advantages and disadvantages to the franchisor
and franchisee
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;OL[LYTZVM[OLHNYLLTLU[
;OLWHJRHNLVMZ\WWVY[ZLY]PJLZMVY[OLMYHUJOPZLL
;OLYPNO[ZHUKVISPNH[PVUZVM[OLMYHUJOPZVY
;OLYPNO[ZHUKVISPNH[PVUZVM[OLMYHUJOPZLL
Moderated by:
3. THE INTERNATIONAL
EXPANSION EXPERIENCE
Philip F. Zeidman
.VPUNHIYVHK
Senior Partner, DLA Piper US LLP
www.dlapaper.com
Philip F. Zeidman devotes his
practice to domestic franchising
law and the rapidly growing field of
international distribution, licensing
and franchising law. He was recently named global Franchise
Lawyer of the Year at the Who’s Who Legal Awards for the
seventh consecutive year. Mr. Zeidman is counsel to a number
of U.S. and foreign companies and trade associations.
Mr. Zeidman has engaged in an international transactional
practice, testified on franchising before governmental bodies,
participated in judicial and administrative proceedings,
taught at universities, and appeared before business and
professional groups in over 30 countries, as well as before
the Commission of the European Union and numerous U.S.
congressional committees. He served as General Counsel to
the International Franchise Association throughout his career.
14 IFE 2013
7YLZLU[H[PVUZI`PU[LYUH[PVUHSMYHUJOPZPUNL_WLY[Z!
looking at the relationship from abroad; the role
of the headquarters company; problems facing
international franchising today and what leads to
success and failure
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;OLUL^WYVZWLJ[P]LPU]LZ[VY
;YLUKZPUPU[LYUH[PVUHSMYHUJOPZPUN
Français S5:
Deutsch S5:
Expansion globale
de la franchise
Ausweitung der
globalen Franchise
Espanol S5:
Ampliación global
de la franquicia
1. La franchise internationale
1. Internationales Franchising
1. Otorgamiento de franquicias internacionales
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nSL_WHUZPVUPU[LYUH[PVUHSL&
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va-t-elle affecter leur fonctionnement
au niveau national ?
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*VUZPKtYH[PVUZStNHSLZPTWVY[HU[LZ
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>LY]LYNPI[^V-YHUJOPZL3PaLUaLU&
>HZ^PYKWLY-YHUJOPZLSPaLUaPLY[&
(\Z^HOS]VUAPLSTpYR[LU
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internationale Expansion?
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Expansion auf heimische Geschäftsbereiche?
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2VZ[LU!+PYLR[L\UKPUKPYLR[L
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>PJO[PNLQ\YPZ[PZJOLlILYSLN\UNLU
3VX\LLZ[mZ\JLKPLUKVHSYLKLKVYKLST\UKV
¦8\PtULZ[mV[VYNHUKVMYHUX\PJPHZ`K}UKL&
¦8\tLZ[mZPLUKVMYHUX\PJPHKV&
:LSLJJP}UKLSVZTLYJHKVZTL[H
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la expansión internacional?
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internacionales a las nacionales?
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*VZ[VZ!KPYLJ[VZLPUKPYLJ[VZ
*VUZPKLYHJPVULZPTWVY[HU[LZKLULNVJPVZ
*VUZPKLYHJPVULZSLNHSLZPTWVY[HU[LZ
2. Strukturelle Abweichungen im Weltmarkt
2. Variaciones estructurales en el mercado global
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et désavantages du franchiseur et du franchisé
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désavantages pour le franchiseur et le franchisé
3L[LYYP[VPYLNtVNYHWOPX\LKLSHMYHUJOPZL!
avantages et désavantages pour
le franchiseur et le franchisé
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avantages et désavantages pour
le franchiseur et le franchisé
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3LZ[LYTLZKLSHJJVYK
3LUZLTISLKLZZLY]PJLZKLZ\WWVY[HWWVY[tZ
nSHMYHUJOPZL
3LZKYVP[ZL[VISPNH[PVUZK\MYHUJOPZL\Y
3LZKYVP[ZL[VISPNH[PVUZK\MYHUJOPZt
1VPU[=LU[\YL¶(\Z^HOSKLZ7HY[ULYZ!=VY\UK
Nachteile des Franchisegebers
und Franchisenehmers
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Franchisegebers und Franchisenehmers
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und Nachteile des Franchisegebers und
des Franchisenehmers
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und Nachteile des Franchisegebers
und des Franchisenehmers
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+PL=LY[YHNZILKPUN\UNLU
+HZ7HRL[HU\U[LYZ[[aLUKLU4HUHOTLUMY
den Franchisegeber
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+PL9LJO[L\UK7ÅPJO[LUKLZ-YHUJOPZLULOTLYZ
(ZVJPHJP}UKLLTWYLZHZ1VPU[=LU[\YL¶
elección de un socio: ventajas y desventajas
para el franquiciante y el franquiciado
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desventajas para el franquiciante y franquiciado
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desventajas para el franquiciante y franquiciado
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y desventajas para el franquiciante y franquiciado
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,SWHX\L[LKLSVZZLY]PJPVZKLH`\KHWHYH
el franquiciado
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3VZKLYLJOVZ`KLILYLZKLSMYHUX\PJPHKV
3. L'expérience de l'expansion internationale
3. Erfahrungen mit internationaler Expansion
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du siège central ; les problèmes rencontrés
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+LY:JOYP[[PUZ(\ZSHUK
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Experten: Blick auf das Geschäftsverhältnis aus
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heute gegenübersieht und was zu Erfolg oder
Misserfolg führt
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im internationalen Franchising
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en franquicias: Dando una mirada a las
relaciones desde el extranjero; al papel de la
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que enfrenta el otorgamiento de franquicias
hoy y a lo que conduce al éxito o al fracaso
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3VZU\L]VZTLYJHKVZ
3VZU\L]VZPU]LYZPVUPZ[HZWV[LUJPHSLZ
;LUKLUJPHZLULSV[VYNHTPLU[VKL
franquicias internacionales
Franchisegeber aus den USA und anderen
Nationen sowie internationale Franchiseanwälteund Berater. Alle, die in der Ausweitung einer
globalen Franchise involviert oder an einer
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ebenso interessant für potentielle Mehrfach2VUaLZZPVUZ[YpNLYa\T=LYZ[pUKUPZKLZ
internationalen Franchising aus der Sicht des
Franchisegebers. Teilnehmer des Symposiums
erhalten zudem an allen drei Tagen Zutritt
zu den Ausstellungen Die Kursmaterialien
sind ausschließlich in englischer Sprache.
Franquiciantes de dentro y fuera de los EE.UU.,
abogados internacionales de franquicias y
consultores. Todos aquellos involucrados
e interesados en la ampliación global de la
franquicia. El simposio también será de interés
para los concesionarios principales esperados que
desean entender el otorgamiento de franquicias
internacionales desde la perspectiva de los
franquiciantes. Los asistentes al Simposio
también recibirán entradas para la exposición
que durará tres días. Los materiales del curso
se proporcionan en inglés únicamente.
2. Variations structurelles du marché global
A Qui Est Destiné:
Franchiseurs américains ou non, consultants
et avocats spécialisés dans les franchises
internationales. Tous ceux qui sont intéressés
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Ce symposium intéressera aussi les
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master franchise qui désirent comprendre la
franchise internationale du point de vue du
franchiseur. Les participants à ce colloque
seront aussi admis à tous les stands pendant
les trois jours. Les fournitures et accessoires
de cours sont uniquement rédigés en anglais.
3. La experiencia de la expansión
internacional
IFE 2013 15
Symposium 7
Sponsored by:
WEB 2.0: SOCIAL NETWORKING + DATA IN FRANCHISING
DATE:
Friday, June 21
9:00 am – 12:00 pm
RATES:
Advance: $150*
On Site : $200*
This session will delve into how franchisors and franchisees can protect their brand while making the best use of
social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up
social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own
sites, and establish a system-wide strategy and policy for social networking and social media. This session will also
explore data collection, use, and protection in franchise companies. Finally, this session will address using online
tools to manage and enhance your company’s online franchise development efforts. All course materials are in
English only.
All symposium attendees receive free admission to the exhibits on all three days.
T
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use social media and social networking sites
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sites
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social media and social networking sites and yet
still protect their brand
<ZPUNZVJPHSTLKPHUL[^VYRPUNZP[LZ[VWYVTW[
customer visits
+L]LSVWPUNHZVJPHSTLKPHUL[^VYRPUNWVSPJ`MVY
a franchise system
>OH[`V\ZOV\SKPUJS\KLPU`V\YZVJPHSTLKPH
networking policy
D
IS
C
O
U
N
T
SAVE $50
;YHPUPUNMVYPTWSLTLU[PUNHUKLUMVYJPUNHZVJPHS
media/networking policy
+LHSPUN^P[OJ\Z[VTLYWOV[VZWVZ[LK[V`V\YZP[L
*VVYKPUH[PUNHSSVM[OLZVJPHSTLKPHUL[^VYRPUN
sites in your system – vendor solutions, solutions
offered by Facebook, Google and Foursquare
&
6USPUL[VVSZMVYTHUHNPUN-YHUJOPZLYLJY\P[TLU[
Presented by:
Lee Plave
Partner, Plave Koch, PLC
www.plavekoch.com
<ZPUNZVJPHSTLKPHUL[^VYRPUNZP[LZ[VHZZPZ[PU
franchise recruitment
+H[HJVUZPKLYH[PVUZPU\ZPUNZVJPHSTLKPH
networking sites and operating a franchise
system
6USPUL[VVSZMVYTHUHNPUNMYHUJOPZLYLJY\P[TLU[
WHO SHOULD ATTEND:
Franchisors, master franchisees, prospective
franchisors and franchisees, and franchise lawyers
HUKJVUZ\S[HU[ZZLLRPUN[VPTWYV]L[OLPYLMÄJPLUJ`
and operational capabilities as well as their
understanding of new technologies.
Theresa Huszka
CFE, Managing Partner, Christopher Huszka Consulting
^^^JOYPZ[VWOLYO\ZaRHJVT
Lee Plave devotes his practice to counseling
franchisors on complex domestic and
international transactions and in all aspects
of franchise and distribution law. He has been
named to the Who's Who in America, Who's Who
in American Law, the International Who's Who of Franchise Lawyers,
the International Who's Who of Business Lawyers, and The Best
Lawyers of America.
Theresa’s consultancy is devoted to assisting
companies with designing and developing their
franchised business model. The company’s
services include initial feasibility studies, FDD
development, creation of operations manuals,
structuring of training programs for franchisors and franchisees, design
and development of franchise sales programs including marketing,
advertising, and franchise sales process systems.
Mr. Plave has had extensive experience counseling clients in connection
with the application of technology to franchise and distribution systems,
including matters such as the development and implementation of
e-commerce strategies, system-wide internet roll-out policies and
procedures, cybersquatting and domain name disputes, consumer
complaint and "cybergripe" web sites, unauthorized e commerce,
software and hardware licensing, and issues relating to online and
internet services. His practice involves business, technology, franchise,
distribution, and antitrust matters. He also represents clients in
matters before the Federal Trade Commission, where he served in
the Enforcement Division of the Commission's Bureau of Consumer
Protection before entering private practice.
Theresa was the Director of Franchise Sales Development for TSS
Photography. Prior to TSS, Theresa was Executive VP of Development for
Cianci European Eatery, a joint partnership with MFV Expositions and joined
MFV Expositions as Director of Development to head up the development
and launch of its sales automation software, MyBruno.com Theresa was
also VP of Franchise Development for SmallBizPros, Inc., which she joined in
2002 to redevelop their franchise development programs.
16 IFE 2013
Theresa is a graduate of the International Franchise Association’s Certified
Franchise Executive (CFE) program and has been a regular speaker for the
IFA on the topics of lead generation and technology in franchising.
Français S7:
Deutsch S7:
WEB 2.0 : Réseaux Sociaux
Et Données Sociales Dans
Le Cadre Des Franchises
WEB 2.0: Soziale Netzwerke
+ Daten Im Franchising
Espanol S7:
WEB 2.0: Redes Sociales Y
Datos En Franquicia
Qui devrait participer
Wer teilnehmen sollte
Quién debe asistir
Les franchiseurs, les franchisés-maîtres, les
franchiseurs et franchisés potentiels, les avocats
spécialisés en droit des franchises et les conseillers
LUMYHUJOPZLZX\PJOLYJOLU[nHTtSPVYLYSL\YLMÄJHJP[t
et leurs capacités opérationnelles ainsi que leur
compréhension des nouvelles technologies.
Franchisegeber, Haupt-Franchisenehmer,
potenzielle Franchisenehmer, Franchise- Anwälte
\UK)LYH[LYKPLPOYL,MÄaPLUa\UKVWLYH[P]LU
Fähigkeiten sowie ihr Verständnis für neue
Technologien zu verbessern suchen.
Franquiciadores, franquiciatarios maestros,
franquiciadores potenciales y abogados y
consultores en franquicias que deseen mejorar su
LÄJPLUJPH`JHWHJPKHKLZVWLYH[P]HZHZxJVTVZ\Z
conocimientos de las nuevas tecnologías.
Dieses Symposium wird einen Einblick
vermitteln auf
Este simposio se va a ocupar de:
Ce colloque portera sur :
SL_HTLUKLZWYH[PX\LZL_LTWSHPYLZ!JVTTLU[SLZ
systèmes de franchise utilisent les médias sociaux et les
sites de réseautage social;
SHMHsVUKVU[SLZMYHUJOPZL\YZWL\]LU[SHPZZLYSL\YZ
franchisés utiliser les médias sociaux et les sites de
réseautage social tout en protégeant leur marque;
StSHIVYH[PVUK\ULWVSP[PX\LYLSH[P]LH\_TtKPHZZVJPH\_L[
au réseautage pour un système de franchise;
SHMVYTH[PVU]PZHU[SHTPZLLUµ\]YLK\ULWVSP[PX\LYLSH[P]L
aux médias sociaux et au réseautage et son respect;
JLX\L]V\ZKL]YPLaPUJS\YLKHUZ]V[YLWVSP[PX\LKLZ
médias sociaux et du réseautage;
SL[YHP[LTLU[KLZWOV[VZKLJSPLU[ZHMÄJOtLZZ\Y]V[YLZP[L"
SHJVVYKPUH[PVUKL[V\ZSLZTtKPHZZVJPH\_L[ZP[LZ
de réseautage dans votre système - les solutions de
fournisseurs, les solutions offertes par Facebook,
Google et Foursquare;
JLX\PSMH\[t]P[LYSVYZKLS\[PSPZH[PVUKLZTtKPHZZVJPH\_L[
des sites de réseautage;
S\[PSPZH[PVUKLZTtKPHZZVJPH\_L[KLZZP[LZKLYtZLH\[HNL
pour stimuler les visites de la clientèle;
S\[PSPZH[PVUKLZTtKPHZZVJPH\_L[KLZZP[LZKLYtZLH\[HNL
pour faciliter le recrutement des franchisés;
SLZJVUZPKtYH[PVUZSPtLZH\_KVUUtLZSVYZKLS\[PSPZH[PVU
des médias sociaux et des sites de réseautage ainsi que
SL_WSVP[H[PVUK\UZ`Z[uTLKLMYHUJOPZL"
SLZV\[PSZLUSPNULWV\YNtYLYSLYLJY\[LTLU[KLZMYHUJOPZtZ
)LZ[7YHJ[PJL)L^LY[\UN!>PL-YHUJOPZL:`Z[LTLZVaPHSL
Medien und Webseiten sozialer Netzwerke benutzen
>PL-YHUJOPZLNLILYPOYLU-YHUJOPZLULOTLYUKPL)LU\[a\UN
sozialer Medien und Webseiten sozialer Netzwerke erlauben
und dennoch ihre Marke schützen
,U[^PJRS\UNLPULY:VaPHSTLKPH:VaPHSUL[a^LYR7VSP[PR
für ein Franchisesystem
;YHPUPUNMYLPUL:VaPHSTLKPH:VaPHSUL[a^LYR7VSP[PR\UK
deren Implementierung und Durchsetzung
>HZ0OYL:VaPHSTLKPH:VaPHSUL[a^LYR7VSP[PR
beinhalten sollte
)LOHUKS\UN]VUH\M0OYLY>LIZLP[LLPUNLZ[LSS[LU
2\UKLUMV[VZ
2VVYKPUH[PVUHSSLY:VaPHSTLKPH:VaPHSUL[a^LYR>LIZLP[LU
in Ihrem System - Lieferanten-Lösungen, von Facebook,
Google und Foursquare angebotene Lösungen
Was bei der Benutzung von Sozialmedia-/SozialnetzwerkWebseiten zu vermeiden ist
,PUZH[a]VU:VaPHSTLKPH:VaPHSUL[a^LYR>LIZLP[LUa\Y
(UYLN\UN]VU2\UKLUILZ\JOLU
,PUZH[a]VU:VaPHSTLKPH:VaPHSUL[a^LYR>LIZLP[LUa\Y
Unterstützung bei der Franchise-Rekrutierung
+H[LUlILYSLN\UNLUILPKLY)LU\[a\UN]VU:VaPHSTLKPH
Sozialnetzwerk-Webseiten und dem Betrieb eines
Franchise-Systems
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Rekrutierung.
À l’intention des futurs franchisés et franchiseurs :
Für potenzielle Franchisenehmer
und Franchisegeber:
3HUH]PNH[PVUKHUZSLWYVJLZZ\ZKHJOH[
3LZWYH[PX\LZL_LTWSLZKLZMYHUJOPZL\YZX\PKtTHYYLU[
*VTTLU[HJOL[LY\ULMYHUJOPZLIYSHU[LL[
ULWHZZLIYSLY
*VTTLU[ÄUHUJLYZHMYHUJOPZL
3LZZLJYL[ZK\Z\JJuZKLZMYHUJOPZLZTHz[YLZZLZ
:LWYtWHYLYH\MYHUJOPZHNLKLZVULU[YLWYPZL
À l’intention des franchiseurs actuels :
3LMYHUJOPZL\YL_[YvTLTLU[WYVZWuYL
3LZKVJ\TLU[ZKLJVTT\UPJH[PVUKLYLUZLPNULTLU[ZZ\Y
SLZMYHUJOPZLZJVUJLYUHU[SLZMYHUJOPZL\YZnSt[YHUNLY
(WLYs\KLZ[LUKHUJLZHTtYPJHPULZL[KLZX\LZ[PVUZ
réglementaires principales.
9tÅL_PVUZWV\YSLZMYHUJOPZL\YZX\PJOLYJOLU[n
ZPTWSHU[LYH\_i[H[Z<UPZ
3LYLZWLJ[KLZUVYTLZKLSPTHNLKLTHYX\L
3HYLKÙHTPZH[PVUK\WYVJLZZ\ZKL]LU[LKLSHMYHUJOPZL
5H]PNH[PVUKLZ2H\MWYVaLZZLZ
)LZ[7YHJ[PJLZMY-YHUJOPZLNLILY5L\NYUK\UNLU
>PLTHULPUL/,0::,-YHUJOPZLRH\M[VOULZPJOKPL-PUNLY
zu VERBRENNEN!
>PLTHULPUL-YHUJOPZLÄUHUaPLY[
,YMVSNZNLOLPTUPZZLMY/H\W[-YHUJOPZPUN
4HJOLU:PLZPJOILYLP[0OY<U[LYULOTLU
zu konzessionieren
<UHYL]PZP}UKLSHZTLQVYLZWYmJ[PJHZ!J}TVSVZZPZ[LTHZ
de franquicias usan los medios sociales y los sitios de
redes sociales
*}TVW\LKLUSVZMYHUX\PJPHKVYLZOHJLYX\LZ\Z
franquiciatarios usen los medios sociales y los sitios
de redes sociales, y sin embargo seguir protegiendo
su marca
+LZHYYVSSVKL\UHWVSx[PJHKLTLKPVZZVJPHSLZYLKLZ
sociales para un sistema de franquicias
,U[YLUHTPLU[VPTWSHU[HJP}U`W\LZ[HLUWYmJ[PJHKL\UH
política de medios sociales/redes sociales
8\tKLILPUJS\PY\Z[LKLUZ\WVSx[PJHKLTLKPVZZVJPHSLZ
redes sociales
;YH[HYJVUSHZMV[VNYHMxHZKLSVZJSPLU[LZW\LZ[HZLUZ\ZP[PV
de Internet
*VVYKPUHJP}UKLSVZZP[PVZKLTLKPVZZVJPHSLZVZP[PVZKL
redes sociales en su sistema: soluciones para vendedores,
soluciones ofrecidas por Facebook, Google y Foursquare
8\tZLKLILL]P[HYHS\ZHYSVZZP[PVZKLTLKPVZZVJPHSLZV
redes sociales
<ZHYSVZZP[PVZKLTLKPVZVYLKLZZVJPHSLZWHYHTV[P]HYSHZ
visitas de los clientes
<ZHYSVZZP[PVZKLTLKPVZVYLKLZZVJPHSLZWHYHH\_PSPHYLU
reclutamiento de franquicias
*VUZPKLYHJPVULZYLSH[P]HZHSVZKH[VZLULS\ZVKLSVZ
sitios de medios sociales o redes sociales y operación de
un sistema de franquicias
/LYYHTPLU[HZLUSxULHWHYHTHULQHYLSYLJS\[HTPLU[VKL
franquicias
Para franquiciatarios y
franquiciadores potenciales:
5H]LNHUKVWVYLSWYVJLZVKLJVTWYH
4LQVYLZWYmJ[PJHZWHYHMYHUX\PJPHKVYLZX\LZLPUPJPHU
§*}TVJVTWYHY\UHMYHUX\PJPH(9+0,5;,ÙVYLZ\S[HY
QUEMADO!
*}TVÄUHUJPHYZ\MYHUX\PJPH
:LJYL[VZKLSt_P[VWHYHSHZMYHUX\PJPHZTHLZ[YHZ
7YLWHYmUKVZLWHYHMYHUX\PJPHYZ\ULNVJPV
Für gegenwärtige Franchisegeber:
Para franquiciadores actuales:
+LYZLOYLYMVSNYLPJOL-YHUJOPZLNLILY
+HZ-++MYlILYZLL-YHUJOPZLNLILY
lILYISPJRILY^PJO[PNL<:;YLUKZ
und Regulierungsfragen
lILYSLN\UNLUMY-YHUJOPZLNLILYKPLLPUL,_WHUZPVU
in die USA erwägen
(\MYLJO[LYOHS[\UN]VU4HYRLU:[HUKHYKZ
0OYLU-YHUJOPZL=LY[YPLIZWYVaLZZTP[UL\LY
Energie versehen
,SMYHUX\PJPHKVYHS[HTLU[LL_P[VZV
,S-++WHYHSVZMYHUX\PJPHKVYLZKL<S[YHTHY
=PZP}UNLULYHSKLSHZ[LUKLUJPHZJSH]LZLUSVZ,Z[HKVZ
Unidos de América, y asuntos regulatorios
*VUZPKLYHJPVULZWHYHMYHUX\PJPHKVYLZX\LLZ[tU
planeando expandirse hacia los Estados Unidos
4HU[LULYSVZLZ[mUKHYLZKLTHYJH
9LLULYNPaHYZ\WYVJLZVKL]LU[HZKLMYHUX\PJPH
IFE 2013 17
Symposium 8
Sponsored by:
STRATEGIES FOR PENETRATING
THE U.S. MARKET FOR OVERSEAS
FRANCHISORS
DATE:
Thursday, June 20
2:00 pm - 5:00 pm
RATES:
Advance: $200*
On Site: $250*
U
N
T
SAVE $50
In order to properly and successfully enter a vast and
complicated market like the United States, you need
[VKL]LSVWH)\ZPULZZ7SHUÔPJO^PSSHKKYLZZ[VWPJZ
such as: What region(s) will you initially target and
Ô`&>OH[PZHWYVÄSLVM`V\Y[`WPJHSMYHUJOPZLLHUKH
typical consumer? What structures (master, multi-unit,
single-unit, hybrids, joint ventures, etc.) will you pursue
as a legal and strategic means for entering the U.S.
THYRL[LKHUKÔ`&/H]L`V\Z\MÄJPLU[S`L]HS\H[LK[OL
alternatives? This symposium will explore these business
planning topics, featuring a panel of franchising experts,
professionals and executives of overseas franchisors
who have successfully developed franchising programs
in the United States. Our focus will be on pragmatic and
truly useful information with an emphasis on war stories
and case studies. All course materials are presented in
English only.
<UKLYZ[HUKPUN`V\YYLHZVUZMVYLU[LYPUN
the U.S. Market
<UKLYZ[HUKPUNYLNPVUHS[YLUKZHUK
demographics within the U. S market
(KHW[PUN`V\YWYVK\J[ZHUKZLY]PJLZ[V
meet the needs of the U.S. market
+L[LYTPUPUNHWYVÄSLVM[OL[HYNL[LKMYHUJOPZLL
2. LEGAL REGULATION AND
STRUCTURAL ISSUES
+L]LSVWPUN\UKLYZ[HUKPUNHUKIYLHRPUNZVTL
myths about the requirements of the FDD
,]HS\H[PUN[OLHK]HU[HNLZHUKKPZHK]HU[HNLZVM
each method/structure for entering the U.S. market:
j Avoiding legal disputes in the United States
and what to do about them when they cannot
be avoided
j Master franchising
j Multi-unit area development
j Area/regional/directors
j U.S. single unit franchising
j Joint venture
j Mergers and acquisitions
3. FINANCIAL AND BUDGET ISSUES
D
IS
C
O
)\KNL[PUNI\ZPULZZWSHUUPUNHUKJHWP[HS
formation issues
WHO SHOULD ATTEND:
(S[LYUH[P]LZMVYKL]LSVWPUN`V\YMYHUJOPZPUN
program in the U.S. market
(K]PZVYZVMÄJLYZHUKKPYLJ[VYZVMV]LYZLHZ
companies interested in expanding their
business into the United States.
7YV[LJ[PUN`V\Y[YHKLTHYRZHUKPU[LSSLJ[\HSWYVWLY[`
in the U.S. market
Presented by:
5VU[YHKP[PVUHS]LU\LZZP[LZHUKHS[LYUH[P]L
distribution structures in the U.S. market
+L]LSVWPUNHUPU[LYUHSHUKL_[LYUHSMYHUJOPZL
management advisory team
Andrew J. Sherman
Senior Partner, Jones Day
www.jonesday.com
Andrew Sherman is a senior partner
with Jones Day law firm. Sherman is a
recognized international authority on
the legal and strategic issues affecting
business growth and serves as a
chairman of the Franchising, Licensing and Distribution Group.
He is an international corporate lawyer as well as a business
growth strategist with a focus on both external growth
strategies (franchising, licensing, joint ventures, and strategic
alliances) and internal growth strategies (capital formation,
technology development and mergers and acquisitions).
Andrew is also the author of eleven books on franchising as
well as the legal and strategic aspects of business growth
and capital formation, including the bestselling Franchise
and Licensing: Two Ways to Brand Your Business.
18 IFE 2013
1. PLANNING AND STRATEGIC ISSUES
Français S8:
Deutsch S8:
Pénétrer le marché américain
Den US-Markt durchdringen
3ODQLðFDWLRQHWTXHVWLRQVVWUDWÒJLTXHV
1. Planungs- und Strategiefragen
*VTWYLUKYLSLZYHPZVUZX\P]V\ZWV\ZZLU[n
pénétrer le marché américain
;LUKHUJLZYtNPVUHSLZL[KtTVNYHWOPX\LZK\
marché américain
(KHW[LY]V[YLWYVK\P[L[]VZZLY]PJLZ
aux besoins du marché américain
+t[LYTPULYSLWYVÄSK\MYHUJOPZtJPISL
=LYZ[pUKUPZMY0OYL.YUKLa\T,PU[YP[[PU
den USMarkt
=LYZ[pUKUPZYLNPVUHSLY;YLUKZ\UK+LTVNYHWOPL
innerhalb des US-Marktes
(UWHZZ\UN0OYLY7YVK\R[L\UK+PLUZ[SLPZ[\UNLU
an die Bedürfnisse des US-Marktes
-LZ[SLN\UNKLZ7YVÄSZKLZPUZ(\NL
gefassten Franchisenehmers
2. Règles légales et questions structurelles
+t]LSVWWLYJVTWYLUKYLL[Kt[Y\PYLJLY[HPUZ
mythes concernant les exigences de l’FDD
i]HS\LYSLZH]HU[HNLZL[KtZH]HU[HNLZKL
chaque méthode ou structure permettant
de pénétrer le marché américain :
j Éviter les problèmes juridiques aux ÉtatsUnis et que faire lorsqu’ils ne peuvent
être évités
j Master franchise
j+t]LSVWWLTLU[KLaVULZn\UP[tZ
multiples directeurs de zone/de région
j La franchise américaine unique
j Joint venture
j Fusions et acquisitions
3. Finances et budget
)\KNt[PZLYWSHUPÄJH[PVUI\KNt[HPYLL[MVYTH[PVU
du capital
(S[LYUH[P]LZKLKt]LSVWWLTLU[KL]V[YL
programme de franchise sur le marché américain
7YV[LJ[PVUKL]VZTHYX\LZKtWVZtLZL[KLSH
propriété intellectuelle sur le marché américain
3PL\_L[ZP[LZUVU[YHKP[PVUULSZL[Z[Y\J[\YLZKL
distribution alternatives sur le marché américain
4PZLH\WVPU[K»\ULtX\PWLJVUZ\S[H[P]L
interne et externe de gestion de la franchise
A Qui Est Destiné:
Conseillers, membres du bureau directeurs et
responsables de sociétés étrangères désirant
s’étendre aux États-Unis. Les participants
à ce colloque seront aussi admis à tous
les stands pendant les trois jours. Les
fournitures et accessoires de cours
sont uniquement rédigés en anglais.
2. Rechtliche Vorschriften und strukturelle Fragen
,U[^PJRS\UN\UK=LYZ[pUKUPZILaNSPJOKLY
(UMVYKLY\UNLUZLP[LUZKLY-++\UK2SHYZ[LSS\UN
von Mythen
(\Z^LY[\UNKLY=VY\UK5HJO[LPSLQLKLY
einzelnen Methode/Struktur zum Eintritt in
den US-Markt:
j Vermeidung juristischer
Auseinandersetzungen in den
Vereinigten Staaten und was zu tun ist,
wenn sie unvermeidbar sindHaupt-Franchising
j Multi Franchise Gebiets- und
Regionalentwicklung, Geschäftsführer
j Einzel-Franchising in den USA
j Gemeinschaftsunternehmen (Joint venture)
j Firmen-Zusammenschlüsse- und
lILYUHOTLU4LYNLYZHUKHJX\PZP[PVUZ
3. Finanz- und Budget-Fragen
)\KNL[7SHU\UN<U[LYULOTLUZ7SHU\UN\UK
2HWP[HSIPSK\UNZ-YHNLU
(S[LYUH[P]LUa\Y,U[^PJRS\UN0OYLZ-YHUJOPZL
7YVNYHTTZPT<:4HYR[
:JO\[a0OYLY4HYRLUaLPJOLU\UK<YOLILYYLJO[L
im US-Markt
<UISPJOL6Y[L:[p[[LU\UKHS[LYUH[P]L
Absatzstrukturen im US-Markt
,U[^PJRS\UNLPULZPU[LYULU\UKL_[LYULU
Franchise-Management Beratungsteams
Berater, Leitende Angestellte und Geschäftsführer
ausländischer Unternehmen die an einer
Ausweitung ihrer Geschäftsaktivitäten in den
Vereinigten Staaten interessiert sind. Teilnehmer
des Symposiums erhalten zudem an allen
drei Tagen Zutritt zu den Ausstellungen
Die Kursmaterialien sind ausschließlich in
englischer Sprache.
Espanol S8:
Penetración del mercado de EE.UU.
3ODQLðFDFLŉQ\DVXQWRVHVWUDWÒJLFRV
,U[LUKPLUKVZ\ZYHaVULZWHYHLU[YHYLU
mercado de EE.UU.
,U[LUKPLUKVSHZ[LUKLUJPHZYLNPVUHSLZ`SH
demografía dentro del mercado de EE.UU.
(KHW[HUKVZ\ZWYVK\J[VZ`ZLY]PJPVZWHYH
satisfacer las necesidades del mercado
de EE.UU.
+L[LYTPUHUKV\UWLYÄSKLSMYHUX\PJPHKVTL[H
2. Regulaciones legales y asuntos estructurales
+LZHYYVSSVLU[LUKPTPLU[V`Y\W[\YHKLHSN\UVZ
mitos sobre los requisitos del FDD
,]HS\HJP}UKLSHZ]LU[HQHZ`KLZ]LU[HQHZKL
cada método o estructura para incorporarse
al mercado de EE.UU.
j 7YL]LUJP}UKLJVUÅPJ[VZSLNHSLZLUSVZ
Estados Unidos y qué hacer al respecto
cuando no pueden ser evitados
j Franquicia principal: Área, región y
directores del desarrollo de áreas
multi-unitarias
j Otorgamiento de franquicias de unidad
única en EE.UU.
j Asociación de empresas (Joint Venture)
j Fusiones y adquisiciones
$VXQWRVðQDQFLHURV\SUHVXSXHVWDULRV
7YLZ\W\LZ[VWSHUPÄJHJP}UKLULNVJPVZ`
asuntos de formación de capital
(S[LYUH[P]HZWHYHKLZHYYVSSHYZ\WYVNYHTHKL
otorgamiento de franquicias en el mercado
de EE.UU.
7YV[LJJP}UKLZ\ZTHYJHZYLNPZ[YHKHZ`
propiedad intelectual en el mercado de EE.UU.
<IPJHJPVULZUV[YHKPJPVUHSLZZP[PVZ` estructuras alternativas de distribución en el
mercado de EE.UU.
+LZHYYVSSVKL\ULX\PWVJVUZ\S[VYNLYLUJPHS
interno y externo de la franquicia
Consultores, funcionarios y directores de las
compañías extranjeras interesadas en ampliar
su negocio hacia los Estados Unidos. Los
asistentes al Simposio también recibirán
entradas para la exposición que durará
tres días. Los materiales del curso se
proporcionan en inglés únicamente
IFE 2013 19
Show Information
SHOW DAYS
;O\YZKH`1\UL
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SHOW HOURS
CONFERENCE HOURS
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SHOW ADMISSION
A. Exhibit and Free Seminar Rates
LOCATION:
THE JAVITS CENTER
NEW YORK CITY
36th Street & 11th Avenue,
New York, NY 10001
PHONE:
212-216-2000
STRONGLY
RECOMMENDED
Advance registration is strongly
recommended to afford you
valuable savings and to avoid
onsite lines. You are welcome to
register at the show, but onsite
prices will prevail. (See onsite
fees listed above). Deadline
for all advance processing
is June 19, 2013. Registration
charges are non-refundable.
D
IS
C
O
U
N
T
SAVE $50
ONSITE
(Until June 19, 2013)
1 - 3 Days – $ 5
(After June 19, 2013)
1 Day – $10
B. Symposia Rates
ADVANCE
ONSITE
(includes admission to exhibits and seminars for all 3 days)
S1
The A to Z’s of Buying a Franchise
$110
$160
S2
Franchising Your Business
$270
$320
S3
Operations Manuals
$110
$160
S4
Selecting and Negotiating a Master Franchise
$200
$250
S5
Global Franchise Expansion
$200
$250
S7
WEB 2.0: Social Networking + Data in Franchising
$150
$200
S8
Strategies for Penetrating the U.S. Market
$200
$250
ONSITE REGISTRATION:
REGISTRATION FOR SYMPOSIA:
(Onsite Rates Apply)
If you wish to enroll in any of the Symposia, we strongly
recommend that you do so by utilizing the online
registration form at www.IFEinfo.com or the advance
registration form on page 22, as seating is limited.
Registration for these Symposia is also available onsite
(at onsite rates) subject to seating availability.
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Show Registration Information
TO REGISTER ONLINE, BY MAIL OR FAX
All registrations must be paid in full and received by June
19, 2013 in order to receive discounted rates.
1. On-Line: Visit www.IFEInfo.com/registration.cfm and
use Promo Code GPGLB
2. By Mail: Complete the form on page 22 in its entirety
HUKTHPS^P[OWH`TLU[ZLL7H`TLU[6W[PVUZ[V!
/()Y\UV33*,HZ[9V\[L:\P[L
7HYHT\Z51<:(([[U!9LNPZ[YH[PVU+LW[
3. By Fax: Complete the form on page 22 in its entirety,
including the credit authorization portion, and fax to
ZLL7H`TLU[6W[PVUZMVYHJJLW[LK
credit cards).
CONFERENCE PROGRAM REGISTRATION:
1. Seminars are free with paid admission to Exhibits.
2. Symposia fees include admission to Exhibits and
Seminars. If you wish to enroll in any of the Symposia,
we strongly recommend you do so in advance as
seating is limited.
20 IFE 2013
ADVANCE
CONFIRMATION AND ACCESS:
Only registrations containing an email address will
ILZLU[H8\PJR:JHU)HYJVKL7SLHZLIYPUN[OPZ
JVUÄYTH[PVU[V[OL7YL9LNPZ[YH[PVU:JHUULY:[H[PVUZ
in the Lobby of the Convention Center to obtain your
Visitor Badge, which will gain you access to the show
ÅVVYHUKVYJVUMLYLUJLWYVNYHT
PAYMENT OPTIONS:
1. Money Order or company/personal check drawn on a
U.S. Bank and payable in U.S. dollars to: H. A. Bruno LLC
2. Credit Card – include credit card number, cardholder’s
name, address, expiration date, signature and the correct
amount. MasterCard, Visa or American Express only.
Signature required for processing.
Français:
Deutsch:
Espanol:
Pour le enregistrement en ligne par la poste
ou le fax :
Tous les enregistrement doivent être payés
entièrement et reçus pour le 19 juin 2013 pour
ItUtÄJPLYKLYLTPZLZ
Zur Registrierung On-Line, per Post
oder Telefax:
Para efectuar una inscripción on line, por
correo o por fax:
Alle Registrierungen müssen vollständig bezahlt
und bis zum 19. Juni 2013 eingegangen sein, um in
den Genuss diskontierter Gebühren zu gelangen.
Todas las inscripciones deberán abonarse
completamente y recibirse antes del 19 de junio de
HÄUKLVI[LULY[HYPMHZKLKLZJ\LU[V
1. On-Line: Für Hinweise dazu besuchen Sie www.
IFEInfo.com/registration.cfm.
1. On line: para obtener las instrucciones, visite
www.IFEInfo.com/registration.cfm.
2. Per Post: Füllen Sie das Formular auf Seite 22
vollständig aus und schicken Sie es, zusammen
mit Ihrer Zahlung, (Zahlungsmöglichkeiten siehe
unten) an: H. A. Bruno LLC,
,HZ[9V\[L:\P[L
7HYHT\Z51
USA. Attn: Registration Dept.
2. Por correo: complete la totalidad del formulario
de la página 22 y envíelo con el pago (véanse
las opciones de pago abajo enunciadas) a:
H. A. Bruno LLC,
,HZ[9V\[L:\P[L
7HYHT\Z51
EE.UU. A la atención de: Registration Dept.
3. Per Fax: Füllen Sie das Formular auf
Seite 22 ]VSSZ[pUKPNH\ZLPUZJOSPLSPJOKLZ
Einzugsermächtigungs-Teils und faxen Sie
dieses an +001-201-226-1131 (siehe unten für
HRaLW[PLY[L2YLKP[RHY[LU(\Z^HOS
3. Por fax: complete la totalidad del formulario
de la página 22, incluyendo la parte de la
autorización de pago con tarjeta de crédito, y
envíelo por fax al +001-201-226-1131 (véanse
abajo las tarjetas de crédito que se aceptan).
Konferenzprogramm-Anmeldung
Inscripción para el programa de conferencias:
1. Seminare sind kostenlos mit bezahltem Eintritt zu
den Ausstellungen.
1. Los seminarios son libres, una vez abonada la
entrada para las exhibiciones.
:`TWVZP\TZNLIOYLUZJOSPLLUKLU,PU[YP[[a\
den Ausstellungen und Seminaren mit ein. Sofern
Sie sich in einem der Symposien einschreiben
möchten, empfehlen wir dringend dies
rechtzeitig im Voraus zu tun, um in den Genuss
diskontierter Gebühren zu gelangen und weil die
(UaHOSKLY7Sp[aLILNYLUa[PZ[
2. Los derechos de los simposios incluyen
la entrada a las exhibiciones y seminarios.
Si desea anotarse para algún simposio, le
recomendamos encarecidamente que lo haga
por adelantado, ya que las plazas son limitadas,
pudiendo además aprovechar los descuentos
de la preinscripción.
Bestätigung und Eintritt:
*VUÄYTHJP}U`HJJLZV!
Nur den Anmeldungen, die eine E-mail Adresse
enthalten, wird ein Quick-Scan Barcode
zugesandt. Bringen Sie diese Bestätigung
zu einer der Voranmeldungs-Stationen
in der Vorhalle des Messegeländes zum
Empfang Ihrer Besucherplakette, die Ihnen
Zugang zur Ausstellungshalle und/oder dem
2VUMLYLUaWYVNYHTTNL^pOY[
Sólo enviaremos un código de barras QuickScan
a aquellas inscripciones, que contengan una
KPYLJJP}UKLLTHPS7VYMH]VYLU]xLUVZLZ[H
JVUÄYTHJP}UHSVZW\LZ[VZKLLZJHULVKL
preinscripción, en el lobby del Convention Center,
HÄUKLVI[LULYZ\JYLKLUJPHSKL]PZP[HU[LX\L
le brindará acceso a la sala de exposición y/o al
programa de conferencias.
Zahlungsmöglichkeiten:
Opciones de pago:
1. Zahlungsanweisung oder Firmenscheck bzw.
persönlicher Scheck, auf eine U.S. Bank bezogen
und zahlbar in U.S.-Dollar: H. A. Bruno LLC.
1. Orden de pago o cheque personal/comercial,
extendido por un banco de EE.UU. y pagadero
en dólares, a la orden de: H. A. Bruno LLC.
2YLKP[RHY[LLPUZJOSPLSPJO2YLKP[RHY[LU5Y5HTL
KLZ2HY[LUILZP[aLYZ(KYLZZL=LYMHSSZKH[\T
Unterschrift und den korrekten Betrag. Nur
MasterCard, Visa oder American Express.
Unterschrift erforderlich für die Bearbeitung.
2. Tarjeta de crédito. Incluir número de tarjeta
de crédito, nombre del titular, dirección,
MLJOHKL]LUJPTPLU[VÄYTH`Z\THHHIVUHY
Únicamente MasterCard, Visa o American
Express. :LYLX\PYLSHÄYTHWHYHZ\
procesamiento.
1. En ligne :7V\YKLZKPYLJ[P]LZ]PZP[La^^^
IFEInfo.com/registration.cfm.
2. Par la poste:9LTWSPZZLaSLMVYT\SHPYLnSH
page 22 en sa totalité et l’envoyez par mail avec
le paiement (voir des possibilités de paiement
JPKLZZV\Zn!
H. A. Bruno LLC,
,HZ[9V\[L:\P[L
7HYHT\Z51
USA. Attn: Registration Dept.
3. Par fax:9LTWSPZZLaSLMVYT\SHPYLnSH page 22
en sa totalité, y compris la partie d’autorisation
KLJYtKP[L[S»LU]V`LaWHY[tStJVWPL\Yn
201-226-1131 (voir ci-dessous pour des options
de carte de crédit acceptées).
Enregistrement au programme
des conférences:
1. Les séminaires sont compris avec l’entrée
payante aux exhibitions.
2. Les frais de colloques comprennent l’admission
aux exhibitions et aux séminaires. Si vous
ZV\OHP[La]V\ZPUZJYPYLnS»\UKLZJVSSVX\LZ
nous vous recommandons vivement de le faire
nS»H]HUJL]\SLUVTIYLKLZPuNLZSPTP[tZL[
pour tirer le meilleur partir des remises de préenregistrement.
*VUÄYTH[PVUL[(JJLZZ!
Seulement les inscriptions contenant une adresse
e-mail recevront un code-barres de balayage
YHWPKL=L\PSSLaHWWVY[LYJL[[LJVUÄYTH[PVUH\_
Z[H[PVUZKLWYtLUYLNPZ[YLTLU[nS»LU[YtLK\
centre de congrès pour obtenir votre badge de
]PZP[L\Y]V\ZWLYTL[[HU[K»HJJtKLYnS»L_WVZP[PVU
au sol et/ou au programme des conférences.
Possibilités de paiement:
1. Mandat ou chèque d’entreprise/personnel tiré
sur un banque des États-Unis et payable en des
KVSSHYZ<:n!/()Y\UV33*
2. Carte de crédit - inclure le numéro de carte de crédit,
le nom du détenteur de carte, l’adresse, les dates
d’expiration, la signature et la quantité correcte.
Mastercard, visa ou American Express seulement.
Signature requise pour le traitement.
IFE 2013 21
Advance Registration Form
Register online at www.IFEinfo.com/International (Use promo code GPGLB)
Incomplete or improperly comleted forms will not be processed. Use one form per
person; photocopy if neccessary. This form may only be used in advnace of the show
and is not valid for onsite registration. Advance registration and payment must be
received by June 19, 2013. Onsite registration fees are higher than advance fees. All
registrations are non-refundable. International Franchise Expo reserves the right
to use photographs taken of you at the show for promotional purposes. (INT’L)
1. PRINT ALL INFORMATION CLEARLY AS YOU WISH IT TO APPEAR ON
YOUR BADGE.
NAME ______________________________________________________________________
FIRST
LAST
COMPANY (IF APPLICABLE) ____________________________________________________
1. IN WHAT CAPACITY ARE YOU VISITING THE EXPOSITION?
(Check one only)
I am Interested in Buying a Franchise
I Want to Learn More About Franchising My Current Business
I am a Prospective Master Licensee/Area Developer
I am a Prospective Multi-Unit Owner
I am a Master Licensee/Area Developer
I am a Franchisor
I am a Franchise Attorney
I am a Franchisee
I am a Franchise Consultant
I am a Multi-Unit Owner
I am Allied To The Field
2. WHAT IS YOUR AGE?
30 or under
51 – 60
31 – 40
over 60
41 – 50
TITLE ________________________________________________________________________
ADDRESS ____________________________________________________________________
ADDRESS ____________________________________________________________________
CITY___________________________STATE/PROVINCE_______________ZIP____________
3. WHAT IS THE MAXIMUM CAPITAL YOU COULD INVEST IN A FRANCHISE?
(Check one only)
under $10,000
$10,000 – $24,999
$25,000 – $49,999
$50,000 – $99,999
$100,000 – $499,999
$500,000 – $999,999
$1,000,000 +
COUNTRY ___________________________________________________________________
TELEPHONE ________________________________________FAX ______________________
4. HAVE YOU EVER OWNED A BUSINESS?
Yes
No
CELL/MOBILE NUMBER__________________________________________________________
E-MAIL ADDRESS______________________________________________________________
2. REGISTRATION FEES FOR EXHIBITS AND SYMPOSIA
(For onsite rates, see page 20)
Exhibits (Includes FREE Seminars)
ADVANCE (Until June, 19, 2013)
1-3 Days
$5
Symposia
Includes 3 full-days admission to the exhibits and seminars.
Register for two Symposia and deduct $50 from the total
S1
S2
S3
S4
S5
S7
S8
The A to Z’s of Buying a Franchise
Franchising Your Business
Operations Manuals
Selecting and Negotiating a Master Franchise
Global Franchise Expansion
Web 2.0: Social Networking + Data in Franchising
Strategies for Penetrating the U.S. Market
$110
$270
$110
$200
$200
$150
$200
3. METHOD OF PAYMENT
Check or money order enclosed (payable in U.S. funds to H.A. Bruno, LLC)
MasterCard
VISA
American Express
5. WHAT CATEGORY BEST DESCRIBES YOUR JOB?
(Check one only)
Self Employed
Sales and Marketing
Training/Recruitment
Financial
Technical
Education
Administration
Legal
Management
Medical
Military
Unemployed
6. WHAT TYPE OF BUSINESS INTERESTS YOU? (Check more than one if necessary)
Advertising/Marketing
Home Retail, Services & Inspection
Automotive Products and Services
Hotels/Motels
Business Products and Services
Internet/Online Business Services
Beverages
Laundry/Dry Cleaning/Cleaners
Children’s Products and Services
Maintenance, Cleaning and Sanitation
Computer/Electronics Products & Services
Package Preparation/Mail Services
Construction: Materials and Services
Pet Supplies and Services
Educational Products and Services
Printing/Photography/Signs
Employment Services
Real Estate Services
Fast Food
Recreation Facilities/Equip. & Services
Financial Services
Restaurants/Catering
General Interest in Franchising
Retail/Specialty Stores
Health/Beauty/Nutrition/Fitness
Senior Care
Home Improvement/Landscaping
Travel and Leisure Services
(PLEASE INCLUDE CREDIT CARD NUMBER, EXPIRATION DATE AND SIGNATURE
WITH CHARGE ORDERS)
CARDHOLDER NAME _________________________________________________________
ADDRESS ____________________________________________________________________
CARD NO.___________________________________________________________________
EXPIRE DATE__________________________________________________________________
SIGNATURE __________________________________________________________________
(As shown on credit card)
TOTAL AMOUNT ENCLOSED/AMOUNT TO CHARGE $ __________________________
PLEASE ADVISE AT THE TIME OF REGISTERING IF YOU HAVE A
I prefer NOT to receive information or advertising from companies
not affiliated with MFV Expositions
Please note: all registrations are non-refundable
MAIL COMPLETED REGISTRATION FORM WITH PAYMENT TO:
H. A. Bruno, LLC, 210 Route 4 East, Suite 304, Paramus, NJ 07652 USA
Tel: +001- 201- 226 -1130
OR YOU MAY FAX IT TO: +001- 201-226 -1131 (Credit card orders only)
Att: IFE Registration Department
DISABILITY AND MAY REQUIRE SPECIAL ACCOMMODATIONS
22 IFE 2013
SOLICITING IS PROHIBITED
r y Bus
ce
Fi3
es s Ap
s Cou
nt
in
pe
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Fluent
in F reign
Fi3F
Fi3I
Fi3E
Helping to grow your franchise abroad™
About Fluent in Foreign™
Fluent In Foreign™ is a unique platform designed to help franchisors enter and succeed in foreign markets by
overcoming international cultural divides and successfully developing or expanding their operations abroad.
In order to achieve this goal, we have developed the proprietary Fi3F Franchising Index™, which measures
the attractiveness of 180 countries to franchisors seeking to expand internationally.
Utilizing our integrated approach, we are able to provide top-level professional services to help franchisors:
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Call Or Visit Us Online To Find Out What
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BUSINESS
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Webinars, seminars and customized corporate training programs
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The unique & practical all-in-one reference guide to doing business in 180 countries
Events
Networking, education and business development
140 Broadway, 46th Floor New York, NY 10005 USA P: +1.212.490.4323 F: +1.212.490.4324
www.FluentInForeign.com
Travel & Hotel Information
400+ BRANDS.
ONE EXPO.
JUNE 20-22, 2013
THE JAVITS CENTER, NEW YORK CITY
NEAREST AIRPORTS
OFFICIAL HOTELS
LaGuardia Airport is 9.8 miles and approximately 21
minutes from the Center. Newark Airport is 16.8 miles or
HWWYV_PTH[LS`TPU\[LZKYP]L[V[OL*LU[LY(UK1-2
Airport is 17.8 miles or approximately 28 minutes from the
Center.
Hotel
Standard Rates:
Single / Double
Crowne Plaza
Time Square Manhattan
)YVHK^H` [O:[YLL[
$
Millenium Broadway Hotel
)YVHK^H`[O:[YLL[
249/ $249
ISVJRZ
New York Marriott Marquis
)YVHK^H`[O:[YLL[
$
PUBLIC TRANSPORTATION
New Yorker Hotel
[O(]LU\L:[YLL[
215/ $215
ISVJRZ
There are bus stops right in front of the Javits Center and
trains/subways will bring you within a few blocks.
Renaissance Time Square
[O(]LU\L[O:[YLL[
289/ $289
ISVJRZ
PARKING
Yotel
UK:[YLL[[O(]LU\L
189/ $189
ISVJRZ
FERRY SERVICE
The NY Waterway operates a ferry from Weehawken, NJ
to just one block from the Javits Center. Just park at the
convenient lot adjacent to the ferry terminal in Weehawken
HUK[HRLHMLYY`ÔPJOSLH]LZL]LY`TPU\[LZK\YPUN
peak hours.
There is no parking at the Javits Center. However, there are
a variety of lots open nearby.
For further information on airports, ferry service, public
transportation and parking, visit www.ifeinfo.com/travel.cfm.
OFFICIAL HOTEL AGENT
,?76;9(=,305*
;PSSTHU:[YLL[
>LZ[^VVK51<:(
Tel: +001-201-722-9731
-H_! www.expotravel.com
/V\YZ! !HT[V!WT,:;4VUKH`-YPKH`
DISCOUNTED HOTEL RATES
Special discounted hotel rates are available for IFE visitors
through Expo Travel, Inc. Reservations should be made as
early as possible. Reservations can be made online at www.
expotravel.com; then click to reserve hotel for IFE. If you wish
to speak to a representative you may call between 9am and
WT,;H[ ;OLZLKPZJV\U[LKYH[LZHYL
only available through Expo Travel Inc. and are in effect until
approximately May 20, 2013, based on availability.
Please provide the following information when making
a reservation:
1. Mention the International Franchise Expo.
2. Names of persons in party/ arrival and departure dates,
type of room sgl/dd. 1st 2nd 3rd choice of hotel.
3. Company name, address and phone, e-mail, and credit
card number including expiration date.
Please advise if you will need any special requirements
at time of booking.
289/ $289
ISVJRZ
$
289/ $289
ISVJRZ
$
$
$
Note: 9H[LZZOVÛKVUV[YLÅLJ[[H_LZJ\YYLU[S`
Special rates shown are per room, per night, and are in
effect until approximately May 20, 2013 (providing rooms
are available). Rates subject to change after May 20, 2013,
check with Expo Travel at time of booking. Credit Card
information is necessary to guarantee reservations.
SPECIAL AIRLINE SAVINGS
Special arrangements have been made with United
Airlines;YH]LSMYVT1\UL HUK`V\^PSSYLJLP]L
HKPZJV\U[VMMW\ISPZOLKMHYLZVM[VVYaVUL
MHYLZ;VH]VPKHZLY]PJLMLLHUKYLJLP]LHUHKKP[PVUHS
discount* book your own reservations on line at www.
united.com. Enter both your Z-code and Agreement code
(without a space) in the Offer Code Box - ZNZM260775.
Or you can call your professional travel agency or United
4LL[PUNZH[MVYYLZLY]H[PVUZ9LMLY[VA*VKL
ZNZM and Agreement Code: 260775;OLYL^PSSILH
service fee collected, per ticket, for all tickets issued through
United Meetings reservations or any United Airlines ticketing
facility. The service fee is non refundable and applies to
all itineraries, one-way or roundtrip. Travel agencies must
list the Z Code in the Tour Code Box on the ticket.
*Additional 3% discount applies to published fares only.
SPECIAL CAR RENTAL SAVINGS
Special arrangements have been made with Hertz RentA-Car. Rent any size vehicle from June 13 - 29, 2013. See
the attached document to review more details about the
special meeting rates. To reserve your special meeting
rates, you can book online at www.hertz.com, call Hertz
H[VYJHSS`V\YJVYWVYH[L[YH]LSKLWHY[TLU[
or travel agent. To receive your special show rates provide
the CV# 03B70010, along with the name and date of
the event. At the time of reservation, the meeting rates
will be automatically compared to other Hertz rates and
you’ll be quoted the best comparable rate available.
Deadline for Hotel Discounted Rate: May 20, 2013
24 IFE 2013
Français:
Deutsch:
Espanol:
Tarifs hôteliers réduits
Billig-Hoteltarife
Tarifas de hotel con descuento
Note: Les prix donnés ne tiennent pas compte
KLZ[H_LZZ»tSL]HU[HJ[\LSSLTLU[n
Les prix spéciaux donnés sont valables par
chambre, par nuit et le sont jusqu’au 20 mai 2013
environ (aussi longtemps que des chambres
ZVU[KPZWVUPISLZ3LZWYP_WL\]LU[v[YLTVKPÄtZ
HWYuZSLTHP]L\PSSLa]tYPÄLYH\WYuZ
de Expo Travel au moment de la réservation.
Des informations de carte de crédit ou un
chèque couvrant le prix de la première nuit
sont nécessaires pour garantir la réservation.
Hinweis:+PLHUNLNLILULU7YLPZL]LYZ[LOLU
ZPJOa\aNSPJO:[L\LYUNLNLU^pY[PN
Angegebene Sonderpreise beziehen sich auf
das Zimmer pro Nacht und sind gültig bis ca.
20. Mai, 2013 (vorausgesetzt, dass Zimmer
]LYMNIHYZPUK+HUHJORUULUZPJOKPL7YLPZL
pUKLYU)P[[LLYMYHNLU:PLHR[\LSSL7YLPZLILP
Expo Travel zum Zeitpunkt der Buchung. Die
(UNHIL]VU2YLKP[RHY[LU0UMVYTH[PVULUVKLY
die Bezahlung der ersten Nacht per Scheck ist
Voraussetzung für eine bestätigte Reservierung.
Nota:3HZ[HYPMHZTVZ[YHKHZUVYLÅLQHUSVZ
PTW\LZ[VZHJ[\HSTLU[LKLS3HZ
tarifas especiales que se presentan son por
habitación cada noche, y son efectivas hasta
aproximadamente el 20 de mayo de 2013 (siempre
que haya habitaciones disponibles). Las tarifas
pueden cambiar después del 20 de Mayo de 2013,
verifíquelas con Expo Travel al momento de hacer
SHYLZLY]HJP}U7HYHNHYHU[PaHYSHZYLZLY]HJPVULZ
es necesaria la información de la tarjeta de crédito
o el depósito por cheque de la primera noche.
6ɈYLZZWtJPHSLZWV\Y]V[YLIPSSL[K»H]PVU!
Einsparmöglichkeiten bei der Flugbuchung:
Ahorros especiales con la línea aérea:
Nous avons un accord spécial avec United
(PYSPULZ=V`HNLaLU[YLSL Q\PUL[
vous recevrez de United Airlines une remise sur
SLZWYP_KLZ]VSZW\ISPtZKLnV\Z\YSLZ
prix zone. Appelez votre agence de voyage ou
<UP[LK4LL[PUNZH\U\TtYV
pour toute réservation. Donnez le code Z ZNZM
et le code d’accord: 260775. Vous pouvez
aussi recevoir une remise supplémentaire de
LUMHPZHU[]V\ZTvTLZ]VZYtZLY]H[PVUZ
sur www.united.com. Choisissez vos heures
de vol et obtenez les remises prévues pour
cette réunion en inscrivant ZNZM260775
dans la zone Code de l’offre (Offer Code).
Wir haben spezielle Vereinbarungen mit United
(PYSPULZNL[YVMMLU:VMLYU:PLa^PZJOLUKLT
juni 2013. Fliegen, offeriert Ihnen United Airlines
9HIH[[L]VUIPZKLY]LYMMLU[SPJO[LU
Flug- oder Zonenpreise. Für Reservierungen
rufen Sie Ihr Reisebüro an oder United Meetings
H[=LY^LPZLU:PLH\MA*VKL
ZNZM und Agreement Code 260775. Oder sparen
:PLa\Zp[aSPJOLPUKLT:PL0OYL9LZLY]PLY\UN
selbst bei www.united.com vornehmen.
Wählen Sie Ihre Flugzeiten und rufen Sie Ihre
Meetingrabatte ab, indem Sie ZNZM260775
PUKHZ(UNLIV[Z*VKL2pZ[JOLULPU[YHNLU
Se han hecho arreglos especiales con United
(PYSPULZ7HYH]PHQLZLU[YLLSKLQ\UPVKL
<UP[LK(PYSPULZVMYLJLKLZJ\LU[VZKLS
HSJVUYLZWLJ[VHSVZWYLJPVZW\ISPJHKVZ
o a los precios de la zona. Llame a su agencia
KL]PHQLZVH<UP[LK4LL[PUNZHS
WHYHSHZYLZLY]HJPVULZ9LÄLYHHSJ}KPNV
Z ZNZM y al Código de Acuerdo: 260775.
(KLTmZW\LKLHOVYYHY\UHKPJPVUHS
haciendo sus propias reservaciones en www.
united.com. Elija sus horarios de vuelo y aceda
a sus descuentos por la reunión insertando
ZNZM260775 en la caja Código de la Oferta.
Einsparmöglichkeiten bei der Autovermietung:
Ahorros especiales en el
alquiler de automóviles:
6ɈYLZZWtJPHSLZWV\YSLZ
locations de voiture:
Nous avons un accord spécial avec Hertz pour
]V\ZYLUKYLn0-,=V`HNLaLU[YLSL Q\PU
7V\YSLZYtZLY]H[PVUZPU[LYUH[PVUHSLZ
appelez le centre de réservation Hertz le plus
WYVJOLV\SL 3VYZKL
la réservation chez Hertz, veuillez donner la
référence du numéro de réunion (Meeting Number)
CV#03B70010 ou donnez le nom de votre groupe
nSHWLYZVUULYLZWVUZHISLKLSHYtZLY]H[PVU3LZ
remises sont garanties d’une semaine avant la
Yt\UPVUQ\ZX\»n\ULZLTHPULHWYuZSHYt\UPVUL[
dépendent de la disponibilité des véhicules.
Wir haben spezielle Vereinbarungen getroffen
mit Hertz sofern Sie zwischen dem 13. - 29.
Juni 2013. zur IFE fahren. Im internationalen
Ausland rufen Sie Ihr nächstliegendes Hertz
9LZLY]PLY\UNZaLU[Y\THUVKLY :VMLYU:PLILY/LY[a9LZLY]PLY\UN
buchen, erwähnen Sie bitte die Meeting Nummer
CV#03B70010 oder den Namen Ihrer Gruppe
bei unserer Buchungsstelle. Die Rabatte sind
während der Dauer von jeweils einer Woche vor
und nach dem Veranstaltungsdatum garantiert,
vorbehaltlich der Verfügbarkeit von Mietwagen.
Se han hecho arreglos especiales con Hertz
para viajar a IFE. Viaje entre el 13 - 29 de junio de
2013. En localidades internacionales, llame a su
centro de reservaciones Hertz más cercano o al
(SOHJLYSHZYLZLY]HJPVULZ
a través de reservaciones Hertz por favor
YLÄLYHLS5TLYVKLYL\UP}UCV#03B70010
VPKLU[PÄX\LZ\NY\WVWVYUVTIYLHU\LZ[YVZ
agentes de reservaciones. Los descuentos están
garantizados desde una semana antes o hasta
una semana después de las fechas de la reunión
y están sujetos a la disponibilidad del vehículo.
Deadline for Hotel Discounted Rate: May 20, 2013
IFE 2013 25
International Franchise Expo 2013 – Exhibitors List*
1800Fix.com
5th Avenue Leads, LLC
7camicie
7-Eleven, Inc.
()\`LYZ*OVPJL/VTL0UZWLJ[PVUZ
Aaron's
ADP Financial Services
America's Taco Shop
(YI`Z9LZ[H\YHU[.YV\W
Archadeck
The Athlete's Foot
Batteries Plus
BCM Business Cost Management
BedBug Chasers
Beef Jerky Outlet
Beef O'Brady's Family Sports Pubs
BeneTrends, Inc.
Bennigan's
BLIMPIE
BodyBrite
BoeFly, LLC
BonChon Chicken
Brain Balance Centers
British Swim School
The BrassTap
Burger 21
The Business Exchange
Carl's Jr
Cartridge World
Carvel
Cellairis
*OLJRLYZ+YP]L0U9LZ[H\YHU[Z0UJ
Cheeseboy® Grilled Cheese to Go
*OVPJL/V[LSZ
Chyten Educational Services
Cinnabon
Closets By Design
Club Metro USA Franchising
*VɈLL*\S[\YL
Colorglo International
Colors on Parade
ColorTyme
Complete Nutrition
Cool-de-Sac
Cooperstown Connection
Cral Franchise Development
Crestcom
Cruise Planners / American Express
CruiseOne
Crunch Fitness
*\WZ-YVaLU@VN\Y[
+LU[HS-P_9_33*
Diamond Financial Services
Donper America
Doodle Bugs! Children's Centers
Dr. G's Franchising
East Coast Wings & Grill
Einbinder & Dunn, LLP
EmbroidMe
Entrepreneur Media Inc.
Expedia CruiseShipCenters
Express Employment Professionals
Eye Level Learning Center
F.C. Dadson, Inc.
Faegre Baker Daniels
Famous Dave's of America
Fannie May Franchise, LLC
-HU[HZ[PJ:HTZ/HPY:HSVUZ
26 IFE 2013
-HZ[-P_1L^LSY`HUK>H[JO9LWHPYZ
-HZ;YHJ2PKZ
FASTSIGNS International, Inc.
Firehouse Subs
Fisher Zucker, LLC
-P_9PT
Floor Coverings International
Foot Solutions
Forever Yogurt
-YHUJOPZL)\ZPULZZ9L]PL^
Franchise Development Services Ltd
Franchise Gator
Franchise Marketing Systems
;OL-YHUJOPZL/HUKIVVR
Franchise Solutions Corp.
Franchise Times
Franchise Update Media Group
FranchiseExpo.com
Franchiselawsource.com
FranchiseWorks.com
Franchlink International
Francorp, Inc.
-966;:-YLZO:TVV[OPLZ
Salads & Wraps
Gallet Dreyer & Berkey LLP
Garcia & Milas
Gelateria Italia
Global Mobile Diagnostics
.SVYPH1LHUZ*VɈLLZ
Go Mini's Portable Storage & Moving
Goddard Systems
.VSKLU*VYYHS)\ɈL[.YPSS
.VYKVU9LLZ337
Grade Power
Granite Transformations
Graphic Detail, Inc.
Gray Plant Mooty
The Greene Turtle
Great American Cookies
.YV\UK9V\UK.YPSS)HY
Guidant Financial
/HWW`/LHS[O`7YVK\J[Z0UJ
/HYKLLZ
/@76?0(TLYPJH
iFranchise Group
0-?6USPUL
Ilovekickboxing.com
Instant Imprints
0U[LYUH[PVUHS+HPY`8\LLU
International Franchise Association
It's a Grind
Jake's Wayback Burgers
1HUP2PUN0U[LYUH[PVUHS
JEI Self Learning Systems Inc.
1PU`H9HTLU)HY
1VOUU`9VJRL[Z.YV\W
Joshua's Shoarma Grill
2 9LZVY[Z
2PLRLUHWW(ZZVJPH[LZ
2PS^PUZ*OVJVSH[LZ
2PTJV9LHS[`
2\TVU4H[OHUK9LHKPUN*LU[LYZ
Lapels Dry Cleaning
3H^6ɉJLZVM3PZH()PHZL
3LHYUPUN9_
Lenny's Sub Shop
Let's Yo Yogurt
Liberty Tax Service
305,?-YHUJOPZL+L]LSVWTLU[
Corporation
3P[[SL*HLZHYZ7PaaH
The Maids International
Marble Slab Creamery
4HYPSÙ4VUYVL*HMt
4H\P>V^P/H^HPPU*VɈLLZ:TVV[OPLZ
McAlister's Deli
Merry Maids
Minuteman Press International
Monkey Joe's Parties and Play
466@(/)\YNLYZ-YPLZ:OHRLZ
4VZX\P[V:X\HK
Nothing Bundt Franchising, LLC
6WWVY[\UP[`>VYSK4HNHaPUL
Outdoor Lighting Perspectives
7OPSS`7YL[aLS-HJ[VY`
Pinnacle Payroll Solutions
Pinot's Palette
Pita Pit Inc.
Planet Beach
Pollo Tropical
PostalAnnex+
PostNet
Praise International
Premier Garage
7YL[aLSTHRLY
7YPTV/VHNPLZ
Primrose Schools
Process Peak
9HPUIV^(JHKLT`,HYS`3LHYUPUN
Centers
9LHK`+LJRZ-YHUJOPZL:`Z[LTZ0UJ
9LSH_;OL)HJR
9VZH[PZ7PaaH
9\ZZVZ5L^@VYR7PaaLYPH9\ZZVZ
*VHS-PYLK0[HSPHU2P[JOLU
Sarku Japan Teriyaki & Sushi Express
:JOSV[aZR`Z
SDCooper Company
:LUPVYZ/LSWPUN:LUPVYZ
ServiceMaster Clean
Shelton & Power, LLC
:PNU(9HTH
Sky Zone Franchise Group
SMB Franchise Advisors
:TVV[OPL2PUN-YHUJOPZLZ0UJ
:UPɈ2 Z
Soccer Shots Franchising
Spadea, Lanard & Lignana
SportClips
Stark & Stark
Steak 'n' Shake
Tailored Living
;OL-S`PUN)PZJ\P[*HMt
Tide Dry Cleaners
TruFoods, LLC
Two Men and A Truck International, Inc.
Union Burger
The UPS Store
USA TODAY
=LZ[LK)\ZPULZZ)YVRLYZ
=PSSH-YLZO0[HSPHU2P[JOLU
=PU[ULYZ*PYJSL-YHUJOPZPUN0UJ
Wing Zone Franchise Corporation
Wireless Zone
Yodle
Yogurt Mountain
(ZVM7YLZZ;PTL*OLJR^^^0-,PUMVJVTMVY[OLTVZ[J\YYLU[L_OPIP[VYSPZ[
Own Your City
not just a corner
You are here...with other franchise opportunities.
As a Jani-King Master Franchise Owner, you’ll have exclusive rights to a designated metropolitan area, not just a corner of
the block, and an opportunity to sell unit franchises. In fact, you will have multiple revenue streams including franchise sales,
monthly service contract royalties, equipment leasing and more. Imagine the possibilities and experience the opportunities
that come with being selected for Jani-King’s newest exclusive master franchise.
Jani-King is the world’s largest commercial cleaning franchise company with regional support offices in 15 countries. The
commercial cleaning industry is one of the most stable and fastest growing businesses in which to invest. From offices to
hotels, from hospitals to stadiums, buildings will always need to be cleaned.
Contact Jani-King today to see if you qualify to be our next Master Franchisee. International and United States territories available.
For more information on the Jani-King Master Franchise opportunity, use your
Smartphone to scan the QR code to the left.
1.800.JANIKING | www.janiking.com
© 2012 Jani-King International, Inc.
CD0212-0022
International Franchise Expo 2013
Register Online at www.IFEinfo.com (Use Promo Code GPGLB)
Sponsored by
MFV Expositions
,HZ[9V\[L:\P[L
Paramus, NJ 07652
Tel: 201-226-1130 | Fax: 201-226-1131
www.IFEinfo.com

400+ brands. - International Franchise Expo

Transcription

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